Theory and research have indicated that well-being can be enhanced via the fulfilment of three key well-being concerns or needs, namely efficacy, integrity, and belonging. This thesis used a positive youth development framework to explore well-being concern experiences within the context of a young person’s most salient activities and goals, referred to here as identity projects (Harré, 2007). Guided by an adaptation of the identity project model (Harré, 2007), using a longitudinal design, this thesis incorporated both quantitative and qualitative methods to explore how identity projects were negotiated during adolescence; what impact well-being concerns had on commitment to projects; and how this related to subjective well-being (SWB). In the quantitative study, 162 ethnically diverse Year 12 high school students participated at time one (T1); and one year later 87 students took part at time two (T2). Participants completed an adaptation of the Personal Project Analysis tool (Little, 1983), and two independent measures of SWB. The main foci of the quantitative study were to explore the predictive value of each well-being concern to project commitment and SWB; and to investigate if commitment mediated the link between well-being concerns and SWB. For the qualitative study, narrative interviews were conducted among 16 adolescents at three time points – Years 12 and 13, and after completing high school. The main foci of the interviews were to investigate how well-being concerns were voiced within the context of specific projects; and to gain insight into how projects were negotiated during life transitions. The quantitative results showed efficacy and integrity, but not belonging, were predictors of concurrent commitment at T1 and actual commitment to T1 projects at T2. The mediating role of commitment (between the well-being concerns and SWB) was, however, not supported. Instead, each well-being concern directly predicted different aspects of SWB, and these relationships changed over time. Overall, experiences of efficacy and belonging, within identity projects, enhanced SWB in the short term, while only experiences of integrity enhanced SWB, namely life satisfaction, in the long term. The qualitative results indicated experiences of efficacy and belonging were most prevalent within leisure pursuits, while integrity was most commonly discussed within education and career projects.

The inter-subjective and dialogical nature of narrative therapy, as commonly practiced, remains unarticulated. Further, there currently exists no rigorous empirical research investigating the process or outcome of narrative therapy. The research aim, to investigate the process and outcome of narrative therapy, comprised theoretical and empirical objectives. The first objective was to articulate a theoretical synthesis of narrative theory, research and practice. The process of narrative reflexivity was identified as a theoretical construct linking narrative theory with narrative research and practice. The second objective was to substantiate this synthesis empirically by examining narrative therapy processes, specifically narrative reflexivity and the therapeutic alliance, and their relation to therapy outcomes. The third objective was to support the proposed synthesis of theory, research and practice and provide quantitative evidence for the utility of narrative therapy, by evaluating depressive symptom and inter-personal relatedness outcomes through analyses of statistical significance, clinical significance and benchmarking. Founded in theories of self, language and narrative (James, 1890; Bruner, 1986; Gergen, 1991; Hollway, 2006; Vygotsky, 1934/ 1987), narrative therapy was conceptualized as involving dialogical and intra-personal processes. Narrative therapists generally apply a story metaphor and commonly focus on the inter-personal field (White, 2007). This thesis recognised the storied and inter-personal nature of narrative therapy, but proposed this does not represent narrative therapy in its entirety. The notion of story connotes monological processes, inconsistent with the conversations of narrative practice, and neglect of intra-personal dimensions is inconsistent with narrative notions of inter-subjectivity. This thesis proposed an integration of dialogical narrative theory (Cooper, 2003; Hermans & Kempen, 1993; Lysaker & Lysaker, 2006) and narrative research (Angus, Levitt, & Hardtke, 1999) provides a model for understanding narrative therapy (White, 2007) as involving the inter-subjective and dialogical process of narrative reflexivity. During the process of narrative reflexivity, a person engages in dialogue with his or her own self and others as extensions of self, interpreting experience from diverse perspectives in the context of personal aspects, such as beliefs, values and intentions that give meaning to experience, to achieve a rich narrative and a sense of well-being. To support this theoretical synthesis, a process-outcome trial evaluated eight-sessions of narrative therapy for 47 adults with major depressive disorder. Dependent process variables were narrative reflexivity (assessed at Sessions 1 and 8) and therapeutic alliance (assessed at Sessions 1, 3 and 8). Primary dependent outcome variables were depressive symptoms and inter-personal relatedness. Primary analyses assessed therapy outcome at pre-therapy, post-therapy and three-month follow-up and utilized a benchmarking strategy to the evaluate pre-therapy to post-therapy and post-therapy to follow-up gains, effect size and pre-therapy to post-therapy clinical significance. Results indicated that when a sub-sample of clients were categorised into five least-improved and five most-improved groups (according to depressive symptom change), there was a differential change in the percentage of reflexive sequences in the discourse of clients at the end of therapy depending on outcome. Improvement in the quality of the working alliance was associated with improvements in depressive symptoms and inter-personal relatedness, with working alliance improvement from Session 1 to 8 sharing 19% of the variance in depressive symptom improvement and 17% of the variance in inter-personal relatedness improvement from pre-therapy to post-therapy. The clinical trial provided empirical support for the utility of narrative therapy in improving depressive symptoms and inter-personal relatedness from pre-therapy to post-therapy: the magnitude of change indicating large effect sizes (d = 1.10 to 1.36) for depressive symptoms and medium effect sizes (d = .52 to .62) for inter-personal relatedness. Therapy was effective in reducing depressive symptoms in clients with moderate and severe pre-therapy depressive symptom severity. Improvements in depressive symptoms, but not inter-personal relatedness, were maintained three-months following therapy. The reduction in depressive symptoms and the proportion of clients who achieved clinically significant improvement (53%) in depressive symptoms at post-therapy were comparable to improvements from standard psychotherapies, reported in benchmark research. This research has implications for assisting our understanding of narrative approaches, refining strategies that will facilitate recovery from psychological disorder and providing clinicians with a broader evidence base for narrative practice. Despite limitations of a repeated-measures research design, use of a standardised intervention protocol, coupled with outcome evaluation of clinical significance enhanced internal validity. Future research could examine narrative therapy in a larger sample, with different disorders, and with an alternative therapy or control group. Coding a greater number of therapy transcripts for evaluating associations of narrative reflexivity with working alliance and outcomes could enhance understanding of narrative reflexivity. Thesis strengths included a strong theoretical foundation underpinning the research design and arguments, examination of therapy process in the context of outcome, and a parsimonious evaluation of narrative therapy outcomes.

Theory and research have indicated that well-being can be enhanced via the fulfilment of three key well-being concerns or needs, namely efficacy, integrity, and belonging. This thesis used a positive youth development framework to explore well-being concern experiences within the context of a young person’s most salient activities and goals, referred to here as identity projects (Harré, 2007). Guided by an adaptation of the identity project model (Harré, 2007), using a longitudinal design, this thesis incorporated both quantitative and qualitative methods to explore how identity projects were negotiated during adolescence; what impact well-being concerns had on commitment to projects; and how this related to subjective well-being (SWB). In the quantitative study, 162 ethnically diverse Year 12 high school students participated at time one (T1); and one year later 87 students took part at time two (T2). Participants completed an adaptation of the Personal Project Analysis tool (Little, 1983), and two independent measures of SWB. The main foci of the quantitative study were to explore the predictive value of each well-being concern to project commitment and SWB; and to investigate if commitment mediated the link between well-being concerns and SWB. For the qualitative study, narrative interviews were conducted among 16 adolescents at three time points – Years 12 and 13, and after completing high school. The main foci of the interviews were to investigate how well-being concerns were voiced within the context of specific projects; and to gain insight into how projects were negotiated during life transitions. The quantitative results showed efficacy and integrity, but not belonging, were predictors of concurrent commitment at T1 and actual commitment to T1 projects at T2. The mediating role of commitment (between the well-being concerns and SWB) was, however, not supported. Instead, each well-being concern directly predicted different aspects of SWB, and these relationships changed over time. Overall, experiences of efficacy and belonging, within identity projects, enhanced SWB in the short term, while only experiences of integrity enhanced SWB, namely life satisfaction, in the long term. The qualitative results indicated experiences of efficacy and belonging were most prevalent within leisure pursuits, while integrity was most commonly discussed within education and career projects. / Whole document restricted until 04/2012, but available by request, use the feedback form to request access.

This study investigated the effectiveness of staff training and development programmes and policies at the Unisa Library. The aim of the study was to establish how staff training and development needs were met and also how staff felt about the centralisation of the Human Resources Department. Self-administered questionnaires were distributed among the Unisa Library staff including the Unisa Branch Libraries. Interviews with four divisional managers were also conducted. Staff development is an ongoing process that, by means of a systematic approach, serves to orient, train, and develop each member of the library staff to work together and to serve their customers with the skills necessary to deliver a quality service. As a result, training can be viewed as an essential vehicle to efficient and effective performance by staff and also as a process that develops the skills, awareness or expertise of staff. This is important for both professional and non-professional employees. Chapter one of this dissertation provided the orientation of this study. Chapter two looked at how the study was conducted, including the research design and methods. Chapter three provided information on the legal aspects of training and development in the workplace and what employees need to be aware of and to know. Chapter four dealt with staff training and development and a literature survey. Chapter five gave an analysis and interpretation of the research findings. Chapter six described the situation at Unisa with respect to staff training and development, while in chapter seven recommendations were made based on the findings of this study. It was found that the personal development of staff was hindered as only job - related training is supported by the Library's STD workgroup. It is recommended that a training needs analysis be compiled in the Library based on the individual staff training requirements expressed during annual performance appraisals. Fifty percent of the staff who were surveyed thought it was good to centralise the Human Resources Department. / Information Science / M. A. (Information Science)

In recent decades, the environmental literacy and its output dimension, responsible environmental behavior represents an important construct, which is studied by a number of researchers from many countries. In this dissertation, firstly we introduce environmental literacy from a theoretical point of view, then the development of approaches to this construct as well as a review of research in past decades. In our own research, we initially sought for a suitable research instrument to be used to identify and measure selected aspects of environmental literacy among pre-service primary teachers. The research tool was found in a combination of Nature relatedness scale and Environmental Behavior scale, supplemented by data collection using concept mapping with the central concept of the greenhouse effect. The variables that affect various aspects of environmental literacy were found on a sample of more than five hundred of the respondents using this tool and its modifications. Higher values were found within the respondents who were engaged in regular environmentally-themed activities, respondents from villages up to 100 inhabitants and the older respondents. The nature relatedness has moderately positive effect on the responsible environmental behavior, cognitive component of environmental literacy does not have such influence. The international comparison showed lower results from the respondents from Slovakia in comparison with students from the Czech Republic and Turkey. Nature relatedness scale proved to be useful for measuring a particular element of the affective component of environmental literacy across countries, by contrast, Environmental behavior scale reached low psychometric results on all foreign respondents.

Submitted by MFEE Mestrado Profissional em Finanças e Economia Empresarial da EPGE (mfee@fgv.br) on 2015-02-23T22:41:25Z No. of bitstreams: 1 Thomaz Freire - Versão Final.pdf: 1993009 bytes, checksum: f6dcfe8872f8ff8f6d9f063b1ebcb1fe (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2015-03-04T12:47:22Z (GMT) No. of bitstreams: 1 Thomaz Freire - Versão Final.pdf: 1993009 bytes, checksum: f6dcfe8872f8ff8f6d9f063b1ebcb1fe (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2015-03-04T12:47:40Z (GMT) No. of bitstreams: 1 Thomaz Freire - Versão Final.pdf: 1993009 bytes, checksum: f6dcfe8872f8ff8f6d9f063b1ebcb1fe (MD5) / Made available in DSpace on 2015-03-04T12:47:54Z (GMT). No. of bitstreams: 1 Thomaz Freire - Versão Final.pdf: 1993009 bytes, checksum: f6dcfe8872f8ff8f6d9f063b1ebcb1fe (MD5) Previous issue date: 2009-06-01 / This thesis provides evidence on how negative correlated is diversification and enterprise value. This relation is observed for different measures o f diversification and holds even if we control the effect of other variables known to be value drivers. We couldn't finda very robust prove that the negative effect of diversification falls when it appears in more related segments. Despi te that, our results indicate that this hypothesis should be true. Another interesting result is that like the focused companies, the highly diversified ones have also a greater value then the others. We find evidence on a curvilinear relation between diversification and value. The minimum value is found with an intermediary levei of diversification. Finally, we show that the effect of diversification on the enterprise value begins to be positive ifwe consider only the years of2007 and 2008 in our sample. It suggests that the perception of value for diversitied companies grows in a significant way within periods o f tinancial crisis. / Nesta dissertação, mostramos evidências de que a diversificação e o valor das empresas aparentam ser negativamente correlacionados. Esta relação é observada para diferentes métricas de diversificação e se mantém mesmo quando controlamos o efeito de outras variáveis conhecidas por influenciar o valor das empresas. Nossa análise não conseguiu comprovar de forma robusta se o efeito negativo causado pela diversificação diminui na medida em que esta se dá em segmentos mais relacionados. No entanto há indícios de que esta hipótese seja de fato verdadeira Um resultado interessante observado foi que assim como empresas especializadas, as empresas altamente diversificadas também possuem uma alta percepção de valor. Mostramos que a relação entre valor e diversificação possui o perfil de uma curva côncava com um ponto de mínimo justamente no nível de diversificação intermediário. Por fim, observamos que o efeito da diversificação no valor das empresas nos anos de 2008 e 2007 passou a ser positivo. O que nos sugere que em tempos de crise econômica, a percepção do valor de empresas mais diversificadas aumenta de forma significativa.

[pt] Segundo a abordagem desenvolvimentista, as falhas inatas na capacidade de conexão afetiva das crianças autistas prejudicam o seu engajamento nas interações sociais, ocasionando dificuldades em todo o seu desenvolvimento. Intervenções precoces com base nesta abordagem focalizam as dificuldades iniciais do transtorno autista, de modo a saná-las ou amenizá-las e assim fazer com que as crianças autistas se desenvolvam o mais tipicamente possível. O presente trabalho teve como objetivo a construção de um programa de intervenção precoce que favorecesse o desenvolvimento dos comportamentos do desenvolvimento infantil típico em crianças recém-diagnosticadas autistas, através do fomento da conexão afetiva destas crianças nas interações sociais. Os participantes foram cinco crianças recém-diagnosticadas autistas, entre os três e quatro anos de idade no início da intervenção, e os seus respectivos cuidadores. O programa consistiu em desenvolver a conexão afetiva, seis tipos de interações sociais com as suas variações e vinte e cinco comportamentos do desenvolvimento infantil típico nas crianças atendidas. Estas interações e comportamentos basearam-se nos trabalhos de Brazelton e Cramer, 1990; Carpenter, Nagell e Tomasello, 1998; García-Perez, Lee e Hobson, 1997; Klinger e Dawson, 1992; Leslie, 1987; Maestro et al, 2001; Osterling e Dawson, 1994; Tomasello, 2003 e Wainwright e Fein,1996. O programa mostrou-se eficaz por conseguir desenvolver a conexão afetiva, interações sociais e comportamentos em todos os participantes, embora o grau desta conexão, que variou em cada criança atendida, influenciou o modo como estas interações e comportamentos apareceram no desenvolvimento de cada uma delas. / [en] According to the developmental approach a deficit in the capacity of affectively engaging with others is basic to autism and its impairments in social engagement and developmental deficits. Developmental-based early interventions have targeted this innate deficit in order to minimize developmental deficits and to promote typical behaviors in children with autism and related disorders. The aim of this study was to design an intervention program to promote typical behaviors in early diagnosed autistic children through the support of affective engagement during social interaction. Participants were five 3-4-year-old children recently diagnosed autistic and their caregivers. The program targeted the development of affective engagement, six varieties of social interaction situation and twenty-five typical behaviors. Social interaction situations and typical behaviors were based upon previous work by Brazelton and Cramer, 1990; Carpenter, Nagell and Tomasello, 1998; García-Perez, Lee and Hobson, 1997; Klinger and Dawson, 1992; Leslie, 1987; Maestro et al, 2001; Osterling and Dawson, 1994; Tomasello, 2003 and Wainwright and Fein, 1996. Results showed that the program succeeded in developing affective engagement, social interaction and typical behaviors in every children. Nonetheless, social interaction and typical behaviors could differ among children depending on their degree of affective engagement.

SILVA, Alisson Assunção. Acolá é uma herançazinha que meu avô deixou: maneiras de pertencer à Comunidade do Bonitinho. 2013. 167f. – Dissertação (Mestrado) – Universidade Federal do Ceará, Programa de Pós-graduação em Sociologia, Fortaleza (CE), 2013. / Submitted by Márcia Araújo (marcia_m_bezerra@yahoo.com.br) on 2014-04-14T12:43:50Z No. of bitstreams: 1 2013-DIS-AASILVA.pdf: 14247585 bytes, checksum: fc44a07b10bc5aa1bbc9803c14089f9e (MD5) / Approved for entry into archive by Márcia Araújo(marcia_m_bezerra@yahoo.com.br) on 2014-04-14T13:04:29Z (GMT) No. of bitstreams: 1 2013-DIS-AASILVA.pdf: 14247585 bytes, checksum: fc44a07b10bc5aa1bbc9803c14089f9e (MD5) / Made available in DSpace on 2014-04-14T13:04:29Z (GMT). No. of bitstreams: 1 2013-DIS-AASILVA.pdf: 14247585 bytes, checksum: fc44a07b10bc5aa1bbc9803c14089f9e (MD5) Previous issue date: 2013 / The objective of this paper is to understand the relationship between peasants and land, taking as field of description and empirical analysis the community of Bonitinho, in Canindé-Ceará-Brazil. The present study tried to comprehend, through an ethnographical approach, the world-view of the farmers regarding the feeling of belonging to a certain area, and also as regard to the social organization and knowledge of the agricultural residents, who grow food in the plantings of the family by the fact of descend from a common patriarch. This area is defined by its residents as “land of heritage”. The research, which was carried out between the years 2005 and 2013, focused on the process of value apprehension of these residents and their worldview, which are responsible for guiding them in their relationship with the land through the standards established by the very community. Thus were observed singularities in the way they use the natural resources based on the right of use and heritage of the land, as well as in the acquisition of movable and immovable property through the supportive social relations established according to the degree of relatedness. / Esta dissertação tem por objetivo compreender a relação da campesinidade com a terra, tomando como campo de descrição e análise empírica a comunidade conhecida pelo nome de Bonitinho, no município de Canindé-CE. Busquei, por meio de uma abordagem etnográfica, conhecer a visão de mundo expressa pelos agricultores no referente ao sentimento de pertencer a determinado território e no que concerne à organização social e ao saber agrícola de moradores que cultivam gêneros alimentares em roçados da família, por descenderem de um patriarca comum. Esse território é definido por seus moradores como “terras de herança”. O trabalho de pesquisa, que ocorreu entre os anos de 2005 e 2013, focalizou, portanto, a apreensão dos valores e visão de mundo desses camponeses que orientam sua relação com a terra através de normas estabelecidas pela própria comunidade. Nesses termos foram observadas singularidades na apropriação dos recursos naturais consubstanciada no usufruto e sucessão da terra, bem como na aquisição de bens móveis e imóveis a partir de relações sociais solidárias estabelecidas mediante o critério do parentesco.

Conselho Nacional de Desenvolvimento CientÃfico e TecnolÃgico / Esta dissertaÃÃo tem por objetivo compreender a relaÃÃo da campesinidade com a terra, tomando como campo de descriÃÃo e anÃlise empÃrica a comunidade conhecida pelo nome de Bonitinho, no municÃpio de CanindÃ-CE. Busquei, por meio de uma abordagem etnogrÃfica, conhecer a visÃo de mundo expressa pelos agricultores no referente ao sentimento de pertencer a determinado territÃrio e no que concerne à organizaÃÃo social e ao saber agrÃcola de moradores que cultivam gÃneros alimentares em roÃados da famÃlia, por descenderem de um patriarca comum. Esse territÃrio à definido por seus moradores como âterras de heranÃaâ. O trabalho de pesquisa, que ocorreu entre os anos de 2005 e 2013, focalizou, portanto, a apreensÃo dos valores e visÃo de mundo desses camponeses que orientam sua relaÃÃo com a terra atravÃs de normas estabelecidas pela prÃpria comunidade. Nesses termos foram observadas singularidades na apropriaÃÃo dos recursos naturais consubstanciada no usufruto e sucessÃo da terra, bem como na aquisiÃÃo de bens mÃveis e imÃveis a partir de relaÃÃes sociais solidÃrias estabelecidas mediante o critÃrio do parentesco. / The objective of this paper is to understand the relationship between peasants and land, taking as field of description and empirical analysis the community of Bonitinho, in CanindÃ-CearÃ-Brazil. The present study tried to comprehend, through an ethnographical approach, the world-view of the farmers regarding the feeling of belonging to a certain area, and also as regard to the social organization and knowledge of the agricultural residents, who grow food in the plantings of the family by the fact of descend from a common patriarch. This area is defined by its residents as âland of heritageâ. The research, which was carried out between the years 2005 and 2013, focused on the process of value apprehension of these residents and their worldview, which are responsible for guiding them in their relationship with the land through the standards established by the very community. Thus were observed singularities in the way they use the natural resources based on the right of use and heritage of the land, as well as in the acquisition of movable and immovable property through the supportive social relations established according to the degree of relatedness.

Titel: Kompetens, autonomi och samhörighetens betydelse för arbetsmotivation – En studie om medarbetares motivation inom upplevelseindustrin Nivå: C-uppsats i ämnet företagsekonomi   Författare: Josefin Tangen, Pauline Wiberg   Handledare: Monica Wallmon, Maria Fregidou-Malama   Datum: 2018 – januari   Syfte: Syftet med denna studie är att öka förståelsen för hur individens grundläggande behov av kompetens, autonomi och samhörighet påverkar arbetsmotivation inom upplevelseindustrin.   Metod: Studien utgår från en kvalitativ metod med semistrukturerade intervjuer. Sammanlagt 10 intervjuer genomfördes med medarbetare inom upplevelseindustrin. Det insamlade materialet har analyserats med hjälp av en tematisk analys.   Resultat & slutsats: Resultatet av studien visar att samtliga tre grundläggande behov påverkar arbetsmotivationen hos medarbetare inom upplevelseindustrin, samt att ledningen arbetar med att främja dessa tre behov. Respondenterna anser att ledningen arbetar med att främja samhörighet på ett tillfredställande sätt men att arbetet med att tillgodose behovet av kompetens och autonomi kan förbättras. Förslag till fortsatt forskning: Då flertalet respondenter poängterat att positiv återkoppling från kunder är av stor betydelse, föreslår vi att fortsatta studier kan undersöka om kundens återkoppling möjligen upplevs viktigare än ledarens återkoppling för medarbetare inom upplevelseindustrin. Ytterligare förslag till fortsatt forskning är att genomföra en mer omfattande studie för att skapa djupare förståelse, eftersom att denna studie är begränsad till endast tio intervjuer. Då studien endast utgår från ett medarbetarperspektiv skulle framtida forskning avseende behovstillfredsställelse och arbetsmotivation utifrån ett ledningsperspektiv bidra till ökad förståelse inom ämnet.   Uppsatsens bidrag: Genom denna studie har vi ökat förståelsen för hur individens tre grundläggande behov påverkar arbetsmotivation inom upplevelseindustrin, som är ett outforskat område. Denna studie tillför således ett teoretiskt bidrag gällande ett nytt område, upplevelseindustrin, till den befintliga forskningen avseende arbetsmotivation. Vi menar också att denna studie bidrar till praktiken då vi uppmärksammat och studerat medarbetarens centrala roll inom upplevelseindustrin. Denna studie kan således ge ett bidrag till ledare inom upplevelseindustrin i deras arbete med att motivera medarbetare, vilket i det förlängda leder till en positiv upplevelse för kunden och en lönsam verksamhet.   Nyckelord: Upplevelseindustrin, arbetsmotivation, kompetens, autonomi, samhörighet, Self-Determination Theory, Servant Leadership. / Title: The importance of competence, autonomy and relatedness for employee motivation - a study about employee motivation within the experience economy   Level: Final assignment for Bachelor Degree in Business Administration   Author: Josefin Tangen, Pauline Wiberg   Supervisor: Monica Wallmon, Maria Fregidou-Malama   Date: 2018 – January   Aim: The aim of this study is to increase the understanding of how the individual's basic needs for competence, autonomy and relatedness affect employee motivation within the experience economy.   Method: The study is based on a qualitative approach. A total of 10 interviews were conducted with employees in the experience economy. We analyzed our material using a thematic analysis.   Result & Conclusions: The result of this study shows that all three basic needs affect employee motivation within the experience economy. This study also shows that management is working to promote these three basic needs. Respondents believe that their need of relatedness is promoted in a satisfactory manner, but that efforts to meet the need for competence and autonomy can be improved.   Suggestions for future research: Since the majority of respondents emphasized that positive feedback from customers is of great importance, we suggest that further studies investigate if customer feedback is possibly more important than the leader’s feedback for employees in the experience economy. Since this study is confined to only ten interviews another proposal for future research is to do a more extensive study in order to create deeper understanding. As the study is based solely on an employee perspective, we suggest that further studies can investigate need satisfaction and employee motivation from a management perspective to contribute to deeper understanding within the matter. Contribution of the thesis: Through this study, we have increased the understanding of how the individual's three basic needs affect employee motivation in the experience economy, which is an unexplored area. Therefore, this study adds a theoretical contribution to existing research in employee motivation in terms of a new field, the experience economy. We also believe that this study contributes to the practice as we have noted and studied the central role of employees in the experience economy. This study can therefore contribute to leaders in the experience economy in their efforts to motivate employees, which in the long run leads to a positive experience for the customer as well as a profitable business. Key words: Experience economy, employee motivation, competence, autonomy, relatedness, Self-Determination Theory, Servant Leadership.