This study aimed to examine how a Swedish sports tabloid represented male and female athletes in headlines and preambles from a gender perspective. Furthermore, the study also analyzed how much coverage each gender got in Sportbladet, which was the chosen tabloid on which we conducted our study. We used a method triangulation and performed both a critical discourse analysis and a quantitative content analysis. The quantitative content analysis was made on strategically selected pictures inside the paper and the critical discourse analysis was made on the most significant article. The intention with a method triangulation was to provide both understanding in the big picture as well as on a deeper level. Our study shows that, not only do women receive a lot less coverage than men, but also that Sportbladet represented both men and women in a very gender stereotypical manner. An especially interesting finding we did was that women actually occurred in big pictures more often than men in terms of percentage. That is contrary to both our expectations and the rest of our results.

The aim of this study was to compare how the Swedish men’s national football team and the Swedish women’s national football team are reported on in Sportbladet during their respective world cups. I also wanted to find out the differences in how they are framed respectively from a gender stereotypical point of view. The study were made by analysing all the articles written online at Sportbladets website during the periods of the men’s world cup in Russia 2018 (June 14th – July 15th) and women’s world cup in France 2019 (June 7th – July 7th). The gender of the reporters who wrote the articles were also part of the analysis, to conclude if the different genders are reporting differently regarding the framing. I used a quantitative content analysis as my method to answer my research questions. With this method, I was able to implement an analysis where I found out how many articles were written about the respective national teams, and which articles that were written by which gender. The results of my quantitative content analysis showed that the men’s national team got more articles written about them during their world cup, compared to what the women got in theirs. It also showed that both the women’s and men’s team are written about in a gender stereotypical manner in more than a third of the total amount of articles written. Although, the articles written without gender stereotypes were majority in total, with around half of all the articles. The results also showed that female and male journalists writes similarly about both national teams, with the only significant difference being that, when they used gender stereotypes, female journalists used female stereotypes more often than anything else, and male journalists used male stereotypes. The studie also came to the conclusion that Sportbladet writes in a positive way more often towards the women’s team, which was a surprise considering the historic aspect with female athletes being written about in a negative way throughout most of the 20th century.

This study examines what differences can be found in Sportbladet’s coverage of football and ice hockey as well as what could cause those. The study examines the four following questions: How is the coverage between teams and individual players distributed? How is the coverage between men and women distributed? How is the coverage of different subjects distributed in each sport and between genders and how are the players/teams framed? To answer these questions the study takes off in earlier studies of subject distribution, public relations and framing of athletes as well as framing-, gender-, news values and sports journalism theories. By using a quantitative contents analysis, 951 articles from the periods march 31st to november 2nd and september 15th to may 2nd, have been analyzed and compared to each other. The results show that there are differences in Sportbladet’s coverage of football and ice hockey, but also between men and women within both sports. The results show that both football- and ice hockey players are framed as individual players instead of teams, female players are under-represented in sports media as well as the distribution of subjects are largely alike within both the sports and between genders. Some differences are found in the coverage of scandals and before and after games. The study also shows that people related to sports are framed in a positive or neutral way.

This study's aim and purpose was to investigate how the Swedish tabloid Sportbladet presentation of female and male athletes could differ on their Instagram page. A quantitative content analysis was used as the method to analyze the 343 posts during a four month period starting in January 1st 2022 to April 30th 2022.  The study could conclude that female athletes are shown in ⅓ of the posts made during the period, making male athletes more commonly shown. Another interesting conclusion that the study could make was that depending on the format of a sport, male or female athletes were represented more. In the individual sports related to skiing, female athletes tend to be represented and shown more. Compared to team sports in which male athletes tend to be shown more. Ishockey and football or soccer being the most common. The study can also conclude that the framing of the genders also differs.

The study aimed to investigate how female and male athletes are framed on Sportbladet and SVT Sport’s Instagram pictures. The study also examines and compares Sportbladet and SVT Sport to see if there are any differences between their coverage, since Sportbladet is commercial media and SVT Sport is public service. We have conducted a quantitative content analysis where we analyzed 655 Instagram pictures in total, 280 were from Sportbladet and 375 from SVT Sport. The Instagram pictures that were used were from the months of February, May, August, and November in 2022. The results showed that men dominated Sportbladet, while women and men were equally represented on SVT Sport. Although the results also showed that women and men are framed differently on both Sportbladet and SVT Sport. Women are generally framed as passive, happy, and intimate, while men are active, cocky, and formal. The results also showed that Sportbladet and SVT Sport have different agendas, which could be based on what possibly sells the most. Sportbladet, which is a commercial, posts more Instagram pictures of sportsmen. Simultaneously, SVT Sport posts an equal number of pictures of both genders.

The purpose of this study was to examine the differences as well as the similarities between the coverage and representation of the coaches of the Swedish men's national team and women's national team. The method we used for our study was quantitative content analysis. We examined 473 articles in the two Swedish tabloid newspapers Aftonbladet and Expressen. Some of the major results that we found in the study were that the representation of the coach of the men's national team were more positive than the women's coach. 76 articles about Jan Andersson, coach for the men's team were positive, while 25 articles about Pia Sundhage, coach for the women's team were positive. We also found out that the men's national team were in far more articles than the women's team. 340 articles were about the men's team and 133 articles were about the women's team.

<p>The goal with our research has been to describe how often and in what way female athletes are represented in the sport section in Sweden’s biggest evening newspaper Aftonbladet. The material we’ve used are the newspapers that we collected during two weeks in 2008, the 3^rd of November to the 9^th of November and the 11^th of November to the 17^th of November. We’ve conduced two qualitative researches – a text analysis and an image analysis – and one quantitative analysis on our material. We’ve based our analysis on, among others, theories on the sportmediacomplex, critique feministic analysis and normative theory.</p><p>       In these articles women are designed into four different stereotypes. We’ve chosen to call them the star, the victim, the sensation and the absent. On the basis on our theories we believe that these four stereotypes are creating more sexism and in that way they are contributing to the suppressing of women as a whole.</p><p>       Our quantitative analysis shows that men occur more frequent on the sport pages than women. Almost nine of ten of the articles in Sportbladet are about men and male athletes. We believe that in this way Sportbladet contributes to the invisibilisation of female athletes and further more to the discrimination of women.</p>

This study’s aim and purpose was to analyze how the Swedish tabloid Sportbladet portrayed the Swedish women’s and men's national teams in soccer under two different championships, 2023 FIFA Women’s World Cup and UEFA Euro 2020. A thematic content analysis was used as the method to analyze 65 different articles from Sportbladet. 22 articles from 2023 FIFA Women’s World Cup and 43 articles from UEFA Euro 2020. The research questions for this study were:Q1: How is the Swedish women's national soccer team portrayed during the 2023 Women's World Cup by Sportbladet? Q2: How is the Swedish men's national soccer team portrayed during UEFA 2020 by Sportbladet?Q3: What differences can be seen in how the two national teams are portrayed? The findings of the study were similar to prior studies in the field of sports and gender. The result of this study reveals that there still is more reporting about male soccer but a new finding our study made was that it is starting to equal out. A large number of the articles about the women’s national team were about performance-irrelevant aspects, such as relationships on and off the field. There were also articles of how players took a stand on different social issues such as equality. The Swedish men’s national team was portrayed as still having a higher value and prestige by receiving more coverage. There were also more articles about performance- relevant aspects such as preparation, success and honor. Unlike the Swedish women’s national team, the men’s team received much more criticism by Sportbladets writers. The largest difference in the portrayal of the two national teams was that the women’s national team portrayed more with more performance-irrelevant aspects while the men's national team was portrayed with their performance. The men’s national team were also portrayed more as strong individuals, while the women were portrayed largely as not being as strong and needing male guidance. A noticeable difference was also how the success was illustrated, the Swedish women's national team were praised a lot as a group while the male players were praised for their individual performances. A contribution from this study was that the only articles about sexism, such as looks and clothing, were directed towards the men, which goes against what previous studies have found.