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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
141

Obraz Gabriely Koukalové v tištěných médiích v období leden 2017 - červen 2019 / Portrayal of Gabriela Koukalová in the press from January 2017 to June 2019

Sedláčková, Adéla January 2021 (has links)
This thesis deals with the analysis of Gabriela Koukalová's media portrayal in selected print media in the period January 2017 - June 2019. This period was determined due to changes in Gabriela Koukalová's professional focus, as early 2017 she was a successful biathlete who has many victories from international competitions. She stopped racing in autumn of 2017 and due to the controversial biography she published in 2018, she announced retirement from her biathlon career in 2019. ​The aim is to find out whether the media image of Gabriela Koukalová at a time when she was a top biathlete differs from the media image that she had when she stopped competing. ​The theoretical part presents the role of the media in society and the theoretical definition of the construction of the media image. This section also includes mediasport, and media portrayal of biathlon and women in sports. The methodological part of the work describes the chosen analysis methods and the process of data recording. The analytical part of the work is devoted to the interpretation of the obtained results.
142

Environmental Impacts of Electronic Media : A Comparison of a Magazine’s Tablet and Print Editions

Ahmadi Achachlouei, Mohammad January 2013 (has links)
The aim of this thesis is to assess potential environmental impacts of electronic media distribution and consumption—from a life cycle perspective—as compared to those of print media. The thesis consists of a cover essay and two papers appended at the end of the thesis. The cover essay summarizes the papers and puts them in context. The main objectives of the thesis are twofold: to assess potential environmental impacts of production and consumption of tablet editions of magazines from a life cycle perspective (Paper I), and to compare potential environmental impacts of a magazine’s print edition with that of its tablet edition (Paper II). The thesis examines the following specific research questions: (1) What are the main environmental impacts of print and tablet editions? (2) Which activities are giving rise to the main environmental impacts of the print and tablet editions? (3) What are the key factors influencing these impacts? (4) What are major data gaps and uncertainties? Based on the present assessment, it is clear that for the print magazine, pulp and paper production is the principal cause of most of the potential environmental impacts. For this reason, the use of recycled paper, rather than virgin fiber, in newsprint production may considerably offset environmental impacts. For the tablet edition, the content production dominates the potential environmental impacts when readers are few. This appears to be the case in an emerging state of the magazine, but with distribution of more media products to smaller groups of people, this may persist for “mature” products as well. As the number of tablet readers grows, more of the environmental impact of the is due to manufacturing of the device and electronic distribution. However, content production may still be a major factor, depending on the specific environmental impacts studied. / <p>QC 20130306</p>
143

Pluralism, Australian newspaper diversity and the promise of the Internet

Lewis, Kieran Joseph January 2004 (has links)
In this thesis I address the research question: 'How has the Internet delivered pluralism by promoting structural diversity and/or content diversity in Australia's newspaper industry?' Structural diversity is defined here as diversity in newspaper ownership and content diversity as the diversity of views published by individual newspapers. Central to the thesis is the notion of pluralism, the belief that the news media should provide a range of views and opinions, contradictory as well as complementary, to allow informed citizens to effectively take part in the democratic process. The newspaper industry in this country, however, is controlled by a powerful press oligopoly across a range of markets, a situation believed to greatly limit pluralism. A review of newspaper ownership and circulation from 1986 to 2002 shows that, as at 2002, four newspaper owners are the sole occupants of Australia's national and capital city newspaper market. Seven owners are predominant in Australia's regional daily newspaper market, although just three owners controlled 69 per cent of the market's circulation in 2002. Two owners controlled 69 per cent of Australia's suburban newspaper market in 2002. Similar trends were seen in the country's Saturday newspaper and Sunday newspaper markets. In all markets except the regional daily newspaper market, News Limited is the dominant newspaper owner. Australian Provincial News and Media is the dominant owner in the regional daily newspaper market with a 27 per cent share of circulation in 2002. Australia's concentrated newspaper ownership structure has led to a number of formal inquiries into diversity in the industry since 1980. In this thesis I review two of these inquiries, the 1991-92 House of Representatives Select Committee on the Print Media (the Print Media Inquiry) and the 2000 Productivity Commission Inquiry into Broadcasting, to determine (among other things) the nature of and the relationship between structural and content diversity as they apply to Australia's newspapers. (By virtue of major media groups' involvement in the Productivity Commission's inquiry - particularly News Limited, Publishing and Broadcasting Limited and, to a lesser extent, Rural Press - this inquiry, although broadcast-oriented, considered Australia's newspaper industry at length.) This review shows both inquiries were clear on how they saw this relationship - structural diversity is necessary for content diversity. However, the Print Media Inquiry suggested it was almost impossible to guarantee structural diversity in the nation's newspaper industry. The Productivity Commission, meanwhile, said that while it accepted content diversity was not inconsistent with media ownership concentration, it was more likely to be achieved where there was diverse ownership. With the relationship between structural and content diversity in mind, and the Print Media Inquiry's and the Productivity Commission's beliefs that new entrants in the newspaper industry were unlikely in the short term, I examine the suggestion that the Internet has the potential to increase structural diversity in Australia's newspaper industry by allowing new players to efficiently enter the industry via the World Wide Web. The extent to which this might occur is determined by a study of 18 Australian newspaper websites with one argument being that if established newspapers find the transition online relatively easy, then independent online-only news sites might be similarly established. Mings and White's four online news business models - a subscription model, advertising model, e commerce-based transactional model and partnership-based model - are used as a framework to examine the study's results. The study shows Australia's experience mirrors international experience in terms of the growth of newspapers online and in terms of their lack of profitability. It shows that 28 per cent of the newspapers surveyed maintained their circulation while offering free online news content, while a further 33 per cent registered circulation increases. Advertising revenue increased for seven of the nine newspaper websites containing advertising, suggesting that, for some Australian newspapers at least, gaining online advertising (as opposed to gaining overall profitability) has proved successful. And while the survey shows little evidence of Australian newspapers using the transactional model in any real sense, it does show that Australian newspapers are forming local online partnerships with other media and non-media businesses to facilitate their online activities. The study's key finding is that of the 18 newspapers surveyed, just two websites were profitable. This finding is consistent with literature that highlights a lack of commercially viable independent online news ventures both in Australia and internationally. While considerable hopes were held that the Internet would introduce more structural diversity into Australia's newspaper industry, I argue that the Internet's commercial imperatives, as they apply to newspapers, have to a large extent precluded it from adding structural diversity in the industry. In these circumstances, it may be that the only viable way of increasing content diversity in the nation's newspaper industry is to increase the availability of diverse information sources to journalists. I propose that one way to do this is via the Internet. The extent to which this is occurring is determined by a survey of Australian journalists' Internet use, the survey results showing that 97.4 per cent of the journalists who responded now use the Internet regularly, including 97.5 per cent of newspaper journalists. But most journalists who responded use the Internet as a preliminary research tool and as a way to check facts rather than as a means of accessing diverse news sources. The respondents' top five Internet uses, for example, are to e-mail work colleagues, to undertake preliminary research, to access media releases from websites, to verify facts and to search other news organisations' websites. They access major news organisation websites most frequently, followed by government websites, university/research institution websites and corporate/company websites. The least frequently accessed websites are those that could conceivably provide the alternate views demanded by pluralism: online news and current affairs discussion groups and websites set up by private individuals. The survey shows the types of websites Australian journalists most frequently access are linked to the credibility they give to information contained on those websites. Major news organisation websites are seen as providing the most credible information, followed by university/research institution websites and government websites. Websites perceived as providing the least credible information were those that host online news and current affairs discussion groups and websites set up by private individuals. The survey also shows Australian journalists have not embraced online reader interaction to any extent, lessening the likelihood that readers will be able to provide journalists with more diverse news sources. Less than 20 per cent of journalists interact with readers via the Internet and less than 10 per cent use this interaction to create or follow up news stories. The survey does provide results that support source diversity, however. It shows that almost a third of Australian journalists have obtained additional news sources via the Internet. The Internet has also allowed more than 40 per cent of journalists to access individuals or groups that they would not otherwise have accessed. The survey also shows that journalists who have had experience working in the online media environment consistently use the Internet more productively, in terms of diversity, than other journalists. It is these journalists that interact online with readers more, that participate in online discussion groups more and that appear more willing to seek online information from non-traditional sources such as independent news websites and the websites of private individuals or groups. Journalists with online media experience also represent the group that has most sought training in online journalism and online media practice and that most believes the Internet will play an increasingly important role for journalists and news consumers in the future. At present, the survey suggests, journalists with this online media experience comprise just 19 per cent of Australian journalists. But as the number of journalists with online media experience increases in the workforce, these journalists' greater acceptance of the Internet may then assist in greater source diversity leading to greater content diversity in Australia's news media. The studies of newspaper websites and journalists' Internet use suggest and support differing diversity models. In this thesis I propose two models for diversity, the first drawn from views espoused by the Print Media Inquiry and the Productivity Commission's Inquiry into Broadcasting. This model (below) sees a one-to-one correspondence between structural and content diversity and assumes that to increase the diversity of views available to the public, the number of media outlets must similarly be increased. The argument that the Internet can provide media pluralism by permitting new players to enter the media market relatively easily, an argument tested by my study of Australian newspaper websites, is commensurate with this model. The second model is based on my inquiries into journalists' Internet use and proposes a method of increasing content diversity within a fixed media ownership structure. This model (below) acknowledges that journalists produce content mostly via traditional news sources, but proposes this content can be increased and/or changed, with an emphasis on more diverse information, via non-traditional news sources obtained via the Internet. The success of this model, however, is predicated on journalists' acceptance of online information as a viable news source. The implication for journalism is that established journalistic norms and practices, which can limit online-supported content diversity, need to be overcome. Overall, the results of my inquiries suggest the answer to the research question is that the Internet has so far delivered little in terms of structural and content diversity in Australia's newspaper industry. However, the Internet's potential to do so remains, particularly if independent online-based media ventures find ways to become commercially viable and if journalists adopt the technology as a means of finding more diverse news sources.
144

Ideologies of language and print media in Ghana

Anyidoho, Paul Kwabla January 2008 (has links)
Thèse numérisée par la Division de la gestion de documents et des archives de l'Université de Montréal.
145

Internet jako prostor pro sociální inovace? Analýza prostředí digitálních podob současného českého tisku / Internet as a space for social innovations? An analysisof the current Czech online newspaper market

Soukupová, Lenka January 2013 (has links)
Taking into account the theoretical approaches of Joseph Alois Schumpeter and Clayton Christensen to innovation, this case study is mapping the current Czech environment of written online media. Traditional media houses are dealing with the crisis of finances and information as generally described by Christensen, which means they are in real need for innovation yet they are not always successful. Other new incentives also appear on the market. Similarly to the situation abroad, the NGO sector is able to provide quality content on issues of its interest. Social innovation is rather a buzzword in the country, yet the author identifies a couple of efforts in the online written media. The author also suggests there might even be a niche for a social enterprise in the area to cooperate with the NGO sector and blogosphere. Keywords creative destruction, disruptive innovation, social entrepreneurship, social innovation, Czech Republic, print media online, watchdog journalism Abstrakt Tato případová studie nahlíží teoretickou optikou kreativní destrukce dle Josepha Aloise Schumpetera a rozkladných technologií dle Claytona Christensena prostředí digitálních podob současného českého tisku. Zatímco velké mediální domy se snaží ustát krizi financí a informací, potřebují také v duchu Christensenova přístupu...
146

Překlápění obsahů (shovelware) mezi tištěnými médii a zpravodajskými servery v České republice / Czech Shovelware: from Czech Print Media to News Servers or Conversely

Némethová, Eva January 2019 (has links)
This thesis investigates the trend of reusing the content of printed media in their on-line counterparts, based on several selected Czech national newspapers (Mladá fronta DNES, Lidové noviny, Právo) and their corresponding news servers (idnes.cz, lidovky.cz, novinky.cz) over the course of one constructed week in 2015. The theoretical section examines the interrelatedness of printed and on-line media, the impact of digitization on the transformation of the journalistic profession, and its influence on the content and recipients of media communications. The fundamental questions posed by this research are as follows: What percentage of the printed content is reused in the newspaper's corresponding on-line version and vice versa, and which of the selected media reuse the most content? The research operates with three initial hypotheses regarding the quantity and frequency of content conversion: printed journals reuse their content in on-line news servers at a rate of up to 5%, news servers reuse their content in printed journals at a rate of up to 10%, and the practice of shovelware is most frequently employed by the periodicals Mladá fronta DNES and Právo. The aim of the research is to reveal and interpret shovelware trends in the selected media and evaluate how this practice is perceived. The...
147

PubliCIDADE belle époque: a mídia impressa nos periódicos da cidade de Belém entre 1870-1912 / Advertising belle epoque: the printed media in the city of Belem periodicals between 1870-1912

Santos, Luiz Cezar Silva dos 05 November 2010 (has links)
Made available in DSpace on 2016-04-27T19:30:04Z (GMT). No. of bitstreams: 1 Luiz Cezar Silva dos Santos.pdf: 19307334 bytes, checksum: 55803adc3efa0c7ab4fe447b347a16fd (MD5) Previous issue date: 2010-11-05 / This thesis examines the relationships between advertising and urban living in the city of Belem, in the period known historically as belle epoque, between the years 1870 and 1912. From the analysis of advertising campaigns, the study focus on the construction of historical representations of the city of Belem of Para, and the evolution of advertising activity in this period. Reflecting on the representations constructed by the look of propaganda and publicity about the city of Belem, conveyed in advertisements for newspapers, almanacs and commemorative albums of the time, sought help to systematize the history of advertising activity between the late nineteenth century and early twentieth century in the Paris of the Tropics . Call belle epoque Amazon depicts the euphoria and the triumph of bourgeois society of the time over a period of effervescence economic, material and technological, from the extraction and marketing of rubber, a fact that has generated a cultural climate, intellectual and artistic which translated into new ways of think and live the life of the city of Belem. This study discusses between the years 1870 and 1912 the role and importance of advertising in this context / Esta tese analisa as relações entre a publicidade e o viver urbano na cidade de Belém, no período conhecido historicamente como belle époque, entre os anos de 1870 e 1912. A partir da análise de peças publicitárias, o estudo tem como foco a construção histórica de representações sobre a cidade de Belém do Pará, e a evolução da atividade publicitária nesse período. Ao refletir sobre as representações construídas pelo olhar da propaganda e da publicidade sobre a cidade de Belém, veiculadas nas mensagens publicitárias de jornais, almanaques e álbuns comemorativos da época, busca contribuir para a sistematização da história da atividade publicitária entre o final do século XIX e início do século XX na Paris dos Trópicos . A chamada belle époque amazônica retrata a euforia e o triunfo da sociedade burguesa da época num período de efervescência econômica, material e tecnológica, proveniente da extração e comercialização da borracha; fato que gerou um clima cultural, intelectual e artístico, que se traduziu em novos modos de pensar e viver o cotidiano da cidade de Belém. Este estudo discute, entre os anos de 1870 e 1912, o papel e a importância da publicidade nesse contexto
148

Representação na mídia das candidaturas à presidência nas eleições brasileiras em 2010 e em 2014 : um recorte de gênero

Rita, Mayara Bacelar January 2018 (has links)
Esta dissertação propõe-se a analisar a mídia impressa, enfocando as revistas Época e IstoÉ e sua cobertura sobre as eleições presidenciais de 2010 e de 2014 no Brasil, a partir de uma perspectiva de gênero. Buscou-se identificar como foram construídas as figuras políticas das candidatas Dilma Rousseff (PT), Marina Silva (PV e PSB) em relação ao candidato José Serra (PSDB) e Aécio Neves (PSDB) nesses pleitos. A hipótese levantada é que esses semanários promoveram uma representação diferenciada com base no gênero das candidatas/os à presidência da República, a partir de narrativas que reforçam a associação socialmente aceita do feminino com a esfera privada e do masculino com a esfera pública. Considerando que a política e a mídia são campos em constante interação, e que os fatos ocorridos em um terão repercussão no outro, entende-se a mídia como um ator central do jogo político contemporâneo. Em ambos os campos a participação das mulheres é assimétrica e diferenciada em relação aos homens. Deste modo, torna-se importante questionar como a mídia impressa contribui para a manutenção do cenário de baixa representação feminina na política institucional e quais narrativas são construídas sobre as mulheres que disputam importantes cargos eletivos. A abordagem dos 194 textos selecionados deu-se através do uso da técnica de análise de conteúdo e tendo como suporte a Teoria política feminista e seu debate em torno da díade esfera pública e esfera privada. A partir da análise empreendida conclui-se que em ambas as revistas investigadas a representação das candidatas Dilma e Marina foi diferenciada de seus concorrentes homens. O gênero foi um marcador importante na narrativa construída pela mídia impressa sobre as eleições presidenciais de 2010 e 2014, em que as candidatas têm seus corpos, personalidade e vida pessoal e afetiva mais exploradas nos textos jornalísticos do que seus concorrentes homens. Também foi constatada a reprodução e reforço de estereótipos socialmente associados às mulheres, bem como uma desqualificação sistemática da figura de Dilma Rousseff e uma interseção entre classe e gênero na representação de Marina Silva. / This dissertation aims to analyse print media, focusing on the magazines Época and IstoÉ and their reporting of the presidential elections of 2010 and 2014, from a gender perspective. The goal was to identify how the political figures of the candidates Dilma Rousseff (PT) and Marina Silva (PV and PSB) were constructed, in comparison to the candidates José Serra (PSDB) and Aécio Neves (PSDB) during the referred litigations. The hypothesis brought up is that these weekly publications promoted a distinct representation based on the gender of the presidency candidates, starting from the narratives that reinforce the socially accepted association of the feminine to the private sphere and the masculine to the public sphere. Considering that politics and the mass media are fields in constant interaction, that the events transpired in one will echo on the other, the mass media is understood to be a primal player in the contemporary political scenario. In both fields women’s participation is asymmetric and differentiated if compared to men. Thus, it’s relevant to question how the print media contributes to maintain the scenario of low feminine representation in institutional politics, as well as which narratives are constructed regarding women who compete for important elective positions. The approach of the 194 selected texts was made using the technique of content analysis, having as support the political feminist theory and it’s debate on the dyade public sphere/private sphere. Through the performed analysis it was made clear that in both magazines investigated the representation of the candidates Dilma and Marina was essentially different than that of their male competitors. Gender was a relevant topic in the narrative constructed by the print media regarding the presidential elections of 2010 and 2014, in which the feminine candidates have their bodies, personality, as well as personal and affective lives more exploited in journalistic texts then their male competitors. It was also verified the reproduction and reinforcement of stereotypes socially associated to women, as well as a systematic disqualification of Dilma Rousseff’s figure and an intersection between class and gender in the representation of Marina Silva.
149

Pelotas (re)vista: a Belle Époque da cidade através da mídia impressa / Pelotas (re)viewed: the Belle Époque in the town through the press

Marroni, Fabiane Villela 09 April 2008 (has links)
Made available in DSpace on 2016-04-26T18:17:05Z (GMT). No. of bitstreams: 1 Fabiane Villela Marroni.pdf: 13657319 bytes, checksum: 42b0739cb673f57bee9794f1759732b0 (MD5) Previous issue date: 2008-04-09 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The Belle Époque was a period of political, economical, social and cultural changes. It begins in France by the end of the 19th century, informed by the ideals of the French Revolution. Change, progress and freedom were the central themes on a search after civility, in a modernity-discourse. Alterations in values and usages of the European bourgeoisie were quickly assimilated in Brazil, most if all in Rio de Janeiro. The southern town of Pelotas had straight ties to the imperial court in Rio for political and economical seasons and to Europe because of the frequent travels by the high class to the old continent. For this reason it ended up absorbing such values. Due to this circumstance a reformulation of the urban space took place modifying the way of life of a part of the population. This process can be traced in the print media of those times. It is for this reason and because of a considerable socio-cultural effervescence that this work aims to analyze the Pelotas way of life and its visibility through the local press. These were ideas of progress and civilization disclosed through the press and based on the Belle Époque. The object of the analysis is the magazine Illustração Pelotense , published between 1919 and 1925. This choice was made because of the range of coverage of the magazine which shows how much the readers were interested in it. Though the focus lies on Illustração Pelotense , an exploratory study was carried out on the local print media from the middle of the 19th century aiming to understand the transformation process of the town, which included the press. A world-view enounced through signs of an other one , in a euphoric period, in a discourse of modernity, in changes of societies` way of life. The press was the instrument that enlightened the town. As theoretical and methodological basis we used the theory of discursive semiotics, from the regimes of visibility of Eric Landowski (1992, 2002) and Ana Claudia de Oliveira (1997). The Belle Époque of Pelotas shows a quick assimilation of new elements in a town with roots in the countryside. In that period Pelotas transformed itself, adapting to the European style that was absorbed in Brazil. The town changed, the press changed. Ultimately, it changed in its own ways, in its way of life, in its identity, in the recreation of the European style, in a specific way brazilianed / A Belle Époque foi um período de mudanças políticas, econômicas e sócio-culturais. Teve origem na França, no final do século XIX, iluminada pelos ideais da Revolução Francesa e pela Revolução Industrial. Transformações, progresso e liberdade formam o tema central de um percurso em busca da civilidade, num discurso de modernidade. Mudanças nos valores e costumes da população burguesa européia foram logo assimiladas no Brasil, principalmente no Rio de Janeiro. Pelotas, que mantinha estreitos vínculos com a Corte Imperial por razões políticas e econômicas, e com a Europa em função das freqüentes viagens que a riqueza proporcionava a uma determinada classe, também assimilou estes valores. Em decorrência, teve início a reformulação do espaço urbano da cidade, modificando o modo de vida de uma parcela da população, o que se pode observar pela mídia impressa na época. Em razão disso e, por conseqüência, de uma considerável efervescência sócio-cultural, é que se propõe, neste trabalho, analisar o modo de vida da sociedade pelotense e sua visibilidade através da mídia impressa local. Idéias de progresso e civilização divulgadas pela imprensa e ancoradas em sua Belle Époque. Como objeto de análise, optou-se pela revista Illustração Pelotense , que se manteve em atividade entre os anos de 1919 e 1925. Justifica-se a escolha pela expressiva circulação de suas edições, o que demonstra o interesse de seus leitores. Embora o foco da análise seja a Illustração Pelotense , também se fez um estudo exploratório da mídia impressa em Pelotas a partir da metade do século XIX, com o objetivo de entender o processo de transformação da cidade, que atingiu, também, a imprensa. Uma visão de mundo que se enunciava com marcas de um outro , em um período eufórico, num discurso de modernidade, de mudanças no modo de vida da sociedade. A mídia impressa foi o instrumento que iluminou a cidade. Como base teórica e metodológica, utilizou-se a teoria da semiótica discursiva, a partir dos regimes de visibilidade apresentados por Eric Landowski (1992, 2002) e Ana Claudia de Oliveira (1997). A Belle Époque pelotense assinala uma rápida incorporação de elementos novos a uma cidade com raízes na atividade rural. Neste período, Pelotas se transformou, moldando-se ao estilo europeu que era absorvido no Brasil. Mudou a cidade, mudou a mídia impressa. Enfim, no seu modo de ser, no seu modo de vida, na sua identidade, a recriação do estilo europeu, de certa forma, abrasileirado
150

Islã e terror: estratégias de construção na mídia impressa / Islam and terrorism: strategies of construction in the print media

Moreira, Deodoro José 15 May 2009 (has links)
Made available in DSpace on 2016-04-26T18:17:56Z (GMT). No. of bitstreams: 1 Deodoro Jose Moreira.pdf: 3693547 bytes, checksum: e354e312b8fbadb0aed65f6dacc8169a (MD5) Previous issue date: 2009-05-15 / This research investigates the manners of construction of the Other Islamic in print of national circulation weekly magazines - Carta Capital, Época, IstoÉ e Veja - , taking as corpus reports transmitted in two different periods: September 12, 2001 to December 31, 2001, months that they mark the period understood among the day after to the air raids against the United States and the subsequent invasion of Afghanistan, that it happened in October of 2001, and March 1, 2003 to June 30, 2003, months that they include previous and subsequent periods to the invasion of Iraq, that felt in March of 2003. The diversity of discursive strategies is investigated and/or communicative used by the print media journalistic to build this event, redefines facts. Being considered that such strategies look for to "capture" the reader and to do with that he identifies, starting from the enunciation contract, with certain interpretations of the facts, becomes essential a discursive analysis of the text (verbal and non-verbal) to understand that roads are trodden to exercise that "attraction". Besides the theories of critical discourse analysis, we supported in the works philosophical/sociological of Laclau, Baudrillard and i ek, to build the conductive threads of this work. For analysis of the texts, we adopted the critical analysis of discourse, starting from Norman Fairclough. Already the theories of more philosophical stamp (in some cases to multidiscipline, as of Laclau, Baudrillard and i ek), they went fundamental to examine the context of the political point of view, to know, of the discursive formations in search of the hegemony and of totalization over the action, involving positioning and ideologies in global reality. In that way, it was possible to guide the research second a critical positioning in relation to the print media. The analysis was divided in six thematic axes. They are them: globalization, terrorism, widespread war, exception state, fundamentalism and hegemony / Esta pesquisa investiga os modos de construção do Outro islâmico em revistas semanais impressas de circulação nacional CartaCapital, Época, IstoÉ e Veja -, tendo como "corpus" reportagens veiculadas em dois períodos distintos: 12 de setembro de 2001 a 31 de dezembro de 2001, meses que marcam o período compreendido entre o dia seguinte aos ataques aéreos contra os Estados Unidos e a posterior invasão do Afeganistão, que ocorreu em outubro de 2001; e 1 de março de 2003 a 30 de junho de 2003, meses que englobam períodos anterior e posterior à invasão do Iraque, que se deu em março de 2003. Investiga-se a diversidade de estratégias discursivas e/ou comunicativas utilizadas pela mídia impressa jornalística para construir esse acontecimento, ressignificando os fatos. Considerando-se que tais estratégias buscam capturar o leitor e fazer com que ele se identifique, a partir do contrato de enunciação, com determinadas interpretações dos fatos, torna-se essencial uma análise discursiva do texto (verbal e não-verbal) para entender que caminhos são trilhados para exercer essa atração . Além das teorias de análise crítica do discurso, nos apoiamos nas obras filosóficas/sociológicas de Laclau, de Baudrillard e de i ek, para construir os fios condutores deste trabalho. Para a exame dos textos, adotamos a análise crítica de discurso, a partir de Norman Fairclough. Já as teorias de cunho mais filosófico (e em alguns casos multidisciplinares, como a de Laclau, de Baudrillard e de i ek), foram fundamentais para examinar o contexto do ponto de vista político, a saber, das formações discursivas em busca da hegemonia e de totalizações dirigidas à ação, envolvendo posicionamentos e ideologias globalizadas. Dessa forma, foi possível orientar a pesquisa segundo um posicionamento crítico em relação à mídia impressa. A análise foi dividida em seis eixos temáticos. São eles: globalização, terrorismo, guerra generalizada, estado de exceção, fundamentalismo e hegemonia

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