Syftet med studien har varit att kartlägga Norrvattens kommunikation kring hållbar vattenanvändning med sina medlemskommuner och medlemskommunernas kommunikation med kommuninvånarna. Ytterligare ett syfte med studien har varit att kartlägga hur andra VA-organisationer har kommunicerat kring hållbar vattenanvändning. Kartläggningarna har gjorts utifrån perspektiven hur kommunikationen genomförts, vad som kommunicerats och med vilket syfte. För att synliggöra kommunikationen har en didaktisk analys gjorts utifrån de didaktiska frågorna vem, vad, varför, när och hur. Slutligen har studien syftat till att utveckla ett underlag för en kommunikationsstrategi för Norrvattens kommunikation med medlemskommuner och kommuninvånare. Grunden i resultatet av kartläggningen av kommunikationen och enligt tidigare forskning ska kommunikationen syfta till att stärka möjligheter att hantera dricksvattenefterfrågan för hållbar vattenanvändning. I studien framkom att kommunikationen kring hållbar användning av vatten syftar till att förändra individers beteenden, för att minska den onödiga användningen av vatten. Respondenterna lyfter också fram att kommunikationen bör syfta till att öka vattnets värde samt öka kunskapen kring produktionen och produktionskapaciteten. Innehållsmässigt visar resultaten att kommunikationen ska beröra konkreta och praktiska handlingar, teknisk fakta och vattnets kretslopp i det större perspektivet. Olika kommunikationskanaler passar för olika typer av kommunikation, där resultatet visar att navet för kommunikationen med kommuninvånare är webben och sociala medier. Tonalitet, timing och sociala aspekter av kommunikationen framställdes i resultatet också som viktiga delar. Dessa har på olika sätt inkluderats i kommunikationsstrategin. Kommunikationsstrategin har utvecklats baserat på en modell framställd utifrån den teoretiska grund som använts i studien. Modellen har framställts som ett fundament medan resultatet från kartläggningarna av Norrvatten, medlemskommunerna och VA-organisationernas kommunikation tillsammans med tidigare forskning har utgjort innehållet. / The aim of this study was to map Norrvatten’s communication regarding sustainable water usage with Norrvatten’s municipalities and the municipalities’ communication with the municipal residents. Furthermore, the aim has also been to map how other water and sewerage organizations have communicated about sustainable water use. Focus of the systematic mapping of the communication was on how the communication was carried out, what was communicated and for what purpose. To understand the communication, a didactic analysis was carried out based on the didactic questions of who, what, why, when, and how. The last purpose of the study aimed to develop basis for a communication strategy for Norrvatten's communication with member municipalities and municipal residents. This was done based on the results of the communication mapping and previous research. The communication intends to strengthen opportunities to handle potable water demand relative to sustainable use of water. The result showed that communication about sustainable use of water aim to change individuals' behaviors, to reduce the unnecessary use of water. The respondents also emphasize that communication should aim to increase the value of water and increase knowledge of the production and production capacity. In terms of content, the results show that the communication touches on concrete and practical actions, technical facts, and the water cycle in the larger perspective. Communication channels are suitable for different types of communication, where the results show that the hub of communication with municipal residents is the website and social media. Tonality, timing, and social aspects of the communication were also presented in the result as important parts. These have been included in the communication strategy. The communication strategy was developed on a model produced on the theoretical basis used in the study. The model has been presented as a foundation, while the results from the communication mapping of Norrvatten, the member municipalities and the VA organizations' communication together with previous research have constituted the content.

The objective of this research is to explore the perceptions of rural Samburu women in Kenya with regard to HIV/AIDS in terms of their knowledge, attitudes, beliefs and opinions; to examine several HIV/AIDS awareness channels that have been used to communicate HIV/AIDS messages to the Samburu women to determine how effective they have been in effecting behaviour change.This study is an example of how a communication audit can be carried out on a certain sub-group of a community in order to suggest a tailor-made communication strategy in an effort to stop the spread of HIV among the Samburu women. This study is also a confirmation that the prevention strategies that have been in use to communicate to Samburu women have been inadequate and need to be revised to address the knowledge gaps that exist. The study is located within a relatively new field of health communication where health messages are evaluated to determine whether target audiences are receiving these messages and changing their behaviour in order to live healthier lives. This area of study is also supported by behaviour change models such as the Health Belief Model (HBM), the Social Cognitive Theory (SCT), Diffusion of Innovations Theory, Cultural Models, and Strategic Communication. A qualitative study was undertaken in 2008 by way of ten focus group discussions with Samburu women and eleven in-depth interviews with professionals who ran HIV/AIDS programmes in the Samburu district. The focus groups were constituted by means of convenience sampling whereas the snowball strategy was utilised for the selection of participants for in-depth interviews. The questioning route for the focus group discussions for the Samburu women was guided by five themes namely: knowledge levels of the women; cultural aspects that made the women vulnerable to HIV/AIDS; beliefs about HIV/AIDS; attitudes towards HIV/AIDS; and the different channels of communication used to convey HIV/AIDS messages. The interview schedule for the professionals consisted of open-ended questions and face-to-face interviews were carried out using this schedule. / Communication Sciences / D. Litt. et Phil. (Communication)

Ce travail de recherche porte sur la diffusion de la stratégie au sein de la banque. En effet, nous avons cherché à déterminer les étapes clés de la mise en évidence d’un processus de diffusion au sein de la banque, de déterminer les freins que peuvent rencontrés les banquiers lors de ce processus et d’évaluer leur impact sur la mise en oeuvre de la stratégie. En effet, la diffusion est le processus par lequel la stratégie est déclinée à travers toute la banque. Or, la compréhension et le soutien qu’accordent les membres de la banque dépendent, entre autres, du processus grâce auquel iles en prennent connaissance. C’est pourquoi, l’étude de la diffusion apparait pertinente. Ainsi, comprendre en profondeur le processus de la diffusion en termes de modalités et de contenus, nous a permis de détecter les éléments qui peuvent freiner le développement d’une représentation stratégique partagée et comprise par l’ensemble de la banque, de la stratégie envisagée, et influencer la qualité de la mise en oeuvre. Notre analyse s’est essentiellement basée sur une démarche abductive qui consiste à procéder par allers retours entre théorie et terrain et qui nous a permis de renforcer la validité de notre cadre conceptuel et de le compléter par les éléments de notre analyse des cas. Au final, nous avons détecté un ensemble de freins à la diffusion de la stratégie au sein de la banque qui sont essentiellement : la sur information, les capacités cognitives, la résistance au changement, la nature de la stratégie et le nombre des niveaux hiérarchiques et dont l’impact le plus marquant est le dérapage de la mise en oeuvre. / This study deals with the communication of strategy within the banking sector. Our aim was to highlight the key steps involved in the communication process of banks, identify the challenges faced by bankers regarding that process and assess their role in the promotion of the strategy. Indeed, communication is the channel through which the strategy will be spread throughout the bank. Yet, the understanding and defense of the strategy by the employees, greatly depends on the way it has been conveyed to them; hence the importance and relevance of communication studies. Thus, a deep understanding of communication processes in terms of form as well as content, allowed us to pinpoint the elements that might prevent the development of a common strategic representation, understood by all, and affect the quality of its implementation. Our study is essentially based on an abductive approach that consists in going back and forth between theory and confirmation on the field. This method allowed us to strengthen the validity of our conceptual framework and supplement it with examples derived from our study case. In the end, we came up with the conclusion that many elements prevent the good circulation of strategy information within a bank. The main ones being: over-information, cognitive capacities, the resistance to change, the nature of the strategy as well as the number of hierarchical levels whose most striking consequence is the failure of implementation.

This thesis deals with event marketing into integrated marketing communications. The main objective is to assess the effectiveness and appropriateness of selected methods in the selected company. The work is divided into theoretical and practical part. The first chapter describes the theoretical and the elements of marketing communication and clarifies the issue of event marketing. The theoretical knowledge applied in the Energy Media Publishing Ltd. and specifically its product - the magazine Do kabelky, his performance is part of the second chapter in the situational analysis. The third chapter is devoted to marketing research, which is processed in the form of primary research interviews with the event experts and target group publishing - magazine reader. Finally, in the fourth chapter, I propose that event marketing strategy, which will draft a specific event.

Internet är idag en ny arena där alla delar med sig av information till alla. Det nya Internet, Webb 2.0, handlar om interaktivitet, kommunikation och dialog. Medborgare och intressenter vill ha större insikt och bättre möjligheter att påverka. De som bidrar med kunskap och synpunkter vill veta hur bidragen påverkar verksamheten, annars slutar de föra dialog. Regering och riksdag vill även att effektiviteten och tillgängligheten till myndigheternas tjänster ska öka. Tidigare forskning visar att det finns en trend mot ämnesarenor och att det kan föreligga ett paradigmskifte från fokus på tjänsteleverans till nätverkade myndigheter som involverar medborgare och intressenter i sin verksamhet. Detta ställer nya krav på riktlinjer och strategier. För att explorativt undersöka dessa trender och fenomen har representanter för tre svenska myndigheter intervjuats. De empiriska resultaten har sedan belysts med nyinstitutionell teori och analyserats med hjälp av lednings- och kommunikationsstrategiska teorier och koncept. Studien konstaterar att de tre undersökta myndigheterna har tagit små steg för att närma sig de virtuella ämnesarenorna. Vissa medarbetare deltar i sociala medier, men deltagandet är inte formaliserat och insikter och lärdomar aggregeras inte inom organisationerna. Samtidigt som kunskapen om sociala medier är relativt låg verkar det finnas institutionaliserade myter som påverkar beslutssituationen. Myndigheternas ledningsgrupper är åldersmässigt relativt homogena. De träffar varandra inom sektorn regelbundet och avvaktar och följer de andra myndigheternas exempel. Den nya e-logiken utmanar de befintliga maktstrukturerna och myten om expertis genom att externa aktörer får mer makt över verksamhetsutvecklingen än tidigare. För att börja delta fullt ut i dialogen på de virtuella ämnesarenorna krävs sannolikt en förändring i verksamhetskulturen och eventuellt behövs ett generationsskifte. Genom deltagande i några väl utvalda e-projekt kommer lärdomar och insikter som kan ge beslutsunderlag för att gå vidare. Erfarenheterna kan leda till att de institutionaliserade myterna kommer att börja förändras så att det förutspådda paradigmskiftet tar plats. / Internet has been transformed. The new Internet, Web 2.0, is all about interactivity, communication and conversations. Citizens and stakeholders demand transparency and influence. The individuals that contribute their knowledge and views demand insight into how their contribution is used to develop the organization, or they leave the conversation. At the same time the Swedish parliament requires improved efficiency, availability and access to government services. Previous research shows there is a trend towards issue arenas where issues and topics, not organizations, are at the center of communication. The emergence of e-government represents a paradigm shift, from emphasizing standardization and cost-efficiency, to an emphasis on coordinated network building, external collaboration, and customer services. This transformation from bureaucracy to networked governance requires new strategies. To explore these trends and phenomena research interviews have been conducted with representatives for three Swedish government agencies. The empirical findings have then been illuminated with neo-institutional theory and analyzed with governance and communication strategy concepts and theories. The findings show that the three agencies have taken some small steps toward the virtual issue arenas. Some employees participate in social media, but the participation isn’t formalized and knowledge isn’t aggregated within the organizations. The general knowledge of social media is low and there seems to be institutionalized myths affecting the decision environment. Management consists of members of similar age. Top management from different agencies in the sector frequently meets, and the agencies await and follow the other agencies examples. The new e-logic challenges existing power structures, as well as the myth of authority, since external actors gain power over business development. In order to fully participate in the conversation in virtual issue arenas, a change in organizational culture is likely needed, and potentially generational change might be necessary to facilitate the change in culture. Engaging in a few, carefully selected e-projects will enable the agencies to learn and expand the engagement gradually. The accumulated experience may lead to a change in the institutionalized myths, thus enabling the predicted paradigm shift.

The lack of a contextualised, relevant communication strategy focusing specifically on HAST diseases in the Limpopo Province was the impetus for this research. The purpose of this study was, therefore, to explore the knowledge, perceptions and utilisation of health facilities for HAST in order to develop an acceptable and effective communication strategy for the Province to address the high rate of HAST diseases. The study followed a qualitative approach guided by the major tenets of the Health Belief Model, namely, to determine modifying factors, individual beliefs and cues for action. An in-depth literature review was followed by focus group interviews with the community members and personal interviews with District and Provincial Deputy Directors. Based on these findings, a communication strategy was drafted and piloted for three months in one of the districts in Limpopo. Further refinement of the communication strategy followed after member-checking and further interviews with directors HAST. The final strategy specifically focused on risk groups with each of the diseases in terms of their beliefs and perceptions. It further resulted in guidelines for health providers in terms of the content and implementation of effective communication strategies within the context of educational, cultural, social and economic factors relevant to Limpopo / Health Studies / D. Litt. et Phil. (Health Studies)

The objective of this research is to explore the perceptions of rural Samburu women in Kenya with regard to HIV/AIDS in terms of their knowledge, attitudes, beliefs and opinions; to examine several HIV/AIDS awareness channels that have been used to communicate HIV/AIDS messages to the Samburu women to determine how effective they have been in effecting behaviour change.This study is an example of how a communication audit can be carried out on a certain sub-group of a community in order to suggest a tailor-made communication strategy in an effort to stop the spread of HIV among the Samburu women. This study is also a confirmation that the prevention strategies that have been in use to communicate to Samburu women have been inadequate and need to be revised to address the knowledge gaps that exist. The study is located within a relatively new field of health communication where health messages are evaluated to determine whether target audiences are receiving these messages and changing their behaviour in order to live healthier lives. This area of study is also supported by behaviour change models such as the Health Belief Model (HBM), the Social Cognitive Theory (SCT), Diffusion of Innovations Theory, Cultural Models, and Strategic Communication. A qualitative study was undertaken in 2008 by way of ten focus group discussions with Samburu women and eleven in-depth interviews with professionals who ran HIV/AIDS programmes in the Samburu district. The focus groups were constituted by means of convenience sampling whereas the snowball strategy was utilised for the selection of participants for in-depth interviews. The questioning route for the focus group discussions for the Samburu women was guided by five themes namely: knowledge levels of the women; cultural aspects that made the women vulnerable to HIV/AIDS; beliefs about HIV/AIDS; attitudes towards HIV/AIDS; and the different channels of communication used to convey HIV/AIDS messages. The interview schedule for the professionals consisted of open-ended questions and face-to-face interviews were carried out using this schedule. / Communication Sciences / D. Litt. et Phil. (Communication)

Notre questionnement autour des politiques linguistiques familiales au sein des familles plurilingues vivant dans l’environnement multilingue et multiculturel luxembourgeois est motivé par le trilinguisme qui caractérise le Luxembourg, la forte mixité de la population, l’intérêt que suscite les questions linguistiques des enfants issus de l’immigration et scolarisés au Luxembourg ainsi que notre expérience personnelle avec les langues au quotidien. À cet effet, nous cherchons à comprendre comment les parents issus de divers socles linguistiques ou ayant la même langue d’origine communiquent entre eux avant la naissance des enfants et comment la naissance des enfants reconfigure les usages linguistiques familiaux. Entre autres, nous cherchons à comprendre les motivations des choix linguistiques parentaux, les stratégies de communication mises en place par les parents pour établir un climat de communication en famille et l’influence des enfants sur l’environnement linguistique familial. Pour ce faire, sur le plan méthodologique, en couplant les entretiens ethnographiques avec les enregistrements des conversations familiales, nous avons eu accès aux pratiques linguistiques déclarées et effectives de dix familles aux profils linguistiques très variés et dont la résidence des parents au Luxembourg varie entre sept et quarante-deux ans. La méthodologie de l’analyse de contenu nous a permis de comprendre que l’expérience migratoire de chaque parent, les conditions d’acquisition/d’apprentissage et d’utilisation des langues qu’offre l’environnement luxembourgeois et le désir de développer le capital linguistique des enfants sont certaines des raisons qui poussent les parents à adopter une attitude positive envers le plurilinguisme. Plus loin, nos résultats suggèrent que bien que les enfants ne participent pas activement aux prises des décisions sur les choix des langues à véhiculer en famille, ils exercent cependant une influence sur l’environnement linguistique familial. Dans la même lignée, nous avons découvert que dès les premiers contacts des enfants avec des langues autres que celles de la famille, ces enfants ont tendance à avoir une préférence pour les langues dominantes de l’extérieur. En outre, nos résultats suggèrent qu’il n’y a pas de stratégie de communication parentale standard pour la transmission des langues familiales, mais que dans chaque famille, en fonction des objectifs que les parents se sont fixés, ces derniers peuvent adopter diverses stratégies face aux usages linguistiques de leurs enfants. En somme, nos travaux ouvrent de nouvelles pistes de recherche en politiques linguistiques familiales dont la dimension éducative des enfants issus de l’immigration nous semble particulièrement importante. / The importance of investigating the family language policies within multilingual families living in Luxembourg is primarily based the trilingualism that characterizes Luxembourg, the heterogeneity of its population, problems faced by immigrant children schooling in Luxembourg’s school and individual’s personal experience with everyday language use as well. Hence, this thesis’s aim is to investigate how parents from different linguistic backgrounds or having the same language of origin communicated with each other prior to the birth of their children and how the birth of these children reshapes the family language environment. Specifically, we aim to understand the parents’ motivations with regard to their language choices and the communication strategies they implement in order to establish a family communication environment. In addition, considering the effects of language contact, we focus on the school languages and their influence on the children’s language at home. In order to achieve this, from a methodological point of view, by combining ethnographic interviews with the recordings of a family conversation, we gained access to the declared and real linguistic practices of ten families with highly diverse linguistic profiles. These families reside between seven and forty-two years in Luxembourg. Further, content analysis was used to examine the migratory experience of each parent. Some of the major reasons why parents adopted a positive attitude towards multilingualism were (a) the language learning and use opportunities offered by Luxembourg and (b) the desire to develop the linguistic capital of their children. Our results later suggest that although children do not participate actively in the language use decision-making process they actively influence the family language environment. Because the languages they learn in school impact the ways in which they speak at home. Moreover, we discovered that once these children have contact with the officially recognised languages in Luxembourg, which might be different from that of the family, they tend to shift their preference towards these dominant languages. In addition, we discovered that there is no standard parental communication strategy for passing the family languages on to the children. Rather, depending on the parents' objectives, they can adopt different strategies. Overall, this thesis opens new perspectives for research that investigates the family language policies of multilingual families byhighlighting the relevance of educational dimensions of children with immigrant backgrounds. / Die Relevanz der Untersuchung der Sprachenpolitik von mehrsprachigenFamilien im Großherzogtum Luxemburg gründet sich vor allem auf die vorhandene Dreisprachigkeit als einzigartiges Charakteristikum von Luxemburg, die gesellschaftliche Heterogenität, die schulischen Probleme von Kindern mit Migrationshintergrund, sowie auf die individuelle Sprachnutzung von Personen im Alltag. Das Ziel der vorliegenden Arbeit ist es daher zu untersuchen in wie fern die Geburt eines Kindes und der Austausch mit den eigenen Kindern den Sprachgebrauch von Eltern mit unterschiedlichen Herkunftssprachen beeinflusst. Ein großes Interesse galt dabei insbesondere der Untersuchung der persönlichen Motive der Eltern bezüglich der Auswahl von Sprachen und der Entwicklung dazugehöriger familiärer Kommunikationsstrategien. Zusätzlich wurde der schulische Sprachkontakt der Kinder betrachtet sowie dessen Einfluss auf den Sprachgebrauch der Kinder zuhause untersucht. Die Kombination von ethnographischen Interviews und Tonaufzeichnungen von Gesprächen der Familien zuhause ermöglichte die Gegenüberstellung des explizit angegebenen und des tatsächlichen Sprachgebrauchs von zehn Familien mit äußerst vielfältigen Sprachprofilen. Zum Zeitpunkt der Untersuchung wohnten diese Familien zwischen sieben und 42 Jahre in Luxemburg. Darüber hinaus wurde eine qualitative Inhaltsanalyse durchgeführt, um die Migrationserfahrungen beider Elternteile genauer zu beleuchten. Die Hauptgründe, welche zu einer Entwicklung einer positiven Einstellung der Eltern gegenüber Mehrsprachigkeit geführt haben, waren demnach (a) das (eigene) Erlernen der Sprachen und die Möglichkeiten zum vielfältigen Einsatz dieser Sprachen in Luxemburg sowie (b) ihr Wunsch sich das sprachliche Repertoire ihrer Kinder anzueignen. Unsere Ergebnisse deuten darauf hin, dass die Sprachen der Kinder, welche sie in der Schule gelernt haben einen Einfluss auf den familiären Sprachgebrauch haben, obwohl die Kinder keine aktive Rolle im Entscheidungsprozess bezüglich der familiären Sprachennutzung trugen. Des Weiteren konnte gezeigt werden, dass der Kontakt mit den offiziellen Sprachen in Luxemburgs Schulen dazu führte, dass Kinder eine Präferenz für diese dominanteren Sprachen entwickelten, selbst wenn die Familie eine andere Sprache spricht. Bezüglich des von denEltern initiierten Sprachenlernens konnten keine standardisierten Kommunikationsstrategien festgestellt werden. Vielmehr scheint es so, dass verschiedene Strategien in Abhängigkeit der individuellen Ziele der Eltern angepasst werden können. Insgesamt zeigt diese Arbeit neue Perspektiven zur Erforschung der familiären Sprachenpolitik in mehrsprachigen Familien auf, indem die Bedeutung der Bildungsinstitutionen in den Vordergrund gestellt wird.

Die Staatsexamensarbeit befasst sich sowohl mit den Potentialen, als auch mit den möglichen Problemen des Desertec Projekts im französischsprachigen Norden Afrikas. Der Autor beleuchtet im ersten Teil die Potentiale des Projekts für von einem kultur-, politik-, sozialwissenschaftlichen Standpunkt. Im zweiten Teil der Arbeit setzt sich der Autor intensiv mit der Frage nach der Kritik der neokolonialistischen Bestrebungen der Projektinitiatoren auseinander. Darüber hinaus beleuchtet er die Kommunikationsstrategie der Desertec Foundation näher und legt das interkulturelle Potential dieses Unterfangens dar. Daran schließt sich ein Überblick über die französischen, marokkansichen und deutschen Pressestimmen im Zeitraum von 2009 - 2012 zum Desertec Projekt an. Den Abschluss bildet eine Standortanalyse mit dem Fokus auf den von der AQIM ausgehenden Terrorismus und der Korruption vor Ort. / The author of the exam thesis „Das Desertec Projekt und der Arabisch-Frankophone Maghreb am Beispiel Marokko“ discusses various important cultural aspects of the implementation of the mega-project Desertec in the francophone area of North Africa. In this thesis, the author puts the advantages presented by the Desertec Foundation into perspective and discusses possible impediments from a cultural point of view. The first part of the paper covers the topics of solar powered drinking water abstraction as a possibility to meet local needs and Desertec as a promoter of social stability and economic development in the MENA region. The second part is concerned with a discussion of alleged neo-colonial intentions of the companies supporting the Desertec project as well as its management. Moreover, the author discusses the communication strategy of the project and the influence of intercultural aspects on the success of the Desertec vision. Furthermore, the thesis contains a review on press reactions on the topic in the period of 2009 – 2012 and a brief location study discussing the topic of terrorism and corruption in the Maghreb region. The author comes to the conclusion that a mega-project like Desertec cannot solely rely on economic facts and engineering ingenuity, but has to take all cultural points into account and make use of the synergetic effect in order to lead this project to success.

Die Staatsexamensarbeit befasst sich sowohl mit den Potentialen, als auch mit den möglichen Problemen des Desertec Projekts im französischsprachigen Norden Afrikas. Der Autor beleuchtet im ersten Teil die Potentiale des Projekts für von einem kultur-, politik-, sozialwissenschaftlichen Standpunkt. Im zweiten Teil der Arbeit setzt sich der Autor intensiv mit der Frage nach der Kritik der neokolonialistischen Bestrebungen der Projektinitiatoren auseinander. Darüber hinaus beleuchtet er die Kommunikationsstrategie der Desertec Foundation näher und legt das interkulturelle Potential dieses Unterfangens dar. Daran schließt sich ein Überblick über die französischen, marokkansichen und deutschen Pressestimmen im Zeitraum von 2009 - 2012 zum Desertec Projekt an. Den Abschluss bildet eine Standortanalyse mit dem Fokus auf den von der AQIM ausgehenden Terrorismus und der Korruption vor Ort. / The author of the exam thesis „Das Desertec Projekt und der Arabisch-Frankophone Maghreb am Beispiel Marokko“ discusses various important cultural aspects of the implementation of the mega-project Desertec in the francophone area of North Africa. In this thesis, the author puts the advantages presented by the Desertec Foundation into perspective and discusses possible impediments from a cultural point of view. The first part of the paper covers the topics of solar powered drinking water abstraction as a possibility to meet local needs and Desertec as a promoter of social stability and economic development in the MENA region. The second part is concerned with a discussion of alleged neo-colonial intentions of the companies supporting the Desertec project as well as its management. Moreover, the author discusses the communication strategy of the project and the influence of intercultural aspects on the success of the Desertec vision. Furthermore, the thesis contains a review on press reactions on the topic in the period of 2009 – 2012 and a brief location study discussing the topic of terrorism and corruption in the Maghreb region. The author comes to the conclusion that a mega-project like Desertec cannot solely rely on economic facts and engineering ingenuity, but has to take all cultural points into account and make use of the synergetic effect in order to lead this project to success.