Enterprises have to think about how to let their customers trade on their websites to gain profits. Therefore¡A good electronic service quality is even more important to the customers now¡A this research is trying to explore the standard of electronic service quality . According to what Zeithaml et al. (2002) proposed as ¡§e-SQ model¡A¡¨ we set up the "e-SQ model¡¨ of the website of Carnews.com.tw¡A and bring up five dimensions as ¡§efficiency and reliability¡A¡¨ ¡§fulfillment and compensation¡A¡¨ ¡§contact and responsiveness ¡A¡¨ ¡§privacy¡A¡¨ and ¡§system availability¡A¡¨ to prove the proposition that ¡§Information Gap¡A¡¨ and ¡§Fulfillment Gap¡¨ do exist during the process of e-service quality delivery¡A especially among the manager¡A and the online-user. Through the method of interview and e-questionnaire¡A we confirm these propositions successfully. The Carnews.com.tw can enhance service quality by improving the listed five dimensions. This study proposes certain suggestions from the dimensions of ¡§efficiency and reliability¡A¡¨ ¡§fulfillment and compensation¡A¡¨ ¡§contact and responsiveness¡A¡¨ and ¡§privacy¡A¡¨ in order to bridge the gap between the manager and online-user. Moreover¡A this thesis hopes to benefit the exercise and service quality of Carnews website and online-user¡¦s satisfaction. The performance of service and customer satisfaction is not significantly affected by ¡§expectation of service¡A¡¨ however¡A online-user¡¦s perceived ¡§performance of service¡¨ and ¡§gap between expectation and performance¡¨ has significant impact on customer satisfaction. Furthermore¡A the performance of service has greater power to interpret the variation of customer satisfaction. Finally¡A we hope to provide suggestions to the enterprises in this field or the ones that want to participate in to upgrade their electronic service quality and gain profits. Besides¡A from the perspective of management¡A this research also hopes that through the questionnaire¡A managers of the E-commerce can understand more about the way of the customers use to evaluate electronic service.

Objective: The purpose of the study is to explore the gap of service quality between pediatric therapist and family of children with disabilities. Service Quality Model and SERVQAL were used to evaluate and compare expectations and performance of service quality for pediatric therapist and family members. Based on the research results, pediatric therapist and rehabilitation department can adjust the service quality and responsiveness. Method: Pediatric therapists and family of children with disabilities from 7 hospitals or rehabilitation clinics in Kaohsiung area completed an adapted SERVQUAL questionnaire. A total of 60 SERVQUAL questionnaires from pediatric therapists and 228 questionnaires from family members were distributed. Fifty-four questionnaires from pediatric therapists and 209 questionnaires from family were returned (response rate is 90% and 91%, respectively). The collected data was analyzed with descriptive statistics, t-test, and one-way ANOVA by using SPSS Windows version 17.0. Result: (1) The dimension of assurance was ranked the most important in expectations and performance of service quality for pediatric therapists and family of children. (2)The major expectation gap between pediatric therapists and family of children is the dimension of Responsiveness, and then Empathy. (3)The major gap between expectations and performance of service quality for pediatric therapists is the dimension of Tangibles. (4)The factor influences expectation of service quality is sex of pediatric therapists and family of children, autism diagnosis, and the level of the disabilities handbook. The factor influences performance of service quality is sex of pediatric therapists, the level of hospitals where therapists work, autism diagnosis, and the level of the disabilities handbook . Conclusion: For family of children with disabilities, it is very important that pediatric therapists not only get professional knowledge but also with abundant working experience. About service quality, pediatric therapists shall maintain professional and reliable services. The study suggests the tangible quality can be improved such as facilities, assistive device, environment cleaning, and parking problem.

With the rise of Internet, ¡§Electronic Mailbox¡¨ becomes the most immediate communication channel between government and citizens beyond limit of time and distance. Apparently, Electronic Mailbox appears as one of the two-way interactive e-government services; moreover, it is commonly available on all country government web sites and offers two-way communication service channel. Citizens are able to express their opinions, doubts, and complaints regarding policies, laws, and regulations via such electronic approach, and can look forward to receiving prompt responses or results. On the other hand, through civic participation, government enables to gather public opinions and then, to transform them into knowledge resources to policy and strategy decision-making. Therefore, the service quality of Electronic Mailbox not only becomes the manifest index of e-government service, but also influences citizen¡¦s satisfaction with government services. According to what Zeithaml et al. (2002) proposed as ¡§e-SQ model,¡¨ we set up the "e-SQ model¡¨ of Kaohsiung City Mayer¡¦s Electronic Mailbox, and bring up six dimensions as ¡§efficiency,¡¨ ¡§reliability,¡¨ ¡§fulfillment,¡¨ ¡§privacy,¡¨ ¡§responsiveness,¡¨ and ¡§empathy¡¨ to prove the proposition that ¡§Information Gap,¡¨ ¡§Design Gap¡¨ and ¡§Fulfillment Gap¡¨ do exist during the process of e-service quality delivery, especially among the manager, designer and the citizen. Through the method of interview and e-questionnaire, we confirm these propositions. The result shows that among these expectations of services, citizens would like to emphasize on ¡§operation instructions¡¨ most, subsequently ¡§ease of use,¡¨ and then ¡§politeness of responsiveness and offering interactive service.¡¨ After experiencing the services of Electronic Mailbox, citizens satisfy with ¡§operation instructions and submitting on line¡¨ the most, but almost displease with ¡§the accuracy of commitment¡¨ and ¡§degree of solving the problem,¡¨ which means the government has to understand the needs and troubles of the citizens, and then figure out some practical way to solve their problems. At last, according to these factors, this thesis proposes certain suggestions from the viewpoints of ¡§system,¡¨ ¡§the government staff,¡¨ and ¡§the needs of citizens¡¨ in order to bridge the gap between the manager, designer, and citizen. Moreover, this thesis hopes to benefit the exercise and service quality of Electronic Mailbox and citizen¡¦s satisfaction.

壹、研究目的 本研究乃是以速食業服務品質為研究對象，目的在探討速食業業者與消費大眾在服務 品質認知上的差異。希望透過瞭解消費者的看法與業者的作法，分析兩者間的差異， 並提出解釋與建議。 貳、文獻探討 本研究主要依Parasuraman, Zeithamalk 及Berry 等所提出之「服務品質模式」為研 究架構，並依產業特性略加修正。 參、研究方法與內容 本文以問卷為研究工具，分別對速食業業者與消費大眾進行調查，瞭解兩者對服務品 質因素的認知；再以因素分析縮減屬性的構面，找出較具代表性的屬性；以變異數分 析檢定速食業業者與消費大眾在各屬性的認知差距；最後則比較消費者對中西式速食 服務品質感受的差異，以及個人差異、過去經驗、口碑相傳、媒體溝通對顧客在服務 品質認知是否有顯著影響。 肆、研究結果 研究結果顯示，速食業業者對顧客預期的認知，顧客實際感受與預期之服務品質水準 之間確有差距存在。其原因乃是管理階層自覺顧客對各項服務屬性的重視程度與實際 情況有出入。

壹、研究目的： 本研究乃是以國際觀光旅館之服務品質為研究對象，目的在探討國際觀光旅館與其消 費者在服務品質認知上的差異，在確認其差異後，再歸納其因素，並提出縮減其差異 的建議。 貳、文獻： 本研究主要以Parasuraman, Zeichamal及Berry 等人所提之”服務品質模式”為研究 架構，再針對所探討產業之特性而加以修正而成。 參、研究方法： 首先乃針對國際觀光旅館之管理階層及消費者來調查對飯店提供之客房、餐廳及大廳 服務項目之認知，而後以Ｔ檢定來測試其間差異，並以因素分析來縮減其構面，找出 具代表性的屬性。 肆、研究內容： 主要分為緒論、文獻探討、研究方法、研究發現與結論建議五大部份。 伍、研究結果： 研究結果顯示，國際觀光旅館對顧客預期的認知與顧客實際所預期之間、顧客預期之 服務品質水準與實際感受到服務水準之間確車銪差異存在，造成差異之原因乃是管理 階層所認為顧客對服務屬性之重視程度與實際情況有出入。

本研究主要是以醫院門診服務品質為研究對象，目的在探討醫院與一般大眾在服務品 質認知上的差異。根據Parasuraman 、Zeithamal 及Berry 等所提的「服務品質模式 」，可知醫院對顧客感受的認知與顧客實際感受的服務品質之間是有差距存在的，為 了證實此差距的存在，必須先瞭解醫院門診顧客與院方在評估服務品質時所考慮的因 素及其重視程度。根據Donabedian等之架構，本文將整個醫院門診服務品質有關的屬 性分為結構、過程，以及結果三部份，利用問卷，分別對門診顧客和醫院有關工作人 員進行調查；再以因素分析縮減屬性的構面，找出較具代表性的屬性；以變異數分析 證實醫院與顧客認知間的差距，最後則比較對服務品質認知有顯著影響者。 研究結果顯示：醫院對顧客預期的認知與顧客實際所預期之間，顧客預期的服務品質 水準與實際感受到的之間確都有差距存在，而造成差距的主要原因是醫院所認為顧客 對各屬性的重視程度與實際情況有出入，凡醫院對服務品質較常衡量的，或相關服務 人員對院內改善服務品質活動較瞭解的，其差距會比較小。而顧客方面，凡對醫療有 關訊息較關心的，或去過愈多家醫院的，其預期的服務水準與實際感受之間的差距會 比較大。

資訊科技的運用與新公共管理的興起帶動了電子化政府的蓬勃發展，運用資訊科技整合跨機關業務，提供符合顧客導向之服務，逐漸成為政府服務中心思想的哲學，然對官僚體系運作必然產生一定的衝擊，因此在推行電子政府政策時除著重外部顧客的滿意度外，內部顧客的需求亦應被重視，組織應創造一個讓「內部顧客滿意的外部顧客服務環境」，以提升服務效能。 應用現代網路便利工具開辦企業，近年謂為一股國際趨勢潮流。開辦企業業務在國際間之排名逐漸受到我國輿論重視，為提升國際競爭力，我國於2011年建置開辦企業「公司及商業一站式線上申請作業網站」，以整合公司(商業)名稱預查及設立、營業登記、勞健保投保單位設立及工作規則核備等跨部會機關之申辦業務於同一網站，簡政便民。然在滿足外部顧客需求的同時，對於內部顧客的效益為何?引發研究動機。 本研究以內部顧客的角度建立跨機關整合型電子化服務效益評估架構，分析一站式系統之設計與整合之現況，並以PZB服務品質模式之顧客缺口為基本概念，探究「行政流程」、「資科應用」及「成本效率」三大構面之品質認知程度，以滿意度來評定一站式系統之成效，透過實證資料進行模型評估，並針對資料驗證之結果進行深度訪談。本研究建議主管機關應重視內部顧客缺口，定期傾聽內部顧客需求，掌握負面隱形成本，並透過強化系統功能、整合作業程序、簡化退費機制、檢討現行法令等措施，使一站式系統更貼近內部顧客需求，提升內部顧客整體滿意度。 / The application of information technology and emergence of new public management have set off the booming of e-government. As a result, using information technologies to integrate public sectors' businesses for providing customer-oriented services has gradually become a centric philosophy of government services. However, such a transition inevitably impacts bureaucratic operations, and to make a successful e-government, both the external customer satisfaction and internal customer demands need to be addressed. To this end, organizations should create an "external customer service environment satisfied by internal customers" in order to promote the service performance. Using modern Internet tools to start a business has become a global trend in recent years. In the meantime, the international ranking of startup businesses are getting more and more attentions in our domestic market. To raise our international competitiveness, in 2011 our government established the "Company and Business One-stop Service Request" for startups, which is a single-entry portal that combines company(business) name pre-inspection and registration, business registration, labor health insurance registration, and company's internal work regulation approval, providing simplified and convenient startup process. When the external customer requirements are met, what is the efficacious benefits to the internal customers? This is exactly the motivation of this research. From the perspective of internal customers, this research establishes a cross-department, integrated e-service benefit evaluation framework, to analyze the status quo of the one-stop registration system design and integration. By taking the customer gap of PZB service quality model as the fundamental concept, this research explores the level of quality cognition from the three constructs of "administrative process flow", "information science application" and "cost efficiency", and takes level of satisfaction as the basis to evaluate the one-stop registration system performance. Empirical data are taken for model assessment, and the result from data verification is taken for in-depth interviews. This research suggests that competent authorities look into the internal customer gap and periodically listen to the internal customer requirement, so as to grasp invisible negative costs, and through reinforced system functions, integrated operating procedures, simplified refund mechanism, and review of present regulations, to make the one-stop registration system more attentive to the internal customer requirements, and thus raise the overall internal customer satisfaction.

The primary aim of this thesis was to explore the role culture plays in service delivery, more specifically on consumers' perceptions of service quality and its potential impact on complaint behaviour. A key premise of the thesis was that prominent models of service quality are conceptualized largely in western contexts without considering conceptual meaning in various contexts or nuances of meaning. Furthermore, there may indeed be unique aspects of culture in each context not yet identified in the extant literature. With this in mind, a qualitative approach was employed in order to gain an in-depth understanding of consumers' perceptions. The thesis was conducted in three stages culminating in three separate papers. Stage 1 involved a student sample of Trinidad and Tobago nationals currently enrolled at university in the North West region of the UK. Generally this stage served as a pilot for the larger cross-national study. Interview data and subsequent thematic analyses culminated in a holistic, multi-dimensional hierarchical framework labelled Conceptualization of Service Quality in Cultural Context (CSQCC). Within this framework two key cultural triggers called Culture of Closeness and Culture of Servitude where found to have an overarching influence on all variables in the model. As well as uniquely including culture, the CSQCC also encompasses human resources and operational variables not included in traditional service quality models namely Employee Work Ethic/Attitudes, Organizational Responsibility and Customer Responsibility. Stage 2 which included samples of British and Trinidad and Tobago nationals, all currently living in their country of birth were part of the larger study sample. Findings from both country contexts indicate that the general structure of the CSQCC identified in Stage 1 is upheld demonstrating universality in terms of the range of factors consumers utilize in their evaluations of service quality, at least in Britain and the UK. Notwithstanding the similarities, the importance weightings for the universal aspects of the CSQCC framework appear to vary. Furthermore, cultural triggers again were found to have an overarching influence consumers' perceptions, two such triggers were identified for British nationals-British Reserve and Culture of Cordiality, and for Trinbagonian nationals two additional triggers-Festive Culture and Culture of Entitlement. Data for Stage 3 was collected at the same time at Stage 2 and involved a cross-national analysis of consumer complaint behaviour. Based on the empirical data a Cultural Framework of Consumer Complaint Behaviour (CFCCB) was proposed inclusive of consumers' behavioural processes and post-interaction behavioural outcomes. There are four key processes-cognitive, motivational, environmental and emotive-with emotions playing a central role. The unique cultural triggers identified in Stages 1 and 2 were also found to influence these behavioural processes which in turn impact behavioural outcomes. To the best of the researcher's knowledge such a holistic model as the CFCCB has not been previously conceptualized. There is no such thing as "culture-free" behaviour; culture and human behaviour are deeply intertwined, and thus multinationals and global firms need to be environmentally sensitive, identify the cultural triggers in potential markets, and assess their likely impact on service quality delivery.