Title: The analysis clubs in Mattoni NBL and their work with fans Objectives: The main objective of the work is, how the clubs work with their fans. The thesis also shows the marketing of the clubs, marketing mix, promotion, promotion actions and fan base. The data, which I recieved from the clubs, I compare and analyse. From this data I deduce conclusions, which can improve communication and the presentation of the clubs to the public and can help improve attendance. Key words: marketing, promotion, merchandising, charity, attendance, tickets, fan, basketball

Introduction: Entrepreneurial fashion businesses are very important due to the employment, income, products and services they provide. The South African government has identified small, medium and micro enterprises (SMMEs) to address the economic challenges in this country. Entrepreneurship development is a means to economic development, which implies developing an entrepreneurial population. Aim: To acquire an integrated perspective on fashion entrepreneurs, their businesses and the technological environment in which they function, in order to understand the maintaining of a successful fashion business and to offer recommendations for the training and development of potential and existing fashion entrepreneurs. Method: A convenience sample of 100 fashion entrepreneurs in the Vaal Region was selected. A self-administered, structured questionnaire was compiled and used to gather the information. Section A focused on demographic background information, section B investigated entrepreneurial attributes, section C investigated the start-up and functioning of the business and section D concentrated on the technological environment. The instrument was tested for validity and reliability. Results: There were more female than male respondents, which corresponds with recent global statistics. The age distribution of these fashion entrepreneurs was quite balanced between younger, middle and older groups. Nearly three-quarters of the respondents were married, mostly with children aged older than 19 years. The majority of these fashion entrepreneurs had a tertiary qualification, but only a fifth had formal business training while negligibly few had formal training in business management or other business training. Six desirable entrepreneurial attributes were investigated and ranked in the following order: Leadership; Commitment and determination; Motivation to excel; Creativity, self-reliance and ability to adapt; Customer service; Tolerance of risk, ambiguity and uncertainty. All the attributes except the last one were scored quite high. They possessed most required entrepreneurial skills and knowledge, but lacked training in specific areas. Most ran their businesses as a sole career, employing one to four people and relied on the word-of-mouth advertising method. They used computers and information technology to a moderate extent and industrial equipment to a low extent.

M. Tech. (Fashion, Department of Arts and Design, Faculty of Human Sciences): Vaal University of Technology / Criteria used by fashion consumers to assess the quality of apparel products during the decision-making process are a good indication of what considerations to keep in mind for customer satisfaction. Evaluative criteria of concern to apparel customers are intrinsic attributes, involving physical features such as design/style, materials and construction and performance features such as aesthetic and functional aspects and extrinsic attributes such as price, brand, store image, label, country of origin and appropriateness for the occasion, in this case casual day wear. The broad research aim of this exploratory study was to determine which evaluative criteria were used by female fashion consumers in the Vaal Region to determine apparel quality when purchasing casual daywear, and to what extent the various criteria were applied. A self-administered, structured questionnaire was used to collect the data. Sections 1 and 2 measured the importance of intrinsic and extrinsic clothing evaluative criteria. Section 3 investigated the frequency with which the respondents bought casual daywear at various store types, namely specialty, department and discount stores, while section 4 gathered the demographic information of the respondents. A representative sample was chosen from the academic personnel of all seven tertiary institutions in the Vaal Region. The majority of the lecturers (38.00 percent) were between the ages of 31 and 40, which can be described as relatively young, constituting a group sometimes referred to as baby busters or Generation X. Although the predominant population group was white (65.71 percent), a quarter of the respondents were black. They all had a tertiary qualification, indicating a relatively high educational level, and an average income. These espondents were predominantly married, either by orthodox or customary marriage. Regarding the application of evaluative criteria for quality assessment, these respondents used intrinsic apparel attributes to a greater extent than extrinsic attributes. Three functional performance aspects namely durability, comfort and fit were rated equal and most important for judging quality, followed closely by an extrinsic attribute namely appropriateness for casual daywear. Three clusters of respondents could be distinguished, each with a specific disposition towards the evaluative criteria. The most popular store type for clothing was Department stores, followed by Discount and Specialty stores.

A research report submitted to the Faculty of Science, School of Animal, Plant & Environmental Sciences, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Science in Interdisciplinary Global Change Studies. Johannesburg, 2016 / This study examined the retail clothing industry of South Africa and the associated sustainability practices, with particular focus on supply chain management. This study was conducted in order to test the relationship between sustainable supply chains and profitability in the hope that it might provide incentives for managers to adopt sustainability into their supply chain operations. The study made use of a case study analysis through a collection of quantitative and qualitative data of the sample organisations’ integrated reports and financial results to determine if there was a correlation between sustainable business practices and long-term economic profitability. Interviews were also conducted with industry participants in order to gain further insight. The study found that organisations that showed the highest investment along all three pillars of sustainability also experienced the largest and most stable economic growth within the sample. Although this could not be validated due to the limited sample size, the results did infer a positive association between sustainable supply chain management and economic success. It was also found that investing into the social capital of an organisation did have the potential to improve the economic success of an organisation within the retail clothing industry of South Africa. This study identified sustainable supply chain management frameworks that could benefit organisations within this industry financially. Further research is required into this field but it can be inferred that the incorporation of sustainable supply chain management can lend itself towards economic success within the retail clothing industry of South Africa. / LG2017

El presente Trabajo de Suficiencia Profesional es una investigación basada en fuentes primarias y secundarias, cuya finalidad es evaluar la influencia del Sistema de Costeo ABC en la Gestión Empresarial de las Mypes textiles comercializadoras de merchandising de Lima 2017. En el primer capítulo, está compuesto por el Marco Teórico, el cual es necesario para analizar las diversas interpretaciones y puntos de vista de los expertos en el tema, que permitirá validar el análisis y diagnóstico relacionados con el sistema de Coste ABC y su influencia en la Gestión empresarial. El segundo capítulo, se relaciona con el planteamiento del problema, en el cual se desarrolla la justificación del tema en investigación bajo la coyuntura actual. Asimismo, se trabajarán los objetivos para dar solución a los problemas propuestos y validar la hipótesis del presente trabajo. El tercer capítulo, se presenta la metodología escogida para sustentar la postura respecto a la presenta investigación. El cuarto capítulo, consiste en el desarrollo del caso aplicativo de la empresa L&N S.R.L, asimismo, se desarrolla la aplicación de los instrumentos y resultados obtenidos según la metodología escogida para la investigación, el cual respaldara la hipótesis a sustentar. Finalmente, el quinto capítulo desarrollará el análisis de los resultados cualitativo y cuantitativo, a fin de emitir las conclusiones y recomendaciones finales respecto al presente trabajo de investigación. / The present Work of Professional Sufficiency is a research based on primary and secondary sources, whose purpose is to evaluate the influence of the Activity-Based Costing (ABC) system in the Business Management in the textile Micro and Small Enterprises (MSE and MYPE for its spanish acronyms) dedicated to the merchandising business in the year 2017 in Lima. The first chapter is composed of the theoretical framework, which is necessary to analyze the diverse interpretations and points of view of the experts in the subject; this will allow validated the analysis and the diagnoses related to the Activity-Based Costing (ABC) system and its influence in the business management. The second chapter is about the approach of the problem where the justification of the present research under the current conjuncture is developed. Likewise, the definition of the objectives for solve the proposed problems and the validation the hypotheses of the present work are considered as part of this section. The third chapter, the methodology to support the position regarding the present investigation is presented. The fourth chapter consists of the development of the applicative case of the company L & N S.R.L, as well as the application of the instruments and the results obtained according to the methodology chosen for the investigation, which will support the hypothesis of the present work. Finally, the fifth chapter will develop the qualitative and quantitative analysis of the results in order to issue the final conclusions and recommendations in this research work. / Tesis

by So Oi-kwan, Christina. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1988. / Bibliography: leaves 71-72.

Made available in DSpace on 2016-04-25T16:44:56Z (GMT). No. of bitstreams: 1 jefferson.pdf: 763341 bytes, checksum: c000c21a8fc230509babfacf5ba340be (MD5) Previous issue date: 2007-05-21 / The conducted survey intended to verify the perception of Brazilian advertising agents in relation to the following phenomena: the potential of Branded Content and product placement, and the impact of technological advances on the effectiveness of publicity in television. To do so, a qualitative research was developed by using the analysis content technique. The universe to be studied, from which a sample of 10 advertising agents was extracted, was formed by advertisers from the media, planning or creation, who work in any of the 35 biggest advertising agencies in Brazil. The agencies headquarters are in the city of Sao Paulo and they are not agencies of exclusively one client. The interviews were semi-structured with relatively open guide questions, following a pre-determined plan. The data analysis technique used was the enunciation analysis, which is a specific type in the field of content analysis. The results indicate that in Brazil, there are three factors that diminish the impact of technological advances on effectiveness of publicity in television: the Brazilian socio-economic structure, the sheer predominance of Globo Network and the quality of Brazilian television together with the fact that Brazilian people like commercials. Concerning audience fragmentation, most advertising agents emphasized a decrease in the effectiveness of publicity in television especially among young audiences, due to the fact that they are more open to adopting new technologies. In relation to the perception of product placement, the majority of advertising agents believe in its potential with the following restrictions: a greater integration between product and content and attention to the excessive number of actions in the same program. In relation to Branded Content, most advertising agents believe it to be only another tool at their disposal. On the other hand, three of them believe the Branded Content to be a future tendency, mainly because of the importance of appropriation of content by announcers / A pesquisa realizada pretendeu verificar a percepção dos publicitários brasileiros em relação aos seguintes fenômenos: o potencial do Branded Content e do merchandising, e o impacto dos avanços tecnológicos na eficácia da propaganda em televisão. Para isso foi desenvolvida uma pesquisa qualitativa utilizando-se a técnica de análise de conteúdo. O universo a ser estudado, do qual se extraiu uma amostra de dez publicitários, foi composto por publicitários, das áreas de mídia, planejamento ou criação, que trabalhem em quaisquer das 35 maiores agências de propaganda do Brasil com sede na cidade de São Paulo e que não sejam agências exclusivas de um único cliente. As entrevistas foram semi-dirigidas com perguntas guias, relativamente abertas, seguindo-se um roteiro pré-determinado. A técnica de análise de dados que se utilizou foi a análise de enunciação, que é tipo específico do campo da análise de conteúdo. Os resultados indicam que no Brasil há três fatores que diminuem o impacto dos avanços tecnológicos na eficácia da propaganda em televisão: a estrutura socioeconômica brasileira, a supremacia acentuada de audiência da Rede Globo e a qualidade da televisão brasileira aliada ao fato do brasileiro gostar de propaganda. Em relação à fragmentação da audiência a maioria dos publicitários ressaltou uma diminuição da eficácia da propaganda em televisão especificamente no público jovem, em função deles serem mais receptivos à adoção de novas tecnologias. Quanto à percepção em relação ao merchandising a maioria dos publicitários acredita em seu potencial com as seguintes ressalvas: uma maior integração do produto ao conteúdo e um cuidado com o excesso do número de ações no mesmo programa. Em relação ao Branded Content, a maioria dos publicitários acredita ser apenas mais uma ferramenta à disposição deles. Por outro lado, três publicitários acreditam que o Branded Content seja uma tendência para o futuro, principalmente pela importância da apropriação do conteúdo pelos anunciantes

I dagens samhälle kretsar shopping inte bara kring själva produkterna som säljs, utan även om hur butiksmiljön är uppbyggd. Den visuella miljön och hur produkter presenteras har stor påverkan på kunders beteende och inköp. Ljus, ljud och färger påverkar våra sinnen både positivt och negativt, vilket butiker utnyttjar på olika sätt. Syftet med detta uppsatsarbete är att beskriva vad unga kunder (18-25 år) anser ska ingå i ett attraktivt och starkt butikskoncept. Syftet är också att undersöka hur unga kunder upplever likheter respektive skillnader gällande butikskoncept för butikskedjor och produktutvecklande varumärkesleverantörer. Metoden som använts för att komma fram till resultatet och slutsatsen är både en kvantitativ och en kvalitativ undersökning. En webbenkät på 10 frågor skickades ut via mail och besvarades av 100 personer. Sex stycken djupgående intervjuer gjordes efter att svaren på den kvantitativa undersökningen hade analyserats. Resultatet är att de två mest betydelsefulla faktorerna i ett starkt butikskoncept, enligt uppsatsens undersökningar, är fokusering på ordning och reda samt personalbeteende. Skillnaderna mellan de olika butikskoncepten visade sig i alla olika kategorier men främst i just ordning och reda av butiken samt gällande personalens attityd. Enligt uppsatsens undersökning uppskattar unga kunder generellt sett produktutvecklande varumärkesleverantörers butikskoncept mer än butikskedjors. Engelsk titel: Strong and attractive store concept - from young customers perspectiveEngelska nyckelord: Product developing brand manufacturers, chain store, store concept, customer experience, customer behavior, sensory influences, visual merchandising Sammanfattning på engelska: In today's society shopping is not just about the products that are sold. How the retail environment is constructed, the visual environment and how the products are presented has a major impact on customer behavior while purchasing. Light, sounds and colors affect our senses both positively and negatively, which stores utilize in different ways. The purpose of this research paper is to describe what young customers (18-25 years old) consider to be included in an attractive and strong store concept. It also aims to examine how young customers perceive similarities and differences considering store concept for chain stores and product developing brand manufacturers. The method that has been used to get the results and the conclusion is both a quantitative and a qualitative survey. An online survey of ten questions was sent out by email and was answered by a hundered people. Six interviews were made after the responses to the quantitative survey had been analyzed. The result is that the two most significant factors in a strong store concept, according to the thesis research, is focusing on order in the store and staff behavior. The differences between the two different store concepts appeared in all categories but mainly in the order of the store as well as staff behavior. According to the thesis research customers generally appreciate the store concept of product developing brand manufacturers more than chain stores concepts. / Program: Textil produktutveckling och entreprenörskap

Denna uppsats handlar om modeföretags online visual merchandising ur ett konsumentperspektiv. Vi har undersökt vad konsumenter anser vara viktiga aspekter ur perspektiven miljö, navigering och produktpresentation för att de ska finna en e-handelssida attraktiv. Tidigare forskning visar att för en kund ska genomföra ett lyckat köp på ett modeföretags e-handelssida krävs det att den virtuella miljön är väl utformad. Dock fann vi ett gap i tidigare forskningen där teorierna inte var prövade utifrån ett konsumentperspektiv. Målet var därför att skapa en modell, som tog hänsyn till konsumentens åsikter, och som modeföretagen kan ha användning för vid utformning av sin virtuella miljö. Vi har funnit inspiration till vår studie utifrån ett fallföretag, här i uppsatsen kallat Företag X, som är ett modeföretag som till största del bedriver sin handel på nätet. För att tillgå data som kunde besvara vår frågeställning valde vi en kvalitativ inriktning på vår studie där sju tycken semistrukturerade intervjuer utgjorde den största delen av vår datainsamling. Vi utförde även två observationer på Företag X i form av möten, som fungerade som en förstudie till våra intervjuer. Vår undersökning visade att konsumenter föredrar en avskalad och enkel e-handelssida som är lätt att hitta på. Reklambilderna på förstasidan ska vara enhetliga och inspirerande och alla onödiga bilder och texter ska tas bort. Även navigeringen ska vara enkel som möjligt eftersom konsumenten värdesätter så få klick som möjligt innan hen når den tänkta produkten. Produktbilderna och produkttexten ska vara i fokus på en produktsida eftersom hen gärna vill få en snabb överblick över produktens egenskaper. Konsumenten vill helst att det ska finnas tre bilder på produkten, en fram, en bak och en från sidan, som ska vara på en mänsklig modell mot en neutral bakgrund. Produkttexten ska vara kort och koncis men samtidigt beskriva en känsla av plagget. Zoom och catwalk-film är värdeadderande verktyg som gärna får finnas med vid produktvisningen. Utifrån vår studie kan vi konstatera att dagens modeföretag har en stor utmaning framför sig gällande utformning av sin e-handelssidas atmosfär, navigering och produktpresentation för att attrahera kunden till ett köp och för att hen ska känna sig säker i sitt köpbeslut. Utifrån vår studie kan vi också konstatera att konsumenterna är kräsna då de ställer höga krav på att informationsflödet från företagen ska uppfylla deras förväntningar på plagget. Då modeföretagen ännu inte kan individanpassa sina e-handelssidor i den höga grad som konsumenten troligtvis hade velat är det av stor vikt att företagen ändå har kunskap om vad deras kunder eftersträvar i fråga om den virtuella miljön. Därför kan vår utformade modell hjälpa modeföretagen att använda sig av online visual merchandising på rätt sätt / Program: Textilekonomutbildningen

Syftet med studien är att försöka förstå vilka betydelsefulla delar som Acne bör fokusera på isamband med försäljning via outletbutik respektive concept store. Frågeställningarna syftartill att undersöka om varumärkets profil förändras genom att fler konsumenter har tillgång tillvarumärket genom en outletbutik. Ett annat delproblem inriktar sig på köpbeteende och hurdet förändras liksom säljtekniken i en outletbutik i jämförelse med en concept store. Vårstudie har genomförts med både kvalitativa och kvantitativa metoder i egenskap av intervjuer,marknadsundersökningar samt observationer. Problemformuleringen har besvarats utifrån tvåempiriska perspektiv, företagets och konsuments perspektiv. Vår avgränsning har gjorts tillvarumärket Acne, deras concept store i Göteborg och deras outletbutik på Freeport DesignerOutlet Village i Kungsbacka. De två olika perspektiven har använts för att beskriva ochanalysera de olika synvinklar samt teorin som använts för att utifrån det kunna dra slutsatser.Vi anser att de betydelsefulla delar Acne bör fokusera på i samband med försäljning viaoutletbutik respektive concept store är säljteknik och visual merchandising. Vi grundarslutsatsen på den analys vi genomfört och anser att aspekterna bör tillhandahållas på de bådaförsäljningsplatserna. En rad olika steg innefattas i en kunds köpprocess där inga markantaskillnader utmärktes av köpbeteendet i jämförelse mellan en concept store och en outletbutik.Utgången av vår analys har resulterat i att trovärdheten av varumärket genom outlet-konceptetkan ta skada på lång sikt utifall det missbrukas. / Program: Butikschefsutbildningen