History and heritage can have a considerable impact when designing a visual identity for a brand. This study aims to analyse the visual identity of The Swedish Handicraft Association, Hemslöjden, an organisation with a long and sometimes conflict-ridden past. Using a semiotic analysis method and theories of cultural branding, heritage branding and myth-building, the study seeks to examine how heritage, history and future relevance is tackled visually. The study shows that even though Hemslöjden could be considered a cultural and heritage brand, there is an ambivalent use of history and heritage in the organisation’s visual identity. The study theorises that the ambivalence and avoidance of history is partially due to a fear of being irrelevant for younger audiences but also to avoid acknowledging problematic aspects of the organisation's history. The latter could suggest a stewardship of the brand to avoid negative use from external, nationalist groups but could also via mythbuilding purify a conflicted history.

The purpose of the study is to review the short stories of S M Mofokeng and M P Pelo critically in an attempt to interrogate their skills and techniques with a view to establishing how they complement each other. Furthermore the approach to the study will be informed by an integrated comparison and contrasting process. In the main, this study deals with how the authors who wrote at different time periods differ in style, albeit on the same discipline, the short story. The study comprises the introductory section, which includes the aims, method of approach, forerunners of the short stories, biographical sketches of the authors and organisation of the study. The setting, functions of the setting and definitions of keywords are also discussed. Characterization and the method of presenting characters is explained and the elements of style are identified and dealt with. A summary of the findings as well as the conclusion of the study is provided. / African Languages

The thesis is organized as two sections of two chapters each: the first section establishes a theoretical framework of a broad and reinvigorated Christian sacramentality within which to situate the second—an investigation of the theories and practice of the mythopoeic art of C. S. Lewis and J. R. R. Tolkien in this sacramental light. The first chapter acknowledges the thoroughgoing disenchantment of modernity, an effect traced to the vanishing of a sacramental understanding of the world, and then explores the history of the sacramental concept that would seek to be reclaimed and reconceived as a possible means of the re-enchantment of Western culture such as in the recent work of David Brown. An appreciative critique of Brown's work is offered in chapter two before proposing an alternative understanding of a distinctly Christian and reinvigorated sacramentality anchored in the Incarnation and operating by Transposition. A notion of sacramental vision is developed from the perceptual basis in its classic definitions, and a sacramental understanding of story is considered from a theological perspective on the infinite generativity of meaning in texts, along with recent theories of affect and affordance. The second half of the thesis expounds the views of mythopoeia held by Lewis and Tolkien in order to show how they are not only compatible with but lead to a sacramental understanding of story as developed in part one, with mythopoeia affording the recovery of a potentially transformative vision of reality, awakening it into focus in distinctly Christian ways (chapter three). The final chapter demonstrates how their mythopoeic theories are exemplified in their art, examining specific ways Till We Have Faces and The Lord of the Rings afford the recovery of a potentially transformative vision of various themes central to them. In closing it is suggested that such a sacramental understanding of story may contribute to the re-enchantment of Western culture, not to mention the re-mythologization and re-envisaging of Christianity, whose significance in these regards has been hitherto mostly unrecognized.

Arthur de Gobineau est un auteur qui a suscité de nombreuses controverses engendrées par ses théories raciales. Ces théories ont cependant contribué à brouiller l’image de cet auteur, souvent présenté comme le père des dérives racistes. Ce n’est pas à l’essayiste que nous avons souhaité consacrer cette thèse, mais bien à l’écrivain, fin connaisseur de l’Orient, humaniste, parce que curieux de l’autre, et surtout méconnu.Par delà ces théories sur les races, Gobineau est l’auteur d’une oeuvre littéraire qui, sous les apparences d’un classicisme parfois hiératique nous donne la vision d’un homme d’une extrême complexité. Il est l’un des derniers représentants de la littérature de l’analyse que l’on considère comme une spécificité française. Mais il s’est également positionné en marge de la vision orientaliste de son époque.Son cheminement vers l’Orient s’est opéré d’abord par une approche toute subjective faite de sensation et d’émotion avant que la passion ne finisse par l’emporter sur les préjugés. Les Nouvelles Asiatiques opèrent une transfiguration du mythe personnel en mythe littéraire : la quête personnelle des origines se traduit par le retour au berceau de l’humanité. La fiction littéraire fait sa matrice là où tout a commencé.L’auteur met à l’épreuve de l’Orient des motifs et des figures qui lui viennent du corpus occidental en transposant dans cet ailleurs des réminiscences de sa culture d’origine. Une pensée qui évolue au gré de la fiction, ou bien un ensemble d’obsessions qui reviennent dans les replis du récit comme en contrebande ? C’est à cette question que nous avons tenté de répondre pour sonder le mystère oriental d’un auteur méconnu. / Arthur Gobineau is an author who sparked controversy over his racial theories. These theories, however, have contributed to blur the image of the author, often described as the father of racist tendencies. This thesis is not concerned with the essayist, but with the writer, as a knowledgeable of the East, humanist, curious of the other, and especially unknown.Beyond these racial theories, Gobineau is the author of a literary work which, under the appearance of a hieratic classicism, sometimes gives us a vision of a highly complex man. It is one of the last representatives of the analysis literature, which is peculiar to French. But he is also positioned on the margins of the orientalist vision of his time.His journey to the East was operated first on an approach that was based upon subjective sensation and emotion before that the passion would eventually outweigh prejudices. The New Asians operates a transfiguration of the personal myth into a literary myth: the personal quest for origins is reflected in the return to the cradle of humanity. Literary fiction made its matrices wherein it all began.Transposing to the East reminiscences of his native culture, the author puts to the test of this elsewhere western patterns and figures. Is it the thought that grows with the fiction or the same obsessions that come back into the folds of the story as contraband? It is this question that we tried to answer by probing the eastern mystery of an unknown author.

Eudora Welty’s characterization of George Fairchild (Delta Wedding) queers the heroic masculine ideal, St George, whose legendary exploits have been popularized in narrative literature, Catholic iconography, and children’s fairy tale. Lauded by the Fairchild women for his “difference,” George’s sexuality offers him an identity apart from the suffocating Fairchild family myth. George Fairchild’s queer sexuality and homoeroticism augments our critical understanding of Delta Wedding, the character, as well as other characters. The author’s subtly politicized construction of the novel’s ostensible hero subverts literary tradition, the gender binary, and patriarchal myth.

From an institutionalized conception of contemporary intellectuals as silent or absent, the aim of this thesis is to analyse how the representation of the intellectual changed from a hero of reason to a more or less absent actor. Descriptions of intellectuals that were initially analysed which showed that the representation of the intellectual, besides being linked to modernity, contained a relationship between the individual actor and political power, a relationship which could be traced back to ancient myths. Using discourse theory and concepts primarily from Ernesto Laclau and Chantal Mouffe, the dissertation demonstrates how the discourse of intellectuals changed the representation content in relation to the myth of the postmodern and to the myth of the modern society. In relation to the modern intellectual, the discourse linked the representation with elements as reason, freedom and politics. Texts written after the linguistic turn or the myth of the postmodern describe intellectuals as specific, bourgeois, academic and politicized. This makes the representation impossible in relation to the initial establishment. The main contribution of the thesis to research on the discourse of intellectuals is the myths bearing on how intellectuals can or should act and how the representation can be described. The notion of the intellectuals can only be understood in an already existing discourse based on what an intellectual should do or be.

Thesis (doctoral) - Universität, Heidelberg, 2000. / Includes bibliographical references (p. 389-417) and index.

Este estudo toma como base uma obra literária para levantar considerações sobre aspectos característicos da cultura do Rio Grande do Sul em relação ao Brasil. A partir da leitura do romance histórico O Continente, de Erico Verissimo, surge a hipótese de trabalho de que a religião teve um papel diferenciado na formação dessa peculiar região brasileira. Isso repercute na estrutura de valores que caracteriza a sociedade gaúcha, destacando o livrearbítrio e a ação política. Busca-se estabelecer não um perfil religioso atual do Estado, mas um panorama qualitativo do quanto uma fraca religiosidade influenciou na construção de um etos gaúcho e do quanto este se diferencia do etos brasileiro pelo viés mítico. A pesquisa tem caráter interdisciplinar e está apoiada em dados e teorias da antropologia, da história, da sociologia, da filosofia e da psicologia, além da teologia cristã. / Submitted by Marcelo Teixeira (mvteixeira@ucs.br) on 2014-05-05T18:19:25Z No. of bitstreams: 1 Dissertacao Nivaldo.pdf: 974425 bytes, checksum: 65fc315933efaf12a015deb6548a64b8 (MD5) / Made available in DSpace on 2014-05-05T18:19:25Z (GMT). No. of bitstreams: 1 Dissertacao Nivaldo.pdf: 974425 bytes, checksum: 65fc315933efaf12a015deb6548a64b8 (MD5) / This study was based on a literary work so as to raise considerations about peculiar aspects of the culture of the state of Rio Grande do Sul in relation to Brazil. From reading on the historical novel O Continente, written by Erico Verissimo, arises the work hypothesis that religion had a different role in the development of this specific Brazilian province. It has reflections on the structure of the values that characterize this society, with emphasis on free will and political action. This research aims at giving not a present religious outline of the province, but a qualitative panorama of how such thin religiosity influenced the construction of a gaucho ethos and how much this mythic view has made it distinguished from the Brazilian ethos. The research, which has interdisciplinary character, is supported by the data and theories of Anthropology, History, Sociology, Philosophy and Psychology, besides the Christian theology.

Depuis plus d’un siècle, la Grèce antique ne cesse d’éblouir philosophes et hommes de lettre en Occident. La tragédie occupe une place éminente dans cet émerveillement venu de l’Athènes du Ve siècle avant Jésus-Christ. C’est pour matérialiser cette fascination que ce théâtre a donné lieu à des interprétations de tout genre : philosophique, humaniste, politique et morale... Il s’agit de lectures idéologiques dont la tragédie en général et Sophocle en particulier a fait l’objet. Dans cette perspective, il importait d’effectuer un panorama des lectures de cette tragédie devenue un mythe contemporain. L’oeuvre de Sophocle a servi d’illustration à la visée idéologique d’un théâtre qui s’intégrait à l’origine dans le cadre des manifestations culturelles en l’honneur de Dionysos à Athènes. Y avait-il lieu d’universaliser et d’immortaliser ces interprétations, fruits de l’imaginaire occidental ? Fallait-il continuer la réincarnation des personnages de Sophocle qui aurait avec son Antigone et son OEdipe-roi réussi à élaborer des modèles inimitables de la tragédie et de l’existence de l’homme ? C’est pour questionner cette vision de Sophocle qu’il semble nécessaire d’exploiter les éléments esthétiques (chant, musique) de cette tragédie qui offrent de nouvelles pistes de réflexion en porte-à-faux avec la lecture idéologique observée dans la critique contemporaine. / For over a century the ancient Greek philosophers have amazed men of letters in the West. Since thefifth century BC tragedy as a genre has occupied a prominent place in Athens and through theatre this fascination has given rise to interpretations of all kinds: philosophical, humanistic, political and moral. These ideological readings of tragedy have most significantly focused on Sophocles. This dissertation offers a survey of these readings which have in time become contemporary myths. Sophocles’ works are ideologically embedded within cultural spectacle honoring Dionysus in Athens. Was it necessary to universalize and immortalize these western interpretations and reincarnate Sophocles’ characters, making Antigone and Oedipus Rex inimitable models of tragedy and mortal existence? This study proposes a critical reading of the Sophoclean vision of tragedy through an analysis of certain aesthetic elements (song, music) which allow a rethinking of the ideological readings observed in contemporary criticism

This investigation of the Infancy Gospel of Thomas focuses on the question why the author of this infancy gospel narrated the mighty deeds – either received as blessings or as curses – as though the child Jesus were an adult. A possibility is that the author could have been inspired by tales from antiquity in which the heroic deeds of gods, emperors and philosophers were projected to their infancy. The study purports that the answer to this question is rather to be found in the combination of myth interpretation and societal expectations with regard to children in a Hellenistic-Semitic context. The purpose of this study is to investigate the history of the Greek manuscripts and the translation history of the Infancy Gospel of Thomas as a second century infancy gospel, secondly to identify as the most authentic text the eleventh century version thereof in Codex Sinaiticus (Gr 453) and to translate it into Afrikaans. The study demonstrates that the most likely context within which this Greek manuscript of the Infancy Gospel of Thomas was communicated most significantly was Ebionite early Christianity. By identifying and examining quotations from and allusions to the Infancy Gospel of Thomas in works by the church fathers and by comparing the Greek expressions and phrases in the Greek manuscript in Codex Sinaiticus (Gr 453) with those of versions in other Greek manuscripts and early translations, a Gnostic tradition in the message can by ruled out, while Ebionite traditions can be confirmed. The child Jesus is depicted as interacting positively with his biological family which signifies salvation for other Israelites. Such salvation manifests in the identification and recognition of the child’s divinity by the Israelite teachers. The study argues that the Greek version of the Infancy Gospel of Thomas in Codex Sinaiticus (Gr 453) represents the genre of a discursive-biographical gospel type and as a result, the narrative and argumentative structure of this infancy gospel is of great importance. So too is the phenomenon that the narrative argument of the Infancy Gospel of Thomas is cast in the form of the ancient god-child myth. In this myth the child acts as if he were an adult. This adult-like behaviour of the child Jesus is not interpreted in an allegorically way. Rather, as myth, the message is interpreted in a tautegoric manner and explained in a social scientific way. / Thesis (DLitt (Greek))--University of Pretoria, 2006. / Ancient Languages / unrestricted