This diploma thesis deals with the elaboration of proposals or improvements in marketing communication of the Dukovany nuclear power plant. The thesis is divided into three main parts. The first part includes necessary theoretical resources for building a communication strategy. The second part comprises of various analyses, which are necessary to obtain information for the concluding part of the thesis. The proposal of the communication strategy itself is based on conclusions of the analyses focused on communication of the operator of the Dukovany NPP and on the selected communication tools currently used by this power plant. It is also based on the data acquired from the quantitative survey conducted with the purpose of finding out the actual public perception of the Dukovany NPP amongst young people and their attitude towards nuclear energy in general.

Digitaliseringen har senaste åren påverkat företagsverksamhet, deras kommunikation med kunderna samt hantering av marknadsföringen. Bibehållning av konkurrenskraft inom detaljhandelns har blivit tuffare med allt bredare användning av Webb 2.0 samt sociala medier. Både kunderna och företag ser högt värde i relationer och direkt kommunikation. Marknadsföring men även strategier har gått från de traditionella formerna till allt mer digitaliserade. Denna studie kommer genom en fallspecifik undersökning av fyra företag inom detaljhandeln undersöka vilken kunskap samt åtgärder har dessa företag använt för att förbättra kommunikationsstrategi samt deras försäljning och vilka resultat har det gett. Studien är av kvalitativ karaktär och baseras därmed på resultat från empiriinsamling i form av intervjuer som kommer stödjas med relevant teori i form av tidigare studier och litteratur. / Digitization has in recent years affected companies' operations, their communication with customers and the management of marketing. Maintaining competitiveness in retail has become tougher with the ever-widening use of Web 2.0 and social media. Both customers and companies see high value in relationships and direct communication. Marketing but also strategies have gone from the traditional forms to increasingly digitized. This study will, through a case-specific survey of four companies in the retail trade, examine what knowledge and measures these companies have used to improve communication strategy and their sales and what results it has given. The study is of a qualitative nature and is based on results from empirical collection in the form of interviews that will be supported with relevant theory in the form of previous studies and literature.

The subject of this Master´s thesis is a proposal of a marketing strategy for an automotive trade show called "Autotec & Autosalon Brno 2010". The theoretical part focuses on marketing communication and practical use of its individual components. The suggested strategy facilitates the primary goal, which is a provision of planned attendance of the trade fair.

This master‘s thesis deals with the communication of company DORINT, Ltd. to their surroundings and its evaluation. Attention is devoted to analyzing the current situation of the company, mainly influences acting upon him. The solution of the whole work is to design a complete communication strategy focused primarily on promoting the regional brand.

The main subject of this thesis "Communication Strategy of Company" is to analyze the current state of the company Electro World and according to the results of own survey to design a communication mix, for the area of Brno. The first part focuses on the theoretical basis of the thesis, the second part analyzes the current marketing situation. The last part suggests a new communication mix of the company on the basis of the results of the practical marketing research conducted via a questionnaire survey. This communication mix will raise public awareness of the company and increase sales of goods.

The subject of the thesis is to develop a communication strategy for the company Galerie Vaňkovka Brno. The starting point of this work is theoretical knowledge of marketing, which are applied in the analytical description of the company. The findings of the current state of the company is subsequently developed a set of recommendations that will enable achieving effective communication with customers.

This diploma thesis focuses on creation of suitable communication strategy for internet store Luxusni pera Brno and the solution is based on detailed analysis of the store. The first part of the thesis is devoted to evolution of basic marketing strategies over time and to marketing communication as well. The second part is focused on analysis of the store, of the competition and also of the purchasers on the internet. The final third part is formed by evaluation of the proposal and its economic demands.

En la actualidad las redes sociales se han convertido en una ventana de exposición para el público en general, pero sobre todo para las marcas, ya que sabiendo utilizar las herramientas que estas plataformas brindan se puede llegar al segmento que se quieren enfocar y poder crear estrategias como por ejemplo la omnicanalidad. De acuerdo con lo dicho, las clínicas veterinarias al ser un rubro muy sensible, ya que las mascotas son consideradas parte fundamental de la familia podrían aprovechar el impacto que generan estas plataformas para poder atraer a su público objetivo. A pesar de ello, a diferencia de otros rubros, se ha identificado que este sector del mercado no logra explotar por completo los beneficios de estas plataformas; motivo por el cual la presente investigación consiste en cómo la carencia de redes sociales influye en este rubro, donde podremos identificar tanto como el compromiso consumidor-marca, lealtad e intención de compra de los hombres y mujeres que residen en el distrito de San Miguel. Partiendo de la opinión de expertos en el manejo de redes sociales de marcas, con el fin de recaudar información acerca de la importancia e influencia de cada factor como las principales plataformas que son Facebook e Instagram. Posterior a ello, se aplicó 400 encuestas al público objetivo de las veterinarias para analizar el comportamiento y la percepción que tienen en cuanto a este tema. / Currently, social networks have become a window of exposure for the general public, but especially for brands because, knowing the tools that these platforms provide and how they work, you can reach the segment of focus and be able to create strategies such as omnichannel. According to what has been said, veterinary clinics, being a very sensitive item, since pets are considered a very important part of the family, could take advantage of the impact that these platforms crate in order to attract their target audience. Despite this, a difference from other areas, it has been noticed that this market sector fails to fully gane the benefits of these platforms; For this reason, this research consists of how the lack of social media influences this area, where we can identify both the consumer-brand commitment, loyalty and purchase intention of the men and women who reside in the San Miguel district. Based on the opinion of experts in the management of social networks of brands, in order to collect information about the importance and influence of each factor such as the main platforms that are Facebook and Instagram. Subsequently, 400 surveys were applied to the veterinary target audience to analyze their behavior and perception regarding this topic. / Tesis

This thesis addresses the difficulties in communication between teachers and parents. Its' goal is to point out the effective communication strategies used by experienced educators during their conversations with parents of elementary school children. In the theoretical part of the thesis, it focuses on communication and its' forms, on explanation of the school/family relationship with regards to expectations of both sides, and on parent typology. It also describes conversational structure and organization, and states the basics of effective communication through dialogue alongside the rules of successful conversation between a teacher and a parent. The research in the empirical part of the thesis had been carried out in a form of a qualitative dialogue with four experienced educators. The amassed data was later processed, analyzed and evaluated in comparison with scientific literature. The results of the research have the form of answers to the predesigned questions and these answers accurately display basic strategies of effective communication, which had shown repeated success for their users, the teachers. Its' documentation should basically serve as a manual on how to appropriately prepare for a conversation with the parent, how to structure the dialogue, what basic skills and abilities should...

Диссертация посвящена исследованию роли международных спортивных событий в брендировании территории. Автор анализирует различные подходы к продвижению территории в связи с проведением международных спортивных событий, оценивает зарубежный и российский опыт построения коммуникационных стратегий крупных спортивных соревнований для развития брендов городов. Автор разрабатывает собственную программу использования динамических СМИ для формировании бренда Екатеринбурга в связи с Чемпионатом мира по футболу 2018. / The dissertation is devoted to the study of the role of international sporting events in the branding of the territory. The author analyzes various approaches to the promotion of the territory in connection with international sports events, assesses the foreign and Russian experience of building communication strategies for major sports competitions for the development of city brands. The author is developing his own program for using dynamic media to form the brand of Ekaterinburg in connection with the World Cup 2018.