This research project is based on observing and Analyzing the Role of a textile merchandiser in managing the supply chain of the Home Textiles In The Buying or retailing, in the Mill and with the Agents. The project also "highlights the comparative analysis of the practices by Followed merchandisers into the retailer side, mills and Those In The Agents', on the basis of the Functions Which Supports the supply chain. In the discussion, We Have highlighted Importance Of The Role Played by an agent and by the merchandisers of Buyer and Supplier in Different situation. By our research work we find out The Challenges face by merchandisers And Then we come up with sometime suggestions.This Research Project Has Been Developed by Contacting and Visiting Hemtex, Brink Textiles, by interviewing the merchandisers working in the Industries like Al-Abid Silk Mill . By Analyzing the data & the data through the visits and the interviews, this Research Project Has Been Combined to give in-depth knowledge about the Activities Which merchandisers performer in a mill and into buying a house. / Program: Magisterutbildning i Applied Textile Management

Studien syftar till att undersöka och analysera flera olika varumärkens möjligheter att samsas i en stor koncern, samt hur man på bästa sätt exponerar dessa varumärken i ett gemensamt showroom.The purpose of the study is to explore and analyze a variety of brands ability to combine in a large group and how to expose these brands the best in a combined showroom. / Program: Textil produktutveckling med entreprenörs- och affärsinriktning

Studien är främst till för att bringa klarhet i hur en butik bör arbeta med visuell marknadsföring för att nå konsumenten och skapa en positiv reaktion hos denne. Vi har dessutom undersökt vikten av relationen till kunden, och hur företaget arbetar med det genom relationsmarknadsföring. Vi har fått fram vårt resultat genom marknadsundersökningar och observationer inne i och i anslutning till en butik, samt genom en intervju med den ansvarige för butikskommunikationen i samma butik. Till vår hjälp har vi arbetat med Peak Performens Borås, det är kring denna butik hela studien kretsar.Den personliga intervjun med den person som är ansvarig för butikskommunikationen på Peak Performens Borås gav oss information om problem och utmaningar ur deras synvinkel. Materialet gav oss även bra bakgrundsinformation att jämföra resultaten från marknadsundersökningarna och observationerna med. De två marknadsundersökningar vi genomförde innehöll frågor relaterade till varuexponeringen baserat på reaktioner och respons från konsumenterna i och utanför butiken. Båda undersökningarna redovisas genom diagram under kapitel 4, där det kan utläsas att konsumentens spontana reaktion på både exponeringen inne i och utanför butiken är något sval. Responsen ligger till stor del till grund för senare diskussion samt förslag till framtida förbättringar. De två observationerna av konsumentbeteende ägde den ene rum inne i, och den andra utanför butiken. Resultatet från inne i butiken redovisas med planritning under kapitel 4, där en viktig del är att se var kunden stannat till för att titta närmare på något. Vi separerade män från kvinnor för att se skillnaderna mellan deras rörelsemönster. I observationen kunde vi bland annat utläsa att männens rörelseschema höll ett bättre flöde samt att junioravdelningens placering är något generös. Den andra observationen genomfördes utanför butiken, och visar på hur mycket skyltfönstrets innehåll påverkar beslutsfattandet över valet att besöka en butik samt vad som drog till sig uppmärksamhet i skyltningen. Genom vår studie kom vi fram till att den visuella marknadsföringen har en stor påverkan på konsumenten, men även andra faktorer som ex. ljud och trängsel har stor påverkan. För att stå ut från mängden och nå kunderna genom bruset (konkurrenters och allmänhetens påverkan) måste företaget ha en bra plan för marknadsföringen. Mindre butiker bör speciellt använda sig av kundklubbar och sociala medier för att synas mer samt skapa en bra relation till sina kunder. The study is mainly to clarify how a store should work with visual merchandising to reach consumers and create a positive reaction from them. We have also investigated the importance of the relationship with the customer, and how the company works with it through relationship marketing. We have presented our results through a market research, observations and through an interview with the head of the visual merchandising at the same store. To our help we had the Peak Performens Store in Borås, it's in this store the study has been taken place.The personal interview with the person responsible for in-store communication at Peak Performens Borås gave us information about problems and challenges from their perspective. The material also gave us good background information to compare the results of market research and observations with.The two market research we conducted included questions related to product presentation, based on reactions and feedback from consumers in and outside the store. Both studies are reported by diagrams in Chapter 4, where you can see that the consumer's immediate reaction on exposure both inside and outside the store is a bit neutral. The response is largely the basis for later discussion and suggestions for future improvements for the store.The two observations of consumer behavior was one place inside, and the other one outside the store. Profit from the inside of the store is reported in a plan in Chapter 4, where an important part is to see where the customer stopped and look at something. We separated men from women to see the differences between their movements. In the observation we could see that the men's movements were in a better flow and that the junior division had a generous place in the store. The second observation was outside the store, and it shows how much the contents of the display windows affects decision-making about the choice to visit a store and what has attracted the attention from the display windows.Through our study we found that the visual merchandising has a major impact on the consumer, but also other factors, noise and crowding people has also a major impact. To stand out from the crowd and reach the customers through the noise (competitors and the public's influence) the company must have a good marketing plan. Small retailers should especially make use of clubs for the consumer and social networks to be more visible and create a good relationship with their customers. / Program: Butikschefsutbildningen

An action research based study focusing on the organization of Red Cross in Vänersborg Sweden and on increasing the sales in the second hand store by the help of retail design and visual merchandising theories. The study is conducted with the help of observations and interviews in Vänersborg and with the Red Cross Sweden. / Program: Master programme in Applied Textile Management

Tese de mestrado integrado. Engenharia Electrotécnica e de Computadores (Major Automação). Faculdade de Engenharia. Universidade do Porto. 2009

Estágio realizado na WIPRO e orientado pelo Eng.º Rui Pinto / Tese de mestrado integrado. Engenharia Informática e Computação. Faculdade de Engenharia. Universidade do Porto. 2010

With the adoption of biotechnology in many agricultural products with first-generation biotechnology traits such as increased pest resistance, greater herbicide resistance, and increased yields the growers have accepted them. The next wave of biotech crops have second-generation traits, such as improved nutrient content, extended shelf life, reduced pesticide and herbicide application (a consumer demanded trait), and better taste. Will these consumer benefits offset any concern that the consumer has regarding biotechnology? What are those benefits and how should the information be communicated to the consumer? Three focus groups give insight to the proposed questions. The focus groups were done in three California cities, with participants screened to be: 18-65 years of age, the primary shopper for the household, and with an education level up to a bachelor’s degree. We found that the consumer has little knowledge of biotechnology, but that they assume any concern over these products is reduced if the grocery store or point of purchase is a reputable location. The consumer does look for added utility in products, but they are not willing to pay more unless they understand the production of biotechnology developed products. The consumer feels that there should be labeling of these products, but will likely purchase the least expensive option.

Very little empirical research has been conducted on Asian Americans as a whole in relation to their consumer behavior, specifically their clothing behavior. A review of literature demonstrated that Asian Americans have been studied from different psychographic and sociological aspects. However, the apparel shopping behavior of this market has received only slight research attention. The purpose of this study was to compare Asian Americans and Caucasian Americans with regards to apparel shopping orientations. This study also examined the relationship between apparel shopping orientations and intensity of ethnic identification among Asian Americans. The multimediation model of consumer behavior (EKB model) proposed by Engel, Kollat and Blackwell (1973) was used as a theoretical framework for the present study. Based on the EKB model, it was expected that people of different cultural backgrounds were different in terms of their consumer behavior. Another conceptual framework used in the present study was the concept of shopping orientations, introduced by Stone (1954). Apparel shopping orientations refer to motivations, interests and attitudes toward apparel shopping. Seven shopping orientations were selected for the present study. They were: economic shopping, personalizing shopping, recreational shopping, social shopping (including friend social shopping and family social shopping), brand loyal shopping, impulse shopping and fashion orientations. The fashion orientation included four factors: fashion leadership, fashion interest, fashion importance and antifashion attitude. The nature of the study was observational, in which no variables were manipulated. The data collection method involved a mailed questionnaire. The questionnaire included questions measuring seven shopping orientations, Asian Americans' intensity of ethnic identification and questions on demographic characteristics. A purposive sample of 300 Asian American and 300 Caucasian American students were drawn from the students enrolled at Oregon State University for 1990 Fall term. A pretest was conducted before the data were collected. Dillman's "Total Design Method" (1978) was used as a guideline when implementing the data collection procedures. The response rates were 75.9% for the total sample, with 72.6% for the Asian group and 79.0% for the Caucasian group. The collected data were analyzed by multivariate analysis of variance (MANOVA), t-test and Pearson correlation. Significant differences were found between Asian and Caucasian American respondents on social shopping, including both friend social and family social shopping, brand loyal shopping, and fashion leadership orientations. The Asian respondents were found to be significantly more brand loyal and liked to shop with friends or family members than were the Caucasian respondents. The Asian American students were also found to be more likely to regard themselves as fashion leaders than were the Caucasian students in this study. Also a negative correlation was found between intensity of ethnic identification and fashion importance among Asian American respondents. This finding indicated that the more an Asian respondent identified with Asian ethnicity, the less (s)he considered being well-dressed to be important. / Graduation date: 1991

Klädindustrin har förändrats betydligt de senaste 30 åren. Detta har lett till nya affärsmodeller som bygger på trendigt, billigt och snabbt mode. Dessa affärskoncept benämns fast fashion och i Sverige finns kedjeföretagen H & M, Lindex och Gina Tricot för att nämna några. Konceptet uppmanar konsumenter till att ständigt konsumera kläder som därmed stimulerar konsumenternas behov av att bära det senaste modet till ett rimligt pris. Detta beteende får i längden konsekvenser för miljön vilket leder till att media och samhällsaktörer ifrågasätter dessa affärsmodeller. Kedjeföretagen förhåller sig till detta genom att ta in ekologiska produkter i sortimentet som en del av deras hållbarhetsarbete. Den stora frågan är då hur konsumenterna uppfattar detta eftersom de handlar hos kedjeföretagen, för att tillfredsställa behovet av att bära något nytt och trendigt till ett bra pris. Syftet med studien är att undersöka hur konsumenter uppfattar det ekologiska sortimentet hos fast fashion företag, med tanke på att begreppet, i praktiken såväl som i tanken, strider mot ett hållbarhetsperspektiv. Detta undersöks via en kvantitativ metod i form av en enkätundersökning som sedan fördjupas i en kvalitativ metod, genom en aktiv deltagande observation. Därmed undersöks konsumenternas attityder till ekologiska produkter i fast fashion företagen. Enkätundersökningen syftar även till att besvara hur konsumenterna förhåller sig till ekologiska produkter i fråga om pris, design och kvalité. Dessutom användes en passiv observation, för att se hur ett fast fashion företag kommunicerar det ekologiska sortimentet i butik. Den slutsats som framkom var att konsumenterna hos fast fashion företag prioriterade andra faktorer före ekologiskt framställda kläder samtidigt som fast fashion företaget som undersökts i studien inte alls kommunicerar de ekologiska kläderna. Detta kan därmed tolkas som ett imageproblem ut mot kund. I och med att företagen arbetar med ett hållbarhetsperspektiv som dock kommunicerades ytterst lite. / Apparel industry has changed significantly during the last 30 years. This has led to new business models based on trendy, cheap and fast fashion. H & M, Lindex and Gina Tricot are some Swedish supply chain retailers with a fast fashion concept. The concept encourages consumers to constantly consume clothing and stimulates the need of consumers to wear the latest fashion at a reasonable price. This behaviour has a long-term impact on the environment, which has led to companies wanting to be more responsible. The companies need to take more responsibility to avoid media and stakeholders from questioning their business models. Retail chain companies have started to produce organic products to meet their expectations. The big question is how the consumers perceive this, considering that the customers want to satisfy their needs to wear something new, trendy and cheap. The purpose of this thesis is to examine how consumers perceive organic products in fast fashion companies, given that the concept, in practice as well as in thought, is contrary to a sustainability perspective. This was examined through a quantitative method in the form of a survey and for an in-depth examination through a participant observation, to study consumer attitudes to sustainable products in the fast fashion companies. It also had examined how a fast fashion company communicates their organic products in their store through a passive observation. The conclusion that emerged was that fast fashion consumers prioritize other factors like price, design and quality over sustainability when they shop. This study indicates that the fast fashion company does not communicate their organic products actively to their customers. This can be interpreted as a defensive marketing to avoid problems with their image out to the customers. Since companies are working with a sustainability perspective but does not communicate this to the customers.

M. Tech. Fashion Design / Globalization has made it possible to produce cheap clothing at increasingly lower prices, prices so low that they tempt the consumers into buying them and not thinking twice about disposing of them. The idea of "fast fashion" leaves a pollution footprint, with each step of the clothing life cycle generating potentially environmental and occupational hazards. The primary purpose of this study was to examine consumers' understanding of sustainable clothing and to determine if their knowledge could have some positive influence on the frequency of purchase and disposal of clothing.