The topic of the thesis is the issue of the status of songwriter Jaromír Nohavica and his work in the period of normalization. The contemporary circumstances and the context of the origin of his songs are hidden for the majority of people (especially for the younger generation). The basic question of the thesis is how far is the period of normalization in relation to the political system reflected in the songwriter's personal life and lyrics of his songs. The work is methodologically based on quantitative and qualitative content analysis and analysis of the period of normalization. The quantitative and qualitative content analysis is very unusual for political scinece.

The main objective of this study is to identify, if the advetisement in magazine focused on economy and business is really oriented to B2B group, which branch is the most advetised to others, if the advetising in this magazine is effective and is speaking to target group to. The secondary objective is the research, which characters in advetisement are givet to women in magazine focused on economy and business. The research is quantitative analysis of data which are from advretising and monitoring foundout.

This thesis deals with research of the marketing importance of women's body image. The research methods including quantitative research performed by assisted interviewing and content analysis of printed advertisements in five magazines targeted on female population were used. The aims of the interviewing are to determine the current physical condition of Czech women and their views on the display "ideal" of feminine beauty in advertising. The content analysis finds out "ideal" state of physical beauty presented to the society. Based on these two methods the differences between the current and "ideal" state was found and final recommendation regarding the suitability of using beautiful women displayed for advertising purposes, the creation of advertisement using beautiful women images, the appropriate media mix and the correct timing were further specified. The research information was completed by data from MML-TGI.

The aim of this thesis is to analyse key cultural factors determining the impact of male body perception on consumer's behavior, evaluate their significance and reflect them in appropriate marketing recommendations. The thesis is divided into four major parts. The theoretical part provides the key information concerning the subject and constitutes the basis for the analytical part. Chapter Body Image Segmentation Potential demonstrates the possibility of using body image for the male market in the Czech Republic. The Questionnaire Survey shows male attitudes to the subject of body image. The Content Analysis examines the male depiction in Czech and Slovak TV commercials. The chapters are supplemented with secondary MML-TGI data. The conclusion of the thesis, as well as the partial conclusions, shows the analyses evaluation and marketing recommendations.

The aim of my Diploma thesis is find out consumers' knowledge of symbols and their images of them and consequently affect the interpretation of trends in relation to the involvement of the symbol in print advertisement. I will use the research in the form of questionnaire and content analysis. The thesis is divided into two parts - theoretical and practical. In the theoretical part I describe cultural predisposition, symbols and marketing communications. In the practical part I concern with with the questionnaire and content analysis. Results from my research are that people know the symbols. The most mentioned symbol was animal. The consumers have also not problem with the meaning of the symbol. The content analysis of three types of magazines shows that most displayed symbol was figure. Recommendation for the creator of advertising is that less is sometimes more, which applies for symbols.

This diploma thesis "Development of representation of crime in the Czech print media" deals with the way of the representation of crime in the Czech press and its development from 1995 to 2010. It found out how much space is devoted to crime, compare the representation of domestic and foreign events, find out if they are among surveyed journals some differences. It also analyzes what crime is the most highly publicized, and focuses on the personality of the perpetrator and the victim of a gender perspective. The theoretical part treat of crime and deviant behavior and discusses their possible causes. It also deals with the central sociological issues, such as social norms, social control and socialization. Also based on the findings of science that deals with crime, criminology, refers to its concept of the classification of the crime and information about the investigation of the crime, take expectation to the issue of statistical data.

Submitted by Liliane Ferreira (ljuvencia30@gmail.com) on 2018-04-02T12:49:32Z No. of bitstreams: 2 Dissertação - Leandro Lombardi - 2018.pdf: 1108986 bytes, checksum: fd703a1544f0b3323f35dad099847fe2 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Approved for entry into archive by Luciana Ferreira (lucgeral@gmail.com) on 2018-04-02T14:29:36Z (GMT) No. of bitstreams: 2 Dissertação - Leandro Lombardi - 2018.pdf: 1108986 bytes, checksum: fd703a1544f0b3323f35dad099847fe2 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2018-04-02T14:29:36Z (GMT). No. of bitstreams: 2 Dissertação - Leandro Lombardi - 2018.pdf: 1108986 bytes, checksum: fd703a1544f0b3323f35dad099847fe2 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2018-03-23 / In modern societies, democracy can be measured by the level of society's presence in the management of public policies. Among the different channels that allow this cooperation, the ombudsman, seen as an instrument of social participation and transparency, has the competence to attend to the citizens' wishes before the institutions and, therefore, to materialize their demands in effective actions. In this study, which had the object of Case Study the Inmetro, a comparative diagnosis was made of the results presented by its Ombudsman. The Content Analysis methodology was also applied in the records sent to the Ombudsman's Office, using the Iramuteq program. As a result, a proposal for intervention was consolidated focusing on broadening the concepts of transparency and social participation in order to make the Ombudsman's Office a full channel in its activities, strengthening the citizen-institution relationship and adjusting the work performed to the needs of society. / Nas sociedades modernas, a democracia pode ser mensurada em função do nível de presença da sociedade na gestão das políticas públicas. Dentre os diferentes canais que permitem essa cooperação, a ouvidoria, vista como um instrumento de participação social e transparência, possui a competência para atender os anseios dos cidadãos perante as instituições e, por conseguinte, materializar suas demandas em ações efetivas. Neste trabalho, que teve como objeto de Estudo de Caso o Inmetro, foi realizado um diagnóstico comparativo dos resultados apresentados por sua Ouvidoria. Também foi aplicada a metodologia da Análise de Conteúdo nos registros enviados à Ouvidoria, utilizado o programa Iramuteq. Como resultado, foi consolidada uma proposta de intervenção como foco na ampliação dos conceitos de transparências e participação social de forma a tornar a Ouvidoria um canal pleno em suas atividades, fortalecendo a relação cidadão-instituição e adequando os trabalhos realizados às necessidades da sociedade.

This essay’s purpose is to investigate how the swedish media portrayed the swedish summer drought of 2018. With a quantitative content analysis focusing on two newspapers, one regional and one national, this essay answers how the drought of 2018 was portrayed from a local and national perspective, from a framing and environmental theoretical perspective. But also to what extent the newspapers connected the drought and global climate change and what voices that were emphasized in the texts concerning the drought of 2018.   This study shows that the swedish drought 2018 was portrayed with “straight” news reporting in both regional and local newspapers. The articles did rarely contain any sort of conflict and the actors in the articles were dominated by authorities and businessmen. The head consequence of the drought in both of the newspapers was the environment. Although, it was rarely connected with climate changes. In 90 percent of the local press-articles the climate change was not mentioned. Those times when the drought was connected with climate change, in both newspapers, it was in debate articles, often written by a journalist.

Bakgrund: Antalet multisjuka äldre i världen ökar stadigt. De som inte klarar att ta sina läkemedel själva är beroende av att få hjälp med detta från någon annan. I äldreomsorgen utförs läkemedelsöverlämnande av omvårdnadspersonal efter att de erhållit delegering för detta enligt SOSFS 1997:14. Distriktssköterskan är ansvarig för att utbilda och utfärda delegeringar till omvårdnadspersonalen. Patientsäkerheten kan äventyras om kommunikationen mellan olika personalkategorier inom äldreomsorgen brister, likaså om utbildningen inför erhållandet av delegering inte ger nödvändiga kunskaper. Syfte: Syftet var att beskriva omvårdnadspersonalens erfarenheter av läkemedelsdelegering avseende utbildning och överlämning inom äldreomsorgen. Metod: Studien genomfördes som en kvalitativ studie med semistrukturerade intervjuer av tolv informanter. Materialet analyserades med hjälp av innehållsanalys.Resultat: Fyra kategorier framkom: en komplex arbetssituation, brister i patientsäkerheten, teamsamverkan samt betydelsen av utbildning och vårderfarenhet, med tillhörande underkategorier. Stress påverkar antalet misstag som begås, likaså bidrar felaktiga och otydliga dokument till problem, både för omvårdnadspersonalen och för distriktssköterskan. Stödet från den egna arbetsgruppen var viktigt, men även stödet från distriktssköterskan. Utbildningen var tillräcklig men erfaren personal önskade fördjupad kunskap. Slutsats: Studien visar att omvårdnadspersonalen upplever att delegerat läkemedelsöverlämnande är en viktig del av deras arbete med vårdtagarna. Verksamhetens behov styr hur snabbt efter anställning som delegering för läkemedelsöverlämnande erhålls. / Background: The number of elderly people in the world is increasing steadily. Those who are unable to take their medication themselves are dependent on getting help with this from someone else. In the elderly care, drug delivery to care recipients is carried out by healthcare personnel after they have received delegation for this according to SOSFS 1997:14. The district nurse is responsible for educating and issuing delegations to the healthcare personnel. Patient safety can be jeopardized if the communication between different categories of personnel in elderly care fails, as well as if the education prior to receiving delegation does not provide the necessary knowledge. Aim: The aim was to describe the healthcare personnel’s experiences of drug delegation concerning education and administration in elderly care. Method: The study was conducted as a qualitative study with semi-structured interviews of twelve informants. The material was analysed using content analysis. Results: Four categories emerged: a complex work situation, deficiencies in patient safety, team collaboration and the importance of education and careers experience, with associated subcategories. Stress affects the number of mistakes that are made, and incorrect and unclear documents also contribute to problems, both for the healthcare personnel and the district nurse. The support from their own working group was important, but also the support from the district nurse. The training was sufficient but experienced personnel wanted in-depth knowledge. Conclusion: The study shows that healthcare personnel feel that delegated drug delivery is an important part of their work with the care recipients. The needs of the municipal elderly care control how quickly after employment as delegation for drug delivery is obtained.

With the development of technology, the communication between people has changed rapidly. Social media is a type of digital network designed to share content with other internet users based on their preferences and associations. The purpose of this research was to understand how industry press and the professional market place frame social media today. Moreover, this research showed the explored current social media pedagogy in business and communication programs to see if it matches the need of industry expectations. This study was a content analysis of the text-based study that uses a qualitative software-Leximancer to analyze data. The result suggested both industry press and the job market expect professionals to understand the skills of how to master the social media platforms, especially Facebook. Finally, universities offer few courses about social media, with primary objective of marketing and communication programs focusing on teaching students to be professional in business and organizations.