Submitted by Nadir Basilio (nadirsb@uninove.br) on 2017-06-19T19:03:52Z No. of bitstreams: 1 Francisca Monica Rodrigues de Lima.pdf: 6720045 bytes, checksum: e908884e1f1b2405662e84c07d25ad9e (MD5) / Made available in DSpace on 2017-06-19T19:03:52Z (GMT). No. of bitstreams: 1 Francisca Monica Rodrigues de Lima.pdf: 6720045 bytes, checksum: e908884e1f1b2405662e84c07d25ad9e (MD5) Previous issue date: 2017-03-29 / The present study has the purpose of studying the discursive strategies present in the cooperation agreements between the University of International Integration of Afro-Brazilian Lusophony (UNILAB) and Portuguese and African institutions with the objective of identifying the voices and counter-voices that emerge from discourse University. This institution, created by law no. 12,289, of July 20, 2010, and installed on May 25, 2011, promotes the internalization of higher education in order to integrate Brazil and the member countries of the Community of Portuguese Speaking Countries (CPLP): Angola, Cape Verde, Guinea Bissau, Mozambique, Sao Tome and Principe, Brazil, Portugal and Timor-Leste (Asia). Since the formation and integration of the student is one of the purposes of this university, it has teaching and student bodies coming not only from various regions of Brazil, but also from other countries, besides the establishment and execution of temporary or permanent agreements with other institutions of the CPLP, local development with the cultural, scientific and educational exchange of the region. Lusophony is based on the Portuguese language common to all countries that integrate the UNILAB proposal and involves social, economic and geopolitical issues for the countries that make up the UNILAB proposal. The question that guided the research was: To what extent do the agreements between Portuguese and African institutions and UNILAB be guided by a neocolonialist ideology of integration between Brazil and the member countries of the CPLP? In this sense, our dissertation has as specific objectives: to identify and analyze the word cooperation, present in the agreements of study, and the construction of its senses from a determined context in the elaboration of discursive strategies that reveal aspects of colonization and coloniality within the scope of internationalization. The hypotheses raised were: The integration proposal, present in the agreements between Portuguese and African institutions and UNILAB, is a discursive strategy of maintaining a neocolonialist ideology; Cooperation and integration are discursive strategies of building a multicultural space for the maintenance of a neocolonialist ideology. The theorists who founded the analysis of the agreements were Mikhail Bakhtin, Aníbal Quijano and Walter Mignolo. / La presente investigación tiene como objeto de estudio las estrategias discursivas presentes en los acuerdos de cooperación entre la Universidad de la Integración Internacional de la Lusofonía Afro-Brasileña (UNILAB) e instituciones portuguesas y africanas con el objetivo de identificar las voces y contra-voces que emergen del discurso universitario lusófono. Esta institución, creada por la ley nº 12.289, de 20 de julio de 2010, e instalada el 25 de mayo de 2011, promueve la interiorización de la educación superior buscando integrar a Brasil ya los países miembros de la Comunidad de los Países de Lengua Portuguesa (CPLP): Angola, Cabo Verde, Guinea-Bissau, Mozambique, Santo Tomé y Príncipe, Brasil, Portugal y Timor Oriental (Asia). Como la formación e integración del alumnado es uno de los propósitos de esta universidad, cuenta con cuerpos docentes y discentes provenientes no sólo de las diversas regiones de Brasil, sino también de otros países, además del establecimiento y ejecución de convenios temporales o permanentes con otras instituciones de la CPLP desarrollo local con el intercambio cultural, científico y educativo de la región. La lusofonía tiene como base la lengua portuguesa común a todos los países que integran la propuesta de la UNILAB e involucra cuestiones sociales, económicas y de estrategia geopolítica para los países que la componen. La cuestión que orientó la investigación fue: ¿En qué medida los acuerdos entre instituciones portuguesas y africanas y la UNILAB se orientan por una ideología neocolonialista de integración entre Brasil y los países miembros de la CPLP? En este sentido, nuestra disertación tiene como objetivos específicos: identificar y analizar la palabra cooperación, presente en los acuerdos de estudio, y la construcción de sus sentidos a partir de un determinado contexto en la elaboración de estrategias discursivas que desvían aspectos de la colonización y la colonialidad en el ámbito de la internacionalización. Las hipótesis planteadas fueron: La propuesta de integración, presente en los acuerdos entre instituciones portuguesas y africanas y la UNILAB, es una estrategia discursiva de mantenimiento de una ideología neocolonialista; La cooperación y la integración son estrategias discursivas de construcción de un espacio multicultural para el mantenimiento de una ideología neocolonialista. Los teóricos que fundamentaron el análisis de los acuerdos fueron Mikhail Bakhtin, Aníbal Quijano y Walter Mignolo. / A presente pesquisa tem como objeto de estudo as estratégias discursivas presentes nos acordos de cooperação entre a Universidade da Integração Internacional da Lusofonia Afro-Brasileira (UNILAB) e instituições portuguesas e africanas com o objetivo de identificar as vozes e contra-vozes que emergem do discurso universitário lusófono. Essa instituição, criada pela Lei nº 12.289, de 20 de julho de 2010, e instalada em 25 de maio de 2011, promove a interiorização da educação superior buscando integrar o Brasil e os países membros da Comunidade dos Países de Língua Portuguesa (CPLP): Angola, Cabo Verde, Guiné-Bissau, Moçambique, São Tomé e Príncipe, Brasil, Portugal e Timor-Leste (Ásia). Como a formação e integração do alunado é um dos propósitos desta universidade, conta com corpos docente e discente provenientes não só das várias regiões do Brasil, mas também de outros países, além do estabelecimento e execução de convênios temporários ou permanentes com outras instituições da CPLP, desenvolvimento local com o intercâmbio cultural, científico e educacional da região. A lusofonia tem como base a língua portuguesa comum a todos os países que integram a proposta da UNILAB e envolve questões sociais, econômicas e de estratégia geopolítica para os países que a compõem. A questão que orientou a investigação foi: Em que medida os acordos entre instituições portuguesas e africanas e a UNILAB se orientam por uma ideologia neocolonialista de integração entre o Brasil e os países membros da CPLP? Nesse sentido, nossa dissertação tem como objetivos específicos: identificar e analisar a palavra cooperação, presente nos acordos de estudo, e a construção de seus sentidos a partir de um determinado contexto na elaboração de estratégias discursivas que desvelem aspectos da colonização e da colonialidade no âmbito da internacionalização. As hipóteses levantadas foram: A proposta de integração, presente nos acordos entre instituições portuguesas e africanas e a UNILAB, é uma estratégia discursiva de manutenção de uma ideologia neocolonialista; a cooperação e a integração são estratégias discursivas de construção de um espaço multicultural para a manutenção de uma ideologia neocolonialista. Os teóricos que fundamentaram a análise dos acordos foram Mikhail Bakhtin, Aníbal Quijano e Walter Mignolo.

Um indicador importante na área acadêmica está relacionado ao grau de impacto de uma publicação, o que pode auxiliar na avaliação da qualidade e do grau de internacionalização de uma instituição. Para melhor delimitar esse indicador torna-se necessária a realização de uma análise das redes de colaboração dos autores envolvidos. Considerando que o modelo de dados relacional é o modelo predominante dos bancos de dados atuais, observa-se que a análise das redes de colaboração é prejudicada pelo fato desse modelo não atender, com o mesmo desempenho, a todos os tipos de consultas realizadas. Uma alternativa para executar as consultas que perdem desempenho no modelo de banco de dados relacional é a utilização do modelo de banco de dados orientado a grafos. Porém, não é claro quais parâmetros podem ser utilizados para definir quando utilizar cada um dos modelos de bancos de dados. Assim, este trabalho tem como objetivo fazer uma análise de consultas que, a partir da sintaxe da consulta e do ambiente de execução, possa apontar o modelo de dados mais adequado para execução da referida consulta. Com essa análise, é possível delimitar em que cenários uma integração entre o modelo relacional e o orientado a grafos é mais adequada. / An important indicator in the academic area is related to the degree of impact of a publication that can help in evaluating the quality and degree of internationalization in academic institutions. One approach to better understand the aforementioned indicator is analyzing the collaboration network formed by each researcher. In order to analyze this network, several alternatives use the well known relational data model which is predominant in most databases used today. Even though this model is widely used, it has a performance drawback when some types of queries are performed. For overcoming this drawback, certain alternatives are using a graph-oriented database model which is similar to a collaboration network model. However, it is unclear what parameters can be used to define when to use a relational or graph-oriented model. In this work, we propose an analysis of queries that, from the syntax of a query and the execution environment, can point to the most suitable data model for the execution given a specific query. With this query analysis, it is possible to delimit in which scenarios an integration between the relational and the graph-oriented models is more appropriate.

Durante la última década ha aumentado notablemente el interés por China y la multilocalización en el gran gigante asiático, tanto en el campo profesional como en el académico, propiciando el nacimiento de una nueva disciplina en el campo de la administración y dirección de empresas, la multilocalización en China. Las empresas son cada vez más conscientes del papel que China ejerce en su futuro, así como de la necesidad de tenerla presente en su hoja de ruta a fin de lograr una mayor competitividad en el mercado global. En este contexto, se han realizado y se siguen realizando muchos y excelentes trabajos sobre la multilocalización, con notables aportaciones, en especial aquellas relacionadas con sus rendimientos y métodos. Sin embargo, son más bien escasos los trabajos y aportaciones que evalúan los factores que inducen a un rendimiento asimétrico y negativo en la multilocalización de empresas españolas en China. Desde esta última perspectiva el presente estudio realiza una investigación tanto de carácter fundamentalmente explicativo, con el objetivo de obtener información relevante respecto al fenómeno de la gestión de la multilocalización y sus factores asociados en las empresas españolas en China (fenómeno con una reducida muestra), como de carácter exploratorio, ya que es uno de los primeros estudios que busca contrastar su contribución con las teorías existentes en la multilocalización. La tesis se presenta de manera que puede ser entendida como un único tema o como tres líneas de trabajo diferentes respecto a China, ya que aunque toda la investigación gira en torno a la multilocalización en este país, centra su atención en tres factores del proceso diferentes y de carácter crítico. Por tanto, las principales aportaciones del presente trabajo de investigación se han focalizado en la posibilidad de mejorar la efectividad y el rendimiento del proceso de multilocalización en China, elementos de relevancia para políticos, administraciones públicas, directivos e investigadores. En paralelo, se ha constatado cual es el verdadero impacto que tienen ciertos factores en el rendimiento de la multilocalización de empresas españolas en China y finalmente, el estudio proporciona elementos de valor para llevar a cabo una toma de decisiones documentada, el desarrollo de estrategias de empresa o la evaluación de políticas de ayuda para empresas españolas. / Portero Taulet, B. (2013). Factores críticos en la multilocalización de la empresa española: el caso de China [Tesis doctoral no publicada]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/32491 / TESIS

The Country-of-Origin (COO) is an important factor to be considered for startup firms in their international expansion and development. This exploratory study focuses on the influence and impacts of the COO on Born Global startups from emerging economies in their internationalization process. The research provides a general picture about the theories connected to the COO and its impacts, as well as the different contexts which are the basis for the COO construct, such as the historical, economic and international contexts. The study is based on three case companies from Brazil, founded around the year of 2010. Besides understanding the COO effects faced by Global Born firms in international markets, this study also analyzes how these companies deal with this matter when implementing their internationalization plans. Moreover, the study also assesses the Global Born firms’ internationalization path, as well as their main motivators and influential factors. The findings about the influence of COO affects in Born Global startups from emerging markets are displayed in two phases: (1) the initial stage, when consumers still have little knowledge and experience with the products or services offered by the startups, therefore relying more on first perceptions such as the COO, and (2) a secondary stage, in which the companies have already interacted in the international market, and the companies and their products and services are already known by the market in some extent. This study’s findings suggest that the COO affects the startups in the first moments of their internationalization process, however the COO influences decreases as the startups develop, interact and exploit the new markets. The findings are presented from both a within-case perspective and a cross-case perspective. Furthermore, discussion of the findings, implications and suggestions for further research are provided.

As the growth of Internationalisation of Higher Education shifts from former dominant nations like USA, Canada, England and Australia to other nations in Europe and Asia such as Germany, Sweden, Japan and Singapore, this study seeks to understand the decision-making process of an International Student looking to study at a Swedish University. Borrowing from previous studies, the ‘push and pull factors’ are used as the main theoretical reference as well as in discussion of the findings. Specific factors special to Sweden and the European Union in general such as visa policies and tuition fees are also discussed. For empirical data, international students already undertaking various master’s programmes as well as former master’s students at the Swedish university answer an online questionnaire pertaining to: decision to study abroad, decision to study in Sweden and decision to study at the particular Swedish University. Moreover, empirical data includes an interview with a representative of the university under analysis. In-depth analyses of data using Standard Deviation (SD), calculation of p value, ANOVA and Tukey’s tests are also performed to give clear comparisons of the various data sets such as ‘programme specialisation’ and ‘home country’ and their influence on the decision-making process. Personal satisfaction and better career prospects are identified as the major ‘push factors’. Programme quality and requirements, Sweden’s quality of life and health of environment, safe place to study, and location in the European Union are identified as main ‘pull factors’. It is found out that the home country of international students has a huge influence on their decisions to study abroad/ in Sweden/ at a certain university, although specialization also has influence, it appears to be drastically less. The findings have important implications in helping aspiring students make informed decisions as they consider choice of country and university, as well as implications for Higher Education Institutions as they respond to the demands created by globalisation of higher education, and subsequently endeavour to attract more international students through marketing or curriculum development of their programmes.

Au cours de notre travail doctoral nous avons étudié les stratégies d’internationalisation des franchiseurs afin de comprendre les déterminants du choix de la modalité de franchise internationale. Ces développements internationaux font émerger de nouvelles problématiques auxquelles les travaux académiques existants ne donnent pas d’analyses satisfaisantes. Pour les approfondir nous revenons sur ces questions à travers une approche dynamique des réseaux de franchise internationaux. Nous focalisons notre travail sur les problématiques de développement de l’avantage concurrentiel par les localisations étrangères des franchiseurs en proposant un cadre d’analyse basé sur l’approche des capacités des entreprises. Une méthodologie qualitative nous a permis de dimensionner le métier de franchiseur et d’interroger la mise en œuvre de métier au niveau international. Suite à une analyse thématique du discours de franchiseurs, nous avons identifié trois capacités centrales sources d’avantage concurrentiel. Par la suite, nous avons analysé des développements internationaux et mis en évidence le transfert de ces capacités à la modalité de franchise internationale. Notre cadre d’analyse nous a alors permis de souligner l’importance de l’analyse des capacités sources de l’avantage concurrentiel dans le processus du choix de la modalité d’entrée pour comprendre le développement des réseaux dans le nouveau marché. D’un point de vue dynamique, nous avons identifiés deux niveaux de dynamisme distincts et nous montrons qu’il importe de comprendre les déterminants du développement du deuxième niveau pour affiner notre compréhension de la réussite internationale des entreprises. / During our thesis we studied franchisors’ internationalization strategies in order to determine the optimum choice of organizational mode. These international developments cause new problems which existing literature does not provide satisfactory answers. In order to propose a new analysis, we choose to use a dynamic approach to international franchise systems. We focus our work on issues of competitive advantage development by foreign franchisors locations and we provide a framework based on the organizational capabilities perspective. A qualitative methodology enables us to define the competitive advantage of franchisor and questioned the implementation of this advantage into international operations. We seize the competitive advantage of franchisor with athematic analysis of franchisors practice. We identified three core capabilities. Subsequently, we analyzed international developments and highlighted the transfer of the core capabilities to the sub-franchisor. Then, our analytical framework allowed us to underline the importance of taking account of the competitive advantage in the process of choosing the organizational mode in order to understand the competitive advantage exploitation in the new market. From a dynamic perspective, we identified two levels of dynamism and we show the importance of understanding the determinants of the development of the second level to refine the knowledge of the achievement of international operation.

[pt] A literatura sobre internacionalização de empresas tem focado principalmente em empresas manufatureiras e de países desenvolvidos, havendo ainda relativamente poucos estudos sobre internacionalização de empresas de serviço e empresas de países emergentes. O objetivo deste trabalho é investigar o processo de internacionalização de uma empresa brasileira que atua no setor de serviços, a Rede Globo de Televisão, que teve o início de sua internacionalização ainda na década de 70 e passou por diversas etapas da internacionalização tradicional, com diferentes resultados. O método escolhido foi o estudo de caso através de levantamentos de dados junto à empresa e entrevistas com executivos, que estiveram envolvidos ou que conheceram de perto este processo de internacionalização. Algumas perguntas orientaram o estudo e foram respondidas ao longo dele: (1) Quais os motivadores para a internacionalização da TV Globo? (2) Quais os modos utilizados por ela para entrar no mercado externo? (3) Como foi feita a escolha dos países estrangeiros onde atuar? (4) Quais os resultados de mercado alcançados? (5) Quais os principais obstáculos e dificuldades enfrentados? / [en] Literature about internationalization of firms has focused primarily on manufacturing companies and developed countries and there are relatively few studies about internationalization of service companies and companies from emerging countries. The objective of this study is to investigate the internationalization process of a Brazilian company that operates in the service sector, Globo Television Network, which has the beginning of its internationalization still in the 70s and went through several stages of internationalization traditional, with different results. The method chosen was the case study using survey data from the company and interviews with executives who were involved or who knew closely the process of internationalization. Some questions guided the study and were answered by the interviewers: (1) What were the motivating factors for the internationalization of TV Globo? (2) What were the methods used by the company to enter the foreign market? (3) What criteria were employed to select target countries? (4) What were the market results? (5) What were the main obstacles and difficulties?

Die Frage nach dem Zusammenhang zwischen der Internationalität eines Unternehmens und dessen Erfolg ist eine Kernfrage des strategischen Managements. Der Beitrag stellt den Stand der Forschung vor, indem er die metaanalytischen Befunde skizziert und die theoretischkonzeptionellen Diskussionen rekonstruiert. Zukünftige Forschungsarbeiten sollten stärker Kontextfaktoren einbeziehen und Stichproben außerhalb der USA analysieren.

This thesis aims to explore the role of social network in the international market for the companies that plan to test their capabilities of social network for enhancement of business. In order to explore such capabilities, LinkedIn, Facebook, twitter and other social networks have been considered as examples, using companies from three different countries France, China and India. The findings highlight the social network contributing the acceleration of internationalization process and cost reduction. The methodology is used for assessing its relevance of moving internationally by the firms and assessment in the initial phase of implementation. However, its relevance is bigger in advanced stage of the implementation process. LinkedIn, Facebook, twitter can be obtained by new firms to obtain several benefits such as brand awareness and exploring new opportunities, customer retention and few other factors. This study results in providing complete knowledge to those companies or new startups that plan to move into international market after being into the business for few years locally.

Aim of the diploma thesis is to choose a suitable strategy for expansion of the selected company. The chosen company based in Brno develops web content management software. The strategy is made based on analyses of external environment – potential market for entry, analyses of internal environment of the company and its financial analysis. The last part of the thesis consists of suggestions and proposed solutions.