Submitted by SUZANA APARECIDA PORTES null (suzanaportes@yahoo.com.br) on 2017-04-18T17:43:03Z No. of bitstreams: 1 DIS_MEST2017 0403_PORTES SUZANA APARECIDA.pdf: 4805437 bytes, checksum: 7772287d9c0d28a3bfc5e65a7ea807f0 (MD5) / Approved for entry into archive by Luiz Galeffi (luizgaleffi@gmail.com) on 2017-04-18T19:52:03Z (GMT) No. of bitstreams: 1 portes_sa_me_bauru.pdf: 4805437 bytes, checksum: 7772287d9c0d28a3bfc5e65a7ea807f0 (MD5) / Made available in DSpace on 2017-04-18T19:52:03Z (GMT). No. of bitstreams: 1 portes_sa_me_bauru.pdf: 4805437 bytes, checksum: 7772287d9c0d28a3bfc5e65a7ea807f0 (MD5) Previous issue date: 2016-12-19 / Esta pesquisa surgiu diante do reconhecimento de que, vivemos em uma era tecnológica e crianças que chegam à escola, os denominados nativos digitais, apresentam grande familiaridade com as tecnologias que se traduz na facilidade no uso das Tecnologias Digitais da Informação e Comunicação (TDIC). De acordo com o Programa Nacional de Tecnologia Educacional (ProInfo) em considerável número de escolas públicas há a presença de laboratórios de informática equipados por computadores ou notebook, sem, entretanto, a garantia de uso eficaz atrelado ao currículo. Pretendemos, com o presente trabalho, auxiliar professores por meio do desenvolvimento de uma sequência didática apoiada no uso das TDIC disponíveis nas escolas como: o computador, tablets, netbooks, câmera digital, internet banda larga. Nossa pesquisa, portanto, é uma pesquisa de natureza qualitativa do tipo participante e experimental, realizada com alunos do 4° ano do Ensino Fundamental I. Efetuamos, portanto, o seguinte percurso metodológico: 1) revisão bibliográfica; 2) questionário inicial com alunos envolvidos; 3) construção da sequência didática que utilize as TDIC como ferramenta pedagógica; 4) aplicação da sequência com os alunos; 5) considerações e avaliação sobre a sequência didática; 6) questionário final com alunos envolvidos; 7) análise dos dados e possíveis cruzamentos. Verificamos com esses passos que os estudantes puderam superar o uso ingênuo e sem preparo das TDIC, demonstrando-se ativos nos procedimentos adotados e com a possiblidade de serem autores de seus próprios conhecimentos, favorecendo assim a articulação das TDIC ao currículo e ao processo de ensino e aprendizagem. / This research has emerged on the recognition that we live in a technological age and children who come to school, the so-called digital natives, have great familiarity with the technologies that translates into ease-of-use of Digital information and Communication Technologies (TDIC). According to the National Program technology education (ProInfo) in considerable number of public schools for the presence of computer labs equipped for computers or notebook, without, however, guaranteeing effective use tied to curriculum. We want, with this work, help teachers through the development of a didactic sequence supported the use of TDIC available in schools such as: computer, tablets, netbooks, digital cameras, broadband internet. Our research, therefore, is a qualitative research of type end and experimental, performed with 4th grade students of the elementary school (I). we have carried out, therefore, the following methodological path: 1) literature review; 2) initial questionnaire with students involved; 3) construction of didactic sequence using the TDIC as pedagogical tool; 4) application of the sequence with the students; 5) considerations and evaluation on the teaching sequence; 6) final questionnaire with students involved; 7) data analysis and possible crossings. We check with these steps that students have been able to overcome the use naive and unprepared of TDIC, demonstrating active in procedures adopted and with the possibility to be authors of their own knowledge, favoring thus the articulation of the TDIC to curriculum and the teaching and learning process.

El presente estudio contrasta el efecto que genera Facebook en nativos e inmigrantes digitales peruanos, durante la interacción con el otro y en la construcción de su identidad virtual. Durante el proceso de investigación se conversó con dieciocho jóvenes y doce adultos a través de entrevistas a profundidad y grupos focales; y se descubrió que Facebook se presenta como una plataforma que logra uniformizar la apropiación de esta red social en dos generaciones estereotipadas como opuestas, al estar separadas por una brecha tecnológica. Vemos que la brecha va desapareciendo y la digitalización de la identidad, dentro de Facebook, sienta sus propias reglas de juego cuando nativos e inmigrantes pertenecen a un mismo contexto social y comparten un estilo de vida. / Trabajo de investigación

This thesis revolves around social dance movements in the form of raving and clubbing in Berlin, and how this performative scene is affected by social distancing measures due to the current situation of Covid-19. As an important moment in history, online body performances and virtual spaces aim to complement and substitute social experiences in physical environments. The field of study relating digital technology to club cultures is timely, as virtual raving is changing social bodies’ interactions. Life has gone online for the sake of upholding socialization, as people find themselves in isolation – in a hybrid experience of the digital and material. To assess these changes in social life, this thesis uses an auto ethnographical case study on virtual raving and interviews with rave participants, and deploys Affordance Theory. The affordances accounted for are those of ‘settings’, ‘socialization’, ‘entertainment’, and ‘mobility’. The analysis demonstrates the possibilities and problems of transferring the meditative and social bodily experiences associated with raving, to virtual environments. The resulting discussion addresses issues of global accessibility, virtual raves, and what these mean for a techno raving sub culture, and the people who participate in it.

Esta investigación tiene como objeto de estudio central las estrategias de información de la denominada generación centennial en la ciudad de Lima. Esta generación es caracterizada por tener un mayor vínculo con la tecnología a comparación de las anteriores. Este factor influye en sus formas de comunicarse y de obtener información, pues se desarrolla en un entorno periodístico e informativo distinto: el digital. El periodismo digital destaca por estar en constante cambio, está relacionado con el alto flujo de información y también cambia paradigmas que se tenía con el periodismo tradicional, pues las noticias se construyen progresivamente y llegan a su audiencia con mayor inmediatez. Esta investigación inició con la definición de los conceptos clave y la delimitación temporal de los centennials. En el segundo capítulo se ilustra el entorno en el que esta generación se desarrolló. Finalmente, a través de la herramienta de la entrevista, se procedió a analizar a profundidad los hábitos de los centennials para informarse sobre hechos políticos. / This investigation has as the main purpouse studying the information strategies of denominated centennial generation in Lima. This generation is caracterized for having a stronger link with technology, compared to the previous ones. This factor influences their way of communication and the way of how they get information, since this is developed in a journalistic and informative different environment: the digital. Digital Journalism stands out for being in constant change, is related with the high flow of information and also changes paradigms of traditional journalism, since news are constructed progressively and reach its audience faster. This investigation started with the definition of key concepts and temporary delimitation of centennials. In the second chapter the environment of development of this generation is illustrated. Finally, through interviews, it was proceed to analyze deeply centennials habits to get information about political facts. / Trabajo de investigación

Abstract Title: The old generation and the New World - A qualitative content analysis of media usage of the older generation Keywords:Digital natives, digital immigrants, diffusion of innovation, content analysis This study has its focus on how the older generation looks at today's media society and the use of today's media. Through a method of qualitative content analysis based on questionnaires, the aim is to examine what the older generation thinks about today's media, how they use them, and whether there are differences in groups according to age and previous work. The study selected theories bases on Marc Prenskys idea of ​​digital natives, digital immigrants and Everett M Rogers book on "Diffusion of Innovation". These theories take up the difference on digital natives and digital immigrants and the spread of new technological ideas takes place through communication over different channels in time among causes people in a social system. The result of the study shows that many older people are good at making use of today's media, but also that many may feel alienation of today's media society. Development has proceeded rapidly in recent years and for the older generation it's sometimes hard to keep up. The conclusion of the study is that the older generation may need more help to discover how today's media can facilitate everyday life and enrich it with more communication despite the fact that it takes place through a screen.

In this thesis, news media use and trust among Swedish upper secondary schools students of Generation Z is investigated through focus group interviews with students from two different schools. This study aims to explain how and why Swedish upper secondary school students of Generation Z use and perceive news media, with focus on the relations between news media trust and news media use. To interpret the empirical data, the study uses a theoretical framework consisting of three pillars: an understanding of trust informed by Giddens (1990) definition; the use of public connection (Couldry et al., 2018) to understand the role of news media; a generational understanding based on Prensky’s (2001a; 2001b) concept of Digital Natives, and Bolin’s (2017) media generations. This study suggests that there is a clear discrepancy between the young Swedes news media use, and their trust. They acknowledge the importance of news media in society, and traditional news medias are perceived as trustworthy expert systems, providing of professional, quality journalism. Despite the high levels of trust, traditional news medias are rarely actively used. Instead, students come into contact with most news through social media feeds, on platforms such as TikTok and Instagram. They mostly view the content on these platforms as unreliable and untrustworthy, due to the lack of a clear, trustworthy expert presence. Despite distrusting the content on social media, the students continue to use the services as a source of news, in part due to the convenience of use and in part as they believe themselves to well equipped to discern true and fake news through their generations’ intimate knowledge of both the structure of social medias, and strategies for fact checking. This study also argues that the use of distrusted news from social media, may in fact in some cases enable a public connection.

Abstract  Background: E-commerce and omni-channel retailing strategies have emerged with digitalization. Digital channels have affected many parts of the daily life for consumers and as a result the consumer’s decision-making processes have become more complex. Born natives are a generation of consumers that have grown up having access to digital technology and their behaviors form a unique phenomenon as consumers within the omni-channel environment. At the same time, continuous growth in the Swedish furniture industry has allowed for new retailing strategies to emerge. The sample of born natives born during the 1990’s provides a unique insight in how these consumers behave and interact in the Swedish omni-channel furniture retailing environment.  Research question: How does the omni-channel retailing environment affect decision-making Purpose: The purpose of this study is to explore how digital native consumers who now comprise a larger consumer segment on the furniture market perceive the omni-channel environment in addition to how the digital omni-channel environment affects their decision- making process when it comes to furniture purchases in terms of perceived risks, purposes, and consumer benefits.  Methodology: This study is of qualitative nature which approaches the research problem and purpose with a relativistic philosophical stance. Semi-structured interviews were conducted to provide relevant data by individual consumers, and which have been analyzed with a hermeneutical approach. An inductive approach was adopted to explore the phenomenon.  Conclusion: Consumers perform multiple different actions and adopt different behaviors when operating in the furniture omni-channel retailing environment. Risk aversion, identity building, entertainment and channel selection are all aspects of furniture shopping that are impacted by digital natives operating in the omni-channel retailing environment.

Being defined as the first Digital Natives, Generation Y is often subjected by expanding practices and amounts of observation and exploitation of their social media profiles by companies because of their behavioral characteristics such as a higher dependence on technology and using social networking sites to create a sense of belonging. This paper aims to investigate whether Generation Y is concerned that their use of social media is being exploited for profit by large companies and if this practice has behavioral effects on Generation Y. As an appropriate methodology to investigate the research questions, this study is based on an online survey as well as personal semi-structured interviews to enquire about the behavior and attitude of members of Generation Y regarding the exploitation of their social media profiles. Due to the research findings, it can be implied that most of Generation Y is concerned that companies exploit their social networking profiles for profit. Thus, the first research question can be affirmed. The second research question about the behavioral effects of RQ1 can also be affirmed but the extend of behavioral effects is depending on the type of user and their attitude towards data protection on social networking sites. Some users seem to accept the risk of data exploitation as the cost of convenience to stay in contact with their friends and to get entertained. Therefore, the more a Millennials is concerned about his or her online data, the more likely the person will actively protect it and vice versa. / Definierade som de första digitala infödingarna, används Generation Y ofta för att utöka praxis, för mängder observationer samt utnyttjande av deras sociala medie profiler av företag på grund av deras beteendemässiga egenskaper, såsom ett högre beroende av teknik och användning av sociala nätverkssajter för att skapa mening och tillhörighet. Det här dokumentet syftar till att undersöka om Generation Y är oroade över att deras användning av sociala medier utnyttjas för vinstdrivande syften av de stora företagens och om denna praxis har beteendeeffekter på Generation Y. Som en lämplig metod för att undersöka forskningsfrågorna är denna studie baserad på en online-undersökning samt personliga halvstrukturerade intervjuer för att fråga om beteende och attityd hos medlemmarna i Generation Y angående utnyttjandet av deras sociala medier. Baserat på forskningsresultaten kan det antas att de flesta inom Generation Y är oroade för att företagen utnyttjar sina sociala nätverksprofiler för vinst. Således kan den första forskningsfrågan bekräftas. Den andra frågan om beteendemässiga effekter av RQ1 kan också bekräftas, men utsträckningen av beteendeeffekter beror på vilken typ av användare och deras inställning till dataskydd på sociala nätverk. Vissa användare verkar acceptera risken för datautnyttjande som en kostnad för bekvämligheten att hålla kontakten med sina vänner samt att bli underhållen. Därför, ju mer en ”Millennial” är oroad över hans eller hennes online data, desto mer sannolikt kommer personen även att skydda den aktivt och vice versa.

The increasingly global environment has spurred the economy in the United States as well as the economies in nearly every other nation. Although the U.S. remains the world leader in the global economy, research shows that the United States is at risk of losing its place as the world leader in science and innovation. Policymakers have recognized the need for research addressing global competitiveness. President Bush signed the America Competes Act, which calls for increased investment in innovation and education to improve U.S. competitiveness and President Barack Obama has named a platform, "Science, Technology and Innovation for a New Generation" which will extend and prioritize the efforts to improve math and science education. K-12 U.S. students are graduating from high school unprepared to pursue degrees in science, technology, engineering and math (STEM) in college. Without STEM degrees they will be unable to pursue technology jobs after graduation. Statistics show that the U.S. is failing to produce as many graduates in STEM as other countries. In an increasingly global world, without graduates in STEM courses the U.S. is at risk of losing its position as the economic world leader. Government, industry and academia all agree that the U.S. needs to address education on a K-12 level to ensure that U.S. students are equipped with twenty-first century skills to compete in a twenty-first century global economy. Twenty-first century students are different from students of previous generations. Researchers argue that changes in the environment, specifically an increased exposure to technology, have changed the brains of twenty-first century students; twenty-first century students learn differently. However, twenty-first century students are being taught with an instructional curriculum that was designed for a previous generation that did not have the same exposure to technology. This is causing a digital-divide that is hindering the achievement of students. The instructional curriculum needs to be updated to meet the needs of twenty-first century students. This thesis addresses this need from a technical communication perspective by arguing that the instructional design of twenty-first century learning materials should be improved by adhering to guidelines for twenty-first century learning characteristics and twenty-first century technology use. The guidelines support a national goal to improve K-12 achievement in order to increase U.S. STEM graduates and increase the U.S.'s ability to compete in a global economy.

I takt med digitaliseringen och att nya generationer intar arbetsmarknaden står organisationer, privata såväl som offentliga, inför nya utmaningar. De yngre generationerna har till skillnad från sina föregångare andra krav och värderingar som formar deras syn på vad en attraktiv arbetsplats är. Syftet med denna studie är därmed att undersöka hur offentliga och privata organisationer hanterar ålder, och olika åldersgruppers medievanor, i kommunikationen av deras arbetsgivarvarumärke för att framstå som attraktiva. Målet med studien är att bidra med fördjupad kunskap kring ämnet genom att undersöka detta inom ett specifikt fall i en verklig kontext av Värmland. Studien undersöker följande frågeställningar: “Hur liknar, respektive skiljer sig, privata och offentliga organisationers kommunikativa hantering av sina arbetsgivarvarumärken utifrån dess uppfattningar om digitalt infödda och digitala invandrare?”, “Vilka resonemang ligger bakom hur organisationer framställer sig som attraktiva för digitalt infödda och digitala invandrare i kommunikationen av sitt arbetsgivarvarumärke?” och “Hur resonerar organisationer kring kommunikationen av sitt arbetsgivarvarumärke i olika mediekanaler utifrån de digitalt inföddas och de digitala invandrarnas medievanor?” Det teoretiska ramverket består av arbetsgivarens imagehantering, följt av, mun till mun-marknadsföring, organisatorisk attraktionskraft, signaleringsteorin samt media generationer. I denna fallstudie har en kvalitativ forskningsmetod tillämpats där åtta semistrukturerade forskningsintervjuer har genomförts. I studien genomfördes det fyra intervjuer med representanter från kommunikationsavdelningarna inom offentliga organisationer (kommuner) och fyra intervjuer med representanter från kommunikationsavdelningarna inom inom privata organisationer (industrier). Resultatet av studien påvisade att det förekommer skillnader men även några likheter. Studien kunde identifiera att de privata och offentliga sektorerna hade liknande uppfattningar om strategival, tankesätt och förståelse kring diverse åldersaspekter men att de har kommit olika långt i att hantera detta i kommunikationen av deras arbetsgivarvarumärke. Resultatet visade även att representanterna från de båda sektorerna är medvetna om att de måste anpassa sin kommunikation, och val av mediekanaler, för att framstå som attraktiva inför personer som fötts in i den digitala världen (de digitalt infödda) och personer som fötts innan det digitala genombrottet (de digitala invandrarna). Samtidigt framkom det att de lyfter olika sorters attribut och värden för att öka deras attraktionskraft, vilket indirekt kan ses som ett tecken på att de i dagsläget fokuserar på att nå olika åldersgrupper. Även faktumet att de båda sektorerna inte använder sig av samma mediekanaler kan ses som tecken på detta. De privata organisationerna har en stor blandning av kanaler, digitala såväl som verkliga, medan de offentliga inte har kommit lika långt i användandet av sociala medier. / With the urging of digitalization and new generations in the labor market, organizations, private as well as public, are facing new challenges. Unlike their predecessors, the younger generations have different demands and values ​​that shape their view of what an attractive workplace is. The purpose of this study is therefore to investigate how public and private organizations manage age, and the media habits of different age groups, in the communication of their employer brand in order to appear attractive. The goal of the study is to contribute with in-depth knowledge of the subject by examining this within a specific case in a real context of Värmland. The study investigates the following questions: "How are private and public organizations' communicative handling of their employer brands similar, or different, based on their perceptions of digital natives and digital immigrants?", "What reasoning lies behind how organizations present themselves as attractive to digital natives and digital immigrants?" immigrants in the communication of their employer brand?” and "How do organizations reason about the communication of their employer brand in different media channels based on the media habits of digital natives and digital immigrants?" The theoretical framework consists of employer image management, followed by word of mouth marketing, organizational attractiveness, signaling theory and media generations. In this case study, a qualitative research method has been applied where eight semi-structured research interviews have been conducted. In the study, four interviews were conducted with representatives from the communication departments within public organizations (municipalities) and four interviews with representatives from the communication departments within private organizations (industries). The results of the study showed that there are differences but also some similarities. The study was able to identify that the private and public sectors had similar perceptions of strategy choices, mindsets and understanding regarding various age aspects, but that they have come a long way in managing this in the communication of their employer brand. The result also showed that the representatives from both sectors are aware that they have to adapt their communication, and choice of media channels, in order to appear attractive to people who were born into the digital world (the digital natives) and people who were born before the digital breakthrough (the digital immigrants). At the same time, it emerged that they highlight different kinds of attributes and values ​​to increase their attractiveness, which can indirectly be seen as a sign that they are currently focusing on reaching different age groups. Even the fact that the two sectors do not use the same media channels can be seen as a sign of this. The private organizations have a great mix of channels, digital as well as real, while the public ones have not come as far in the use of social media.