My ambition with this study is to seek clearance in how the media shape male and female floorball players in Sweden. I´ve used a quantitative content analysis for that purpose. One of my main questions was with which attributes female or male players gets ascribed. I studied over 300 articles in Swedish newspapers Aftonbladet and Expressen. 194 articles were mainly about male players, and 112 articles were about female players. Eighteen articles couldn´t be defined, and fall under that variable. A total of 323 articles were found. I found that female players are more discriminated in terms of speaking directly in the article. The male players were more represented in the articles, with own quotes. One interesting thing found was that objectification is a rare thing on these platforms. If anything is to be said regarding that, it´s the fact that male players are more subject to objectification. But the results were so few, that it would be unwise to make a big deal out of it. Also interesting is that male players more often are mentioned as “athletes” and female players are more often mentioned as “people” or just “persons”. They are described with their name. But, female players are at the same time also more often than the male players, described with qualities as players and with achievements that follows with those skills. Another result was that male players all together, gets more space in the media, than the female players. Due to the fact that the male players gets a lot more articles, and also more pictures, if you look at the code-scheme.

Målet med studien är att förstå hur och vad som beskrivs och bedöms genom de samtalsmallar som används inför utvecklingssamtal på förskolan. Det är en kvalitativ studie baserad på innehållsanalys av insamlade dokument. Innehållsanalysen utfördes genom kodscheman som tas upp av Bergström och Boréus (2008). I analysarbetet har vi inspirerats av diskursanalysen. Studien är baserad på åtta samtalsmallar inför utvecklingssamtal från olika förskolor i en kommun i Mellansverige. Studien visar att samtalsmallarna innehöll flera olika sätt att beskriva och bedöma barn. Genom vårt analysarbete fann vi framför allt fem tydliga teman som utgör vårt resultat; Det lärande barnet, där barnet genom samtalsmallarna beskrivs och bedöms inom olika områden och ses som lärande eller under utveckling. Barnet som person, baserat på punkterna i samtalsmallarna som utgörs av bedömning och beskrivning av barnets personliga attribut. Det bristande barnet, med grund i samtalsmallarnas fokus på barnets tillkortakommanden och brister. Barnet i verksamhetens kontext, utifrån punkter i samtalsmallarna där verksamheten beskrivs och bedöms och Det positivt framställda barnet, grundat i till exempel uppmaningar i samtalsmallarna om att hålla samtalen i positiv anda. Tillika visar studien att flera olika barnsyner ligger till grund för hur barn ska beskrivas och bedömas i samtalsmallarna, samt att det råder motsägelser och bristande direktiv i förskolans styrdokument för utvecklingssamtalens syfte och innehåll. / The aim of this study is to understand how and what is described and assessed in the templates used for parent-teacher conferences in pre-school. This study is qualitative in nature and the chosen method of examination was content analysis of documents through coding schemes inspired by those described in Bergström and Boréus (2008). Discourse analysis inspired us when analyzing our data. The documents upon which the study is based consist of eight templates for parent-teacher conferences from different pre-schools in a municipality of Sweden. The study shows that templates for parent-teacher conferences consist of several different ways of describing and making assessments of the children. In our analysis we found five distinguishing themes as described in our result; The learning child, where the child is looked upon and described as under development, within different subjects. The child as a person, as the child’s personality was to be assessed and described thru the templates. The child of flaws, based on the conversational topics in the templates focused on flaws and problems. The child in the context of pre-school, due to the focus on describing and assessing the pre-school in the templates and finally The positively described child, based on the directives in some of the templates about describing the child thru positive outlook. The study also shows a variety of teachers’ perspectives on children based on the ways in which the children are to be described and assessed in the templates. Additionally, the study reveals a lack of and somewhat contradicting directives in the regulatory documents for pre-schools, considering the purpose and content of parent-teacher conferences.

Syften med uppsatsen var att ta reda på hur folk som är en del av anti-vaccinationsrörelsen kommunicerar i sociala medier. Uppsatsen undersöker hur de kommunicerar i inlägg och kommentarer i en sluten grupp på Facebook. Med hjälp av ett kodschema så blev 97 inlägg analyserade och placerad i olika kategorier med olika variabler. Utifrån kodschemat blev flera tabeller skapade som visade den mest relevanta faktan. Utifrån den information, och med flera detaljerat beskriva exempel-inlägg, beskrivs den generella stämningen i gruppen och hur de talar med varandra. Resultatet blev att de kommunicerar med varandra på ett vänligt och stöttande sätt, bidrar med relevant information när det frågas efter, men med lite fientlighet visas mot de som kommer med motsatta åsikter. Gruppen var sluten, vilket innebär att bara individer som delar samma åsikter som dem är medverkande på plattformen, vilket också betyder att åsikter blir så gott som aldrig utmanade. / The purpose of this essay has been to figure out how people that are a part of the anti-vaccination movement communicate in social media. The essay explores how they communicate in posts and comments in a closed group on Facebook. With the help of a coding scheme, 97 posts became analysed and placed in different categories with different variables. A couple of tables were created from the code scheme that demonstrated the most relevant facts. From that information, and with several detailed descriptions of example posts, describes the general mode in the group and how they speak with each other. The result was that they communicate with each other in a nice and supporting way, contribute with relevant information when it was asked for, but with some hostility shown towards those who come with opposite views. The group was closed, which means that only individuals who share the same views as them are involved with the platform, which also means that opinions are almost never challenged.

The aim of this study is to show how the former secretary general for the United Nations, Dag Hammarskjöld, has been portrayed by Swedish media during the 21th century. The analyzed newspapers are Svenska Dagbladet, Expressen and Jönköpings-Posten, two nationwide newspapers and one local. This is done through a content analysis and the theory used for this study is a memory-cultural perspective, in order to show how media has shaped Hammarskjöld’s memory. The content analysis is structured with a code scheme consisting of nine different code units representing different themes; three themes of symbolism, three themes of characteristic, and three themes of qualification. The result of the analysis shows that the newspapers mainly focus on portraying Hammarskjöld as a symbol for the United Nations and moral values, as a person representing determination, and as a qualified politician and diplomat. There are also no visible patterns in the content analysis that would imply differences between how the nationwide and local newspapers portray Hammarskjöld.

Paraplybegreppet intellectual capital (IC) innefattar alla former av tillgångar som saknar fysisk substans och som utgör skillnaden mellan ett företags redovisade värde och deras marknadsvärde. Två noterade företag med identiska tillgångar på balansräkningen kan alltså värderas till helt olika priser. Anledningen är att det finns mer abstrakta former av tillgångar som är svåra att kvantifiera och redovisa. I en årsredovisning finns det utrymme för företag att delge information som de anser viktig. Syftet med studien är att redogöra hur svenska företag inom olika branscher rapporterar och kommunicerar förekomsten av IC genom årsredovisningar. Studien baseras på en kvantitativ innehållsanalys. Utifrån resultatet gör vi en ansats att identifiera eventuella mönster inom branscherna och diskuterar om dessa mönster kan förklaras av branschernas olika egenskaper. Den teoretiska modell som används i denna studie utvecklades av James Guthrie. Med hjälp av Guthries kodschema och definitioner för IC identifierar vi skillnader mellan fyra olika branscher inom Sverige. Dessa branscher är läkemedel, IT-konsult, bank samt fastighetsbranschen. IC delas in i tre huvudkategorier, internal capital, external capital och human capital, vilka i sin tur består av ett antal underkategorier. Kategorierna används som begrepp för att representera de tillgångar i verksamheten som inte kan fångas av den traditionella redovisningen. Insamlingen av data gör vi genom en tvärsnittsstudie bestående av ett teoretiskt urval, där vi analyserar fyra företag inom respektive bransch med högst P/B-tal. Resultatet av vår studie leder till slutsatsen att det finns skillnader mellan branscher vid rapporteringen av IC, genom fördelningen mellan olika underkategorier och framförallt i omfattningen av rapporteringen - skillnader som inte alltid är självklara eller uppenbara. Dessa skillnader framträder inte om fokus ligger på antal och fördelningen av de olika kategorier av IC, utan uppkommer vid en djupare nyanserad analys av hur företagen kommunicerar sitt IC. Därför har vi i vår studie presenterat materialet med citat från de olika företagens årsredovisningar, för att belysa hur IC uttrycks samt för att få med dess kontext. Resultatet visar på att svenska företag inom läkemedelsbranschen kommunicerar mest om internal capital och att bank-, It-konsult- samt fastighetsbranschen kommunicerar mest om external capital. Läkemedelsbranschen rapporterar relativt mycket om IC, jämfört med de resterande branscherna. Det största företaget inom respektive bransch är också det som rapporterade mest IC. / The generic term intellectual capital (IC) contains all forms of assets that lacks the aspect of a physical substance and makes the difference between a company’s book value and market value. Two stock-listed companies with identical assets on the balance sheet can thus be valued at notably different share-price. The reason for this is the presence of more abstract forms of assets that are more difficult to quantify and account for. An annual report contains given space for companies to communicate information that they consider important and relevant. The purpose of this paper is to examine how Swedish companies in different sectors report and communicate the occurrence of intellectual capital by analyzing annual reports. The study is based on a qualitative content analysis. Based on the result, we have made an effort to identify any patterns within the sectors and discuss whether these patterns can be explained by the different characteristics of the sectors. The theoretical model used in this study is developed by James Guthrie. With help of Guthrie’s code scheme and definitions for intellectual capital, we examine differences between four different sectors in Sweden. These sectors are pharmaceuticals, IT consultants, banks and the real estate sector. IC is divided into three main categories, which in turn consist of a number of subcategories. The categories are used as a concept to represent the assets in the business that cannot be seized by the traditional accounting. We have collected the data through a cross-sectional study consisting of a theoretical sample, where we analyze four companies within each sector with the highest price to book value. The results from our research lead us to the conclusion differences exists in between the different sectors when it comes to their reporting of intellectual capital, differences regarding the distribution between different subcategories and particularly in the magnitude of the reports. Differences that sometimes do not come across as obvious or self-evident. These differences will not show if one only focuses on how many numbers there are and allocation of the different categories of IC, but arises from a deeper nuanced analysis of how companies communicate their IC. Therefore, in our study, we have presented the material with quotes from the various companies’ deductions, in order to illustrate how IC is expressed and to capture its context. The result shows that Swedish companies in the pharmaceutical sector communicate mostly about internal capital and that the banking, IT consultancy and real estate sector communicates mostly about external capital. The pharmaceutical sector reports relatively much about IC, compared to the remaining sectors. The largest company in each sector is also the one that reported the most IC.