Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-06-29T14:10:51Z No. of bitstreams: 1 TES_MATEUS_DIAS_VILELA_COMPLETO.pdf: 4755256 bytes, checksum: 7fdf5a9c2b4786683a07dec78efe1788 (MD5) / Made available in DSpace on 2017-06-29T14:10:51Z (GMT). No. of bitstreams: 1 TES_MATEUS_DIAS_VILELA_COMPLETO.pdf: 4755256 bytes, checksum: 7fdf5a9c2b4786683a07dec78efe1788 (MD5) Previous issue date: 2017-03-31 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / The postmodernism and the cyberculture transformed the way individuals relate too, not only among themselves, but also with the media. In this context, TV appears in a prominent position, either by digitalization or by the recent profound changes, especially regarding the program schedule. While some authors believe that the model of broadcasting is moving towards extinction, Social TV has shown that watching a program while the other still relevant, since the conversation about them on social networks. In this way, this research proposes to conduct a content analysis about the publications made on Twitter and Facebook, in Brazil and Portugal, around three episodes of Game of Thrones. With the objective to further the investigation on the concept of Social TV, we starts from the thesis that such a phenomenon amplifies the social bond, extending between the users that connect to unknown through the tastes, and the creation of a bond between vehicles, television and social networks. / A p?s-modernidade e a cibercultura transformaram a maneira como os indiv?duos se relacionam, n?o somente entre si, mas tamb?m com as m?dias. Nesse contexto, a televis?o aparece em posi??o de destaque, seja pela sua recente digitaliza??o ou pelas profundas mudan?as, principalmente no que tange a grade de programa??o. Enquanto alguns autores acreditam que o modelo de broadcasting esteja caminhando para a extin??o, a Social TV mostra que, assistir a um programa ao mesmo tempo que os demais, ainda ? relevante, visto a conversa??o sobre os mesmos nas redes sociais. Dessa forma, a presente pesquisa realiza uma an?lise de sobre as publica??es feitas, no Twitter e no Facebook, no Brasil e em Portugal, em torno de tr?s epis?dios da s?rie Game of Thrones. Tendo como objetivo aprofundar as investiga??es sobre o conceito de Social TV, parte-se da tese de que tal fen?meno amplifica o la?o social, estendendo-o entre os f?s que se ligam a desconhecidos atrav?s dos gostos, al?m da cria??o de um la?o entre os ve?culos, televis?o e redes sociais.

Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-06-29T14:13:40Z No. of bitstreams: 1 DIS_RODOLFO_SOARES_MANFREDINI_COMPLETO.pdf: 1405675 bytes, checksum: 470c2d4652d769a43dc22d8f2be4e254 (MD5) / Made available in DSpace on 2017-06-29T14:13:40Z (GMT). No. of bitstreams: 1 DIS_RODOLFO_SOARES_MANFREDINI_COMPLETO.pdf: 1405675 bytes, checksum: 470c2d4652d769a43dc22d8f2be4e254 (MD5) Previous issue date: 2017-03-13 / The present work presents an analysis of the perceived changes in the political area, due to the advent of new technologies. The electoral campaign of Jos? Ivo Sartori for the government of Rio Grande do Sul in 2014 was chosen for the study, as he successfully exploited the use of the Internet and its technological developments. Thus, a little known candidate of the majority of the population, managed to win the elections becoming governor of the state. Three points will be analyzed, since innovative strategies have been considered: the hashtag: # Sartor?oDaMassa; Sartori's request to voters, made during Free Election Time (FET), to record videos with open arms, simulating a hug the size of Rio Grande; and the testimony of Sartori's mother, also broadcast on FET. / O presente trabalho apresenta uma an?lise das mudan?as percebidas, na ?rea pol?tica, decorrentes do advento das novas tecnologias. A campanha eleitoral de Jos? Ivo Sartori para o governo do Rio Grande do Sul em 2014 foi escolhida para o estudo, pois soube explorar com sucesso o uso da internet e suas evolu??es tecnol?gicas. Assim, um candidato pouco conhecido da maioria da popula??o, conseguiu ganhar as elei??es tornando-se governador do estado. Tr?s pontos ser?o analisados, por terem sido consideradas estrat?gias inovadoras: a hashtag: # Sartor?oDaMassa; o pedido de Sartori aos eleitores, feito durante o Hor?rio Eleitoral Gratuito (HEG), para que gravassem v?deos com bra?os abertos, simulando um abra?o do tamanho do Rio Grande; e o depoimento da m?e de Sartori, tamb?m transmitido no HEG.

Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-06-29T14:34:50Z No. of bitstreams: 1 TES_MARIO_ABEL_BRESSAN_JUNIOR_COMPLETO.pdf: 2519099 bytes, checksum: 937424692b4782fbf7968ed35d4a3e20 (MD5) / Made available in DSpace on 2017-06-29T14:34:50Z (GMT). No. of bitstreams: 1 TES_MARIO_ABEL_BRESSAN_JUNIOR_COMPLETO.pdf: 2519099 bytes, checksum: 937424692b4782fbf7968ed35d4a3e20 (MD5) Previous issue date: 2017-03-29 / This doctoral thesis has as general objective, to analyze how Canal Viva viewers' affective memory is constituted in Brazil. We try to answer in which way the audience conquest happens, how the affective memory can interfere in this process of acceptance, who are and how these viewers interact in social media and what memories and affections are shown in the posts. We use the Content Analysis of Laurence Bardin (2011), which establishes the research on the semantic meanings of comments, observing the verbs, adjectives and expressions that provide meaning in the conversation published on the network. With the analysis of content it was possible to construct categories of analysis that allowed to understand viewers? manifestations about Canal Viva. We analyzed the comments posted by viewers on twitter website on the telenovelas Cambalacho and La?os de Fam?lia. For this, we use Grid Monitoring software as a data collection tool. As a methodological course the posts were classified in two moments. The first one was positive, negative and neutral, and the second was in accordance with the categorization criteria presented in the methodology. After these divisions were made, the data were analyzed with the co-occurrences of terms that appear incidental or not. The final results showed that, in addition to being affective, there is a tele-affective memory, resulting from the emotional effects of television, socialization and the affections built with reference groups. Canal Viva becomes a place of revisitation, which evokes the memories and affectivities of the public. It is a pleasure to return to the past because it is a social bond reconstructed by remembrances, in which the TV was part of the private and collective moments of people. / Esta tese de doutorado possui como objetivo geral analisar como ? constitu?da a mem?ria afetiva dos telespectadores do Canal Viva no Brasil. Procuramos responder de que forma acontece a conquista da audi?ncia, como a mem?ria afetiva pode interferir neste processo de aceita??o, quem s?o e como interagem esses telespectadores nas redes sociais e que mem?rias e afetos aparecem nas publica??es. Utilizamos a An?lise de Conte?do de Laurence Bardin (2011), a qual estabelece a investiga??o sobre os sentidos sem?nticos dos coment?rios, observando os verbos, os adjetivos e express?es que proporcionam um sentido na conversa publicada na rede. Com a an?lise de conte?do foi poss?vel construir categorias que permitiram compreender as manifesta??es dos telespectadores sobre o Canal Viva. Analisamos os coment?rios postados pelos telespectadores, no site de rede social twitter, sobre as telenovelas Cambalacho e La?os de Fam?lia. Para isso, empregamos como ferramenta de coleta dos dados o software Grid Monitoramento. No percurso metodol?gico, as postagens foram classificadas em dois momentos. No primeiro, em positivas, negativas e neutras. No segundo, obedece aos crit?rios de categoriza??o apresentados na metodologia. Ap?s a realiza??o dessas divis?es, os dados foram analisados a partir das coocorr?ncias de termos que aparecem incidentes ou n?o. Os resultados mostraram que, al?m da afetiva, h? uma mem?ria teleafetiva, resultante dos efeitos emocionais advindos da televis?o, da socializa??o e dos afetos constru?dos com os grupos de refer?ncia. O Canal Viva passa a ser um lugar de revisita??o, que evoca as mem?rias e as afetividades do p?blico. H? um prazer em voltar ao passado por constituir um la?o social reconstru?do pelas rememora??es, das quais a TV fez parte em momentos particulares e coletivos das pessoas.

Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-06-30T13:29:35Z No. of bitstreams: 1 DIS_ANAURELINO_NEGRI_DA_COSTA_SILVA_COMPLETO.pdf: 6270260 bytes, checksum: 3233d310a8312c84d9de41e5bf572f0e (MD5) / Made available in DSpace on 2017-06-30T13:29:35Z (GMT). No. of bitstreams: 1 DIS_ANAURELINO_NEGRI_DA_COSTA_SILVA_COMPLETO.pdf: 6270260 bytes, checksum: 3233d310a8312c84d9de41e5bf572f0e (MD5) Previous issue date: 2017-03-30 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / This dissertation aims to analyze North America television series developed over the last thirty years to understand its narrative structures and to check differences and similarities in how these programs develop their content over time. In order to do so, at first a literature review will be done to define the state of the art of other studies that have the same theme. Then methodological procedures will be used to select the ideal research object and to assist in the analysis of that content. To achieve that, this work uses the ideas of Arlindo Machado, Boris Tomachevski, Robert McKee and Steven Johnson as reference. It also analyzes the well-?known TV shows NYPD Blue (1993 -? 2005), The Sopranos (1999 -? 2007) and Breaking Bad (2008 -? 2013) and proposes another form of narrative analysis for television series. / O objetivo desta disserta??o ? analisar s?ries de televis?o norte-?americanas desenvolvidas nos ?ltimos 30 anos, compreender suas estruturas narrativas e verificar poss?veis (des)continuidades na forma como trabalham o seu conte?do com o passar do tempo. Para tanto, em um primeiro momento, busca-?se realizar uma revis?o bibliogr?fica que defina o estado da arte de estudos correlatos que possuam a televis?o estadunidense e sua programa??o como foco de pesquisa. Em seguida, apresentam-?se procedimentos metodol?gicos que visam selecionar um objeto de pesquisa ideal e fornecer ferramentas adequadas para a investiga??o de sua natureza estrutural. Para isso, este trabalho apoia-?se em alguns autores de refer?ncia, como Arlindo Machado, Boris Tomachevski, Robert McKee e Steven Johnson;? e analisa tr?s s?ries de grande repercuss?o no meio: NYPD Blue (de 1993 a 2005), The Sopranos (de 1999 a 2007) e Breaking Bad (de 2008 a 2013), propondo uma ferramenta para interpreta??o da narrativa seriada televisiva.

Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-06-30T14:25:25Z No. of bitstreams: 1 DIS_CRISTIANE_SCHEFFER_REQUE_COMPLETO.pdf: 7431317 bytes, checksum: 7594c1fa99a067fd069012681a6a13dd (MD5) / Made available in DSpace on 2017-06-30T14:25:25Z (GMT). No. of bitstreams: 1 DIS_CRISTIANE_SCHEFFER_REQUE_COMPLETO.pdf: 7431317 bytes, checksum: 7594c1fa99a067fd069012681a6a13dd (MD5) Previous issue date: 2017-03-29 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / This dissertation studies the Brazilian audiovisual marketplace between 2012 and 2015 based on the relationship between different modes of production and distribution of domestic films. The main focus is on the production process behind the film Castanha (Davi Pretto, Rio Grande do Sul, 2014), analyzing each phase of production by comparing it to another contemporary film with different characteristics, such as the director's experience, budget size, screenplay development, and its regional location within Brazil. The references follow the guidelines of the triad method (BARONE, 2009), which defines the audiovisual field through its three main activities: production, distribution and exhibition. The analysis is constructed through the perspective of the cinematic fact (COHEN-S?AT, 1946; METZ, 1980), considering aspects related to what happened before, during and after the film and its encounter with the public. The main objective is to look at certain production aspects of Castanha in comparison to the production of the film Reaching for the moon (Bruno Barreto, Rio de Janeiro, 2013), its distribution in comparison to Rat Fever (Cl?udio Assis, Pernambuco, 2012), and its exhibition in comparison to the path taken by The second mother (Anna Muylaert, S?o Paulo, 2015), and through this analysis noting asymmetries and similarities in the production and distribution of recent domestic feature films. Based on data made available by Ancine and Filme B, it is possible to look beyond the market figures, questioning the validity of box office rankings as the only parameter for measuring a film?s success. This study considers concepts that vary from Chris Anderson?s long tail to the Latin American scenario of Canclini and Mart?n-Barbero, including studies of the Brazilian marketplace by Butcher, Gatti, Chalupe, R?gio, as well as Barone. Finally, this dissertation offers elements that contribute to the discussion around the exhibition paths taken by Brazilian films with niche qualities, both in traditional movie theaters and outside of them. / Esta disserta??o estuda o mercado audiovisual brasileiro de 2012 a 2015, a partir de rela??es estabelecidas entre diferentes formas de realiza??o e circula??o de filmes nacionais. Tomando como objeto principal o processo para realiza??o da obra Castanha (Davi Pretto, RS, 2014), a proposta ? analisar cada uma de suas fases ao lado de outro filme contempor?neo, por?m com caracter?sticas origin?rias diversas tais como experi?ncia do diretor, dimens?o do or?amento, constru??o do roteiro e localiza??o regional no Brasil. As refer?ncias seguem diretrizes a partir do m?todo da tr?ade (BARONE, 2009), que define o ambiente audiovisual atrav?s de suas principais atividades: produ??o, distribui??o e exibi??o. A constru??o da an?lise ocorre a partir da perspectiva do fato cinematogr?fico (COHEN-S?AT, 1946; METZ, 1980), observando aspectos relacionados ao que acontece antes, durante e depois do filme, de seu encontro com o p?blico. O objetivo principal ? observar elementos da produ??o de Castanha junto ? produ??o do filme Flores raras (Bruno Barreto, RJ, 2013), seu trabalho de distribui??o junto ao de Febre do rato (Cl?udio Assis, PE, 2012), e sua exibi??o alinhada ao percurso realizado por Que horas ela volta? (Anna Muylaert, SP, 2015), e desta an?lise perceber assimetrias e semelhan?as na realiza??o e circula??o de longas-metragens nacionais recentes. Com base em dados fornecidos atrav?s da Ancine e Filme B, ? poss?vel lan?ar um olhar al?m dos n?meros do mercado, questionando a validade dos rankings de bilheteria como ?nico par?metro para verificar o sucesso de um filme. O trabalho traz conceitos de autores que variam da cauda longa de Chris Anderson ? realidade latino-americana de Canclini e Mart?n-Barbero, passando pelos estudos do mercado brasileiro a partir de Butcher, Gatti, Chalupe, R?gio, al?m do pr?prio Barone. Por fim, esta disserta??o traz elementos que contribuem para a discuss?o sobre a trajet?ria dos filmes brasileiros com vi?s de nicho, tanto nas tradicionais salas de cinema como al?m destas telas.

Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-06-30T14:45:46Z No. of bitstreams: 1 DIS_DANIELA_SEIBT_COMPLETO.pdf: 2821809 bytes, checksum: 655f82937ef250d242440ffa7d549efb (MD5) / Made available in DSpace on 2017-06-30T14:45:46Z (GMT). No. of bitstreams: 1 DIS_DANIELA_SEIBT_COMPLETO.pdf: 2821809 bytes, checksum: 655f82937ef250d242440ffa7d549efb (MD5) Previous issue date: 2017-03-29 / The rescue of a memory has been one of the most amazing events of both cultural and political nature, during the last years, and has raised special interest in the study of Brazilian organizations, where the use of memories is a strategy to trigger identification, concept of belonging and humanization of the organization itself, strengthen the way corporations are perceived and valued. The current work suggests a discussion on how organizations are using institutional content and speech should take place enlarging scope and strategic use of memories. Furthermore, brings to light aspects of the emotional dimension of the company?s memory, identifying though brief analysis the intent and emotional response imbedded in the memory speech. This is a quality focus research, based on Speech Analysis methodology, that brings together the perspectives of Dominique Maingueneau and Patrick Charaudeau. The mapping of the resources presents the theoretical perspectives on memory and its different approaches (individual, collective, social, institutional); communication and organizational culture, identification, perception, and value: emotional response, and the organizational speech. Studying the so called Espa?o Mem?ria Banrisul puts in place an effort that targets the understanding of the connections between memory speech and the company?s communication practices in what regards company?s memory. It also uncovers the speech strategies used to communicate a memory and emotional response they trigger on the audience. It is expected that, by the end of this research, relevant considerations can be presented to professional on Social Communication and Public Relation. / A emerg?ncia da mem?ria ? um dos fen?menos culturais e pol?ticos mais surpreendentes dos ?ltimos anos e tem despertado interesse especial nos estudos organizacionais brasileiros, no que diz respeito ?s possibilidades de uso da mem?ria como estrat?gia de identidade, pertencimento e humaniza??o das organiza??es, fortalecendo a imagem e a reputa??o corporativa. O presente estudo prop?e uma discuss?o acerca do envolvimento dos discursos e conte?dos institucionais produzidos pelas organiza??es, ampliando a vis?o estrat?gica dos usos da mem?ria. Al?m disso, contempla aspectos da dimens?o emocional da mem?ria de empresa, identificando em breve an?lise as rela??es de intencionalidade e emotividade no discurso de mem?ria. Esta pesquisa tem abordagem qualitativa e est? ancorada metodologicamente pela An?lise do Discurso, num composto das perspectivas de Dominique Maingueneau e Patrick Charaudeau. O levantamento bibliogr?fico apresenta as perspectivas te?ricas sobre mem?ria e suas diferentes abordagens (individual, coletiva, social e institucional); comunica??o e cultura organizacional, identidade, imagem e reputa??o; emo??es; e o discurso organizacional. Atrav?s do estudo do Espa?o Mem?ria Banrisul busca-se compreender as rela??es entre o discurso de mem?ria e as pr?ticas de comunica??o de mem?ria das empresas, analisar as estrat?gias discursivas utilizadas na comunica??o de mem?ria e identificar que emo??es elas provocam no p?blico. Pretende-se, ao final desta pesquisa, que se possa apresentar considera??es relevantes ao campo de atua??o dos profissionais de Comunica??o Social e Rela??es P?blicas.

Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-06-30T14:47:44Z No. of bitstreams: 1 DIS_RENATA_PINHEIRO_SOUTO_COMPLETO.pdf: 10131660 bytes, checksum: bcf51641c8be168cdebd34941d50190e (MD5) / Made available in DSpace on 2017-06-30T14:47:44Z (GMT). No. of bitstreams: 1 DIS_RENATA_PINHEIRO_SOUTO_COMPLETO.pdf: 10131660 bytes, checksum: bcf51641c8be168cdebd34941d50190e (MD5) Previous issue date: 2017-03-28 / The objective of this study is to map and identify the changes that occurred in the market dynamics of Porto Alegre, starting with the implementation of a new regulatory framework for pay-TV, which is Law 12.845, sanctioned in 2011, seeking to provide data for an introductory study and Descriptive of the current situation of the local audiovisual and its relations with the pay-TV market. To this end, the proposed analysis model includes independent production and pay-TV taking into account the production, distribution, exhibition, institution and market aspects of the national and regional audiovisual sector. The presentation of the national dimension of the Brazilian audiovisual was understood as necessary by this research, since it is understood that the effects occurring at the national level will be a reflection of the unfoldings occurring in the local market. In order to carry out this mapping the basis of this study was based on documental, bibliographic research and exploratory interviews with local agents. For the documentary research technique, data were used by the National Film Agency and by publications of other entities of the Sector such as Anatel, ABTA, ABPITV, SIAV and Fundacine. The bibliographies used were based on the studies of Octavio Getino, Jo?o Guilherme Barone, Luiz Gonzaga de Assis De Luca, Andr? Gatti, Pedro Butcher, Tuio Becker, Val?rio Cruz Brittos, Cesar Bola?o, Nelson Hoineff and other authors who dealt with similar questions. Finally, the interviews were used with the local market agents, essencial material to understand the most varied views and opinions on the same subject: the developments of the SeAC law in the audiovisual market of Porto Alegre. / O objetivo deste estudo ? mapear e identificar as mudan?as ocorridas nas din?micas do mercado de Porto Alegre, a partir da implementa??o de um novo marco regulat?rio para a televis?o por assinatura que ? a Lei n? 12.845, sancionada em 2011, buscando fornecer dados para um estudo introdut?rio e descritivo da situa??o atual do audiovisual local e suas rela??es com o mercado de televis?o por assinatura. Para tanto, o modelo de an?lise proposto contempla a produ??o independente e a televis?o por assinatura, levando em considera??o os aspectos de produ??o, distribui??o, exibi??o, institui??o e mercado do setor audiovisual nacional e regional. A apresenta??o da dimens?o nacional do audiovisual brasileiro foi entendida como necess?ria por esta pesquisa, uma vez que se compreende que os efeitos ocorridos em ?mbito nacional ser?o reflexos dos desdobramentos ocorridos no mercado local. Para a realiza??o deste mapeamento, a base deste estudo apoiou-se em pesquisa documental, bibliogr?fica e em entrevistas explorat?rias com os agentes locais. Para a t?cnica de pesquisa documental, foram utilizados dados fornecidos pela Ag?ncia Nacional do Cinema (ANCINE) e por publica??es de outras entidades do setor como Anatel, ABTA, ABPITV, SIAV e Fundacine. J? as bibliografias utilizadas basearam-se nos estudos de Octavio Getino, Jo?o Guilherme Barone, Luiz Gonzaga de Assis De Luca, Andr? Gatti, Pedro Butcher, Tuio Becker, Val?rio Cruz Brittos, Cesar Bola?o, Nelson Hoineff e outros autores que trataram de quest?es semelhantes. Por fim, as entrevistas utilizadas na pesquisa foram realizadas com os agentes do mercado local, material essencial para apreender as mais variadas vis?es e opini?es sobre o mesmo assunto: os desdobramentos da lei de SeAC no mercado audiovisual de Porto Alegre.

Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-06-30T17:43:49Z No. of bitstreams: 1 DIS_BRUNA_ATTI_PROVENZANO_COMPLETO.pdf: 9774141 bytes, checksum: 7138c5fc0f3c806ef1bf1c89f6e1ae18 (MD5) / Made available in DSpace on 2017-06-30T17:43:49Z (GMT). No. of bitstreams: 1 DIS_BRUNA_ATTI_PROVENZANO_COMPLETO.pdf: 9774141 bytes, checksum: 7138c5fc0f3c806ef1bf1c89f6e1ae18 (MD5) Previous issue date: 2017-04-10 / In this study, our gaze turns to the relationship between the media and the death of football players. Our focus is on the journalistic coverage of the Fernand?o death. We delimit, as the essence of our analysis, articles published by Correio do Povo e Zero Hora. We limit our corpus with five piece of news from each journal. They are the first productions of informative sort produced on the idol death and published in the printed version of the newspapers. Our objective is to study the production of meaning in the coverage of the death of a sports idol as Fernand?o. We are also motivated by the search for an understanding of the way the piece of news collaborate in the construction of the athlete myth.We will proceed using the analysis method as the Paradigm of Complexity from Edgar Morin (2011), which bets not on the linearity of the way, but on the constant dialogue between different knowledge. We define the analysis technique of our corpus the Semiology from Roland Barthes (1996). By unveiling the speeches - verbal and nonverbal - we seek to find what is obtuse in the productions about the Fernand?o death. By unveiling the speeches - verbal and nonverbal - we seek to find what is obtuse in the productions about the Fernand?o death. Our analyzes will be guided by six categories a priori that we understand as pertinent for the accomplishment of this study. Our starting point is based on: Photography, with the subcategories studium and punctum; Fait divers; myth; imaginary; Stereotype and socioleto. All are based on Barthes? reflections.The study revealed similarities in the discourse produced by the two journals about the death of Fernand?o. From verbal and non-verbal elements, the material tries to clear the player?s trajectory, highlighting, above all, the moments of victory and joy, suppressing the contradictions. / Neste estudo, nosso olhar se volta para a rela??o entre a m?dia e a morte de jogadores de futebol. Nosso foco est? na cobertura jornal?stica realizada acerca da morte de Fernand?o. Delimitamos, como ess?ncia de nossa an?lise, mat?rias publicadas pelos jornais Correio do Povo e Zero Hora. Limitamos nosso corpus a cinco publica??es de cada um dos peri?dicos. S?o as primeiras produ??es de g?nero informativo produzidas sobre o falecimento do ?dolo colorado e publicadas nas vers?es impressas dos jornais. Nosso objetivo ? estudar a produ??o de sentido na cobertura da morte de um ?dolo esportivo como Fernand?o. Tamb?m nos motiva a busca pela compreens?o da forma como as mat?rias observadas colaboram na constru??o do mito do atleta. Como m?todo, nos valemos do Paradigma da Complexidade proposto por Edgar Morin (2011), que aposta n?o na linearidade do caminho, mas no di?logo constante de saberes. Definimos como t?cnica de an?lise de nosso corpus a semiologia de Roland Barthes (1996). Ao desvelar os discursos - verbais e n?o verbais - buscamos encontrar o que est? obtuso nas produ??es sobre a morte de Fernand?o. Nossas an?lises ser?o orientadas por seis categorias a priori que entendemos como pertinente para a realiza??o deste estudo. Nosso ponto de partida est? alicer?ado em: fotografia, com as subcategorias studium e punctum; fait divers; mito; imagin?rio; estere?tipo e socioleto. Todas s?o baseadas nas reflex?es de Barthes. O estudo revelou semelhan?as no discurso produzido pelos dois peri?dicos acerca da morte de Fernand?o. A partir de elementos verbais e n?o verbais, as mat?rias tratam de inocentar a trajet?ria do jogador, destacando, sobretudo, os momentos de vit?ria e alegria, suprimindo as contradi??es.

Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-06-30T17:55:06Z No. of bitstreams: 1 TES_CAMILA_GARCIA_KIELING_COMPLETO.pdf: 2798917 bytes, checksum: 9bb0d9ac61c8fb787fe5c6f6e4d11443 (MD5) / Made available in DSpace on 2017-06-30T17:55:06Z (GMT). No. of bitstreams: 1 TES_CAMILA_GARCIA_KIELING_COMPLETO.pdf: 2798917 bytes, checksum: 9bb0d9ac61c8fb787fe5c6f6e4d11443 (MD5) Previous issue date: 2017-03-30 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / This thesis presents an analysis of newspapers narratives representing Brazilian and Portuguese hegemonic presses in two moments of institutional breakdowns: the civil-military coup of 1964 in Brazil and the revolution of April 25, 1974 in Portugal. In the first case, the result was the overthrow of President Jo?o Goulart and the beginning of a military dictatorship that lasted 21 years; in the second, the fall of an autocratic regime that existed for 48 years and the beginning of a revolutionary process that consolidated the country democracy. The research corpus is O Estado de S. Paulo and Jornal do Brasil in Brazil and Di?rio de Not?cias and Rep?blica in Portugal. In our approach institutional breakdowns are events that give access ? through media narratives ? to historical consciousness for they express particular modes of grasping changes regarding the mass media centrality in the modern conception of an event, according to Nora (1979). Through the narratives of the lived and the imaginary (SILVA, 2006; 2010) we seek to unveil the object of our research through theoretical-methodological covering. Therefore we reflected upon the event category, having Nora (1979) and Sodr? (2009) as the major references. With the comparative method of Detienne (2004), our analysis approach was oriented by the Critical Narrative Analysis focused on journalism, as proposed by Motta (2013) Understanding the journalistic narrative as a product of the technology of the imaginary (SILVA, 2006) through which facts are challenged through its spectacularisation, our analysis has been conducted by comparable categories that enabled us to acquire an understanding of the imaginary dimension of the journalistic narratives used to report those episodes of institutional rupture, namely: the composition of intrigue, the characters, the media repercussions, the lexicon and the expressions of time. / Nossa tese apresenta uma an?lise das narrativas de jornais representativos das imprensas hegem?nicas brasileira e portuguesa em dois momentos de ruptura institucional: o Golpe Civil-Militar de 1964 no Brasil e a Revolu??o de 25 de Abril de 1974 em Portugal. No primeiro caso, ocorre a derrubada do presidente Jo?o Goulart e o in?cio de uma ditadura militar que durou 21 anos. No segundo, a queda de um regime autocr?tico que j? se prolongava por 48 anos e o come?o de um processo revolucion?rio que consolidou a democracia naquele pa?s. Constituem o nosso corpus de pesquisa, no Brasil, O Estado de S. Paulo e Jornal do Brasil e, em Portugal, Di?rio de Not?cias e Rep?blica. Em nossa abordagem, as rupturas institucionais s?o eventos que d?o acesso ? atrav?s das narrativas midi?ticas ? ? consci?ncia hist?rica, porque expressam modos particulares de apreens?o da mudan?a, tendo em vista a centralidade dos meios de comunica??o na concep??o contempor?nea de acontecimento, conforme observado por Nora (1979). Atrav?s do percurso das narrativas do vivido e do imagin?rio (SILVA, 2006; 2010) buscamos o desvelamento de nosso objeto de pesquisa atrav?s do recobrimento te?rico-metodol?gico. Para tanto, realizamos uma reflex?o acerca da categoria acontecimento, tendo como refer?ncias principais Nora (1979) e Sodr? (2009). Com o m?todo comparativo de Detienne (2004), nossa t?cnica de an?lise foi direcionada pela An?lise Cr?tica da Narrativa voltada ao jornalismo, tal como proposta por Motta (2013). Compreendendo a narrativa jornal?stica como produto de uma tecnologia do imagin?rio (SILVA, 2006) que interpela os fatos por meio de sua espetaculariza??o, nossa an?lise ? conduzida por categorias compar?veis, as quais nos permitiram compreender a dimens?o imagin?ria das narrativas jornal?sticas analisadas sobre os referidos epis?dios de ruptura institucional, a saber: a composi??o da intriga, as personagens, as repercuss?es midi?ticas, o l?xico e as express?es do tempo.

Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-06-30T18:37:59Z No. of bitstreams: 1 DIS_ANDRESSA_FANTONI_COMPLETO.pdf: 2590228 bytes, checksum: 46b33e4127b2fbee5a386b14743ff065 (MD5) / Made available in DSpace on 2017-06-30T18:37:59Z (GMT). No. of bitstreams: 1 DIS_ANDRESSA_FANTONI_COMPLETO.pdf: 2590228 bytes, checksum: 46b33e4127b2fbee5a386b14743ff065 (MD5) Previous issue date: 2017-03-30 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / This work aims to understand how teenagers of Porto Alegre/RS represent themselves on Instagram and how the features of the social network ? that is, the instantaneity in capturing and sharing images and the aesthetic orientation of the application ? influence on the communication of these subjects. In order to contextualize the research, it starts from the presentation of a theoretical contribution on youth, youth cyberculture practices and selfpresentation. Next, it discusses the mobile internet and mobile access devices, as well as the concept of mobile social networks. The qualitative method is used to collect data about young Instagram users, the semi-structured interview being the main one among the techniques employed. Data found on field show that adolescents elaborate images of themselves with some caution, and the instantaneous condition of Instagram is neglected by these young people. / Este trabalho objetiva compreender de que forma os adolescentes de Porto Alegre/RS representam a si mesmos no Instagram e como as propriedades da rede social ? isto ?, a instantaneidade na captura e compartilhamento de imagens e a orienta??o est?tica do aplicativo ? atuam sobre a comunica??o desses sujeitos. Para contextualizar a pesquisa, partese da apresenta??o de um aporte te?rico sobre juventude, pr?ticas ciberculturais juvenis e autorrepresenta??o. Em seguida, ? discutida a mobilidade da internet e dos dispositivos de acesso, bem como o conceito de redes sociais m?veis. O m?todo qualitativo ? adotado para coletar dados sobre jovens usu?rios do Instagram, sendo a entrevista semiestruturada a principal entre as t?cnicas empregadas. Os dados encontrados em campo mostram que os adolescentes elaboram, com algum cuidado, imagens de si mesmos, e o car?ter instant?neo do Instagram ? negligenciado por esses jovens.