A study of Elite Salespeople (ES), those salespeople who maintain and sustain consistent high performance in the sales task was completed to discover and understand elite salesperson behavior. Analysis of participants' responses to structured depth interview questions led to the emergence of a construct called a Selling Orientation (SO). SO is made up of behaviors that guide salespeople to build, maintain, and monitor their personal credibility both with customers and industry members, as well as within the company. A number of field pre-tests were performed to derive a measurement scale for SO. This process was followed by a field survey that measured SO in a sales force. Confirmatory factor analysis was performed to assess the validity of the measurement scale and results support internal consistency and construct validity of a short 9 item scale for SO. This study advances the understanding of sales performance related theory by illuminating attributes of ES's. Additionally, this study introduces the concept of a Selling Orientation that is associated with high sales performance and key account management. Finally, the study introduces a measurement scale useful in the study of salespeople's selling orientation.

Submitted by William Justo Figueiro (williamjf) on 2015-06-26T23:28:05Z No. of bitstreams: 1 44.pdf: 2058325 bytes, checksum: 85f4677f0d2fff95753b6630d7620ece (MD5) / Made available in DSpace on 2015-06-26T23:28:05Z (GMT). No. of bitstreams: 1 44.pdf: 2058325 bytes, checksum: 85f4677f0d2fff95753b6630d7620ece (MD5) Previous issue date: 2011-07-13 / Nenhuma / A compreensão sobre os fatores que influenciam o desempenho do vendedor e de como estes fatores variam, em diferentes contextos, é fundamental tanto para os gestores quanto para os pesquisadores em vendas e marketing. Em uma economia cada vez mais interligada e voltada para o conhecimento, onde os consumidores e clientes estão cada vez mais informados e exigentes, novos desafios são impostos aos vendedores. Diversos estudos buscam identificar quais são os fatores que mais influenciam o desempenho do vendedor. A importância destes fatores pode variar de acordo com o tipo do produto e do contexto onde as vendas são realizadas. Este trabalho busca propor e testar um modelo que consolida diversos fatores influenciadores do desempenho do vendedor vinculado a empresas atacadistas que atuam no Brasil. Além disso, o trabalho busca identificar também se existe e qual é a influência da experiência profissional em vendas do vendedor sobre as relações entre os fatores influenciadores do desempenho e o desempenho do vendedor. Para atingir seus objetivos, este estudo revisa diversos modelos validados em outros contextos de vendas e realiza a escolha de um deles para, posteriormente, testá-lo através de uma pesquisa descritiva, baseada em uma survey realizada com 301 vendedores externos vinculados a empresas atacadistas localizadas em diversos estados do Brasil. Os resultados obtidos na pesquisa indicam a adequação do modelo testado com bons itens de ajustamento. Entretanto, nem todas as hipóteses do modelo original foram comprovadas. A relação entre Auto-eficácia, Esforço e Desempenho foi confirmada, e demonstrou ser o principal caminho que influencia o Desempenho. A influência moderadora da Experiência sobre a relação entre os constructos Auto-eficácia e Esforço e entre os constructos Competitividade e Esforço também não foi suportada no teste das hipóteses. As implicações destas análises, tanto acadêmicas quanto gerenciais, são discutidas e apresentadas no presente trabalho. O modelo testado e suas escalas podem ser utilizados com o objetivo de avançar novos estudos nesta área, além de servirem como uma ferramenta para os gestores de equipes de vendas. / Understanding which factors influence sales performance and how these factors vary in different contexts is essential both for managers and for researchers in the field of sales and marketing. In an economy that is increasingly interconnected and knowledgebased, where consumers and customers are increasingly informed and demanding, new challenges are imposed on salespeople. Several studies have sought to identify the factors that exert most influence over the performance of salespeople. The importance of these factors may vary according to product type and the context in which sales are made. This paper seeks to propose and test a model that consolidates a number of factors that influence sales performance of salespeople linked to wholesale companies operating in Brazil. In addition, it aims to verify whether and how salespeople’s previous sales experience influences the relations between performance-influencing factors (PIFs) and salespeople’s performance. To achieve these objectives, this paper addresses various models validated in other sales contexts and selects one of these to later test it by means of a descriptive study based on a survey conducted with 301 outside salespeople linked to wholesale companies located in different states of Brazil. The results obtained from the survey indicate that the model tested is suitable for good adjustment items. However, not all the hypotheses of the original model were confirmed. The relationship between Self-efficacy, Effort and Performance has been confirmed and proved to be the main way that influences the performance of the salespeople. The moderating influence of experience over the relationship between the constructs Selfefficacy and Effort and between the constructs Competitiveness and Effort was not supported when the hypotheses were tested. Both the academic and the managerial implications of these tests are presented and discussed in this paper. The tested model and its scales can be used to encourage further studies in this field and serve as a tool for managers of sales teams.

A Study on the relationships between financial advisors¡¦ perceived quota difficulty, customer orientation, job satisfaction and turnover intention- Using Kaohsiung area wealth management banking sector as an example Abstract: In retrospect over the changes of past few decades, service industry has gradually become the largest industry in Taiwan and wealth management banking services has become the most desired financial services over the past few years. Despite that wealth management service has already been in existence in the western world for a long period of time, it is still in its infant stage for the domestic banking sector. In the face of fierce competition, gaining highest profit with lowest risk has been the objective of every bank in Taiwan. How to strengthen the service quality, enhance productivity and retain qualified financial advisor has been financial players¡¦ utmost goal. Thus, this study aims to study the relationships between financial advisors¡¦ perceived quota difficulty, customer orientation, job satisfaction and turnover intention. This research utilizes questionnaire study method and using SPSS for Windows as the tool to conduct statistical analysis, including reliability test, descriptive analysis, ANOVA test, correlation and regression analysis. The research findings are as follow: 1. There has been partial significant difference for individual variables¡¦ with respect to their perceived quota difficulty, customer orientation, job satisfaction and turnover intention 2. There are significant negative correlations between financial advisors¡¦ perceived quota difficulty and customer orientation as well as job satisfaction. 3. There are significant positive correlations between financial advisors¡¦ perceived quota difficulty and turnover intention. 4. There are significant positive correlations between financial advisors¡¦ customer orientation and job satisfaction. 5. There are significant negative correlations between financial advisors¡¦ customer orientation and turnover intention. 6. There was no significant evidence of mediation for customer orientation with respect to perceived quota difficulty and job satisfaction. Given the research results, the financial institutions should seriously look into setting up a reasonable sales quota while simultaneously stress the importance of customer oriented service. The human resources department should establish a comprehensive and thorough benefit policy and training program to enhance employee job satisfaction and reduce turnover intention. On balance, customers and employees are the two most valuable assets for a firm. Only happy employees and excellent service quality can create utmost value and profit for a firm. Key words: wealth management, salespeople (financial advisor), perceived quota difficulty, customer orientation, job satisfaction, turnover intention.

How to increase the extent of sales competency and growth need strength of salespeople would affect individual or organizational performance strongly. This study intends correlating compensation structure with salespeople¡¦s job performance. In this study compensation structure is independent variables, job performance is dependent variables, the distributive equity is a mediator. Besides, we defined the working experience and sales competency as a moderator between the compensation structure and distributive equity, and growth need strength is defined as moderator between the distributive equity and job performance. The subjects of this study are 548 salespeople of a department store in Kaohsiung. This research used the questionnaires. The data were analyzed by reliability analysis, factor analysis, one-way ANOVA and hierarchical regression analysis to discuss the relationships between compensation structure, distributive equity and job performance for salespeople. Besides, the mediating effect of distributive equity and the moderating effect of work experience, sales competency and growth need strength are also discussed. The findings of the study are as follows. (1) Job-based pay correlates positively with the internal equity perception; skill-based pay and performance-based pay correlates positively with the external equity perception. (2) The internal equity perception correlates positively and significantly with working efficiency and attitude, individual equity perception also has significantly positive correlation with job involvement and performance. (3) Mediating effect of distributive equity perception is not significant. (4) Working experience cannot generate moderating effect between compensation structure and distributive equity. (5) Correlation of job-based, skill-based and performance-based pay determined by sales competence and compensation structure creates intervention on perception of both external and internal equity. (6) Growth need strength and perception of external and internal equity under distribution equity also cause intervention on involvement in and performance of work. According to the results, we offer the following suggestions: (1) For retail counters, compensation structure and employees¡¦ distribution equity perception should be highly regarded. Furthermore, strategies of recruitment should be enhanced, and a comprehensive system of on-job training shall be established in order to improve employees¡¦ performance. (2) For salespeople at the retail counters, they should strengthen their competitiveness, understand the meaning of working as a salespeople, develop a correct attitude towards serving customers, and stick to the customer-oriented concept.

The success of any retail institution depends upon many factors including personal selling effectiveness. Traditional sales training has focused primarily on the selling process with emphasis on how to close a sale. The idea of using behavioral style awareness training with salespeople has emerged only recently when behavioral training began to be recognized in the literature as a tool for sales training as well as for management training. The Social Style of Behavior concept developed by Dr. David Merrill was selected for use in this research study. Utilizing this concept, a behavioral style awareness training program was developed involving twenty hours of classroom training. Training methods used were lecture, role play, and videotaped materials with emphasis on behavioral identification and using versatility with applications to personal selling in a retail situation.

Companies worldwide spend millions of dollars on sales training but often fail to address the significant effect of personal attributes of salespeople on sales performance. Grounded in Bandura's self-efficacy theory, the purpose of this quantitative correlational study was to examine the relationship between age, tenure, general self-efficacy, and sales performance among face-to-face salespeople of technology companies worldwide. Understanding this relationship is important to sales managers for predicting sales performance to enhance sustainability. Data were collected from 103 participants between July and September 2019 via a survey link in the largest IT sales professional LinkedIn group. Multiple hierarchical linear regression analysis indicated a significant relationship, F(3,92) = 8.64, p < .001, R2 = .22, between age, length of tenure, general self-efficacy, and sales performance of salespeople. Implications for positive social change include the potential for sales managers to understand the correlates of sales performance better to contribute to the reduction of discrimination when recruiting salespeople of various ages and experience.

Bakgrund och Syfte: I dagens samhälle präglas många marknader av överetablering ochmättnad. Det har skapat en situation där företagen måste agera för att differentiera sig,vilket de gör genom att komplettera sina varuprodukter med tjänster. Det finns däremottendenser på marknaden som tyder på att det verkar vara mer komplicerat att säljavaruprodukter med kompletterande tjänster, än att endast sälja enskilda varuprodukter.Vårt syfte med uppsatsen var att skapa en större förståelse för vad som inträffar idistributionsledet när ett företag väljer att genomgå ett skifte enligt ovan, för att öka sindifferentiering gentemot sina konkurrenter.Design och metod: För att öka förståelsen i enlighet med vårt syfte har vi genomfört enkvalitativ studie kring fenomenet där vi valt att designa den som en fallstudie. Vi hargenomfört en empirisk studie där vi har utgått ifrån RingUp som är en stor kedja påtelekommarknaden. RingUp är en aktör som har genomfört ovanstående skifte och somupplever en situation där försäljningen av de nya kompletterande tjänsterna inte haruppnått det resultat som de hade hoppats på.Resultat och slutsats: Efter att ha genomfört intervjuer med säljare från olikaåterförsäljare inom RingUp-kedjan, bearbetades den informationen med relevant teori. Vikunde dra slutsatsen att den huvudsakliga faktorn som spelar in, är säljarnas inställningtill försäljning av kompletterande tjänster och hur en företagsledning måste lyckas skapaincitament för sin säljorganisation som går hand i hand med deras mål för verksamheten.Studiens värde: Vår studie har kompletterat forskningen kring fenomenet kompletterandetjänster när det kommer till distribueringen av dessa. Den här studien är intressant förföretag som syftar till att genomföra ett skifte mot försäljning av kompletterande tjänster,eftersom vi i vår studie visar att det krävs förberedelser för att lyckas bättre. / Program: Civilekonomprogrammet

This study aims to understand the glocal character of shopping malls and consumption patterns in the specific case of Ankara. The shopping mall has been a manifestation of globalization in the changing urban space as well as culture in Ankara since the 1990s. It has marked a significant shift from local dispositions of consumption and retailing, too. The study explores how this shift occurs in Ankara with regard to four aspects: spatial reorganization of urban space via malls / changing consumption patterns and urban public culture / the rise of organized retailing / and, finally, the interplay between the global and the local in commodification processes. The data was collected from semi-structured interviews with twenty-eight salespeople in four malls, namely Begendik, Arcadium, Ankamall and Optimum. These four cases each display a distinct blend of global currents and local orientations. It was realized that malls are increasingly popular for they signify a much-needed urban space and public life for the socially and culturally differentiating people in the city. Orientations of mall visitors vary regarding age, gender, neighborhood and occupational differences, while urban or rural identities can be also effective in the social practices in different malls. The ways shop employees differentiate themselves change according to their perception of consumers in a certain mall, too.

Made available in DSpace on 2016-12-01T19:18:45Z (GMT). No. of bitstreams: 1 Josiane.pdf: 3561656 bytes, checksum: 7240b14e4d8735ab88adfa492ee3e099 (MD5) Previous issue date: 2008-05-29 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This work had as main objective to raise the main abilities and characteristics of the force of sales of the article retailing of domestic use, in the cities of Florianópolis and St Jose. It identified the abilities considered more important for the managers, salesmen and, also, for the customers. Sale is an arduous and complex task that demands of the professional knowledge deep technician of the product, interpersonal abilities for use of the techniques of sale, abilities, high motivation, patience to deal with adverse situations and pro-active attitudes. The data of this academic work had been gotten through the use of a methodology that if divided in two stages. In the exploratory phase it searched the beddings of the function of sales and the pointed abilities, for diverse authors, as necessary to the good performance in the performance of the salesman. In the descriptive stage, it searched given next to the managers, salesmen and the customers on these characteristics and abilities. Finally, the accomplishment of this research made possible to conclude that even so the vision of the managers, the salesmen and the customers is, in some points, divergent, the general result of the research allows to affirm that the characteristics and abilities pointed for searched literature as important in the performance of the salesmen it had its relevance confirmed for the research / Este trabalho teve como principal objetivo levantar as principais habilidades e características da força de vendas do comércio varejista de artigos de uso doméstico, nos municípios de Florianópolis e São José. Identificou as habilidades consideradas mais importantes pelos gestores, vendedores e, também, pelos clientes. Vender é uma tarefa árdua e complexa que exige do profissional conhecimento técnico profundo do produto, habilidades para uso das técnicas de venda, habilidades interpessoais, alta motivação, paciência para lidar com situações adversas e atitudes pró-ativas. Os dados deste trabalho acadêmico foram obtidos através do uso de uma metodologia que se dividiu em duas etapas. Na fase exploratória buscou os fundamentos da função de vendas e as habilidades apontadas, por diversos autores, como necessárias ao bom desempenho na atuação do vendedor. Na etapa descritiva, buscou dados junto aos gestores, vendedores e os clientes sobre estas características e habilidades. Por fim, a realização desta pesquisa possibilitou concluir que embora a visão dos gestores, dos vendedores e dos clientes seja, em alguns pontos, divergente, o resultado geral da pesquisa permite afirmar que as características e habilidades apontadas pela literatura pesquisada como importantes na atuação dos vendedores teve sua relevância confirmada pela pesquisa

Syfte: Syftet med uppsatsen är att få en ökad förståelse för vad som motiverar säljare, studien ämnar undersöka hur säljares motivation påverkas av belöningssystem och det sociala samspelet i form av; tävlingar, interaktion med kollegorna och utvecklingsmöjligheter. Metod: För att samla in material till studien har semi-strukturerade intervjuer används. I studien har åtta säljare intervjuats. Slutsatser: Studien har visat att kollegor och feedback är viktigt för våra respondenters motivation på arbetsplatsen. Viljan att gå till arbetet påverkas av relationerna till kollegorna. Feedback är viktigt för motivationen till arbetet. Kollegornas feedback värmer medan chefens feedback fungerar mer som en sporre till att arbeta hårdare. Provision, tävlingar och utvecklingsmöjligheter är något som motiverar flertalet av våra respondenter. Provisionen är en morot för de flesta och tävlingar gör det lite roligare för de anställda. Utvecklingsmöjligheter är viktigt för majoriteten av studiens respondenter. / Purpose: The purpose of this paper is to obtain a better understanding of what motivates salespeople, the study aims to investigate how the motivation of salespeople is influenced by reward systems and social interaction in the form of; competitions, interaction with colleagues and development opportunities. Methodology: To collect material for the study semi-structured interviews has been used. Eight salespersons were interviewed. Conclusions: The study has shown that for our study’s respondents colleagues and feedback is the most important source of motivation in the workplace. The will to go to work is influenced by relationships with colleagues while the feedback is important for the motivation to work. Colleagues' feedback is warming while the manager's feedback acts more as an incentive to work harder. Commissions, competitions and development is something that motivates the majority of our respondents. The commission is a carrot for the majority and competitions make it more fun for employees. Development opportunities are important for the majority of the study respondents.