Objetivo: Determinar la asociación entre la exposición a cuentas con contenido nutricional en la red social Instagram y la alimentación saludable en estudiantes mujeres de 18 a 25 años de una universidad privada de la ciudad de Lima, Perú. Método: Estudio descriptivo transversal y observacional.

This thesis examines Swedish politicians' use of Instagram and how they choose to represent themselves. In recent years, there has been a discussion about politicians' use of social media and whether their behavior can be compared to celebrities or even influencers. Today we get access to more of their personal thoughts and private life from their social media where many politicians portray themselves as celebrities or influencers. Individual politicians attract more attention than their respective parties, have the opportunity to circumvent traditional media, and partially control how they are presented to the public through their own social media accounts. They can also interact directly with their followers and build strong connections with potential voters.   The purpose of the thesis is to identify how this phenomenon manifests itself in Swedish party leaders' use of Instagram. Through a qualitative textual and visual analysis of the party leaders' respective Instagram posts the study aims to answer how they choose to portray themselves and if they use any communicative strategies to create interaction with their followers. Through a quantitative approach the study aims to answer which type of posts create the most engagement and to what extent they portray themselves as private or professional.  Among other things, this study shows that both Annie Lööf and Ebba Busch portray themselves on different levels, both private, professionally and combining them both for political gain. Posts that are characterized by being personal have a higher engagement rate than professional and political posts. This study contributes to the political- and communication field and looks at different aspects of how Swedish party leaders portray themselves on Instagram.

Med utgångspunkt i semiotik och diskursteori undersöks med vilka medel Visit Åland framställer föreställningar om autenticitet på sitt officiella Instagramkonto. Analysmaterialet består av sex fotografier från kontot, samt en överblicksbild av profilen. Resultatet visar bland annat att natur är ett framträdande inslag som används för att skapa associationer till något orört och därmed autentiskt. Studien bidrar med en indikation på hur organisationen på Instagram visar upp och porträtterar föreställningar om ett autentiskt Åland i sin visuella kommunikation.

Syfte och problemformulering: Syftet med studie är att undersöka hur normer om kvinnor och kvinnokroppen (re)konstrueras i kvinnliga influencers självpresentation i bild på Instagram. Studien undersöker detta utifrån fallet Bianca Ingrosso och Angelica Blick. Att normer om kvinnor och kvinnokroppen rekonstrueras genom de representationer av kvinnor som tillhandahålls i bilder i media är känt sedan tidigare. Forskning har visat att dessa representationer i sin tur påverkar sociala hierarkier i samhället, såsom att kvinnor tenderar representeras på ett sätt som gör att de underordnas män. Innan sociala mediers framfart under 2010-talet hade de traditionella medierna en unik position när det kommer till vilka representationer vi människor fick ta del av och inte. Idag är individuell bildpublicering, där vem som helst kan dela med sig av sina egna bilder, likväl en källa till representationen av kvinnor i bild. Inte minst via Instagram som kommit att bli ett av Sveriges mest populära socialamedium för just bildpublicering, samt en vital kommunikationskanal för influencers. Metod och material: I studien användes den kvalitativa metoden semiotisk bildanalys för att undersöka 12 Instagrambilder, 6 bilder på Bianca Ingrosso och 6 bilder på Angelica Blick. Samtliga bilder är bilder de publicerat på sig själv på sitt respektive Instagramkonto. Huvudresultat: Studien visar att influencernas självpresentation i bild rekonstruerar normer om kvinnan som sexig och något som ska betraktas. En ytterligare slutsats är att självsexualiseringen och självobjektifieringen som förekommer självpresentationerna kan upplevas mer eller mindre explicit, men ändå finnas där.

The main purpose of the study was to analyze and investigate the possible impact of the corona pandemic on a sport club´s external relationship-building communication on Instagram. The corona pandemic, and the audience restrictions it has brought, have meant that most sport clubs have been forced to create and maintain their relationships with their supporters in other ways than through the traditional arena experience. Several scholars suggest that social media has become an excellent platform for sport clubs to strengthen their relationship with their supporters. The method used was a qualitative content analysis of 60 Instagram posts. 30 of those posts where published before the pandemic and 30 during the pandemic. The theoretical framework consisted of relationship marketing and based on a version of Matthew Miles and Michael Huberman’s three-step process this study seeks to understand the possible difference between the relationship-building Instagram posts under a period before and during the pandemic. Based on our problem statement the findings show that Luleå Hockeys communication on Instagram, both during the analyzed periods in October 2019 and December 2020, overall was on monetary and social level. The findings also suggest that Luleå Hockey mainly used informing, sales, community and personal themes in their relationship-building communication during these months. In conclusion, the result of the study could not show that the corona pandemic had any significant effect on Luleå Hockeys external relationship-building communication on Instagram during the analyzed periods.

Syftet med denna uppsats är att genom åtta kvalitativa intervjuer undersöka kvinnors upplevelser av deras självpresentationer på Instagram. Den intervjuform som tillämpats i denna studie är semistrukturerade intervjuer. Urvalet i uppsatsen bestod av åtta kvinnor i åldern 18-25 år som är bosatta i olika delar av Stockholmsområdet. Uppsatsens teoretiska ramverk består av Meads teori om den generaliserade andre och Goffmans teori om bland annat det dramaturgiska perspektivet samt intrycksstyrning. Det framkom även att respondenterna sökte sig till en grupp från sina följare genom att följa det ideal som existerar på Instagram. Vidare studerades respondenternas upplevelse av att ha öppen eller sluten Instagram, samt jämfördes deras upplevelser och erfarenheter av detta. Avslutningsvis visade det sig att respondenterna påverkades av självpresentationerna på Instagram på så sätt att de anpassade sig efter sin publik

The aim of this bachelor thesis is to create knowledge about how school librarians construct the image of their work in the school library on social media relating to the conception “Good School Library Practice” that is expressed on the Swedish Instagram account @skolbibliotekarierna (meaning the school librarians). The study uses both discourse and visual analysis to analyze the discourses connected to the main discourse “Good School Library Practice”. To do so the Instagram posts are divided into seven categories. Out of these categories six subdiscourses were found. By analyzing the posts in the different discourses the study answers the question what “Good School Library Practice” are during the period January to May in 2019 on the account @skolbibliotekarierna. The two major subdiscourses found are the Library Room and Teaching. The majority of the posts in the Library Room subdiscourse show pictures of book shelves and cozy furniture. The majority of the posts in the Teaching subdiscourse show projector images and tablets as well as students shown from behind. These two subdiscourses determine what is seen as Good School Library Practice. The result of the study show that there is a difference between how the discourse Good School Library Practice is manifested by the school librarians on Instagram and how it is presented in research, policy documents and curricula.

Det har länge talats om den mytomspunna entreprenören men i dagens samhälle har detutvecklats ett nytt fenomen; influencern. Vem är denna person och kan det finnas enkoppling gentemot den väl omtalade entreprenören? Genom en kvalitativ studie vill vi ökaförståelsen kring influencern såväl som entreprenören. Med hjälp av teori och empiri harmaterial samlats in som kan leda oss framåt i sökningen efter eventuella kopplingar mellanbegreppen. Vid undersökning av de tre olika ämnesområdena definition, funktion ocheffekt kan likheter urskiljas som därmed stödjer vår idé om en möjlig koppling mellaninfluencern och entreprenören.

Instagram is a phenomenon which has the recent years gotten significance within the marketing field. Traditional marketing is being replaced by online-marketing. A concept of marketing that is still evolving within the research field is Instagram influencer marketing. To understand influencer marketing, first and foremost it is crucial to understand the relation between an influencer and an Instagram user. To understand the relation, the study was conducted as a case study focusing on tourists. Furthermore, the research aimed to study a specific location and since its high number of Instagram attention received, the Indonesian island, Bali, was chosen. Thereby, this case study examined the impact influencers had on tourists of Bali. The research was implemented through a mixed methodology approach to content analysis. The data was collected directly from Instagram and contained findings such as engagement rates, favored destinations and motivations for travel. The findings showed that Instagram gains a lot of focus upon choosing a travel destination and upon visiting locations in Bali during the trip. The study concluded that influencers are being viewed asinformation sources by travelers. Furthermore, influencers impact Instagram user’s perception and create visit intention. They also implement norms on how the Instagram posts should look to be found attracting, which the users follow to make their feed look captivating.

The aim of this research is to explore if and how men performing makeup can shift the beauty norms and beauty representations for women. The shift is studied in the context of Instagram- a photo and video sharing social media platform, where individuals with large followings are called influencers, whereas their presence is qualified as influence. The study looks into how the influence of two of the top male makeup influencers is measured and manifested, and if and how their influence can generate a shift for female beauty norms. To understand if and how a shift can be produced, I focused on analyzing the metrics, the posted content and the interactions and opinions of the followers. This tri-dimensional approach focuses on the elements a shift around Instagram’s male makeup artists involves: influence, which in the context of Instagram is measurable (metrics); the representations the shared content embodies (i.e. images and text), and the feedback given by the followers on their interaction with the accounts. Understanding and studying how these merge together helps getting a sense of what impact the male makeup influencers are potentially having on female beauty norms through Instagram.The key findings uncovered that the two male influencers are a source of inspiration for women, whilst also teaching them how to perform makeup in terms of techniques, products and tools. The influencer- follower relationship is strong enough to make women follow their advice and even proceed to buying products suggested by the male makeup artists. More so, women no longer find it unusual for men to perform makeup, and see makeup related content suitable for both men and women. These findings highlight the role men play in changing beauty norms for women on social media while they perform female assigned beauty practices.