<p>ABSTRACT</p><p>Title: Elle & Café – a study of fashion magazines cover pages.</p><p>Number of pages: 38</p><p>Author: Greta Simonsson</p><p>Tutor: Amelie Hössjer</p><p>Course: Media and Communication Studies D</p><p>Period: Spring Semester 2008</p><p>University: Division of Media and Communication, Department of Information Science, Uppsala University</p><p>Aim: The purpose of this essay is to:</p><p> Analyze the cover images from the 2007 editions of the magazines Elles and Café, using semiotic analysis.</p><p> Analyzes eventual resemblances or differences between the two magazine's cover images based upon the result of the semiotic analysis.</p><p>Material and methods: The study of Elles's and Café's cover pages has been done using a model built upon semiotic analysis, developed with the purpose of suiting observation and examination of cover pages of fashion magazines. The cover pages were analyzed from the categories character, context, and environment.</p><p>Main results: The main results include the observation that both Elles and Café chooses well-known figures from women's fashion industry as prime characters on their covers. In Elles, all main characters are famous women emerging from the music, television and fashion industries. The women in Café are known for similar professions. However, the men in Café are associated with politics, sports and music. Men and women are, through the ideals and styles conveyed in the magazines, associated with gender-specific roles, contrasting and contributing to, a problematic contemporary definition of gender, identity and ideal.</p><p>Keywords: Fashion magazines, semiotic analysis, identity, gender ideal and information society.</p>

The aim of our study was to examine war pictures rewarded by the prominent foundation World Press Photo. Direct and indirect the foundation displays pictures to Western audience, pictures that are considered prestigious and current by the foundation itself. The image of World Press Photo and the editorial staff behind the organization therefore reflect how the West perceives current events in the world. Hereby, knowingly and unknowingly the foundation contributes to construct and reproduce everlasting pictures of important events. By examining how pictures are constructed and to ascertain what resemblances and differences that pictures of the Vietnam War as well as modern wars and conflicts contain, we consequently investigated eight war pictures awarded by the foundation World Press Photo. Our findings indicate that these war pictures offer emotional aspects like compassion and suffering. In addition, several photos provide notion of a postcolonial perspective of us and them. Our results also display that the awarded war pictures.

In the autumn of 2015 a huge amount of refugees were on the run to Sweden. The news media described the situation as a refugee crisis and border controls were initiated. The aim of this study was to examine how two Swedish newspapers, one national and one local, portrayed refugees at the time when the border controls were initiated in Sweden. The questions examined were: How are the refugees portrayed, what are the similarities and differences between Dagens Nyheter and Sydsvenskan’s portrayal of the refugees? To approach this we made two different analysis of reports from each newspaper, three from Dagens Nyheter and two from Sydsvenskan. We did a framing analysis on the text and a semiotic analysis on the pictures. Findings show that the portrayal of refugees are very similar in both newspapers. The refugees are described as inferior, but at the same time brave, well-educated and hopeful. We also found that refugees often are portrayed as “the others” and the citizens of Sweden are portrayed as “we”. Although the similarities outweighs, we found some interesting differences in the newspapers portrayal of the refugees. For example, in Dagens Nyheter the hopefulness is combined with a positive and joyful approach, while Sydsvenskan describes the hope with an uncertainty and concern about the future.

The diploma thesis focuses on the analysis of the selected protectorate and socialist propaganda posters from the forties and early fifties of the 20th century. The analyzed period ends with year 1953. This particular piece of work strives to set the whole subject in a larger theoretical framework. Furthermore the characteristic features of the given ideologies, the theory of semiotics and a brief description of the given historical period is also encompassed. Within the theory of semiotics the main inspiration is drawn from the works of Ferdinand de Saussure, Charles Sanders Peirce and Charles Morris. The most crucial source for the semiotic analysis is the book Mythology from Roland Barthes, especially its second theoretical part of Myth today, from which the methodological approach was gathered. The semiotic analysis allows one to uncover and expose the hidden meanings of texts. Ten posters were chosen in total for the analysis, five from the protectorate era and five from the late forties and early fifties. This was carried out in order to juxtapose pairs of images which portray the same motif or theme. The aim of this thesis is to analyze the applied semiotic components of the individual posters and then to compare the respective motifs and elements within the two ideologies and the extent to...

Processos de análise da imagem gráfica: um estudo comparativo da publicidade de moda. Esta pesquisa que tem como principal objetivo analisar comparativamente anúncios publicitários impressos de moda1 nacionais e internacionais com a intenção de entender seu processo persuasivo, os recursos de sedução e de manipulação. Para atingir este objetivo, resgataremos algumas das principais propostas de análise da imagem na publicidade impressa e contribuiremos com uma sugestão para um novo modelo que segue a trajetória da percepção da imagem à ação esperada do leitor modelo incluindo considerações sobre a campanha em que o anúncio examinado está inserido e o seu contexto. Para demonstrar o modelo de análise proposto analisaremos três anúncios de marcas de artigos de vestuários ligadas ao segmento do jeanswear. / Graphic image analysis processes: a comparative study of fashion advertising. The main objective of this survey is to undertake comparative analyses of domestic and international fashion2 ads aiming to understand both their persuasive processes and their seduction and manipulation resources. To achieve this objective, we will rescue a few of the main image analysis proposals in advertising in print and contribute with a suggestion for a new model that ranges from image perception to the readers expected course action, including considerations on the campaign in which the ad under analysis is inserted and its context. To demonstrate the proposed study model, we will analyze three jeanswear article ads.

The aim of this study was to examine how men and women were portrayed in a fashion magazine through time. Magazines convey pictures of gender through both text and image, which subconsciously affects us in the daily life. The study examines a total of 17 reportages from the year 2008 and 2018. A critical discourse analysis constitutes the study’s methodological framework, combined with a semiotic analysis. After I separately examined men and women in the fashion magazine Damernas värld, I compared them to get a result of how the magazine portrayed the genders in different ways. The differences were relatively big in how the magazine portrayed women in 2008 and 2018. There were also a noticeable difference in how the magazine portrayed men in the different periods. The results show that the way women were portrayed in 2008, were similar to how the magazine portrayed men in 2018. There were also similarities in the portrayal of men in 2008 to women in 2018.  The result indicates that the magazine followed existing cultural gender norms in 2008, but has taken a different path in 2018.

Made available in DSpace on 2016-04-26T18:13:36Z (GMT). No. of bitstreams: 1 Marina de Fatima Senra Azevedo.pdf: 2643853 bytes, checksum: c67e6748e20a6710e8dce5658e47b93d (MD5) Previous issue date: 2013-12-02 / This dissertation aims to conduct a semiotic analysis of six government posters about the risks of HIV and AIDS. Directed at the female public, the referred pieces instigate discussion about sexuality in women of different age groups and marital status - they have common topics such as the use of condoms, the necessity of going through medical exams for early diagnosis and the possible adherence to the correct clinical treatment. The corpus of this research is made up of six 50cm X 40cm posters, displayed in public places like hospitals, medical centers, NGOs and others. We selected posters that follow this calendar: World AIDS Day Campaign in 2010; Carnival Campaign in 2011; World AIDS Day Campaign in 2004; World AIDS Day Campaign for pregnant women in 2004; International Women's Day Campaign in 2013 and Carnival Campaign in 2009. This analysis is based on theories of greimasian plastic semiotics, more specifically the use of Greimas's semiotic square, and textual discourse studies. The relevance of this research is linked to the importance of public health politics / Esta dissertação tem por objetivo fazer uma análise semiótica de seis cartazes publicitários governamentais sobre o risco do HIV e da Aids. Direcionadas ao público feminino, as referidas peças abordam a sexualidade nas diferentes faixas etárias e estados civis da mulher. Encerram tópicos em comum, como o uso sistemático do preservativo, a necessidade de fazer testes para o diagnóstico precoce e a possível adesão ao tratamento clínico correto. O corpus da pesquisa são seis cartazes no tamanho 50cm X 40cm, expostos em locais públicos como hospitais, postos de saúde, ONGs e outros. Foram escolhidos para análise os cartazes voltados ao seguinte calendário: campanha do Dia Mundial de Luta contra a Aids de 2010; campanha do Carnaval de 2011; campanha do Dia Mundial de Luta contra a Aids de 2004; campanha do Dia Mundial de Luta Contra a Aids de 2004 para gestantes; campanha do Dia Internacional da Mulher de 2013 e campanha do Carnaval de 2009. As bases teóricas da análise envolvem a semiótica plástica greimasiana, mais especificamente a aplicação do quadrado semiótico de Greimas, e colaboradores ao discurso textual. A relevância do trabalho liga-se à importância das políticas públicas de saúde

O Rappa, apesar de ser uma banda de pop rock, tem um importante destaque no cenário HIP HOP e o CD Lado B Lado A, de 1999, aborda um tema extremamente relevante para a sociedade acadêmica e para a sociedade como um todo: a violência urbana. No CD, sob o jugo das leis do tráfico de drogas, a população das favelas e dos morros cariocas que convive com leis impostas pelos traficantes, como a lei do silêncio, por exemplo, tem outros problemas: de um lado a polícia, representante do Estado, que sobe os morros em carros blindados (caveirão) e que tem se mostrado ineficiente no combate ao tráfico, utilizando uma política ostensiva, que deixa como saldo um alto número de mortes. De outro lado tem a milícia que, de forma organizada e extraoficialmente, cobra propinas em troca de segurança. A banda, através de seu enunciador, leva o grito das ruas para os palcos e as letras, quase todas compostas por Marcelo Yuka (fora da banda desde 2002), tiveram essa missão. Com forte apelo político, as canções protestam contra a desigualdade social e retratam a vida de quem está à margem da sociedade. Todas as canções de Lado B Lado A serão examinadas para evidenciar as estratégias utilizadas na construção do sentido de unidade desta obra. Veremos, pelo olhar do enunciador, como se estabelecem as relações entre os moradores, a polícia e o narcotráfico nas favelas da cidade do Rio de Janeiro e mais especificamente na comunidade do Engenho Novo. É imprescindível mostrar que a violência urbana não é uma célula separada do restante da sociedade, e ainda que aparentemente esteja confinada aos guetos e periferias somente, atinge a sociedade como um todo. Lado B Lado A descortina um pouco dos bastidores que ficam escondidos no pé do morro vigiado por fuzis AR15 e garotos/sentinelas. Além disso, é um importante documento dos bastidores das periferias brasileiras e mais um estudo sobre a produção musical dos anos 90. A metodologia utilizada será a teoria de analise semiótica, a partir dos instrumentos de análise propostos por Algirdas Julien Greimas. E também será utilizada a teoria de análise da canção, desenvolvida por Luiz Tatit. / Rappa, in spite of being a pop rock band, has an important profile in the hip hop scene, and its 1999, Side B Side A, touches on an extremely important theme to the literary society as well as our society in general: the urban violence. This CD exposes the laws imposed by the drug lords to the shanty town people from the hills of Rio de Janeiro, who have to live with them, like the law of silence, for example. This creates a whole set of problems. On one side, the police, representing the government, who drives through the hills on armored cars (caveirão), has proven to be ineffective, in spite of its ostentatious methods, which leave a bloody trail of deaths. On the other side, there is the organized and undercover militia, which demands bribes from the inhabitants in exchange for security. This band brings these cries from the streets to the stage, and the lyrics on this CD, almost all written by Marcelo Yuka (who left the band in 2002), accomplished their mission. With a strong political appeal, the songs denounce the social inequality and portray the life of societys outcasts. All songs from Side B Side A will be scrutinized to show the evidence of the writing strategies employed to unify this work. We will look, through the composers eyes, how the relationships between the inhabitants, the police and the traffickers are established in the shanty towns in Rio, and more specifically, in the Engenho Novo community. It is mandatory to show that urban violence is not an isolated scenario. Regardless of the fact that it seems confined to the ghettos, it actually affects the whole fabric of the society. Side B Side A unveils the hidden back stage events guarded by AR15 guns and sentry boys on the hills. Moreover, it is an important document not only of the Brazilian outcasts but also of the research on the musical production of the 90s. The methodology to be used will be the analysis in semiotics, based on the tools used by Algirdas Julien Greimas. And the theory of songwriting analysis, developed by Luiz Tatit, will also be used.

In today’s medialized society we are fed with a constant flow of advertisements, no matter where we are. In these advertisements we see skinny and retouched ideal bodies, especially female bodies. The images shown in the media are the reference frameworks for the human body and in many cases, a conservative social order is propagated where women must exhibit an attractive exterior. This is a social problem for many women all around the world, and the work to counteract these tight ideals is called body activism. This study aims to investigate which different discourses prevail over the fight against body anxiety between different users on Instagram in order to broaden the understanding of how body anxiety is counteracted.   The theoretical framework begins with theory and previous research on postmodern feminism and continues with studies related to digital feminism. Subsequently studies on female bodies and their ideals are presented, as well as the shame that is often linked to the norm-breaking body. Finally, the objectification and observation of the female body is presented. The critical discourse analysis is used in combination with a semiotic analysis to examine both image and the text that is linked to it. We have used Faircloughs three-dimensional framework for studying discourse as well as semiotic analytical tools such as connotations and mythologies.   In conclusion of this study, we have interpreted these discourses about the struggle of body anxiety as a way of eventually changing the social norms and structures that prevail today. This has been done in different ways by different people, but with similar focus and goals. These people have shared their own experiences in the hope of spreading a body-positive mindset to their readers.

O Rappa, apesar de ser uma banda de pop rock, tem um importante destaque no cenário HIP HOP e o CD Lado B Lado A, de 1999, aborda um tema extremamente relevante para a sociedade acadêmica e para a sociedade como um todo: a violência urbana. No CD, sob o jugo das leis do tráfico de drogas, a população das favelas e dos morros cariocas que convive com leis impostas pelos traficantes, como a lei do silêncio, por exemplo, tem outros problemas: de um lado a polícia, representante do Estado, que sobe os morros em carros blindados (caveirão) e que tem se mostrado ineficiente no combate ao tráfico, utilizando uma política ostensiva, que deixa como saldo um alto número de mortes. De outro lado tem a milícia que, de forma organizada e extraoficialmente, cobra propinas em troca de segurança. A banda, através de seu enunciador, leva o grito das ruas para os palcos e as letras, quase todas compostas por Marcelo Yuka (fora da banda desde 2002), tiveram essa missão. Com forte apelo político, as canções protestam contra a desigualdade social e retratam a vida de quem está à margem da sociedade. Todas as canções de Lado B Lado A serão examinadas para evidenciar as estratégias utilizadas na construção do sentido de unidade desta obra. Veremos, pelo olhar do enunciador, como se estabelecem as relações entre os moradores, a polícia e o narcotráfico nas favelas da cidade do Rio de Janeiro e mais especificamente na comunidade do Engenho Novo. É imprescindível mostrar que a violência urbana não é uma célula separada do restante da sociedade, e ainda que aparentemente esteja confinada aos guetos e periferias somente, atinge a sociedade como um todo. Lado B Lado A descortina um pouco dos bastidores que ficam escondidos no pé do morro vigiado por fuzis AR15 e garotos/sentinelas. Além disso, é um importante documento dos bastidores das periferias brasileiras e mais um estudo sobre a produção musical dos anos 90. A metodologia utilizada será a teoria de analise semiótica, a partir dos instrumentos de análise propostos por Algirdas Julien Greimas. E também será utilizada a teoria de análise da canção, desenvolvida por Luiz Tatit. / Rappa, in spite of being a pop rock band, has an important profile in the hip hop scene, and its 1999, Side B Side A, touches on an extremely important theme to the literary society as well as our society in general: the urban violence. This CD exposes the laws imposed by the drug lords to the shanty town people from the hills of Rio de Janeiro, who have to live with them, like the law of silence, for example. This creates a whole set of problems. On one side, the police, representing the government, who drives through the hills on armored cars (caveirão), has proven to be ineffective, in spite of its ostentatious methods, which leave a bloody trail of deaths. On the other side, there is the organized and undercover militia, which demands bribes from the inhabitants in exchange for security. This band brings these cries from the streets to the stage, and the lyrics on this CD, almost all written by Marcelo Yuka (who left the band in 2002), accomplished their mission. With a strong political appeal, the songs denounce the social inequality and portray the life of societys outcasts. All songs from Side B Side A will be scrutinized to show the evidence of the writing strategies employed to unify this work. We will look, through the composers eyes, how the relationships between the inhabitants, the police and the traffickers are established in the shanty towns in Rio, and more specifically, in the Engenho Novo community. It is mandatory to show that urban violence is not an isolated scenario. Regardless of the fact that it seems confined to the ghettos, it actually affects the whole fabric of the society. Side B Side A unveils the hidden back stage events guarded by AR15 guns and sentry boys on the hills. Moreover, it is an important document not only of the Brazilian outcasts but also of the research on the musical production of the 90s. The methodology to be used will be the analysis in semiotics, based on the tools used by Algirdas Julien Greimas. And the theory of songwriting analysis, developed by Luiz Tatit, will also be used.