Portland, OR, is the site of a unique urban food cart phenomenon that provides opportunities for small business ownership and access points for culturally specific food for the city's foreign-born and minority populations. Known as a "foodie haven," Portland also has an active sustainable food movement with engaged citizens and support from city and regional policies aimed at significantly increasing the consumption of local food. To date, there have been no in-depth studies on the sourcing habits of Portland food cart owners and whether or not these street-level actors are involved in the area's local alternative food movements (AFNs). The current understanding of the Portland food cart phenomenon is based on studies that have focused on carts and pods located in the central business district and "inner-ring" areas of the city. Areas beyond these locations (defined as Eastern Portland) are currently home to the majority of the city's growing foreign-born and minority populations. This thesis uses a situational analysis framework to explore the food supply practices of ethnic food cart owners operating in Eastern Portland cart pods. I investigate the feasibility of purchasing locally grown ingredients for use in ethnic cuisines and the degree to which cart owners incorporate the region's prevailing locavore ethics into their everyday culinary practices. Findings from this inquiry suggest that ethnic cart owners in Eastern Portland have a range of habitus, or personal dispositions and embodied knowledge, that is reflected in how they perceive the benefits of and barriers to "buying local" and the extent (if any) that they engage with AFNs in the Portland area. I assert that ethnic food cart owners in Eastern Portland are performing multiple community roles by providing access points for culturally specific cuisines for their particular ethnic groups, while also offering exotic experiences to other residents and tourists alike. I discuss variations within the food cart phenomenon itself by highlighting the differences in design, amenities, types of access, and neighborhood customer bases of cart pods located in Eastern Portland. Finally, I discuss future research directions for understanding the dynamics of food supply chains in small-scale, direct-to-vendor relationships and the implications for local and regional food sustainability policy goals.

Il presente lavoro di tesi ha l’obiettivo di approfondire la conoscenza dei diversi aspetti del marketing del food & beverage, in considerazione dei molteplici cambiamenti occorsi e derivanti non solo dalla tecnologia ma anche dalle preferenze dei consumatori. A tal proposito, la ricerca adotta una triplice prospettiva, prendendo in considerazione l’analisi degli attori fondamentali esperti delle dinamiche del settore: gli insegnanti di educazione alimentare nelle scuole italiene; i professionisti di marketing, trade marketing e vendite nei loro processi di integrazione; le startup digitali coinvolte nello sviluppo di progetti che innovano i canali e le modalità distributivi. Pertanto, ogni capitolo di questo lavoro si focalizza in modo indipendente su ognuno degli attori proposti, presentando evidenze empiriche e spunti di ricerca futuri. L’obiettivo dell’intero studio è dunque di analizzare l’evoluzione del settore food & beverage a livello empirico e di fornire degli avanzamenti dal punto di vista teorico. / This research project deepens the knowledge around many aspects of the marketing of the food and beverage industry to address the new challenges deriving from both incremental and disruptive changes and more unpredictable consumers’ preferences. The research adopts different perspectives of three fundamental actors: consumers, established firms, and new ventures. The first study examines teachers’ perceptions and feelings around nutrition education, to what extent these professional figures can affect students’ behavior and how they perceive the relationship with families. The second study focuses on the integration of marketing, trade marketing, and sales functions within established firms. The third paper analyzes digital startups, and it contributes to the entrepreneurial literature on startups development and survival and the development of dynamic capabilities. The aim of the study is twofold, both empirical and theoretical. At a more empirical level, the goal is to provide an in-depth understanding of the evolution of marketing in the changing and complex environment of the food and beverage system, regarding competition, channels and institutions and consumers. At a theoretical level, it tries to provide some explanatory propositions for each analyzed setting.

綜觀1997年亞洲金融風暴之後的泰國，泰國政府設法改善以農立國的機會點，運用大量農產品輸出提升國家整體經濟，這其中最為驚人的成就便是世界廚房的執行，政府透由單一窗口的溝通，明定清楚的營運績效指標，讓泰式料理躍上舞台成為關鍵字的搜尋，也成功的吸引無數的觀光旅客前往泰國一窺究竟，深入探訪學習泰式料理與體驗泰國文化。然而在看了別人的成功經驗之後，台灣的餐飲業是否有機會可以學習呢？因此本研究試圖由相關文獻與資料的蒐集，並深入訪問在餐飲領域學有所長的專家意見，藉由泰國政府世界廚房的營運經驗中找出成功關鍵，進而反思台灣餐飲業可以學習的作為，當中也加上中小企業鼎泰豐的營運方式說明，並引用了白地策略的商業模式思考我們日後可以運作的方法與營運法則。 經過這一連串的研究探討，茲將歸納總結出三方向的建議 一. 政府端：建議政府單位能夠仿效學習成立專責單位，儘可能簡化作業時間與文書往返的營運模式，讓權責單位能夠更具效能的執行餐飲業的推廣；再者近來的食品加工風波，亦是政府單位需要改善制度，設法成立食材履歷的改善作為，好讓餐飲業的經營除了美味更具安心。同時我們透由泰國世界廚房的營運經驗也可以發現，維護品質的稽核制度不可少。 二. 企業或組織端：透由連鎖化的營運模式壯大自己的營運成績，讓自己形塑品牌深化才能有機會在日益變遷的餐飲環境中紮根。再者應該結合台灣科技化的優勢，架構資訊平台讓營運的經驗法則能夠累積成自己的創新價值，形成關鍵流程與資源，讓自己的營運評斷基準更具說服力。 三. 顧客端：日益成熟的台灣社會，我們更應該努力成為有同理心的消費者，在購賣決策形成時，除了廉價思維之外，更應該思考商品的附加價值，讓整體的經營環境，不光只有法令、業者的努力，更有許多消費者的認可，才能讓餐飲業的發展朝光明面邁進。 關鍵詞：泰國世界廚房、白地策略、鼎泰豐、個案研究、餐飲業 / After Asian financial crisis, Thailand’s government tried to improve the department of agriculture in1997 and found the opportunity. They increased the economic growth by exporting the product of agriculture. The most of achievements is the implement of the Center for Thailand kitchen of the world. What can we learn from f the Center for Thailand kitchen of the world？What are the major reasons of their achievement? This paper will use the literature review and interview expert of restaurant industry. We also choose Din Tai Fung to be our case study and use the rules of white space. After our empirical study, we have three conclusions: 1. We thought that our government can reduce the process of paper work and provide the organization of one stop service. After the crisis of food processing，we can set up the food pedigree to improve the quality of food & beverage. According the business model of Center for Thailand kitchen of the world, we need to build the system of quality auditing. 2. The franchise system can expand the scale of business. Through the franchise model, the enterprise will have the opportunity to increase the market share in the food & beverage industry. We have the advantages of hi-tech technology in Taiwan. We can run the successful business model by accumulating these experiences on web site. 3. We should follow our consumer’s preference. On the consumption decision, we can try to add value on the product. We also need to build the suitable environment and law. Keywords：Center for Thailand kitchen of the world、White Space、Din Tai Fung、Case study、Food & Beverage Industry )

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No. of bitstreams: 1 Tese para Doutorado de Marcelo Martins de Sa - POI - Gestao de Operacoes.docx: 1180675 bytes, checksum: b76fcb8e6a4d002490e67834e3041a4e (MD5) Previous issue date: 2017-05-30 / A crise hídrica é apontada em levantamentos globais realizados na última década como um risco com alto potencial de severidade (WEF, 2007, 2016), considerado o desastre natural que mais causa mortes em todos os países (BELOW; GROVER-KOPEC; DILLEY, 2007) e provoca forte impacto no fornecimento de alimentos, acarretando em prejuízos para saúde, educação, força produtiva e economia das regiões afetadas. Esta tese encontrou na crise hídrica ocorrida na Região Sudeste brasileira nos anos de 2013 a 2015, em especial no Estado de São Paulo, uma oportunidade única de estudar a ocorrência de um fenômeno com características de início lento, explorar a maneira como foi percebida por gestores, bem como as decisões consideradas para Gerenciamento de Riscos e Resiliência em Cadeias de Suprimentos. O objetivo principal desta tese foi investigar o desenvolvimento de capacidades de resiliência em cadeias de suprimentos em um contexto de desastre natural. Para explorar este contexto traz a seguinte questão de pesquisa: como as empresas desenvolvem capacidades de resiliência em cadeia de suprimentos frente a um desastre natural? Esta tese possui natureza qualitativa, por meio da utilização de estudos de casos em duas cadeias de suprimentos relacionadas ao setor de alimentos e bebidas (oriundas das commodities cana-de-açúcar e laranja) como unidades de análise. Os resultados apontam a percepção ao risco como responsável pelo desenvolvimento das capacidades de flexibilidade, colaboração, visibilidade e velocidade. Após a percepção ao risco, os respondentes investiram fortemente em tecnologias para enfrentar os fenômenos climáticos a que estão expostos, evidenciando capacidade de visibilidade sobre o evento, principalmente por meio de compartilhamento de informações úteis entre os elos da cadeia para enfrentamento da crise. Outro resultado indica que a velocidade e a colaboração são necessárias nas fases de resposta e recuperação para alcançar resiliência. No entanto, a presente pesquisa mostrou que estas capacidades não estão presentes em todas as empresas de acordo com os casos estudados e que as cadeias buscam caminhos diferentes para tentarem alcançar a resiliência necessária para normalização ou aprimoramento de seus processos. Conclui-se que a cadeias estudadas não desenvolveram resiliência para enfrentar futuras crises hídricas em todos os elos. As contribuições teóricas desta tese residem em três pontos: o primeiro, a análise das capacidades de resiliência de forma conjunta (como um “conjunto de recursos”), considerando o contexto das fases de uma ruptura de início de lento. Segundo, são raros os estudos com evidências empíricas do ambiente de crise ou pré-ruptura em cadeias de suprimentos que analisem em profundidade as fases de resposta e recuperação, especialmente por desastres naturais com início lento. Terceiro, a análise deste fenômeno além das díades (fornecedores-compradores) pode ser considerada contribuição empírica-teórica para disciplina de cadeia de suprimentos. A partir deste conhecimento é possível adotar estratégias de preparação, tais como aumento de flexibilidade e redundância, investimentos em sistemas integrados de comunicação entre os elos da cadeia para aumentar a visibilidade e velocidade de resposta, entre outras ações que envolvam as capacidades de resiliência estudadas. São necessárias novas ações voltadas para o agronegócio que visem ampliação dos protocolos agroambientais existentes, além de novas pesquisas, compartilhamento de resultados, estudos de casos e ensino nas universidades e debates, para manter o nível adequado de percepção ao risco e foco voltado para recuperação de áreas de preservação e relevantes para melhor gerenciamento dos recursos hídricos. / The water crisis is pointed out in global surveys carried out in last decade as a risk with high severity potential (WEF, 2007, 2016), considered the natural disaster that causes most deaths in all countries (BELOW; GROVER-KOPEC; DILLEY, 2007), and has a strong impact on food supply, resulting in damages for health, education, labor and economy of the affected regions. This thesis has found a unique opportunity to study the occurrence of a phenomenon with slow on-set characteristics, to explore the way in which it was perceived by managers, as well as the decisions that were considered for Risk and Resilience in Supply Chain Management. The main objective of this thesis was to investigate the development of supply chain resilience capabilities in a natural disaster context. To explore this context has the following research question: how do firms develop resilience supply chain capabilities when face a natural disaster? This thesis had a qualitative approach, through multiple case studies and the unit of analysis was the food and beverage supply chains (sugar cane and orange commodities). The results point to risk perception as responsible for the development of flexibility, collaboration, visibility and velocity capabilities. After risk perception, the respondents invested heavily in technologies to face the climate change phenomena to which they are exposed, evidencing the visibility capability on the event, mainly through sharing of useful information between the links of the supply chain members who faced the crisis. Another result indicates that velocity and collaboration are necessary in the response and recovery phases to achieve resilience. However, the present research showed that these capabilities are not present in all firms according to the cases studied. Both supply chains seek different paths to try to achieve the resilience necessary for normalization or improvement of their processes. It is concluded that the supply chains studied did not develop resilience to face future water crises in all links. The theoretical contributions of this thesis reside in three points: the first, the analysis of resilience capacities in the same study (as a “bundle of resources”), considering the context of the phases of a disruption with slow on-set characteristics. Second, studies with empirical evidence of the crisis environment or pre-rupture in supply chains that analyze in depth the response and recovery phases, especially for natural disasters with slow on-set, are rare. Third, the analysis of this phenomenon beyond dyads (suppliers-buyers) can be considered empiricaltheoretical contribution to supply chain discipline. From this knowledge, it is possible to adopt preparation strategies, such as increased flexibility and redundancy, investments in integrated communication systems between supply chain links to increase visibility and velocity of response, among other actions that involve the resilience capabilities studied. New agribusiness actions are needed to expand the existing agrienvironmental protocols, as well as new research, information sharing and debates, to maintain the adequate level of risk perception and focus on the recovery and conservation of relevant areas to improve water resources management.

Atmospheric theming is the use of the sensory experience in connection to a theme. The purpose of this research is to examine the effects of atmospherics with theming and their effects on customer behavior in food and beverage operations of a theme park. The official research questions developed for this study include: Does the impact of the authenticity of atmospheric theming influence an effect on revisit intention? Does the type of theme (land's theme or venue's theme) influence the effect of visitor revisit intention? These questions guided the current research in previously non-evaluated fields of study. This study used the Mehrabian–Russel (M-R) model to create a new research model. In the current study, atmospheric theming was the stimuli, emotional value was the emotional response, and visitor revisit intentions was the behavioral intention. Restaurant image was added to the model to obtain a cognitive reason.The results from the multiple regression indicated that all hypotheses were accepted. Restaurant image had a positive influence on both authenticity variables, and both authenticity variables had a positive influence on emotional value. Finally, emotional value was found to have a positive influence on revisit intention. These results indicated that atmospheric theming influenced revisit intention through emotional value. Furthermore, the results indicated that when it comes to the different types of themes within a venue, as indicated in the second research question, the venue's theme has a stronger influence on the emotional value than the land's theme.

It is essential for both employers and employees to know and understand their obligations and rights about occupational health and safety. The study aimed at developing guidelines for the managers of health and safety programmes to promote compliance with OHS Act (No. 85 of 1993) among the food and beverage industry in South Africa. The study sites were from the four selected provinces of South Africa, with twenty three of them located in the Gauteng Province. A quantitative research method which is descriptive in nature was used to obtain in-depth knowledge on compliance to the health and safety legislation. Data was collected from 27 study sites using an inspection checklist and an interview- led questionnaire for the 202 employees. Data was analysed using the Statistical Package for the Social Sciences (SPSS) version 21. Most employees on the study sites were young and therefore needed regular supervision, information, instruction and training to promote safe work and reduce injury and diseases. The study sites were male dominated. It emerged that there was general lack of consultation and communication with regards to health and safety matters between the employers and the employees. It was also noted that most study sites did not have a written and conspicuously placed health and safety policy and the OHS Act No. 85 of 1993. Majority of the study sites did not deploy adequate resources to manage problems related to health and safety at work and reduce their incidence. In addition, employees experienced injuries or illnesses at one point or the other as they were exposed to various occupational hazards. Finally, most study sites had poor housekeeping practices. Employers did not have the appropriate control measures, such as baseline risk assessments, in place. This placed employees at an increased risk of injuries and illnesses as well as the possibility of employers facing financial burdens such as higher compensation claims, medical specialist fees, fees involved in the replacement of injured employees or fees for the recruitment and training of new recruits. / Health Studies / D. Litt. et Phil. (Health Studies)