The purpose of this research thesis is to investigate technologies effects on learning. Specifically the researchers studied the usability of intelligent personal assistant-enabled devices for learning assistance. It is assumed that using technology in educational context helps both students and educators because there is a positive effect on engagement which increases learning curves. Although, this is not always the case. The present study yielded results that were not consistent with the assumption that using any type of technology as an aid for learning has a positive effect. Further research will seek to investigate other intelligent personal assistant devices for classroom use.

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Google använder sig av över 200 olika variabler i sin algoritm för att utvärdera en webbplats. Vad exakt dessa 200 variablerna är och vilken vikt de utgör i en webbsidas pagerank är okänt för allmänheten. Genom sökmotoroptimering försöker man att ta reda på hur en webbsida ska optimeras för att vara sökmotorvänlig. 2010 förklarade Google att de kommer att lägga till variabeln hastighet i deras algoritm och nu är webbplatsens hastighet en del av SEO.I ett antal experiment utforskas hur hastigheten på en webbsida påverkar en webbsidas placering på Google's sökresultatsida. Resultaten av dessa experimenten pekade på att hastighetsvariabeln har en förvånansvärt liten påverkan på webbplatsernas positioner. / Google uses over 200 different variables in their algorithm to evaluate a site. What exactly these 200 variables are and what weight they represent in a web page's PageRank is unknown to the public. To fnd out how a Web page should be optimized to be search engine friendly we use search engine optimization. 2010 Google declared that it will add the variable speed in their algorithm, and now the site speed is a part of SEO.A number of experiments are made to determinate how the speed of a website affects a web page position on Google's search results page. The results of these experiments indicate that the speed variable has a surprisingly small effect on the websites' positions.

Uppsatsen behandlar sökmotoroptimering gällande Google. En litteraturstudiegörs för att besvara vilka metoder som är de mest effektiva för ett så braträffresultat som möjligt samt vilka metoder som Google inte anser följer derasriktlinjer. En empirisk studie görs även genom att skicka ut ett antal frågor omsökmotoroptimering till SEO-konsulter i Sverige. Ett antal ”on-page”-metoder och”off-page”-metoder redovisas samt även ett antal tveksamma metoder. Vilkametoder som är mest effektiva gällande sökmotoroptimering skiljer sig en del vaddet gäller litteratur från några år tillbaka och vad SEO-konsulterna idag anser.Resultaten från litteraturstudien visar att nyckelord är den viktigaste metodenmedan SEO-konsulterna menar att länkbygge är det man ska prioritera. Vilkametoder som är mest effektiva förändras och kommer att förändras eftersomwebben växer och fler webbsidor skapas vilket resulterar i en högre konkurrens. / The essay treats search engine optimization for Google. A literature study is doneto answer which methods are the most efficient to achieve as good result aspossible and which methods Google does not consider follow their guidelines. Anempirical study is also performed by sending out several questions about searchengine optimization to consultants in SEO in Sweden. Several “on-page”-methodsand “off-page”-methods are presented and also a few methods which are againstthe guidelines of Google. The methods which are the most efficient when it comesto search engine optimization are different if you compare the literature from acouple of years ago and what the consultants in SEO use today. The results fromthe literature study indicate that keywords is the most important method whilethe consultants in SEO say that links should be prioritised. The methods whichare the most efficient change and will be continued to change since the web isgrowing and more web pages are created which results in a higher degree ofcompetition.

Yes / The use of smartphones has become more prevalent in light of the boom in Internet services and Web 2.0 applications. Mobile stores (e.g., Apple’s App Store and Google Play) have been increasingly used by mobile users worldwide to download or purchase different kinds of applications. This has prompted mobile app practitioners to reconsider their mobile app stores in terms of design, features and functions in order to maintain their customers’ loyalty. Due to the lack of research on this context, this study aims to identify factors that may affect users’ satisfaction and continued intention toward using mobile stores. The proposed model includes various factors derived from information systems literature (i.e., usefulness, ease of use, perceived cost, privacy and security concerns) in addition to the dimensions of mobile interactivity (i.e. active control, mobility, and responsiveness). The study sets out 13 hypotheses that include mediating relationships (e.g., perceived usefulness mediates the influence of ease of use, active control, responsiveness and mobility; perceived ease of use mediates the influence of active control). As well as outlining the proposed research method, the research contributions, limitations and future research recommendations are also addressed.

Yes / Purpose: We develop new quantitative methods to estimate the level of speculation and long-term sustainability of Bitcoin and Blockchain. Design/Methodology/Approach: We explore the practical application of speculative bubble models to cryptocurrencies. We then show how the approach can be extended to provide estimated brand values using data from Google Trends. Findings: We confirm previous findings of speculative bubbles in cryptocurrency markets. Relatedly, Google searches for cryptocurrencies seem to be primarily driven by recent price rises. Overall results are sufficient to question the long-term sustainability of Bitcoin with the suggestion that Ethereum, Bitcoin Cash and Ripple may all enjoy technical advantages relative to Bitcoin. Our results also demonstrate that Blockchain has a distinct value and identity beyond cryptocurrencies - providing foundational support for the second generation of academic work on Blockchain. However, a relatively low estimated long-term growth rate suggests that the benefi ts of Blockchain may take a long time to be fully realised. Originality/value: We contribute to an emerging academic literature on Blockchain and to a more established literature exploring the use of Google data within business analytics. Our original contribution is to quantify the business value of Blockchain and related technologies using Google Trends.

The purpose of this activity is to investigate how the PageRank algorithm behaves in relation to the damping factor when applied to small graphs and certain special graph types. The PageRank algorithm involves the calculation of eigenvalues and eigenvectors of the Google matrix for both directed and undirected graphs. This discussion will focus on all directed graphs with up to four vertices and select special graphs. Our primary objective is to observe how the damping factor influences the dominant eigenvector for each graph and, consequently, how it impacts PageRank. We have calculated PageRank for all the graphs and conducted an analysis, particularly focusing on the effect of the damping factor, denoted as "c," in our discussions. To compute the PageRank algorithm, we constructed a probability matrix for all the graphs and performed the calculations using MATLAB. This process yielded eigenvalues and eigenvectors associated with the Google matrix. The theoretical section of this thesis encompasses the PageRank theory, including essential proofs, theorems, and definitions that serve as foundational elements throughout the thesis. Additionally, we delve into the historical context and practical applications of PageRank. In our study, we present a comparative analysis of the results, specifically examining the impact of a damping factor on the dominant PageRank eigenvector.

Magistro darbo objektas – Google AdWords pritaikymas internetinėje rinkodaroje. Darbe analizuojama Google AdWords svarba internetinėje rinkodaroje. Esant kintamoms rinkos sąlygoms, reklamai skirtas biudžetas yra nedidelis, todėl reklamuotojai jį nori išnaudoti kuo įmanoma efektyviau. AdWords reklama skirta tikslinei auditorijai, interneto vartotojai, atlikdami paiešką, patys susiranda juos dominančią prekę ar paslaugą. Reklaminiai skelbimai bus parodomi tik tuo atveju, kai paieškos sistemoje suvesti raktažodžiai atitiks įmonės veiklą apibūdinančius raktinius žodžius. Ištirta, kad būtina stebėti raktinių žodžių bei skelbimų efektyvumą ir jeigu reikia pakeisti neefektyvius raktažodžius arba skelbimus. Išlaidas labai paprasta kontroliuoti, todėl reklamuotojas gali nustatyti kiek nori išleisti per mėnesį savo reklamai ir maksimalią kainą už vieną paspaudimą ant reklaminės nuorodos. Tokiu būdu stebima kaip efektyviai ir tiksliai panaudojamos reklaminės lėšos. Nusistačius reklaminės kampanijos tikslus bei stebint veiksmų efektyvumą, galima juos keisti taip, kad pasiektume trokštamų rezultatų. Nustatyta, kad AdWords reklamos sistema gali būti optimizuojama siekiant pagrindinių trijų tikslų – tai produkto žinomumo didinimas, siekiant sumažinti išlaidas reklamai ir siekiant investicijos grąžos padidinimo. Darbo tikslas – Išanalizuoti Google AdWords svarbą ir pritaikymą internetinėje rinkodaroje. Darbo tikslui pasiekti iškelti tokie uždaviniai: 1) Išnagrinėti Google paieškos sistemos... [toliau žr. visą tekstą] / The title of the master‘s thesis is Google AdWords optimization in the internet marketing. The aim of this work, is to analyze the importance of Google AdWords and optimization in the internet marketing. The work tackles the following tasks: to assess Google search engine marketing features; to evaluate the benefits of Google AdWords advertising; to analyze Google AdWords optimization; to experimentally verify the method in accordance with the suggested hypothesis; to examine and offer how to create more effective Google AdWords campaign. The work consists of two theoretical parts, research and findings. The first theoretical part describes the importance of Google's search engine for internet marketing, it's characteristics, segmentation and applications. It also describes the Internet marketing strategy. The second theoretical part of the work details the basic principles of operation of the Google AdWords: auction, describes how to obtain the Quality Score for AdWords, the conversions and discusses the structure of AdWords optimization. In the exploratory part of the work the company, which sells airline tickets over the Internet is considered. The advertising campaign has already been launched in countries such as Lithuania, Turkey, Norway, Sweden and Denmark. The same keywords used in different languages are studied in the research work and the material collected during the investigation is analysed. The following methods are used in the paper: the experiment... [to full text]

Digitisation of Copyrighted Works The thesis deals with the issue of digitisation of copyrighted works. The aim of this work is to provide a comprehensive account of the digitisation phenomenon in relation to copyrighted works from the point of view of the Czech Copyright Act and to analyse two digitisation projects to identify practical issues and, if possible, solutions to these. The text is divided into five chapters, each of them dedicated to a different aspect of the topic presented. The first of the two introductory chapters focuses on the legal institute of copyrighted work as defined by the Copyright Act of the Czech Republic. The five subchapters analyse the concept of copyrighted work, examine legal fiction expanding the set of protected objects and specify the respective protected objects within the category of copyrighted works. The two subchapters comprising the following chapter study the phenomenon of digitisation from the factual point of view. The first subchapter describes the concept of digitisation, focusing on technical aspects, while the second one makes distinction between the digitisation and born-digital materials. The third chapter provides ground for merging the legal aspects of copyrighted works and the factual aspects of digitisation into the key issue of digitisation of...

This applied research Project presents the methodology of development understood in the achievement of a tracking solution for vehicles with GPS devices, the proposed software is part of a service of vehicle tracking offered by a telecommunications company. The system’s architecture is described and specified around the use cases in the multiples disciplines of the software process development. Although, there are multiples vehicle tracking solutions which are used in differents control centers, the offered solution gather the most representative functionalities from the best tracking solutions in the market and present it on objective way through in a complete and punctual proposal where the final user can use the solution using a web browser, likewise is shown the design of the solution using the disciplines and patterns requested by the software engineering. / Este proyecto de investigación aplicada presenta la metodología de desarrollo comprendida en la realización de una solución de monitoreo para vehículos con dispositivos GPS, el software propuesto forma parte del servicio de monitoreo vehicular que ofrece una empresa de telecomunicaciones. Se describe y especifica la arquitectura del sistema a través de casos de uso en las diversas disciplinas del proceso de desarrollo de software. Si bien existen diversas soluciones de monitoreo vehicular que son usadas en distintos centros de control, la solución propuesta agrupa las funcionalidades representativas de las mejores soluciones de monitoreo del mercado y las presenta de manera objetiva a través de una propuesta completa y puntual donde el usuario final pueda dar uso de la solución a través de un navegador web, así mismo se muestra el diseño de la solución utilizando las disciplinas y patrones que exige la ingeniería de software.