The diploma thesis concerns a creation of communication strategy for multimedia festival named Lumirova triska 2009. The work includes a summary of basic marketing approaches towards the communication strategy creation, description of its application, former communication analysis and an overview of the current state on the market of festivals involving advertising creation, as well as proposals for communication improvement, managing model of the event and an effectivity assessment from the economical point of view.

The master’s thesis concerns about analyses of existing conditions of Stim tools, PLC., its surroundings and factors influencing its customers. The thesis is based on theoretical knowledge of marketing, which is used for the company description in the practical part of the work. Based on the existing information a proposal of communication strategy for this company is suggested.

Diploma thesis develops subject of operation of hairdresser’s saloon in Brno. It introduces analysis of saloon management and evaluation of reasons why saloon’s principal strategic objectives defined by owner before reconstruction in 2007 are not being fulfilled. Simultaneously, it suggests modifications and changes that lead to more effective saloon management, from both management and strategic point of view. Consequently, it brings more stable clients and positive financial effect. Proposal part covers specific potentialities how to define saloon’s objectives, communicate them toward employees and how to communicate with customers. Necessity of communication and pro-active approach result from other analyses as well.

Die Staatsexamensarbeit befasst sich sowohl mit den Potentialen, als auch mit den möglichen Problemen des Desertec Projekts im französischsprachigen Norden Afrikas. Der Autor beleuchtet im ersten Teil die Potentiale des Projekts für von einem kultur-, politik-, sozialwissenschaftlichen Standpunkt. Im zweiten Teil der Arbeit setzt sich der Autor intensiv mit der Frage nach der Kritik der neokolonialistischen Bestrebungen der Projektinitiatoren auseinander. Darüber hinaus beleuchtet er die Kommunikationsstrategie der Desertec Foundation näher und legt das interkulturelle Potential dieses Unterfangens dar. Daran schließt sich ein Überblick über die französischen, marokkansichen und deutschen Pressestimmen im Zeitraum von 2009 - 2012 zum Desertec Projekt an. Den Abschluss bildet eine Standortanalyse mit dem Fokus auf den von der AQIM ausgehenden Terrorismus und der Korruption vor Ort.:Inhaltsverzeichnis 1 1. Einleitung 2 2. Forschungsstand 5 3. Das Desertec-Projekt 6 3.1 Einführung 6 3.2 Technische Umsetzung 9 3.3 Vorteile des Desertec-Konzepts aus der Sicht des Konsortiums 11 3.3.1 Trinkwassergewinnung durch solarenergiebetriebene Meerwasser- entsalzungsanlagen 12 3.3.2 Vom Shatterbelt zum Gateway – Stabilisierung der MENA-Region 14 3.3.3 Entwicklungspolitische Perspektiven 16 4. Kulturtheoretische Betrachtungen des Desertec-Projekts18 4.1 Beutet Europa Afrika wieder aus? – Neokolonialismus 18 4.2 Desertec als barmherziger Samariter? – Kommunikationsanalyse 25 4.3 Interkulturelle Komponenten 33 5. Pressereaktionen Deutschland-Frankreich-Marokko von 2009-2012 39 6. Der Standort Marokko 47 6.1 Terrorismus 48 6.2 Korruption 52 7. Fazit 56 8. Bibliographie 60 Abkürzungsverzeichnis 73 Selbstständigkeitserklärung 74 / The author of the exam thesis „Das Desertec Projekt und der Arabisch-Frankophone Maghreb am Beispiel Marokko“ discusses various important cultural aspects of the implementation of the mega-project Desertec in the francophone area of North Africa. In this thesis, the author puts the advantages presented by the Desertec Foundation into perspective and discusses possible impediments from a cultural point of view. The first part of the paper covers the topics of solar powered drinking water abstraction as a possibility to meet local needs and Desertec as a promoter of social stability and economic development in the MENA region. The second part is concerned with a discussion of alleged neo-colonial intentions of the companies supporting the Desertec project as well as its management. Moreover, the author discusses the communication strategy of the project and the influence of intercultural aspects on the success of the Desertec vision. Furthermore, the thesis contains a review on press reactions on the topic in the period of 2009 – 2012 and a brief location study discussing the topic of terrorism and corruption in the Maghreb region. The author comes to the conclusion that a mega-project like Desertec cannot solely rely on economic facts and engineering ingenuity, but has to take all cultural points into account and make use of the synergetic effect in order to lead this project to success.:Inhaltsverzeichnis 1 1. Einleitung 2 2. Forschungsstand 5 3. Das Desertec-Projekt 6 3.1 Einführung 6 3.2 Technische Umsetzung 9 3.3 Vorteile des Desertec-Konzepts aus der Sicht des Konsortiums 11 3.3.1 Trinkwassergewinnung durch solarenergiebetriebene Meerwasser- entsalzungsanlagen 12 3.3.2 Vom Shatterbelt zum Gateway – Stabilisierung der MENA-Region 14 3.3.3 Entwicklungspolitische Perspektiven 16 4. Kulturtheoretische Betrachtungen des Desertec-Projekts18 4.1 Beutet Europa Afrika wieder aus? – Neokolonialismus 18 4.2 Desertec als barmherziger Samariter? – Kommunikationsanalyse 25 4.3 Interkulturelle Komponenten 33 5. Pressereaktionen Deutschland-Frankreich-Marokko von 2009-2012 39 6. Der Standort Marokko 47 6.1 Terrorismus 48 6.2 Korruption 52 7. Fazit 56 8. Bibliographie 60 Abkürzungsverzeichnis 73 Selbstständigkeitserklärung 74

Die Staatsexamensarbeit befasst sich sowohl mit den Potentialen, als auch mit den möglichen Problemen des Desertec Projekts im französischsprachigen Norden Afrikas. Der Autor beleuchtet im ersten Teil die Potentiale des Projekts für von einem kultur-, politik-, sozialwissenschaftlichen Standpunkt. Im zweiten Teil der Arbeit setzt sich der Autor intensiv mit der Frage nach der Kritik der neokolonialistischen Bestrebungen der Projektinitiatoren auseinander. Darüber hinaus beleuchtet er die Kommunikationsstrategie der Desertec Foundation näher und legt das interkulturelle Potential dieses Unterfangens dar. Daran schließt sich ein Überblick über die französischen, marokkansichen und deutschen Pressestimmen im Zeitraum von 2009 - 2012 zum Desertec Projekt an. Den Abschluss bildet eine Standortanalyse mit dem Fokus auf den von der AQIM ausgehenden Terrorismus und der Korruption vor Ort.:Inhaltsverzeichnis ....................................................................................................................... 1 1. Einleitung ............................................................................................................................... 2 2. Forschungsstand ..................................................................................................................... 5 3. Das Desertec-Projekt ............................................................................................................... 6 3.1 Einführung ............................................................................................................... 6 3.2 Technische Umsetzung ........................................................................................... 9 3.3 Vorteile des Desertec-Konzepts aus der Sicht des Konsortiums .......................... 11 3.3.1 Trinkwassergewinnung durch solarenergiebetriebene Meerwasser- entsalzungsanlagen 12 3.3.2 Vom Shatterbelt zum Gateway – Stabilisierung der MENA-Region 14 3.3.3 Entwicklungspolitische Perspektiven 16 4. Kulturtheoretische Betrachtungen des Desertec-Projekts18 4.1 Beutet Europa Afrika wieder aus? – Neokolonialismus ....................................... 18 4.2 Desertec als barmherziger Samariter? – Kommunikationsanalyse ...................... 25 4.3 Interkulturelle Komponenten ............................................................................... 33 5. Pressereaktionen Deutschland-Frankreich-Marokko von 2009-2012 ................................. 39 6. Der Standort Marokko .......................................................................................................... 47 6.1 Terrorismus ........................................................................................................... 48 6.2 Korruption ............................................................................................................. 52 7. Fazit ...................................................................................................................................... 56 8. Bibliographie ......................................................................................................................... 60 Abkürzungsverzeichnis ............................................................................................................. 73 Selbstständigkeitserklärung ...................................................................................................... 74 / The author of the exam thesis „Das Desertec Projekt und der Arabisch-Frankophone Maghreb am Beispiel Marokko“ discusses various important cultural aspects of the implementation of the mega-project Desertec in the francophone area of North Africa. In this thesis, the author puts the advantages presented by the Desertec Foundation into perspective and discusses possible impediments from a cultural point of view. The first part of the paper covers the topics of solar powered drinking water abstraction as a possibility to meet local needs and Desertec as a promoter of social stability and economic development in the MENA region. The second part is concerned with a discussion of alleged neo-colonial intentions of the companies supporting the Desertec project as well as its management. Moreover, the author discusses the communication strategy of the project and the influence of intercultural aspects on the success of the Desertec vision. Furthermore, the thesis contains a review on press reactions on the topic in the period of 2009 – 2012 and a brief location study discussing the topic of terrorism and corruption in the Maghreb region. The author comes to the conclusion that a mega-project like Desertec cannot solely rely on economic facts and engineering ingenuity, but has to take all cultural points into account and make use of the synergetic effect in order to lead this project to success.:Inhaltsverzeichnis ....................................................................................................................... 1 1. Einleitung ............................................................................................................................... 2 2. Forschungsstand ..................................................................................................................... 5 3. Das Desertec-Projekt ............................................................................................................... 6 3.1 Einführung ............................................................................................................... 6 3.2 Technische Umsetzung ........................................................................................... 9 3.3 Vorteile des Desertec-Konzepts aus der Sicht des Konsortiums .......................... 11 3.3.1 Trinkwassergewinnung durch solarenergiebetriebene Meerwasser- entsalzungsanlagen 12 3.3.2 Vom Shatterbelt zum Gateway – Stabilisierung der MENA-Region 14 3.3.3 Entwicklungspolitische Perspektiven 16 4. Kulturtheoretische Betrachtungen des Desertec-Projekts18 4.1 Beutet Europa Afrika wieder aus? – Neokolonialismus ....................................... 18 4.2 Desertec als barmherziger Samariter? – Kommunikationsanalyse ...................... 25 4.3 Interkulturelle Komponenten ............................................................................... 33 5. Pressereaktionen Deutschland-Frankreich-Marokko von 2009-2012 ................................. 39 6. Der Standort Marokko .......................................................................................................... 47 6.1 Terrorismus ........................................................................................................... 48 6.2 Korruption ............................................................................................................. 52 7. Fazit ...................................................................................................................................... 56 8. Bibliographie ......................................................................................................................... 60 Abkürzungsverzeichnis ............................................................................................................. 73 Selbstständigkeitserklärung ...................................................................................................... 74

The goal of the thesis is to develop a business model, which will lead to growth of Touch Art developer studio. The focus areas are: improving societal and customer education, creating value networks and leadership development. With these focuses in mind, thesis contains analysis of the environment in which the studio is present, introduction to development topic, clarifying goals and visions, as well as marketing, internal factors and field analyses. The output of this thesis is structured steps and their evaluation, which the development studio needs to undergo to ensure stronger market position.

La communication avec les proches, tout comme celle avec des interlocuteur·trice·s non famili·ère·s comme le personnel à l’épicerie ou à la pharmacie, est au centre de nombreuses activités qui permettent d’exercer une participation sociale satisfaisante. Or, pour réaliser une société inclusive, des adaptations humaines sont essentielles pour les personnes vivant avec un trouble de la communication. En effet, les interactions difficiles avec les individus rencontrés dans leur(s) communauté(s) pourraient restreindre leur participation sociale. Notamment, leur accès au transport collectif semble freiné par les attitudes et habiletés de communication du personnel. Considérant le rôle clé des transports collectifs dans la participation sociale, cette thèse présente un projet de recherche qui a pour ambition d’améliorer les échanges entre les chauffeur·e·s de transport adapté et les passager·ère·s du service vivant avec un trouble de la communication. Une formation des partenaires de communication, une intervention orthophonique visant à outiller des interlocuteur·trice·s à mieux interagir avec des personnes vivant avec un trouble de la communication, a été développée spécialement pour les chauffeur·e·s de transport adapté d’une société de transport public d’une grande ville québécoise. Son développement a été encadré par un modèle provenant du domaine de l’éducation aux adultes, le modèle andragogique de processus d’apprentissage. La formation intitulée Pour une communication inclusive dans les transports publics a été offerte à treize chauffeur·e·s de transport adapté. Ses effets sur les chauffeur·e·s ont été explorés avec un devis exploratoire à groupe unique. La première étude de la thèse consiste en une revue de la portée. Elle décrit les écrits scientifiques sur la formation des partenaires de communication destinée à des travailleur·euse·s ou des interlocuteur·trice·s non familier·ère·s visant à améliorer la communication avec des personnes vivant avec un ou plusieurs troubles neurologiques acquis de la communication. Les constats de cet article sont que la majorité des formations des partenaires de communication abordent un seul trouble de la communication et qu’elles sont principalement offertes à du personnel ou des étudiant·e·s du domaine de la santé. Malgré une variabilité dans les mesures utilisées pour évaluer les effets de ces formations, les résultats rapportés étaient prometteurs pour améliorer les interactions entre les personnes formées et les individus vivant avec un trouble de la communication. La deuxième étude de la thèse explore l’utilité du modèle andragogique de processus d’apprentissage. L’étude souligne que le modèle s’est avéré utile pour développer, déployer et évaluer une formation en milieu de travail qui a semblé être appréciée des participant·e·s, et ce bien que la majorité des éléments du modèle ait été adapté pour répondre aux contraintes organisationnelles. L’étude souligne que l’appréciation des besoins d’apprentissage, l’établissement d’une ambiance de bienveillance, d'acceptation, de confiance et de respect propice à l’apprentissage ainsi que le choix des méthodes de formation semblent constituer des éléments clés du modèle. La troisième étude explore les effets de la formation sur treize chauffeur·e·s de transport adapté. Après avoir été formé·e·s, les chauffeur·e·s semblent avoir plus de connaissances sur la communication avec une personne vivant avec un trouble de la communication. De plus, l’analyse des vidéos des déplacements de passager·ère·s vivant avec un trouble de la communication par les chauffeur·e·s-participant·e·s révèle que ces dernier·ère·s ont amélioré leur communication relationnelle et ont augmenté le nombre de gestes utilisés avec ces passager·ère·s. La présente thèse soutient qu’une formation des partenaires de communication basée sur des théories de l’éducation aux adultes a le potentiel d’améliorer les échanges entre les chauffeur·e·s de transport adapté et les personnes vivant avec un trouble de la communication. Elle pose les bases pour d’autres études qui devront, elles, tâcher d’évaluer l’efficacité et de comprendre davantage les effets de formations similaires. Cette thèse réaffirme l’importance des recherches sur les formations des partenaires de communication, car celles-ci représentent une intervention prometteuse pour réaliser une société plus inclusive à l’égard des individus vivant avec un trouble de la communication. / Communicating with family and friends, as well as with unfamiliar partners such as grocery store or pharmacy staff, is at the heart of many activities that enable satisfactory social participation. However, to achieve an inclusive society, human adaptations are essential for people living with a communication disability. Indeed, difficult interactions with individuals encountered in their community(ies) could restrict their social participation. In particular, their access to public transportation seems to be hindered by staff attitude and communication skills. Considering the key role of public transport in social participation, this thesis presents a research project that aims to improve interactions between adapted transport drivers and their passengers living with a communication disability. A communication partner training program, a speech-language pathology intervention aiming to train communication partner to better interact with people living with a communication disability, has been developed specifically for drivers of an adapted transport service in a large Quebec city. Its development was guided by a model from the field of adult education, the andragogical process model for learning. The training entitled Accessible Communication in Public Transportation was offered to thirteen adapted transport drivers. Its effects on the drivers were explored using an exploratory single-group design. The first study of the thesis is a scoping review. It describes the scientific literature on paid worker and unfamiliar partner communication training aiming to improve communication with people living with one or more acquired neurogenic communication disorders. The findings of this study are that the majority of communication partner training programs are disorder-specific and that they are mainly offered to health care staff or students. Despite variability in the measures used in the studies, the reported effects were promising for improving interactions between the people trained and individuals living with a communication disability. The second study of the thesis explores the usefulness of the andragogical process model for learning. The study points out that the model is useful for developing, delivering, and evaluating a workplace training that seemed to be appreciated by participants, even though the majority of the model's elements were adapted to meet organizational constraints. The study also points out that the assessment of learning needs, the establishment of an atmosphere of caring, acceptance, trust and respect conducive to learning, and the choice of training methods appear to be key elements of the model. The third study explores the effects of the communication partner training on thirteen adapted transport drivers. After being trained, the drivers appeared to have more knowledge about communicating with a person living with a communication disability. In addition, analysis of videos of the travel of passengers living with a communication disability by the driver-participants reveals that the drivers improved their relational communication and increased the number of gestures used with these passengers. This thesis suggests that a communication partner training based on adult education theories has the potential to improve interactions between adapted transport drivers and people living with communication disabilities. It lays the groundwork for further studies to evaluate the effectiveness and understand further the effects of similar trainings. This thesis reaffirms the importance of research on communication partner training as a promising intervention to realize a more inclusive society for people living with communication disabilities.

Populism as a phenomenon is increasing in Europe. This study is therefore centred on howpopulist parties affect mainstream parties when entering the parliament. Moreover this studyresearches how party behaviour theories such as the median voter theorem and cartel partytheory explains mainstream parties' transition on the political and ideological scale when apopulist party is included in the parliament. This study aims to identify populistic discourse in Swedish parties election manifestos. Additionally, examine if the degree of populisticdiscourse differs from the year 2010 when the populist party entered the parliament, the yearof 2018 and the year of 2022 when the populist party entered an alliance with the government.The methodical approach for this research has been a qualitative content analysis. The categories for populist communication strategy attempts to contribute with an operationalization, a measuring instrument of populism in the empirical material. Moreoverthe categories is based on Jan Jagers and Steffan Walgraves theory surrounding populism as a political communication-style. The eight units of analysis are the election manifestos of the Swedish parties: The christ democratic party, the moderate party and the sweden democrats. The empirical research shows that populism as a communication style appears within the election manifestos and that the degree of populist rhetoric differs within the mainstream parties from when the populist party entered the parliament in 2010 and government alliancein 2022.

Title: Recycling, society and social media: a qualitative case study of a municipally-owned company’s Facebook communication. The aim of the study has been to, through a case study of a company’s Facebook communication create understanding for how the medium may be used as communication channel in order to achieve effective, engaging communication with the company’s Facebook followers. The company Stormossen is a municipally-owned waste disposal company located in Kvevlax, Finland. The study uses a mix of the theoretical perspectives intentionalism and hermeneutics, in that its aim is to look at both sides of the communication process - the sender and the receiver - thus gaining a comprehensive picture of the research problem. The theoretical frame is made up of theories on new media logic and social media, participation, communication strategies and social communication. Two methods are applied in the case study, an informant interview with a key person at the company and a qualitative content analysis of the company’s official Facebook page. A total of 133 status updates were selected for analysis, mainly focusing on examining the content, mode of communication and the followers’ interaction and communication on the page. The main results of the study have shown that the company has not fully adapted to the new media logic in their Facebook communication. The communication strategy used is mainly an inside-strategy with emphasis being placed on organizational targets and the one-way distribution of information about the company and its services, with limited attempts to involve and initiate dialogue with the followers. These findings are in line with earlier research on how companies use social media. The company also has an unclear picture of who their followers are and why they would be interested in interacting with the company on Facebook. The followers on the other hand are mainly passive, and their motive for communication can be explained with the need for self-presentation. In order to create content and communication that the followers find relevant and want to interact with and share, the company has to actively work to adapt more to the new media logic. Facebook should be used both as a way of making information available but also for networking with and inviting followers to participation and dialogue, thus making themselves useful to the followers in order to build a good reputation and effective communication. Key words: Social media, Facebook, web 2.0, social communication/social marketing, civic information, communication strategy, social media-strategy, new media logic, participation, communication model, case study, qualitative study, Stormossen, municipally-owned company

The aim of this study is to investigate which communication strategies and channels the mu- nicipal company Falu Energi & Vatten should use in order to become more efficient in com- municating with citizens between 18 to 29 years old. The company is owned by the munici- pality of Falun and manages community services in electricity, district heating, fresh water, sewerage, metropolitan area network and waste disposal. The following theories have been used in the study: convergence culture, digital natives, information overload, communication strategies and uses & gratifications theory. The methods used in the study are 4 focus group interviews and one informant interview. The members of the focus groups where within the age range 18-29 years and lived in the city of Falun. Each focus group included four partici- pants and the groups were divided based on four different forms of housing; student homes, rental apartments, owned apartments and own villas. The informant interview was conducted with the director of communication at Falu Energi & Vatten. The empirical material was col- lected during the 24th, 25th, 26th and 27th of November 2014. The results of the study shows that media habits among young adults have changed which has led to a non-correspondence in relation to how Falu Energi & Vatten communicates. Due to this Falu Energi & Vatten needs to make changes in their communication strategy, add new channels to their media mix and in some cases reduce the use of others. Falu Energi & Vatten must actively work to both dis- seminate information and make information available in order to reach this age group. The result also shows that the significantly increased media output has led to a desire for personal- ized communication, which means that Falu Energi & Vatten should review the possibility to offer more targeted information. Last but not least, a clear result is that the company should use Facebook for communication with young adults as the majority of the participants wish to communicate with the company through this particular channel. Facebook can be used both to disseminate information but also to facilitate information retrieval and dialogue.