Made available in DSpace on 2016-08-03T12:31:02Z (GMT). No. of bitstreams: 1 Rogerio Gomes Neto.pdf: 547377 bytes, checksum: a6a696b5e40736c06190cddfe1bb28f0 (MD5) Previous issue date: 2009-04-28 / This article examines the institutional advertisements discourse of the Brazilian state-owned company Petrobras. The analyzed pieces comprehend ads published between the years of 2006 and 2007 in the Superinteressante magazine, issued by editora Abril. The objective is to identify the news configurations of the information and how to occur the symbols exchange in the appropriation of editorial content with advertising. To do so, it was used the Discourse Analysis methodology.(AU) / A trabalho examina o discurso contido nos anúncios institucionais da empresa estatal brasileira Petrobras. O material analisado compreende anúncios veiculados entre os anos de 2006 e 2007 na revista Superinteressante, publicada pela editora Abril. Objetivou-se identificar as novas formas de manipulação da informação e como ocorrem as trocas simbólicas na apropriação do conteúdo jornalístico pela publicidade. Para tanto, empregou-se a metodologia de Análise de Discurso.(AU)

Made available in DSpace on 2015-05-14T12:42:42Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 1094808 bytes, checksum: b85a4764246fb42fce07c1791a6273c1 (MD5) Previous issue date: 2012-04-02 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / We propose to investigate the discursive process of constructing meaning in the Press Media through the use of argumentative features like: polyphony, implicit and metaphor as resources of persuasion in building an image of the Ex-President Luiz Inácio Lula da Silva. The corpus of research on which we concentrate consisted of covers of the magazine VEJA selected from those published between 2001 and 2010 whose central theme and / or transverse contemplates the figure of Luiz Inácio Lula da Silva. Our research is mainly qualitative. As a theoretical basis, we seek the postulates of Debord (1997) - for whom the show is through the media hype that operates on a particular news; Angelim (2003) for a discussion of polyphony and implicits as argumentative resources in media texts; Ribeiro (2003) with regard to the strategies of seduction in printed texts; Guareschi (1987) in search of the relationship between communication and power, and Foucault (2008) - who believes that one has no right to say anything, under any circumstances. When necessary, we will make several incursions in others supporters of the French line of Discourse Analysis. The analysis allows to confirm the important role of images and colors to stimulate emotions, attracting the eye, awakening the senses, and leading the reader to thinking. We observed that the constitutive process of meaning in the covers of magazines as well as explore the true facts, it seems important to print figurative, sometimes sensational, about some events often irrelevant to the context of the facts in an attempt to manipulate public opinion. / Investigamos o processo discursivo de construção de sentido na Mídia Impressa através do uso de recursos argumentativos do tipo: polifonia, metáfora/metonímia e implícitos como recursos de persuasão na construção de uma imagem do Ex-Presidente Luiz Inácio Lula da Silva. O corpus de investigação sobre a qual nos debruçamos foi constituído por capas da revista VEJA selecionadas dentre as publicadas entre os anos de 2001 e 2010, cujo tema central e/ou transverso contempla a figura de Luiz Inácio Lula da Silva. Nossa pesquisa, portanto, foi de ordem documental, fundamentalmente qualitativa. Ancoramo-nos, teoricamente, nos postulados de Debord (1997) - para quem o espetáculo se dá pelo exagero que a mídia opera sobre determinada notícia; Angelim (2003) para uma abordagem da polifonia e dos implícitos enquanto recursos argumentativos em textos midiáticos; Ribeiro (2003) no que diz respeito às estratégias de sedução na mídia impressa; Guareschi (1987) na busca pela relação entre comunicação e poder; e Foucault (2008) - que acredita que não se tem o direito de dizer tudo, em qualquer circunstância. De igual modo, fizemos incursões diversas, quando necessário, em outros suportes da linha francesa de Análise de Discurso. As análises permitiram confirmar o papel importante das imagens e das cores no estímulo de emoções, atraindo o olhar, despertando os sentidos, e conduzindo o leitor ao pensamento. Observamos que o processo constitutivo de sentidos em capas de revistas, além de explorar fatos verdadeiros, parece imprimir importância figurativa, por vezes sensacionalista, sobre alguns acontecimentos muitas vezes irrelevantes ao contexto dos fatos, na tentativa de manipular a opinião pública.

Orientador: Nelyse Apparecida Melro Salzedas / Banca: Adenil Alfeu Domingos / Banca: Heloisa Helou Doca / Resumo: O objetivo deste trabalho foi analisar criticamente a transposição de um relato de um fato real - o assalto ao trem pagador, ocorrido em 1960, no Rio de Janeiro e publicado pelo jornal O Globo - para o meio audiovisual, por meio da reprodução desse mesmo fato no discurso filmico do filme "O assalto ao trem pagador", de 1962, obra cinematográfica que apresenta um releitura do factual com o objetivo de atingir o expectador do meio audiovisual. Tal objetivo foi estabelecido, porque percebemos que o discurso filmico tomou como fonte de informação o discurso jornalístico e constituiu outra versão do factual, que ora se aproxima e ora se afasta desse discurso. Tal versão foi adaptada às suas linguagens como meio audiovisual. Por meio da investigação das ocorrências das similaridades e das disparidades entre os discursos midiáticos e da produção de sentido no público-alvo de cada um desses meios, analisamos as estratégias discursivas que foram utilizadas pelos meios midiáticos para recriar um contexto verossímil com o fato real. Como acreditamos que o discurso jornalístico serviu como fonte de informação para a elaboração do discurso filmico, escolhemos um método que nos possibilitasse definir as semelhanças e diferenças entre esses discursos, portanto, optamos pelo método de análise comparativa. Concluímos, com essa análise, que cada meio utiliza a melhor estratégia discursiva na produção do conteúdo de seus produtos midiáticos, visando conquistar o interesse do seu público-alvo / Abstract: The aim of this work was to examine the implementation of a report about a fact critically: the robbery to a great payer train, which occurred in Rio de Janeiro (BR) in 1960 and whole news was published by O Globo, a Brazilian newspaper. We research how the factual was narrated buy audiovisual media, through the reproduction of that fact itself into a film discourse. We have found out that O assalto ao Trem Pagador presents a new reading of the facts in order to reach the expectator's audiovisual medium. Our goal was set as soon as it has been realized that the film discourse took the media discourse as a source of information to change the real facts into another version of the events, which now approaches and departs from media discourse. Such version had its newspaper language adapted to the audivisual media. Through the investigation of occurrences, similarities and differences between both media discourse and the meaning generation to the target audience of each means, newspaper and cinema, we have analyzed the discursive strategies that were used by the media means to recreate a believable context with the resemblance to the real fact. As we believe the journalistic discourse has served as a source of information for elaborating the film discourse, we chose a method allow us to define the similarities and differences between these discourses, thus we have opted for a comparative analytical methodology. We have concluded from this analysis that each medium tries to use the best communicative strategy, or strategies, in the production of a discursive content for their media products so that the product can capture the interest of their target audience / Mestre

How to Be A Model Minority: Mastering the American Dream is a satirical instructional manual which teaches readers to be idealized Chinese Americans in order to integrate into American society. The booklet bases its standards off of the model minority myth, a conception of Asian Americans which assumes Asian Americans must repress their Asian heritage and embrace overachievement to attain the socioeconomic status of a middle class white American family. Through color illustrations, photos, and short expository texts, the booklet explains to readers how and why they should accept the standards of the model minority myth, and uses Asian American characters in popular television and movies as references. How to Be a Model Minority humorously deconstructs the model minority myth by exaggerating the expectations the myth places on Asian, particularly Chinese, Americans. This exaggeration allows the reader to question the validity of model minority expectations and the groups truly benefitting from these imposed standards. By examining media representations of Asian Americans, the booklet also suggests the role popular media has in disseminating cultural information.

Submitted by Geyciane Santos (geyciane_thamires@hotmail.com) on 2015-07-02T13:22:26Z No. of bitstreams: 1 Dissertação - Orlando de Lira Carneiro.pdf: 9313494 bytes, checksum: 6f6b7167c0aebc536d606eb444d2cc57 (MD5) / Approved for entry into archive by Divisão de Documentação/BC Biblioteca Central (ddbc@ufam.edu.br) on 2015-07-09T19:04:24Z (GMT) No. of bitstreams: 1 Dissertação - Orlando de Lira Carneiro.pdf: 9313494 bytes, checksum: 6f6b7167c0aebc536d606eb444d2cc57 (MD5) / Approved for entry into archive by Divisão de Documentação/BC Biblioteca Central (ddbc@ufam.edu.br) on 2015-07-09T19:08:48Z (GMT) No. of bitstreams: 1 Dissertação - Orlando de Lira Carneiro.pdf: 9313494 bytes, checksum: 6f6b7167c0aebc536d606eb444d2cc57 (MD5) / Made available in DSpace on 2015-07-09T19:08:48Z (GMT). No. of bitstreams: 1 Dissertação - Orlando de Lira Carneiro.pdf: 9313494 bytes, checksum: 6f6b7167c0aebc536d606eb444d2cc57 (MD5) Previous issue date: 2013-10-03 / Não Informada / This paper analyzes the discourse on indigenous criminalization in printed newspaper Folha de Boa Vista, from the interpretation of written texts (headlines, call, editorials, Photo Reports, materials and news) and imagery (cartoons) disclosed in its pages from 2000 (context of Bra-zil Celebration of 500) to 2005 (time of intense indigenous struggle for ratification of the Raposa / Serra do Sol). The construction of a scientific debate orbited among theorists as Bakhtin, Foucault, and Pêcheux, Orlandi and reports printed newspaper Folha de Boa Vista, documentary basis for the analysis of speech through the use of linguistic and semiotic ele-ments, sought to criminalize indigenous Roraima. In the six years analyzed, we found that the print media through the journalistic discourse contributed to the process of criminalization of indigenous Roraima. Finally, we identified strategies for building a discourse that criminalizes those same Indians. The analysis takes as a reference the mass of documents that match the selected issues of the newspaper Folha de Boa Vista, where we identified the discursive forms of criminalization of indigenous Roraima, and aims to reveal how it produces the silence of theindigenous in the newspaper pages in reference. / O presente trabalho analisa o discurso sobre criminalização indígena no jornal impresso Folha de Boa Vista, a partir da interpretação dos textos escritos (Manchetes, chamadas, editorias, fotorreportagens, matérias e notícias) e imagéticos (charges), divulgados em suas páginas no período de 2000 (contexto das Comemorações do Brasil 500) a 2005 (época de intensa luta indígena pela homologação da Terra Indígena Raposa Serra do Sol). A construção de um debate científico orbitou entre teóricos como Bakhtin, Foucault, Pêcheux e Orlandi e as reportagens do jornal impresso Folha de Boa Vista, base documental para a análise do discurso que, por meio do uso de textos escritos e imagéticos, procuraram criminalizar o indígena roraimense. Nos seis anos analisados, constatou-se que a mídia impressa contribuiu pelo discurso jornalístico, para o processo de criminalização do indígena roraimense.Enfim, identificou-se as estratégias de construção de um discurso que criminaliza esses mesmos indígenas. A análise tomou como referência a massa documental que corresponde às edições selecionadas do Jornal Folha de Boa Vista, onde foram identificadas as formas discursivas de criminalização do indígena roraimense, e revelaram a forma como se produz o silêncio do indígena nas páginas do jornal em referência.

Submitted by Renata Lopes (renatasil82@gmail.com) on 2017-06-28T20:31:33Z No. of bitstreams: 1 michelecristinaramosgomes.pdf: 956203 bytes, checksum: 7fe1a8107e95314a6f065f95f8d8fd01 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2017-08-07T21:48:53Z (GMT) No. of bitstreams: 1 michelecristinaramosgomes.pdf: 956203 bytes, checksum: 7fe1a8107e95314a6f065f95f8d8fd01 (MD5) / Made available in DSpace on 2017-08-07T21:48:53Z (GMT). No. of bitstreams: 1 michelecristinaramosgomes.pdf: 956203 bytes, checksum: 7fe1a8107e95314a6f065f95f8d8fd01 (MD5) Previous issue date: 2017-03-20 / Este trabalho tem por objetivo realizar reflexões linguísticas e sociais sobre os fenômenos ideológicos (THOMPSON, 1995) que envolvem o tema “feminismo” na comunicação de massa, especialmente na mídia impressa, realizando uma comparação histórica sobre a abordagem do tema. Para isso, o jornal O Globo foi selecionado como objeto de análise, pois é um importante meio de comunicação de massa (MCQUAIL, 2003) no país. Os textos escolhidos para análise referem-se a recortes temporais realizados de 1925 a 2016. Assim, reconhecendo a importância da comunicação de massa como o local para a produção e a propagação da ideologia (THOMPSON, 1998), através de uma perspectiva qualitativa com base na Análise Crítica do Discurso (FAIRCLOUGH, 2001[1989],1992,1995) e considerando os gêneros textuais (MARCUSCHI, 2005) historicamente situados, buscamos refletir sobre as representações ideológicas do feminismo e das lutas pelos direitos das mulheres realizadas no jornal. O termo já aparecia nos jornais desde 1925, evidenciando a preocupação da mídia impressa em posicionar-se sobre o assunto. Conforme notamos, ao comparar historicamente os dados, a abordagem realizada por essa mídia sobre o assunto é ora positiva, ora negativa, conforme os interesses desse meio de comunicação e mediante à época. / This work aims to carry out linguistic and social reflections on ideological phenomena (THOMPSON, 1995) which involve the theme "feminism" in mass communication, especially in the print media, making a historical comparison on the approach of this subject. For this, the newspaper O Globo was selected as an object of analysis, since it is an important mean of mass communication (MCQUAIL, 2003) in the country. The texts chosen for analysis refer to time cuts made from 1925 to 2016. Thus, recognizing the importance of mass communication as the locus for the production and propagation of ideology (Thompson, 1998), through a qualitative perspective based In Critical Discourse Analysis (FAIRCLOUGH, 2001 [1989], 1992, 1995) and considering textual genres (MARCUSCHI, 2005), we seek to reflect on the ideological representations of feminism and struggles for women's rights in the newspaper. The term “feminism” had appeared in the newspapers since 1925, evidencing the concern of the print media to position themselves on the subject. As we have seen, in comparing the data historically, the approach taken by this media on the subject is sometimes positive, sometimes negative, according to the interests of this medium and through the time.

The diploma thesis deals with the development of the media image of Czech politician and businessman Andrej Babiš since he was appointed as the Finance Minister. The aim of the thesis is to find out how the media image is changing during the term of office and which topics are primarily associated with him. The necessary data was obtained from the media database Anopress, through which the relevant articles of two national newspapers (Mladá Fronta DNES and Právo) were chosen. Another purpose of the work is to assess if the media image is influenced by the fact that Mladá Fronta DNES is owned by Andrej Babiš.

The following thesis describes and analyses the representation of lung cancer in the Canadian print media. The thesis employs a theoretical framework comprised of Giddens’ theory of reflexivity and Goffman’s theory of framing, to understand the social dynamics of negotiation behind the disease’s portrayal in the media, in a late modern context. Late modernity was defined by institutional reflexivity and a focus on understanding and mitigating risk. The research was conducted through a content analysis and examined quantitative trends that contributed to a subsequent qualitative interpretation. The results show that the coverage of lung cancer decreased over time. The analysis shows a discourse of a biomedical institution that has unsuccessfully controlled the disease, a lack of patient advocacy, particularly among celebrities, and a continued conflation of smoking behaviour and lung cancer, all of which contributed to the decreasing coverage. The framing processes point to a society focused on understanding risk through studying the disease’s causes, as well as one concerned with legislative debate and behavioural prevention. The emergence of a frame focused on the patient’s lived experience might contribute to an improved representation of the disease.

The purpose of this thesis is to analyze strategies of political marketing of the Czech Social Democratic Party and the political movement ANO 2011 in the Czech regional elections 2016. Furthermore, the work aims to analyze their media image in selected economic and political weeklies (Euro, Respect and Week). This thesis will attempt to answer the following questions through content analysis and qualitative interviews: What were the main differences in political strategies of those political parties? Were there some variations in interpretation of their media images in the selected magazines? The thesis is structured into four chapters. The first chapter defines the main terminology of political marketing. The second one is devoted to media-politics relations and to the Czech media. The third analytical part characterizes marketing strategies of the political parties. The last chapter interprets the results of content analysis.

Cette thèse porte sur l’évolution des relations entre les reporters de la presse quotidienne japonaise et les entreprises dont ils sont salariés. À la croisée de la sociologique interactionniste des professions, de la sociologie de la presse et de la sociologique économique, elle prend appui sur une enquête de terrain centrée sur la rédaction d’un grand quotidien national, l’Asahi Shimbun, le deuxième plus grand journal au monde de par le nombre de ses lecteurs. Le journalisme de presse au Japon est en effet organisé autour d’un élément central : l’entreprise de presse. De grandes entreprises s’occupent de la formation professionnelle et protègent les reporters de la concurrence, en les intégrant à leur marché du travail interne et en contrôlant l’accès aux sources permettant l’exercice de l’activité. En retour, elles attendent des reporters un engagement fort et l’acceptation d’une appropriation de leur travail par l’entreprise. Ces éléments forment la logique organisationnelle du journalisme japonais.Le premier objectif de cette thèse est de décrire les principaux traits de ce modèle, tout en montrant comment coexistent des éléments relevant d’une logique de métier. Le second est d’analyser les conséquences de deux grands mouvements. Propre à l’industrie de la presse, le premier concerne l’évolution du lectorat et les transformations éditoriales auxquelles procèdent les entreprises afin d’y répondre. Le second, qui touche plus largement le monde du travail japonais, renvoie aux transformations de la place de l’entreprise dans la société.Des observations menées pendant trois ans au sein de la rédaction du journal, des entretiens qualitatifs et l’analyse de données statistiques d’origine institutionnelle permettent d’analyser les carrières et la division du travail, et de voir par quelles évolutions concrètes se traduit l’effritement de la logique organisationnelle. / This thesis focuses on the evolution of the relationship between Japanese daily press reporters and the newspaper companies for which they work. At the crossroad of the interactionist sociology of professions, sociology of journalism and economic sociology, this work is mainly built on fieldwork conducted within the newsroom of one national newspaper, the Asahi Shimbun, the second biggest newspaper in the world regarding circulation and readership. Journalism in Japan is structured around one central element: the company. Large companies train their employees, protect reporters from labor competition by integrating them in their internal market, and by controlling access to the main news sources. In turn, they expect from their reporters a strong commitment in work and the acceptance of the appropriation of their work by the company. All those items constitute the organizational logic of Japanese journalism. The first aim of the thesis is to describe the main features of this model, while showing how some elements related to an occupational logic subsist. A second aim is to analyze the impact of two movements. Specific to the newspaper industry, the first one is related to the evolution of the readership and the editorial policies established by newspaper companies confronted to this evolution. The second, which is more generally related to the world of work in Japan, refers to the transformation of the role played by the company in society. Observations conducted within the newsroom of this newspaper company during three years, qualitative interviews and a statistical analysis has allowed us to examine the careers and the division of labor, and to see what concrete evolutions are related to the weakening of the organizational logic.