During twelve weeks of practice experience at the company Sydved AB, I received the mission to develop a structure for the company’s internal communication. A part of this mission was to find out what the company’s employees thought of Sydveds internal communication and the most important; Sydveds intranet called “Outlook”. Due to Sydveds plans of developing the intranet I designed and accomplished an inquiry-study to find out about the employee’s opinions on the company´s internal communication and in particular their intranet. The answers I want from this study are if I shaped the inquiry-study correctly the first time. Could I have done it in another, better way? What do scientists say about how to accomplish a qualitative inquiry-study? For this purpose I have decided to apply a theory based study on my first inquiry-study, based on three different methods; literature study, analytic induction and theory probation. The outcomes of the three different studies have developed my method. This new method describes how a qualitative inquiry-study through scientifically basis should be accomplished. / Under mina tolv veckors praktik på företaget Sydved AB fick jag i uppdrag att kartlägga en struktur för företagets interna informationsflöde. En del av uppdraget var att ta reda på vad Sydveds medarbetare ansåg om företagets interna kommunikation och framförallt dess intranät, ”Outlook”. Enligt Sydveds planer att utveckla och förbättra intranätet, utformade och genomförde jag en enkätundersökning för att få reda på medarbetarnas åsikter om företagets interna kommunikation och intranät. Med hjälp av denna studie vill jag få svar på om jag utformade enkätundersökningen korrekt under min praktik på Sydved. Kunde jag gjort på ett annorlunda sätt? Vad säger forskningen om hur en kvalitativ enkätundersökning bör utformas? För att få svar på dessa frågor har jag tillämpat en metodutveckling av min enkätundersökning utifrån tre olika studier; litteraturstudie, analytisk induktion samt teoriprövning. Resultaten från dessa tre studier har lett till min metodutveckling. Denna nya metod beskriver hur en liknande enkätundersökning med vetenskaplig bas bör utformas.

Kommunikation och informationsspridning är en viktig aktivitet inom företag och organisationer. Mycket av detta sköts i dagsläget digitalt i varierande form så som mail, chatt och intranät med sociala flöden. I vissa fall kan olika metoder för kommunikation bli överbelastade medan andra blir åsidosatta, alla metoder har några positiva aspekter som kan används för att eventuellt underlätta den digitala kommunikationen inom företag och organisationer. Denna studie undersöker just detta, hur sköts intern kommunikation inom företag och organisationer idag och hur kan de positiva aspekterna av det integreras i en lösning. Genom intervjuer med anställda inom olika företag och organisationer specificerades hur kommunikation kan skötas idag, vad det finns för krav på kommunikationsmetoderna samt deras positiva respektive negativa egenskaper. Med intervjuerna som grund genomfördes en skissprocess där olika förslag vägdes emot varandra. Det förslag som presenteras är det som uppfyllde största antal krav och integrerade flest positiva aspekter.

The thesis is focused on the evaluation of internal communication channels in implementing lean concepts in the production company . As part of the assessment of the current situation and a proposal to eliminate or critical bottlenecks . It contains basic concepts of lean concepts and characteristics of internal communication. In the analytical part , on the basis of theoretical knowledge described the current situation in society, both in the administrative as well as in the manufacturing sector . In the final part are suggested solutions to improve internal communications when implementing a lean approach .

Planned change and change-related communication are perceived very differently by the members of an organization. Strongly varying perceptions of new tasks, work processes and goals make joint action difficult and cause the failure of many change initiatives. The purpose of this study is to investigate how internal communication and sensemaking processes contribute to the perception of strategic change among the members of a public service organization. The following questions are answered: How does the management plan and perform internal communication during a strategic change of the Swedish public service television company Sveriges Television (SVT)? How do the members of the organization make sense of a strategic change and the internal communication related to the changes that are planned and carried out? A social constructivist perspective combined with theories of sensemaking, communication, social identities, roles, groups, power and status constitutes the analytical framework. The investigation is designed as two case studies of the SVT production facilities in Malmö and Örebro. The empirical material consists mainly of personal interviews. Written documents and observations have also been used. The case studies took place between 2002 and 2004. Some main conclusions are as follows: 1) Internal communication is central for how members of an organization make sense of, and participate in, major change. Yet, not even in ideal communication situations do the employees experience that the information has been sufficient and that they have been included in the change process. There are thus reasons for more balanced expectations of what is possible to achieve with internal communication during strategic change. 2) The most influential factor determining how people make sense of change-related communication is the practical everyday reality that constitutes their frames of reference. The reluctance to consider, and act upon, how other individuals conceive of a situation leads to misdirected internal communication and gaps of understanding. 3) Organizational identities, group membership, roles and status function as frames of reference when employees make sense of changes. But irrespective of whether the changes take place on an organizational, departmental or group level, personal identities are the most influential frames of reference for interpreting organizational change. The investigation thus establishes an order of precedence for frames of reference that has important implications for internal communication during strategic change. The thesis contributes to sensemaking theories by demonstrating their extensive ability to explain mutually related phenomena, such as attention, resistance and self-fulfilling prophecies. The apparent ability to explain basically all sensemaking-related issues in organizations, and thus leading to reductionism, is also concluded to be one of the weaknesses of the theories. By connecting sensemaking theories with roles, social identities and power, the study contributes to clarifying the frame concept.

Organisationer har i och med globaliseringen fått en allt större makt och med det även ett större ansvar över den omgivning de verkar. Att företag implementerar corporate social responsibility (CSR) i sin verksamhet har blivit allt vanligare på grund av yttre påtryckningar och förväntningar. Implementeringen av CSR kräver att företag har en fungerande intern kommunikation. Detta för att abstrakta mål och strategier ska kunna omsättas till en mer konkret nivå längre ner i verksamheten. Det förutsätter att medarbetare förstår arbetet med CSR och sin roll i det hela. Syftet med denna studie är att undersöka om CSR kan anses vara implementerat i ett större industriföretag och vilken betydelse den interna kommunikationen har för detta. Utifrån formulerat syfte har dessa frågeställningar härletts:   <ul type="disc">Hur kan organisationens arbete med att leda och planera implementeringen av CSR beskrivas? På vilket sätt kan organisationens interna kommunikation av CSR beskrivas? Vilka hinder och möjligheter gällande intern kommunikation av CSR kan identifieras och hur kan dessa förstås?     Empirin har insamlats via intervjuer med strategiskt utvalda personer inom det valda industriföretaget. Studien utgår från teorier om intern kommunikation och strategisk implementering. Undersökningen visar att företaget inte har lyckats implementera CSR på grund av en bristande intern kommunikation. Analysen indikerar att en komplex organisationsstruktur skapar variationer i kommunikation och implementering samtidigt som ansvariga på strategisk nivå har valt att inte kommunicera CSR-strategin i sin helhet. Det kan därav tänkas påverka medarbetares förmåga att kunna relatera sina dagliga arbetssysslor till det övergripande hållbarhetsarbetet. Vilket i sig kan ha resulterat i att en motivationsklyfta har uppstått mellan strategisk och operativ nivå. Det kan förklaras med att en informations- och kunskapsförskjutning har minskat medarbetares förståelse för CSR-strategin och därmed deras möjligheter att omsätta CSR från ord till handling. Ett till synes bristfälligt internt kommunikationssystem kan därmed sägas göra CSR till en pappersprodukt. / Due to globalization, organizations have gained ever-increasing power, and also have greater responsibility in the environment they operate. The fact that companies implement corporate social responsibility (CSR) in their business has become more common due to external pressure and expectations. The implementation of CSR requires of companies to have an effective internal communication system. This allows abstract objectives and strategies to be transformed into a more concrete level further down the organization. It assumes that employees understand the CSR- related work and their part to play. The purpose of this study is to investigate if CSR permeates a major industrial company and the importance of internal communication. Based on the stated purpose, these questions have been derived:   <ul type="disc">How can the organization's management and planning implementation of CSR be described? In what way can the organization's internal communication of CSR be described? <ul type="disc">What obstacles and possibilities regarding internal communication of CSR can be identified and how can these be understood?   The empirical data has been collected through interviews with strategically selected individuals within the chosen industrial company. Due to ethical reasons, the company will be anonymous and so also the informants. The study is based on theories of internal communication and strategic implementation. The analysis indicates that a complex organizational structure creates variations in communication and implementation while at the same time, trategic-level managers have chosen not to communicate the CSR-strategy in its full context. It may therefore affect the ability of employees to relate their daily work to the overall sustainability work. Which may have resulted in a motivational gap having arisen between strategic and operational levels. This can be explained by the fact that an information and knowledge shift has reduced employee understanding of the CSR-strategy and thus their ability to transform CSR from word to action. An apparently inadequate internal communication system can thus be said to make CSR a paper product.

The purpose of this thesis is to analyze internal communication in a specific company and propose possible improvements. Such proposal is based on surveys and interviews with company owner. Theoretical part includes definition of internal communication, its effect on company´s functioning process and factors that influence it. Mentioned are also different communication instruments, mainly ICT instruments that can be effectively used for company´s internal communication. Practical part applies acquired findings on a specific situation in a specific company. Aim of this research is to analyze current situation of internal communication, determine its weaknesses and propose possible solutions of their removal.

The subject of this thesis is to analyze the current state of internal communication in an international company, identify weaknesses in communication channels with respect to intercultural differences and propose remedial actions to ensure the effective flow of information within the whole organization. For this purpose, the thesis is divided into two systematic parts. The theoretical part is devoted to the introduction of basic terms like communication, communication flow, intercultural communication and internal communication. The empirical part is focused on the analysis of internal communication in the selected international company, and on the implementation of the two proposed changes related to digital communication channels. The second part is focused on the questionnaire research which was used as a basis to identify intercultural differences and also uncover weaknesses for further recommendations.

The thesis compares internal communication and organizational structure of arts organizations with general theoretical knowledge from economy theory. In the first part, the thesis presents an enquiry in the field of internal communication and structure of organizations and puts it into the context on a theoretical level. It concerns outlined historical development and types of organizational structures and communication flows. The second part addresses the application of theoretical knowledge in the area of culture. Furthermore, it analyses two particular arts organizations, inquiring especially into the nature of internal communication flows and development of organizational structure. Subsequently, it confronts the results with theoretical basis presented in the first chapter. Apart from other conclusions, it reveals several flaws and suggests possible solutions for necessary corrections.

The presented study focuses on online social media and possibilities of their use in human resource management. The aim of the study is to define recommendations for a more effective application of social media and their tools in HR management, based on an analysis of social media tools and evaluation of results of a research carried out among Czech organizations. The study also attempts to identify the potential use of individual online social media in the respective HR activities. The study consists of a theoretical and an analytical part. The theoretical part first describes social media as a whole and then presents a description of the most common social networking services. The analytical part comprises three chapters. One chapter includes an analysis of social media tools and their potential use in the respective HR activities, while another chapter contains a description and analysis of the results of a research examining the use of social media in HR practice of Czech organizations. The final chapter presents a comparison of the outputs of both analyses. Recommendations for a more effective use of social media in HR practice are then defined based on this comparison. The outcomes of this comparison include the finding that practical use is in accordance with the defined potential only in the case of LinkedIn, which is by far the most used social networking service in Czech organizations. Facebook is the second; however, the extent to which it is used does not fully match the possibilities it offers. This also holds for other social media, particularly in terms of their use for recruitment and HR marketing, the most suitable HR activity for social media. The recommendations defined for using social media in HR practice of Czech organizations therefore mainly include greater diversification of the range of these tools used in recruitment and HR marketing, leading to addressing different types of job candidates and to better employer branding, and screening job candidates on various social networking services, using as many resources as possible.

Submitted by Renata Lopes (renatasil82@gmail.com) on 2015-12-11T17:39:21Z No. of bitstreams: 1 carmemlucianunesdepaulacalheiros.pdf: 4711050 bytes, checksum: 1a0ba63ecb85bf2cb778b282de0ecd35 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2015-12-14T15:48:53Z (GMT) No. of bitstreams: 1 carmemlucianunesdepaulacalheiros.pdf: 4711050 bytes, checksum: 1a0ba63ecb85bf2cb778b282de0ecd35 (MD5) / Made available in DSpace on 2015-12-14T15:48:53Z (GMT). No. of bitstreams: 1 carmemlucianunesdepaulacalheiros.pdf: 4711050 bytes, checksum: 1a0ba63ecb85bf2cb778b282de0ecd35 (MD5) Previous issue date: 2015-08-31 / Esta dissertação objetiva analisar as causas e efeitos do emprego da afetividade na comunicação, sobretudo, na comunicação organizacional. Para a avaliação do objeto de estudo, utilizamos como procedimentos metodológicos uma ampla pesquisa bibliográfica, entrevistas qualitativas em profundidade e grupo focal, a fim de medir os efeitos da campanha de marketing interno da MRS Logística sobre os maquinistas – o maior contingente de empregados da empresa. Foram analisadas também as peças da campanha interna de sensibilização para as questões relativas à prevenção de acidentes do trabalho. Partindo das questões identitárias, notadamente da identidade brasileira, o estudo utiliza-se de elementos constituintes da identidade nacional – como a figura do Homem Cordial - para mostrar a importância que as mensagens que suscitam a emoção despertam no imaginário da recepção. O estudo sobre a história da ferrovia também nos permite considerar aspectos simbólicos e traços de identidade que reforçam a mensagem de fundo mais emotivo para esse público. Também a neurociência, os estudos do comportamento humano nas empresas e o apelo ao sensível nos ajudam a compor a pesquisa. / This assay aims to analyze the causes and effects of the use of affective communication, especially in organizational communication. For the assessment of the subject matter, we use as instruments a wide bibliographical research, qualitative in-depth interviews and focus groups in order to measure the effects of internal marketing campaign MRS Logística about drivers - the largest contingent of company employees. It also evaluates the parts of the internal campaign to raise awareness of the issues concerning the prevention of occupational accidents. Building on identity issues, notably the Brazilian identity, the study makes use of the components of national identity - as the figure of the man Cordial - to show the importance of the messages that arouse emotion awaken at the reception imaginary. The study on the history of the railroad also allows us to consider symbolic aspects and identity traits that reinforce the more emotional background message to that audience. Also neuroscience, the study of human behavior in business and appeal to sensitive help us compose the research.