This study deals with "open code dating," the movement by grocery manufacturers and distributors toward dating perishable food packages in such a manner that consumers can readily determine product freshness or length of time on store shelves. The study explores the desirability and feasibility of open code dating, placing greatest importance upon the response of the consumer to the concept. It was found that consumers were aware of open code dating and generally strongly desired its universal adoption. Shoppers were also confused by open dating and failed to understand freshness dates properly. The strongest desire for open dating was found in shoppers at the upper end of the socio-economic scale. Grocery retailers expressed satisfaction with open coding, believing it an aid in stock rotation and customer satisfaction. Possible disadvantages, such as increased throwaway costs and large conversion costs, were not perceived as being significant. The businessmen favored widespread adoption of open code dating. On the basis of data from interviews with shoppers, it is concluded that consumers desire adoption of open code dating and do use this service. It is also concluded that adoption of open code dating would be an economically sound decision which would constitute a desirable marketing strategy.

Darbo tikslas: Įvertinti KTU Cheminės technologijos fakulteto studentų žinias ir požiūrį apie genetiškai modifikuotą maistą, jo ženklinimą. Darbo uždaviniai: 1. Nustatyti KTU Cheminės technologijos fakulteto studentų informavimo šaltinius apie genetiškai modifikuotą maistą ir jo ženklinimą. 2. Ištirti KTU Cheminės technologijos fakulteto studentų žinias ir požiūrį apie genetiškai modifikuotą maistą ir jo ženklinimą. 3. Parengti rekomendacijas siekiant pagerinti genetiškai modifikuoto maisto ir jo ženklinimo informuotumą. Tyrimo metodika: Tyrimo objektas: Žinios ir požiūris apie genetiškai modifikuotą maistą ir jo ženklinimą. Tyrimo metodai: Mokslinės literatūros analizė, teisinių dokumentų analizė, anketinė apklausa. Tyrimo metu buvo išplatinta 120, atsako dažnis - 80,83 proc. Statistinės analizės metodai: Apklausos rezultatai buvo analizuojami naudojant Microsoft office Excel 2007 ir kompiuterinį SPSS 13.0 versijos statistinį duomenų analizės paketą. Statistinis duomenų reikšmingumas buvo tikrinamas pagal chi kvadrato kriterijų ir laisvės laipsnių skaičių. Požymius analizuojant kito rodiklio atžvilgiu skirtumai laikyti statistiškai reikšmingais, kai reikšmingumo lygmuo p<0,05. Rezultatai: Dauguma respondentų dažniausiai gauna informaciją apie genetiškai modifikuotą maistą ir jo ženklinimą internete (15,5 proc. moterų ir 11,3 proc. vyrų), 30,9 proc. moterų ir 35,1 proc. vyrų žino šiek tiek, tačiau norėtų būti daugiau informuojamas,-a. Didžioji dalis apklaustųjų mano, jog... [toliau žr. visą tekstą] / Aim of study: to evaluate student‘s knowledge and attitude to genetically modified food and its labeling in KTU faculty of chemical technology. Objectives: 1. To survey the repositories of genetically modified food and his labeling. 2. To survey the knowledge and attitude to genetically modified food and its labeling. 3. To prepare recomendations to increase privity of genetically modified food and its labeling. Methods: Object of the research - knowledge and attitude to genetically modified food and its labeling. The questionnaire was compiled after making an analysis of the latest Lithuanian and foreign scientific literature and legislation. There were totally 120 students of KTU faculty of chemical tecnology interviewed using the anonymous questionnaire (response rate 80,83 percentage). Data analysis was performed using the statistical data analysis package SPSS (version 13.00) (the chi-squared test, df) and Microsoft office Excel 2007. Differences between the indices were considered statistically significant for p-values less than 0.05. Results: The most of respondents get information about genetically modified food and its labeling commonly in internet (15.5 percentage women and 11.3 percentage men), 30.9 percentage women and 35.1 men know a little bit, but they want to get more information. In addition to this, respondents think, that genetically modified food is harmful (33.7 percentage women and 32.3 percentage men) because of lack information about its safety (33.6... [to full text]

The thesis scrutinizes government activities in response to obesity epidemics in European Union. It reveals causes of obesity; it's social costs and possible solutions on national level. Fat tax, physical activity endorsement and food products label regulation are analysed and assessed based on their effectiveness in obesity reduction.

Dining out has become an important part of the American lifestyle, greater frequencies as well as increased portion sizes have led to concern. The number of Americans that are classified as overweight or obese has also increased considerably, and the foodservice industry has become a target. Mandatory labeling of menu items has been avoided to this point, but the subject has moved to the forefront and continues to be debated. This study surveyed 502 patrons at a student-run restaurant in Texas. Respondents provided information concerning their health and dining habits as well as their attitudes toward and intended usage of nutritional information (NI) on menus in full-service restaurants. Gender, education levels, age, and household income affect the attitudes toward and intended usage of NI. Exercise frequency, the current use of nutritional information on packaged foods, and the practice of healthy eating habits are all related to the intended use of NI while dining out.

Indiana University-Purdue University Indianapolis (IUPUI) / The study was conducted to examine the communication between the customer and the cashier at the point of purchase in the process of determining the impact of the labeling laws. This study used an inductive qualitative design for data collection and data analysis. Data from this study suggest that calorie counts on menu labels are discussed frequently between the customer and the cashier at the point of sale at fast-casual restaurants. The data found gives us a framework and rationale as to why previous research on the effectiveness of the calorie labeling law in the Affordable Care Act have yet to make a significant impact in reducing consumer’s total daily caloric intake when eating food away from the home and found three specific reasons as to why the calorie labeling law may not be working the way the government intended it to. First, consumers at fast-casual restaurants rely on the cashiers as calorie guides because they are not aware or knowledgeable about the recommended daily caloric intake and often underestimate the total calories in their meals. Secondly, the study’s findings indicate that when restaurants offer lower calorie choices and downsizing options like a “small pita” at Pita Pit instead of a “regular pita”, many consumers buy the downsized item or smaller portion but food chains are not downsizing their signature items. Third, the study examined if the cashiers are trained in any way to discuss new regulations and calorie count/nutritional value and not one cashier was trained specifically about the calorie labeling law and why certain foods on the menu have more calories than others even though they are influencing decision making. Conversations at the point of sale have been routinely ignored in research about the calorie labeling law and this research helps to understand the choices consumers are making with the newly implemented calorie labeling regulation. The results from this study helps us further advance our understanding as to why consumers make the food choices they do while eating at restaurants.

Introdução: O papel da rotulagem como instrumento de promoção da alimentação saudável depende da adequação de sua linguagem aos objetivos da política pública. Objetivos: Revisar a literatura científica sobre a comunicação com o consumidor por meio da rotulagem nutricional e da rotulagem relativa a impactos socioambientais em embalagens de alimentos; entender como se formam os discursos sobre alimentação saudável na rotulagem; e elaborar propostas para fortalecer o efeito dos rótulos como instrumento de promoção da alimentação saudável. Métodos: Busca não sistemática de estudos sobre a comunicação via rótulos de alimentos em bases de dados do campo da saúde e multidisciplinares; e análise qualitativa do discursode embalagens de \"cereais matinais\", selecionadas a partir do ethos da marca. Resultados e discussão: A revisão traz estudos de recepção que apontam um mau aproveitamento dos rótulos pelos consumidores devido à linguagem excessivamente técnica; poucos estudos de emissão exploram o efeito de elementos visuais e verbais com apelo emocional na comunicação. A análise empírica do corpus, delimitado por quatro ethe (imagens de si criadas pelas marcas), mostra que o design das embalagens modula a geração dos sentidos, criando uma hierarquia para as mensagens capaz de reduzir o efeito das informações obrigatórias. Propõem-se novos caminhos para melhorar a comunicação sobre alimentação saudável e sustentável nos rótulos. Conclusão:A comunicação sobre aspectos nutricionais e socioambientais da alimentação via rótulos, tal como prevista na legislação atual, prejudica seu papel como instrumento de promoção da alimentação saudável. Para transmitir as mensagens conforme o pretendido pela Política Nacional de Alimentação e Nutrição, é preciso rever as informações priorizadas, repensar o design e aprimorar a linguagem, a fim de controlar melhor os efeitos de sentidos gerados. / Introduction: The role of labeling as a tool for promoting healthy eating depends on the adequacy of their language to the objectives of public policy. Objective: To review the scientific literature on communication with the consumer through nutritional labeling and the labeling related to social-environmental impacts in food packages; to understand how the discourses about healthy eating are formed in food labeling; and to develop proposals to strengthen the effect of food labels as a tool for promoting healthy eating. Methods: Nonsystematic search of studies on communication in food labels in health and multidisciplinary databases; and qualitative discourse analysis of the labels of \"cereals\", selected from the ethos of the brand. Results and discussion: The review brings reception studies that indicate a poor use of labels by consumers due to excessively technical language; few studies explore the effect of visual and verbal elements with emotional appeal in communication. The empirical analysis of the corpus, bounded by four ethe (images of themselves created by the brands), shows that the design of the package modulates the generation of meaning, creating a hierarchy of messages that is able to reduce the effect of mandatory information. Alternatives for the communication about healthy and sustainable eating in food labels are suggested. Conclusion: The communication on nutritional and social-environmental aspects of food in food labels, according to legislation, jeopardizes its role as an instrument for promoting healthy eating. To convey the message as intended by the National Food and Nutrition Policy, it is recommended to review the prioritized information in labels, to rethink the design and to enhance the language in order to better monitor the effects of meanings generated.

The thesis deals with the influence of marketing on the customer in the choice of food. It examines whether the influence of marketing prevails over customer´s own judgment about the choice of appropriate food for daily use in terms of monitoring its nutritional composition. The theoretical part deals with the basics of marketing, with a lot of attention being paid to food goods, food labeling, nutrition and the quality of food products, which can greatly affect the quality of life. The research was conducted through a questionnaire survey. The obtained data are processed in the form of tables and graphs, supplemented with verbal commentary. The validity of the set hypotheses is statistically evaluated and processed. Based on the results of the research, at the end of the thesis, the factors influencing the purchasing decision and the individual preferences of the respondents in the food selection are evaluated. The appendix provides an overview of practical information and general advice that should help shoppers to make choices when purchasing basic foods and to better understand the information given on individual product packaging.

Submitted by Maria Creuza Silva (mariakreuza@yahoo.com.br) on 2014-10-02T17:23:28Z No. of bitstreams: 1 DISS MP IZIDORIO GONÇALVES 2012.pdf: 324946 bytes, checksum: 027f5ce9ce4581dba679c4513c2310ea (MD5) / Approved for entry into archive by Maria Creuza Silva (mariakreuza@yahoo.com.br) on 2014-10-02T17:38:30Z (GMT) No. of bitstreams: 1 DISS MP IZIDORIO GONÇALVES 2012.pdf: 324946 bytes, checksum: 027f5ce9ce4581dba679c4513c2310ea (MD5) / Made available in DSpace on 2014-10-02T17:38:30Z (GMT). No. of bitstreams: 1 DISS MP IZIDORIO GONÇALVES 2012.pdf: 324946 bytes, checksum: 027f5ce9ce4581dba679c4513c2310ea (MD5) / O presente trabalho teve por objetivo analisar, quanto ao cumprimento da legislação pertinente, os rótulos dos alimentos pães e biscoitos produzidos em pequenas e médias indústrias das regiões do Recôncavo e Sudoeste da Bahia e comercializados em supermercados da cidade de Cruz das Almas - Bahia, considerando a importância da rotulagem no processo de informação em saúde para os cidadãos, tendo por base alguns dos caracteres definidos nas normas vigentes. Foram analisados 100 rótulos de biscoitos e 45 de pães totalizando 145. Os rótulos selecionados corresponderam a marcas diferentes, expostas ao consumidor em 6 supermercados com característica varejista. Os caracteres de interesse do estudo nos rótulos foram registrados em formulário específico e avaliados em relação às amostras com a base na legislação sanitária pertinente: RDC/ANVISA nº 259/02, RDC/ANVISA nº 360/03 e Lei 10.674/03. A análise dos dados foi feita através de frequência simples. Os resultados encontrados apontaram que, do total das amostras analisadas, a maioria absoluta dos rótulos, tanto de pães como de biscoitos apresentaram irregularidades quanto aos caracteres de declaração obrigatória. Entre os rótulos de pães, o maior grau de conformidade com as normas ocorreu com a variável “Conteúdo Líquido”, em 100% dos rótulos analisados. Contudo, apenas 8,8% declararam o item “Informações Nutricionais em maior destaque que outras informações” nos seus rótulos. Das 100 amostras de biscoitos, os caracteres mais satisfatórios foram “Conteúdo Líquido”, “Prazo de Validade” e “Data de Fabricação”, todos sendo informados em 98% dos rótulos. Porém a característica com maior inconformidade foi o “Lote”, com o percentual de apenas 11% de declaração nos rótulos. Conclui-se que há uma alta frequência de rótulos que não cumprem as normas vigentes, o que pode causar danos à saúde dos consumidores, apontando então para a necessidade de medidas estratégicas por parte das instituições competentes, visando a proteção da saúde através do controle sanitário dos alimentos. Considerando o alto percentual de rótulos que não declararam caracteres altamente relevantes como a “Presença de Glúten” e “Aditivos”, dentre outros, destaca-se a importância de promover ações educativas para a população, divulgando a importância das informações contidas nos rótulos, como crucial para proteção de sua saúde, ao tempo em que medidas devem ser adotadas na esfera governamental para assegurar que as indústrias cumpram o seu dever de informar conforme o que está disposto nas normas.

Introdução: O papel da rotulagem como instrumento de promoção da alimentação saudável depende da adequação de sua linguagem aos objetivos da política pública. Objetivos: Revisar a literatura científica sobre a comunicação com o consumidor por meio da rotulagem nutricional e da rotulagem relativa a impactos socioambientais em embalagens de alimentos; entender como se formam os discursos sobre alimentação saudável na rotulagem; e elaborar propostas para fortalecer o efeito dos rótulos como instrumento de promoção da alimentação saudável. Métodos: Busca não sistemática de estudos sobre a comunicação via rótulos de alimentos em bases de dados do campo da saúde e multidisciplinares; e análise qualitativa do discursode embalagens de \"cereais matinais\", selecionadas a partir do ethos da marca. Resultados e discussão: A revisão traz estudos de recepção que apontam um mau aproveitamento dos rótulos pelos consumidores devido à linguagem excessivamente técnica; poucos estudos de emissão exploram o efeito de elementos visuais e verbais com apelo emocional na comunicação. A análise empírica do corpus, delimitado por quatro ethe (imagens de si criadas pelas marcas), mostra que o design das embalagens modula a geração dos sentidos, criando uma hierarquia para as mensagens capaz de reduzir o efeito das informações obrigatórias. Propõem-se novos caminhos para melhorar a comunicação sobre alimentação saudável e sustentável nos rótulos. Conclusão:A comunicação sobre aspectos nutricionais e socioambientais da alimentação via rótulos, tal como prevista na legislação atual, prejudica seu papel como instrumento de promoção da alimentação saudável. Para transmitir as mensagens conforme o pretendido pela Política Nacional de Alimentação e Nutrição, é preciso rever as informações priorizadas, repensar o design e aprimorar a linguagem, a fim de controlar melhor os efeitos de sentidos gerados. / Introduction: The role of labeling as a tool for promoting healthy eating depends on the adequacy of their language to the objectives of public policy. Objective: To review the scientific literature on communication with the consumer through nutritional labeling and the labeling related to social-environmental impacts in food packages; to understand how the discourses about healthy eating are formed in food labeling; and to develop proposals to strengthen the effect of food labels as a tool for promoting healthy eating. Methods: Nonsystematic search of studies on communication in food labels in health and multidisciplinary databases; and qualitative discourse analysis of the labels of \"cereals\", selected from the ethos of the brand. Results and discussion: The review brings reception studies that indicate a poor use of labels by consumers due to excessively technical language; few studies explore the effect of visual and verbal elements with emotional appeal in communication. The empirical analysis of the corpus, bounded by four ethe (images of themselves created by the brands), shows that the design of the package modulates the generation of meaning, creating a hierarchy of messages that is able to reduce the effect of mandatory information. Alternatives for the communication about healthy and sustainable eating in food labels are suggested. Conclusion: The communication on nutritional and social-environmental aspects of food in food labels, according to legislation, jeopardizes its role as an instrument for promoting healthy eating. To convey the message as intended by the National Food and Nutrition Policy, it is recommended to review the prioritized information in labels, to rethink the design and to enhance the language in order to better monitor the effects of meanings generated.

This thesis deals with consumer misleading in the field of food labeling. The goal of the thesis was to determine specific products that may mislead consumers by their location and label in particular hypermarkets in Prague and Frýdek-Místek. Analysis of the potential misleading of the consumers has three parts -- examining of an obligatory information on the product package, checking of the location of the products in the shops, and the questionnaire. One part of the thesis deals with law (acts, judgements and other regulations) in the field of food labeling and misleading the consumer.