<p>Bakgrund: Statliga och kommunala myndigheter, liksom privata företag och ickevinstdrivande organisationer verkar idag för att bekämpa samhällsproblem och negativa beteenden såsom drogberoende, rökning och dåliga matvanor. För att påverka samhället i en positiv inriktning kommuniceras hälsofrämjande och sociala budskap på olika sätt, dock med varierande framgång. Detta beror på organisationernas natur och verksamhetssyfte, men framför allt på de varierande resurser de olika aktörerna har att tillgå. Kännetecknande för icke-vinstdrivande organisationer är det ideella syftet och bidragsberoende från såväl privatpersoner, företag som statliga bidrag. På senare år har konkurrensen om givarnas pengar ökat, vilket har fått till följd att de icke-vinstdrivande organisationerna har utvecklat och fördjupat sitt engagemang i företagssamarbete. Samtidigt har det för företag blivit allt viktigare att visa på ett socialt ansvarstagande. Sociala allianser är en samarbetsform av marknadsföringskaraktär mellan en icke-vinstdrivande organisation och ett företag. Till grund för samarbetet ligger den icke-vinstdrivande organisationens mission och en social allians präglas av långsiktighet och ömsesidiga förtjänster.</p><p>Syfte: Syftet med denna uppsats är att identifiera faktorer som är väsentliga för ingåendet och vidmakthållandet av en social allians.</p><p>Genomförande: Den empiriska studien är en kvalitativ undersökning bestående av sex intervjuer med representanter från Hjärt-Lungfonden och deras samarbetspartners Unilever och Choice Hotels som har direkt anknytning till de sociala allianserna.</p><p>Resultat: Studien tyder på att ett gemensamt mål är grundläggande för den sociala alliansens existens. Valet av samarbetspartner är ytterligare en grundläggande faktor vid ingåendet av en social allians. Detta bör ske med hänsyn till en rad matchningsdimensioner med utgångspunkt i parternas mission, mål och värderingar. Därtill är motiv, engagemang och kommunikation väsentliga faktorer för ett förtjänstfullt samarbete. Maktbalansen ger inte upphov till några konkreta förtjänster i sig men är en förutsättning för ett framgångsrikt samarbete.</p> / <p>Background: Today there are several actors that, by preventing and fighting against social issues such as drug addiction, smoking and bad eating habits, are working to create a better society. The different actors try to influence society and their specific target group by communicating social messages. The success of this communication varies depending on the nature and the object of the actor’s operations, but first and foremost it depends on the</p><p>resources available to the organization in question. Non-profit organizations are characterized by an ideal purpose and depend on private gifts and governmental funding. As their external environment has changed, non-profit organizations have been forced to reach beyond traditional sources and modes of funding their activities. At the same time, it has become more common for corporations to become good social citizens by engaging in social</p><p>activities. A social alliance is a type of co-operation that spans the for-profit/non-profit boundary and it is a close, mutually beneficial, long-term partnership designed to accomplish strategic goals for both entities. The objectives of the alliance generally include a mutual marketing objective and a fund-raising objective on the part of the non-profit.</p><p>Purpose: The purpose of the thesis is to identify the essential factors for the agreement of entering and the upholding of a social alliance.</p><p>Method: The empirical study is a qualitative investigation. Six interviews have been carried out with representatives from the non-profit Hjärt-Lungfonden, and their collaborators Unilever and Choice Hotels, who all are directly involved in the two social alliances.</p><p>Results: The study indicates that a common goal is fundamental to the existence of the social alliance. The choice of collaborator is another fundamental issue when entering a social alliance. It should take place with consideration taken to an array of matching dimensions starting with the parties’ mission, objectives and values. Motives, commitment and communication are further factors that contribute to a meritorious collaboration. The power balance does not seem to cause any concrete benefits, it is however a significant prerequisite.</p>

In the U.S., work-related death is an all too familiar occurrence on farms. Tractor overturns continue to be the most frequent cause of these fatalities. Efforts to alter farming’s ranking as one of the most deadly occupations in the country must provide proven strategies for the elimination of these preventable deaths. In the past, efforts to decrease the rate of overturn fatalities and injuries have largely focused onincreasing the proportion of tractors with a rollover protective structure (ROPS). These devices, in combination with seatbelts, are 99% effective in protecting the tractor operator from death or injury. Unfortunately, only 59% of U.S. tractors are currently equipped with ROPS. Due to the relative lack of political willpower to legislate ROPS installation and the less than encouraging response to education and awareness programs to date, it appeared necessary to explore alternative intervention strategies. The over-arching purpose of this thesis project has been to assess the utility of social marketing as a framework for developing effective health and safety interventions in the farm community. However, our specific objectives included; a more thorough understanding of the perceived barriers and motivators that influence farmer’s safety decisions, the design and evaluation of social marketing incentives developed to encourage safe behaviors and the evaluation of a social marketing campaign designed to positively impact farmer’s intentions and readiness to retrofit unsafe tractors. The research was by and large conducted in New York State and supported by grants from the National Institutes of Occupational Safety and Health (NIOSH). Previous research conducted in the New York farm community had indicated that small crop and livestock farmers would be an ideal intervention target for a social marketing tractor overturn intervention as their farms accounted for close to 85% of New York farms which lack or have only one ROPS protected tractor. A qualitative assessment of perceived barriers and motivators regarding retrofitting behaviors was performed with representatives of the small crop and livestock community. Grounded theory analysis of these in-depth interviews revealed several key categories which include: 1) risk becomes “normal”, 2) risk becomes part of a “farming identity”, and 3) risk becomes “cost-effective”. This information was used to design potential intervention incentives, such as toll-free assistance finding and purchasing ROPS, financial rebates, and campaign messages designed to address farmer’s stated concerns. Subsequent research included testing and revising messages and evaluating the effect of the different campaign incentives in a prospective quasirandomized controlled trial conducted in different regions of New York and Pennsylvania. The results indicate that social marketing offers a promising framework for the development of injury or fatality prevention programs in farm communities. Farmers in the social marketing region demonstrated the most significant changes in both behavioral intention and readiness to retrofit compared to farmers from other regions. Data also indicated that social norms strongly influence farmer’s decisions to work safely, as demonstrated by the strong correlations between behavioral intention measures and measures of social norms. As well as providing an assessment of the utility of social marketing as an intervention framework, the thesis provides a cogent example of how behavioral theories can be used in the design and evaluation of intervention programs. Both stages of change theory and the theory of planned behavior proved to be valuable for measuring dispositional and behavioral changes and for finetuning future interventions.

Bakgrund: Statliga och kommunala myndigheter, liksom privata företag och ickevinstdrivande organisationer verkar idag för att bekämpa samhällsproblem och negativa beteenden såsom drogberoende, rökning och dåliga matvanor. För att påverka samhället i en positiv inriktning kommuniceras hälsofrämjande och sociala budskap på olika sätt, dock med varierande framgång. Detta beror på organisationernas natur och verksamhetssyfte, men framför allt på de varierande resurser de olika aktörerna har att tillgå. Kännetecknande för icke-vinstdrivande organisationer är det ideella syftet och bidragsberoende från såväl privatpersoner, företag som statliga bidrag. På senare år har konkurrensen om givarnas pengar ökat, vilket har fått till följd att de icke-vinstdrivande organisationerna har utvecklat och fördjupat sitt engagemang i företagssamarbete. Samtidigt har det för företag blivit allt viktigare att visa på ett socialt ansvarstagande. Sociala allianser är en samarbetsform av marknadsföringskaraktär mellan en icke-vinstdrivande organisation och ett företag. Till grund för samarbetet ligger den icke-vinstdrivande organisationens mission och en social allians präglas av långsiktighet och ömsesidiga förtjänster. Syfte: Syftet med denna uppsats är att identifiera faktorer som är väsentliga för ingåendet och vidmakthållandet av en social allians. Genomförande: Den empiriska studien är en kvalitativ undersökning bestående av sex intervjuer med representanter från Hjärt-Lungfonden och deras samarbetspartners Unilever och Choice Hotels som har direkt anknytning till de sociala allianserna. Resultat: Studien tyder på att ett gemensamt mål är grundläggande för den sociala alliansens existens. Valet av samarbetspartner är ytterligare en grundläggande faktor vid ingåendet av en social allians. Detta bör ske med hänsyn till en rad matchningsdimensioner med utgångspunkt i parternas mission, mål och värderingar. Därtill är motiv, engagemang och kommunikation väsentliga faktorer för ett förtjänstfullt samarbete. Maktbalansen ger inte upphov till några konkreta förtjänster i sig men är en förutsättning för ett framgångsrikt samarbete. / Background: Today there are several actors that, by preventing and fighting against social issues such as drug addiction, smoking and bad eating habits, are working to create a better society. The different actors try to influence society and their specific target group by communicating social messages. The success of this communication varies depending on the nature and the object of the actor’s operations, but first and foremost it depends on the resources available to the organization in question. Non-profit organizations are characterized by an ideal purpose and depend on private gifts and governmental funding. As their external environment has changed, non-profit organizations have been forced to reach beyond traditional sources and modes of funding their activities. At the same time, it has become more common for corporations to become good social citizens by engaging in social activities. A social alliance is a type of co-operation that spans the for-profit/non-profit boundary and it is a close, mutually beneficial, long-term partnership designed to accomplish strategic goals for both entities. The objectives of the alliance generally include a mutual marketing objective and a fund-raising objective on the part of the non-profit. Purpose: The purpose of the thesis is to identify the essential factors for the agreement of entering and the upholding of a social alliance. Method: The empirical study is a qualitative investigation. Six interviews have been carried out with representatives from the non-profit Hjärt-Lungfonden, and their collaborators Unilever and Choice Hotels, who all are directly involved in the two social alliances. Results: The study indicates that a common goal is fundamental to the existence of the social alliance. The choice of collaborator is another fundamental issue when entering a social alliance. It should take place with consideration taken to an array of matching dimensions starting with the parties’ mission, objectives and values. Motives, commitment and communication are further factors that contribute to a meritorious collaboration. The power balance does not seem to cause any concrete benefits, it is however a significant prerequisite.

Frågeställning: Vilken typ av människor har störst benägenhet att ändra sina resvanor?Vilka marknadsföringsstrategier är bäst lämpade för att få Eskilstunas invånare att ändra sina attityder och beteenden så att de väljer mer hållbara resealternativ? Syfte: Syftet med denna uppsats är att presentera marknadsföringsåtgärder som Eskilstuna kommun kan använda sig av för att främja hållbart resande samt att redogöra vilka målgrupper dessa åtgärder bör riktas mot. Metod: Vi valde att göra en kombinerad kvantitativ och kvalitativ studie. Kvantitativ data har vi hämtat från sekundärkällor i form av tidigare undersökningar som är gjorda i Eskilstuna och andra jämförbara kommuner i Sverige. Primärdata i denna studie är kvalitativ och kommer från intervjuer med olika personer som jobbar med att främja hållbart resande. Teorin och empirin vävdes sedan samman till en analys. Slutsats: I slutsatsen presenterar vi vilka målgrupper som är intressanta att arbeta med samt med vilka marknadsföringsåtgärder vi anser att Eskilstuna kommun bäst kan nå dem. Vår förhoppning är att de åtgärder vi presenterat kommer till användning för Eskilstuna kommun och att de kommer föra med sig en beteendeförändring. / Research questions: What kind of people is most likely to change their travel habits?Which marketing strategies are best suited to get Eskilstuna’s residents to change their attitudes and behaviors so they will choose more sustainable travel options Purpose: The purpose of this paper is to present different marketing measures which Eskilstuna municipality can use to promote sustainable travel and to present which target groups such measures should be directed towards. Method: We chose to use a combined quantitative and qualitative research method. Quantitative data was obtained from secondary sources in the form of previous investigations that were made in Eskilstuna and other comparable municipalities in Sweden. The primary data in this study is qualitative and comes from interviews with various people who are working to promote sustainable travel. The theory and empirical data were woven together to constitute an analysis. Conclusion: In the conclusion, we present the target groups that are of interest to work with and with which marketing measures we consider Eskilstuna municipality best can reach them. We hope that the measures we have presented will be useful for Eskilstuna municipality and that they will lead to behavioral change.

En aquest treball de recerca es realitza una aproximació transversal a les característiques de l'entorn en el que s'ha desenvolupat el màrqueting amb causa (MCC), englobant aspectes com l'evolució del sector no lucratiu a Espanya, l'augment del compromís social empresarial, el sorgiment d'una tendència que prioritza valors com la solidaritat i el medi ambient i que pot haver influït ens els hàbits de compra de certs consumidors i, per últim, la progressiva ampliació del màrqueting tradicional, fet que ha permès el sorgiment de disciplines com el màrqueting social o el MCC, entre d'altres. Posteriorment, s'aprofundeix específicament en el MCC, analitzant el seu origen i evolució durant els últims anys. Per això, es realitza una aproximació històrica a aquest concepte, exposant les principals definicions que sobre aquesta disciplina s'han realitzat a Espanya i a l'estranger i des dels seus orígens fins a l'actualitat. Així mateix, es realitza una clarificació de l'actual confusió terminològica existent entre conceptes com MCC, màrqueting social corporatiu, màrqueting de causes socials o màrqueting social, entre altres. Finalment, es realitza un model procedimental de desenvolupament de programes de MCC entre les organitzacions no lucratives i la comunitat empresarial, model que pretén servir de guia i orientació a les organitzacions no lucratives que decideixin portar a terme programes de MCC amb la comunitat empresarial. Si bé no existeix cap procediment ni forma de gestió que asseguri que els programes de MCC seran un èxit, en aquesta investigació s'exposen, per un costat, les principals variables que influeixen en l'èxit o fracàs d'una programa de MCC i, per l'altre, es desenvolupa un model procedimental de desenvolupament de programes de MCC que serveix de punt de partida per a que una organització no lucrativa tingui les bases i els fonaments bàsics per poder gestionar correctament un programa d'aquestes característiques. Les variables i el model procedimental, elaborat a partir de la literatura analitzada sobre el tema, la observació de programes de MCC i els coneixements previs de l'autora, tenen l'objectiu de servir de guia i orientació als estrategues de màrqueting de les organitzacions no lucratives que, sovint, no disposen de la formació ni la informació adequada per portar a terme iniciatives en aquest àmbit i, per tant, desaprofiten una bona ocasió per donar-se a conèixer com a organització no lucrativa i per augmentar i diversificar les fonts de recursos. / En este trabajo de investigación se realiza una aproximación transversal a las características del entorno en el que se ha desarrollado el marketing con causa (MCC), englobando aspectos como la evolución del sector no lucrativo en España, el aumento del compromiso social empresarial, el surgimiento de una tendencia que prioriza valores como la solidaridad y el medio ambiente y que puede haber influido en los hábitos de compra de ciertos consumidores y, por último, la progresiva ampliación del alcance del marketing tradicional, hecho que ha permitido el surgimiento de disciplinas como el marketing social o el MCC, entre otros. Posteriormente, se profundiza específicamente en el MCC, analizando su origen y evolución a lo largo de los últimos años. Para ello, se realiza una aproximación histórica a este concepto, exponiendo las principales definiciones que sobre esta disciplina se han realizado en España y en el extranjero y desde sus orígenes hasta la actualidad. Asimismo, se realiza una clarificación de la actual confusión terminológica existente entre conceptos como MCC, marketing social corporativo, marketing de causas sociales o marketing social, entre otros. Finalmente, se realiza un modelo procedimental de desarrollo de programas de MCC entre las organizaciones no lucrativas y la comunidad empresarial, modelo que pretende servir de guía y orientación a las organizaciones no lucrativas que decidan llevar a cabo programas de MCC con la comunidad empresarial. Si bien no existe ningún procedimiento ni forma de gestión que asegure que los programas de MCC van a ser un éxito, en esta investigación se exponen, por un lado, las principales variables que influyen en el éxito o fracaso de un programa de MCC y, por otro, se desarrolla un modelo procedimental de desarrollo de programas de MCC que sirve de punto de partida para que una organización no lucrativa tenga las bases y fundamentos básicos para poder gestionar correctamente un programa de estas características. Las variables y el modelo procedimental, elaborado a partir de la literatura analizada sobre el tema, la observación de programas de MCC y los conocimientos previos de la autora, tienen el objetivo de servir de guía y orientación a los estrategas de marketing de las organizaciones no lucrativas que, a menudo, no disponen de la formación ni la información adecuada para llevar a cabo iniciativas en este ámbito y, por lo tanto, desaprovechan una buena ocasión para darse a conocer como organización no lucrativa y para aumentar y diversificar sus fuentes de recursos. / In this research work, a cross-sectional approach has been employed to assess the characteristics of the environment in which cause related marketing has been developed, encompassing aspects such as the evolution of the non-profit sector in Spain, the increase of entrepreneurial social commitment, the emergence of a trend that prioritises values such as solidarity and the environment and that may have influenced purchasing habits of certain consumers and, lastly, the progressive expansion of the scope of traditional marketing, a fact which has enabled the birth of disciplines such as social marketing or cause related marketing, amongst others. Subsequently, specific emphasis is placed on cause related marketing, analysing its origins and evolution over the course of the past few years. To this end, a historical approximation to this concept is carried out, presenting the primary definitions that have been developed to define this field in Spain and internationally and in the time period spanning from its origins up until the present moment. Likewise, the current terminological confusion that exists between concepts such as cause related marketing, corporate social marketing, social causes marketing or social marketing, amongst others, is clarified. Finally, a procedural model has been created for the development of cause related marketing programmes between non-profit organizations and the entrepreneurial community. This model aims to serve as a guide for non-profit organizations who decide to carry out cause related marketing programmes with the entrepreneurial community. Even though there is no management procedure or form that ensures that cause related marketing programmes are going to be successful, in this research the main variables that influence the success or failure of a cause related marketing programme are presented on the one hand, and, on the other, a procedural model is elaborated for the development of cause related marketing programmes, serving as a starting point and basic foundation for non-profit organizations to properly manage a programme such as this one. These variables and the procedural model, elaborated using analysed literature on the topic, the observation of cause related marketing programmes and the author's prior knowledge, all aim to guide the marketing strategies of non-profit organizations who often do not have proper training or adequate information to carry out initiatives in this field and, therefore, miss out on a good opportunity to make their non-profit organization known and to increase and diversify their resource sources.

Man brukar säga att en bild säger mer än tusen ord. Att marknadsföra ett företag genom att använda bilder och video är en strategi som används i allt större utsträckning då det ses som ett starkt marknadsföringsverktyg. I moderna samhällen kan företag inte bara nöja sig med att erbjuda sina tjänster, de måste också sälja dem genom att skapa ett tydligt varumärke. Ett varumärke skapas av en image och denna image ska som mål kunna representera varumärket alldeles självt. Syftet med detta examensarbete är att få en bredare förståelse av marknadsföring via sociala och digitala medier. Examensarbetet har utförts på uppdrag av DJkollektivet “Håll Käften och dansa” där målet har varit att skapa en internationell webbsida för att marknadsföra dem. Syftet med webbsidan är att besökaren ska få en känsla av hur det kan vara att besöka en av deras spelningar. Den primära datainsamlingen har bestått av en kartläggning över vilken sorts information som visas på befintliga DJ's webbsidor där fokus har legat på menyer, sociala nätverk och vilken information de har valt att ha med på webbsidan. Detta för att skapa en förståelse för hur marknadsföring via internet ser ut idag. Vi har även utfört ett användartest på webbsidan för att analysera användarens reaktion på hur de upplever webbsidan och dess innehåll. Rapporten beskriver produktionens arbetsprocess och avslutas med att koppla samman den teoretiska delen till det slutgiltiga utformandet av webbsidan. Resultatet av detta arbete består av ett grafiskt kit som levereras i form utav; en webbsida, en egenproducerad video, en marknadsföringsguide samt våra egna fotograferade bilder till webbsidan. / It is often said that a picture is worth a thousand words. Marketing a company by using images and video is a strategy that is increasing in use as it is seen as a strong marketing tool. In modern societies, companies cannot limit themselves to merely offering their services. They must also sell by creating a clear brand. A brand is created by an image and this image should aim to represent the brand itself. The purpose of this thesis is to gain a broader understanding of marketing through social and digital media. This project was assigned by the DJ collective "Shut up and dance" where the goal has been to create an international website to market them. The purpose of the website is for the visitor to get a feeling of how it can be to visit one of their gigs. The primary data collection consisted of a survey orientation on the information that displayed on existing DJ websites. The focus has been on the menus, social networks and the information that they have chosen to include on the website. This is to create an understanding of how marketing on the Internet is today. We also performed a usability test on the website to analyze user's reaction to how they perceive the website and its content. The report describes the work process and concludes by linking the theoretical part of the final design to the website. The result of this work has a graphic kit supplied with the collection of; a website, a showreel, marketing guide and photos we have taken to the website.

Millions of people in the world are infected by HIV/AIDS or/and other Sexually Transmitted Infections, STIs. Ethiopia is, with its population on almost 94 million people, one of the worst affected countries. One of the methods that are used in the prevention work in order to combat the spread of HIV/AIDS and STIs in Ethiopia is Social Marketing, a concept that adopts traditional marketing techniques in order to obtain social change. This inductive study explores how three various Ethiopian organizations are utilizing Social Marketing in their HIV/AIDS and STI prevention work throughout Ethiopia, how the concept can be used to achieve attitudinal- and behavioral change by people, as well as if the organization’s various Social Marketing projects strive to provide vulnerable groups of the Ethiopian society with empowerment, and if so, in what ways. The empirical material was collected through six qualitative interviews and two focus group discussions during an eight-week long stay in Ethiopia during March-May, 2012. The findings of this study have been analyzed through theories about human behavior with a focus on behavior change, as well as various definitions and concepts of empowerment. The study’s result shows that Social Marketing can be utilized in several ways in the HIV/AIDS and STI prevention work in Ethiopia to obtain attitudinal- and behavior changes, for instance by using various commercial techniques, street campaigns, information/education/behavioral change materials, as well as trainings, outreach work and peer education, which aims to educate people about HIV/AIDS, STIs, condoms and condom use. The organization’s joint Social Marketing project “Wise Up-program” includes Drop In Centers and Cooperative Activity for sex workers. The findings of this essay shows that these projects do strive to provide vulnerable groups of the Ethiopian society with empowerment, psychologically as well as economically.

M. Tech. Marketing / Describes the level of awareness of HIV/AIDS, exposure to information, accessibility to condoms and sexual conduct of inhabitants of Kinshasa regarding HIV/AIDS issues under the scrutiny of HIV social marketing campaigns. Secondly, the study aims at investigating the relationships between level of awareness of HIV/AIDS, exposure to information, accessibility to condoms, poverty/equity and sexual conduct amongst the inhabitants of Kinshasa. Thirdly, it intends to determine the difference between groups with regard to gender, age and socio-economic status.

Recognising that road safety is a development priority in South Africa, this research project aims to compare the efficacy of the Social Marketing development communication approach with that of the education approach favoured by the National Department of Transport in road safety development interventions. The research is also driven by the identified need to explore the role of new Information and Communication Technologies (ICTs) in development. To this end, road safety "action kits" were developed using Social Marketing principles and incorporating the use of interactive technology. Educational kits using information supplied by the National Department of Transport were also developed. The efficacy of the two interventions was compared by comparing the results of a road safety inventory across three groups of participants. These participants were learner drivers from Pietermaritzburg aged < 25 years and with access to the required technology. The first experimental group (N=36) received the action kits, the second experimental group (N=42) received the developed educational intervention and a third control group (N=40) received no intervention. The Social Marketing group was found to score higher than the education group across all items in the inventory (educational, attitudinal and behavioural). The research concludes that the Social Marketing approach needs to be considered as an alternative to the current approach in road safety communication interventions. It also provides the basis for further exploration of the uses of ICTs in development interventions. / Thesis (M.Soc.Sc.)-University of KwaZulu-Natal, Pietermaritzburg, 2005.

„Socialinis tinklas – interaktyvi interneto struktūra (interneto svetainė) vienijanti tam tikrą, bendrų interesų turinčią narių grupę, kuri ir kuria konkrečios svetainės turinį ir virtualiai bendrauja tarpusavyje, automatizuotomis konkrečios svetainės priemonėmis. Socialiniai tinklai – paskutiniu metu aktyviai besivystanti interneto dalis, kuriai galima priskirti tiek paprastus diskusijų forumus, tiek sudėtingus visuomeninius ir (ar) komercinius interneto projektus.“ Pats populiariausias socialinis tinklas Pasaulyje yra facebook.com, http://www.socialbakers.com teigimu Lietuvoje turintis 1 132 000 vartotojų. Taip pat didžioji dalis didelįų įmonių ir prekės ženklų turi savo įmonės/prekės ženklo puslapį facebook.com socialiniame tinkle, tokiu būdu siekdami padidinti pardavimus, prekinio ženklo žinomumą. Pagrindinė problema naujiems puslapiams, kad darosi vis sunkiau pritraukti naujų fanų. Puslapių savininkai rengia įvarius konkursus, kurie yra mažai efektyvūs, jais nepasiekiama planuoto rezultato. Facebook.com taip pat suteikia galimybę kurti programas trečiosioms šalims, kurių pagalba jie gali pasiekti informaciją esančią facebook.com duomenų bazėse, naudotis jų suteiktomis funkcijomis. Jų efektyvumas nepalyginamai didesnis, nei anksčiau minėtų akcijų ir konkursų. Tačiau tokių programų kūrimas kainuoja dideles sumas. Kuriama aplikacija, skirta be jokių programavimo žinių įdiegti ją į savo serverį ir taip didinti savo puslapio žinomumą. Programos pagalba vartotojai už... [toliau žr. visą tekstą] / Social networks becoming more and more popular and they have an increasingly important role for every people and also for busines. Curently, there are many social networs, but the famuos is facebook. And the Facebook allows you to create applications third parties.The aplications can be used for games, comunication, but mostly for busines. There is a document about application of company marketing in facebook social network, which helps to popularize Facebook page. And here you can find analytical, requirements specification, specification of software architecture, testing conclusions, and also user documentation parts. In analytical part you can find similar systems comparison and why social aplicacions is nessary for busines. Requirements specification describes complete description of the behavior of a system to be developed and includea a set of use cases that describe interactions the users will have with the software. In addition it also contains functional and non-functional requirements. Testing document presents the results of testing and possible system errors. User documentations hows how to use the system and iliustrates it with lots of screenshots.