This thesis deals with metaphors in the conception of George Lakoff and Mark Johnson. Metaphor is one of the fundamental principles anchored in our conceptual system and in our relationship to the world. Metaphors reveal how the world is saved in our language. This thesis illustrates a method of forming metaphors on the example of advertisements. It closely focuses on the cultural differences.

In this era of increasingly rapid availability of resources of all kinds, a widespread need to characterize, filtrate, use, and evaluate what could be necessary and useful becomes a crucially vital everyday task. Neither research in the field of artificial intelligence (AI) nor in cognitive science (CogSci) is an exception (let alone within a crossing of both paths). A promised goal of AI was to primarily focus on the study and design of intelligent artifacts that show aspects of human-like general intelligence (GI). That is, facets of intelligence similar to those exhibited by human beings in solving problems related to cognition. However, the focus in achieving AI’s original goal is scattered over time. The initial ambitions in the 1960s and 1970s had grown by the 1980s into an "industry", where not only researchers and engineers but also entire companies developed the AI technologies in building specialized hardware. But the result is that technology afforded us with many, many devices that allegedly work like humans, though they can only be considered as life facilitators (if they even do). This is mainly due to, I propose, basic changes on viewing what true essences of intelligence should have been considered within scientific research when modeling systems with GI capacities. A modern scientific approach to achieving AI by simulating cognition is mainly based on representations and implementations of higher cognition in artificial systems. Luckily, such systems are essentially designed with the intention to be acquired with a "human like" level of GI, so that their functionalities are supported by results (and solution methodologies) from many cognitive scientific disciplines. In classical AI, only a few number of attempts have tried to integrate forms of higher cognitive abilities in a uniform framework that model, in particular, cross-domain reasoning abilities, and solve baffling cognition problems —the kind of problems that a cognitive being (endowed with traits of GI) could only solve. Unlike classical AI, the intersection between the recent research disciplines: artificial general intelligence (AGI) and CogSci, is promising in this regard. The new direction is mostly concerned with studying, modeling, and computing AI capabilities that simulate facets of GI and functioning of higher cognitive mechanisms. Whence, the focus in this thesis is on examining general problem solving capabilities of cognitive beings that are both: "human-comparable" and "cognitively inspired", in order to contribute to answering two substantial research questions. The first seeks to find whether it is still necessary to model higher cognitive abilities in models of AGI, and the second asks about the possibility to utilize cognitive mechanisms to enable cognitive agents demonstrate clear signs of human-like (general) intelligence. Solutions to cross-domain reasoning problems (that characterize human-like thinking) need to be modeled in a way that reflects essences of cognition and GI of the reasoner. This could actually be achieved (among other things) through utilizing cross-domain, higher cognitive mechanisms. Examples of such cognitive mechanisms include analogy-making and concept blending (CB), which are exceptional as active areas of recent research in cognitive science, though not enough attention has been given to the rewards and benefits one gets when they interact. A basic claim of the thesis is that several aspects of human-comparable level of GI are based on forms of (cross-domain) representations and (creative) productions of conceptions. The thesis shows that computing these aspects within AGI-based systems is indispensable for their modeling. In addition, the aspects can be modeled by employing certain cognitive mechanisms. The specific examples of mechanisms most relevant to the current text are computation of generalizations (i.e. abstractions) using analogy-making (i.e. transferring a conceptualization from one domain into another domain) and CB (i.e. merging parts of conceptualizations of two domains into a new domain). Several ideas are presented and discussed in the thesis to support this claim, by showing how the utilization of these mechanisms can be modeled within a logic-based framework. The framework to be used is Heuristic-Driven Theory Projection (HDTP), which can model solutions to a concrete set of cognition problems (including creativity, rationality, noun-noun combinations, and the analysis of counterfactual conditionals). The resulting contributions may be considered as a necessary, although not by any means a sufficient, step to achieve intelligence on a human-comparable scale in AGI-based systems. The thesis thus fills an important gap in models of AGI, because computing intelligence on a human-comparable scale (which is, indeed, an ultimate goal of AGI) needs to consider the modeling of solutions to, in particular, the aforementioned problems.

No description available.

本研究欲瞭解在資訊時代裡、超媒體的形式特性所中介出來的媒介經驗，即網站介面上的符號展演可能對使用者傳遞出怎樣的訊息？網站介面上的符號編排方式及超文本的結構內容會如何型塑出不同於其他媒介的使用經驗？由於隱喻運用於圖形使用者介面上已有二十多年歷史，且在傳播學門裡有著豐富的討論，因此本研究以介面上的隱喻運用作為探究超媒體經驗特性的問路石。 在回顧人機互動領域及傳播學門裡對隱喻的討論後，本研究以Fauconnier & Turner所提出的概念合成理論（conceptual blending theory）為理論工具，並選取數個網站介面的設計進行探究。透過個案分析發現，隱喻在網站介面的應用上，會透過介面媒材、超文本結構及互動功能設計綜合展現出來，而在作用層面上，介面隱喻為建構使用者瀏覽經驗的認知中介物，將真實世界概念與系統功能相互融合、構作出一組相對容易吸收與學習的經驗知識，在這之中並可能彰顯與網站定位相關的特定訊息。 本研究以為，概念合成理論能幫助我們解釋網際網路中的瀏覽經驗，是如何從媒介的物質基礎與人類的肢體與幻想中誘發出來。由介面隱喻所勾勒出的情境會激化了心智空間內豐富而複雜的互動過程，再加上電腦即時的互動性，使得使用者對該網站的概念結構與肢體動作皆會融合在一個整合的行動空間內。另外，在網站設計策略裡常見的場所隱喻及空間隱喻則是立基於「網站即空間」的概念隱喻裡，網路的空間性藉由隱喻語彙的描述、隱喻設計的增生而不斷地建構、累積、再建構，最後成為網路文化的一部份。

Mémoire numérisé par la Division de la gestion de documents et des archives de l'Université de Montréal.

This study explores the use of war metaphors, more specifically metaphors centred on the verb, in modern French newspaper prose from three principal angles.  The first part of the analysis shows that the verbs of war used are metaphorical rather than concrete. However, the vast majority of the metaphors stem from only five verbs, namely attaquer, affronter, combattre, défendre and lutter.  The second part of the analysis focuses on these five verbs and their metaphorical uses. It is shown that it is the semantic role of patient that separates a metaphorical use from a concrete use. A classification of the patients according to semantic fields reveals that each of the five verbs shows a distinct preference for a certain type of patient and the verbs also differ in whether their patients have negative or positive connotations. This creates an image of five verbs, each of which is conventionalised in a certain linguistic context.  The final chapter of the analysis investigates war metaphors from a textual perspective, analysing their usage according to three parameters: position, function and target domains. The position that is the most susceptible to war metaphors is the initial position. The textual functions of metaphors are divided into one semantic and three pragmatic functions. The semantic function structures the theme of an article in terms of war, construing an antagonism by means of elaborating or extending a conventional metaphor. The pragmatic functions considered are argumentative, descriptive and expressive. In the articles studied, war metaphors have mostly a descriptive or argumentative function. Finally, the target domains and their interconnections with the source domain WAR are considered, showing that the war metaphors are linked to power or the lack thereof. The metaphor often describes the person in power, but the case can be reversed with the metaphor describing the powerless resisting or fighting the person in power.

Mémoire numérisé par la Division de la gestion de documents et des archives de l'Université de Montréal

Nesta dissertação, analisam-se alguns ditos populares retomados em músicas do cancioneiro popular, com base na teoria da metáfora conceptual (Lakoff e Jonhson, 1980; Kövecses, 2002), e na teoria da integração conceptual (Fauconnier e Turner, 2002). Busca se investigar se a projeção metafórica presente no dito empregado em situações cotidianas se sustenta, quando o mesmo é retomado em uma letra de música. Este estudo encontra sua justificativa em uma das assunções basilares da linguística cognitiva de que as metáforas conceptuais estão presentes tanto nas conversas cotidianas quanto nas manifestações literárias e artísticas. Pretende se, assim, observar a multidirecionalidade dos processos de significação desse tipo de construção linguística, a fim de postular seu poder projetivo e metafórico na mente dos falantes. Dentro do repertório de construções proverbiais em português, é perceptível a construção proverbial condicional com a configuração sintático semântica [x P Q], entre as quais foi escolhida como objeto de estudo a configuração [Quem P Q]. A escolha das músicas foi aleatória, já que não se buscou um gênero ou estilo específico, mas canções que possuíssem ditos populares em suas letras. Na análise, de cunho interpretativo, procedeu-se a identificação do papel da metáfora conceptual presente no dito empregado em situações cotidianas e nas 10 músicas selecionadas para este estudo. Em seguida, postularam-se redes de integração conceptual subjacente ao sentido dos ditos nas interações em geral e nas músicas, de modo a explicar que as diferenças de sentido observadas ou não nos ditos transpostos para letras de músicas estão relacionadas ao tipo de rede de integração conceptual ativado durante o processo de mesclagem. As redes de integração postuladas para explicar a construção de sentido dos ditos e destes nas músicas analisadas, revelam compressões das relações de CAUSA EFEITO, MUDANÇA, IDENTIDADE, ANALOGIA DESANALOGIA e TEMPO, devido, sobretudo, ao papel que os ditos desempenham ao ilustrar cenas da vida das pessoas. Entre as metáforas que estruturam os ditos, nas interações e nas músicas, encontram-se A VIDA É UMA VIAGEM / A VIDA É UM TRAJETO QUE DEVE SER PERCORRIDO COM CAUTELA / VIDA É UM JOGO DE AZAR; TEMPO É LOCAL PARA ONDE ALGO SE DESLOCA; DIFICULDADES SÃO IMPEDIMENTOS (IN) TRANSPONÍVEIS; RELIGIÃO É UMA TRANSAÇÃO COMERCIAL; MORAL É UM OBJETO PRECIOSO (MAS FRÁGIL COMO O VIDRO); EXAGEROS SÃO GOLPES INCERTOS. Espera-se que a hipótese aventada com este estudo motive outras pesquisas sob o escopo teórico da Linguística Cognitiva; em especial, as teorias da metáfora e da mesclagem conceptual, as quais revelaram um potencial descritivo promissor para análise de fenômenos semântico-pragmáticos da língua portuguesa, como os ditos populares, construções situadas no topo da escala de idiomaticidade / In this dissertation, some popular sayings found in folk songs, based on conceptual metaphor theory (Lakoff and Johnson, 1980; Kövecses, 2002), and conceptual integration theory (Fauconnier and Turner, 2002) are analyzed. We investigate if this metaphorical projection in those popular saying is sustained in everyday situations, when it is taken up in a lyric. This study finds its justification in one of the basic assumptions of cognitive linguistics that conceptual metaphors are present both in everyday conversations and in the literary and artistic manifestations. The aim is to observe the processes of significance of this type of linguistic construction in order to posit its power projective and metaphorical in the speakers minds. Within the repertoire of proverbial constructions in portuguese, it is noted the proverbial conditional construction with this syntax semantics configuration [x PQ], among these, it was chosen as the object of this study the setting [About PQ]. The choice of songs was random, since no attempt was made to a specific genre or style, but songs that possess popular sayings in his lyrics. In this analysis, interpretive nature, we proceeded to identify the role of conceptual metaphor in that this employee in everyday situations and in the 10 songs selected for this study. Then, it was postulated conceptual integration networks underlying the effect of said interactions in general and in music, in order to explain the observed differences in meaning or not the sayings translated into lyrics. Those songs are related to the type of conceptual integration of network activated during the merge process. The network integration postulated to explain the construction of meaning of these sayings and the songs are analyzed and it shows the compression of the relations of CAUSE AND EFFECT, CHANGE, IDENTIDY, ANALOGY AND DISANALOGY, TIME, due mainly to the role that those plays illustrate scenes of people's lives. Among the metaphors that structure those popular sayings in the interactions and in the songs are: LIFE IS A JOURNEY / LIFE IS A PATH TO BE TRAVELED WITH CAUTION / LIFE IS A GAMBLING GAME, TIME IS A PLACE WHERE SOMETHING MOVES; DIFFICULTIES ARE BARS (IN) TRANSPOSABLE; RELIGION IS A COMMERCIAL TRANSACTION, MORAL IS A PRECIOUS OBJECT (BUT FRAGILE AS GLASS). It is expected that the hypothesis of this study will motivate further research on the theoretical scope of Cognitive Linguistics, in particular, theories of metaphor and conceptual blending, which revealed a potential promise for descriptive analysis of semantic-pragmatic phenomena of Portuguese as the sayings popular construction on the top idiomatic scale

Nesta dissertação, analisam-se alguns ditos populares retomados em músicas do cancioneiro popular, com base na teoria da metáfora conceptual (Lakoff e Jonhson, 1980; Kövecses, 2002), e na teoria da integração conceptual (Fauconnier e Turner, 2002). Busca se investigar se a projeção metafórica presente no dito empregado em situações cotidianas se sustenta, quando o mesmo é retomado em uma letra de música. Este estudo encontra sua justificativa em uma das assunções basilares da linguística cognitiva de que as metáforas conceptuais estão presentes tanto nas conversas cotidianas quanto nas manifestações literárias e artísticas. Pretende se, assim, observar a multidirecionalidade dos processos de significação desse tipo de construção linguística, a fim de postular seu poder projetivo e metafórico na mente dos falantes. Dentro do repertório de construções proverbiais em português, é perceptível a construção proverbial condicional com a configuração sintático semântica [x P Q], entre as quais foi escolhida como objeto de estudo a configuração [Quem P Q]. A escolha das músicas foi aleatória, já que não se buscou um gênero ou estilo específico, mas canções que possuíssem ditos populares em suas letras. Na análise, de cunho interpretativo, procedeu-se a identificação do papel da metáfora conceptual presente no dito empregado em situações cotidianas e nas 10 músicas selecionadas para este estudo. Em seguida, postularam-se redes de integração conceptual subjacente ao sentido dos ditos nas interações em geral e nas músicas, de modo a explicar que as diferenças de sentido observadas ou não nos ditos transpostos para letras de músicas estão relacionadas ao tipo de rede de integração conceptual ativado durante o processo de mesclagem. As redes de integração postuladas para explicar a construção de sentido dos ditos e destes nas músicas analisadas, revelam compressões das relações de CAUSA EFEITO, MUDANÇA, IDENTIDADE, ANALOGIA DESANALOGIA e TEMPO, devido, sobretudo, ao papel que os ditos desempenham ao ilustrar cenas da vida das pessoas. Entre as metáforas que estruturam os ditos, nas interações e nas músicas, encontram-se A VIDA É UMA VIAGEM / A VIDA É UM TRAJETO QUE DEVE SER PERCORRIDO COM CAUTELA / VIDA É UM JOGO DE AZAR; TEMPO É LOCAL PARA ONDE ALGO SE DESLOCA; DIFICULDADES SÃO IMPEDIMENTOS (IN) TRANSPONÍVEIS; RELIGIÃO É UMA TRANSAÇÃO COMERCIAL; MORAL É UM OBJETO PRECIOSO (MAS FRÁGIL COMO O VIDRO); EXAGEROS SÃO GOLPES INCERTOS. Espera-se que a hipótese aventada com este estudo motive outras pesquisas sob o escopo teórico da Linguística Cognitiva; em especial, as teorias da metáfora e da mesclagem conceptual, as quais revelaram um potencial descritivo promissor para análise de fenômenos semântico-pragmáticos da língua portuguesa, como os ditos populares, construções situadas no topo da escala de idiomaticidade / In this dissertation, some popular sayings found in folk songs, based on conceptual metaphor theory (Lakoff and Johnson, 1980; Kövecses, 2002), and conceptual integration theory (Fauconnier and Turner, 2002) are analyzed. We investigate if this metaphorical projection in those popular saying is sustained in everyday situations, when it is taken up in a lyric. This study finds its justification in one of the basic assumptions of cognitive linguistics that conceptual metaphors are present both in everyday conversations and in the literary and artistic manifestations. The aim is to observe the processes of significance of this type of linguistic construction in order to posit its power projective and metaphorical in the speakers minds. Within the repertoire of proverbial constructions in portuguese, it is noted the proverbial conditional construction with this syntax semantics configuration [x PQ], among these, it was chosen as the object of this study the setting [About PQ]. The choice of songs was random, since no attempt was made to a specific genre or style, but songs that possess popular sayings in his lyrics. In this analysis, interpretive nature, we proceeded to identify the role of conceptual metaphor in that this employee in everyday situations and in the 10 songs selected for this study. Then, it was postulated conceptual integration networks underlying the effect of said interactions in general and in music, in order to explain the observed differences in meaning or not the sayings translated into lyrics. Those songs are related to the type of conceptual integration of network activated during the merge process. The network integration postulated to explain the construction of meaning of these sayings and the songs are analyzed and it shows the compression of the relations of CAUSE AND EFFECT, CHANGE, IDENTIDY, ANALOGY AND DISANALOGY, TIME, due mainly to the role that those plays illustrate scenes of people's lives. Among the metaphors that structure those popular sayings in the interactions and in the songs are: LIFE IS A JOURNEY / LIFE IS A PATH TO BE TRAVELED WITH CAUTION / LIFE IS A GAMBLING GAME, TIME IS A PLACE WHERE SOMETHING MOVES; DIFFICULTIES ARE BARS (IN) TRANSPOSABLE; RELIGION IS A COMMERCIAL TRANSACTION, MORAL IS A PRECIOUS OBJECT (BUT FRAGILE AS GLASS). It is expected that the hypothesis of this study will motivate further research on the theoretical scope of Cognitive Linguistics, in particular, theories of metaphor and conceptual blending, which revealed a potential promise for descriptive analysis of semantic-pragmatic phenomena of Portuguese as the sayings popular construction on the top idiomatic scale

Com vistas à conceptualização do conceito de BANDIDO em 32 expressões com a estrutura bandido de x, descrevemos, nesta dissertação, os modelos cognitivos idealizados subjacentes à construção de sentido de tais expressões, postulando-lhes um caráter de modelo cognitivo complexo, nos termos de Lakoff (1987), produtivo na língua. Constituem ainda o arcabouço teórico deste estudo a Teoria da Mesclagem Conceptual (FAUCONNIER e TURNER, 2002) e a Teoria da Metáfora Conceptual (LAKOFF e JOHNSON, 1980). A análise das construções bandido de x foi realizada a partir de 137 comentários retirados da internet e definições elaboradas por 15 alunos do ensino fundamental; 18 do ensino médio e 20 alunos do ensino superior. Os alunos que colaboraram com a pesquisa definiram 24 expressões bandido de x. A pesquisa obedeceu ao procedimento qualitativo de análise dos dados, no qual observamos as diferentes interpretações dadas para as expressões, fundamentando-as a partir dos processos cognitivos envolvidos no sentido das mesmas. Assim com base na análise dos comentários de internautas e nas definições de alunos, propomos quatro processos de conceptualização para as expressões bandido de x: (a) conceptualização com base em modelos cognitivos proposicionais, em que x é um locativo interpretado como lugar de origem ou de atuação do bandido bandido de morro, bandido de rua, bandido de cadeia ; (b) conceptualização com base em modelos esquemático-imagéticos, em que observamos a atribuição de uma espécie de escala ao sentido atribuído à construção, culminando em diferentes status para a categoria BANDIDO DE X, subjacente a expressões bandido de primeira/segunda/quinta categoria/linha; (c) conceptualização de BANDIDO DE X com base em modelos metonímicos, em que x é uma peça do vestuário/calçado/acessório, de modo a interpretar o BANDIDO como pertencendo a uma categoria que costuma utilizar determinada peça de roupa, acessório ou calçado bandido de colarinho branco, bandidos de farda, bandido de chinelo ; (d) conceptualização de BANDIDO DE X com base em modelos metafóricos, em que x é um conceito abstrato que pode ser entendido como um objeto possuído pelo bandido, de forma a caracterizá-lo pela maneira de agir ou expertise bandido de conceito, bandido de atitude, bandido de fé. Acreditamos, assim, na possibilidade de descrição de padrões que regem a conceptualização de BANDIDO DE X, cujos sentidos alcançados por meio de modificadores revelam a produtividade e complexidade do modelo cognitivo BANDIDO / The theme of this study is the concept of bandit. We intend to investigate, analyze and describe the idealized cognitive models of 32 expressions resulted from the construction bandit of x .We organized a corpus composed of 137 comments taken from the internet that contain bandit of x expressions. We provide a description of the Idealized Cognitive Models. It counts on the contributions of Conceptual Metaphor Theory (LAKOFF and JONHSON, 1980), Conceptual Blending Theory (FAUCONNIER and TURNER, 2002) and Idealized Cognitive Models Theory (LAKOFF, 1987). The another part of the corpus was made by analyzing responses of 15 elementary school students, 18 middle school students and 20 college students which students set 24 expressions bandit x. The research followed a qualitative procedure of data analysis which we see the different interpretations given to the terms on the basis of various cognitive processes Thus, based on analysis of comments from netizens and definitions of students, we propose four processes of conceptualization to outlaw expressions of x: (a) conceptualization based on propositional cognitive models, where x is interpreted as a rental place of origin or acting bandit - bandit hill, street thug, thug in jail - (b) conceptualization based on the schematic, pictorial models, we observe the allocation of a kind of scale to the meaning attributed to construction, culminating in different status for category villain of x, the underlying expressions bandit first / second / fifth category / line, (c) conceptualization of x-based metonymic models, where x is a piece of clothing / footwear / accessories, so to interpret the bandit as belonging to a category that tends to use certain piece of clothing, accessory or footwear - white collar crook, uniformed bandits, bandit slipper - (d) conceptualization of BANDIT of x, based on metaphorical models in x is an abstract concept that can be understood as an object owned by the BANDIT in order to characterize it by way of acting or expertise - bandit concept, attitude bandit, bandit of faith. We believe, therefore, the possibility of description of standards governing the conceptualization of BANDIT of x, whose senses achieved through modifiers reveal productivity and complexity of the cognitive model BANDIT