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Unternehmenskultur ist ein interdisziplinärer Begriff. Einerseits findet er Anwendung im Rahmen der Organisationsforschung und im Zusammenhang mit betriebswirtschaftlicher Betrachtung, andererseits enthält er aber auch Anklänge an Soziologie, Anthropologie, Ethnologie, Psychologie und vergleichbare Disziplinen. Die vorliegende Arbeit zielt darauf ab, von diesen unterschiedlichen Standpunkten ausgehend eine zusätzliche Besonderheit zu untersuchen, die gerade im Zeitalter der Globalisierung den international tätigen Unternehmen anhaften kann: Es ist dies die nationale Prägung von Unternehmenskultur. Eine sich stellende Frage ist, ob es objektiv feststellbare nationale Besonderheiten und Spezifika in der Unternehmenskultur gibt. In der vorliegenden Arbeit wird diese Frage am Beispiel schwedischer oder schwedisch geprägter Unternehmen abgehandelt, insbesondere soweit diese über die geographischen und politischen Grenzen Schwedens hinaus tätig sind. Es soll zunächst der Versuch unternommen werden, ein Bild zu zeichnen von den so wichtigen Grundelementen Kultur, Unternehmen und Unternehmenskultur. Nach diesen notwendigen Vorarbeiten soll der eigentliche Kern der Arbeit behandelt werden: Es sollen allgemein die nationalen, geographisch, historisch und politisch bedingten Rahmenbedingungen (die prägend wirken können) abgefragt und dargestellt werden. Aufgezeigt werden die Rahmenbedingungen, unter denen sich Unternehmenskultur als solche entwickelt, insbesondere aber auch die speziellen nationalen Rahmenbedingungen, die eine schwedisch geprägte Unternehmenskultur ausmachen oder ausmachen können. Sodann soll dargestellt werden, ob und inwieweit schwedische Unternehmen besondere Formen von Unternehmenskultur aufweisen. Die Ermittlung praktischer Beispiele erfolgte dabei durch eigene Recherche, Beobachtung und aus Interviews mit Personen in leitenden Positionen. / Corporate Culture is an interdisciplinary term. On the one hand it is used within organizational research as well as in the context of business studies; on the other hand it is related to fields like sociology, anthropology, ethnology, psychology and similar disciplines. This paper is – based on these various disciplines – aimed at investigating one additional distinctive feature that can appear in internationally acting companies, especially in the century of globalization: it is the national character of corporate culture. The question arises whether an objective national character or if national specifics in corporate culture exist. In this paper this question will be investigated referring to and showing examples of Swedish companies or companies with a Swedish background, particularly those that act outside geographical and political borders of Sweden. First, there will be made an attempt to picture important and significant elements like “culture”, “company” and “corporate culture”. After this preliminary work the actual base of the thesis will be discussed: The general national, geographical, historical and political framework (that can be influencing) will be checked and presented. The context factors under which corporate culture as such develops will be shown. Especially those national context factors that lead to or can lead to a Swedish corporate culture will be demonstrated. Subsequently it shall be presented if and how Swedish companies show specific appearances of corporate culture. Practical results were found through own research, observation and interviews with people in leading positions.

Made available in DSpace on 2014-06-11T19:32:24Z (GMT). No. of bitstreams: 0 Previous issue date: 2009-02-27Bitstream added on 2014-06-13T20:43:29Z : No. of bitstreams: 1 ribeiro_ea_dr_assis.pdf: 2491911 bytes, checksum: 0aabf1551cbf9326812aef61b892f12d (MD5) / Esta tese procura refletir sobre a coleção Las Mujeres Españolas, Portuguesas y Americanas, publicação composta por três volumes de textos abordando espaços territoriais na Espanha, América e Portugal e por litografias – comercializadas em separado –, produzida no decorrer da década de 1870 na Espanha, e que fez uso da simbologia feminina para representar tais espaços. Essa obra constitui-se, ao mesmo tempo, em fonte e objeto desta pesquisa. Neste estudo, parte-se da hipótese de que essa coleção possui um sentido político e configura-se em produção material que constrói uma representação simbólica das características nacionais espanholas, elaborando um discurso sobre si, perceptível no conjunto de sua concepção, produção e composição. Foi produzida na segunda metade dos oitocentos, sob a raiz do movimento romântico e moldada pela estética costumbrista – gênero que se destacou por descrever tipos sociais, hábitos, costumes e tradições. Sobre a temática feminina, partiu-se do pressuposto de que imagens idealizadas de mulheres foram utilizadas para tocar os imaginários sociais pelo que representavam – amor, submissão, honra, fecundidade, educação, abnegação – e também como símbolos dos novos tipos sociais que surgiam em cena nos espaços nacionais que se configuravam perante as transformações européias. O hispanismo, discurso ideológico pautado nas experiências comuns e espírito espanhol, permeou toda a coleção, e este trabalho sustenta a hipótese de que não só referendou, mas construiu e disseminou esse ideário. Por fim, defendeu-se que tanto a linguagem textual como a iconográfica localizaram e salientaram elementos formadores das sociedades espanholas, revelando origens, tradição, peculiaridades e singularidades desses povos – sob o signo feminino – que remetiam à problemática do caráter nacional espanhol. / This proposition tries to disclose on the collection Las Mujeres Españolas, Portuguesas y Americanas, a publication composed by three tomes of texts which discuss the territorial spaces in Spain, America and Portugal and by lithographs - separately sold -, produced in Spain during the 1870 decade, using the feminine symbology to represent those spaces. This work consists of, at the same time, origin and object of this research. This treatise starts with the hypothesis that this collection has a political meaning and happens to have a material production which builds a symbolical representation of the Spanish national characteristics, elaborating a “self-speech” about itself, perceptible on the entirety of its conception, production and composition. It was introduced on the second half of the XVIII century, under the roots of the Romanticism and molded by the costumbrista esthetics – gender that distinguished itself by describing the social models, habits, uses and traditions. From the feminine themes, the treatise starts from the pretext that the use of idealized images of women were used to reach the social imaginary of what they represented – love, submission, honor, fecundity, education, self-denial – and also as symbols of the new social types that emerged in the national spaces that appeared in the face of the European transformations. The hispanism, ideological speech based on the common experiences and on the Spanish spirits, pierced all the collection, and this treatise supports the hypothesis that it not only countersigned, but built and spread this ideas. And, last but not least, defended that both textual language and iconography placed and emphasized the elements which built the Spanish societies, revealing origins, tradition, peculiarities and singularities of this people – under the feminine sign- that alluded to the a set of problems of the Spanish national character.

affect, concreteness, corpus linguistics, cognitive science, cognitive linguistics, stereotype accuracy, national character stereotypes, semantic prosody / Increasing use of natural language corpora and methods from corpus and computational linguistics as a supplement to traditional modes of scholarship in the social sciences and humanities has been labeled the "text as data movement." Corpora afford greater scope in terms of sample sizes, time, geography, and subject populations, as well as the opportunity to ecologically validate theories by testing their predictions within behaviour which is not elicited by an experimenter. Herein, five projects are presented, each either exploiting or taking inspiration from natural language data to make novel contributions to a subject matter area in the psychological sciences, including social psychology and psycholinguistics. Additionally, each project incorporates notions of word meaning grounded in psycholinguistic and psychoevolutionary theory, either the affective or sensorimotor connotations of words. This thesis ends with a discussion of the necessity of taking both experimental and observational approaches, as well as the challenge of how to link natural language data to psychological constructs. / Thesis / Doctor of Philosophy (PhD) / The internet and modern computers are changing how scientists study the mind. Instead of doing experiments within a laboratory, it is more and more common for cognitive scientists to observe patterns in online language use. These patterns in language use are then used to comment on how the mind works. Online language use is created by diverse people as they go about their lives. This is valuable for scientists studying the mind. Our experiments are often limited by how many people and which people do experiments. Sometimes, experiments can be misleading because people don't act in the real world like they do in a lab. This thesis has five studies, each using online language use to comment on some part of how the mind works. Also, each study involves how words make people feel, or whether a word refers to something you can see or touch. Studying real people as they communicate offers new perspectives on old ideas or unanswered questions.

Text in German / The present thesis undertakes a comprehensive survey and criticak analysis of the concept of duty and its significance in the prose of Siegfried Lenz (born in 1926). It concentrates on those novels and narratives in which duty is the main motif; these are Schwierige Trauer (1960), Das Feuerschiff (1960), Deutschstunde (1968) and Ein Kriegsende (1984). After an introduction which outlines the development and the influence of the concept of duty in Germany, the thesis deals with Lenz's prose in chronological order. Siegfried Lenz's main motif is the significance of the concept of duty within the moral code of the individual, the specific meaning and influence of which has been developed in Germany. Lenz does not deny that duty is a necessary element of the process of socialization. But he rejects the unreflected and uncritical acceptance of a dubious morality based on a sense of duty, at the expense of individuality and responsibility for oneself. It is a deformed understanding of duty which Lenz exposes and criticizes in his work: a characteristic mark of submissiveness and slavish obedience ("Untertanengeist und Kadavergehorsam"). These distortions are determined by political-historical events, theological dogmas, philosophical theses and an authoritarian upbringing. The reasons for the attitudes and behaviour of Lenz's fictitious characters have their roots in those factors. Lenz always insists on reflection. He refuses the uncritical acceptance of a morality based on duty, which allows a person to avoid his or her responsibility. However, Siegfried Lenz neither attempts to construct a social background nor does he offer recipes for a new social order. Rather he restricts himself to the sceptical questioning of norms and values, which are maintained by authority. The author creates a conflict in a hermetic environment, for example a ship or a small village, in which his fictitious characters have to prove themselves. By confronting his readers with such an extreme situation and the protagonists' questionable decisions, Lenz forces his public to reconsider their own position. The author's aim is to make his readers realize that right and wrong cannot always be distinguished in a clear-cut manner / Linguistics and Modern Languages / D.Litt. et Phil. (German)

The thesis is focused on construction of Czech national identity in press (MF DNES January - June 2010). It describes this complex problem in the way of discourse analysis. Therefore, there is not used special or particular research method, because the subject of matter is approached and thought by ontological and epistemological assumptions behind it. The objective of the work is find system, which characterizes construction of Czech national identity, Czech patriotism and Czech character. There must be emphasized that it is not providing absolute answers to the specific problem, but enable us to understand the conditions behind it. First of all, there is shown thinking about Czech national identity from the historical point of view. There are described presumptions of Czech identity and character from the times of Karel Čapek and Tomáš G. Masaryk. Secondly, there is shown contemporary discourse through the study of different levels of the media text, the concepts of Teun van Dijk or Jack Lule are involved.

Šio magistro darbo tikslas - išanalizuoti, kokios kalbinės poveikio priemonės dominuoja lietuvių ir britų kultūrose ir kaip reklaminiuose šūkiuose atskleidžiami nacionaliniai lietuvių ir britų būdo bruožai. Lietuviškų ir britiškų reklaminių šūkių kalbinių poveikio priemonių ir nacionalinio lietuvių ir britų charakterio atspindžio analizei reklaminiuose šūkiuose atlikti buvo surinkti 105 lietuviški ir 95 britiški reklaminiai šūkiai. Tyrimas atliktas naudojant kokybinį, kiekybinį ir gretinamąjį metodus, remiantis reklamos teorija, retorinėmis poveikio priemonėmis ir lietuvių ir britų kultūrų skirtumais, atsižvelgiant į nacionalinį tautų charakterį. Tyrimo rezultatai atskleidžia, kad lietuviai fonetinių, leksinių ir sintaksinių stiliaus figūrų reklaminiuose šūkiuose vartoja kur kas gausiau nei britai ir nevengia viename reklaminiame šūkyje pavartoti kelių skirtingų stiliaus figūrų. Reklaminiuose šūkiuose lietuviai akcentuoja tautiškumą, meilę gamtai, šeimą, sveikatą ir meilę maistui, o britai – tautiškumą, meilę gamtai, sveiką gyvenimo būdą, maistą ir pagarbą tradicijoms. / The aim of the present paper was to analyze the dominant linguistic power means in the Lithuanian and British slogans and to determine how the Lithuanian and British national character is reflected in slogans. To reveal the main differences and similarities of the linguistic power means in the Lithuanian and British slogans 105 Lithuanian and 95 British slogans were collected. All the slogans were analzysed phonetically, lexically and syntactically. To carry out the research qualitative, quantitative and the contrastive analysis methods were used. The research was based on the advertising theory, rethorical power means and the theory of the Lithuanian and British national character.The research revealed that Lithuanians use much more phonetical, lexical and syntactical means in slogans than the British and they do not avoid to use a few different stylistic means in a slogan. Furthermore, Lithuanians are inclined to advertise nationality, love to nature, family, health and love to food and the British tend to advertise nationality, love to nature, healthy lifestyle, food and respect to traditions.

Text in German / The present thesis undertakes a comprehensive survey and criticak analysis of the concept of duty and its significance in the prose of Siegfried Lenz (born in 1926). It concentrates on those novels and narratives in which duty is the main motif; these are Schwierige Trauer (1960), Das Feuerschiff (1960), Deutschstunde (1968) and Ein Kriegsende (1984). After an introduction which outlines the development and the influence of the concept of duty in Germany, the thesis deals with Lenz's prose in chronological order. Siegfried Lenz's main motif is the significance of the concept of duty within the moral code of the individual, the specific meaning and influence of which has been developed in Germany. Lenz does not deny that duty is a necessary element of the process of socialization. But he rejects the unreflected and uncritical acceptance of a dubious morality based on a sense of duty, at the expense of individuality and responsibility for oneself. It is a deformed understanding of duty which Lenz exposes and criticizes in his work: a characteristic mark of submissiveness and slavish obedience ("Untertanengeist und Kadavergehorsam"). These distortions are determined by political-historical events, theological dogmas, philosophical theses and an authoritarian upbringing. The reasons for the attitudes and behaviour of Lenz's fictitious characters have their roots in those factors. Lenz always insists on reflection. He refuses the uncritical acceptance of a morality based on duty, which allows a person to avoid his or her responsibility. However, Siegfried Lenz neither attempts to construct a social background nor does he offer recipes for a new social order. Rather he restricts himself to the sceptical questioning of norms and values, which are maintained by authority. The author creates a conflict in a hermetic environment, for example a ship or a small village, in which his fictitious characters have to prove themselves. By confronting his readers with such an extreme situation and the protagonists' questionable decisions, Lenz forces his public to reconsider their own position. The author's aim is to make his readers realize that right and wrong cannot always be distinguished in a clear-cut manner / Linguistics and Modern Languages / D.Litt. et Phil. (German)

Orientador: Carlos Alberto Sampaio Barbosa / Banca: José Luis Bendicho Beired / Banca: Célia Reis Camargo / Banca: Maria Ligia Coelho Prado / Banca: Stella Maris Scatena Franco Vilardaga / Resumo: Esta tese procura refletir sobre a coleção Las Mujeres Españolas, Portuguesas y Americanas, publicação composta por três volumes de textos abordando espaços territoriais na Espanha, América e Portugal e por litografias - comercializadas em separado -, produzida no decorrer da década de 1870 na Espanha, e que fez uso da simbologia feminina para representar tais espaços. Essa obra constitui-se, ao mesmo tempo, em fonte e objeto desta pesquisa. Neste estudo, parte-se da hipótese de que essa coleção possui um sentido político e configura-se em produção material que constrói uma representação simbólica das características nacionais espanholas, elaborando um discurso sobre si, perceptível no conjunto de sua concepção, produção e composição. Foi produzida na segunda metade dos oitocentos, sob a raiz do movimento romântico e moldada pela estética costumbrista - gênero que se destacou por descrever tipos sociais, hábitos, costumes e tradições. Sobre a temática feminina, partiu-se do pressuposto de que imagens idealizadas de mulheres foram utilizadas para tocar os imaginários sociais pelo que representavam - amor, submissão, honra, fecundidade, educação, abnegação - e também como símbolos dos novos tipos sociais que surgiam em cena nos espaços nacionais que se configuravam perante as transformações européias. O hispanismo, discurso ideológico pautado nas experiências comuns e espírito espanhol, permeou toda a coleção, e este trabalho sustenta a hipótese de que não só referendou, mas construiu e disseminou esse ideário. Por fim, defendeu-se que tanto a linguagem textual como a iconográfica localizaram e salientaram elementos formadores das sociedades espanholas, revelando origens, tradição, peculiaridades e singularidades desses povos - sob o signo feminino - que remetiam à problemática do caráter nacional espanhol. / Abstract: This proposition tries to disclose on the collection Las Mujeres Españolas, Portuguesas y Americanas, a publication composed by three tomes of texts which discuss the territorial spaces in Spain, America and Portugal and by lithographs - separately sold -, produced in Spain during the 1870 decade, using the feminine symbology to represent those spaces. This work consists of, at the same time, origin and object of this research. This treatise starts with the hypothesis that this collection has a political meaning and happens to have a material production which builds a symbolical representation of the Spanish national characteristics, elaborating a "self-speech" about itself, perceptible on the entirety of its conception, production and composition. It was introduced on the second half of the XVIII century, under the roots of the Romanticism and molded by the costumbrista esthetics - gender that distinguished itself by describing the social models, habits, uses and traditions. From the feminine themes, the treatise starts from the pretext that the use of idealized images of women were used to reach the social imaginary of what they represented - love, submission, honor, fecundity, education, self-denial - and also as symbols of the new social types that emerged in the national spaces that appeared in the face of the European transformations. The hispanism, ideological speech based on the common experiences and on the Spanish spirits, pierced all the collection, and this treatise supports the hypothesis that it not only countersigned, but built and spread this ideas. And, last but not least, defended that both textual language and iconography placed and emphasized the elements which built the Spanish societies, revealing origins, tradition, peculiarities and singularities of this people - under the feminine sign- that alluded to the a set of problems of the Spanish national character. / Doutor

摘 要 根據鍾理和寫給文友廖清秀的信函中，指出他約在一九三○年左右，接觸了大量的中國新文學作家的作品，引起他強烈的閱讀興趣，甚至到了廢寢忘食的地步，而其中影響最大且最深的要算是魯迅，因為不論在他的日記或與文友的通信中，最常提及的中國作家就是魯迅。 魯迅是中國新文學運動中最重要的作家，他在文學上的成就，不僅在中國，甚至對鄰近的日本、韓國、新加坡等都產生了深遠的影響，他不僅是中國文學上的巨人，也是躋身世界文學之林的大文豪，日據時期的台灣文壇就是站在世界文學的角度上，開始閱讀並接受魯迅，鍾理和也就是在這樣的文學背景下接觸魯迅。因此，我們在看待魯迅對鍾理和的影響之時，並不把他當作是個獨特現象，而是把他放置在「台灣魯迅學」的範疇中，視為魯迅在台灣傳播的眾多面向之一。所以，本論文首先簡單探討魯迅文學在台灣的傳播情形，再透過對兩人文本的細讀與比較，尋繹魯迅對鍾理和文學的影響。 要進行不同作家文學的傳承或影響的研究，並不能只強調兩者的接觸關係，還必須在諸如主題、表現方式、文字技巧、創作風格等等的層面上進行考察，才能得到較為完整、正確的結果。因此，我們嘗試在鍾理和的作品中，尋找若干對魯迅文學的繼承或轉化的情形，尤其在顯而易見的國民性批判議題與寫實精神的發揚上，除了探討文字上所具體呈現的影響外，也注意在精神或思想上的可能關連。透過這些全面而深入的討論，我們看到鍾理和之所以接受魯迅文學，無疑地主要是著眼在「現代性」這部分上。同樣源自對傳統封建思想的不滿，企求對所處社會進行改革，在國民性的議題上，在對鄉土的寫實與批判上，無一不是站在「現代性」的立場，吸收、學習魯迅相關的文學與思想，但鍾理和的文學並不完全等於魯迅，他一直有著自我獨特的風格，始終立足於台灣的觀點，恰如其份地展現他的主體性。 此外，我們也明確的看到鍾理和是在文學上認識、接受並詮釋魯迅的，有別於被中共神化或國民黨貶抑的扭曲形象，在這裡我們重新看到魯迅作為文學家的真實形象。而鍾理和借鑑魯迅文學的事實，也說明魯迅或中國文學確曾對台灣文學的發展產生作用，並客觀證成台灣文學開放性的特色。 / Abstract Zhong Li-he pointed out in his correspondence with his literary friend Liao Qing-xiu that sometime around 1930 he began to be in touch with a lot of literary works written by Chinese new-vernacular literary writers, which aroused his intense reading interest to the extent that he couldn’t eat and sleep without finishing reading them. Lu Xun was the Chinese writer who had the greatest influence on Zhong Li-he because his name was most often mentioned in either his diaries or his correspondence with his literary friends. Lu Xun, whose achievement in literature exerted profound influence not only in China but also on neighboring countries such as Japan, South Korea, and Singapore, was the most important writer in the Chinese new-vernacular literature movement. Not only was he a literary giant in Chinese literature, but he was also an eminent writer in world literature. In fact, the literary arena of Taiwan under Japanese colonial rule started to read and accept the works of Lu Xun from the perspective of World literature, and it was against this literary background that Zhong Li-he began his contact with the literary works of Lu Xun. Therefore, we do not treat Lu Xun’s influence on Zhong Li-he as a unique phenomenon; in contrast, we place it in the field of “Lu Xun Studies in Taiwan,” and regard it as one of the many facets of how the literary works of Lu Xun were disseminated in Taiwan. Therefore, this dissertation first discusses how Lu Xun literature was disseminated in Taiwan. It then inquires into the influence Lu Xun exerted on Zhong Li-he literature by comparing their literary texts. When carrying out a research into the inheritance or influence of the literary works of different writers, we cannot emphasize simply on the way they contact with one another; on the contrary, we must also examine other facets such as the literary subjects, the ways they are expressed, the writing skills, the creative writing styles etc. so as to arrive at a more complete and correct conclusion. Therefore, we attempt to find out how Lu Xun literature was inherited or transformed through the reading of Zhong Li-he’s literary works. For instance, when dealing with the issues of national characteristic criticism and the promotion of realistic writing, we not only discuss the influence they embodied in written language, but also take notice of the possible correlation between them in terms of spirits or thoughts. By means of comprehensive and thorough discussion, we find out that Zhong Li-he’s acceptance of Lu Xun literature was undoubtedly because of his focus on the aspect of “modernity”. Similarly, on the issue of national characteristic and on the realism and criticism of “hometown”, Zhong Li-he’s position was anchored in “modernity”, expressing his discontentment with traditional feudalistic thinking and his great eagerness for social reforms. Even though Zhong Li-he learned and soaked up Lu Xun-related literature and thoughts, Zhong Li-he literature is not equivalent to Lu Xun literature because Zhong always had his own unique style. He grounded his position from the perspective of Taiwan, which reflected his subjectivity. Finally, we clearly find out that Zhong Li-he came to know, accept and interpret Lu Xun literarily, which is different from the distorted image conjured up by the Chinese Communist Party’s deification or Kuomintang’s disparagement of him. It is in this context that we see the real image of Lu Xun as a literary man. On the other hand, the fact that Zhong Li-he drew lessons from Lu Xun literature explained that Lu Xun or the Chinese literature did exercise influence on the development of the literature of Taiwan, which objectively testified to the fact that openness was a characteristic of the literature of Taiwan.