The study aims to understand the inclusive attitude by the senior-graders in elementary school toward the classmates of intellectual disability. The study explores that the difference of the inclusive attitudes by the senior-graders in elementary school toward the classmates of intellectual disability under different background variables (such as gender, grade, contact level, whether serving as an officer in the class or not, academic performance, the social and economic status of the family etc.), predicting ability of the inclusive attitude by the students in elementary school toward the classmates of intellectual disability under different background variables, and present viewpoints and make suggestions based on the research results to provide reference for inclusive education development of the elementary school in the future. The study adopts the questionnaire survey method in the research method, develops research framework by referring to internal and external relative literature, and develops ¡§the questionnaire survey of the peer inclusive attitude by the senior-graders in Chao Shiang Elementary School in Kaohsiung County¡¨, wherein by ¡§personal basic information¡¨, ¡§the learning acceptance attitude by the peers¡¨, ¡§the support acceptance attitude by the peers¡¨ and ¡§the friendship acceptance attitude by the peers¡¨ etc., the inclusive attitude scale by the students in Chao Shiang Elementary School toward the classmates of intellectual disability, the study understands the sample property and compares the difference of the inclusive attitudes by the students of different backgrounds toward the classmates of intellectual disability after basic information of the subjects is collected. The study makes a sampling survey after completion of the questionnaire and utilizes the unsimplified Chinese version of the statistic package software SPSS FOR WINDOW 10.0 and the statistic package software Excel 2003 to make a statistic analysis of sampling data to present research conclusions and make research suggestions after completion of survey. The study takes the senior-graders studying in Chao Chiang Elementary School in Kaohsiung County as research objects and adopts the disproportional stratified random sampling method to test a sampling. The study sends out 210 questionnaires to collect questionnaire information, recovers 207 questionnaires (the recovery rate is 98.57%), and 205 valid samples are finally acquired (the valid recovery rate is 97.62%) after invalid questionnaires are deleted. The study finds: The learning acceptance attitude by the senior-graders in Chao Chiang Elementary School in Kaohsiung County toward the classmates of intellectual disability tends to be aggressive and positive. The support acceptance attitude by the senior-graders in Chao Chiang Elementary School in Kaohsiung County toward the classmates of intellectual disability tends to be aggressive and positive. The friendship acceptance attitude by the senior-graders in Chao Chiang Elementary School in Kaohsiung County toward the classmates of intellectual disability tends to be aggressive and positive. The background variables of the senior-graders in Chao Chiang Elementary School in Kaohsiung County don¡¦t have significant difference, no matter in gender, grade, contact level, whether serving as an officer in the class or not, academic performance, the social and economic status of the family. The inclusive attitude scale in the learning acceptance attitude by the peers, the support acceptance attitude by the peers and the friendship acceptance attitude by the peers does not have predicting ability. Besides, the study also finds that the contact level between the subject students in Chao Chiang Elementary School and the classmates of intellectual disability is very high. Because Chao Chiang Elementary School has implemented inclusive education for a period of time, the subject students are somewhat familiar with the classmates of intellectual disability, which may be also one of the reasons which the acceptance attitude by the students generally tends to be aggressive and positive. Finally, the study makes suggestions to provide reference for the authority concerned, school, teachers, and future research based on the findings and generalized conclusions of the study.

Recently, the management of museum shops has become a popular issue in museum sector. Many people think museum shops are an unique place in the museum, also a perfect place to buy gifts for other countries. The operation of museum shops is one of the emphasing areas and sets up many individual operating divisions, such as cultural goods developing divisions in the United States, United Kingdom and Northern Ireland. Today museum is not only for exhibition, but also become a place of collecting various resources to create more service to the public. New businesses such as museum shops has been developed by museums. This study attempts to discover the operation at mode of museum shops and the changellages of museum shops. The study used multiple-case studies as research method. Three cases are shops of public fine arts museums in Taiwan, Taipei Fine Arts Museum, National Taiwan Museum of Fine Arts and Kaohsiung Museum of Fine Arts. The methods of data collection include observation, documental analysis and interviews. The study uses triangulation to increase credibility and reliability. The major research questions are listed as follows. First, what are the operation and strategies of museum shops? Second, how to develop and design merchandises in museum shops? What is their considerations for the future? Five aspects of the research: operational principle, organization structure and human resource management, financial management, marketing, and the product design as well as the atmosphere of museum shops. The results indicated as follows: 1. The mission of museum shops and images of museum can coorspandant very well. 2. The structure of museum shops are established according to the Cooperatives Act. 3. Applying the cooperative Act on museum shops has its own advantages and disadvantages. The advantages are to increase the sense of participation to museum shops; the disadvantages are administrators¡¦ overlapping and overloading of workload. 4. The standard of selectring shop clerk is having good communication capability and love Arts. 5. The earned income is divided into four ways: provident fund, public welfare fund, museum fund and public revenue. The museum shops have limited funds on their own used. 6. The cultural goods that are designed and made by museum shops are limited. 7. The development of cultural goods should be noted intellectual property rights. 8. A good environment in museum shops stimulates consumption. 9. The marketing of the museum shops usually is with the large-scale exhibitions or blockbuster show, yet it seldom uses internet marketing. Suggestions are provided to the public museum shops, the government, and future research in Taiwan. 1. Museum should reconsider the connection between museum shops as well as cultural and creative industries. 2. Museums and museum shops should strengthen their branding, and set up the selction process of their culture products. The products in museums shops should include characteristics of each museum and various products. 3. Using electronical at media to enhance the explanation and education of cultural goods. 4. Applying internet marketing and event marketing. 5. The necessity of establishing transparent financial system. 6. Holding the competition of culture product design for students. 7. Brand alliance. The government could think the possibility of privatization and corporatization of public museum shops. Suggestions to the follow-up study will be that the European countries or neighboring countries such as Japan, South Korea¡¦s museum shops, or private museum shops can be studied.

Wetlands provide many functions, which includes offering surface water, supplying groundwater, breeding and producing natural resources, offering natural landscape and touristic spot, providing area for ecology education or research and regulating regional ecosystem etc.. Their function in the environment can't be ignored, and thus they deserve to be protected. One research was focused on Niaosung Wetland Park(NWP). The Niaosung wetland park was developed from the sinking pool of the Cheng Chin Lake Branch, Taiwan Water Supply Company. The site was originally designed to precipitate sediments from wastewater exhausting from Cheng Chin Lake Water Treatment Plant. The sinking pool gradually became a small-scale artificial wetland by sufficient water and nutrients. NWP was launching in September, 2000, which have seen working more than four years. Although the construction methods of NWP were disputable and destroyed existing ecosystem, NWP was still tended slowly to nature after recovering naturally for four years. Actually, It is difficult to manage NWP for the reason of that it is located in Grant Kaohsiung municipal area. The other part of this research was focused on The Neiweipi Cultural Park in Kaohsiung¡]NCP¡^Museum of Fine Arts. NCP was established in 2000, and was divided into three areas: hill area, river area and wetland. It is combined with the Art Museum and ecological park, which can offer citizens many life styles, such as art, culture, recreation and ecology, etc.. In this study, we monitored the water quality and assessed the habitat of both wetland parks to get some strategies which would be used to manage and maintain these two wetland parks in order to let them become more sustenance, stability and variety. After monitoring for one year, the result shows that both of the artificial wetland parks, whose purposes were not used for wastewater treatment (purification of water quality), could reduce some non-point source pollution. If we want to maintain both of the wetland parks sustenance, we must use regularly artificial controls and monitoring data, involving plants, birds, insects and water quality etc., to stop their changing and improve the quality of habitat. Habitat recovery is one of these artificial controls, which could maintain the habitats under the best state to attract diverse creatures for their looking for food and perch.

This paper is aimed at exploring the theory and process about electoral marketing of political partys, candidates in multimember distric and SNTV system in Taiwan. First, we discuss the features under multimember distric and SNTV system in Taiwan and also try to analyze the theory for electoral marketing which consists of theories about marketing, political commmunication and electoral strategies to offer a basic theory for electoral marketing of political partys and candidates in this paper. In addition, we also construct a research framework for electoral marketing of political partys, candidates in multimember distric and SNTV system in Taiwan by exploring the features under multimember distric and SNTV system in Taiwan and the theory for electoral marketing in this paper. .Second, we also use the observational method, the interview method and the research framework for electoral marketing of political partys, candidates in multimember distric and SNTV system in Taiwan to analyze the electoral marketing of the TSU party and its candidate in the north district in Kaohsiung city for the 2004 legislator election in this paper. Finally, the candidate in this case successes to get the seat for the 2004 legislator election, and the winning key is his electoral marketing. The strategies for his electoral marketing in the first period and the second period are emphasized his personality, profession and the TSU party. The strategies for his electoral marketing in the third period and the final period are emphasized the coordination with the DPP and allocation of votes. By analyzing the theory and the case, we can find a basic framework for electoral marketing of political partys, candidates in multimember distric and SNTV system in Taiwan and it could be possible to win a seat by working with political partys and making a theme for electoral marketing to emphasize the personality and profession of candidates, or to operate ¡§allocation of votes¡¨, including the coordination among political partys and candidates. To sum up, the electoral marketing of political partys, candidates in multimember distric and SNTV system is a process, including political partys, candidates, professinal work-teams, strategies and campaigns for electoral marketing, and voters. It also can show a process for political communication in which political partys, candidates and work-teams may use strategies and campaigns for electoral marketing to address political information to voters and correct strategies and campaigns for electoral marketing from voter¡¦s feedback. In this way, political partys, candidates can give voters what they want and success to win a seat. At the same time, we also can offer new ideas for researching the behavior of political partys and candidates, the campaigns of political elite in Kaohsiung city and developing the research for elections in Taiwan in this paper.

In recent years, ¡§Boost the economy and cut down the unemployment rate¡¨ has become a common understanding of the people in Taiwan, which is the government¡¦s goal for economic development as well. One of the most effective strategies to boost the economy is to encourage investment. However, the rising concern of environmental protection and the consciousness of living peacefully with the mother natural have become a trend nowadays. Furthermore, not only business but also the government and the neighboring residents have increased their standards for environmental protection. Therefore, the industry has tended to be more prudent to any new development project. What deserves to be mentioned is, no matter how wonderful a proposed project is, without the support of local residents, no project can be executed. Therefore, we should regard the citizen participation and environmental impact assessment (EIA). China Petroleum Corporation (CPC) proposed at the end of 2002, aiming to make the transformation from an oil plant to a hi-tech petrochemical zone on Kaohsiung Oil Refinery, with new petrochemical equipment and nono-technology. Ministry of Economic Affairs has agreed with the proposed transformation with the condition that CPC has to obtain approval from the local residents, representatives and government. According to the analysis of power interaction, this study intends to provide related policy suggestions to the government and CPC with the purpose of economic prosperity. For the evolution of modern society, sustainable development and business continuity will play important roles. Besides adopting opinion poll, Delphi Technique is also applied as the research methodology to carry on experts¡¦ interviews and questionnaires investigation.

This study explores the application of wireless local area network (WLAN) in retailing industy for enhancing experiential marketing. As competition in the retailing industry increases, added with new entrants competing for old customers, department stores nowadays must consider new ways of attracting customers. Against that backdrop , experiential marketing becomes increasing important. Taking Kaohsiung¡¦s six department stores as cases for study, the author conducted a two-wave survey to examine whether and to what extent visitors of deparment stores appreciate the introduction and possible deployment of wireless local area networks as a means for enhancing experiential marketing. Using analytic hierarchy process (AHP) as a research method, this study sorts out not only the key success factors of introducing wireless Internet in the context of department stores but also the priority setting of those key success factors, which includes seventeen elements falling into five categories. Broadly put, marketing and promotion stands out as the first priority setting, followed by business model and infrastructure. The finding of such priority setting has deep implications for experiential marketing which also falls into five modules of analysis: sense, feel, think, act and relate. It shows that visitors are more satisfied with the aspects of sense and feel, whereas the other three leave rooms for improvement. By introducing and deploying information and communications technologies, such as WLAN, that weakness of experiential marketing can be improved.

Kaoshiung Port had natural advantage of geographical conditions plus adopting the strategy of developing container center in 1970 and also was developed and operated achievement very well in past 20 years for prevailing in containerization. In late 1990, Kaoshiung Port faced internal and external competitive stress because global planning and management affairs were getting in vogue and neighboring countries invested in harbor facilities competitively. By far three years nearly, Kaoshiung Port was in very competitive circumstance and had to adopt seriously some tactic to promote its competition. In 2001, Taiwan government brought up the policy of Free-Trade Port Zone (FTPZ) and intended establishing FTPZ in harbor or airport in order to solicit for propriertors¡¦ investment against the businesses such as exhibition, processing manufacturing and transshipment of storehouse. Due to many examples in growth with high-speed by FTPZ in overseas harbors, KHB respects on this policy very much and strives with all its strength to set up FTPZ in Kaoshiung Port. There are no any precedents of domestic FTPZ in Taiwan. In order to find out the effect of FTPZ to Kaoshiung Port and point for attention and improvement in driving this strategy, following status are found out by this research with collection and discussion on reference sub-data and SWOT analysis of Kaoshiung Port¡¦s competition plus statistical analysis of survey. 1. 71% of persons consider that KHB will promote its advantage in competition and increase container sales revenue to establish FTPZ, extremely 93% of persons think KHB will get much help if government opens direct transportation links with Mainland 2. Following importance of external and internal factors affect whether FTZP will carry out and develop its function: External: Opening up direct transportation links with Mainland, good investment environment, preferential land tax and other levies, efficient clearance, proprietors¡¦ investment will. Internal: advantage of geographical localities, tally with information system of users¡¦ demand, efficient stevedoring, organized system of operation decision-making power, reasonable port tariff, rental and flexible adjustment, respect of customers¡¦ suggestion and high quality service, sufficient container areas 3. In order to apply effectively with restricted resources, now KHB has priority to improve its serviced resources of internal is information system, organized system, selling action, and human resources. Eventually, in order that KHB establishes tactical target of FTPZ effectively, mainly there are some suggestions to two parts, government¡¦s policy-making department and KHB, by this research to pass the bill of FTPZ, open direct transportation links with Mainland, adjust organized system of KHB, improve service system with right remedial steps, reform the rental mode of container harbor, and cooperate with succeeded international harbors or strategic alliance.

Most of the previous research focused on the increasing number of out-dining population; seldom concerned the lived meaning of out-dining for those who have to do so. The current research explored the out-dining phenomenon in Taiwan and examined the feelings regarding out-dining in the minds of Kaohsiung citizens. The current research applied both quantitative and qualitative research methods. To understand the basic ideas and investigate their experiences and feelings of out-dining, the researcher interviewed six subjects. In the stage of quantitative method, three meal-buffet stores were observed for three days, each and individually, where 241 respondents were acquired for brief questionnaires at the same time. The current research shifted out six dimensions of the lived meanings for out-dining: enjoyment, efficiency, powerless, expenditure, non-home, and out-of-home by demographic variables. Differences in the dimensions were scrutinized as well as by the data collected.

With respect to the investment on cultural infrastructure, more attention has always been paid to the Northern than to the Southern area of Taiwan. The aim of this study is to examine the factors that led to the differences in development of the performing arts environments in Taipei and Kaohsiung by reviewing the historical background and analyze specific cultural statistics. The results show that there are indeed some disparities in the performing arts environments between Taipei and Kaohsiung. However, while the demands for upgrading the respective performing arts environments in Taipei and Kaohsiung both continue to exist, future sustainability of their operation is as important as the establishment of new hardware in order to create a better environment for cultivating a cultural creative industry in Taiwan.

Abstract In 2002, Kaohsiung Port has become the fifth largest container world port in world rank, losing to Korea¡¦s Pusan Port the third time and to the Mainland¡¦s Shanghai Port the first. Under the fierce threat of global ports¡¦ competitions, Kaohsiung Port now is also facing the challenges from other new ports along the Mainland¡¦s coastline. Therefore, it might not even keep the fifth in rank if there is no any other managing strategy more effective to confront global ports¡¦ competitions. As a part of the Port, Kaohsiung Customs has the responsibility for helping it on the issues of three links and direct transport, planning free-trade portal zone and fulfilling obligations after entering WTO. Moreover, the Customs can render help to revitalize the Port as vigorous as before. In compliance with the Port¡¦s strategy, the Customs should know: how to use the synergy gained from knowledge management and innovation to simplify the administrative work, how to utilize the newest and most effective enforcement, and how to introduce the newest technology and instrument to reach the demand of Customs modernization¡Xa barrier-free clearance environment¡Xso as to raise the business sectors and the port¡¦s international competitiveness ¡Xall are testing the expertise and wisdom of the Port¡¦s authorities in business strategy. Nominal Group Technique (NGT), applied in a group, an organization, an enterprise, a community or a society, has certain performance of solving unstructured problems which are important, complex, badly communicated with, or controversial. According to general research, using NGT to operate interactive management has the effects such as effective participation of team workers, realizing and identifying an issue, reaching a consensus and conclusion, as well as restructuring recognition from interactive learning. This research proceeded with interviewing local experts, and compiling their opinions those were used not only to verify the research¡¦s assumptions but also to develop a subsequent NGT interactive questionnaire. This questionnaire was to test the interactive NGT participants. With the same questionnaire they were tested twice¡Xbefore and after the interaction. Thus, we can examine the degree of interactive learning satisfaction to verify the achievement of NGT interaction. Therefore, the NGT effects can both be the proof of the theoretical basis and the research discovering, which leads to a conclusion and research suggestions. The concrete achievements of NGT interaction include the big ten preferential strategies and an enhanced structural drawing. The structural drawing is a tangible achievement of the research operated by NGT. Moreover, the research collected and analyzed information through the editorials of domestic major newspapers in order to testify the intensity of which the big ten strategies and the structural drawing were converged on the strategy of ¡§three links and direct transport¡¨. The conclusion points out that it will help Kaohsiung Port strive for becoming a hub of global logistical centers. The complexity of the Customs affairs has certain influence over the development of a port¡¦s competition. Nowadays, the issue of the Customs modernization has become a new trend for every country in the world since the US Congress passed the Customs Modernization Act in 1993. How are the results of the two Customs modernization across the strait? This research collected relevant information to analyze and to compare. In conclusion, we found that the achievement of NGT interaction can be verified by general research. Besides, either by expert-interviewing method or by inviting relevant participants to involve the NGT interaction, the final conclusions have the following suggestions those are utilizing knowledge management and innovation to improve the Customs clearance operations, integrating the information between the harbor & Customs, applying risk management to reduce the Customs interference, launching the direct sea transport, decreasing the operation cost of port, legislating as soon as possible for establishing free-trade portal zone¡Ketc. All above will have the most enforceable effects on the competition and development of Kaohsiung Port. The strategy of ¡§Cross-strait three links and direct transport¡¨ will have the most effect on Kaohsiung Port that becomes the hub of global logistic centers.