Under de senaste två decennierna har IT-branschen lidit av kompetensbrist där det beräknas finnas ett underskott på 70.000 arbetare år 2024. Detta medför högre krav på att attrahera, rekrytera och behålla kompetenta medarbetare. För att lyckas är det viktigt att arbeta med sitt arbetsgivarvarumärke, eller Employer Brand. Syftet är därför att undersöka hur företag inom IT-branschen i Sverige arbetar med Employer Branding för att attrahera, rekrytera och behålla kompetent IT-personal och om de mäter det arbetet och i så fall hur, samt ifall de utvärderar det. Med hjälp av en kvalitativ undersökning har fem intervjuer gjorts för att för att få en bild av hur svenska IT-företag arbetar med Employer Branding. Resultatet visar att framhävandet av en unik företagskultur som är öppen, flexibel och välkomnande med ett starkt ledarskap är viktigt. Två av företagen mäter arbetet och därav är det bara två företag som följer upp och utvärderar det. / In the last two decades, the IT industry has suffered from a shortage of skill, where it is estimated that there will be a deficit of 70,000 workers by 2024. This entails higher demands on attracting, recruiting and retaining competent employees. To succeed in this, it is important to work with your Employer Brand. The purpose is therefore to investigate how companies in the IT industry in Sweden work with Employer Branding to attract, recruit and retain competent IT staff and whether they measure and evaluate that work, and if so how. With the help of a qualitative survey, five interviews were conducted to get a picture of how Swedish IT companies work with Employer Branding. The result shows that the emphasis on a unique corporate culture that is open, flexible and welcoming with strong leadership is important. In the recruitment work, it is also important to demonstrate the company culture and what benefits you get as an employee. Two companies measure their work and therefore only two companies evaluate it.

<p>Autumn 2021</p>

In this thesis, I investigate to what extent and how the normative changes in UN peace operations have left an imprint on Swedish foreign policy tradition. Departing from a constructivist point of view, this thesis explores to what extent the changing international norms on UN peace operations translate to the national level. By way of this, the thesis aims to contribute to the theoretical discussion on how international norms and ideas imprint on a national level. The analysis focuses on the heightened threat level, the increased authorisation of the use of force, the inclusion of new military domains and humanitarian and civilian aspects. The Swedish approach is analysed through parliamentary debates and government propositions on MINUSMA between 2021-2022, where MINUSMA represents the normative changes UN peace operations have undergone. The material is analysed through qualitative content analysis. The results of the analysis indicate that Sweden aligns regarding the acceptance of increased military influence over MINUSMA and also accepts the heightened threat level. At the same time, the mission’s own use of force is played down by the government and parliamentarians, instead choosing to emphasise civilian and humanitarian factors. As a result, the alignment regarding the aspect of the use of force is more difficult to draw firm conclusions around.

Many Chinese students seek an international education and they are often a target for international universities. These universities utilize online platforms for advertising to reach students. Various domestic and international intermediaries join to facilitate this online informing as well. On the market combined of the universities and the intermediaries, the online education search service is one of the most popular witnesses. The purpose of this thesis is to investigate the gap between Chinese students and the existing market, and to express how international online education search services should best approach the market. Key value propositions will also be formulated to detail these international services. The research method in this thesis is qualitative, and based on a case study of an international company in Sweden. This company is active in the online education search service and interested in the Chinese market. The case study comprises a pilot launch in China, as well as qualitative semi-structured interviews with employees within the company and with sample students in China. Two additional expert interviews have been conducted external to the case company, in order to increase the reliability of the study. The analysis of this empirical material in conjunction with the literature leads to my conclusion that Chinese students favor complete resources and integrated information, as well as a combination of online and offline practices. Furthermore, the Business Model Canvas is utilized as a theoretical foundation for investigating relevant elements of the value propositions. Finally, I propose a model of approach in both theoretical and practical formats to guide how international online education search services should approach the Chinese market.

Mémoire numérisé par la Direction des bibliothèques de l'Université de Montréal.

This thesis is about exploring the suitable business model framework for open innovation projects in incumbent organizations like Ericsson. Due to the rise in global competition and digitalization incumbent companies cannot innovate in closed innovation systems. Open innovation accelerates the flow of internal and external knowledge for expanding to the new markets by the use of innovation. Companies need reliable and working tools to innovate their business models. Along with technological innovation, business models also play a dominant role in businesses. Companies need to protect their business models by building them strong.  Through making them hard to replicate for placing companies ahead of their competition. Companies employ the business model to understand value creation, delivery, and capture mechanisms. Open innovation explicitly incorporates the business model as a source of both value creation and value capture.  Later role of the business model is to enable the organization to sustain its position in the industry(West et al. 2006). The content of the thesis is explaining how the early stage startups and innovation projects are building their business models in incumbent organizations — then developing a suitable business model framework for such projects in incumbent organizations to building their business ideas.  Using design thinking methodologies proposed a business modeling approach with existing tools from the literature for creating a viable business model and using a value-based approach to quantify the value propositions by understanding value delivered to the customer and developing capturing model.  By converting those values in monetary terms, it makes it easy to propose a value-based price for the solution. Through this thesis, the author has introduced a framework and process model for business modeling by early stage projects. The contributions were in empirical findings and analysis focused on design thinking-based business modeling approach for MVBM framework and process model.

Submitted by Erika Demachki (erikademachki@gmail.com) on 2014-10-13T19:12:35Z No. of bitstreams: 2 Dissertação - Bruno Rigonato Mundim - 2013.pdf: 1303876 bytes, checksum: 4f1bada6e1186d920d0d0bfcd28d47f1 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) / Approved for entry into archive by Jaqueline Silva (jtas29@gmail.com) on 2014-10-13T20:49:48Z (GMT) No. of bitstreams: 2 Dissertação - Bruno Rigonato Mundim - 2013.pdf: 1303876 bytes, checksum: 4f1bada6e1186d920d0d0bfcd28d47f1 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) / Made available in DSpace on 2014-10-13T20:49:48Z (GMT). No. of bitstreams: 2 Dissertação - Bruno Rigonato Mundim - 2013.pdf: 1303876 bytes, checksum: 4f1bada6e1186d920d0d0bfcd28d47f1 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) Previous issue date: 2013-09-02 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / By means of the Curry-Howard Correspondence Martin-Löf’s intuitionistic type theory claims that to define a proposition by laying down how its canonical proofs are formed is the same as to define a set by laying down how its canonical elements are formed; consequently a proposition can be seen as the set of its proofs. On the other hand, we find in this very same theory a distinction between the notions of set and of type, such that the difference of the latter in relation to the former consists in the fact that to form a type we do not need to present an exhaustive prescription for the formation of its objects; it is sufficient to just have a general notion of what would be an arbitrary object that inhabits such type. Thus we argue that we can extract two distinct notions of propositon from the intuitionistic type theory, one which treats propositions as types and another which treats propositions as sets. Such distinction will have some bearing on discussions concerning hypothetical demonstrations and conjecture’s formation. / A teoria intuicionista de tipos, de Martin-Löf, alega, à luz da correspondência Curry- Howard, que definir uma proposição por meio do estabelecimento de como as suas provas canônicas são formadas é o mesmo que definir um conjunto por meio do estabelecimento de como os seus elementos canônicos são formados, fazendo com que uma proposição possa ser vista como o conjunto de suas provas. Por outro lado, encontramos nessa mesma teoria uma distinção entre as noções de conjunto e tipo, sendo que a diferença deste em relação àquele consiste no fato de que para se formar um tipo não é preciso apresentar uma prescrição exaustiva da formação de seus objetos, basta se ter uma noção geral do que seria um objeto arbitrário que o habita. Tendo isso em conta, argumentamos que podemos extrair da teoria intuicionista de tipos duas concepções de proposição distintas, uma que considera proposições como tipos e outra que considera proposições como conjuntos. Tal distinção implicará em algumas considerações envolvendo questões sobre demonstrações hipotéticas e a formação de conjecturas.

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The aim of this thesis is to examine how the central museums in Stockholm, Sweden, design and market their offerings by utilizing consumer knowledge. Current museum marketing research suggests that museums should be marketed as any organization; however, public museums are challenged by their mission to provide an offering that is framed by the state, and at the same time to attract visitors. Through semi-structured interviews with representatives from seven of the central museums in Stockholm, and a case study of a marketing campaign for an exhibition, information concerning the museums’ designing and marketing of offerings has been gathered. This information was analysed according to the theoretical framework which, building on co-creation of value theory, is an extended version of the DART-model to include word of mouth. The authors conclude that the museums are limited in their ability to adapt their offerings to consumer preferences due to their state given mission and a desire to be credible. Instead, online communication platforms are used to make the offerings available to more people and to market the offerings through the consumers’ online social networks.