Made available in DSpace on 2014-12-17T15:36:40Z (GMT). No. of bitstreams: 1 FelipeNC_TESE_PARCIAL.pdf: 2632377 bytes, checksum: 80e6a393d34e94f57dc2098da879b33d (MD5) Previous issue date: 2013-05-29 / Conselho Nacional de Desenvolvimento Cient?fico e Tecnol?gico / Men and women express different preferences for ideal romantic partners. These preferences seem to vary with the level of involvement and commitment expected for the relationship and the perceptions people have about themselves. The current work was developed to expand the findings related to this subject, investigating the market perception of romantic relationships and the effect of context on self-assessment and preferences for romantic partners. For this purpose, 753 undergraduate, Brazilian and American, were enrolled between March 2010 and November 2012 and took part in at least one of the four studies that compose this research, performing the assessment of specific stimulus-subject descriptions. Studies one and two addressed Brazilian and American samples to respectively describe female and male expectations on human mating market. It was observed that individuals from both the genders expect positive assortative mating within couples, that each trait is not evaluated independently, and, in addition to biological predispositions, factors as environmental local constrains and cultural values may also affect mating expectations. The contrasts between the samples showed that Americans valued physical-attractiveness and social-status in describing the same-gender subjects and their expected partners, while Brazilians valued social-skills. Another expectation was also identified for both genders: physically attractive women and men of high-status were expected to be paired to each other. Study three addressed males and females expectations regarding which characteristics are most relevant in ensuring desirable partnerships for same-gender individuals. The results showed that men and women can be grouped together by having similar expectations. However, the group mainly composed of men considered status characteristics as the most important attributes, while the groups mostly composed of women indicated that social skills or physical characteristics as the most important in appealing to a desirable partner. Finally, study four investigated the effect of social comparison on self-perception and mate preferences, revealing that individuals were aware of the attributes valued by the opposite-gender and that self-perception was affected by the attributes of other people. In sum, this work evidenced that romantic relationships can be interpreted as a biological market and that the value of the attributes in the romantic mating marketplace are associated with reproductive relevance of the characteristics. / Homens e mulheres expressam prefer?ncias diferentes para parceiros rom?nticos ideais. Essas prefer?ncias parecem variar com o n?vel de envolvimento e investimento esperado para o relacionamento, e as percep??es que as pessoas t?m sobre elas mesmas. O atual trabalho foi desenvolvido para expandir os achados relacionados a este tema, investigando a percep??o de mercado para relacionamentos rom?nticos e o efeito do contexto na autopercep??o e prefer?ncias por parceiros rom?nticos. Para esse prop?sito, 753 estudantes universit?rios, brasileiros e americanos, foram arrolados entre os meses de mar?o de 2010 a novembro de 2012 e participaram de pelo menos um dos quatro estudos que constitu?ram esta pesquisa, realizando a avalia??o de descri??es espec?ficas de sujeitos-est?mulo. Os estudos um e dois abordaram amostras brasileiras e americanas para respectivamente descrever as expectativas femininas e masculinas quanto ao mercado de relacionamentos rom?nticos humano. Foi observado que indiv?duos de ambos os sexos esperam que os casais possuam tra?os semelhantes, que cada tra?o n?o ? avaliado de forma independente e, al?m das predisposi??es biol?gicas, fatores como as limita??es do ambiente local e valores culturais tamb?m parecem afetar as expectativas rom?nticas. Os contrastes entre as amostras mostrou que os americanos valorizaram a atratividade f?sica e o status social ao descrever sujeitos do mesmo sexo e seus esperados parceiros, enquanto os brasileiros valorizaram habilidades sociais. Outra expectativa tamb?m foi identificada para ambos os sexos: espera-se que mulheres fisicamente atraentes e homens com alto status estejam pareados. O estudo tr?s abordou as expectativas masculinas e femininas sobre quais caracter?sticas s?o as mais relevantes para garantir parceiros desej?veis para indiv?duos do mesmo sexo. Os resultados mostraram que homens e mulheres podem ser agrupados juntos por possuir expectativas similares. Entretanto, o grupo composto por mais homens considerou as caracter?sticas de status como os atributos mais importantes, enquanto os grupos constitu?dos por mais mulheres indicaram que as habilidades sociais ou as caracter?sticas f?sicas como mais importantes para a atra??o de um parceiro desej?vel. Por fim, o estudo quatro investigou o efeito da compara??o social na autopercep??o e nas prefer?ncias rom?nticas, revelando que os indiv?duos estavam cientes dos atributos valorizados pelo sexo oposto e que a autopercep??o foi afetada pelos atributos das outras pessoas. Em suma, este trabalho evidenciou que os relacionamentos rom?nticos podem ser interpretados como um mercado biol?gico e que o valor dos atributos no mercado dos relacionamentos rom?nticos est? associado a relev?ncia reprodutiva das caracter?sticas

The aim of the thesis is to identify and analyze the reasons that play a role in choosing a life partner among members of the Armenian community in the Czech Republic. The basis of the thesis will be a qualitative research conducted through unstructured interviews with Armenians living in the Czech Republic focused on informers of different gender and different generation of immigration. Research will concentrate mainly on the criteria by which informers choose partners, whether and why they prefer Armenians or other nationalities and on their perception of ethnic gender and family stereotypes.

The online media industry has undergone changes during the last decades. Driven by technology advancements, there has been an increasing number of actors that can enhance the value of service in the media industry. The fast changing environment calls for a dynamic lens when analyzing strategic alliances forming between actors in the industry, thus this study uses a Business Ecosystem perspective to analyze how alliances should be formed to enable competitive advantage. A xase study was performed on a world leading provider of broadcast and media services to analyze how the dynamic setting affects suitable strategic alliance forms, using a partner selection framework to identify possible alliances. The results showed most potential within alliance forms of lower intergration, such as Franchise, Licensing Agreement or  Arms-Lenght Market relation. Hurdels for the higher forms of integration were identified as mostly caused by requirements of low investments and implementation times in the fast moving dynamic environment.  Identified future work is presented as performing a similar study where these hurdels are nonexistent to further analyze which alliance forms are applicable in a dynamic industry.

對於結盟的建立而言，如何選擇夥伴是相當重要的議題。許多的學術研究著重於建立一些選擇夥伴的框架或準則，以求達到資源分享、節省成本的效果。在旅遊產業中，許多文獻舉出了意象建立的重要性，也點出了意象的有效建立有賴於企業體彼此緊密的合作，然而，較少研究探討如果要建立獨特且具有吸引力的意象效果，應該選擇那些夥伴才能到到目標。因此，本研究提出一系統化的方法能幫助使用者分析並找出合適的合作夥伴，以建立獨特且具有吸引力的意象。此一方法利用隱喻計算作為工具，嘗試找出創新的解決方案。本研究提出也提出一個系統架構，並輔以相關的演算法與情境來說明方法上的可用性。從理論上的觀點來看，本研究嘗試透過自動化的方式找出隱喻的意涵，並將之整合到一問題解決的方法上。從實務面來看，本研究提供了中小型企業一個有用的方法能幫助他們找到合適的合作夥伴。透過建立更高品質的夥伴關係，我們期盼在旅遊產業的中小型企業能夠進一步增加其競爭優勢、存活與獲利能力。此外，研究也發現，一個區域的意象多樣性直接影響到中小型企業透過合作來建立市場利基的可能性。 / Partner selection is an important issue in alliance formation. A lot of research works have been done in developing the framework or criteria for selecting partners from the views of resource complement, cost reductions and knowledge sharing. However, research to date suggests relatively little is known about how to select partners for attractive and unique image building, which is essential to the developments of tourism especially for SME owners in the tourism sector. In this paper, we propose a systematic approach for service providers in tourism to identify appropriate partners to form alliances and build their attractive and unique images. This approach employs metaphors as a tool to generate innovative and creative solutions. The system architecture is then provided and elaborated with algorithms and the system scenario. From the theoretical perspective, we attempt to excavate the meaning of metaphors from the web in order to propose a new frame of problem-solving. From the practical perspective, we provide SME owners with a useful approach for managing partner selection and attractive and unique image building. By forming better alliances, SMEs in tourism sector can gain competitive advantages and improve their sustainability and profitability. In addition, the image diversity of a tourism destination is an important factor on market niche creation through alliance formation.

根據KPMG的研究顯示(2014)，生技製藥廠商間的合作是產業發展的趨勢，但合作的目的已經從原先的降低成本，發展到加速創新的產生。眾多國際製藥公司已經與外部夥伴進行合作，其中合作研發最能發揮合作夥伴間的效用，越緊密的合作越能使得合作網絡中多樣化的技術、能力結合，從而增強對於未被滿足醫療需求的理解。由此可見，跨國研發合作成為全球生技製藥廠商的企業策略。過去已有許多學者研究我國科技產業與國際廠商之研發合作，但甚少探究生技製藥廠商與國際生技製藥廠商間的研發合作。 本研究選定具有跨國研發合作豐富經驗的台灣生技製藥廠商為研究對象，探討其企業策略、核心能力及跨國研發動機如何影響跨國研發合作的管理。本研究從跨國研發合作影響因子以及跨國研發合作管理之內容兩個構面探討台灣生技製藥廠商與國際生技製藥廠商進行研發合作的互動關係。研究方法採取多重個案研究法，文獻探討部分包含生技製藥產業、企業策略與核心能力、國際研發合作、合作夥伴篩選因素、知識移轉與智財管理，研究者結合研究問題與文獻回顧導出觀念性研究架構，再依研究架構為主軸進行個案訪談與資料收集，實地深入訪談我國兩家生技製藥廠商，得出以下結論： 本研究發現，台灣生技製藥廠商與國際生技製藥廠商研進行發合作的動機一致，為降低及分散風險、分攤固定成本、技術與資源的互補與移轉、夥伴間營運策略的互補與相容性。篩選合作夥伴的主要考量也大致相同，包含資源及技術的互補、過往合作經驗、夥伴間營運策略的互補及相容性及財務能力。另外核心技術能力會影響台灣生技製藥廠商與合作夥伴合作起始的階段，研發合作起始階段的差異，更會影響知識移轉機制、以及合作方式的不同。另外，本研究也發現到，台灣生技製藥廠商在國際合作夥伴上的選擇會以不具直接競爭關係者為主，且與合作夥伴選擇以營業秘密的方式來保護技術知識。 / According to the research of KPMG in 2014, R&D collaboration between biopharmaceutical firms is the trend of biopharmaceutical industry. Under the circumstance of globalization, product life-cycles are gradually shortening. The purpose of R&D collaboration change from cost reduction to speeding up innovation. Therefore, multinational R&D collaboration has become a global business strategy for biopharmaceutical firms. Most of the past studies of multinational R&D collaboration focus on ICT industry in Taiwan. Few specially investigate biopharmaceutical industry. Consequently, a research gap can be found as multinational R&D collaborating between biopharmaceutical firms of Taiwan and biopharmaceutical firms of other countries. This research focus on the biopharmaceutical firms of Taiwan, explore how multinational R&D collaboration influence factors (business strategy, core competencies and the motivation of multinational R&D collaboration) affect multinational R&D collaboration management of firms. This research adopts two biopharmaceutical firms in Taiwan as case studies and conducts interviews with managers to understand multinational R&D collaboration influence factors and multinational R&D collaboration management. The conclusions of this research are as below: This research finds out that the motivations of multinational R&D collaboration of Taiwan firms are coincident, including cost reduction, diversification of risk, resources and technologies complementarity. The evaluations of partner selecting are also coincident, including resources and technologies complementarity, collaboration experience, operating strategy complementarity and financial capability. In addition, core competencies may affect the initiation stage of R&D collaboration and the initiation stage of R&D collaboration may affect the mechanisms of knowledge transfer and the way of multinational collaboration. Moreover, this research also found out that the biopharmaceutical firms of Taiwan might primarily choose to collaborate with international partners who have indirect competitive relationship with them. Last, the biopharmaceutical firms of Taiwan and their partners protect their intellectual property in the way of trade secret.

Le travail réalisé dans le cadre de cette thèse propose une démarche de sélection de partenaires (fournisseurs et prestataires) dans une chaîne logistique durable en boucle fermée. Il s’agit d’évaluer les partenaires en fonction de critères économiques, environnementaux, et sociétaux puis de sélectionner ceux qui interviennent dans la chaîne logistique en respectant un ensemble des contraintes. Nous développons une méthode d’évaluation et de classement des partenaires basée sur une approche hybride en utilisant les méthodes AHP et PROMETHEE, dans un environnement flou. Ensuite, nous proposons un modèle mathématique multi-objectif qui permet non seulement de minimiser le coût total de la chaîne logistique, mais également de maximiser la valeur totale de l’approvisionnement, minimiser les émissions de gaz à effet de serre et maximiser le bénéfice sociétal. Nous utilisons une approche max-min pondérée pour résoudre le modèle proposé à l’aide de l’outil de modélisation et d’optimisation GAMS. / Reverse logistics network design is a crucial issue in which it is important to take into account the selection of the most appropriate partner with sustainability concerns. This partner can be a supplier or a third-party reverse logistics provider (3PRLP). However, research works that consider reverse logistics (RL) network design, partner selection, and sustainability issues simultaneously are rather limited till now. This research work proposes an integrated sustainable approach for partner selection and closed-loop supply chain (CLSC) network configuration, particularly in the case of outsourcing reverse logistics process to third-party provider. We propose a trade-off between sustainability criteria for both supplier and 3PRL provider selection. A multi-objective mixed-integer programming (MILP) model is also proposed to configure CLSC network and to select the best partners. The model minimizes the total cost of sourcing, and the total greenhouse gas emissions, while it maximizes the total value of reverse logistics, and the number of new job opportunities. A numerical example is also presented to illustrate the proposed approach.

Seit einiger Zeit kann zunehmend die Bildung von Unternehmensnetzwerken und Kooperationen beobachtet werden. Diese Dissertation beschäftigt sich mit horizontalen Logistikkooperationen. Hierbei streben Unternehmen die Erzielung von Größen- und Verbundeffekte mit Unternehmen auf der gleichen Wertschöpfungsstufe an. In der Arbeit wird ein strukturiertes Vorgehensmodell entwickelt, welches Unternehmen bei der Entscheidungsfindung für oder gegen eine horizontale Kooperation unterstützt. Dazu zerlegt der Autor den Prozess der Kooperationsetablierung in einzelne Teilphasen, die er sowohl mit empirischen Erkenntnissen aus der Erfolgsfaktorenforschung als auch mit Methoden zur Bearbeitung dieser Phasen verknüpft. Dabei werden die Partnerauswahl und der Synergieermittlung ganzheitlich analysiert und zu einem klaren Vorgehensmodell ausgearbeitet.

Les réglementations sur le recyclage des produits, mais aussi le développement de l‘écoconception, obligent les industriels à rechercher des solutions de recyclage pour leurs produits en fin de vie. Les préoccupations environnementales croissantes dans l’industrie créent de nouvelles opportunités d’affaires et nécessitent des changements d’organisation pour accompagner la transition vers des activités industrielles plus durables. Une activité industrielle de recyclage de matières issues de la fin de vie d’un produit, se déroule idéalement avec la participation de différents partenaires industriels dans le cadre d’un projet collaboratif. Cela permet de développer une nouvelle supply chain de recyclage et de concevoir un nouveau produit, fabriqué grâce à cette supply chain. Les projets collaboratifs de R&D permettent de rassembler des compétences complémentaires dans le but de proposer des solutions pour accroitre le taux de recyclage d’une matière dans le domaine considéré. Aujourd’hui, les expériences de projets collaboratifs existent créant de nouvelles opportunités de marché dans l’industrie du recyclage. Cependant, nous observons qu’il n’existe pas de méthode opérationnelle permettant de guider les industriels dans la définition d’un projet collaboratif de recyclage. De plus, la sélection des partenaires pour de tels projets est une réelle difficulté pour les industriels. En effet, les valeurs apportées par les partenaires créent l’intérêt du projet et favorise le succès de la collaboration. Cependant, nous constatons qu’il n’existe pas de méthode dans le cadre du recyclage industriel pour faire un choix efficace de partenaires de R&D sur un projet collaboratif. Une revue de la littérature est présentée, pour connaitre l’état de l’art industriel et scientifique, avec un éclairage sur les meilleures pratiques existantes de façon à les prendre en compte et les intégrer, afin de proposer une contribution originale. A partir de cette revue de l’état de l’art, nous mettons en évidence un manque de méthode associant les organisations de projets collaboratifs R&D et le développement de supply chain de recyclage ; cela contribue à donner une posture originale à notre recherche. Notre contribution est de proposer une combinaison de méthodes pour accompagner les industriels dans la définition d’un projet collaboratif pour la mise en place d’une activité de recyclage. • La première méthode facilite la compréhension des mécanismes d’une industrie émergeante du recyclage, agissant simultanément sur l’impact environnemental, en recyclant les produits en fin de vie, et sur la compétitivité d’une entreprise, par sa différenciation vers de nouvelles activités industrielles. • La deuxième méthode développée est une aide pour le chef de projet R&D lors de la définition d’un « projet collaboratif de recyclage », avec la spécification du marché, du produit recyclé et de la structure projetée de la filière de recyclage. • Nous développons également la question de la sélection des partenaires d’un projet collaboratif de R&D dans le domaine du recyclage, en proposant une méthode d’évaluation ainsi que la définition de critères adaptés à ce nouveau contexte. Sur ce point, nous utilisons les techniques d’aide à la décision multicritères que nous combinons, afin d’aider les industriels dans ce processus de sélection. Une étude de cas est développée concernant l’industrie française du recyclage textile, ainsi qu’un projet de R&D collaboratif impliquant l’utilisation de matières premières recyclables provenant des véhicules hors d’usage et de vêtements fin de vie, pour l’éco-conception d’un produit nouveau. L’application de la combinaison des méthodes proposées, conduites dans le cadre d’un projet de recyclage spécifique, permet de discuter les premiers résultats et d’ouvrir ce sujet sur des perspectives de recherche à venir / Regulations on product recycling rates, but also growing consciousness on the importance of eco-design, enforce industrials to seek for solutions to recycle their products at their end of life. Growing environmental concerns in the industry allow new business opportunities and require organizational changes to support transition toward more sustainable industrial activities. Building a recycling industrial activity for materials coming from end of life products is a great challenge that requires an analysis of the opportunities and threats and the added value of industrial partners, in the scope of a collaborative project (or a collaborative network). This kind of projects aims at designing a new recycling supply chain and to design a new product that will be manufactured by this supply chain. R&D collaborative projects enable to gather complementary competencies in order to propose solutions to increase the recycling rate on the territory. Nowadays, experiences such as collaborative projects are witnessed, giving various new business possibilities in the recycling industry. However, a literature review we have performed points out that there is no existing method permitting to analyze the opportunity of a recycling value chain and to guide industrials in the definition of a “recycling collaborative project”. Moreover, for such projects, the selection of the partners is of great issue for the industrials. Indeed, the values brought by the partners make the interest of the project and favor the success of the collaboration. However, there is no existing method to choose R&D collaborative project partners efficiently in the scope of the recycling industry. A literature review presents the industrial and scientific state of the art and highlights the existing best practices in order to take them into account for the proposal of an original contribution. From the state of the art we can highlight a lack of methods that would associate R&D collaborative project organizations with the development of recycling supply chains; this positioning contributes to the originality of the work realized. Our contribution is to propose three methods to help industrials to define a collaborative project for the design and building of a new recycling supply chain: • The first method we propose facilitates the understanding of a recycling emerging industry mechanisms, act simultaneously on the environmental impact by recycling end of life products and on the business competitiveness by differentiation in new industrial activities. • The second method we developed must helps recycling R&D project managers to define a “recycling collaborative project”, the target market, the recycled product that will be manufactured and the potential structure of the future supply chain. • The third method is related to the question of partner selection with the proposal of a ranking method and the definitions of adapted criteria for such selections. In this respect we used Multi-Criteria Decision Making (MCDM) techniques to help industrials in this selection process. A case study is developed on the French textile recycling industry and a R&D collaborative project that introduces recyclable raw material from end of life vehicles and garments, for the development of a new product. An application of our research is conducted on a specific recycling collaborative project in order to discuss the initial results, and perspectives are highlighted for further research investigations

Seit einiger Zeit kann zunehmend die Bildung von Unternehmensnetzwerken und Kooperationen beobachtet werden. Diese Dissertation beschäftigt sich mit horizontalen Logistikkooperationen. Hierbei streben Unternehmen die Erzielung von Größen- und Verbundeffekte mit Unternehmen auf der gleichen Wertschöpfungsstufe an. In der Arbeit wird ein strukturiertes Vorgehensmodell entwickelt, welches Unternehmen bei der Entscheidungsfindung für oder gegen eine horizontale Kooperation unterstützt. Dazu zerlegt der Autor den Prozess der Kooperationsetablierung in einzelne Teilphasen, die er sowohl mit empirischen Erkenntnissen aus der Erfolgsfaktorenforschung als auch mit Methoden zur Bearbeitung dieser Phasen verknüpft. Dabei werden die Partnerauswahl und der Synergieermittlung ganzheitlich analysiert und zu einem klaren Vorgehensmodell ausgearbeitet.:Inhaltsverzeichnis I Abbildungsverzeichnis IV Tabellenverzeichnis VII Abkürzungsverzeichnis VIII 1 Einführung - 1 - 1.1 Motivation und Problemstellung - 1 - 1.2 Betrachtungsfokus der Arbeit - 4 - 1.3 Stand der Forschung und Zielsetzung der Arbeit - 6 - 1.4 Forschungsmethodische Einordnung der Arbeit - 15 - 1.5 Gang der Untersuchung - 21 - 2 Horizontale Kooperationen in der Distributionslogistik als Untersuchungsgegenstand - 24 - 2.1 Grundlegende Betrachtung der Logistik - 24 - 2.1.1 Der Logistikbegriff - 24 - 2.1.2 Phasenspezifische Einordnung der Distributionslogistik ins Logistiksystem - 29 - 2.1.3 Leistung und Kosten der Distributionslogistik - 32 - 2.1.4 Planungsaufgaben der Distributionslogistik - 37 - 2.2 Kooperationen als logistische Gestaltungsoptionen - 56 - 2.2.1 Begriffsdefinition und Abgrenzung des Kooperationsbegriffs - 56 - 2.2.2 Ausprägungen von Kooperationen - 58 - 2.3 Outsourcing von Logistikleistungen - 70 - 2.3.1 Motive zum Outsourcing - 70 - 2.3.2 Klassifikation logistischer Dienstleister - 73 - 2.4 Kooperationsmotive - 75 - 3 Grundlagen zur Entwicklung eines Vorgehensmodells zur Kooperationsetablierung in der Logistik - 81 - 3.1 Planungsmethoden als Grundstein der Modellbildung - 81 - 3.1.1 Der Planungsbegriff - 81 - 3.1.2 Strukturierung von Problemen zur Reduktion der Komplexität - 84 - 3.2 Modellbildung in der Logistik - 87 - 3.2.1 Der Modellbegriff - 87 - 3.2.2 Bildung von Modellen - 90 - 3.2.3 Darstellung der wesentlichen Modellarten - 94 - 3.3 Entwicklung von Vorgehensmodellen - 96 - 3.3.1 Grundlagen zum Modellcharakter - 96 - 3.3.2 Die Systemtheorie als Methode zur Problemstrukturierung - 99 - 3.4 Kooperationsetablierungsmodelle in der Literatur - 104 - 3.5 Erläuterung und Abgrenzung der Kooperationsetablierungsphasen - 107 - 3.6 Phasenspezifische Berücksichtigung empirischer Ergebnisse - 115 - 3.6.1 Erfolgsfaktoren - 115 - 3.6.2 Hemmnisse und Risiken - 119 - 4 Vorgehensmodell zur strategischen Positionierung horizontaler Distributionskooperationen - 123 - 4.1 Analyse der Ist-Situation des initiierenden Unternehmens - 123 - 4.1.1 Charakterisierung der Ist-Aufnahme - 123 - 4.1.2 Eingrenzung des Untersuchungsbereiches - 125 - 4.1.3 Erhebung der Ist-Situation - 128 - 4.1.4 Analyse der Ist-Situation - 131 - 4.2 Zielbildung in Distributionskooperationen - 138 - 4.2.1 Charakterisierung der Zielbildungsproblematik - 138 - 4.2.2 Vorgehen zur Zielformulierung - 139 - 4.3 Suche nach geeigneten Kooperationspartnern - 145 - 4.3.1 Charakterisierung der Partnersuchphase - 145 - 4.3.2 Erstellung eines Anforderungsprofils - 147 - 4.3.3 Identifikation möglicher Partner - 157 - 4.3.4 Bewertung und Vorauswahl möglicher Partner - 159 - 4.4 Analyse der Kooperationsauswirkungen - 170 - 4.4.1 Charakterisierung der Wirkungsanalyse - 170 - 4.4.2 Kostenbezogene Wirkungsanalyse - 172 - 4.4.3 Leistungsbezogene Wirkungsanalyse - 200 - 4.5 Auswahl von Kooperationspartnern - 207 - 4.5.1 Charakterisierung der Partnerauswahlphase - 207 - 4.5.2 Zusammenführung und Bewertung der Informationen zur zielgerichteten Partnerauswahl - 208 - 4.6 Zusammenfassende Darstellung der strategischen Positionierungsphase - 211 - 5 Exemplarische Modellanwendung mit empirischem Datenmaterial - 213 - 5.1 Darstellung der Methodik zur Auswertung der Fallstudie - 213 - 5.2 Darstellung des Kooperationsprojektes der Fallstudie - 219 - 5.3 Durchführung und Evaluation der strategischen Positionierungsphase - 219 - 5.3.1 Problemwahrnehmung - 220 - 5.3.2 Ist-Analyse des initiierenden Unternehmens - 220 - 5.3.3 Ziele des Initiators - 224 - 5.3.4 Suche nach potenziellen Projektpartnern - 225 - 5.3.5 Wirkungsanalyse - 232 - 5.4 Ergebnis der Fallstudie - 247 - 6 Abschlussbetrachtung und Ausblick - 249 - 6.1 Zusammenfassung und kritische Würdigung der Forschungsarbeit - 249 - 6.2 Ausblick auf weiteren Forschungsbedarf - 255 - Literaturverzeichnis - 258 -

In dieser Arbeit werden Unternehmensnetzwerke aus einer abhängigkeitsbasierten Perspektive betrachtet und es wird ein Beitrag zum Management solcher Netzwerke geleistet. Unter dem Begriff Management wird im Kontext dieser Arbeit die ganzheitliche Planung, Kontrolle und Steuerung verstanden. Dabei wurden in sechs wissenschaftlichen Erst- und Koautorenschaften diverse gestaltungsorientierte Forschungsergebnisse in Form von Design-Science-Artefakten entwickelt. Mit deren Hilfe können Managementaktivitäten in den Bereichen Business-IT-Alignment, Partnerauswahl in Netzwerken, sowie IT-Governance auf der Basis von Abhängigkeiten mit interorganisationaler Ausprägung betrachtet und gemeistert werden. In dieser kumulativen Dissertationsschrift werden die Resultate entlang des Lebenszyklus von Unternehmensnetzwerken eingeordnet, wodurch die Relevanz der eingereichten Artikel auf die einzelnen Netzwerklebensphasen gespiegelt wird. Zudem werden sowohl theoretische als auch praktische Implikationen der Resultate diskutiert. Insgesamt tragen sowohl die ganzheitliche Sichtweise als auch der interdisziplinäre Charakter der Ausarbeitungen zu einem gesteigerten Verständnis von Abhängigkeitsbeziehungen in Unternehmensnetzwerken bei.