The thesis deals with the issue of internal communication at the National Gallery in Prague. The first part is focused on theoretical concepts, historical development and definition of the substance and means of internal communication. The essence of the work consists of situational analysis of current conditions at the National Gallery in Prague in terms of internal communication, with an emphasis on conceptual changes and communication strategy. The conclusion of the analytical part is dedicated to the evaluation of questionnaire survey, formulation of the strategy and design of communication plan, concrete activities and recommendations in the internal communication according to particularity of public cultural sector.

This research stems out of the desire to uncover and learn the impact and influence of internal communication as a strategic function that enhances productivity, organisational growth, employee engagements and above all organisational success 1 . Internal communications is a body of knowledge that is gaining momentum throughout the world. It is a global discipline that organisations have adopted as their instrument to measure the effectiveness of their communication campaigns, programmes and strategies both internal and external. Internal communication has been forced to adjust to numerous changes in the workplace. Macleod and Clarke (2009) argue that good quality internal communication enhances engagement and emphasise that employees need clear communication from senior management to understand how their own roles correspond with the leadership vision. The overarching aim of this investigative study was to examine the influence of internal communication as a key driver of employee engagement and organisational performance. In doing so, the research study employed qualitative approach method to investigate the extent in which internal communication as a strategic function enhances employee engagement and promotes organisational performance. This qualitative exploratory study relied on the experiences, thoughts, behaviours, and the understanding of the research respondents to articulate their knowledge about the phenomenon under investigation; therefore data was collected by means of various processes, including semi-structured interviews, and focus group discussions. The study was carried out amongst employees of LG Electronics2 , Seoul in South Korea to establish the extent to which internal communication influences or drives employee engagement3. The study adopted content analysis as a well-tested method of data analysis to better understand the data collected. Through content analysis, thematic connections were made and data was categorised in different themes that emerged systematically from similar characteristics mentioned in the conversations with the respondents. Inferences were drawn from the similar characteristics and presented in the data analysis and interpretations chapter of the research study. The results revealed that a deep awareness of internal communication existed among the respondents of the study. They also revealed high levels of consciousness of factors that contribute immensely to internal communication as a strategic function that enhance engagement, organisational culture, goals and values. The results revealed that a strong sense of identification and ownership was given to employees as part of programmes that intensified employee's contributions, level of engagement and understanding of goals and culture of the organisation. The empirical findings further postulated that employees were incorporated into the dominant coalition of the organisation and were also regarded as change agents, through which their inputs and suggestions were valued and recognised. The empirical study also revealed that employees were engaged because of the organisational culture shared by the strong leadership and management philosophy; LG-way was implemented as a framework to guide open and transparent communication. The results indicated that there was no salary gap between males and females, employees were rewarded according to their performance targets and capabilities and were also encouraged through coaching to improve their targets where necessary for the successful growth of the organisation. Through the empirical findings, the study recommended that a well coordinated internal communication function which is aligned and guided by the fundamental principles of the organisation will produce rewarding results for the organisation. There is a greater need for the organisation to conduct an intensified research on the impact and contributions of proactive internal communication strategies. Such research will guide and direct the coordination and implementation of proper and relevant programmes to assist the organisation to be more engaged and embedded among employees. LG Electronics must also come to terms with the fact that internal stakeholders make or break the organisation. The organisation needs to treat all employees equally and monitor the value of employees in the organisational growth and success. Management needs to know that the internal stakeholders are important as they provide the foundation of the organisation as well as acting as the liaison between the organisation and the external stakeholders. / Thesis (M.A (Communication) North-West University, Mafikeng Campus, 2014

Bakgrund: Ökat tryck från omvärlden har bidragit till att allt fler företag tillämpar och kommunicerar sitt samhällsansvar (CSR) inom de ekonomiska, miljömässiga och sociala aspekterna för att kunna tillfredsställa sina intressenter. Störst fokus i praktiken hamnar dock på den externa kommunikationen av CSR-arbetet och mindre engagemang läggs på den interna kommunikationen. Detta bidrar till att de anställda utelämnas trots att de bedriver den direkta kommunikationen med kunderna som är den värdefullaste intressenten för företagens framgång. Syfte: Uppsatsen syftar i att skapa en ökad förståelse för hur den interna kommunikationen fungerar mellan ledning och butiksnivå gällande budskap och arbete kring CSR inom ett modeföretag. Uppsatsen avser även att utreda om det förekommer brister i den interna kommunikationen angående CSR-arbetet. Frågeställning: Hur fungerar den interna kommunikationen kring CSR-arbetet inom ett modeföretag? Metod: Induktiv ansats med ett kvalitativt tillvägagångssätt i form av fem intervjuer med personer på olika nivåer inom organisationen. Slutsats: Uppsatsens resultat finner ett mönster som genererar iii-modellen där den centrala delen hamnar på butikschefernas roll, hur pass involverade, informerade och intresserade de är av företagets CSR-arbete. Butiksanställda tenderar till att påverkas av och anamma samma beteende som butikscheferna vilket avgör vilken roll de antar som CSR-kommunikatörer ut mot företagens viktigaste intressenter, kunderna. Studien påvisar att modeföretaget behöver förbättra sin interna kommunikationsprocess för attde butiksanställda ska kunna agera CSR-kommunikatörer.

Problembeskrivning – Intern kommunikation är identifierat som viktigt för organisationens överlevnad och övergripande resultat, men ändå är det många företag som har kommunikationsproblem och inte tar dessa på allvar. I små företag är det viktigt med den interna kommunikationen då man arbetar nära varandra och har en närhet till ledaren. Det finns få studier enbart fokuserade på interna kommunikationssvårigheter inom mindre företag. Syfte – Denna studie undersöker kommunikationsproblem som kan existera i mindre företag och ger förslag på hur man kan undvika eller arbeta för att motverka problemen. Metod – Studien är baserad på en fallstudie. Genom att ställa strukturerade intervjufrågor till deltagarna och genom observation har den största delen av empiriskt material samlats in. För att stödja resultaten har en litteraturstudie även genomförts. Resultat – Fallföretaget bidrog med indikationer om att en bristfällig intern kommunikation påverkar hela organisationen och ligger som grund till flera av problemen de upplever inom företaget. Slutsats – Studien identifierar typer av kommunikationsproblem som existerar hos fallföretaget samt bidrar med lösningar eller arbetssätt för att minska eller eliminera dessa problem. Studien belyser även hur viktigt kommunikationen är för organisationen och konsekvenserna av en otillräcklig intern kommunikation. / Problem – The internal communication are identified as very important for the organization’s survival and overall performance, but there are many companies that do not take their communication issues seriously. In smaller companies the internal communication is important because the close relationship with coworkers and the entrepreneur. There are limited studies focused only on internal communication within small companies. Purpose – This paper investigates communication problems existing in smaller companies and makes suggestions for improvements to overcome these problems. Method– This paper is based on a single case study. Through asking structured questions and a carried out observation the empirical evidence were collected. In order to support the findings a literature study has been conducted. Findings – The case company provided indications about an inadequate internal communication influences the whole organization and can be the bottom reason for multiple problems experienced within the organization. Conclusion – The study identifies different kinds of communication problems existing within the case company and contributes to finding solutions for the identified problems. The study also highlights the importance of communication for the organization and the consequences of a fallible internal communication.

<p>Abstract</p><p>Title: Företag X” the hidden power” a study of internal communication, culture and internal branding. Företaget X has in real life a different name.</p><p>Number of pages: 42 (49 with enclosures)</p><p>Author: Charlotta Babington Thorszelius</p><p>Course: Media and Communication Studies C</p><p>Period: Autumn 2007</p><p>University: Uppsala University, Sweden</p><p>Purpose/Aim: To analyze the internal communication, culture and internal branding of an insurance company and how they can improve these company tools can be improved.</p><p>Material/Method: qualitative method using interviews, analysis of internal communication policies and observations.</p><p>Main results: The policy documents do not match how the internal communication works in every day life. There is a structure that is working and the information flows through the different levels. The vision and goals are difficult to understand as they are written in a complicated way. The words that carry the values of the company are well known and everyone stands behind them. The staff is happy, content and pleased to be working for Företaget X. There is a strong culture with a lot of the basic underlying assumptions shown as artefacts. This also shows in the strong brand which has been built on the strength of the federation of 24 local companies, at the same time acting on a local market.</p><p>Key words: internal communication, culture, internal branding, ambassadors, communication flow, sensemaking in organizations</p>

<p>Abstract</p><p>Title: Organization is communication. Communication is organization. - A case study of the communication between the management and the employees at Save the Children Sweden. (Organisation är kommunikation. Kommunikation är organisation. - En studie av kommunikationen mellan chef och medarbetare på Rädda Barnen)</p><p>Number of pages: 37, without enclosures</p><p>Author: Anna Lilius</p><p>Course: Media and Communication Studies C</p><p>Period: Spring 2008</p><p>University: Division of Media and Communication, Department of Information Science, Uppsala University</p><p>Purpose/Aim: The aim of the study is to analyze and evaluate the communication between the management and the employees in the organization today and compare it with the organization's new strategy for internal communication. The questions asked are: 1) How is the communication between management and employees perceived by respective parties today and 2) What, if any, are the differences between the situation today as described in question 1 and the strategy for internal communication.</p><p>Material/Method: Qualitative research method. By interviewing four members of lower management and four employees, an analysis was made of how the communication between management and employees is perceived today. The results from the interviews were analyzed with the help of current theories within organizational communication, and the compared with the new strategy for internal communication.</p><p>Main results: While the results from the interviews had some similarities in relation to the importance of information of the organization's goals, they varied between the groups in respect to the degree of dialogue that was experienced. There were also differing results as to the communicational responsibilities of the employees; while the management saw that the employees had a crucial and very important communicational role, the employees themselves did not acknowledge it in any largersense.</p><p>Keywords: Organizational communication, Internal communication, Dialogue, Sense making</p>

<p>During twelve weeks of practice experience at the company Sydved AB, I received the mission to develop a structure for the company’s internal communication. A part of this mission was to find out what the company’s employees thought of Sydveds internal communication and the most important; Sydveds intranet called “Outlook”. Due to Sydveds plans of developing the intranet I designed and accomplished an inquiry-study to find out about the employee’s opinions on the company´s internal communication and in particular their intranet.</p><p>The answers I want from this study are if I shaped the inquiry-study correctly the first time. Could I have done it in another, better way? What do scientists say about how to accomplish a qualitative inquiry-study?</p><p>For this purpose I have decided to apply a theory based study on my first inquiry-study, based on three different methods; literature study, analytic induction and theory probation.</p><p>The outcomes of the three different studies have developed my method. This new method describes how a qualitative inquiry-study through scientifically basis should be accomplished.</p> / <p>Under mina tolv veckors praktik på företaget Sydved AB fick jag i uppdrag att kartlägga en struktur för företagets interna informationsflöde. En del av uppdraget var att ta reda på vad Sydveds medarbetare ansåg om företagets interna kommunikation och framförallt dess intranät, ”Outlook”. Enligt Sydveds planer att utveckla och förbättra intranätet, utformade och genomförde jag en enkätundersökning för att få reda på medarbetarnas åsikter om företagets interna kommunikation och intranät.</p><p>Med hjälp av denna studie vill jag få svar på om jag utformade enkätundersökningen korrekt under min praktik på Sydved. Kunde jag gjort på ett annorlunda sätt? Vad säger forskningen om hur en kvalitativ enkätundersökning bör utformas?</p><p>För att få svar på dessa frågor har jag tillämpat en metodutveckling av min enkätundersökning utifrån tre olika studier; litteraturstudie, analytisk induktion samt teoriprövning.</p><p>Resultaten från dessa tre studier har lett till min metodutveckling. Denna nya metod beskriver hur en liknande enkätundersökning med vetenskaplig bas bör utformas.</p>

Įvairūs spaudos tyrimai, per keletą paskutinių dešimtmečių išpopuliarėję Vakarų šalyse, Lietuvoje nėra intensyviai plėtojami ir taikomi. Tokią problemišką lietuvių laikraštijos mokslinių tyrinėjimų sistemą sąlygojo konkrečios istorinės aplinkybės: sovietų okupacija, draudimai, cenzūra. Atsižvelgiant į tai galima teigti, kad nepriklausomybės laikotarpiu susiformavusio laikraščio „Šiaulių universitetas“ analizė yra ne tik dabartinės leidinio situacijos nagrinėjimas, bet ir apskritai lietuvių spaudai būdingų požymių, atliekamų funkcijų, raidos ir pan. suvokimas. Bakalauro darbe atliekama kokybinė ir kiekybinė laikraščio „Šiaulių universitetas“ žanrų analizė, pagrįsta publikacijų žanrinės klasifikacijos sudarymu ir jos specifikos nagrinėjimu. Empirinis tyrimas atskleidė kalbines ir nekalbines žanro funkcijas, nulemiančias laikraštyje „Šiaulių universitetas“ skleidžiamos informacijos atranką, jos pateikimo būdus, publikacjų tipus, raiškos priemones, santykį su auditorija ir pan. Tyrimo duomenys parodė, kad didžiąją dalį laikraščio „Šiaulių universitetas“ publikacijų sudaro informacinių ir tarnybinių informacinių žanrų publikacijos, pateikiančios universiteto bendruomenei aktualią informaciją apie tam tikrą faktą ar įvykį, vadinasi, laikraštis „Šiaulių universitetas“ funkcionuoja ne tik kaip masinė žiniasklaidos priemonė, bet ir kaip vidinės komunikacijos kanalas Šiaulių universitete. / Various press analysis, which has become very popular in Western countries in past decades, are not intensively developed and applied in Lithuania. Such problematic system of the Lithuanian press scientific analysis has been influenced by concrete historical circumstances: soviet occupation, prohibitions, censorship. According to information, mentioned above, it is possible to state that analysis of “Siauliu Universitetas” newspaper, which was formed during the period of independence, is not only analysis of the current situation of the newspaper, but the perception of features, characteristic to the Lithuanian press as well as performed functions, development and etc. The Bachelor Degree Work deals with quantitative and qualitative analysis of genres of the newspaper “Siauliu Universitetas”, based on formation of genre classification of publications as well as analysis of its specification. Empiric research revealed linguistic and non-linguistic genre functions, influencing the selection of information, published in the newspaper “Siauliu Universitetas” as well as ways of its presentation, types of publications, expression means, relation with auditorium and etc. The survey data revealed that the majority of publications in the newspaper “Siauliu Universitetas” were composed from publications of genres of information and information from departments, which present information, relevant for the university community, concerning some appropriate fact, event; therefore, the... [to full text]

Research Questions: Which factors affect the internal brand implementation? Which factors regarding the perception of internal branding are shared and differ between two geographical locations within an organization? Purpose: The aim of this study is to mark and analyze internal factors within an organization in order to get an understanding of how there can sustain and develop the internal brand. Further, the purpose is to describe and analyze the differences in how aspects of internal branding are perceived by two geographical locations. Method: The study has primarily a quantitative research method and a deductive approach where the results from the collected data was analyzed through various tests in the statistic program SPSS. Conclusions: Through various analysis methods, the authors were able to find out which factors that had the strongest effect on internal branding. The conclusion further on reveals that there are two specific factors with a positive effect on the internal branding implementation as a whole. These factors consist of internal marketing and internal communication. Lastly the results also culminate in the shared and divergent perceptions of internal branding among employees within an organization.

Titel: Hur engageras medarbetare i ledningens vision? En studie inom intern kommunikation.  Nyckelord: Internal communication, hierarchical communication, corporate communication, organizational communication, sensemaking, employee engagement, message distortion  Syfte: Skapa ökad förståelse för hur en ledning, via sin interna kommunikation, kan öka medarbetarnas engagemang.  Metod: Studien har utförts med en kvalitativ ansats där data samlats in via intervjuer med tretton respondenter fördelade på ledningsgrupp, enhetschefer, gruppchefer och medarbetare.  Bidrag: Genom praktisk tillämpning av en teoretisk modell (Welch &amp; Jackson 2007) har en visions väg genom en organisation granskats. Aktiviteter har identifierats vilka kan förklara graden av engagemang samt hur väl visionen förankrats på medarbearnivå.  Originalitet: Intervjuerna är utförda på samtliga nivåer i en hierarkisk organisation. Studien täcker således mer än en nivås perspektiv på den interna kommunikationen. / Title: How do employees become engaged in the top management ́s vision? A study within internal communication.  Key words: Internal communication, hierarchical communication, corporate communication, organizational communication, sensemaking, employee engagement, message distortion  Purpose: To increase the understanding of how a management, through the use of internal communication, can increase the employees’ engagement.  Method: The study has been conducted with a qualitative approach. Data has been assembled through 13 interviews with top management, unit managers, group managers, and employees.  Contributions: By practical application of a theoretical model (Welch &amp; Jackson 2007), a vision's path through an organization has been reviewed. Activities have been identified that can explain the level of engagement and how well the vision has anchored on employee level.  Originality: The interviews have been conducted on all levels of a hierarchical organization. Therefore, the study covers more than one group’s perspective on the internal communication.