Sociala medier blir en allt viktigare nyhetskanal för unga vuxna. Denna utveckling har gjort att medieforskare ifrågasätter huruvida sociala medier är kapabla att utbilda och informera på samma sätt som de fysiska formaten gjort med tidigare generationer. Vissa har funnit att möjligheten att filtrera nyhetsflödet innebär en risk att användaren försätter sig i en filterbubbla där endast åsikter och tankar som stämmer överens med deras egna kommer igenom. Andra menar istället att sociala medier ger ett rikare utbud med större variation. Klart står att journalistens roll som grindvakt för vad som publiceras blir mindre viktig och att vem som helst numera kan yttra sina åsikter och potentiellt nå ut till en stor massa med dessa. Denna studie undersöker och ger insikter om hur unga vuxna sållar i sitt Facebookflöde, hur de definierar tillförlitlighet i nyhetsmedia och hur de utifrån detta avgör vad som är tillförlitligt och inte i sitt flöde. Studien består av kvalitativa intervjuer och ett observationsexperiment där respondenterna får scrolla igenom ett fiktivt Facebookflöde. Resultaten visar att bedömningen som görs ofta är medveten och går mycket snabbt, samt att det är få inlägg som anses leva upp till deras definition av tillförlitliga. Även om Facebook visar sig vara en vanlig nyhetskälla är det få av respondenterna som anser den vara bra och tillförlitlig. / Social media is becoming a more and more important news medium for young adults. This development has lead media researchers to question whether social media is as capable of educating and informing these young adults as the legacy media did the generations before them. Some argue that social media, with its ability to filter the news feed, might place users in a filter bubble lacking any challenging views. Others argue that social media encourages a diverse news and information feed. What's clear is that the role of the journalist as gatekeeper has diminished, and that anyone is now able to voice their opinions to a big audience. This study investigates how young adults sift through their Facebook feed, how they define reliability in news media, and how they assess their social news feed based on this. The study consists of qualitative interviews and an observational experiment where the respondents scrolled through a fictive Facebook feed. The results show that the assessment made is often very quick and deliberate, and that few news posts live up their definition of reliable, namely objective and transparent. Although Facebook is a common news source, few consider it to be a good and reliable one.

Journalism has “always been shaped by technology” (Pavlik, 2000, p.229). Social media could be seen as a technology of today, when news consumption is changing and 31% of the population worldwide are using Facebook and other social media platforms for news (Newman, 2020). Moreover, fewer pay for news (Medieakademin, 2021). Therefore, it is a challenge for news media outlets to adapt to the changing news consumption patterns, as well as they lose advertisers to Big Tech (Facht & Ohlsson, 2021). Furthermore, the credibility for Swedish news media brands is decreasing (Medieakademin, 2021). Here comes the question about the strategies that Swedish news media outlets should use in order to keep their brand credibility in times of social media. Sixteen scientists within media, communication, marketing and brand management were interviewed for this master thesis. Among the conclusions drawn are; the journalistic quality and principles such as objectivity and impartiality should go first; a new innovative business model should be found; social media has changed the landscape for traditional news media outlets; social media algorithms might have increased hostile media effects. / Journalistiken har alltid påverkats av teknologin (Pavlik, 2000, p.229). Det är sociala medier som kan ses som “dagens teknologi”. Samtidigt ändras mönster för hur man konsumerar nyheterna, och 31% av världens befolkning använder Facebook och andra sociala medier för nyhetsläsning (Newman, 2020). Dessutom är det färre som betalar för nyheterna år för år (Medieakademin, 2021). Därför blir det en utmaning för nyhetsmedier att anpassa sig till de nya mönster samtidigt som de tappar i reklamintäkter, och annonsörerna går över till de stora techbolagen (Facht & Ohlsson, 2021). Därtill har förtroende för medierna de senaste tio åren minskat (Medieakademin, 2021), och här kommer frågan om hur ska svenska nyhetsmedier bete sig i en tid av sociala medier. För den här studien har sexton forskare inom media, kommunikation, marknadsföring och varumärke intervjuats. Enligt de slutsatser som dras, ska nyhetsmedierna satsa på kvalitativt innehåll; följa de journalistiska principerna; försöka hitta en ny affärsmodell; sociala medier har förändrat medielandskapet; algoritmer på sociala medier kan ha förstärkt hostile media effect.

The vast majority of William Cobbett’s personal letters have never been published. This thesis examines these manuscripts alongside the ‘open letter’ form that dominated his published writings, using correspondence to illuminate the hybrid and highly idiosyncratic form of Cobbett’s radicalism. It shows how he responded to continued persecution from the government through a series of innovative epistolary strategies, creating a popular journalism that incorporated many of the tropes usually associated with letter writing, including familiarity, authenticity, the spontaneity of speech and the domestic scene of reception. These became inseparable from the idealized presentation of Cobbett’s own radical and agrarian domestic life, and this thesis represents the first critical study to address the significance of Cobbett’s family in the physical production and imaginative world of his writings, drawing on many of the letters written by his seven children. Individual chapters concentrate on a series of episodes in Cobbett’s post-1800 career, including his friendship with William Windham, imprisonment in Newgate, exile in America, support for Queen Caroline and writings on the Captain Swing uprising. During these years, Cobbett’s correspondence helped to establish the modern newspaper leading article as an open letter to readers, although Cobbett’s are stamped with his own personal authority. However, while correspondence invested Cobbett’s journalism with a sense of situatedness unmatched in radical writing of the period, it also highlights some of the tensions within his political and pedagogical practice. By the 1820s, Cobbett’s correspondence bristles with the contradictions of wanting to recognize the individuality and difference of his readers’ lives, and at the same time pull them within the orbit of a very paternal political vision.

This study problematizes the fact that media is part of creating the reality of which the society relies on. More specific it focuses on former chief of police Göran Lindberg and medias reports about him before he was arrested for sexual asult, versus after. The purpose of the study was to see how identity is constructed in news media, and also how that affect the public perception of sex offenders. It also makes a comparison between a daily newspaper and a tabloid newspaper. To answer the questions of this study semiotics and narrative analysis was used. These methods were combined with theories about journalistic writing such as framing and media logic put together with theories about story-telling. These theories and methods were chosen for their accuracy and suitability on the subject. News articles about the former chief of police Göran Lindberg was selected and divided into three sections based on time periods relevant to the events. After that the selection was narrowed down to include three articles from each period and each newspaper. These articles were analysed to see how news media uses story-telling to form identity with the tools provided by the selected theories and methods. In conclusion this study shows that media construct the identity of Göran Lindberg in a similar way of how characters are constructed in fictional stories. This contributes to a reproduction of a general perception that the most occurring sexual offender is some kind of monstrous outsider and not in fact the common man, when, at the same time, research show that most sexual abusers are known to their victim.

Technological, political and economical developments have fostered the spread of transnational media since the latter part of the 20th century. Despite that, most studies of media effects are still nationally bound. This dissertation discusses some of the effects that both national and transnational news media can have on people’s thoughts and feelings. It explores the particular effect of consensus building as a consequence of second level agenda-setting. The main focus of this dissertation is how national and transnational news media can bring different demographic groups closer in their perceptions of major topics in the news. This dissertation analyzes consensus building effects through the European Union’s reaction to the attacks of September 11, 2001 in the United States. It analyzes how the use of national and transnational media brought EU demographic groups in closer agreement regarding the attributes of the terrorism issue and of the Muslim and Arab communities, as they related to the events of 9-11 and its aftermaths for the EU community. This study is based on a secondary data analysis of a survey conducted in the close aftermath of 9-11. It is an extensive replication of Shaw and Martin’s (1992) consensus model based on a cross-national analysis of 15 European Union nations and their patterns of national and transnational news media use among four demographic groups in relation to the substantive and affective dimensions of attribute agendas regarding the aftermath of 9-11. This study found evidence that national media bring the segments of society to closer agreement regarding the attributes of terrorism and the attributes of the Muslim and Arab communities. This was especially true for those indicating they used national television. Transnational media also have some potential for similar effects, though less than for national media. Borders still matter but it will be interesting in the future to see if the increasing availability of transnational media translates into increased influence as well. / text

Denna studie sker med bakgrund av den flyktingsituation som uppstod i världen under 2015 och som kom att kallas den värsta flyktingkatastrofen sedan andra världskriget. Många länder i Europa, Sverige inkluderat, upplevde ett ökat antal asylsökande under denna period och detta blev föremål för en intensiv mediabevakning och en rad politiska åtgärder. Syftet med denna uppsats är att kritiskt granska hur flyktingar och flyktingmigrationen till Sverige under hösten 2015 konstrueras genom den offentliga diskursen som förekommer i svensk nyhetsrapportering. Syftet är även att undersöka hur dessa konstruktioner kan komma att skapa en bild av människor på flykt som ”den andre”. Detta kommer göras genom att undersöka på vilket sätt flyktingmigrationen framställs i Aftonbladet med utgångspunkt i två av de politiska beslut som togs 2015, nämligen införandet av ID-och gränskontroller. Detta har gjorts genom en kvalitativ textanalys med hjälp av en perspektivanalys. Två perspektiv kunde identifieras i de undersökta artiklarna, Hot-perspektivet, där flyktingmigrationen till Sverige framsälldes som ett hot mot Sverige och den svenska välfärden, och Humanitetperspektivet, som fungerade som ett motperspektiv till Hot-perspektivet där Hot-perspektivets problemformulering ifrågasätts och den problematiska situationen anses vara att i och med de politiska besluten om att begränsa antalet asylsökande hotas flyktingars grundläggande mänskliga rättigheter. Studien kom fram till att Hot-perspektivet präglas starkt av en nationalstatlig uppfattning med spår av en rasistisk diskurs som bidrar till att sprida en uppdelning mellan ”vi” och ”dem” som i sin tur kan leda till spridandet av en exkluderande inställning gentemot asylsökande. Genom att beskriva flyktingmigrationen som ett hot mot det svenska samhället bidrar perspektivet till att legitimera en mer restriktiv hållning då dessa beslut framstår som rimliga och möjliga. Humanitetperspektivet präglas av en mer global syn som erbjuder en mer inkluderande uppfattning av flyktingar och asylsökande. Genom att lyfta problemformuleringen och placera den problematiska situationen både i och utanför Sverige bidrar Humanitetperspektivet med men mer global syn på flyktingmigrationen som sammanfogar världen till ett mer sammansatt samhälle istället för att se den som uppdelad i nationer.

The discourse on Norrland (literally ‘North land’ in English) as essentially ‘different’ has been(re)produced in literature, politics and science for as long as the idea of ‘Norrland’ has existed. Thus,when investigating the discourse that constructs the identity of Norrland in opposition to a Swedishnational identity, it is important to connect these representations to their contemporary (andchanging) political-economic contexts. The aim of this thesis is to analyze contemporaryrepresentations in news, film, advertising and interviews to show how representations constructstereotypes informed by neoliberal ideals and internationally familiar stereotypes of a traditionalintransigent population positioned in Norrland and a modern and progressive population in theurban South. The findings in this thesis can be summarized as follows. First, Norrland has beenconsistently reproduced, resisted and reworked through various discursive networks and practicesover centuries, as simultaneously authentic and obsolete. Drawing on these discourses makes therepresentations of Norrland in the news become part of a wider discursive network that representsNorrland as an ‘internal other’ within Sweden. Secondly, discourses on Swedish modernity and onneoliberal growth and competition reproduce Norrland and its people as inferior to the rest ofSweden. These representations are reworked and resisted and result in ‘real’ material effects in, forinstance, the news media, place marketing and film. Thirdly, in order to resist these representationsand become part of the ‘modern’, progressive world, places and people need to adjust to neoliberalideals of competitiveness and growth. And, finally, people’s identities are affected by theseneoliberal ideals as they have to relate and react to the representations of different places andpeople and the discourse on the urban as progress. This results in different strategies in theconstruction of narrative identities. I conclude by arguing that these representations serve not onlyas contrasts but also as strategies in the quest to scapegoat certain groups for problems that initiallyoriginated in unequal opportunities and structures of power related to, for instance, ethnicity, class,gender and disabilities – something that is exacerbated by neoliberalist policies and ideologies. Themore pressure is put on individuals and places to produce constant growth, the more certain peopleand places are viewed as ‘unproductive’ and problematic. The problems of depopulation anddiminishing job opportunities in the inland areas of Norrland are thus blamed on the population through the representations of Norrland as an internal ‘other.’ / Away from the periphery – migration, livelihood strategies and place discourse in the periphery of Norrland

Syftet med denna uppsats var att ta reda på generationerna millennials och baby boomers inställning till mediernas sanningshalt och politiska neutralitet. Detta gjordes med hjälp av följande frågeställningar: Vilka attityder och vilken inställning har millennials och baby boomers till nyhetsmediernas sanningshalt? Finns skillnader och likheter kvar när vi väger in variablerna kön och politiskt ställningstagande?   För att definiera generationerna använde vi oss av Cliff Zukins generationsteori. Det finns flera andra teorier med olika definitioner av generationerna men vi valde att avgränsa oss till Zukins modell eftersom vi ansåg denna vara mest relevant utifrån vårt syfte. För att få ytterligare information om generationernas ställningstaganden i olika frågor har vi även utgått från Paula M Poindexters forskning i frågan, samt Göran Bolins definition av Mannheims teori. Vi har slutligen använt oss av Jesper Strömbäcks definition av dagordningsteorin när detta varit aktuellt.   Vi valde att genomföra en enkätundersökning för att på så sätt kunna nå så många respondenter som möjligt. Eftersom vi ville jämföra två specifika generationer med varandra använde vi oss av ett kvoturval. Svaren gav oss en övergripande bild av de olika generationernas attityder gentemot nyhetsmedierna.   Resultaten visade att generationstillhörighet inte påverkade det allmänna förtroendet för nyhetsmedier. När vi adderade variabeln kön blev resultatet annorlunda, den yngre generationens kvinnor hade betydligt högre förtroende än männen i samma grupp. Både de yngre och äldre männen hade en mer kritisk syn på nyhetsmediernas innehåll än kvinnorna. Detta visar att kön är en betydande variabel i frågan om förtroende.   Även politisk åsikt visade sig vara en viktig variabel. Den största skillnaden visade sig i generation baby boomers där tre fjärdedelar av de som röstar rött har ett ganska stort förtroende för nyhetsmedier. De som röstar blått i denna generation hade ett betydligt mindre förtroende.   Den största skillnaden beroende på generationstillhörighet visade sig i frågan om hur enkelt det är att upptäcka en falsk nyhet. Millennials ansåg sig ha betydligt enklare att avgöra nyheters äkthet än baby boomers. Endast två procent i den äldre generationen ansåg att det var enkelt att upptäcka, motsvarande siffra i den yngre generationen var 12 procent.   Majoriteten av alla respondenter uppgav att de tror på en stor eller ganska stor framtida ökning av falska nyheter. Det här resultatet påverkade dock inte respondenternas syn på hur enkelt det är att se om en nyhet är falsk.   Slutsatsen vi kan dra är att generationstillhörighet inte påverkar i frågan om förtroende för nyhetsmedier, däremot i hur enkelt det är att avgöra om en nyhet är sann eller falsk.Vid mätning av förtroende för nyhetsmedier var politisk åsikt den viktigaste variabeln. / The purpose of this study was to find out the generations millennials and baby boomers approach to the media's veracity and political neutrality. This was done using the following questions: What attitudes does Millennials and Baby Boomers have to the news media's veracity? Are there differences and similarities there when we look at the variables gender and political position?   To define the generations we used Cliff Zukins generation theory. There are several other theories with different definitions of generations, but we chose to limit ourselves to Zukins model because we considered this to be the most relevant to our purpose. To obtain additional information about the generation's positions on various issues, we have also assumed Paula M Poindexters research on the issue, and Göran Bolins definition of Manheims theory. Finally we used Jesper Strömbäcks definition of the agenda setting theory when it was accurate.   We chose to conduct a survey in order to be able to reach as many respondents as possible. Because we wanted to compare two specific generations with eachother, we used a quota sampling. The answers gave us an overall picture of the different generational attitudes toward the news media.   The results showed that generational affiliation did not affect public confidence in the news media. When we added the gender variable, the result is different, the younger generation of women had significantly higher confidence than men in the same group. Both the younger and the older men had a more critical view of the news media content than women. This shows that gender is a significant variable in the issue of trust.   Political opinion also turned out to be an important variable. The biggest difference was shown in the generation of baby boomers where three quarters of the red voters had a fairly strong confidence in the news media. Those who vote blue in this generation had a significantly lower confidence.   The main difference depending on generational affiliation was shown in the question of how easy it is to spot fake news. Millennials believed it was much easier to determine authenticity in news than baby boomers. Only two percent of the older generation felt that it was easy to spot, the corresponding figure in the younger generation was 12 percent.   The majority of all respondents stated that they believe in a large or fairly large future increase of false news. This result did not affect the respondents' views on how easy it is to see if the news is false.   The conclusion we can draw is that the generational affiliation does not affect the question of confidence in the news media, however, it does have an affect in how easy it is to determine if news is true or false.When measuring confidence towards the news media, political opinion was the most important variable.

Diploma thesis Multimedia Elements of Online News and Their Impact on Recipients is concerned with the transformation of today's information distribution thanks to the development of the Internet. Media institutions use this tool as means of disseminating their messages. For the same reason they also include multimedia elements to the content. Websites allow to quickly pass on information to a large number of users. Multimedia elements, such as photos, photo galleries, videos or infographics, allow to pass on additional information, but also to catch the attention of the recipients. The aim of this study is to find out how much the audience appreciates the contribution of multimedia elements and how much they can use them during processing of the information. The theoretical part therefore first defines the particular cognitive processes, such as attention, perception and memory of news articles readers. These are further reflected with the different characteristics and social background of the news content recipients. Equally important is the description of theories and researches that dealt with the influence of multimedia elements on recipients of various types of media. The theoretical knowledge is followed by quantitative research in the form of an experiment and a subsequent questionnaire....

The overall aim of this study was to investigate what common trends are within the communication of acts of terror towards the public within the Nordic countries. This was done by positioning the portrayal of terrorism within the theory of framing by Entman (1993) and the model of framing terrorism by Norris, Kern and Just (2003), which provided the following sub-topics to analyze during the research in regards to terrorism: (1) problem definitions, (2) diagnoses, (3) moral evaluations, (4) treatment recommendations, and (5) political messages. The method was based on quantitative content analysis, which made use of physical, categorical, and thematic distinctions surrounding the framing of terrorism. The sample size consisted out of 138 articles which were analyzed based on these distinctions. The included articles originated from the following online editorials of publisher The Local: The Local Denmark, The Local Sweden, and The Local Norway. Results indicated an overall more objective approach from the tabloid in regards to terrorism, meaning that mostly only facts were provided but no political messages. Biases within the articles were not directly found, though a focus on male and Muslim perpetrators in regards to acts of terror was apparent. Conclusions surrounding the analysis include that the editorials generally appear to be protecting the public by not mentioning too many details surrounding acts of terror. The editorials also seemingly contribute to the avoidance of radicalizing potential actors in regards to acts of terror by leaving out details such as diagnoses and moral evaluations. The editorials were furthermore found to hold an objective tone and did not subject to sensationalism.