The customer equity framework was created by Rust et al. in 2000 after studying severalspecific industries. We use this framework as the theoretical basis for this study to examine the relative impact of the three customer equity drivers- value equity, brand equity and relationship equity- across two brands in the retail clothing industry on purchase intentions of young consumers. Based on the responses of 156 female university students who are the target for the two brands studied, value equity is the most important customer equity driver for customers whereas, for H&M relationship equity was the driver which had the greatest influence on purchase intentions while for Gina tricot brand equity had the greatest impact on purchase intentions.

I dagens samhälle väljer många företag inom klädbranschen att presentera en hållbarhetsredovisning, angående företagets arbete för hållbar utveckling. Hållbarhetsredovisningen kan beskrivas som en viktig del av den strategi som används i syfte att profilera organisationen som socialt ansvarstagande. Däremot blir informationen som redovisas mer och mer omfattande för varje år, samtidigt som en färsk granskningsrapport visar att klädbranschens hållbarhetsarbete inte motsvarar den önskvärda utvecklingen. Den senaste tidens omfattande redovisningen kan därför diskuteras, om det är en form av fasadbygge, eller om redovisningen ändå kan uppfattas som legitim och trovärdig? Syftet med denna studie är att undersöka den interna kommunikationens betydelse för hållbarhetsredovisningens trovärdighet. Tre klädkedjor som verkar på den svenska marknaden har därmed undersökts och studien grundar sig på ett socialkonstruktivistiskt förhållningssätt, där subjektiva tolkningar är tillåtna. Studiens resultat visar att den interna kommunikationen har betydelse för hur hållbarhetsarbetet förmedlas till företagens intressenter och därmed kan medarbetarnas egen uppfattning av identiteten inverka på redovisningens trovärdighet. Genom denna undersökning finner vi även att hållbarhetsredovisningen framförallt är ledningens sak, varför hållbarhetsarbetet kan behöva förmedlas genom fler kommunikationskanaler för att inte bara framstå som en fin fasad. Ett främjande av den interna kommunikationen bör därmed utvecklas så att medarbetarna kan ge tyngd åt informationen som presenteras i redovisningen. På så vis kan den interna kommunikationen skapa betydelse för hållbarhetsredovisningens trovärdighet.

Problem: The scarcity of resources and increasing awareness of human rights issues in the media and the public are increasing the pressure on companies to introduce a Corporate Social Responsibility (CSR) strategy. Company Stakeholder Responsibility is a relatively new model in this field and is suggesting a wider approach to CSR. Purpose: The purpose of this thesis is to describe the topics of CSR, Stakeholder Theory and Company Stakeholder Responsibility and apply them in order to analyze the CSR strategy of H&M. The focus is on the similarities and differences between the theoretical requirements of the Company Stakeholder Responsibility model and the practical CSR strategy currently applied by H&M. Method: The approach used in this thesis is a case study approach with a focus on documentary exegesis. Documents were collected from H&M, media and NGOs and two interviews were conducted. Result: The CSR strategy of H&M is based on their seven commitments and has a very strong focus on the work with their suppliers. The main instrument for the implementation of the strategy is their Code of Conduct (COC) and for the monitoring, there is an auditing system with regular audits conducted by H&M. Conclusion: H&M with their CSR strategy has many similarities with the Company Stakeholder Responsibility model and they are trying to expand it to more stakeholders. While their strong focus on suppliers is good because they are their most important stakeholders, which also brings a danger of neglecting other stakeholder in terms of CSR. The strong focus on the price in their business model might also bring problems.

The trade unions called in May 2005 for a nationwide strike of all retail stores unless the retail stores agree to stock a 75% local content of garments on their shelves. Retail stores have called on the Department of Trade and Industry for a national summit to address the crisis facing the clothing industry. The Department of Trade and Industry in turn has appointed a task team to investigate the current situation in the clothing industry. On the surface it would appear that there is a serious crisis in the clothing manufacturing industry in South Africa and there is, but the big issue is what is causing the crisis. The answer is simply, the strength of the rand. This study was prepared to determine the reasons for the demise of the clothing manufacturing industry in South Africa. The study conducted a survey on various parties and organisations concerned with the wellbeing of the industry to determine what their opinions were relating to the crisis facing the industry. The results of the survey revealed a host of reasons contributing to the decline of the industry. These reasons include the rigidness and inflexibility of the labour relations system in South Africa which has led to an unproductive and inefficient labour force in the industry. The lack of investment incentives in the industry is also determined as a cause of the crisis in the industry. Retail buyers are deemed to be price makers forcing the industry to seek alternative means away from local manufacture to reduce prices resulting in the importation of garment from abroad. / Thesis (MBA)-University of KwaZulu-Natal, Durban, 2005.

Thesis (M.S.)--University of North Carolina at Greensboro, 2007. / Title from PDF t.p. (viewed Oct. 18, 2007). Directed by Barbara Dyer; submitted to the School of Human Environmental Sciences. Includes bibliographical references (p. 86-100).

Syfte och forskningsfrågor Studien syftar till att ur ett företagsperspektiv undersöka hur detaljhandelsföretag inom klädbranschen tillämpar hållbarhetsarbete i butiksmiljön, och huruvida det kan påverka varumärket. Med sin utgångspunkt i syftet har följande två forskningsfrågor formulerats: På vilka sätt utformar och tillämpar klädbranschen kommunikation av hållbarhetsarbete i butiksmiljön? Vilken betydelse kan hållbarhetsarbete inom klädbranschen ha för butikskedjors varumärke?  Metod Studien är en fallstudie av den svenska klädbranschen och utformad av en kvalitativ metod. Ansatsen är abduktiv och innefattar därför ett växelspel av ett induktivt såväl som ett deduktivt synsätt. Studiens empiriska material har samlats in genom åtta semistrukturerade intervjuer med respondenter med koppling till hållbarhetsarbete i klädbranschen. Slutsatser Studiens resultat har genererat ett antal slutsatser gällande hållbarhetsarbete som kan vara till nytta för företag inom klädbranschen. En slutsats är att kommunikationen av hållbarhetsarbetet i butiksmiljön bör integreras, tydliggöras och vara lättillgänglig för att kunna påverka konsumenter till en mer hållbar konsumtion. Vidare påvisar studien att hållbarhetsarbetet framförallt påverkar varumärken positivt men att trovärdighet är avgörande, då det annars kan få motsatt effekt. Studien konstaterar även att lagstiftning kan vara användbart, men att varumärken gynnas mer av egna initiativ. / Purpose and research questions This study aims at investigating, from a business perspective, how retailers in the clothing industry apply sustainability work in the store environment, and whether it may affect the brand.  Based on the purpose, following two research questions have been formulated: In what ways does the clothing industry design and apply communication of sustainability work in the store environment? What importance can the work with sustainability in the clothing industry have for the brands of retail chains? Method This study is a case study on the Swedish clothing industry and is based on a qualitative research method. It utilises an abductive perspective and therefore involves an inductive as well as a deductive approach. The empirical material of the study has been collected through eight semistructured interviews with respondents in connection with sustainability in the clothing industry.  Conclusion The results of the study have generated a number of conclusions regarding companies work with sustainability that may be useful for the clothing industry. One conclusion is that communication of sustainability in the store environment should be integrated, clarified and easily accessible to influence consumers for more sustainable consumption. Furthermore, the study shows that sustainability primarely affects brands positivily, but credibility is crucial, otherwise it may have the opposite effect. The study also finds that legislation can be useful, but brands benefit more from their own initiatives.

Made available in DSpace on 2014-06-11T19:26:17Z (GMT). No. of bitstreams: 0 Previous issue date: 2010-05-14Bitstream added on 2014-06-13T19:54:28Z : No. of bitstreams: 1 bilibio_dg_me_bauru.pdf: 969240 bytes, checksum: 4ea0b1dd12852dcfdc98f05c5c45c836 (MD5) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / O ambiente competitivo e de mudanças dinâmicas ao qual as empresas brasileiras estão inseridas exige que estas adotem estratégias, para que suas ações sejam previstas e, sua estrutura seja adequada para o ambiente que se deseja atuar. A indústria de confecção, além deste ambiente competitivo, possui a particularidade de ser, em parte de sua cadeia, envolvida com grande diversidade e mudança de seus produtos, implicando diretamente em seus processos de produção, o que acentua ainda mais a necessidade de alinhamento das estratégia de produção. O presente trabalho objetivo analisar o alimento das estratégias competitivas e de produção em empresas produtoras de confecção, pertencentes ao Arranjo Produtivo Local Moda Sudoeste (APLMS). Como objetivo secundário, busca-se examinar o alinhamento entre a estratégia de produção a partir de suas prioridades de produção, e as áreas de decisões estruturais e infra-estruturais do processo produtivo que suportam estas prioridades competitivas. Desenvolveu-se um estudo de caso descritivo a partir de uma pesquisa de campo com seis empresas. Os resultados desta pesquisa revelaram que as empresas são em sua maioria de pequeno porte, e atuam em duas estratégias competitivas. As produtoras de calças em modinha jeans possuem a estratégia competitiva de diferenciação, e as produtoras de calça social possuem a estratégia competitiva de menor custo. As prioridades de produção encontradas entre as empresas com estratégia competitiva de diferenciação são principalmente a qualidade e a flexibilidade, e das empresas com estratégia competitiva de menor custo são qualidade e custo. Observe-se ainda, a identificação da falta de alinhamento prático entre a estratégia competitiva e de produção das empresas pesquisadas, sobretudo pela grande oportunidade de implementação de técnicas e práticas que desdobrem as prioridades de... / The competitive and dynamic changes to which Brazilian comapanies are included demands tahth they about strategies so that their actions are planned, and it structure is suitable for the environment you want to act. The clothing industry, in addition to this competitive environment, has the distinction of being in part of their supply chain involved with diversity and change their products, resulting directly in changing their production processes, which further accentuates the need alignment of strategies and competitive production strategy. This paper aims to analyze the aligment of competitive strategies and production companies producing clothing, belonging to the Arranjo Produtivo Local Moda Sudoeste (APLMS). As secondary objective, we seek to examine the alignment between manufacturing strategy through its production priorities and areas of structural decisions and infrastructure of the production process that support these competing priorities. We developed a descriptive case study through a filed with six companies. The results of this survey revealed that companies are mostly small, and act in two competitive strategies. The producers of pants fad jeans have the competitive strategy of differentiation, and the social production of pants have the competitive strategy of lowest cost. The priorities of mainly the quality and flexibility, and business and competitive strategy are the lowest cost quality and cost. Data were also obtained, to identify the practical lack of alignment between competitive strategy and manufacturing companies surveyed, especially the great opportunity to implement techniques and practices that deploy competitive priorities of those companies in structural decisions and infrastructure that are active and competitive strategy aligned to them

Submitted by Andressa Karen Rossi (dressa_rossi@hotmail.com) on 2018-05-17T02:18:44Z No. of bitstreams: 1 Inovação Aberta Uso e Implicações nas Indústria de Confecção do Norte do Paraná.pdf: 5452779 bytes, checksum: 85f00e7acb2e1ee72cd4af1c08e710cf (MD5) / Approved for entry into archive by Lucilene Cordeiro da Silva Messias null (lubiblio@bauru.unesp.br) on 2018-05-18T13:15:55Z (GMT) No. of bitstreams: 1 rossi_ak_me_bauru.pdf: 5402868 bytes, checksum: 8c9558c26ab7a2b93d80c64c01d66273 (MD5) / Made available in DSpace on 2018-05-18T13:15:55Z (GMT). No. of bitstreams: 1 rossi_ak_me_bauru.pdf: 5402868 bytes, checksum: 8c9558c26ab7a2b93d80c64c01d66273 (MD5) Previous issue date: 2018-04-03 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / A concorrência entre as empresas mostra que a necessidade de inovar e se diferenciar é cada vez mais premente e as organizações estão se conscientizando mais desta tendência. A inovação está se tornando um processo aberto mediante a natureza colaborativa e distributiva que o trabalho e o compartilhamento de conhecimento têm influenciado. O conceito de Inovação Aberta se caracteriza como um modelo de desenvolvimento de produtos ou tecnologias colaborativas, onde as indústrias e organizações promovem ideias, pensamentos, processos e pesquisas abertos, a fim de melhorar o desenvolvimento de seus produtos, prover melhores serviços para seus clientes, aumentar a eficiência e reforçar o valor agregado. Esse tipo de inovação tem avançado e as empresas tem se valido dela em função das ideias e estratégias serem discutidas externamente, mantendo o caráter colaborativo, possibilitando a geração de novos conhecimentos que, ao serem disponibilizados em seu entorno, elevam a lucratividade com seus potenciais. Esta pesquisa teve como objetivo retratar o cenário da Inovação Aberta nas Indústrias da Confecção, tendo como estudo de caso as indústrias da confecção do Polo do Norte do Estado do Paraná, de forma a identificar, quantificar e qualificar o uso da Inovação Aberta nestas indústrias, analisando o potencial que a adoção desta abordagem tem para modificar o atual cenário industrial da região. A pesquisa identificou que os altos investimentos realizados pelas empresas participantes são direcionados para o departamento de pesquisa e desenvolvimento que estão ligados diretamente com ás práticas da Inovação Aberta. Os resultados obtidos também mostram que 68% das indústrias não tem nenhum conhecimento sobre o esse tipo de inovação. Entretanto, mesmo sem o conhecimento sobre a temática as indústrias estão praticando algumas ações colaborativas e participativas da Inovação Aberta e estão obtendo ganhos em melhorias no desenvolvimento de seus produtos. / The competition among companies shows that the need to innovate and differentiate is increasingly pressing and organizations become more and more aware of this t rend. Innovation is becoming an increasingly open process through the collaborative and distributive nature that the labor and knowledge sharing have influenced. The concept of Open Innovation is characterized as a model for the development of collaborativ e products or technologies, where industries and organizations promote ideas, thoughts, processes and open researches, aiming to improve the development of its products, provide better services for its customers, increase efficiency and enhance value added . This kind of innovation has advanced and companies have made use of it in terms of ideas and strategies to be discussed externally, keeping the collaborative character, allowing the generation of new knowledge which, when being made available in its envi ronment, increases its profitability with its potential. This research aims to portray the scenario of Open Innovation in the Clothing Industries, having as a case study the Clothing Industries of the North Pole of the State of Paraná, in order to identify , quantify and qualify the use of Open Innovation in these industries, analyzing the potential that the adoption of this approach has to modify the current industrial scenario of the region. The research identified that the high investments made by the par ticipating companies are directed to the research and development departments which are directly linked to the practices of Open Innovation. The obtained results also show that 68% of the industries have no knowledge about this type of innovation. However, even without knowledge about the issue, the industries are practicing some collaborative and participative actions of Open Innovation and are gaining in improvement in the development of their products.

Thesis (BTech (Fashion Design))--Cape Peninsula University of Technology, 2010 / Children grow at fast rates. Due to this fact, parents constantly need to purchase new clothes as children out grow their clothes before it becomes fully worn. Parents spend thousands each year on children's clothing only to have them disposed of before it has reached its maximum wear ability. The purpose of this research is to analyse children's growth pattems and investigate means of increasing the lifespan! wear ability of children's clothing. The practise of increasing the lifespan! wear ability of clothing lends itself to the Sustainable Design paradigm that encourages designers to create products (garments) with longer lifecycles and discourages waste at every stage of the products lifespan. The process of "tossing out" clothes or not wearing it to its maximum utilization creates waste and fuels mass consumption.As a result masses of clothing end up in landfills and due to its mainly synthetic nature, it causes harm to the environment. By incorporating innovative design and construction techniques I aim to explore methods of adjusting garments according to the growth experienced by children annually. This will allow children to wear the garments for a longer period eliminating the need for parents to purchase new clothing when the clothes no longer fit.

Thesis (BTech (Fashion Design))--Cape Peninsula University of Technology, 2010 / A research was conducted in order to assist the Young Fuller Figured Women entering and already working in the corporate environment with clothing for the work environment. This research was conducted so that these women may notice a smaller number of incorrect fitting clothes when they shop for formal wear and also to give them guidance on suitable, elegant and stylish clothes for their body size and shape. Two theories namely: 'dress for success' by John Molloy and 'clothing is a code' by Fred Davis were the guidelines jn discovering, understanding and solving the dress problem for the young full figured women. In order to deal with the problem I had to interview some of these women to understand their challenges and frustration regarding dressing suitably for the corporate environment. The results of the interviews showed that the origin of the problem, are the basic block pattems. This was the solution for most of the garment fitting problems that the young fuller figured women experienced daily. A range was designed to serve as an example of how these women can dress for the corporate environment using various suitable fabrics and colours. This range appears formal and yet has a feminine twist to it, making it suitable for the woman who wants to be taken seriously and yet maintain her femininity and elegance. I hope that this research will be a useful tool for the retailers who currently cater for the fuller fIgured women to assist them with the current garment fitting problems and for the designers who plan to enter the fuller figured market: to enter it cautiously and taking the requirements of their potential customers into consideration If the information in this research is applied clothes that the fuller figured women buy will fit correctly the first time and they will not have to pay extra to alter new garments.