The well-being of tourists or visitors within a destination has, until recently, received little attention. Issues relating to the personal safety and health of the travelling public have been highlighted by a number of high profile incidents of terrorist attacks, large scale natural disasters and life threatening epidemics. While such events are devastating in nature and of great concern, for the majority of travellers, health and personal safety are more likely to be impacted on by illness, being involved in an accident or becoming the victim of crime. This thesis contributes to our existing understanding of how tourism can be affected by incidents by selecting a definable geographical area and investigating the available data from official sources to examine the dimensions, scale and nature of visitor-related incidents of crime, road traffic accidents and emergency health care. This audit was undertaken through collaborative research with the Central Scotland Police Force, the Central Scotland Road Accident Investigation Unit and the National Health Service Forth Valley. Primary research was then undertaken with visitors to the area. This in-depth approach looks beyond existing statistics to probe factors contributing to visitor-related incidents, in relation to existing tourism literature. The results indicate that, visitors experience incidents that differ in nature and type from those experienced by local residents, and the times and places they were most at risk also varied. With visitors accounting for less than 10% of the total population, these differences are not apparent in the overall patterns and, therefore, the particular needs of visitors are unlikely to be met through existing measures. This research has the ability to form the basis of improved measures to benefit visitor health and personal safety even though the nature of the visiting population presents challenges in relation to when, where and how such preventative measures are introduced. Visitors are not homogenous and distinct groupings based on perceptions, attitudes and behaviours were found. Therefore, there is a requirement to examine how incidents impact on visitors by distinguishing them from the overall incident figures, but measures to protect visitors also have to be tailored to take cognisance of typologies of visitors.

Child road safety education is one of the special aims for the comprehensive school. The education is one of the strategies of the traffic safety. Pedestrians are the most vulnerable category of traffic participants. Lithuania distinguishes by the biggest number of injuries of the pedestrians during accidents among other European countries. Considering the fact that formal obeying to the road traffic rules doesn’t guarantee the safety of the pedestrians, the most dangerous place for the pedestrian is the zebra crossing. Safe pedestrian traffic on the motor roads even formally obeying the Road Traffic Rules requires certain competence of road safety. People – pedestrians, their abilities to move safely in the dangerous environment of the motor road traffic are the most important factor in securing the safety of pedestrians. As demonstrated by the experience of other European countries safe traffic education programs that are being implemented in development practice are characterized by low efficiency when the change of the pupils’ behaviour in a real street is thought as the effectiveness of the education. The subject of the present dissertation is the development of child pedestrian road safety competence in the primary school. The goal of the dissertation is to reveal the situation of development of child road safety competence, to disclose the assumptions for road safety education in the primary school and their improvement, to interpret these assumptions theoretically... [to full text]

The purpose of the work is to analyze road safety and the quality of illumination in Akademija town, suggest the means for improving it. In the work there is car accidents in Lithuania and the town of Akademija analized; it was discovered, that in the period of 1980 – 2005 in the car accidents, 20637 people died and 14801 were injured. Since 2001, accident rate have been increased as the number of new cars and traffic flows is rising every day. Approximately 40 % of traffic accidents happen in the dark period of the day, and 70% of pedestrians, participating in the event, die. Traffic safety mostly depends on the level of illumination. In Akedemija town were fixed 142 traffic events, during last four years. There were injured 28 persons. The analysis for road illumination improvements was done and the illumination of the Akademija streets was observed. There are three streets in the area of Akademija and Ringaudai, illuminated enough, Mokyklos, Pilėnų and Tako (6 lx). Not enough there are lighted Student street and Pedestrian pathway between Akademija and Ringaudai. The worst situation is in the Universiteto Street. The illumination near the 5th dormitory hardly reaches 2.4 lx, and there is 4.5 lx illumination near the 6th dormitory. A part of Universiteto street is not lighted up at all. According to the requirements, with the help of computer program „Calculux road 6.2.2“, there is illumination of Akademija town designed and the economical evaluation done. The cost of... [to full text]

Motorcycle riding is rapidly increasing in popularity in Australia, attracting a much wider demographic of people than in decades past. Unfortunately, whilst the overall road toll in Australia has generally been reducing, the proportion of motorcycle-related fatalities has been rising in recent years. Further, the proportion of motorcycle-related fatalities in Australia is unacceptably high compared to other OECD countries. To reduce motorcycle-related fatalities on Australian roads, there is an urgent need to consider motorcyclists as distinct from other road users. This program of research facilitates the understanding of safety issues from a motorcyclist perspective and provides important information on factors influencing safe and unsafe rider intentions and behaviour.----- Study 1 explored what motorcyclists thought about the issues relevant to safety and to risk-taking behaviour on a motorcycle. The aim of this study was to develop a better understanding of the factors which influence on-road riding behaviour. Using the theory of planned behaviour (TPB), identity theory, social identity theory, and items based on moral norm and causal attribution theory, a set of questions was developed to guide focus group discussions with riders, police, rider trainers, and an advocacy group for motorcycle safety. Of the 43 participants in this study, only two were not motorcycle riders. This exploratory process revealed six common behaviours that most motorcyclists agreed were essential to safety or which related directly to riskier riding.----- Two behaviours were identified as being essential to rider safety by participants. The first was the necessity of being able to handle the motorcycle proficiently and skilfully. The second related to the need for riders to maintain a high level of concentration whilst riding and to stay aware of the changing road environment.----- The safety or riskiness of two other behaviours mentioned became a matter of debate amongst participants. First, some riders said that obeying the road rules was essential to their safety, whilst others reported that it was often necessary to break the road rules in order to stay safe. Second, the definition of what constituted 'riding whilst impaired' differed amongst riders. Most riders agreed that 'drinking and riding' was dangerous. However, for some, even one alcoholic drink before riding was considered dangerous, whilst others would ride after drinking provided they did not consider themselves to be over the legal BAC limit. Some riders stated that riding when they were tired was dangerous; however, fatigue was not considered a serious safety issue for many participants.----- Two further behaviours identified by participants were often associated with their accounts of crash involvement, yet not seen as intrinsically 'unsafe' by most riders. The first of these was the concept of 'pushing your limits'. Most riders interviewed appeared to enjoy pushing the limits of their ability on a motorcycle. Whilst agreeing that pushing the limits too far was dangerous, pushing them to a point that tested a rider's abilities was often reported to facilitate safety as this process developed a rider's skill. The second behaviour that was often mentioned in connection with crashes was extreme riding (e.g., performing stunts and riding at extreme speeds). The act of perfecting a stunt was often reported to result in the crashing of the motorcycle; although, these crashes were usually accepted as a normal part of the learning process. Once perfected, performing stunts did not appear to be considered an intrinsically unsafe behaviour; unless performed in traffic or other unpredictable situations. A sizable minority of both male and female participants reported riding at extreme speeds. These riders often argued that they could ride extremely fast, safely, on public roads provided certain conditions were met (e.g., good visibility, weather, road, and motorcycle maintenance).----- Study 2 [n = 229] operationalised the six behaviours discussed above into three 'safer' behavioural intentions (i.e., handle the motorcycle skilfully, maintain 100% awareness, not ride impaired) and three 'riskier' intentions (i.e., bend road rules, push the limits, perform stunts or ride at extreme speeds). A seventh item was added to provide a global measure of a rider's intention to ride safely. Multiple regression analyses were then performed to test the predictive utility of the TPB compared with several augmented models. The additional constructs used to augment the TPB included a specific subjective norm and group norm which related to the people a person rides with, self identity, sensation seeking, aggression as well as age, gender and riding exposure. The multiple regression analysis demonstrated that a greater proportion of variance could be explained in the case of the riskier riding intentions [R2 ranging from 57% - 66%] than the safer riding intentions [R2 ranging from 22% - 36%]. Therefore, this type of theoretical model may be better suited to investigating deliberate risk-taking intentions rather than an overall model of rider behaviour which includes errors and lapses or intentions to ride safely.----- In the final analyses, perceived behavioural control (PBC) proved to be a significant predictor of all four intentions towards the safer behaviours, and also towards intentions to "push my limits". Attitude was a significant predictor of the three riskier intentions. Although the standard subjective norm variable performed weakly, as it was only predictive of one intention, the specific subjective norm (i.e., the people that someone rides with) emerged as a significant predictor of four of the seven intention items and group norm was predictive of an additional intention item. This result indicates that the other people a person rides with may have a marked effect on behavioural intentions. Sensation seeking was found to be significantly related to four intentions, self identification as a safe or risky rider related to two intentions and a propensity for aggression was only significantly predictive of one intention.----- Study 2 did not find a significant relationship between the seven intentions and past crash history. However, correlational analyses found that people who had reported being involved in a serious crash in the past two years reported less PBC over their ability to ride as safely as possible and to perform stunts and/or ride at extreme speeds.----- In conclusion, this program of research provided insight into the issues riders feel are important to their safety, and has facilitated a greater understanding of the complexity of influences that impact on riding intentions and behaviour. The study also provided support for extending the traditional TPB model to include other measures of social influence, as well as person-related factors such as sensation seeking. The fact that PBC emerged as a predictor of five of the seven intentions suggests that there may be scope to enhance existing training practices to better address both safe and risky riding intentions. The influence of other riders also emerged as a strong influence on intentions, suggesting that strategies to address rider behaviour within the wider social context of riding may be a useful addition to future motorcycle safety or rider training initiatives. The social dynamics of motorcycle riding, within the context of road safety, is an area that clearly requires more investigation. Research into this area may provide the key to developing new approaches to promoting motorcycle safety which effectively integrate both the psychological and sociological aspects of riding; therefore, better reflecting the real challenges facing many riders on Australian roads today.

The current program of research contributes to the World Health Organisation's (WHO, 2004) recent call to pool global resources in the attempt to uncover the most effective countermeasures and polices for the prevention of road trauma. Specifically, this program of research investigates the persuasive outcomes of different emotional health messages in an important applied context, road safety. In this context the use of negative, fear-based approaches has predominated with limited use of more positive-based approaches such as humorous- or pride-based emotional appeals. The overarching aim of the current research program was to examine the effectiveness (i.e., persuasiveness) of positive and negative emotional appeals and, specifically, the issue- or message-relevant affect that such appeals evoke. An additional aim was to ascertain the relative influence and effectiveness of positive and negative emotional appeals for specific target audiences. Particular attention was given to the effectiveness of such messages for males, a high risk road user group of particular concern. The research program also aimed to examine the relative roles and interplay of emotion and cognition in determining message effectiveness. The research focused upon the cognitive constructs of response efficacy (i.e., the extent to which a message incorporates coping strategies and information as well as the extent that individuals' perceive a message as incorporating such coping strategies and information) and involvement (i.e., the extent to which individuals perceive an issue or message as personally relevant and/or as being at risk of experiencing).----- The research program may be conceptualised as three stages, with each stage comprised of an empirical study and one or more manuscripts. The first stage of the research explored the roles and effectiveness of negative and positive emotional appeals. With a substantial body of literature available on the use of fear as a persuasive strategy, Paper One reviewed the theoretical and empirical evidence relating to the function and effectiveness of such appeals. This paper highlighted the mixed findings that have been reported and the controversy surrounding the nature of the fear-persuasion relationship. This paper also highlighted the importance of cognitive components of a message and, in particular, the need to incorporate high levels of response efficacy and to be cognisant of the issue of threat and message relevance.----- Paper Two was based on qualitative research derived from focus groups of licensed drivers (N = 16). The study investigated the roles and effectiveness of positive and negative emotional appeals in road safety advertisements addressing speeding and drink driving. The results suggested that positive and negative emotional appeals may serve different functions. Positive emotional appeals were regarded as a potentially efficacious means of promoting the message of prevention and to model safe behaviour and the rewards received whereas negative emotional appeals were regarded an important way to remind drivers of the dangers of driving.----- The second stage of the research program endeavoured to extend upon the findings reported in the first stage by providing an empirical comparison of positive, humorous appeals and negative, fear-based appeals on a range of outcome measures and over time. In Paper Three, the type of emotional appeal (positive/humorous, negative/fear), level of response efficacy (low, high), level of involvement (low, high), and gender were manipulated in a 2 x 2 x 2 x 2 mixed group design. Licensed drivers (N = 201) completed either a paper-and-pencil or internet-based version of a questionnaire. Prior to the anti-drink driving television advertisements being shown, pre-exposure were assessed. Attitudes and intentions were then assessed immediately after exposure and attitudes, intentions, and behaviour, 2 to 4 weeks later. The results provided evidence of the greater persuasiveness of negative appeals immediately after exposure and greater improvement of positive appeals over time. Also, the results highlighted the importance of high levels of response efficacy, irrespective of emotional appeal type. Paper Three also supported and extended upon earlier findings by examining third-person perceptions in relation to positive, humorous emotional appeals. The results revealed that males reported significantly greater overall influence both to themselves personally, as well as other drivers in general, than females for the humorous appeals. Further, consistent with the multiple roles of affect posited by Elaboration Likelihood Model, explanations were provided for the differential effectiveness of positive and negative affect.----- An additional aim of the second stage of the research program was to clarify an important methodological issue; the sampling adequacy of traditional university student samples versus internet-based samples for health message persuasion research. Fear appeal empirical literature has been criticised for its over-reliance upon student samples. Paper Four examined the extent that the internet may function as an efficacious means of accessing drivers for road safety advertising research. The sample characteristics and results obtained from student and internet samples of drivers were compared empirically. The results provided support for the greater diversity and representativeness of the internet sample and suggested that the two sampling approaches produce equivalent results. This paper served to inform the validity of prior research and informed the choice of sampling methodologies for the subsequent research stage reported in Paper Five.----- The third stage of the research built upon the preceding stages and, most notably, broadened the scope of emotional appeals examined by comparing a range of negative and positive emotional appeals addressing the issue of speeding. Drawing upon the Rossiter-Percy (1987, 1997) motivational model, Paper Five examined two different negative and two positive emotional appeals designed as audio messages. Specifically, the type of emotional appeal (Problem Avoidance/Fear based; Problem Removal/ Agitation or annoyance-based; Social Approval/ Pride-based; and Intellectual Mastery/ Humour-based), level of response efficacy (low, high), level of involvement (low, high), and gender were manipulated in a 2 x 2 x 2 x 2 fully between groups design. A range of persuasion outcome measures, including attitudes and intentions, were assessed immediately after exposure and 1 month later. Further, the study assessed adaptive (message acceptance) as well as maladaptive (message rejection) intentions. The results provided evidence of the effectiveness of humorous-based appeals for males and highlighted that appeals of the same valence (positive or negative) need not have the same persuasive effects. The results also supported the importance of response efficacy for all appeal types and highlighted that a message's overall effectiveness requires consideration of both message acceptance and rejection rates.----- Overall, the current research program, based upon a sound, multi-disciplinary theoretical framework, provided evidence for the need to broaden the scope of emotional appeals in the road safety advertising context and which may also be relevant within a wider health persuasion context. The results of the three studies have important theoretical and practical implications for future campaign development which are discussed.

Railway level crossing collisions in Australia are a major cause of concern for both rail and road authorities. Despite the fact that the number of railway crash fatalities in Australia has fallen in recent years, level crossing collisions constitute a significant proportion of the national rail toll. Although rail transport is presently one of the safest forms of land transport, collisions at level crossings are three times more likely to involve fatalities as compared to all other types of road crashes (Afxentis, 1994). With many level crossing fatalities and injuries resulting in coronial inquests, litigation and negative media publicity, the actions of rail and road infrastructure providers and the behaviour of motorists, pedestrians and rail users, come under close scrutiny. Historically, research in this area has been plagued by the rail/road interface and the separation of responsibilities between rail and road authorities reflecting the social and political context in which they are contained. With the recent rail reform in Australia, safety at level crossings has become a key priority area. Accordingly, there is a need to better understand the scope and nature of motorist behaviour at level crossings, in order to develop and implement more effective countermeasures for unsafe driving behaviour. However, a number of obstacles have hindered research into the area of level crossing safety. As with many road crashes, the contributing causes and factors are often difficult to determine, however a recent investigation of fatal collisions at level crossings supports the notion that human fault is a major contributor (Australian Transport Safety Bureau, 2002a). Additionally, there is a lack of reliable data available relating to the behavioural characteristics and perceptions of drivers at level crossings. Studies that do exist have lacked a strong theoretical base to guide the interpretation of results. Due to the lack of financial viability of continuing to approach risk management from an engineering perspective, the merits of human factor research need to be examined for suitability. In Australia, there has been considerable recognition regarding the importance of human factor approaches to level crossing safety (Australian Transport Council, 2003). However, little attempt has been made by authorities to scientifically develop and measure the effectiveness of road safety educational interventions. Therefore, there exists a significant need for developing targeted road safety educational interventions to improve current risk management solutions at level crossings. This research program is the first of its kind in investigating motorist behaviour at level crossings and the measuring the effectiveness of educational interventions for improving driving safety. Although other ‘educational’ campaigns exist in this field, no campaign or intervention has been guided by empirical research or theory. This thesis adopted a multidisciplinary approach to theory, reviewing perspectives from psychology, sociology and public health to explain driver behaviour at level crossings. This array of perspectives is necessary due to the variety of behaviours involved in collisions and near-misses at level crossings. The motivation underlying motorist behaviour determines to a large extent how successful behaviour change strategies (e.g. educational interventions) may be. Fishbein’s Integrated Model of Behaviour Change (IM) based largely on the health belief model, theory of reasoned action and theory of planned behaviour (Fishbein, 2000), assisted in the planning and development of a ‘oneoff’ targeted educational intervention specific for three different road user groups and in questionnaire development to ascertain the present context of motorist behaviour at level crossings. As no known research has been conducted that utilizes any psychosocial model to explain or predict level crossing behavior within different road user groups, this research program used this model as an exploratory tool rather than a tool to asses the model’s capacity in explaining such behaviour. The difference between this model and others is the inclusion of two important constructs in driving: skills (or abilities) and environmental factors. Fishbein (2003) suggests that the model recognises the lack of skills (or abilities) and/or environmental constraints may prevent a person from acting on their intentions, in light of the fact that intention is viewed as the primary determinant of behaviour. While the majority of behaviour change theories are limited by a range of conceptual and contextual factors (Parker, 2004), the IM was used to assist this research program as it appeared to be the most applicable model to examining level crossing safety. A variety of data collection methods were used in this research program as much of what is currently known about level crossing collisions is derived from coroner’s findings and statistics. The first study (Study One) was designed to extend this knowledge by undertaking a more thorough examination of contributing factors to level crossing crashes and the road user groups at risk. This study used the method of ‘triangulation’ (i.e. combining research methods to give a range of perspectives) whereby both qualitative (focus groups) and quantitative (modified Delphi technique) research designs were utilised (Barbour, 1999, Bryman, 1992). With the discipline of road safety research requiring methodological strategies that will enhance efforts to conceptualise the multi-faceted nature of motorist behaviour at level crossings, this application provided the robustness required. Results from the Delphi technique indicated that older, younger and heavy vehicle drivers are considered to be three of the highest risk road user groups by experts in the field. For the older driver group, experts agreed that errors in judgment were the most important issue for this group when driving at level crossings. Risk taking by younger drivers, such as trying to beat the train across the crossing, was viewed as the central issue for the younger driver group. Like the younger driver group, a concern by experts with the heavy vehicle group was intentional risk taking at level crossings. However, experts also rated the length of heavy vehicles a major concern due to the possibility of a truck over-hanging a crossing. Results from focus groups with train drivers in Study One indicated that there are unique problems associated with crossings in rural/regional areas compared to urban areas. The metropolitan train drivers generally experienced motorist behaviour at active crossings with flashing lights and boom gates while the regional train drivers experienced behaviours at active crossings with boom gates, crossings with lights only and passive crossings with stationary signs. In the metropolitan train driver group, experiences of motorist behaviour at level crossings included: motorists driving around boom gates, getting stuck under boom gates, queuing over congested crossings and driving through the crossing after the red lights commence flashing. The behaviour of motorists driving around boom gates was noted to occur quite regularly. The majority of metropolitan train drivers reported that it was a common occurrence for motorists to drive through a crossing when the lights are flashing both before and after the booms were activated and some crossings were named as ‘black spots’ (locations where motorists repeatedly violate the road rules). Vehicles protruding into the path of the train and motorists entering congested crossings and then panicking and driving backwards into the boom gates were also mentioned. Regional train drivers indicated that motorists not stopping or giving way to trains is a continual problem at passively controlled crossings (i.e. no boom gates or flashing lights). Regional train drivers generally agreed that the majority of motorists obey protection systems; however some motorists drive through flashing lights or drive around boom gates. Other high risk behaviours included motorists attempting to beat the train across the crossing, speeding up to go through flashing lights, and general risk taking by younger drivers in particular. Motorists not allowing enough time to cross in front of the train or hesitating (stopstarting) at crossings were also noted to be at high risk. There was a general perception by regional train drivers that motorists are unable to judge the speed and distance of an approaching train to determine a safe gap during which to cross. Local motorists were also reported to be a problem at level crossings for regional train drivers. A theme common to regional and metropolitan train drivers was the risk of catastrophic consequence associated with level crossing collisions. The reasons given for this were the threat of derailment, serious property damage, the high risk of a fatality, personal injury and, most earnestly, the potential for enduring psychological consequences. Drivers uniformly spoke about the continual fear they had of being involved in a collision with a heavy vehicle, and many spoke of the effects that such collisions had on train drivers involved. For this reason, train drivers were said to consider any near-miss incident involving trucks particularly serious. The second study undertaken as part of this research program (Study Two), involved formative research as part of the planning, development and delivery of behavioural interventions for each of the three road user groups identified in Study One. This study also used both qualitative and quantitative data collection methods to provide methodological triangulation and ensure reliability of the data. The overall objective of the qualitative data collection was to obtain rich data using a qualitative mode of inquiry, based on the key variables of attitudes, norms, self-efficacy (perceived behavioural control), perceived risk, environmental constraints and the skills/abilities of drivers. The overall objective of the quantitative data collection was to prioritise the issues identified in order to direct and allocate project resources for intervention planning, development and delivery. This combined recruitment strategy was adopted as it was an appropriate and practical data collection strategy within the qualitative and exploration methodology. Information obtained from each of the groups was critical in assisting, guiding, and identifying priority areas for message and material development. The use of focus groups and one-on-one interviews provided insights into why drivers think or do what they do at level crossings. The qualitative component of this study found that for the older driver group, regional drivers hold a greater perception of risk at level crossings than urban older drivers, with many recalling near-misses. Participants from the urban older driver group indicated that level crossings are not as dangerous as other aspects of driving, with many participants being doubtful that motorists are killed while driving at level crossings. Both urban and regional younger drivers tended to hold a low perception of risk for driving at level crossings, however many participants reported having great difficulty in judging the distance a train is from a crossing. Impatience for waiting at level crossings was reported to be the major reason for any risk taking at level crossings in the younger driver group. Complacency and distraction were viewed by heavy vehicle participants as two of the major driver factors that put them at risk at level crossings, while short-stacking (when the trailer of the truck extends onto the crossing), angle of approach (acute or obtuse angle) and lack of advance warning systems were seen as the major engineering problems for driving a truck at level crossings. The quantitative component of this study involving research with train drivers found that at the aggregate train driver level, it is apparent that train drivers consider motorists’ deliberate violations of the road rules and negligently lax approach to hazard detection as the predominant causes of dangerous driving at level crossings. Experts were observed to rank risk taking behaviours slightly lower than train drivers, although they agreed with train drivers that ‘trying to beat the train’ is the single most critical risk taking behaviour observed by motorists. The third study (Study Three) involved three parts. The aim of Part One of this study was to develop targeted interventions specific to each of the three road user groups by using Fishbein’s theoretical model (Integrated Model of Behaviour Change) as a guide. The development of interventions was originally seen as being outside of the scope of this project, however it became intertwined in questionnaire development and thus deemed to be within the realms of the current mode of inquiry. The interventions were designed in the format of a pilot radio road safety advertisement, as this medium was found to be one of the most acceptable to each of the road user groups as identified in the formative research undertaken in Study Two. The interventions were used as a ‘one-off’ awareness raising intervention for each road user group. Part Two involved the investigation of the present context of unsafe driving behaviour at level crossings. This second part involved the examination of the present context of motorist behaviour at level crossings using key constructs from Fishbein’s Integrated Model of Behaviour Change (IM). Part Three involved trialing a pilot road safety radio advertisement using an intervention and control methodology. This part investigated the changes in pre and post-test constructs including intentions, self-reported behaviour, attitudes, norms, selfefficacy/ perceived behaviour control, perceived risks, environment constraints and skills/ability. Results from this third study indicated that younger drivers recognise that level crossings are potentially a highly dangerous intersection yet are still likely to engage in risk taking behaviours. Additionally, their low levels of self-efficacy in driving at level crossings pose challenges for developing interventions with this age group. For the older driver sample, this research confirms the high prevalence of functional impairments such as increasing trouble adjusting to glare and night-time driving, restricted range of motion to their neck and substantial declines in their hearing. While factors contributing to the over-representation of older drivers in collisions at level crossings are likely to be complex and multi-faceted, such functional impairments are expected to play a critical role. The majority of heavy vehicle drivers reported driving safely and intending to drive safely in the future, however, there is a sub-set of drivers that indicate they have in the past and will in the future take risks when traversing crossings. Although this sub-set is relatively small, if generalised to the larger trucking industry it could be problematic for the rail sector and greater public alike. Familiarity was a common factor that was found to play a role in driving intention at level crossings for all three road user groups. This finding supports previous research conducted by Wigglesworth during the 1970’s in Australia (Wigglesworth, 1979). Taken together, the results of the three studies in this research program have a number of implications for level crossing safety in Australia. Although the ultimate goal to improve level crossing safety for all motorists would be to have a combination of engineering, education and enforcement countermeasures, the small number of fatalities in comparison to the national road toll limits this. It must be noted though that the likelihood of creating behavioural change would be increased if risk taking at level crossings by all motorists was detected and penalised, or alternatively, if perceptions of such detection were increased. The instilling of fear in drivers with the threat of punishment via some form of sanction can only be achieved through a combination of a mass media campaign and increasing police presence. Ideally, the aim would be to combine fear of punishment with the guilt associated with the social non-acceptability of disobeying road rules at level crossings. Such findings have direct implications for improving the present context of motorist behaviour at level crossings throughout Australia.

Motorised countries have more fatal road crashes in rural areas than in urban areas. In Australia, over two thirds of the population live in urban areas, yet approximately 55 percent of the road fatalities occur in rural areas (ABS, 2006; Tziotis, Mabbot, Edmonston, Sheehan & Dwyer, 2005). Road and environmental factors increase the challenges of rural driving, but do not fully account for the disparity. Rural drivers are less compliant with recommendations regarding the “fatal four” behaviours of speeding, drink driving, seatbelt non-use and fatigue, and the reasons for their lower apparent receptivity for road safety messages are not well understood. Countermeasures targeting driver behaviour that have been effective in reducing road crashes in urban areas have been less successful in rural areas (FORS, 1995). However, potential barriers to receptivity for road safety information among rural road users have not been systematically investigated. This thesis aims to develop a road safety countermeasure that addresses three areas that potentially affect receptivity to rural road safety information. The first is psychological barriers of road users’ attitudes, including risk evaluation, optimism bias, locus of control and readiness to change. A second area is the timing and method of intervention delivery, which includes the production of a brief intervention and the feasibility of delivering it at a “teachable moment”. The third area under investigation is the content of the brief intervention. This study describes the process of developing an intervention that includes content to address road safety attitudes and improve safety behaviours of rural road users regarding the “fatal four”. The research commences with a review of the literature on rural road crashes, brief interventions, intervention design and implementation, and potential psychological barriers to receptivity. This literature provides a rationale for the development of a brief intervention for rural road safety with a focus on driver attitudes and behaviour. The research is then divided into four studies. The primary aim of Study One and Study Two is to investigate the receptivity of rural drivers to road safety interventions, with a view to identifying barriers to the efficacy of these strategies.

Loss of life resulting from road accidents incurs an immeasurable social and financial cost on society every year. Fortunately, the number of road injuries and fatalities has been reducing in most industralised countries for the past three decades due to the ongoing improvement of the engineering of roadways, the safety of vehicles and the changing attitudes and behaviour of drivers. Governments are constantly developing innovative tactics to further reduce the number of road accidents. One such initiative has been the adoption of marketing theory and specifically, advertising, by transport agencies in Australia and New Zealand into their road safety strategies. The Governments of both countries have proclaimed the campaigns to have been a success. However, the two road safety advertising campaigns have been studied by a number of researchers with conflicting results and conclusions about their efficacy. The studies have varied in form, estimation, outcomes, and data, making the comparison of their claims often very difficult. Policymakers and the public rely on the research of road safety experts when deciding on the best actions to undertake. However, the experts have each in turn argued that their approach was the most appropriate and that other researchers had done something wrong to reach their conclusions. The objective of this research was to identify a robust measure of road safety advertising effectiveness to take the confusion out of the ongoing debate. Using a single set of data and a range of advertising forms and road safety outcomes, previous evaluations of the New Zealand campaign were replicated and extended to discover which approach provided the best explanation of the value of road safety advertising. A further refinement was then made that addressed a potential problem with the original methods. Therefore, the research exhausted all the appropriate single and multiple equation approaches to the econometric evaluation of the effectiveness on road safety advertising using non-experimental data. The research shows that using one data source and a range of road safety outcomes, a robust and consistent measure of advertising effectiveness could not be identified among the approaches investigated. Furthermore, there is no objective way of knowing which of the models tested best reflects the actual situation. Therefore, it is claimed that a viable solution to this dilemma is to implement an experimental approach to identify the true effect of road safety advertising on driver behaviour.

Após o fim da Segunda Guerra Mundial, teve início um processo de aumento da utilização dos automóveis nos grandes centros urbanos que modificou o desenho das cidades e o padrão de deslocamento nesses espaços. Uma das diversas consequências negativas da consolidação do automóvel como principal meio de transporte nas metrópoles foi o aumento do número de acidentes no trânsito, principalmente os que envolviam os usuários de transporte ativo – pedestres e ciclistas. A promoção dos modos de transporte não motorizados, como a bicicleta, é tida como ação complementar para reversão desse processo, porém, para tanto, é necessário melhorar a percepção de segurança sobre o modo cicloviário. A tomada de decisão por parte dos gestores do tráfego acerca das intervenções viárias que melhoram a segurança dos ciclistas carece de entendimento sobre os elementos que influenciam a ocorrência de acidentes envolvendo estes usuários. Desse modo, o trabalho desenvolvido nesta dissertação tem como objetivo a verificação da existência de relação entre os elementos urbanos construídos, os fatores socioeconômicos e outras possíveis fontes de risco com a frequência e severidade dos acidentes cicloviários na cidade de Porto Alegre O processo de investigação utilizou softwares de georreferenciamento para consolidar os dados coletados segundo as unidades de análise definidas. A frequência de acidentes foi modelada através de Modelo de Regressão Binomial Negativo e a severidade de acidentes foi modelada através de Modelo Logit Multinomial. O modelo de frequência de acidentes apresentou duas variáveis significativas. Em seguida, foi gerado um novo modelo de frequência de acidentes a partir da eliminação de possíveis fontes de discrepância dos dados. Os resultados indicaram que este segundo modelo estava melhor ajustado ao cenário estudado. O modelo de severidade de acidentes foi composto por 18 variáveis significativas. Por fim, os elementos que demonstraram maior prevalência sobre a acidentalidade de ciclistas foram a interação com automóveis, a presença de vias arteriais, a proximidade com áreas de interseção e o envolvimento de usuários vulneráveis (jovens e idosos em bicicletas) nos acidentes. / After the end of the World War II, many cities around the world have experienced an increase on car using which changed the way cities were planned and also mobility patterns. That process has generated some problems at urban areas like road accidents increasing, most of them related to active transport modes - pedestrians and cyclers. Non motorized transportation modes fomentation, for example cycling, emerges as an alternative to change this issue. However, before it happens, cyclers need to feel more safe on transit. Understanding the influence of the elements that affect cyclers's safety gives to decision makers and traffic managers a better possibility to make the right decisions on safety improvement. Thus, this thesis aims to verify the relationship between built environment, socialeconomic factors and other risk sources and frequency and severity of traffic crashes involving cyclists in Porto Alegre. By using GIS softwares, the collected data were consolidated according to the defined analysis units. Accident’s frequencies were modeled and the coefficients were estimated by using Negative Binomial Regression Model and the severity of accidents was modeled as a Multinomial Logit Model. The accident frequency model counted with two sginificant variables. Then, a new accident frequency model was estimated from the elimination of possible sources of data discrepancy. Results have shown that the second model fit better on the studied scenario. The accident severity model resulted in 18 significant variables. Finally, the elements that showed highest prevalences on cyclists safety were car interaction, presence of arterial roads, proximity to intersection areas and vulnerable cyclists users (young and old ones cycling) involvement on accidents.

The aim of this diploma thesis is to describe the problem of children´s presence in traffic, to explore the state of traffic education on basic schools and to show children´s knowledge. The introductory part of my thesis shows, that the accidents statistics are getting better, but there is still a place for their improvement. My surveys on basic schools also show that. Some basic schools even don´t have traffic education at all or only in a limited range. The thesis describes the state of traffic education from the Framework Education Programme for Elementary Education view. Traffic education doesn´t have big integration there these days. It´s only on the teachers, how they interpret the meaning of the requirements in individual subjects. So schools don´t have to take a big care about traffic education. Fortunately there will be a change in Framework Education Programme in the future. The traffic education will have more important role there. On the basis of the Framework Education Programme I have suggested some possibilities, how to integrate the traffic education in current school subjects. The survey among selected students of Teacher Training for Primary Schools also takes part. I wanted to explore, what is the students´ opinion about traffic education and show their preparedness for its teaching.