A travers le prisme d’articles parus dans la presse écrite française, nous réfléchissons à la question de l’opinion publique en Chine entre l’été 2007 et la fin 2010. L’objectif est double : d’une part appréhender l’opinion publique en Chine et d’autre part envisager l’opinion publique en France sur la Chine. L’opinion publique en Chine transperce dans des aspects sociaux. Pour mieux réfléchir à la question, il importe de comprendre les conditions mêmes de l’élaboration de l’opinion publique : l’évolution du contexte chinois et de son image internationale, la mouvance économique qui fait osciller la population entre tradition et modernité…Divisée entre capitalisme et communisme, la Chine est soumise à des inégalités importantes. L'analyse examine la vie sociale et politique, et l'opinion que les Chinois ont d'eux mêmes et du monde qui les entoure. Enfin, le regard occidental sur la Chine amène à la question de la démocratie. Le nombre récurrent d’émeutes est-il l’indice d’une volonté de démocratisation ? La Chine nourrit ainsi des illusions occidentales qui voient dans la démocratie la solution universelle. Le gouvernement chinois lui-même utilise régulièrement le terme de démocratie, mais « à la chinoise ». Dès lors une vision synthétique de la probabilité d'évolution de la politique chinoise est discutée. Est-il possible de conjuguer socialisme et démocratie ou bien la Chine s’achemine-t-elle vers une acculturation du Régime actuel ? Par ailleurs, l’étude étant basée sur les articles de la presse écrite française, il apparaît utile de se poser la question de la partialité de ce média. Qualitativement, quantitativement…quels sont les thèmes de l’opinion chinoise dans la presse écrite française ? Les articles sont-ils nombreux ? Qui écrit, à quelle fréquence ? Il saura apparaître que la Presse peut être assez partisane et structure l’opinion publique française. Or, une meilleure communication, plus ouverte sur la Chine, paraît absolument essentielle. / Through the prism of articles edited in the French print media, we think about the question of the public opinion in China between the summer 2007 and the end of 2010. The objective is double: on one hand understand the public opinion in China and on the other hand comprehend the public opinion in France on China. The public opinion in China pierces in social aspects. To think better about the question, it is important to consider the conditions of the elaboration of the public opinion: the evolution of the Chinese context and its international image; the economic sphere of influence which makes the population oscillate between tradition and modernity … Divided between capitalism and communism, China is suffering from important disparities. The analysis examines the social and political life, and the opinion the Chinese have of themselves and of the world which surrounds them. Finally, the western glance on China leads to the question of the democracy. Is the recurring number of riots the indication of a will of democratization? China feeds western illusions which see in the democracy the universal solution. The Chinese government itself regularly uses the term of democracy, but "Chinese-style". From then a synthetic vision of the probability of evolution of the Chinese politics is discussed. Is it possible to conjugate socialism and democracy either does China move towards an acculturation of the current Regime? Besides, the study being based on articles of the French print media, it seems useful to ask the question of the partiality of this media. Qualitatively, quantitatively what are the themes of the Chinese opinion in the French print media? Are articles many? Who writes, with which frequency? It will appear that the Press can be rather partial and structures the French public opinion. Yet, a better communication, bigger and more opened on China seems absolutely essential.

This thesis presents an analysis of the public sphere in the environment of two different media types. The analysis is performed on the basis of the extent of different participants in the media contents which were related to the declaration of the ban on selling alcohol spirits in the Czech Republic in September 2012. The theoretical part of the paper is focused primarily on the definition of the basic concepts, such as new and traditional media, the public and the public sphere, then also on normative theories in general, along with a more detailed view on the normative theory of the public sphere, within which the paper is focused on participatory and discursive model of Jürgen Habermas. The second part of the paper provides on the basis of quantitative research, which was preceded by qualitative analysis, an empirical comparison of the extent of different participants and their access to the content of both media types. It also provides an overview of applied topics and contextual frameworks through which was a declaration of the ban on selling alcohol spirits in the media reported. In the conclusion, there is a statement which is based on the evaluation of the collected data. It was concluded, that the public sphere in the internet environment is not, considering the extent of participation of...

Made available in DSpace on 2016-04-28T19:34:18Z (GMT). No. of bitstreams: 1 Cillas Luciano Junior.pdf: 2727017 bytes, checksum: 28bf15e389316ea146f047e3c7889703 (MD5) Previous issue date: 2007-11-01 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This dissertation is a historical- historiographic study about the use of the Portuguese Language during the period of the Military Regime in Brazil, in the Sixties. The material for analysis is focused on the period that dates from 1960 to 1970, more specifically on the day that the nation celebrates the anniversary of its Independence held annually on September 7th. By following the guidelines of the theory proposed by Konrad Koerner (1995,1996), which is supported by three (3) well-defined principles, we shall identify, in the documents, the marks which feature the aspects of the censorship over print media. During this research, we have noticed that the 60 s decade was a period regarded for some remarkable social events in History, Politics and Culture. In that context, we have the ascension of the Military Regime and the establishment of a new government, imposing the censorship over mass media, such as newspapers, radio, television and broadcasting. At this portion of History, it s verified a significant development of the print media, especially, when we think in its strength of influence and its role as a source of information and opinionmaker. The analysis of the selected documents allowed us to realize the language as a social issue, as well, the strength of the historical context from that time, whereas the documents materialize a sort of attitudes directly related to the Brazilian Government and to the celebrations of Brazil s Independence Day, as a manner to promote the State and the civic values / Esta dissertação é um estudo histórico -historiográfico da Língua Portuguesa em uso no Brasil, durante o período do Regime Militar, tomando documentos da imprensa escrita como objeto de análise. Seguindo as diretrizes, propostas por Konrad Koerner (1995,1996), para a Historiografia Lingüística, o objetivo dessa pesquisa é examinar as marcas lingüísticas, presentes nos documentos selecionados, evidenciando a relação da imprensa escrita com o Regime Militar, em uma época de censura e repressão. Para dar conta de nosso objetivo, fundamentamos essa pesquisa em três princípios propostos por K. Koerner e que devem ser operacionalizados sucessivamente: o princípio da contextualização, o da imanência e o da adequação teórica. No decorrer da pesquisa, observamos que o contexto sócio-históricopolítico, na década de 1960, foi um período marcado pela efervescência cultural, pela ascensão do Regime Militar e a conseqüente repressão aos órgãos de imprensa. Nessa direção, pudemos perceber o crescente avanço da imprensa escrita, principalmente se nos ativermos ao seu poder de influência e ao seu papel informativo e formador de opinião. A análise dos documentos selecionados permitiu-nos perceber a língua como fato social e a força do contexto daquele momento histórico- cultural, de forma que os documentos materializavam atitudes diretamente relacionadas ao governo e ao dia da independência do Brasil no intuito de reforçar a pátria e os valores cívicos

Atualmente, as artes gráficas vivem um momento de grande desenvolvimento tecnológico, principalmente em relação às novas tecnologias de impressão sem fôrma, popularmente conhecidas como impressão digital. O objetivo central desta pesquisa é compreender as mudanças dos métodos produtivos provocadas pela adoção da tecnologia de impressão digital pela indústria gráfica. Este trabalho propõe o levantamento dos principais sistemas de impressão sem fôrma adotados pelas gráficas, identificando as tendências tecnológicas de impressão sem fôrma desenvolvidas especialmente para a indústria gráfica. Visa, ainda, investigar quais recursos de impressão de dados variáveis foram viabilizados por esta tecnologia, analisando o impacto destes novos sistemas de impressão gráfica sobre a impressão de dados variáveis ou impressão personalizada. A pesquisa também apresenta um conjunto de trabalhos gráficos relevantes ou inovadores que utilizam a impressão de dados variáveis com o objetivo de apontar as possibilidades produtivas de impressão de dados variáveis viabilizadas por esta tecnologia. A análise dos resultados da pesquisa visa documentar o novo cenário da impressão digital dentro da indústria gráfica, as tecnologias de impressão sem fôrma mais empregadas por este setor, e as diferentes alternativas produtivas de impressão de dados variáveis. / Nowadays, the graphic arts are in a great moment of technological development, especially in new printing technologies without a printing plate, which is popularly known as digital print. The main objective of this research is to understand the changes in production methods by the adoption of digital printing technology for the printing industry. This paper proposes the research of the leading computer to press systems adopted by graphics and the identification of print technology trends without a printing plate, specially developed for the printing industry, as well as investigate which variable data printing capabilities were enabled by this technology, analyzing the impact of these new graphic printing systems on variable data printing and custom printing. The survey also presents a set of relevant and innovative graphic works that use variable data printing in order to point out the productive possibilities of variable data printing, enabled by this technology. The analysis of the survey results aims to document the new situation of digital printing in the printing industry, the printing technologies without a printing plate more used in this area and the different productive alternatives of variable data printing.

Made available in DSpace on 2016-04-26T18:15:11Z (GMT). No. of bitstreams: 1 Giovanna Licia Rocha Trinanes Aveiro.pdf: 26814947 bytes, checksum: 7d84809b1b82f927ffe588fcac031b9f (MD5) Previous issue date: 2015-06-25 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / This research examines the discursive dislocation undertaken by the women s magazine TPM, launched in 2001, regarding the models of women present in other women magazines that have become hegemonic, such as Claudia, Nova and Marie Claire. The hypothesis of the research is that TPM is built as an antagonistic force, printing an opening from the standard model of femininity and the way of doing women s magazines. We rely on two methodological approaches: analysis of issues of the magazine and research with the reading audience. The analyzed corpus covers eight years of the magazine s history, totaling 86 editions, published from January 2007 to December 2014. The qualitative empirical research was carried using focal group discussion techinque and presential individual interviews, with ten participant readers. Both approaches culminate in a critical analysis of the visibility schemes proposed on the magazine s communication contract. The discursive dispute established by TPM magazine was designed from the discourse theory of Ernesto Laclau and Chantal Mouffe. The steady discourse of women s magazines was set in the first chapter, by privileged signifiers romance, care, beauty, home life, independence, work and freedom. The second chapter maps in thematic blocks the research corpus. The discussions held by the readers are systematized in the third chapter, by the axies of expectations, frustrations and the relationship of love and hatred they establish with the magazine. The last chapter analyzes comparatively TPM s communication contract, concluding that its convocation appeals to uniqueness / Esta pesquisa examina o deslocamento discursivo empreendido pela revista feminina TPM, lançada em 2001, em relação aos modelos de mulher presentes nas revistas femininas que se tornaram hegemônicas, representadas por Claudia, Nova e Marie Claire. A hipótese da pesquisa é que TPM se constrói como força antagonista, imprimindo uma abertura em relação ao modelo padrão de feminilidade e da forma de fazer revistas femininas. Contamos para isso com duas abordagens metodológicas: análise das edições da revista e pesquisa junto ao público leitor. O corpus analisado contempla oito anos da trajetória da revista, totalizando 86 edições, publicadas de janeiro de 2007 a dezembro 2014. A pesquisa empírica qualitativa se realizou pelo uso de técnica de discussão em grupo focal e entrevista individual presenciais, com total de dez leitoras participantes. Ambas as abordagens culminam numa análise crítica dos regimes de visibilidade propostos no contrato de comunicação da revista. A disputa discursiva estabelecida pela revista TPM foi pensada a partir da teoria do discurso de Ernesto Laclau e Chantal Mouffe. O discurso estabilizado das revistas femininas foi definido no primeiro capítulo, pelos significantes privilegiados romance, cuidado, beleza, vida doméstica, independência, trabalho e liberdade. O segundo capítulo mapeia em blocos temáticos o corpus da pesquisa. As discussões realizadas pelas leitoras estão sistematizadas no capítulo terceiro, pelos eixos de expectativas, frustrações e a relação de amor e ódio que estabelecem com a revista. O último capítulo analisa de modo comparativo o contrato de comunicação da revista TPM, concluindo que sua convocação apela à singularidade

Made available in DSpace on 2016-04-26T18:18:34Z (GMT). No. of bitstreams: 1 Maria Collier de Mendonca.pdf: 14094454 bytes, checksum: 2e06160322301f96a76a2d943989d369 (MD5) Previous issue date: 2010-05-14 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This study investigates how pregnant women and mothers have been represented in advertisements in the magazines Crescer and Pais e Filhos. It deals with a discussion on how advertising constructs the imaginary of pregnancy and motherhood. Our objectives were to analyze the advertising signs used to represent, translate and sensitize pregnant women and contemporary mothers. To do this, we analyzed their verbal and visual languages in an effort to identify common elements and characteristics; in other words, images, messages, and sales appeals, as well as ideals, values, and cultural symptoms which materialize in advertisements and provide symbolic exchanges with their consumer audience. Our research corpus consisted of advertisements, published in Brazil (from 2006 to 2009) in the magazines Crescer and Pais e Filhos (top publications in the sector, according to subscription and market share data). The dissertation begins with a report on the first stage of the research, in which qualitative methodology was applied to carry out three group discussions with pregnant women and mothers, who were readers and potential readers of the magazines studied, in order to survey opinions regarding how these women felt as mothers and pregnant women and investigate how they perceived the advertisements published in these magazines. Next a semiotic analysis of the advertisements is presented, based on Peircean semiotics (Peirce and Santaella), with contributions from Psychoanalysis (Freud and Lacan). Finally, the dissertation points to interpretations resulting from field study in dialogue with semiotic analysis / Esta pesquisa investiga como as mulheres grávidas e as mães têm sido representadas na publicidade das revistas Crescer e Pais e Filhos. Trata-se de um estudo dos modos como a publicidade tem construído o imaginário da gravidez e maternidade. Nossos objetivos foram analisar signos publicitários utilizados para representar, traduzir e sensibilizar mulheres grávidas e mães contemporâneas. Para isso, analisamos características das linguagens verbais e visuais, buscando identificar elementos comuns; ou seja, imagens, mensagens, apelos de venda, assim como, ideais, valores e sintomas culturais que se materializam nos anúncios e proporcionam trocas simbólicas com seu público consumidor. Nosso corpus de pesquisa é formado por anúncios publicitários, veiculados no Brasil no período de 2006 a 2009, nas revistas Crescer e Pais e Filhos (principais publicações do setor, segundo dados de circulação paga e participação de mercado). A dissertação inicia-se com o relato da primeira etapa da pesquisa, na qual foi utilizada a metodologia qualitativa para a realização de três discussões em grupo com mulheres grávidas ou mães, leitoras e potenciais leitoras das revistas pesquisadas, para se levantar opiniões acerca de como estas mulheres se sentiam enquanto mães e grávidas e investigar como elas percebiam os anúncios publicitários veiculados nestas revistas; prossegue com a análise semiótica dos anúncios estudados embasada na semiótica peirceana (Peirce e Santaella), contando com contribuições da psicanálise (Freud e Lacan); e tem seu desfecho apontando-se as interpretações resultantes da pesquisa de campo em diálogo com a análise semiótica

This thesis explores the ways in which the industrialist Matthew Boulton (1728-1809) used images of his manufactory and of himself to help develop what would now be considered a ‘brand’. The argument draws heavily on archival research into the commissioning process, authorship and reception of these depictions. Such information is rarely available when studying prints and allows consideration of these images in a new light but also contributes to a wider debate on British eighteenth-century print culture. The first chapter argues that Boulton used images to convey messages about the output of his businesses, to draw together a diverse range of products and associate them with one site. Chapter two explores the setting of the manufactory and the surrounding estate, outlining Boulton’s motivation for creating the parkland and considering the ways in which it was depicted. The third chapter looks at a period of reinforcement of the identity of Soho, exploring the ways in which images were placed and altered in order to convey specific messages to particular audiences. Chapter four examines printed portraits of Boulton and argues that images of Boulton himself also came to stand for his factory and his products.

Text in English / Advertising is a genre of mass media communication which unearths the exceptional qualities of products and services in a persuasive fashion. It is also a form of marketing communication through which business organizations inform the general public about new or improved commercial endeavors. Advertising in modern time comprises varied component parts (visual imagery, graphic and color designs, print and auditory techniques.); however, language plays an indispensable role in the transmission of the message. Language has an immense influence on human beings and the way they behave. The language of advertising influences the reasoning, thinking, feeling and the general attitude of the audience. Copywriters, like poets, choose their words carefully in order to achieve a particular rhetorical effect. They use language in such a way that they attract attention, arouse interest or desire and create need. Language forms an integral part of advertisements. The current study focused on persuasive elements in the English employed in advertisements in newspapers in Ghana. The study investigated the extent to which Aristotle’s three artistic proofs (logos, pathos and ethos), figures of speech and grammatical elements in the English of advertisements in the Ghanaian newspapers were employed by copywriters for persuasive effect. The current study was underpinned by three theories, namely, Aristotle’s Rhetorical Theory, Conventional Figurative Language Theory and the Standard Theory of Generative Grammar. These theories lent support to the three thematic trends of the study. The qualitative research design was employed given the interpretive nature of the analysis of the corpus. The current study did not involve human subjects as data sources because the corpus was from written documents. The purposive sampling method was employed owing to the subjective nature of the process of data collection. The qualitative content analysis approach was adopted as the analytical framework for the study. This made it possible for the coding of categories of the textual data based on the themes, patterns and trends that emerged. The findings of the research revealed that copywriters in the Ghanaian newspapers employed Aristotle’s three artistic proofs, figures of speech and grammatical elements in the English of advertisements for persuasive effect. / Linguistics and Modern Languages / D. Phil. (Language, Linguistics and Literature)

本論文嘗試結合印刷媒體與世代這兩項過去在台灣文學研究中分別獨立的研究範疇，以印刷媒體世代的概念對應以往將日本統治時期的台灣知識社群區分為「傳統文人」或「知識份子」的研究傾向。一方面回頭檢視過去台灣文學研究對於世代概念的引用延伸概況，另一方面也透過卡爾‧曼海姆的世代理論，重新檢視日本統治時期的台灣人是如何透過現代印刷媒體的引進，促成一個文化世代的萌芽與成形。日治時期台灣地區在活字印刷媒體的影響下，形成了一個有別於過去的「文化重疊地域」，印刷品輸入的多源性特質創造了台灣文化的多向性特徵。自此以降，台灣文化菁英與印刷媒體刊物之間的關係愈形緊密，而過去所缺乏的「同時性」與「現實性」認知也越趨明顯，讓這些台灣人在共同參與印刷媒體刊物運作下而形成一個台灣歷史當中的特殊世代。本文在此將之定義為「印刷媒體世代」，進而以個案陳逢源來檢視上述論述的適切性，與未來後續研究運用上的可行性。 / This dissertation attempts to develop a new concept, the Taiwanese Print Media Generation, through integrating two separate research fields, the print media and the theory of generation. The aims of the new approach are twofold: first, to challenge a common conceptual usage of dividing the Taiwanese intelligentsia into “the traditional literati” and “the intellectuals;” second, to reexamine how did the colonial Taiwanese contribute to the origin and formation of a specific generation through introducing modern print media. This dissertation will argue that under the influence of modern print media, a “cross-cultural field” was formed in the colonial Taiwan. Various sources of publications have created diverse characters of Taiwanese culture. Since then, after recognizing the need for an instant system that transfers information of the reality, Taiwanese cultural elites and the print media developed into a tightened relationship. This relationship eventually created a special generation of, as this dissertation defines, the “Taiwanese Print Media Generation.” Finally, the author examines the argument mentioned above in terms of its validity and applicability.

<p>The purpose of the study is to examine weather the South African print media do pictures crime reporting objective. The aim is also to bring fourth if crime reporting is visualized differently in regional newspapers compared to newspapers in metropolitan areas. Two different qualitative methods have been used; in-depth interviews with South African journalists and text analyses of some of their published articles. Theories as the social responsibility ideology and ethical codes, along with theories about crime in the media context are used in the study.</p><p>The interviews show professional journalists struggling with the task to give a truthful picture of the crime situation in the country. However, crime reporting in South Africa is still covering crime committed against white people in the rich areas, even though crimes against black people in the townships are more commonly reported on to the police. The high amount of violent crime makes the approach quite sensationalistic, because of the high level of news value. The interviewed journalists’ narrative style is corresponding their expressed way of mediate crime and some tend to be more sensational in their style than others. The relationship between the media and the South African police is considered as quite bad. Especially journalists are affected a small city, because of personal relationships tend to influence the professional behaviour. This is a serious problem and it does affect how the journalists are reporting on crime.</p>