M. Tech. Fashion Design / The need to educate consumers about eco-friendly clothing cannot be over emphasized any longer, research has shown that consumers with environmental knowledge are likely to purchase eco-friendly products and would be willing to pay a premium price for such products. Cheap clothing rejects the central ethics of sustainability, and they catalyse unnecessary overconsumption behaviour worldwide. With an increase in purchasing power of many consumers, excessive consumption behaviour suggests that cheap fashion merchandise are purchased and disposed of rapidly by several consumer groups. The current fashion retail industry obtains new fashion styles and supplies new clothing ranges within short span of time enticing fervent consumers' with an impetuous buying behaviour, particularly the younger consumers. The majority of consumers do not understand that their buying behaviour and disposal behaviour impacts negatively on the environment. This is a particularly common in South Africa with very few retail shops offering eco-certified clothing merchandise. This study explores consumer awareness on what constitutes eco-fashion and if their knowledge could, in future, influence them towards sustainable buying behaviour. This study also considers educational measures taken by the South African government and non-governmental organisations to empower citizens with respect to environmental issues.

This project investigates the impacts of nutrition merchandising on consumers’ willingness to pay for local tomatoes and strawberries. The data come from survey of Kentucky and Ohio residents in June 2011. Two thousand one hundred twelve individuals from Kentucky and Ohio were surveyed, to find out the impact of selfawareness of health benefits and health benefits information on their willingness to pay. The consumers were offered one of the three survey versions. The versions varied by how much nutrition information was provided to the consumer related to both strawberries and tomatoes – otherwise identical. A had the most, B had text only, and C omitted any nutritional benefits. This nutrition preamble was offered just before doing a payment card willingness-to-pay experiment. Standard demographic data were also included. The goal of the study was to see if and in what way the provision (or nonprovision) of this information, as well as consumers’ own knowledge of nutritional benefits of local foods, their beliefs and lifestyle influenced their willingness to pay for these local products.

Presented in the creative project is a full advertising campaign for Collegienne Shops, a department store located in Muncie, Indiana adjacent to the campus of Ball State University. The campaign utilized a newly developed logo together with new color schemes and concepts to create a new image for the store. The goal of this new image was to attract younger, college aged customers, while continuing to appeal to the traditionally affluent, older clientele, with no large adjustments in the store's product lines.The new logo, color schemes and concepts of the advertising campaign, coupled with new store interior displays and exterior modifications were calculated to present a new image for Collegienne Shops, apart from that of its parent company, Ball Stores [of Muncie]. Currently the store markets the same line of women's clothing and accessories as Ball Stores, and projects a decidedly similar image through its advertisements and in-store atmosphere.The new logo and design concepts were incorporated into the company letterhead, a business card, an envelope, a tractor-trailer truck, a shopping bag, T-shirts, packaging designs, posters and numerous print ads.Also developed was a complete concept for a television commercial, along with novelty and point of purchase items, premiums, as well as interior displays and exterior modifications, including a design for a large sculpture for the store's sidewalk.The project is presented in manual form to share the experience and assist other students with their own graphic design projects.

Dissertation (Ph.D.)--The University of North Carolina at Greensboro, 2010. / Title from PDF t.p. (viewed Jul. 12, 2010). Directed by Nancy Hodges; submitted to the Dept. of Consumer, Apparel, and Retail Studies. Includes bibliographical references (p. 114-129).

Thesis (M.S.)--University of North Carolina at Greensboro, 2007. / Title from PDF t.p. (viewed Oct. 18, 2007). Directed by Barbara Dyer; submitted to the School of Human Environmental Sciences. Includes bibliographical references (p. 86-100).

Historians have long viewed American department stores as barometers of social change, anchors of modern urban life, and purveyors of a new kind of consumer capitalist culture. In its heyday, from the late nineteenth century to the middle twentieth century, the department store was all of these things, but it was also much more. This dissertation draws on business, government, and family papers to reveal how a new kind of businessman, the department store retailer, pioneered powerful political and trade networks that were deeply embedded in Washington and stretched across the Atlantic into the increasingly volatile capitals of Europe. As campaign contributors, trade policy advisors, and political appointees, retailers like John Wanamaker, Isidor Straus, Louis Kirstein, and Ira Hirschmann regularly moved through the inner circles of the national government. They could just as easily be found on Capitol Hill, or at trade offices located in London or Paris, as behind their own desks in the upper floors of Wanamaker’s or Filene’s. Retailers’ command of vast transatlantic trade networks, now largely forgotten, made them key participants in pressing debates about everything from tariff reform and economic recovery to wartime mobilization and the plight of refugees. Yet retailers approached politics and commerce with profoundly different sensibilities than executives at other major American corporations, such as Ford, United Fruit, or Coca Cola. In the retail industry, commercial expansion depended not on the domination of foreign markets and foreign workers, but rather on transnational cooperation and the development of policies and business methods that upheld both the sovereignty and distinctiveness of other nations—and their goods. In this complex era, as the imperatives of trade routinely collided with politics and other large forces, from devastating world wars and widespread depression to the rise of new radical ideologies, retailers did much more than market desire. They brokered vital connections between Americans, Washington, and the world.

Submitted by Cristiana Ramos Barboza Cuencas (cristiana.cuencas@fgv.br) on 2014-04-14T17:51:09Z No. of bitstreams: 1 1199000906.pdf: 47024694 bytes, checksum: bafc34162525691e90d610129c811968 (MD5) / Approved for entry into archive by PAMELA BELTRAN TONSA (pamela.tonsa@fgv.br) on 2014-04-14T17:52:27Z (GMT) No. of bitstreams: 1 1199000906.pdf: 47024694 bytes, checksum: bafc34162525691e90d610129c811968 (MD5) / Made available in DSpace on 2014-04-14T18:21:44Z (GMT). No. of bitstreams: 1 1199000906.pdf: 47024694 bytes, checksum: bafc34162525691e90d610129c811968 (MD5) Previous issue date: 1990 / E tão emocionante, envolvente e complexo o mundo da propaganda que, sempre que embarcamos nessa viagem, a impressão é de que entramos no mundo da aventura. Tudo isso porque a propaganda, em última instância, trata da comunicação humana e dos inúmeros fatores que interferem no seu processo. O meu trabalho, portanto, iniciou-se pela consulta bibliográfica a outros aventureiros mais experientes que sondaram a influência da propaganda como força de persuasão nessa ligação efervescente com os consumidores, bem como a outros estudiosos que verificaram o impacto da propaganda sobre o consumo para algumas classes de bens. Quinze países foram sondados e trouxeram interessantes contribuições teóricas, como, por exemplo, a que revela que a mídia eletrônica não encanta a todos universalmente. É ver para crer. Feita essa viagem, resolvi partir em direção a uma pesquisa que explicasse um pouco da influência da economia sobre esse comportamento de consumo. A propaganda acompanha o crescimento da economia? Em que setores? Novas descobertas interessantes surgiram. Já o terceiro estudo, afunilando a experiência, leva-nos a buscar que indicadores provam a relação desencadeadora da propaganda em relação aos preços. Existem indicadores? São visíveis? Em que setores de atividade a sensibilidade ao preço e maior do que à propaganda? Descobriram-se fatos e dados instigantes. Por fim, no quarto estudo, procurou-se avaliar quais os possíveis efeitos de uma mídia alternativa, como a veiculação de mensagens especiais no ponto de venda, que poderão, no futuro, servir como fator decisivo para alavancar vendas adicionais para os produtos assim anunciados. Mais do que um conjunto de análises estatísticas e experimentos, através desta dissertação busca-se identificar tendências e evidências que sirvam de base para futuros estudos que possam comprovar a eficácia de cada elemento do conjunto de marketing, descobrindo-se um amplo espectro de buscas, que apenas começa a revelar-se.

Submitted by Laetitia May Juliette Sybille de Panafieu (laetitia.de-panafieu@hec.edu) on 2016-12-07T19:26:29Z No. of bitstreams: 1 MPGI Thesis - Laetitia de Panafieu Finale Version.pdf: 2285108 bytes, checksum: b7896af3f3008fc3ba58ff87838489cc (MD5) / Rejected by Josineide da Silva Santos Locatelli (josineide.locatelli@fgv.br), reason: Dear Laetitia, Sorry, but the page 4 needs to be corrected some things: I didn’t realize the mais spaces between your name and the title. On the Committee members, there is space between name and line of the second and third members, please, withdraw them, follow the example of the first member. Att., on 2016-12-08T11:44:44Z (GMT) / Submitted by Laetitia May Juliette Sybille de Panafieu (laetitia.de-panafieu@hec.edu) on 2016-12-09T11:35:30Z No. of bitstreams: 1 MPGI Thesis - Laetitia de Panafieu Finale Version.pdf: 2285136 bytes, checksum: 42249338648e0676cb8e372d45ad6364 (MD5) / Approved for entry into archive by Josineide da Silva Santos Locatelli (josineide.locatelli@fgv.br) on 2016-12-09T11:48:14Z (GMT) No. of bitstreams: 1 MPGI Thesis - Laetitia de Panafieu Finale Version.pdf: 2285136 bytes, checksum: 42249338648e0676cb8e372d45ad6364 (MD5) / Made available in DSpace on 2016-12-12T12:01:34Z (GMT). No. of bitstreams: 1 MPGI Thesis - Laetitia de Panafieu Finale Version.pdf: 2285136 bytes, checksum: 42249338648e0676cb8e372d45ad6364 (MD5) Previous issue date: 2016-11-18 / This research analyzes 'telenovelas' in Brazil, with the objective of defining to what extent these popular programs represent a dream factory, literally as an industry that sells dreams and metaphorically in terms of profitability. The angle of this exploratory study will focus on product placement in Brazilian 'telenovelas' that is the promotion of a product integrated in the plot or the settings themselves. The purpose of this thesis is to highlight best practices in terms of merchandizing, by analyzing the reactions - in theory and in practice - of audience when confronted to product placements in 'telenovelas'. A sum up of books and papers already published on the subject within a classic literature review will allow us to have a theoretical point of view on the matter. The collection of qualitative primary data through the conduct of several interviews will lead us to confront these theories to practice and identify main trends allowing brands to be as efficient as possible when promoting a product through televisual programs in general, and 'telenovelas' in particular. / Esta pesquisa analisa as telenovelas no Brasil, com o objetivo de definir em que medida esses programas populares representam uma fábrica de sonhos, literalmente como uma indústria que vende sonhos e metafóricamente em termos de rentabilidade. O ângulo deste estudo exploratório se concentrará na colocação de produtos em 'telenovelas' brasileiras, que é a promoção de um produto integrado na trama ou as próprias configurações. O objetivo desta tese é destacar as melhores práticas em termos de merchandising, analisando as reações - na teoria e na prática - da audiência quando confrontada com colocações de produtos em telenovelas. Uma soma de livros e artigos já publicados sobre o assunto dentro de uma revisão de literatura clássica nos permitirá ter um ponto de vista teórico sobre o assunto. A coleta de dados primários qualitativos através da realização de várias entrevistas nos levará a confrontar essas teorias para praticar e identificar as principais tendências que permitem que as marcas sejam tão eficientes quanto possível na promoção de um produto através de programas televisivos em geral e, especialmente, de telenovelas.

No description available.

Master of Agribusiness / Agricultural Economics / Vincent R. Amanor-Boadu / Despite at least three waves of transformations in the US coffee retail market, traditional retailers have not altered their merchandizing approaches for decades. This may be due primarily to the fact that there are still margins being made in selling canned coffee, the initial coffee wave in this research. Yet, because of their significant role in the retail segment, traditional retailers cannot be ignored by coffee suppliers. This implies that with each shift in the coffee industry, it is important for the participants to find ways of enabling the traditional retailer to make the necessary transformation – at least with their products – so that they can secure their market share and their continuing success. The research develops a number of case studies of different coffee retailers who are developing innovative processes for merchandizing new coffee formats, such as Keurig K-Cups and Ready to Drink (RTD) products. The research shows that coffee merchandizers can learn from these retailers to develop support programs for their traditional retail customers to leverage their importance in the coffee market to enhance their own sales and profitability. We identify a number of value innovation strategies that may be used to achieve this objective of enhancing performance in traditional coffee merchandizing. For example, we identify a store-within-a store strategy that is already in operation for a number of product categories in traditional retail, and suggest that it be expanded to include coffee. This approach will elevate purchases across the segment and help enhance overall competitiveness. The approach is not unlike Kroger’s treatment of its natural and organics as a separate department or Roche Brothers’ creation of a gourmet specialty, which is prominently displayed near the store’s entry. It has become a prime location where new and exciting entrants to the specialty assortment are presented to shoppers in an elevated way. In this location, they are typically expected to sell-through initial quantities rapidly. The research presents innovative ideas to help coffee purveyors help their customers reposition emerging “waves” of coffee products in their traditional retail systems. It hopes that traditional retailers will benefit from the case studies of lessons from other categories and initiatives so that they can improve their own performance, and in so doing help coffee purveyors enhance their own performance.