Syftet med denna uppsats är att belysa hur intern kommunikation påverkar ett förändringsarbetes utfall. Med studien vill vi bidra med ökad kunskap om varför bristen på kommunikation ofta leder till misslyckade förändringsarbeten. För att genomföra studien har 19 vetenskapliga artiklar analyserats och diskuterats och en kvalitativ fallstudie har även genomförts med relevanta respondenter för att komma fram till en slutsats. Teorin som presenteras i uppsatsen beskriver hur viktig kommunikation är inom en organisation och speciellt under förändringsarbeten. Vi beskriver organisationsförändring och kommunikation som egna ämnen och diskuterar även dess egenskaper men även bristen av kommunikation. Empirin utgår ifrån intervjuerna som beskriver hur ett förändringsarbete har gått till i organisation X och hur kommunikationen har använts under förändringens gång. Det vi har kommit fram till efter att ha studerat ämnena samt förändringen i organisation X är att det finns många saker att ta hänsyn till inom detta område. Några viktiga faktorer att ta hänsyn till är att inkludera medarbetare i processen, vara tydlig i sitt budskap och att hålla kontinuerliga dialoger. Detta för att bland annat undvika missnöje och minskad produktivitet. I företag Xs fall även för att kunna behålla den företagskultur som alltid präglat företaget. Om bristen på kommunikation till övriga medarbetare beror på att kommunikationen mellan ledarna inte fungerar så måste organisationen först och främst fokusera på att behärska det. Ifall det dock råder god kommunikation mellan ledarna så är nästa steg att kommunicera bättre till yrkesarbetarna. / The purpose with this study is to highlight how the internal communication affects the outcome of organizational change. We would like to contribute knowledge to why lack of communication often leads to unsuccessful organizational change. To execute the study we analyzed and discussed 19 scientific articles and also six interviews were carried out with essential respondents to reach a conclusion. The theoretical part that is presented in our study describes how important communication is in an organization and especially during organizational change. We describe organizational change and communication as separate subjects and we also discuss their characteristics. Our empirical part of the research contains interviews which shows how organization X dealt with their organizational change and how they used their internal communication during the change. After we studied the organizational change in organization X we reached the conclusion that there are a lot of factors to consider in this area. Some of the important factors to consider are to include everyone in an organization in the process, to be distinct with the message that is communicated and to continuously hold dialogues. The reason for this is to avoid dissatisfaction and reduced productivity. It is also important for organization X to keep their organizational culture that has been prominent for their company from the start. If the lack of communication in the organization stems from the fact that the communication between the leaders is not functioning properly, the organization has to focus on controlling that first. If the communication between the leaders is functioning, the next step is to communicate in a better way to the other co-workers.

Uppsatsens titel är "Intern kommunikation" och är skriven av författarna Maria Granath och Viktor Wigerdt. Författarna läser kursen examensarbete i företagsekonomi på Högskolan Väst, vårterminen år 2016. Studien undersöker problemområdet intern kommunikation inom organisationer och vilka faktorer som påverkar detta fenomen. Studien syftar till att undersöka vilka faktorer som är viktiga för en fungerande intern kommunikation ur ett medarbetarperspektiv. Uppsatsen hoppas även intressera andra organisationer som vill och behöver utveckla sin interna kommunikation. Författarna har undersökt problemområdet med hjälp av ett hermeneutiskt synsätt, för att kunna kartlägga, tolka och förstå den interna kommunikationen utifrån medarbetarnas perspektiv. Detta har genomförts med ett kvalitativ angreppssätt eftersom den empiriska datainsamlingen utgörs av egna observationer och intervjuer. Datainsamlingen utgörs även av vetenskaplig forskning, där det presenteras teorier under rubrikerna kommunikation, intern kommunikation i organisationer, organisationskultur och ledarskap. Intervjuerna har genomförts med hjälp av fem intervjupersoner från företag X, där alla har bemött samma ide och frågor. I uppsatsens analys- och diskussionskapitel diskuteras den teoretiska referensramen i förhållande till vår empiriska datainsamling sett till studiens forskningsfrågor. Studiens slutsats är att organisationskultur tillsammans med ett tydligt ledarskap och ett stort engagemang från medarbetarna, är de tre faktorer som är viktiga för en fungerande intern kommunikation. Slutsatsen är även att medarbetarna på det valda företaget idag saknar viss utveckling av kommunikationskanaler som till exempel deras intranät. Våra rekommendationer till företag X är att upprätta en handlingsplan för sina kommunikationskanaler, utefter medarbetarnas behov där det även bör finnas riktlinjer för hur medarbetarna i olika arbetsroller skall handskas med kommunikativa processer och problem. / The study title is "internal communication" and is written by the authors Maria Granath and Viktor Wigerdt. The authors take the course degree in business administration at University West, the spring semester of 2016. The study examines the problem area internal communication within organizations and the factors that influence this phenomenon. The study aims to examine the factors that are important for a functioning internal communication. The paper also hopes to interest other organizations that want and need to develop their internal communication. The authors have investigated the problem area using a hermeneutic approach in order to identify, interpret and understand the internal communication based on the employees' perspective. This has been carried out with a qualitative approach because the empirical data collection consists of own observations and interviews. Data collection also consists of scientific research, where theories are presented under the headings of communication, internal communication in organizations, organizational culture and leadership. The interviews have been conducted with the help of five respondents from company X, where everyone is treated with the same interview guide and questions. In the study the analysis and discussion chapter discuss the theoretical framework in relation to the empirical data collection in terms of the study's research questions. The study's conclusion is that organizational culture with a clear leadership and a strong commitment from employees, are the three factors that are essential for a functioning internal communication. The conclusion is also that employees in the selected company currently lack some development of communication channels such as the intranet. The recommendations for company X is to draw up an action plan for their communication channels and the needs of the employees. There should also be guidelines for how employees in different job roles deal with communicative processes and daily problems.

Intern kommunikation och hur anställda känner tillhörighet är något som uppmärksammas mer av företag på senare tid. Denna studie tar sin utgångspunkt hur dessa två fungerar och samspelar i en organisatorisk kontext. Vi har undersökt hur intern kommunikation fungerar mellan en butik och dess organisation samt vad den interna kommunikationen betyder för de anställdas tillhörighet till organisationen. Syftet med studien är att förstå hur den interna kommunikationen fungerar mellan butik och dess organisation med fokus på närliggande butiker och överordnad ledning. Vi har också belyst betydelsen av olika medier och hur de påverkar anställdas upplevda tillhörighet till sin organisation. Detta kommer visa hur den interna kommunikationen kan effektivisera och vara till nytta för moderna organisationer, ledning och studenter i ekonomi. Vi har använt oss av en hermeneutisk ansats och bygger rapporten på kvalitativa bevis. Vår insamlade empiri är primärdata som vi har tillskansat oss genom att intervjua fem personer, varav en butikschef, på ett företag inom elektronikhandeln. Vårt teoriunderlag består av andrahandsmaterial i form av 25 vetenskapliga artiklar av relevant och tidigare forskning inom områdena. I våra slutsatser har vi belyst hur intern kommunikation kan fungera och fann att den fungerar på ett tillfredställande sätt i den undersökta butiken. Det vi fann som viktigt i vårt fall var att anställda hade fungerande format som uppdaterat intranät, personliga besök av överordnade, mail, telefonkontakt och videoklipp. Det viktiga med dessa kommunikationsmedier var att de alltid ska vara tillgängliga och att informationen uppfyller ICC-kriterierna med att vara tydlig, kontinuerlig och koncis, vilket de i överlag också var i butiken. Vi fann också i vårt empiriska underlag faktorer som implicerar att intern kommunikation är en faktor som har en stor betydelse för anställdas upplevda känsla av tillhörighet till sin organisation. / Internal communication and employees' sense of belonging is something that is given more attention by companies in recent times. This study takes its starting point in how these two work and interact in an organizational context. We have examined how internal communication works between a store and its organization as well as what the internal communication means for employees' sense of belonging to the organization. The purpose of the study is to understand how internal communication works between the store and its organization with focus on nearby stores and senior management. We have also shed light on the significance of different media formats and how they affect employee's sense of belonging to their organization. This will demonstrate how internal communication can be more efficient and beneficial to modern organizations, management and students of economics. We have used a hermeneutical approach and the report is based on qualitative evidence. Our collected empirical data are primary data that we have gathered by interviewing five people, including a store manager, at a company in electronic trade. Our theoretical basis consists of a secondary material in the form of 25 scientific articles that are relevant and previous research in the field. In our conclusions, we have highlighted how internal communication can function and found that it is in a satisfactory manner in the target store. What we found especially important in our case was that employees have several well-functioning communication formats which include updated intranet, personal visits of superiors, email, telephone contact and videos. The important thing about these communication media was that they should always be available and that the information meets the criteria set by the ICC to be clear, continuous and concise. We also found these criteria were fulfilled in the store. We also found in our empirical basis factors which imply that internal communication is a factor that has a significant impact on employees' perceived sense of belonging to their organization.

This master's thesis deals with the internal communication. The main goal is to examine and assess the current level of the internal communication in the international advisory organization, to identify any problems and try to propose more effective internal communication in the company. The thesis is divided into theoretical and practical parts. The first part focuses on the clarification of key concepts such as communication, communication process, internal communication, assumptions and objectives of the internal communication, internal communication tools. In the practical part an international advisory company is presented and the current situation of the internal communication is described and there is evaluation of the internal communication by employees. In the conclusion of the thesis, there are suggested measures to improve the effectiveness of communication within the company.

The importance of enhancing internal communication and its content during organisational change appears to be neglected by many organisations. Although change management literature agrees generally about the role that communication plays in facilitating change, there is still a dearth of empirical studies that focus on improving internal communication during organisational change phases. The evolution of communication technology has provided some new tools that can enhance internal communication within an organisation. This study explores the role of using of one of these new communication technologies in communicating organisational change through the development of a novel conceptual model. The developed model covers the communication needs in each phase of a planned change, and combines the benefits of communicating organisational change with the benefits of using Enterprise Social Networks (ESN), as found in the literature. The aim is to investigate empirically how ESN as a new internal communication technology can be employed to communicate organisational change effectively in order to facilitate that change. To do so, the researcher in this study has applied a qualitative approach through a case study strategy in order to validate the conceptual model being proposed. The researcher conducted 32 interviews and analysed all of them qualitatively using Nvivo software. The findings of the conducted study revealed that using ESN had many positive impacts on employees, such as increasing their awareness, engagement and participation, which helped to facilitate the overall change projects. Moreover, the study proved the suitability of the validated novel model to contribute in facilitating organisational change through ESN, which can guide leaders, managers, change agents and academics on how ESN can be used to communicate planned change effectively in order to facilitate it.

The research conducted in ‘The Internal podcast’ aims to answer how podcast could be used for internal communication in organizations and what its weakness and strength is. The study has gathered theories such as storytelling, affordance and sensemaking and combined them into a unique framework for this study. Based on multimodal analysis we have studied three podcasts content and content design to help answer the questions of the study. The three podcasts: Kackellackan, Fast forward and Radio Samhall all have their coworkers as the primary target group. From these podcasts the study analyzed at a total of 60 episodes (20 from each podcast). The results showed that all three podcasts have different content design that suggests multiple possibilities for organizations to form the content for their own needs. Because of its intimate and close character, it also suggests a usefulness for sensemaking in organizational changes. But one of the weaknesses that the result pointed at is the lack of interaction between producer and listener, because one key part in empowerment is the possibility for feedback.

Purpose – The purpose of this study is to advance the understanding of how project managers in large organizations can create an understanding for organizational changes by internal communication. Method – This research study has an abductive approach and was conducted as a single case study. The empirical data has been chosen to be qualitative since it gives the ability to explain, describe and understand the research questions. Observations set the direction of the research, and 17 semi-structured interviews were further conducted at the case company. Findings – The findings show that 'System functionality', 'Organizational value', 'Individual value' and 'Project value', are four different types of information desired by involved employees to have an understanding for an organizational change. These types of information have shown to most effectively, for a project manager, be communicated through the use of 'Standardized communication methods', 'Direct communication methods' with a 'Distinct communication transfer', to reach involved employees by internal communication. Theoretical implications – The study provides a framework for how, what, and to whom a project manager can create an understanding for all affected employees by internal communication. The framework proposes that the project manager is in the center of a communication structure and therefore plays a key role in communicating change. Practical implications – Our framework contributes by presenting findings that are more defined and practically oriented compared to prior studies, as we combine several factors and suggest how information could be internally communicated by a project manager during change. It shows that a mix of both in-person communication and digital communication methods with distinct communication responsibilities are required to reach all involved employees, thus creating less resistance towards an organizational change.

<p>In a competitive environment which needs constant strategic adaptation, the companies look for the best way to stick to markets’ trends. The way the company is organized can optimize both the required strategic adaptation and the performance of the human capital by enhancing the flow of information for instance.</p><p>Some companies are organised in a very special way and adopt a project-structure. We therefore have inquired about these project-structures and their ability to favour communication in order to enable better performance. Then comes the reason for our work, we wonder: How is information flow processed in project-based companies compared to others and how it affects strategic drift?</p><p>Existing theories concerning strategy, communication and organisation has been confronted in order to create an original lens through which we look at companies. Based on this lens are qualitative interviews led to collect empirical data from two hierarchical levels in four companies with very different businesses.</p><p>After analysis, the study shows that the strategic drift is well known by companies. Good communication is recognised as a way to tackle this strategic drift and is high on companies’ agenda. The project-structure owns several assets (like customization, size and resilience) which make it better to process information flow and which eventually reduce or eliminate the strategic drift. Yet, classical organisations and project-structures seem to create synergy for a company which uses adequately both, regarding the type of business.</p>

<p>Purpose: The purpose of this paper is to examine if POC manage to keep cohort interplay between their identity and image.</p><p>Theoretical framework: This paper is led from theories in area about communicating identity and image. The theories that are relevant to this paper to see the interplay between identity and image is communication theory and brand theories based on associations. From these theories we have composed a model that shows the communication led from identity throughout image in company’s with many distribution channels. It shows what associations that build identity and image and also the complication and threat that the interplay is being exposed to.</p><p>Methodology: We have chosen to do this examination as a case study. The case study has been made through a market survey including only respondents with knowledge about POC and several interviews with employees within the POC organization.</p><p>Results and analysis: The quantitative market survey gave a clear picture of POCs image and the qualitative interviews described how POC wanted the identity to look like. We saw a clear connection between these two, but also some differences. For example was safety one of the most important identity characteristics, while the most common image characteristic was design.</p><p>Conclusion: The interplay between identity and image is very difficult to control. Especially in company’s that includes many distribution channels. The solution is to be aware of the problem this might cause and on daily basis work with improvements on the interplay between identity and image.</p>

<p>Abstract</p><p>Purpose/Aim: The purpose of this paper was to identify the communication process at the company Cherry casino and see what opinions the employees had about it. Moreover, an evaluation of the used strategies was done and an analysis about what perhaps could be done to improve the attitude, communication and in the end the result for the company.</p><p>Material/Method: The empirical material was gathered through qualitative interviews and theory application.</p><p>Main results: The transmission of information regarding the regular work related information works just fine and the channels used are well chosen. But more large-scale information that deals with the company’s plans, strategies and targets is not handled in the right way. Neither is the respond. Many express a lack of dialogue. Therefore my main conclusions is to develop a more friendly touch within the company, create a dialogue and let people at the bottom of the hierarchy know what is happening. The best way to do this is through the Intranet and the increase of positive feedback.</p><p>Keywords: Organizational communication, internal communication, casino, communication audit</p>