Representations have a significant part in our everyday lives as they shape our understanding of the world and are related to the construction of knowledge and the formation of social relations between different cultural groups. Previous studies have questioned the objectivity of news media and representations and argued that representations are not as objective as they often claim to be. Conscious and unconscious choices such as what is to be emphasized, included, excluded, choices of words, examples, metaphors, the journalist's background and more are examples of what makes the neutrality and objectivity of news reporting questionable. This argument is further strengthened by emphasizing that news production and its consumption is neither isolated nor independent and is influenced by different levels of power. The production of news is therefore a complex interaction between different stakeholders that influence what is interesting and newsworthy to be published because in the end, news is a product to be sold. This study examines the geographical representation of North Korea in the news media with a frame perspective. Framing has in this study been interpreted as a way of representing and is understood as a framework that frames a news subject and sets the tone on how the news subject can be interpreted and understood by the receiver. The empirical data, collected from two Swedish and two South Korean digital newspapers from two time periods, April 2017 and April 2018, were analyzed using a combination of a frame analysis and a content analysis. The conclusion of this study is that there are to some extent differences on how the news media in Sweden and South Korea choose to frame North Korea. During the two time periods, the Swedish news medias makes generally a more negative representation of North Korea compared to the South Korean news medias. But overall are the frames used by the news media in both countries reflected by the situation in North Korea and the world.

While previous research into understandings of climate change has usually examined general public perceptions and mainstream media representations, this thesis offers an audience-specific departure point by analysing climate change frames and frame formation in Swedish agriculture. The empirical material consists of Swedish farm magazines’ reporting on climate change, as well as eight focus group discussions among Swedish farmers on the topic of climate change and climate change information. The analysis demonstrates that while Swedish farm magazines frame climate change in terms of conflict, scientific uncertainty, and economic burden, farmers in the focus groups tended to concentrate on whether climate change was a natural or human-induced phenomenon, and viewed climate change communication as an issue of credibility. It was found that farm magazines use metaphorical representations of war and games to form the overall frames of climate change. In contrast, the farmers’  frames of natural versus human-induced climate change were formed primarily using experience-based and non-experience-based arguments, both supported with analogies, distinctions, keywords, metaphors, and prototypical examples. Furthermore, discussions of what constitutes credible climate information centred on conflict-versus consensus-oriented frames of climate change communication along with different views of the extent to which knowledge of climate change is and should be practically or analytically based. This analysis of climate change communication in the Swedish agricultural sector proposes that the sense-making processes of climate change are complex, involving associative thinking and experience-based knowledge that form interpretations of climate change and climate change information. / Den här avhandlingen studerar uppfattningar om klimatförändringar och bidrar med sin målgruppsorienterade utgångspunkt till tidigare forskning kring hur klimatförändringar kan förstås och uppfattas. Avhandlingen studerar klimatkommunikation inom den svenska lantbrukssektorn genom analyser av 10 års klimatrapportering i tidningarna ATL samt Land Lantbruk, samt åtta fokusgruppsdiskussioner med svenska lantbrukare. Analysen visar att medan svensk lantbruksmedia ramade in klimatförändringar som en fråga om konflikter, vetenskaplig osäkerhet och ekonomisk börda, rörde lantbrukarnas diskussioner om klimatförändringar (i) dess orsaker; naturliga eller antropogena, (ii) olika faktorer som påverkar huruvida klimatinformation anses trovärdig. Därtill visar avhandlingen att lantbrukstidningar använde krigs- och spelmetaforer för att gestalta klimatförändringar medan lantbrukarna formade klimatinramningar genom analogier, distinktioner, nyckelord, metaforer och prototypiska exempel. Tillsammans med lantbrukarnas upplevda erfarenheter bildade dessa kommunikativa verktyg olika gestaltningar av klimatförändringar. Lantbrukarna visade på olika uppfattningar kring trovärdighet och klimatinformation. Vanligen efterfrågades ett informationslandskap karaktäriserat av en mångfald av perspektiv. Återkommande i materialet var också uppfattningen att kunskap om klimatförändringar borde vara praktiskt baserad snarare än teoretisk hållen för att öka i trovärdighet. Denna avhandling kring klimatkommunikation inom den svenska lantbrukssektorn pekar på komplexiteten i tolkningsprocesser och visar att associativt tänkande och erfarenhetsbaserad kunskap tillsammans utgör grunden för hur klimatförändringar och klimatinformation uppfattas.

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