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Denna kvalitativa studie undersöker effekten av generativ artificiell intelligens (AI) på marknadsföringsstrategier inom musikindustrin. I takt med att digitala plattformar alltmer dominerar landskapet utforskar marknadsföringsavdelningar innovativa sätt att engagera publiken, vilket gör integrationen av generativ AI avgörande. Genom intervjuer med marknadsförare inom den svenska musikindustrin belyser denna forskning den nuvarande användningen, de upplevda fördelar och utmaningar med generativ AI för att förbättra arbetsflödeseffektiviteten och marknadsföringstaktiken. Resultaten visar att även om generativ AI avsevärt effektiviserar skapandet av innehåll och interaktion med konsumenter, kvarstår oro för dess tillförlitlighet och etiska implikationer av dess användning. Studien bidrar till en djupare förståelse för generativ AI:s transformerande roll i musikmarknadsföring och erbjuder värdefulla insikter för praktiker som strävar efter att utnyttja teknologin som konkurrensfördel. / This qualitative study examines the impact of generative artificial intelligence (AI) on marketing strategies within the music industry. As digital platforms increasingly dominate the landscape, marketing departments are exploring innovative ways to interact with audiences, making the integration of generative AI pivotal. Through interviews with marketing professionals in the Swedish music industry, this research sheds light on the current use, perceived benefits, and challenges of generative AI in enhancing workflow efficiencies and marketing tactics. The study reveal that while generative AI significantly streamlines content creation and consumer interaction, concerns about its reliability and the ethical implications of its use persist. The study contributes to a deeper understanding of the transformative role of AI in music marketing, providing valuable insights for practitioners aiming to leverage technology for competitive advantage.

[ES] La música tropical realizada en el departamento colombiano de Antioquia en las décadas de 1960 y 1970 marcó el rumbo musical y comercial en la historia de la industria discográfica del país. Artistas y agrupaciones de gran trayectoria y trascendencia tuvieron en esta época la oportunidad de revolucionar la música juvenil con influencias del rock anglosajón y norteamericano y la música tropical tradicional de la costa atlántica colombiana. Para el estudio que motiva esta investigación es necesario tener en cuenta tanto las etapas previas como las posteriores a la época en cuestión. Primero, la historia, con las orquestas de los maestros Lucho Bermúdez y Edmundo Arias, al mejor estilo de las big band; segundo, el progreso, cuando la industria musical de Medellín, la capital de Antioquia, se identificó con lo que hoy es llamada "música raspa" o "chucu-chucu". Todo esto permitirá aprehender este lapso de tiempo como un legado de tradición e imaginario colectivo en el sentir musical bailable colombiano. A partir de este contexto social y cultural, el trabajo se enfoca en la construcción de un análisis estético sonoro de los diferentes procesos de la producción musical en torno a los roles específicos que involucran la cadena de producción artística y comercial, y que permitieron la construcción y consolidación de un sonido y una estética particulares. Las empresas discográficas disponían de grandes orquestas que permitían a los músicos y a los productores musicales desarrollar su creatividad en los géneros tradicionales en Colombia, ya fueran músicos populares empíricos o profesionales con educación formal. Este hecho dió las bases necesarias para realizar un análisis entre el paradigma de la música popular y su constante confrontación frente la música de arte occidental impartida en las academias formales. Desde el punto de vista técnico, esta época vivió importantes cambios, debido en gran parte a una tecnología del audio siempre cambiante, que permitió a los músicos, los ingenieros y los productores musicales dar rienda suelta a su imaginación en torno a temáticas y narrativas alrededor de la música tropical colombiana; este análisis permite determinar la influencia de la tecnología en la evolución de la estética sonora, así como también la influencia de la misma tecnología en las estrategias propias del mercadeo y del negocio de la música de la época. Un último análisis hará un comparativo entre la música tropical tradicional bailable de estos años y la realizada a modo de "reencauche" -de éxito efímero-, que pretendía imponer un nuevo sonido "digital" a aquellas grabaciones y convertirlas en éxitos. Se espera así realizar un trabajo que abarque los temas más importantes relacionados con la producción sonora, los sistemas y las formas de registro que permitieron a esta generación -de la que muchos de sus protagonistas aún viven- consolidar un estilo musical y, sobre todo, una estética sonora que trascendió las fronteras y marcó el devenir cultural y patrimonial en la música colombiana. / [CA] La música tropical realitzada en el departament colombià de Antioquia en les dècades de 1960 i 1970 va marcar el rumb musical i comercial en la història de la indústria discogràfica del país. Artistes i agrupacions de gran trajectòria i transcendència van tenir en aquesta època l'oportunitat de revolucionar la música juvenil amb influències del rock anglosaxó i nord-americà i la música tropical tradicional de la costa atlàntica colombiana. Per a l'estudi que motiva aquesta recerca és necessari tenir en compte tant les etapes prèvies com les posteriors a l'època en qüestió. Primer, la història, amb les orquestres dels mestres Lluito Bermúdez i Edmundo Arias, al millor estil de les big band; segon, el progrés, quan la indústria musical de Medellín, la capital de Antioquia, es va identificar amb el que avui és anomenada "música espina" o "chucu-chucu". Tot això permetrà aprehendre aquest lapse de temps com un llegat de tradició i imaginari col·lectiu en el sentir musical ballable colombià. A partir d'aquest context social i cultural, el treball s'enfoca en la construcció d'una anàlisi estètica sonora dels diferents processos de la producció musical entorn dels rols específics que involucren la cadena de producció artística i comercial, i que van permetre la construcció i consolidació d'un so i una estètica particulars. Les empreses discogràfiques disposaven de grans orquestres que permetien als músics i als productors musicals desenvolupar la seva creativitat en els gèneres tradicionals a Colòmbia, ja anessin músics populars empírics o professionals amb educació formal. Aquest fet **dió les bases necessàries per a realitzar una anàlisi entre el paradigma de la música popular i la seva constant confrontació front la música d'art occidental impartida en les acadèmies formals. Des del punt de vista tècnic, aquesta època va viure importants canvis, degut en gran part a una tecnologia de l'àudio sempre canviant, que va permetre als músics, els enginyers i els productors musicals donar curs a la seva imaginació entorn de temàtiques i narratives al voltant de la música tropical colombiana; aquesta anàlisi permet determinar la influència de la tecnologia en l'evolució de l'estètica sonora, així com també la influència de la mateixa tecnologia en les estratègies pròpies del mercadeig i del negoci de la música de l'època. Una última anàlisi farà un comparatiu entre la música tropical tradicional ballable d'aquests anys i la realitzada a manera de reencauche" -d'èxit efímer-, que pretenia imposar un nou so "digital" a aquells enregistraments i convertir-les en èxits. S'espera així fer un treball que abasti els temes més importants relacionats amb la producció sonora, els sistemes i les formes de registre que van permetre a aquesta generació -de la qual molts dels seus protagonistes encara viuen- consolidar un estil musical i, sobretot, una estètica sonora que va transcendir les fronteres i va marcar l'esdevenir cultural i patrimonial en la música colombiana. / [EN] Tropical music performed in the Colombian department of Antioquia in the 1960s and 1970s set the musical and commercial course in the history of the country's recording industry. Artists and groups of great trajectory and transcendence had at this time the opportunity to revolutionize youth music with influences from Anglo-Saxon and North American rock and traditional tropical music from the Colombian Atlantic coast. For the study that motivates this research, it is necessary to take into account both the previous and subsequent stages of the period in question. First, history, with the orchestras led by maestros Lucho Bermúdez and Edmundo Arias, in the best big band style; second, progress, when the music industry of Medellin, the capital of Antioquia, became identified with what is now called "scraping music (música raspa)" or "chucu-chucu". All this will allow us to apprehend this period as a legacy of tradition and collective imagination in the Colombian dance musical feeling. From this social and cultural context, the work focuses on the construction of a sound aesthetic analysis of the different processes of musical production around the specific roles that involve the chain of artistic and commercial production and that allowed the construction and consolidation of a particular sound and aesthetic. Record companies had large orchestras that allowed musicians and music producers to develop their creativity in traditional genres in Colombia, whether they were empirical popular musicians or professionals with formal education. This fact gave the necessary bases to carry out an analysis between the paradigm of popular music and its constant confrontation with Western traditional music taught in formal academies. From a technical point of view, this era saw significant changes, due in large part to an ever-changing audio technology, which allowed musicians, engineers and music producers to unleash their imaginations around themes and narratives of Colombian tropical music. This analysis allows us to determine the influence of technology in the evolution of sound aesthetics, as well as the influence of the same technology in the strategies of marketing and the music business of the time. A final analysis will make a comparison between the traditional tropical dance music of these years and that made as a "re-treading" -of ephemeral success-, which sought to impose a new "digital" sound on those recordings and turn them into hits. In this way, it is hoped to carry out a work that covers the most important issues related to sound production, systems and forms of recording that allowed this generation to consolidate a musical style -many of whose protagonists are still alive-. Above all, a sound aesthetic that transcended borders and marked the cultural and patrimonial evolution of Colombian music. / Caballero Parra, CA. (2023). La producción musical en Colombia en las décadas de 1960 y 1970. Formas de registro y estética sonora de la música tropical colombiana [Tesis doctoral]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/192511

This dissertation seeks to explore how the exercise of political power and the music industry impacted each other in South Africa under apartheid during the 1980s. It does so by looking firstly at the ways in which the South African government used music to promote apartheid. Secondly, it looks at the role of South African popular musicians in the struggle against apartheid in the country, specifically their role in civil society and the methods they employed to fight apartheid while avoiding censorship. It looks at key musical developments of the decade and explores their political implications, focusing on three popular genres: bubblegum (or disco), crossover and reggae. Thirdly, it explores the role of South African music and musicians in the struggle against apartheid outside South Africa. Finally, it looks at the role of music in the international anti-apartheid movement and the contribution of the international music community to the struggle. / Political Sciences / M.A. (African Politics)

台灣唱片工業在1997年達到前所未有的高峰，唱片總銷售金額達新台幣123億元。可是從1998年開始，台灣唱片工業景氣急轉直下，每年的成長率至少都在-10％以上，到了2007年，整體唱片銷售總額已掉到新台幣19億元，幾乎已是十年前的六分之一。很多唱片業界的人士都怪罪數位音樂的流通，導致盜版橫行，沒有消費者願意花錢支持正版專輯，使得主流唱片市場一落千丈，可是反觀國內以獨立音樂為號召的三大音樂祭，每年參與人數皆逐年上升，尤其是野台開唱去年一舉將票價提升近一倍，但人數不減反增，三天的活動累計突破十二萬人次，雖無直接的證據證實以往聆聽主流音樂的消費者漸漸轉向獨立音樂的陣營，可是強調「真誠」與「創新」的獨立音樂，逐漸擄獲消費者的心卻是不爭的事實。 Simon Frith認為：「音樂已經變成一種商品，想要賺錢得不斷適應新的科技，這兩樣事情形塑了通俗音樂產業的面貌。」，此話明確指出，唱片工業除了得面對科技的進步，音樂的本質也相當重要。但台灣主流唱片公司一昧卸責怪罪mp3所造成的衝擊，卻忽略除了科技以外的問題。因此唯有透過完整性的產業分析，將國內主流與獨立音樂分別比較探討，才能真正的釐清國內唱片工業問題之所在。 時至今日，跨國唱片公司以裁員、縮編因應市場的轉變，許多本土中小型的主流唱片公司應運而生紛紛轉向大陸市場，獨立音樂透過網路社群的集結，蓄積龐大的力量，正逐漸解構跨國唱片公司所建構的市場規則。台灣唱片工業將會再起，網路霈然莫之能禦的力量，將使台灣富有生命力的「新音樂」推向市場。 / The Taiwan popular music industry reached the high peak in 1997 without precedent history that the total output value was NT dollar twelve billion. But from 1998, the Taiwan popular music industry had a quick and decisive turn of events for the worse. Until 2007 the total output value was about NT dollar two billion that is almost the one sixth of ten years ago. Many people in this industry have blamed the digital music for the sluggish market. But, by contrast, there are more and more people joining the three most famous indie-music festivals, especially Formoz Festival 2007. Although It raised the ticket price to two times, the total entrance people reached one hundred-twenty thousand. Even though there is no direct evidence that the most of customers listening pop music turn to indie music, in fact, the indie music that highlights “honest” and “innovative” gradually attract many customers. Simon Frith said: “pop music as we know it now has been shaped by the problems of making music a commodity and the challenges of adapting money-making practices to changing technologies.” This paragraph indicates that technology is very important to music industry. Besides, the innate character of music is also more important. Therefore, I think that if we want to understand what the problems with, we must take the macroscopic method to analysis this industry. However, the international recording companies have been in droves to lay off employees in order to the sluggish market coming. There are many small or medium major recording companies being formed and turning to China market. And then, many indie music companies use internet to cluster together for store up strength to deconstruct the rule that the international recording companies formulated. The application of internet will improve the “new music” to the market, and the Taiwan popular music industries will revival.

Made available in DSpace on 2016-04-26T18:18:45Z (GMT). No. of bitstreams: 1 Ana Paula Cappellano.pdf: 909570 bytes, checksum: 9bc8bc07daf5a8f573369495814e08b6 (MD5) Previous issue date: 2010-05-31 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The following dissertation intends to investigate the creative process of pop music from the study of the audiovisual format as a musical creative process register, the documentary film and the making of in particular. Relations and interactions between the music created in the music industry dynamics and the culture of the image, as well as with the expansion of the registers and documents of process of music, from the eletronic record to the video, are established. Pop music refers to that of the Culture Industry, of media insertion, especially mass media, such as the radio, the cinema and the television, and their production is seen as a wide creative network. The documentary Let it Be, by the British group The Beatles, filmed in 1969 and released in 1970, was chosen as case study and, from the processes critique approach and based on the theories of the work of art creative networks, by Cecília Almeida Salles, it is understood as register and index of the collective process of creation of the band. The movie is considered, from this perspective, a precursor of the audiovisual format known today as the making of and, based on their critical analysis, different moments and points of tension are recognised during the creation and recording of an album, nods of the pop music network. We seek to understand how the interactions among their members, the creative subjects, as well as with external factors to that specific process, characterized the collective process of creation of the group at that stage of their career / A seguinte dissertação pretende investigar o processo de criação da música pop a partir do estudo do formato audiovisual como registro de processo de criação musical, em particular, o gênero cinematográfico documentário e o formato audiovisual making of. São estabelecidas relações e interações entre a música criada na dinâmica da indústria fonográfica e a cultura da imagem, bem como com a expansão dos registros e documentos de processo da música desde a gravação eletrônica até o vídeo. Denomina-se música pop aquela da Indústria Cultural, de inserção nas mídias, especialmente as de massa, como o rádio, o cinema e a televisão e sua produção é vista como uma grande rede criativa. O documentário Let it Be, do grupo britânico The Beatles, filmado em 1969 e lançado em 1970, foi escolhido como estudo de caso e, a partir da abordagem da crítica de processos e da teoria das redes de criação da obra de arte, de Cecília Almeida Salles, é entendido como registro e índice do processo de criação coletivo da banda. O filme é considerado, nesta perspectiva, um precursor do formato audiovisual hoje denominado making of e, a partir da sua análise crítica, são reconhecidos diferentes momentos e pontos de tensão durante a criação e gravação de um álbum, nós das redes de criação da música pop. Procura-se entender como as interações entre seus integrantes, os sujeitos criativos, bem como com fatores externos àquele processo específico, caracterizavam o processo de criação coletivo da banda naquele ponto da carreira

This thesis is a socio-economic history of the relationship between music technology and organisational practices in twentieth-century Australia. It argues that the history of technology in the Australian music economy is dependent not only upon the changing technical characteristics of musical instruments and electronic consumer goods but also upon government policy-making, management practices in music technology manufacturing firms and patterns of music technology consumption. The thesis examines economic statistics regarding the import, export and local production of music technology in Australia. The economic statistics have not previously been examined in relation to the history of music technology in Australia. The historical analysis is structured according to a four-part periodisation which includes the Electric Age (1901-1930), the Electronic Age (1930-1950), the Transistor Age (1950-1970) and the Information Age (1970-1990). This periodisation enables the analysis to continually be refocussed as the key technological and socio-economic dynamics change. With this perspective, the history of the relationship between technology and organisation in the Australian music economy has been demonstrated to be dependent on a number of key technological changes. The thesis examines changes including the shift from acoustic to electric recording; the development of transistor-based consumer electronics goods; and the advent of digital information technology. However, a number of key social determinants, particularly organisational modes, are examined including changes from protectionist to more deregulated trade policy; lack of business skills in areas such as marketing, manufacturing technique and industrial research and development; and the development of a sense of popular modernity which is expressed in the consumption of new, technically advanced and glamorous music technology. In addition to the new perspectives on the history of music technology provided by the analysis of empirical economic data, this thesis contributes to the historiography of technology. The analytical framework it proposes locates music technology within what is described as an assemblage of technologies: technologies of production, technologies of sign systems, technologies of power and technologies of the self. This approach makes clear the interdependence of technological and social factors, and the inadequacy of narrow technological determinist and social constructivist accounts. The notion of an assemblage of technologies is further embellished by drawing upon key elements of recent theories of systems analysis: the seamless web, evolution and chaos theory. Through this analytical framework and the socio-economic analysis of the relationship between music technology and organisational practices, the thesis demonstrates that the history of technology cannot be understood unless it is seen as part of a complex and interacting technical, social, economic and institutional system.

This thesis is a socio-economic history of the relationship between music technology and organisational practices in twentieth-century Australia. It argues that the history of technology in the Australian music economy is dependent not only upon the changing technical characteristics of musical instruments and electronic consumer goods but also upon government policy-making, management practices in music technology manufacturing firms and patterns of music technology consumption. The thesis examines economic statistics regarding the import, export and local production of music technology in Australia. The economic statistics have not previously been examined in relation to the history of music technology in Australia. The historical analysis is structured according to a four-part periodisation which includes the Electric Age (1901-1930), the Electronic Age (1930-1950), the Transistor Age (1950-1970) and the Information Age (1970-1990). This periodisation enables the analysis to continually be refocussed as the key technological and socio-economic dynamics change. With this perspective, the history of the relationship between technology and organisation in the Australian music economy has been demonstrated to be dependent on a number of key technological changes. The thesis examines changes including the shift from acoustic to electric recording; the development of transistor-based consumer electronics goods; and the advent of digital information technology. However, a number of key social determinants, particularly organisational modes, are examined including changes from protectionist to more deregulated trade policy; lack of business skills in areas such as marketing, manufacturing technique and industrial research and development; and the development of a sense of popular modernity which is expressed in the consumption of new, technically advanced and glamorous music technology. In addition to the new perspectives on the history of music technology provided by the analysis of empirical economic data, this thesis contributes to the historiography of technology. The analytical framework it proposes locates music technology within what is described as an assemblage of technologies: technologies of production, technologies of sign systems, technologies of power and technologies of the self. This approach makes clear the interdependence of technological and social factors, and the inadequacy of narrow technological determinist and social constructivist accounts. The notion of an assemblage of technologies is further embellished by drawing upon key elements of recent theories of systems analysis: the seamless web, evolution and chaos theory. Through this analytical framework and the socio-economic analysis of the relationship between music technology and organisational practices, the thesis demonstrates that the history of technology cannot be understood unless it is seen as part of a complex and interacting technical, social, economic and institutional system.

This thesis is a socio-economic history of the relationship between music technology and organisational practices in twentieth-century Australia. It argues that the history of technology in the Australian music economy is dependent not only upon the changing technical characteristics of musical instruments and electronic consumer goods but also upon government policy-making, management practices in music technology manufacturing firms and patterns of music technology consumption. The thesis examines economic statistics regarding the import, export and local production of music technology in Australia. The economic statistics have not previously been examined in relation to the history of music technology in Australia. The historical analysis is structured according to a four-part periodisation which includes the Electric Age (1901-1930), the Electronic Age (1930-1950), the Transistor Age (1950-1970) and the Information Age (1970-1990). This periodisation enables the analysis to continually be refocussed as the key technological and socio-economic dynamics change. With this perspective, the history of the relationship between technology and organisation in the Australian music economy has been demonstrated to be dependent on a number of key technological changes. The thesis examines changes including the shift from acoustic to electric recording; the development of transistor-based consumer electronics goods; and the advent of digital information technology. However, a number of key social determinants, particularly organisational modes, are examined including changes from protectionist to more deregulated trade policy; lack of business skills in areas such as marketing, manufacturing technique and industrial research and development; and the development of a sense of popular modernity which is expressed in the consumption of new, technically advanced and glamorous music technology. In addition to the new perspectives on the history of music technology provided by the analysis of empirical economic data, this thesis contributes to the historiography of technology. The analytical framework it proposes locates music technology within what is described as an assemblage of technologies: technologies of production, technologies of sign systems, technologies of power and technologies of the self. This approach makes clear the interdependence of technological and social factors, and the inadequacy of narrow technological determinist and social constructivist accounts. The notion of an assemblage of technologies is further embellished by drawing upon key elements of recent theories of systems analysis: the seamless web, evolution and chaos theory. Through this analytical framework and the socio-economic analysis of the relationship between music technology and organisational practices, the thesis demonstrates that the history of technology cannot be understood unless it is seen as part of a complex and interacting technical, social, economic and institutional system.