No description available.

Title: The emojis consumer perception in the online advertising Research question: How consumers perceive emojis in online advertisement? Supervisor: Venilton Reinert Course: Strategic Marketing with Independent Project Keywords: Emojis, brand image, digital marketing, perception, online advertisement Purpose: The purpose of the study is to analyse the consumer’s perception regarding brands using emojis in their online communication strategy. The purpose is also to understand the profit that could earn brands by using emojis and what they can add to the brand image. Methodology: Quantitative survey has been created to answer the research question. We have used a questionnaire with the use of a non-random sampling by convenience. Three hundred eighty-two people were answering closed and multiple-choice questions in order to quantify the weight of emojis in consumer’s mind. Findings: The results of the survey show that women from 15-25 years old are the most positive receptive group regarding brands using emojis. In addition, using emojis is a good way to improve the brand image but companies have to adapt the strategy depending on the target. Most of the respondents have a positive image about emojis but it doesn’t mean that it influences their willingness to consume a specific brand rather than another. Research limitation: Information is pretty hard to find because of the fact that the emojis topic is really recent. It is complicated to find data and reliable sources about it. Moreover, the sampling we used is not representative of the whole population, so it is not obvious to generalize the findings. Finally, to complete our survey, it would have been interesting to conduct a qualitative study in parallel to go deeper in the analysis of perception.

Syftet var att undersöka hur barn kommunicerar med varandra i skriftliga konversationer på sina smartphones. Jag har använt mig av en empirisk metod där jag bad barn om att få ta del av barns konversationer för att undersöka deras användande av emoji-figurer och visuella signaler, så som till exempel imititerande ljuduttryck. Jag har utgått från tidigare forskning och teorier vid analyserandet av insamlad data. Konversationerna jag fick ta del av är både sms- och WhatsApp-konversationer mellan barn 8-12 år som jag analyserade utifrån ett CA-perspektiv (Conversation Analysis/samtalsanalys). Jag kom fram till att barnen främst använde sig av strategier för att öppna upp till samtal och påkalla uppmärksamhet genom upprepade lystringssignaler. Därefter i konversationerna användes ofta emoji-figurer för att förstärka och beskriva känslor. Några riktigt avslut av samtal förekom inte, de flesta rann bara ut i sanden eller avslutades med en bekräftande emoji-figur. De nya visuella språket och emoji-figurerna har blivit en del av vår vardag och används flititgt och hjälper oss att förmedla känslor som är svåra att sätta ord på i situationer vi inte kan se varandra

USE OF EMOJI IN PAIN LEVEL ASSESSMENT IN PEDIATRIC DENTAL PATIENTS Purpose: The purpose of this study is to determine the efficacy of a pain scale with Emoji images in comparison to the commonly used Wong-Baker FACES® pain scale. Methods: Healthy, English-speaking patients aged 4-17 presenting to the VCU Pediatric Dental clinic and the operating room and presenting to the MCV Pediatric Emergency Room were asked to rate their pain using the Wong-Baker FACES® and Emoji scales. These patients were then asked to select which pain scale they preferred. Results: A total of 151 children were enrolled in the study. The proposed Emoji scale was preferred by 86% of enrolled children (n=151). Children rated their pain the same on the two scales 78% of the time indicating a weak overall agreement between the two scales as defined by Cohen’s Kappa (k=0.5863, 95% CI: 0.47-0.70). In the instances of disagreement, 82% were within one image on the pain scale. There was a roughly even split between which scale corresponded to the higher pain level (56% Wong-Baker was higher and 44% Emoji was rated higher). Conclusions: A majority of the patients surveyed presented with no pain. The Emoji scale showed moderate agreement with the Wong-Baker FACES scale. A majority of the patients preferred the Emoji scale demonstrating the strong communicative utility of Emoji.

Doctor of Philosophy / Department of Human Nutrition / Delores H. Chambers / Although consumer emotions have recently become a popular research area in the sensory and consumer sciences, there remains a need for an approach designed to evaluate children’s food emotion experience. The objective of this research was to understand U.S. and Ghanaian children’s emotion responses to food, using words and emojis. In the first part of the research, focus groups were conducted to understand children’s use of emotion words and emojis in response to an array of food consumption experiences, both real and recalled. Through this study, a narrowed list of appropriate words and emojis was identified for further testing with children. This study also revealed that children readily use both emotion words and emojis to characterize their food experiences. The next phase of the research was conducted in three parts, which each included emotion assessments of children’s favorite and disliked foods, as well a common set of eight products selected to elicit a broad range of emotions. First, the emotion set identified in focus group testing was used by children in the United States to assess pictures of foods. The responses from this study were used to further narrow the list of appropriate emojis and emotion words. Second, the reduced emotion set was used by children in the U.S. to assess appearance and post-taste emotions for the products. Finally, a food image test with the reduced emotion set was conducted in Accra, Ghana with schoolchildren. Fielding in Ghana allowed for an exploration of the considerations sensory researchers must make when conducting cross-cultural research with children. Emotion word and emoji usage was similar between U.S. and Ghanaian participants, although some differences were observed. The U.S. studies were compared, revealing the influence of stimulus type on children’s reported emotions. Results from the actual food experiences (appearance, taste) were more positive compared to the evaluation of images. Finally, among Ghanaian and U.S. children, high frequencies of selection for positive emotion words and emojis aligned with a favorite food experience. Overall, this research introduces a new approach to consumer emotion research with children for use both domestically and abroad.

No description available.

About moving language from one material to another.

<p>  </p> <p>This study addresses a critical gap in the existing literature by investigating the manifestation of impoliteness through the use of emojis within the online Vietnamese community on social media. The research is guided by three central questions: (1) How do Vietnamese Facebook users use emojis in their posts and comments? (2) How do Vietnamese Facebook users perceive impolite behaviors in cyberspace? and (3). What strategies do Vietnamese speakers employ to express impoliteness with emojis on social media? Quantitative and qualitative analyses were performed on a corpus of posts and comments on a Facebook showbiz confession page. Results show that facial emojis, particularly those forming homogeneous sequences, are preferred, with laughter-related emojis prominently featured. Additionally, emotive particles, together with expletives, frequently co-occur with emojis, compensating for absent extralinguistic cues in computer-mediated communication. By administering checks using dictionaries, mutual information scores, collocation visualizations, and cosine similarity, a nuanced understanding of impoliteness in CMC was achieved. Religious influences, particularly from Buddhism, were found to play a significant role in shaping Vietnamese impoliteness perception, exemplified by terms such as <em>vô duyên</em> and <em>sân si</em>. A coding scheme informed by findings from the second research question on a sample of 100 first posts and comments in the main corpus was used. The study further substantiates the hypothesis that Vietnamese speakers predominantly employ implicational impoliteness strategies, particularly through multimodal mismatches facilitated by emojis. Conventionalized formulas featuring emojis were infrequent, suggesting a preference for more dynamic and context-specific impoliteness expressions. This research contributes to the refinement of impoliteness theoretical and methodological approaches, as well as providing a foundation for further studies in online discourse and natural language processing. </p>

La thèse se propose de définir un modèle de valorisation des noms de domaine, ces identifiants numériques sur Internet.Identifiants numériques assimilables à des numéros de série évolués, les noms de domaine ont été dévoyés de leur fonction principale au cours des trente dernières années, jusqu’à devenir aujurd’hui des actifs immatériels faisant l’objet de transactions importantes, atteignant plusieurs millions de dollars.De la création des extensions de noms de domaine à leur délégation, nous verrons comment les chartes de nommage et la gouvernance d’Internet ont affecté la nature et le positionnement des noms de domaine d’un point de venue technique et économique. Dans un deuxième temps nous verrons les différentes méthodes de valorisation existantes et nous en sélectionnerons une afin de l’appliquer pour les noms de domaine.Dans le cadre de l’expérimentation associée, nous chercherons à définir des tendances de valeur, des corrélations et nous chercherons à déterminer si la valeur des noms de domaine s’avère être prédictive.Enfin, nous proposerons une méthode de valorisation des noms de domaine basée sur cette expérimentation ainsi que différents outils permettant de gérer au mieux un parc de noms de domaine comme c’est fréquemment le cas au sein de grandes sociétés / The thesis aims to define a model for valuing domain names, these digital identifiers on the Internet. Digital identifiers that can be likened to advanced serial numbers, domain names have been diverted from their main function over the past thirty years, until today they have become intangible assets that are the subject of major transactions, reaching several million dollars.From the creation of domain name extensions to their delegation, we will see how naming charters and Internet governance have affected the nature and positioning of domain names from a technical and economic point of view. In a second step we will look at the different existing valuation methods and select one in order to apply it to domain names.As part of the associated experimentation, we will seek to define value trends, correlations and determine whether the value of domain names is predictive. Finally, we will propose a method for valuing domain names based on this experimentation as well as various tools to better manage a fleet of domain names, as is often the case in large companies.

This thesis attempts to contribute to the study of punctuation marks (including emoji and emoticons) used in computer-mediated communication. It aims to describe their role in abusive comments on YouTube videos with LGBT content and the extent to which their use differs in respectful and hateful comments on such videos. The analysis concentrates also on how the distribution of punctuation marks differs in relation to the polarity, content and length of comments. The thesis also provides a comparison of the frequency of the occurrence of punctuation marks in both respectful and hateful comments. In addition to that, this paper attempts to classify emoji and emoticons according to their role in the text. Key words Computer-mediated communication, YouTube, emoji, emoticons, punctuation, Internet communication