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В выпускнοй квалификациοннοй рабοте рассмοтрены особенности электронной коммуникативной среды в целом и электронного письма в частности. В работе содержится стилистическая характеристика электронных писем, выявлены закономерности их использования в различных эпистолярных жанрах интернет-коммуникации в соответствии с условиями и целями коммуникации, рассмотрены причины коммуникативных неудач в русскоязычной среде, определена роль этикетных речевых формул, употребляемых в электронной переписке между преподавателями и студентами. / In the final qualification work, the features of the electronic communication environment in general and e-mail in particular are considered. The paper contains the stylistic characteristics of e-mails, reveals the patterns of their use in various epistolary genres of Internet communication in accordance with the conditions and goals of communication, considers the causes of communication failures in the Russian-speaking environment, determines the role of etiquette speech formulas used in electronic correspondence between teachers and students.

В данной работе исследуются различные методы изучения процесса интерпретации, особое внимание уделено аспектам взаимодействия в интернет-коммуникации, таким как определение границ публичного и приватного. Также проведен когнитивно-прагматический анализ примеров сообщений и комментариев при использовании базовой концепции основанной на теории релевантности Дэна Спербера и Дейдры Уилсон. / This paper explores various methods for studying the process of interpretation, with special attention paid to aspects of interaction in Internet communications, such as defining the boundaries of public and private. A cognitive-pragmatic analysis of examples of messages and comments was also carried out using the basic concept based on the theory of relevance of Dan Sperber and Deirdre Wilson.

From the distribution of religious tracts at Ellis Island and Billy Sunday’s radio messages to televised recordings of the Billy Graham Crusade and Pat Robertson’s 700 Club, American evangelicals have long made a practice of utilizing mass media to spread the Gospel. Most recently, these Christian evangelists have gone online. As a contribution to scholarship in religious rhetoric and media studies, this dissertation offers evangelistic websites as a case study into the ways persuasion is carried out on the Internet. Through an analysis of digital texts—including several evangelical home pages, a chat room, discussion forums, and a virtual church—I investigate how conversion is encouraged via web design and virtual community as well as how the Internet medium impacts the theology and rhetorical strategies of web evangelists. I argue for “persuasive architecture” and “persuasive communities”—web design on the fundamental level of interface layout and tightly-controlled restrictions on discourse and community membership—as key components of this strategy. In addition, I argue that evangelical ideology has been influenced by the web medium and that a “digital reformation” is taking place in the church, one centered on a move away from the Prosperity Gospel of televangelism to a Gospel focused on God as divine problem-solver and salvation as an uncomplicated, individualized, and instantaneously-rewarding experience, mimicking Web 2.0 users’ desire for quick, timely, and effective answers to all queries. This study simultaneously illuminates the structural and fundamental levels of design through which the web persuades as well as how—as rhetoricians from Plato’s King Thamus to Marshall McLuhan have recognized—media inevitably shapes the message and culture of its users.

The Thesis Role of Virtual Friendship and Community Networks in the Life of Adolescents is dealing with rather new phenomena of virtual friendship on the internet social network that is connected with young generation to 20 years old. The text consists of two main parts. In the introducing section the main characteristics of comunity social networks in connection to adolescents described on the basis of teorethical analyse, interpretation of literature and description of their main functions. Especially social networking site Facebook is detailed characterized, because virtual friendship is mainly connected with it. The practical part contains research on theme of online communities in the life of adolescents. A public iquirry and a questionnaire were used as research tools. Four goals and six hypothesis were defined. Two hyphothesis were verified.

This thesis explores textual and visual images of the EU in South Korea's three prestigious popular newspapers - Chosun Ilbo, Dong A Ilbo and Joong Ang Ilbo - and compares them to the imagery created by the internet versions of these newspapers. In recent years, much scholarly work has been done on the topics of EU imagery in print media, but no systemic attempt has yet been made to EU imagery in internet media. The thesis analyses EU news monitored daily in 12 months of 2008 (a year of the first G20 Summit in Washington and the 6th and 7th rounds of EU-Korea FTA negotiations). This study is interdisciplinary. The thesis draws on several significant theories and concepts from the media studies and linguistics. On top of this, a wide range of approaches of content and visual analysis were reviewed. The study then considers and adopts a multimethodological approach of content analysis (studies by Chaban and Holland) and of visual analysis (by Bain) based on visual semiotics. However, to cope with internet media it also adds several categories which add the notion of interactivity to the original content analysis. It incorporates categories originating from a social semiotic approach (elements of interactive and compositional meta-functions) into the original visual analysis. The results of this study are presented in three case studies. In the first section of each case study the thesis provides a comprehensive overview featuring the latest information and various perspectives (political, economic, social, environmental and developmental). The second section presents formal characteristics of EU images in print newspapers and their internet versions. The third section covers substantive characteristics in both versions. The last section suggests the results of visual analysis. The results of this thesis contribute to two areas of studies: EU external perception studies and internet communication studies: as well as enhancing a deeper understanding of EU-Korea relations.

Das Forschungsprojekt „Exploring the Hidden Web. Zu den Nutzungsweisen, Eigenschaften und Spezifika anonymer Kommunikation im Internet“ ging im Rahmen des von der VolkswagenStiftung ausgeschriebenen Programms „Offen - für Außergewöhnliches“ von vier zentralen Fragestellungen aus. Erstens sollte erforscht werden, worüber im Hidden Web kommuniziert wird. Zweitens ging es darum, welche Medien dafür genutzt werden. Und drittens sollte danach gefragt werden, wie unter den Bedingungen der Anonymität das für Interaktionen notwendige Vertrauen hergestellt wird. Für diese drei Aspekte sollte viertens jeweils untersucht werden, welche Unterschiede, Gemeinsamkeiten und Schnittstellen zu frei zugänglichen, gemeinhin als Internet bezeichneten Medien („Clearnet“) bestehen. Diese Fragen wurden im Rahmen eines explorativen, qualitativen Vorgehens untersucht.:1 Einleitung 2 Methodisches Vorgehen 3 Ergebnisse 4 Diskussion / The research project “Exploring the Hidden Web. Use, features and specific character of anonymous communication on the Internet”, as a part of the VolkswagenStiftung funding initiative “Off the beaten track”, was based on four distinct issues: The central research questions pursued are (a) what the topics of communication on the Hidden Web are and (b) which media is used for the communication. Another issue building on this is (c) how, under the condition of anonymity, the trust necessary for any communication is built. Regarding these three aspects, the question is to be posed of (d) which differences, common aspects and interfaces there are with freely-accessible media, commonly referred to as the Internet (“Clearnet”). The empirical foundation of this project is an explorative, qualitative approach.:1 Einleitung 2 Methodisches Vorgehen 3 Ergebnisse 4 Diskussion

LINGUOCULTURALAND PRAGMATIC FEATURES OF TRAVEL BLOGS Autor práce: Korshunova Daria Školitel: Mgr. Ekaterina Rycheva, Ph.D. Annotation: Everyday communication on the Internet has become an integral part of life of a modern person. A blog is one of the relevant genres of Internet communication. It has some specific features, such as the complexity of form and content, interactivity, interaction of verbal and non-verbal components and pragmatic orientation. The investigation is devoted to the definition of linguocultural and pragmatic features of travel blogs. An analysis of the use of expressive means and cultural stereotypes in travel blogs in the comparative aspect (based on Russian and Czech blogs) is carried out. Key words: Internet, Internet-discourse, Internet communication, genre, blog, blogger, travel blog, blogosphere, expressive means, cultural stereotype.

В данной работе проводится научное обоснование теоретических положений и разработка практических рекомендаций по созданию и использованию маркетингового интернет-инструментария для формирования и развития отношений со студенческой молодёжью. / This dissertation provides scientific substantiation of theoretical provisions and development of practical recommendations for the creation and use of Internet marketing tools for the formation and development of relations with students.

This study reports on the use of action research methodology to generate a critical reflective collaborative setting. The aim was to infuse the institution with the results of this study in order to stimulate debate on the issues regarding change in practice and systems. The suitability of Internet communication technologies, more specifically the online learning community, is evaluated as a delivery mode that would address today’s learning needs. This required the collaborative construction of knowledge in a community setting with the teacher enabling communication and interaction, and facilitating and stimulating the sharing and testing of ideas and constructs. But such a learning scenario was found to be significantly challenging to the current print-based learning experience. It implied a challenge to teaching and support staff as well as the questioning of the efficiency and legitimacy of current instructional design staff and procedures used. The teaching responsibilities and commitment in the online community was outlined as against current print-based teaching practice. The current development and production culture, which restricts innovation and change in practice and systems significantly, came under pressure. The success of the online learning community in the Unisa context was nevertheless significant and it has the potential to serve as an opportunity to re-examine print-based production and delivery and to devise strategies and solutions to increase the quality significantly. / Faculty of Education / D. Ed.