Made available in DSpace on 2016-04-18T12:12:32Z (GMT). No. of bitstreams: 15 Ricardo Luis Silva1.pdf: 3940901 bytes, checksum: bd950ce9ddc935c85502004dfee7f324 (MD5) Ricardo Luis Silva2.pdf: 2135438 bytes, checksum: dc04ba1f03a54da0d31f3a31844543ea (MD5) Ricardo Luis Silva3.pdf: 2078321 bytes, checksum: d38415c9a87f1cd57e90c45d325824a0 (MD5) Ricardo Luis Silva4.pdf: 2096546 bytes, checksum: a2e7d4452aa20b83f68a0d0749fd2efd (MD5) Ricardo Luis Silva5.pdf: 3146651 bytes, checksum: 8d81feb001e6e659a35ec59f664db8d1 (MD5) Ricardo Luis Silva6.pdf: 1975681 bytes, checksum: 51771caae30704fd3de6ced7587731d5 (MD5) Ricardo Luis Silva7.pdf: 1572528 bytes, checksum: 4450569fece868dc7c55b60853a24161 (MD5) Ricardo Luis Silva8.pdf: 2403329 bytes, checksum: 32f4836dbcf315d7588479b889d85d87 (MD5) Ricardo Luis Silva9.pdf: 3078211 bytes, checksum: b8dc849f9d71a4194d163679ecf56321 (MD5) Ricardo Luis Silva10.pdf: 1946003 bytes, checksum: a883983c79e5b40f18d7c3a6ef8f362c (MD5) Ricardo Luis Silva11.pdf: 3281835 bytes, checksum: ec5c269cf14691410783714b0af6f5c0 (MD5) Ricardo Luis Silva12.pdf: 3196600 bytes, checksum: 35de7b52b251af69542d31533f0288ba (MD5) Ricardo Luis Silva13.pdf: 3284221 bytes, checksum: 5c6e42fd0c7d148336756ade909e88eb (MD5) Ricardo Luis Silva14.pdf: 3325569 bytes, checksum: e908d96c75e4ea795cb3d2865fc6c9b0 (MD5) Ricardo Luis Silva15.pdf: 1656213 bytes, checksum: 6c01d346358713f62a6edf2a19dd0de6 (MD5) Previous issue date: 2009-02-02 / Fundo Mackenzie de Pesquisa / This paper discusses possibilities of reading a contemporary metropolis, represented here by the city of São Paulo. To do this, an icon in the city was chosen to simulate those possible readings. This object is the São Vito building, or "treme-treme", a sample of the chaotic organization and development who insists to remain rooted in the paulistanian territory. And to accomplish this task of reading, I adopted and absorbed a fundamental concept in contemporary philosophy: the rhizome. With this concept in mind, the subjects were formatted in the form of letters of the alphabet, creating a dictionary, or rather, a rhizomatous abecedarian. During its development, this work has turned into a documentation. A documentation of processes, pathways, the usually marginalized elements of academic studies over the city, about really experiencing the city. Take the city for yourself, viscerally. In the end, this work clarifies a further possibility of reading and ownership of this complex and instigating entity that is São Paulo, without, of course, ignore or discredit those traditional ways to realize such readings. It just tried to think about how to read the city. A reading more open, derivative and rhizomatous. / Este trabalho aborda possibilidades de leitura de uma metrópole contemporânea, representada neste caso pela cidade de São Paulo. Para tal, um ícone presente na cidade foi escolhido para simular essas possíveis leituras. Este objeto é o edifício São Vito, ou treme-treme , uma amostra da organização e do desenvolvimento caótico que insiste em permanecer enraizado no território paulistano. E para realizar essa empreitada de leitura, tomei a liberdade de adotar e absorver um conceito fundamental na filosofia contemporânea: o rizoma. Com esse conceito em mente, os temas foram formatados em forma de letras do alfabeto, criando um dicionário, ou melhor, um abecedário rizomático. Durante seu desenvolvimento, este trabalho se transformou em uma documentação. Uma documentação sobre os processos, os percursos, os elementos normalmente marginalizados dos estudos acadêmicos sobre a cidade, sobre o vivenciar realmente a cidade. Apropriar-se, visceralmente. E, no fim, este trabalho explicita uma outra possibilidade de leitura e apropriação desta complexa e instigante entidade que é São Paulo, sem, é claro, desconsiderar ou desqualificar as ditas maneiras clássicas e estabelecidas de realizar tal leitura. Apenas procurou-se refletir sobre ler a cidade de uma forma mais aberta, derivática e rizomática.

The paper explores the rise of digital cartography and subsequently location-based services, using Foursquare as case study. In fact, the rise of smartphones and wireless technologies have made Internet ubiquitous and online services accessible from anywhere. In this context, I address the changes in carthography and how it has been remediated on digital media. I then analyze some of the developments brought by the Web 2.0 in relation to location-based services, especially user-generated content, social networking websites, tagging and geotagging. Foursquare's content is created by its users, therefore enabling them to map the(ir) world. Foursquare remediates maps and travel guides, and it uses game dynamics to foster usage and sharing. The concept of online identity-building will be also addressed in relation to the sharing of one's location and how these factors enhance performative aspects. I conclude by investigating how the geotagging tendency on social networking platforms could be as well seen as a tool for enhancing user-generated surveillance.

My thesis aims to anatomize the cognitive theory of metaphor and suggests a Peircean semiotic perspective on metaphor study. As metaphorical essentialists, Lakoff/Johnson tend to universalize a limited number of conceptual metaphors and, by doing this, they overlook the dynamic relation between metaphorical tenor and vehicle. Such notion of metaphor is not compatible with the polysemous nature of the sign. The diversity and multivalency of metaphorical vehicle, in particular, cast serious doubts on the hypothesis of “conceptual metaphors” which, being meta-metaphorical constructs, can tell us nothing but a dry and empty formula “A is B”. Consequently, Lakoff/Johnson’s notion of conceptual metaphor is very much a Chomskyan postulation. Also problematic is the expedient experientialism or embodied philosophy they have put forward as a middle course between objectivism and subjectivism. What is missing from their framework is a structural space for dynamic interpretation on the part of metaphor users. In contrast, cognitive linguists may find in Peirce’s theory of the sign a sound solution to their theoretical impasse. As a logician, Peirce sees metaphor as the realization of iconic reasoning at the language level. His exposition on iconicity and iconic reasoning has laid a solid foundation upon which may be erected a fresh epistemology of metaphor fit for the contemporary study of language and mind. Broadly speaking, metaphor in Peirce can be examined from roughly two perspectives. Macroscopically, metaphor is an icon in general as opposed to index and symbol, whereas, microscopically, it is a subdivided hypoicon on the third level as opposed to image and diagram. Besides, Peirce also emphasized the subjective nature of metaphor. Semioticians after Peirce have further developed his theory on metaphor. For example, through his concept of “arbitrary iconicity”, Ersu Ding stresses the arbitrary nature of metaphorization and tries to shift our attention away from Lakoff/Johnson’s abstract epistemological Gestalt to the specific cultural contexts in which metaphors occur. Umberto Eco, on the other hand, sees interpretation of signs as an open-ended process that involves knowledge of all kinds. Encyclopedic knowledge thus serves as unlimited source for metaphorical association. For Eco, the meaning of a metaphor should be interpreted in the cultural framework based on a specific cultural community. Both Ding’s and Eco’s ideas are in line with Peirce’s theoretical framework where the meaning of a metaphor depends on an interpreter in a particular socio-historical context. They all realize that we should go beyond the ontology of metaphorical expressions to acquire a dynamic perspective on metaphor interpretation. To overcome the need for presupposing an omnipotent subject capable of knowing the metaphor-in-itself, we turn to Habermas’s theory of communicative action in which the meaning of metaphor is intersubjectively established through negotiation and communication. Moreover, we should not overlook the dynamic tension between metaphor and ideology. Aphoristically, we can say that nothing is a metaphor unless it is interpreted as a metaphor, and we need to reconnect metaphors with the specific cultural and ideological contexts in which they appear.

The aim of this degree project is to provide a description of the social movements that struggle against mega projects in Europe and of the relations between them. A body of literature on neoliberalism sets the context in which these struggles take place. The concept of rhizome, encompassing characters of multiplicity, heterogeneity, horizontality, is presented as a theoretical framework. These theoretical foundations are confronted with investigation on two levels. At a general level, internet-based research is carried out to map, at least in part, the constellation of movements involved. At a more focused level, participant observation is conducted in specific sites in order to grasp the ideas, discourses and meanings that colour the struggles. By setting the struggles in a wider political context and by experimenting alternative social and spatial practices, the rhizome of movements gives deeper significance to the contestation of mega projects and opens societal prospects.

This dissertation focuses on the problematic of the use of specific virtual representational methods and their influence on the construction of the new visuality. The aim of this dissertation is to show how computer simulations and visualizations used in medical imaging change the way of our apprehension of the world. Nowadays, within academic circles we witness both optimistic and sceptic theories concerning the effects of integration of computer technology and human apprehension. In this work we would like to answer the question about the type of knowledge we gain through virtual visualizations and we would like to prove that virtual simulations don't necessarily have to be a threat but, on the contrary, by developing visual imagination they can support new, creative apprehension of reality. Key words Linear perspective, logic of database, narrative, rhizome, scopic regime, simulation, simulacrum, virtuality, vision, visuality, visualization

本論は、まず、複雑系の科学観をベースとした「生命論パラダイム」でのソーシャル・イノベーションを提唱し、自己組織性の理論と京都市での実践をベースに、地域人材が地下茎のようにつながり、相互作用する「地域人材リゾーム」を定義した。そして、そのファーストステップの具体的な手法として筆者が考案した「ZUKANインタビュー」を取り上げ、事例として、札幌市で継続的に取り組まれている「札幌人図鑑」を対象に質的調査およびM-GTAでの分析を行った。これらの考察を通じて、地域に暮らす「凡人」たちの創発による新しい地域社会形成への展望を示した。 / 博士(ソーシャル・イノベーション) / Doctor of Philosophy in Social Innovation / 同志社大学 / Doshisha University

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This essay presents how a newly created non-binary folk costume named Bäckadräkten will  change and challenge traditions regarding Swedish folk costumes from the eighteenth century.  Bäckadräktens background as a tool to invent a new type of non-binary folk costume is presented. Different parts of Bäckadräktens clothing as a non-binary dress is compared to traditional folk costumes regarding male and female dressing as a mean of status concerning marriage and age.  Traditionally folk costumes usually derive from a specific region in contrast to Bäckadräkten with its background from the queer or non-binary community. Bäckadräkten can be used in different ways, colours and materials. It can be seen as a new type of folk costume for everyone who wants one and can be used in full scale or just as a part combined with other types of dresses. The founder of Bäckadräkten is the artist Fredy Clue and they want it to be a folk costume for everyone, not only non-binary or queer.       The analysis regarding Bäckadräkten is made by using ANT Action Network Theory and Queer Theory and focus on non-binary. The view of Bäckadräkten as a rhizome with a big and growing connected network is discussed. Seven people has been interviewed about their view regarding both folk costumes and Bäckadräkten.

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