Wearable technology has many potential benefits for employees in the workplace, including safety, health, and motivation. However, there are also many concerns about privacy and the use of data from these devices. More research is needed to understand how privacy affects the user acceptance of wearables in the workplace. The purpose of this thesis is to understand how users perceive and accept wearables at work from a privacy perspective. The thesis studied wearable fitness trackers and evaluated the acceptance of these based on an extended version of the technology acceptance model (TAM). The thesis performed qualitative interviews with users who use wearables daily and presents the largest factors identified to influence the acceptance of wearable fitness trackers at work from a privacy context. The result of the research shows that there are three main factors influencing the acceptance of wearables in the workplace from a privacy perspective: User’s privacy and data disposition, the importance of transparency, and the importance of aligned subjective norms.

Nowadays companies are in a dynamic environment leading to competition in finding new revenue streams to strengthen their positions in their markets by using new technologies to provide capabilitiesto organize resources whilst taking into account changes that can occur in their environment. Therefore, decision making is inevitable to combat uncertainties where taking the optimal action by leveraging concepts and technologies that support decision making such as Business Intelligence (BI)tools and systems could determine a company’s future. Companies can optimize their decision making with BI features like Data-Driven Alerts that sends messages when fluctuations occur within a supervised threshold that reflects the state of business operations. The purpose of this research was to conduct an empirical study on how Swedish companies and enterprises located in different industries apply BI tools and with Data-driven Alerts features for decision making whereby we further studied the characteristics of Data-driven Alerts in terms of usability from the perspectives of different industry professionals through the thematic lens of the Technology acceptance model (TAM) in a qualitative approach. We conducted interviews with professionals from diverse organizations where we applied the Thematic Coding technique on empirical results for further analysis. We found out that by allowing possibilities for users to analyze data in their own preferences for decisions, it will provide managers and leaders with sufficient information needed to empower strategic and tactical decision-making. Despite the emergence of state-of-the-art predictive analytics technologies such as Machine Learning and AI, the literature clearly states that these processes are technical and complex to be comprehended by the decision maker. At the end of the day, prescriptive analytics will end up providing descriptive options being presented to the end user as we move towards automated decision making. This we see as an opportunity for reporting tools and data-driven alerts to be in contemporary symbiotic relationship with advanced analytics in decision making contexts to improve its outcome, quality and user friendliness.

New technologies are constantly introduced in our everyday life. Societies and people have reaped great benefits from integrating information technology into a plethora of societal and commercial functions. However, innovations are not unconditionally accepted by users. Since digital innovations constantly are introduced to aid us, there is an interest in understanding what factors would either influence us or make us prone to adopt new technologies. The main research question is to identify the key influences, both positive and negative, within technology adoption. The scope was limited to Scandinavian supermarkets and the technology of adoption intention was the Smart Cart; a seamless approach to make your shopping experience easier. Through a value-based acceptance model (VAM), a quantitative survey was conducted to explore consumers, attitudes towards Smart Cart through the factors perceived usefulness (PU), perceived enjoyment (PE), perceived privacy risk (PPR) and perceived difficulty to use (PDU), in relation to the perceived value (PV) of the product which can eventually lead to intention to adopt and use(IAU). The findings showed that perceived usefulness (PU) and perceived enjoyment (PE) demonstrated a strong positive correlation to potential users’ perceived value (PV) of Smart Cart while perceived privacy risk (PPR) showed a weak negative and perceived difficulty to use (PDU) showed a medium-strong positive correlation to potential consumers’ perceived value (PV) of the product. Potential consumers’ perception of Smart Cart’s value (PV) showed a strong positive correlation with intention to adopt and use (IAU).

In the past several years, police-community relations have received enormous scrutiny based on several high-profile incidents involving the use of deadly force. Politicians, civil societies, and victims' families have called for law enforcement agencies to equip local officers with body-worn cameras to increase transparency and accountability. The purpose of the study was to investigate how law enforcement officers in a Sheriff's office in the Southern United States perceived ease of use and usefulness of body-worn camera technology and to identify if gender and years of service related to police officers' acceptance of body-worn cameras as a component of their regular uniform. The theoretical foundation for this study was based on the Technology Acceptance Model (TAM) developed by Davis in 1989. Paper survey using TAM instrument was used to collect data from officers at the training center. A hierarchical multiple regression analysis was conducted to determine which independent variables predicted the frequency of use of body-worn cameras. Analysis of data collected from 88 officers found that their perceptions of the ease of use of body-worn cameras were moderately and positively correlated with their perceptions of the cameras' usefulness and their attitudes toward the camera. The relationship between usefulness and years of service was negative, indicating that as officers' length of service increased, their perceptions of body-worn cameras usefulness decreased. However, officers' attitudes toward using body-worn cameras were a predictor of their reported frequency of use. Findings from the study could contribute to positive social change by providing policymakers with new tools to craft training policies to enhance police-community relations.

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Streaming blir dagligen en allt mer populär form av musikkonsumtion. Denna typ av medium har gjort det allt mer enkelt för individer att lyssna på musik. Diskussioner om de villkor som kreatörerna som bidrar med värde till dessa medium påpekar dock tuffa arbetsförhållanden. Kreatörer tenderar att få låg ersättning och dålig översikt över den data som relaterar till artistens lyssnare. I och med Web3:s framfart har det påbörjats en diskussion om decentraliserade musikplattformar som ett alternativ till de traditionella streamingtjänsterna. Det är inom detta område som studien ämnar att utforska acceptansen kreatörerna har av detta alternativa sätt att distribuera musik. Utifrån ramverket TAM (Technology acceptance model) skapades en modell. För att testa denna modell genomfördes sedan en enkätstudie. Det insamlade materialet användes sedan för att utföra en univariat, bivariat samt multivariat analys med hjälp av frekvenstabeller, Spearmans korrelationskoefficient och PLS-SEM-verktyg. Resultatet visade på möjliga problemområden, bland annat validiteten hos enkätfrågorna, men även lämpligheten hos studiens ramverk i förhållande till den typen av system som faktiskt undersöktes. Det var dock tydligt att urvalets användning av plattformen i fråga var en direkt effekt av hur deras avsikt till att använda densamma såg ut. Denna användaravsikt berodde sedan på deras attityd till plattformen som i sin tur berodde på den nytta de upplevde att plattformen genererade. / Music streaming is growing in popularity on a daily basis. This type of medium has made listening to music more accessible to its users. Discussions regarding tough working conditions for the creators that bring value to the platforms are becoming more common. Creators tend to get low compensation and insufficient data regarding its listeners. In regards to the growing interest with Web3 technology, discussions are being held about decentralized music platforms potential of being an alternative to the traditional streaming platforms. It’s within this field the study aims to shed some light in regards to the acceptance creators have toward this alternative way of distributing music. With regards to the theoretical framework TAM (Technology acceptance model), a model was constructed. In order to evaluate this model a survey was conducted. The data collected was then used to perform a univariate, bivariate and multivariate analysis. These were possible with the help of frequency tables, Spearmans correlation coefficient as well as PLS-SEM tools. The results brought light to several possible problem areas, amongst these the validity of the questionnaire, but also the adequacy of the theoretical framework with regards to the a type of system the study actually concerns itself with. It was, however, clear that the creators’ actual use of the platform was a direct product of their intention to use it. This intention was a result of their attitude towards the platform, which in turn depended on the usefulness the creator perceived the platform to generate.

Background: To ensure a sustainable future in the maritime industry; new measures of employee well-being are needed. Digital health solutions have proven to possess great potential to ensure employee well-being regardless of location, with opportunities for a proactive instead of a reactive approach where health and safety issues can be avoided.  Research Problem: Despite the potential benefits of using digital health solutions, the acceptance and impact of such solutions remain unexplored in the maritime industry, which is essential for achieving improvements.   Purpose: This study aims to explore what influences the acceptance of digital health solutions for improving seafarer well-being to understand how the maritime industry accepts digital health solutions and, more importantly, the potential impact this acceptance has on seafarer well-being. Research Question: How does the acceptance of digital health solutions in the maritime industry impact the employee well-being of seafarers?  Methodology and Method: This is a qualitative and inductive study, with a relativist view of reality and a social constructionist view of knowledge, that aims to build new theories through semi-structured interviews and Gioia’s analysis method.  Conclusion: Our findings focus on what influences the acceptance of digital health solutions and how these solutions impact employee well-being. With the aid of the Technology Acceptance Model (TAM), we find that there are levels of acceptance dependent on the nature of different influential factors. Furthermore, we discover that digital health solutions can influence physical, mental, and social well-being. From this, we develop a framework explaining the impact acceptance has on employee well-being. As a result, we illustrate that acceptance is a crucial aspect of improving employee well-being with digital health solutions.

As the number of immigrants in Sweden rises, the demand for alternative methods for language learning increases simultaneously. The use of social robots for teaching a second language is a promising field. The following research question has been designed to identify how social robots can be improved to better suit second language learners. The research question is: Which criteria are important for the user experience when interacting with a language cafe robot? The main method used to answer the question is Design Thinking with the help of semi-structured interviews. The results were 12 criteria which can be implemented for social robots in the future. The research has also studied how the criteria can be implemented in robots and to what degree the robot Furhat developed by Furhat robotics has implemented the criteria today. / I takt med det stigande antalet immigranter i Sverige ökar efterfrågan på alternativa metoder för språkinlärning. Användningen av sociala robotar för att undervisa andraspråk är ett lovande fält. Följande forskningsfråga har utformats för att identifiera hur sociala robotar kan förbättras för att anpassas till elever som lär sig andraspråk. Forskningsfrågan lyder enligt följande: Vilka kriterier är viktiga för användarupplevelsen när man interagerar med en språkcaférobot? Den huvudsakliga metoden som används för att svara på frågan är Design Thinking med hjälp av semistrukturerade intervjuer. Resultatet var 12 kriterier som kan implementeras för sociala robotar i framtiden. Rapporten har också studerat hur kriterierna kan implementeras i robotar och i vilken grad roboten Furhat som utvecklats av Furhat Robotics har implementerat kriterierna idag.

This study discusses Augmented Reality (AR) as a digital marketing tool in online retail, with a special focus on the perceptions and attitudes which consumers hold towards the tool. The project, aims to give insights on how to study AR in online retail settings and also touches upon how different characteristics of augmented reality can impact the consumers attitudes towards products displayed or demonstrated with AR tools. The conceptual framework is based on literature and case studies in the fields of augmented reality, consumer experience and, customer value creation. The data for this research project was obtained through in-depth interviews with participants who have had previous experiences with Augmented Reality. After analysing and categorising their answers, the findings suggest that the participants have an overall positive attitude towards the tool and that they are already keen to engage with the technology. Their answers also suggested that the use of AR tools in online retail could positively affect the consumers attitudes towards the promoted services or products which are displayed with the tool. Moreover, depending on certain factors, the tool could potentially have a positive effect on the purchasing decision. On the negative side, the participants consider the technology is not there yet and needs to be improved to deliver meaningful value for them. Other valuable findings of the project are related to the customer journeys and the value the tool provides to the users. / Denna studie diskuterar Augmented Reality (AR) som ett digitalt marknadsföringsverktyg inom onlinehandeln, med ett särskilt fokus på de uppfattningar och attityder som konsumenterna har gentemot verktyget. Projektet syftar till att ge insikter om hur man studerar AR i online-butiksmiljöer och berör också hur olika egenskaper hos AR kan påverka konsumenternas attityder till produkter som visas eller demonstreras med AR-verktyg. Den konceptuella ramen är baserad på litteratur och fallstudier inom AR, konsumentupplevelse och kundvärdeskapande. Data för detta forskningsprojekt erhölls genom fördjupade intervjuer med deltagare som tidigare haft erfarenheter av AR. Efter att ha analyserat och kategoriserat sina svar föreslår resultatet att deltagarna har en övergripande positiv inställning till verktyget och att de redan är angelägna om att engagera sig i tekniken. Deras svar föreslog också att användningen av AR-verktyg i online-detaljhandeln positivt kunde påverka konsumenternas attityder till de marknadsförda tjänsterna eller produkterna som visas med verktyget. Beroende på vissa faktorer kan verktyget dessutom ha en positiv effekt på inköpsbeslutet. Bland de negativa aspekterna anser deltagarna att tekniken inte Einns där ännu och måste förbättras för att ge ett meningsfullt värde för dem. Andra värdefulla insikter från projektet är relaterade till kundresan och det värde verktyget ger användarna.

Bakgrund och syfte: Antalet tekniska system som människor använder i vardagen ökar ständigt. När en användare byter från ett tekniskt system till ett annat som hen inte är bekant med, kan det uppstå problem eller i vissa fall gå smidigare än förväntat. Syftet med denna studie är att undersöka hur väl användares mentala modell av ett operativsystem kan appliceras på ett annat, för användaren outforskat, operativsystem. Studien undersöker också huruvida användarens acceptans av ny teknik är associerad med dennes prestationer i det nya operativsystemet. Metod: Studien baseras på ett experiment där åtta testdeltagare med erfarenhet av Microsoft Windows genomför vardagliga uppgifter i Apple MacOS och vice versa. Gruppernas förmåga att anpassa sina mentala modeller mäts med hjälp av prestationsmått som vanligtvis används inom interaktionsdesign, såsom tidtagning och antalet steg som krävs för att genomföra varje uppgift. En enkät används därefter för att mäta deltagarnas acceptans av ny teknik med hjälp av TAM (Technology Acceptance Model). Resultat: Resultaten visade en signifikant skillnad mellan grupperna när det gällde prestationsmåtten. MacOS-användare hade kortare tid och färre steg för att genomföra uppgifterna jämfört med Windows-användare. Studien fann även en signifikant negativ korrelation mellan acceptans av ny teknik och tid som krävdes för att genomföra uppgifterna. Ingen signifikant korrelation fanns mellan acceptans av ny teknik och antalet steg att genomföra uppgifter. Slutsatser: MacOS-användares mentala modell är mer överförbar till Windows, än vad Windows-användarnas mentala modell är till MacOS. MacOS-användares mentala modell passar tillräckligt bra för att kunna appliceras på Windows för att genomföra vardagliga uppgifter utan större problem. Windows-användarnas mentala modell är så pass annorlunda att en ny mental modell skapas när de ger sig på MacOS, vilket leder till längre tid och fler steg att genomföra uppgifter. Studien fann också att användare med en hög acceptans av ny teknik presterade bättre, i form av lägre tid, när de använde ett outforskat operativsystem. Detta kan dock tolkas på två sätt, att användare som snabbt kunde genomföra uppgifter i större utsträckning uppskattade det, vilket ledde till en högre acceptans av ny teknik. Alternativt att deltagare som generellt var öppna till ny teknik därför presterade bättre. Däremot upptäcktes ingen stark koppling mellan acceptans av ny teknik och antalet steg som krävdes för att slutföra uppgiften. Detta gör att det inte går kan dra några definitiva slutsatser om kopplingen mellan acceptans av ny teknik och övergripande prestation, då endast en del av prestationen (tid, men inte antalet steg) visade signifikanta resultat.