The purpose of this reception study is to increase the understanding of how perceptions correspond between communicators and recipients regarding which feeling is perceived to engage the most in the context of sustainability communication. The theoretical frame stretches from Sara Ahmed's theory about how actions are reactions of feelings, the green gap, living in denial, Tim Jensen’s theory about environmental guilt and theories in politics that include subactivism and Chantal Mouffe's theory about the importance of an “us and them” in opposition political movements. The study also includes theories within semiotic analysis, reception analysis and Stuart Hall's encoding/decoding model. The reception study is divided into two methods. The first method is a visual semiotic analysis that made it possible to find the preferred reading of the commercials. The second method is qualitative interviews which made it possible to analyse the way recipients interpret the message of the commercials. Analysing tools within reception analysis were applied to the material from the interviews with the recipients. The study also utilized a comparative analysis of interview responses between the communicators and recipients to locate possible differences in perceptions of sustainability communication.   The study's results show that positive emotions encourage recipients to maintain the already sustainable lifestyle they consider themselves to have but it also make them feel skeptical to the message. The negative emotions encourage them to make a behavior change but it also makes the recipients feel hopeless. The analysis however shows that the target group do not believe that they will make any further changes as they already believe that they are acting sustainably. The study has also identified some of the challenges that communicators face when it comes to sustainability communication. One is that the recipients respond best to the communication that they tend to avoid and another challenge is to find the balance between positive and negative emotions so that the recipient feels that the message is trustworthy. The study has also shown the importance of giving the recipients sustainable tools they feel they can act on. Dissonance between recipients and communicators regarding the sense of community has been located.

No description available.

La Lanterne d’Arthur Buies, publiée à Montréal de 1868 à 1869 et inspirée de La Lanterne de Rochefort, se distingue des journaux de cette période durant laquelle le clergé, qui en contrôle un grand nombre, impose l’idée que tout bon catholique obéisse au pouvoir en place. En publiant La Lanterne, Buies s’oppose au milieu journalistique, non seulement par ses nombreuses critiques à son endroit, mais aussi par le choix du genre du pamphlet, qui confronte les normes de l’époque en empruntant une forme plus proche du discours oral et centrée essentiellement sur la dénonciation. Sans être officiellement victime de censure, le pamphlétaire subit les pressions du clergé et de la presse conservatrice, qui nuisent à ses projets de faire de son journal un grand organe de la jeunesse. Faire l’histoire de la publication de La Lanterne et son analyse littéraire, en comparaison avec la réédition de 1884, permet d’identifier les manifestations de l’ambition de Buies, qui s’oppose aux signes plus discrets indiquant les difficultés liées à la rédaction du journal. Le pamphlétaire se met en scène dans son propre journal, en interaction avec ses adversaires et ses lecteurs. De plus, l’étude de la réception de La Lanterne révèle que les rares journaux qui s’intéressent à Buies dénigrent son pamphlet, celui-ci lutte alors contre l’absence d’un véritable interlocuteur. Notre analyse du texte apporte une meilleure compréhension des objectifs de Buies et des outils dont il entendait se servir pour transformer la presse et, par là, la jeunesse canadienne. En nous intéressant à la réception, nous désirons également éclairer le fonctionnent du milieu journalistique canadien-français et comprendre le rôle que Buies a pu y tenir. / La Lanterne, written in Montreal by Arthur Buies from 1868 to 1869 and inspired by Rochefort’s La Lanterne, diverges from newspapers published at that time, when the clergy - who controlled most of them - imposes upon Catholics obedience to the authorities. By publishing La Lanterne, Buies opposes French-Canadian newspapers not only through his criticisms towards them, but also through his choice to write it as a pamphlet, a literary genre that confronts the standards from that period by being written in a style close to spoken language and essentially based on denunciation. Although not officially censored, the polemist is under pressure from the clergy and the conservative press, which affects his project of turning his newspaper into an organ for the youth. Reconstructing the history of La Lanterne and analysing the text, in comparison with the 1884 reedition, allow us to identify the expression of Buies’ ambition, in opposition to the more discreet signs of the difficulties he had to face while writing his journal. The polemist portrays himself in interaction with his opponents and his readers. Thus, the study of the response La Lanterne received from other newspapers shows there was little reaction and that those who wrote about it discredit the publication. Buies was in fact struggling with the absence of a true interlocutor. Our analysis of the literary dimension of La Lanterne brings a better comprehension of Buies’ goals and the tools he intended to use to transform the press - and, by that, the Canadian youth. By looking at the response Buies received, we also want to highlight how the French-Canadian journalistic community worked and understand the part Buies played in it.

BRAGA, Robson da Silva; NUNES, Márcia Vidal. Identificações e recepção: o olhar dos moradores do bairro Pantanal ou Planalto Ayrton Senna sobre o vídeo popular da TV Janela. 2010. 112f. Dissertação (Mestrado) – Universidade Federal do Ceará, Instituto de Cultura e Arte, Programa de Pós-Graduação em Comunicação Social, Fortaleza-CE, 2010. / Submitted by Maria Josineide Góis (josineide@ufc.br) on 2011-08-29T12:43:23Z No. of bitstreams: 1 2010_Dis_RSBraga.pdf: 3143741 bytes, checksum: ecae77994c3455db7d761d63fa740964 (MD5) / Approved for entry into archive by Maria Josineide Góis(josineide@ufc.br) on 2011-08-29T12:43:53Z (GMT) No. of bitstreams: 1 2010_Dis_RSBraga.pdf: 3143741 bytes, checksum: ecae77994c3455db7d761d63fa740964 (MD5) / Made available in DSpace on 2011-08-29T12:43:53Z (GMT). No. of bitstreams: 1 2010_Dis_RSBraga.pdf: 3143741 bytes, checksum: ecae77994c3455db7d761d63fa740964 (MD5) Previous issue date: 2010 / This study revealed how five selected recipients (viewers) of the “Window TV” videos identified with the positive representations about the "resident of Pantanal" (a community originated in 1990, in the southern outskirts of Fortaleza - CE), presented in the audiovisual productions created under a project from the NGO Institute for Social Development (IDS). The videos of the project show, in general, a participative, hardworking resident, committed to a cause and therefore, victorious and happy, as opposed to the fictional violence and misery built by the mainstream media about the location. The goal of the “Window TV” is to improve the self-esteem of some three hundred people who watch the videos monthly on a screen set up on the street. The research aimed to understand a particular stage of the communication process (reception) through the concepts of the community, social representations and cultural identification. It has a qualitative dimension, and used the ethnography and in-depth interview as a methodological procedure; the Discourse analysis as a method of discourse analysis of the selected recipients and Cultural Studies as a theoretical perspective. Aspects such as the time in which the viewers arrived at the neighborhood, their life history and daily interactions with the community and its dwellers interfere with their identity building as a resident of the Pantanal and consequently, in the way they appropriate the representations of a resident presented by video. Even the more emphasized aspects brought by the videos, such as the fight history, can only get support from the receivers when they have themselves experienced the specific fact or learned it previously with the older residents, their living together with the community or family. / Esta pesquisa verificou de que modo cinco receptores dos vídeos da TV Janela, projeto da ONG Instituto de Desenvolvimento Social (IDS), se identificam com as representações positivas acerca do “morador do Pantanal” (comunidade surgida em 1990 na periferia sul de Fortaleza - CE), apresentadas pelas produções audiovisuais. Os vídeos do projeto apresentam, de modo geral, um morador unido, de luta, trabalhador e, por isso, vitorioso e feliz, em contraposição ao imaginário de violência e miséria construído pela mídia convencional acerca do local. O objetivo da TV Janela é melhorar a auto-estima das cerca de trezentas pessoas que assistem mensalmente aos vídeos, em telão montado na rua. A pesquisa buscou compreender uma etapa específica do processo comunicativo (a recepção) através dos conceitos de comunidade, representações sociais e identificações culturais. Ela teve caráter qualitativo, utilizandose da etnografia e da entrevista em profundidade como procedimento metodológico, da Análise do Discurso como método de análise dos discursos dos receptores selecionados e dos Estudos Culturais como perspectiva teórica. Aspectos como o período no qual o receptor chegou ao bairro, sua história de vida e as relações cotidianas com o bairro e seus moradores interferem na sua construção identitária como morador do Pantanal e, consequentemente, no modo como se apropriam das representações de morador apresentadas pelos vídeos. Mesmo os aspectos mais reforçados pelos vídeos, como a luta história, só conseguem adesão dos receptores quando esses vivenciaram o fato específico ou acessaram-no previamente através de moradores mais antigos, do seu convívio comunitário ou familiar.

This thesis is a reception study of Susanne Ostens book, theatre play and children’s film Flickan, mamman och demonerna. The study aims to examine how proffesional crituiqe, published in daily press and journals, handles the crituiqes genre conventions with the theorie that if the cirtic averts from the crituiqes genre conventions that their/societys doxa on what we expect from children’s art will become more visible, and the inescapable follow up question: does this ecpectation mirror how we perceive children and their capabilities?  The theorie is an investigation of the professor and litterary scholar Anders Johansson’s essay Slitas itu publisched Critica Obscura: Litteraturkritiska essäer, where Johansson makes the claim that socitys doxa will become visible if the ciric does not follow the crituiqes genre conventions and that this will lead to an erosion of the crituiqes porpose. Johanssons theory is acompanied by, amongst others, Jaquline Rose’s The Case of Peter Pan, Or, The Impossibility of Children's Fiction, and Perry Nodelmans article “The Other: Orientalism, Colonialism, and Children’s Literature” pulished in Children’s Literature Association Quarterly17, no, chosen since the thesis as a whole practices a post colonial reading of the chosen crituiqe. The result of the investigation is that: where the critic averts from the crituiques genre conventions, and involves their own oppinions without porper motivation (E.g. where affective failures has occurred) in the text, a clear pattern of our conteporary doxa of how we perceive children and how the art made for them should behave/be. The pattern/tendancy found is that children’s art is expected to have a didactic value, that the piece of art should mirror the childs “reality”, have an indisputable and understandable point, and not evoke too many negative feelings. The thesis is woven, in a esseyistic style, with hard-to-grasp memories of the authors childhood and the academic form.