This project report offers insight into my research, creative process and work during my two-year Master in visual communication at Konstfack, Stockholm.Clean: Not the Monochrome, Universal and Neutral Modernism You Expect is the published culmination of a period of visual research highlighting Modernism — Modernist (graphic) design and architecture to be precise — as a power structure by uncovering its connections to colonialism and design authoritarianism through misperception, whiteness, exclusive practicing and imposition.The book uses intersections of visual material, personal experience and theory to deconstruct the inheritance of the creative practitioner working in the realm of Modernism as well as its presumed neutrality.

In a world that faces global warming and other major environmental challenges, it is essential that students learn about the principles of sustainability so that they can apply these principles in their future lives and careers. This is particularly so in fields such as interior architecture and design, which will impact how well humans can move toward a sustainable way of life. The aim of the present study was to evaluate a participatory teaching approach for students of interior design that incorporates ecological thinking. It is particularly intended for use at universities and other places of higher education where such contexts are not currently available and, furthermore, where the teaching has been primarily of a didactic, teacher-centred form. The teaching approach was developed and tested through the involvement of students and staff at a technical institute in Kuwait – a country with severe environmental problems in which teaching at all levels has traditionally been rigidly didactic. A review was carried out of literature on learning theories, design principles, and sustainability paradigms that bore upon the research aim. Following this, a method was chosen, based on action research that involved running different types of workshops, in order to measure the impact of the teaching styles that are ideal to deliver ecological knowledge.

<p>Uppsatsens syfte är att analysera och diskutera varför och på vilka sätt ett detaljhandelsföretag bör erbjuda kunden en multisensorisk varumärkesupplevelse. Uppsatsen kommer att ge företag ökad förståelse för Sinnesmarknadsföring och vad det får för konsekvenser vid utformandet av servicelandskapet.</p><p>Vi har använt oss av både en kvantitativ och en kvalitativ metod. Den kvantitativa metoden innebar ett experiment där vi undersökte doft- och ljudets påverkan på kundbeteendet. Experimentet utfördes på en utvald yta på EM Kalmar Severins i samband med den specifika produktgruppen soffa. Den kvalitativa undersökningen genomfördes med observationer, 15 kundintervjuer samt en intervju med varuhuschefen.</p> / <p>This paper aims to analyze and discuss why and how a retail company should create a multisensory brand experience. The paper will give a greater understanding regarding sensory marketing and which the consequences may be considering the design of the servicescape.</p><p>We have used both a quantitative and a qualitative approach. The quantitative research consists of an examination of the olfactory and the auditory influence on customer behavior. The experiment was performed in a selected area at EM Kalmar Severins focusing on the specific product group sofas. The qualitative survey consists of observations, 15 customer interviews and an interview with the store manager.</p>

Uppsatsens syfte är att analysera och diskutera varför och på vilka sätt ett detaljhandelsföretag bör erbjuda kunden en multisensorisk varumärkesupplevelse. Uppsatsen kommer att ge företag ökad förståelse för Sinnesmarknadsföring och vad det får för konsekvenser vid utformandet av servicelandskapet. Vi har använt oss av både en kvantitativ och en kvalitativ metod. Den kvantitativa metoden innebar ett experiment där vi undersökte doft- och ljudets påverkan på kundbeteendet. Experimentet utfördes på en utvald yta på EM Kalmar Severins i samband med den specifika produktgruppen soffa. Den kvalitativa undersökningen genomfördes med observationer, 15 kundintervjuer samt en intervju med varuhuschefen. / This paper aims to analyze and discuss why and how a retail company should create a multisensory brand experience. The paper will give a greater understanding regarding sensory marketing and which the consequences may be considering the design of the servicescape. We have used both a quantitative and a qualitative approach. The quantitative research consists of an examination of the olfactory and the auditory influence on customer behavior. The experiment was performed in a selected area at EM Kalmar Severins focusing on the specific product group sofas. The qualitative survey consists of observations, 15 customer interviews and an interview with the store manager.

La présente étude concerne le rôle de l’aménagement intérieur dans les centres de santé, dans une perspective thérapeutique. Il s’agit d’une recherche théorique exploratoire. Le cadre théorique à l’intérieur duquel elle s’effectue comprend la Biopolitique de Michel Foucault, du Sens de cohérence d’Aaron Antonovsky, ainsi que de La théorie des environnements reconstituants de Kaplan & Kaplan. Chacune de ces approches vise à mieux saisir le problème de la thérapeutique dans son rapport avec la santé, ainsi qu’à dégager des éléments permettant d’enrichir et d’apporter un regard autre sur le thème à l’étude, à savoir, celui des environnements thérapeutiques. C’est ainsi que nous proposons six concepts que sont l’exclusion/l’isolement, le pouvoir, les interactions sociales, le soutien social, le plaisir et la réflexion. Une étude de cas effectuée au Centre de réadaptation Estrie vise à vérifier leur validité. Cet établissement, qui fait partie du Réseau de la santé et des services sociaux du Québec, est également un membre désigné du Réseau Planetree, dont la mission est vouée au développement de pratiques gestionnaires respectueuses de la dimension humaine dans les centres de santé. La qualité de l’environnement physique étant l’une des dix composantes du modèle promu par cette organisation, l’analyse, en vue de la validation ou du rejet des concepts issus du cadre théorique, concerne leur articulation dans le concret. Nous retenons des quatre concepts que sont les interactions sociales, le soutien social, le plaisir et la réflexion, qu’ils sont valides, et rejetons l’exclusion/isolement et le pouvoir. Des propositions de remplacement pour ces deux derniers sont soumises, soit, les limites/l’’intimité et l’emprise. La principale piste de sujet de recherches futures est le développement de la notion « d’accueil », où l’aménagement intérieur joue, à ce titre, un rôle dans les milieux de santé. / The present study considers the role of interior design in health centers in a therapeutic way. It is a theoretical exploratory research. The framework within which it is performed comprises the Biopolitics of Michel Foucault, the Sense of Coherence of Aaron Antonovsky, and the Restorative Environments from Kaplan & Kaplan. Each of these approaches is to provide a better understanding of the therapeutic question in its relation to health, and to identify elements to further enrich and to give another view on the thematic issue – that is, Healing Environments. We suggest six concepts: exclusion/isolation, power, social interactions, social support, pleasure and reflection. A case study aimed at examining their validity is carried out in the Centre de réadaptation Estrie. This facility, part of the Réseau de la santé et des services sociaux du Québec, is also a designated member of Planetree, whose mission is devoted to the development of management practices respectful of the human dimension in the health care environment. The quality of the physical environment being one of the ten key components of the model promoted by this organisation, the analysis, in view of the validation or the rejection of the concepts drawn from the theoretical framework, concerns the concrete forms given to these concepts. Hence, we retain: social interactions, social support, pleasure and reflection, and reject exclusion/isolation and power. Alternative proposals for these last two concepts are submitted: limits/privacy and empowerment. The principal suggestion for future research is the development of the notion of “welcome”, where interior design plays, as such, a role in health care environments.

Natural disasters are increasing in both number and severity, causing the number of people being displaced by disaster to rise as well. Hurricane Katrina provides a particularly poignant example of the human impact of disaster, and of inadequate disaster response, especially where housing is concerned. The Federal Emergency Management Agency’s response to Hurricane Katrina in New Orleans exposed a gap in the approach to housing survivors of natural disasters, especially at the interim housing level. The FEMA trailer - which was only intended to house survivors temporarily but, in many cases, became a long term housing solution, - provided shelter for survivors, but did not account for their psychological well-being. The loss of one’s home can be a traumatic experience, as people identify their sense of self with their home. Therefore, it is crucial to reinstate this sense of home, and in turn provide continuity to the sense of self, early on in the recovery process. Rebuilding after a natural disaster is a long process. Because of this, disaster housing needs to be able to evoke a sense of home and ownership so that inhabitants can connect with their environment and reinstate their daily routines. This helps them to rebuild their lives. The proposed project attempts to do this by allowing for flexibility and choice in both the design and daily use of the house. The house transitions from temporary to permanent housing, allowing for a dialogue between inhabitant and environment to begin early on in the recovery process, and to persist. The design is informed by theories on place making, elements of home, dwelling, as well as loss and the grieving process.

Natural disasters are increasing in both number and severity, causing the number of people being displaced by disaster to rise as well. Hurricane Katrina provides a particularly poignant example of the human impact of disaster, and of inadequate disaster response, especially where housing is concerned. The Federal Emergency Management Agency’s response to Hurricane Katrina in New Orleans exposed a gap in the approach to housing survivors of natural disasters, especially at the interim housing level. The FEMA trailer - which was only intended to house survivors temporarily but, in many cases, became a long term housing solution, - provided shelter for survivors, but did not account for their psychological well-being. The loss of one’s home can be a traumatic experience, as people identify their sense of self with their home. Therefore, it is crucial to reinstate this sense of home, and in turn provide continuity to the sense of self, early on in the recovery process. Rebuilding after a natural disaster is a long process. Because of this, disaster housing needs to be able to evoke a sense of home and ownership so that inhabitants can connect with their environment and reinstate their daily routines. This helps them to rebuild their lives. The proposed project attempts to do this by allowing for flexibility and choice in both the design and daily use of the house. The house transitions from temporary to permanent housing, allowing for a dialogue between inhabitant and environment to begin early on in the recovery process, and to persist. The design is informed by theories on place making, elements of home, dwelling, as well as loss and the grieving process.

No description available.

I will build an argument utilizing the Hôtel de Soubise as a case study for the way in which the division between exteriors and interiors depicts the shifting cultural fabric of 18th-century French society.

As a graphic designer and as a creative in general, my interest has always been in the conceptualization and execution of brand identities. I am most comfortable as a designer when I am working in the realm of art direction, and most of my design heroes and inspirations are legendary art directors and designers like Paula Scher, Paul Rand, and Michael Bierut. Logo and wordmark design in particular are among my favorite aspects of design, and finding ways to creatively apply these foundational aspects of a brand to each stage of the user experience is exciting to me. The stages of the user experience which I designed and art directed for my honors thesis included a logo symbol, a wordmark, a set of packaging designs, a storefront, a landing page, and an engaging ad campaign. Designing a brand identity across digital and physical mediums while maintaining a high level of cohesion and story is a rigorous process, and my progress was far from linear. The most important thing I learned was to trust the process; wherever it took me. I am excited to bring what I’ve come to realize during the execution of this project to the industry and to help brands, big and small, design for the digital age across every level of their user experience.