Thesis (MPhil (Visual Arts))--Stellenbosch University, 2008. / This thesis considers the author's project submission, a comic-book entitled The Number One Game, as production of a local heroic myth. The author will show how this project attempts to engage with mythic and archetypal material to produce an entertaining narrative that has relevance to contemporary Cape Town. The narrative adapts previous incarnations of the hero, with reference to theories of archetypes and mythic patterning devices that are derived from the concept of the “mono-myth”. Joseph Campbell's conception of myth as expressing internal psychic processes will be compared to Roland Barthes' reading of myth as a special inflection of speech that forms a semiotic “metalanguage”. The comic-book is a specific form of the language of comics, a combination of image and text that is highly structured and that can produce a rich graphic text. Using the Judge Dredd and Batman comic-books as models it will be shown how The Number One Game adapts traditions of representation, such as in genre references, to local perspective to create a novel interplay of archetypes. It will be shown that this interplay in the author's project work and the rich potential of the comic-book as a site for mythic speech makes the mythic a useful paradigm for considering the expression of ideology in the heroic comic-book.

<p><p>The present essay examines the linguisitc conceptualisation of otherness in the present party platforms of the Sozialdemokratische Partei Deutschlands (SPD, Social Democratic Party of Germany) and the Christliche Demokratische Union Deutschlands (CDU, Christian Democratic Union of Germany). The language and the textual structure of their party platforms is analysed, its function described and compared with each other by using representative text excerpts. The theoretical background of this study is grounded in cultural studies. The methodological framework consists of a combination of critical discourse analysis and textual analysis. Criterias of the linguistic analysis are: coherence (including implicit meanings, propositions and presuppositions), modality, thematic roles, deixis and pronouns and keywords. </p><p> </p><p>The study shows that the<em> Other </em>is cleary conceptualized by using binary oppositions whereas those who are reperesented by <em>we</em> can not always be clearly identified. By using both objective and subjective modality authority and legitimacy are linguistically constructed by those who represent <em>we</em>. The analysis shows that stipulations and issues are mentioned which are supposed to be abided by the <em>Others</em> without being justified by those who represent <em>we</em>. Consequently the <em>Other</em> is excluded. Analysing both party platforms shows that the <em>Other</em> is  subcategorized, too. Myths about the <em>Others</em> are confirmed by representing a stereotypical image of the <em>Other</em> through language. However there are differences in the linguistic conceptualization of alterity. The representatives of CDU speak out more explicitly on specific issues concerning the<em> Other</em> than representatives of SPD do. Consequently SPD’s statements concerning the <em>Other</em> are more implicit.</p><p> </p><p>The study shows that meaning is created by language and that myths of the <em>Other</em> are reproduced in political discourse.</p><p> </p></p>

<p><em>“VeckoRevyn – your best friend in good times and bad?” </em>is a BA thesis based on a weekly lifestyle magazine, VeckoRevyn, with a female demographic aged 18-25. Issues of the magazine, published in 2009 and on, is analyzed and dissected to better understand and be able to get answers for the questions of issue. What is said in the magazine, and how does the message reach the audience? Furthermore, the message, as well as the tone used to convey it, is reviewed as part of the discussion about consequence. The goal of this study is to show how, based on the material analyzed, a woman is spoken to in the magazine, and what kind of consequences this might have.</p><p>VeckoRevyn claims it desires tobea close friend to its readers, a friend who enlightens and guides. But the fact is that in every case studied, there is an underlying message on how the readers have the chance to reach something better and more desirable based on her looks and appearance. How is this possible when in fact the magazine creates an artificial reality filled with unattainable ideals? This results in more stress in the lives of women, who constantly long to be “good enough”. The idea of beauty, which is a common theme throughout the issues of the magazine, is unfortunately based on a myth. This in turn results in mental exhaustion, a twisted self- image, low self esteem, anorexia and bulimia among its young female audience.</p><p>Keywords: weekly magazine, VeckoRevyn, content, tone, the beauty myth, ideals, consequences</p>

Public perceptions about serial homicide are more mythical than fact. Myths about serial homicide are perpetuated through several sources, especially the entertainment media which is a dominant and influential mythmaker. The number of films depicting serial killers and serial killing themes has increased dramatically in recent years. However, the reality of these films is debatable. This research examines the reality, or lack thereof, of the most recent films involving a serial killing theme. Hickey provides a wealth of statistical information on a number of serial killers and serial killings. A content analysis of the fifty top grossing serial killer movies made between 1980 and 2001 was conducted using variables from Hickey research. Research shows similarities and differences between variables, however, results concludes the entertainment media does not accurately portray serial homicide.

Le jeu en réalité alternée (ARG) Why So Serious ? créé pour la promotion du film The Dark Knight (2008) réalisé par Christopher Nolan se trouve au cœur d’une stratégie de transmédia storytelling, Ce jeu s’insère dans une ère de la convergence où les pôles de la production et de la réception sont ambigus. Les différentes pratiques des joueurs relèvent de processus de réception particuliers, qui, jumelés à l’émergence d’un récit numérique décentralisé, laissent penser que de nouveaux enjeux communicationnels et narratifs se manifestent. Ce mémoire examine les processus de réception de cet ARG basé sur l’univers fictionnel de Batman et focalisé sur le personnage du Joker, et comment ils permettent l’apparition d’un récit de nature mythologique. En articulant une netnographie effectuée sur le forum officiel du jeu, Unfiction, à une analyse sémiologique visuelle des affiches de la campagne, ainsi qu’à une analyse mythologique barthésienne du récit de cette dernière, il fut possible de schématiser le circuit communicationnel dans lequel les messages émis par les producteurs et les récepteurs se déplacèrent. On se rend compte, au vu d’une telle étude, du pouvoir des usagers actifs dans le cadre d’un phénomène transmédiatique, qui à travers la réception de cet objet fut à l’origine d’un message neuf, dont la signification se nourrit de sources multiples, liées au médium lui-même, et à l’interprétation du récit fictionnel en jeu. / The alternate reality game Why So Serious ? lies at the heart of a transmedia storytelling strategy created for the promotion of the movie The Dark Knight (2008) by Christopher Nolan. This game is deeply rooted in an era of convergence in which the distinction between production and reception of media messages is blurred. Different players’ practices illustrate specific modes of reception that, linked to the emergence of a plot with multiple threads, indicate the emergence of new communicational and narrative issues. This thesis examines those specific processes of reception and their relationship to the appearance of a mythological message in which the fictional world of Batman is recentered on the character of the Joker. Through the articulation of a netnography of the game’s official forum, Unfiction, visual semiotic analysis and Barthesian mythological analysis, it was possible to schematically build a communication circuit within which the messages produced by both the cultural industries and the game players evolve. This study contributes to and contributes to an understanding of active users’ power in this transmedia phenomenon. Furthermore, it highlights the users’ ability to generate a brand new message, thus mythological, whose significance is nourished by diverse sources, from the nature of medium itself, to the interpretation of the fictional universe within the experience itself.

This paper examines the causes for socioeconomic variation between African Americans and West Indians in the United States, focusing primarily on New York City. Nearly 2 million African Americans live in New York, 30 percent of whom are black immigrants, and likely another 15 percent that are the children of these foreign-born individuals. I provide an overview of the socioeconomic positions of both groups, focusing especially on residential patterns, labor market participation, and educational attainment. I then compare leading theories used to explain West Indian success, arguing that selective United States immigration practices account for most variation both between the two groups and also within the West Indian immigrant population itself. The success of many black immigrants, including West Indians, is attributed to their motivation and ability to leave their home country and pursue opportunities abroad, rather than by virtue of being born of their individual culture. Selective immigration practices have privileged many West Indians who’ve settled in the country, especially in regard to educational attainment. Critiquing current affirmative action programs, I offer policy suggestions to ensure restitution for African Americans who remain persistently disadvantaged by the legacies of slavery.

Oil is central to our lives and is the source of many of the conveniences that we take for granted. It can bring wealth and prosperity to individuals and to nations, but is also a source of political conflict and the consequences of its impact on the environment are only now beginning to be fully recognised. The oil companies have been leaders in the development of marketing and branding and this thesis traces the history of the oil industry and analyses the different forms of print advertisements that its major companies have produced over a period of some hundred years, from the industry’s infancy until 2012. It takes a cultural semiotic perspective to investigate and reveal the ways in which the companies have adapted their advertising messages to the prevailing socio-political conditions to reflect current attitudes and to guide both public opinion and national policy. The analyses demonstrate how the companies have responded to different crises and to increasing globalisation and how they have engineered a shift from product to presence and from oil to energy to communicate a more environment-friendly image. A close reading of the advertisements produced by the companies shows how they have cast themselves in the mythical role of the indefatigable hero whose mission is the common good. Moreover, it uncovers the different heroic personalities that they have acquired and adopted over time to differentiate their products and services. / Olja är en central faktor i våra liv och en källa till många av de bekvämligheter som vi tar för givna. Den kan bringa nationer och individer rikedom och välstånd men den kan också ge upphov till politiska konflikter – och dess miljökonsekvenser börjar först nu bli helt klarlagda. Oljebolagen har varit ledande inom marknadsföring och branding. Denna avhandling följer oljeindustrins historia och analyserar de tryckta annonser som de stora oljebolagen har producerat under en period av drygt hundra år, från oljeindustrins barndom till och med 2012. Utifrån ett kultursemiotiskt perspektiv undersöks och klarläggs hur bolagen har anpassat sina reklambudskap till rådande sociopolitiska förhållanden och på så sätt sökt både spegla gängse attityder och styra opinionsbildning och politik. Analyserna visar hur bolagen, som svar på olika kriser och en ökande globalisering, har förändrat sina budskap. Dels har ett fokus på produkten ersatts av ett fokus på närvaro, dels har olja ersatts av energi, allt för att kommunicera en mer miljövänlig image. En närläsning av bolagens annonser visar hur de konstant har framställt sig själva som den oförtröttlige hjälten vars mål är det allmänna bästa samt vilka olika hjälteskepnader de har iklätt sig över tid. / <p>Images removed due to copyright.</p><p>For a complete copy contact ep@ep.liu.se or pamela.vang@liu.se</p>

The purpose of the present dissertation is to study the elaborations of the initiation myth in contemporary Italian author Alessandro Baricco. The theoretical and methodological framework consists mainly of Mircea Eliade’s phenomenological theory of initiation. It is argued that the categories of space and time are interdepent in religious thought and should thus be studied as a unit, through the notion of the chronotope. The dissertation therefore proposes to introduce the concept of the chronotope of initiation as an operative tool, the intersection of the theories of Eliade and Mikhail Bakhtin, for the literary subgenre of the initiation novel. A hermeneutical analysis of the novels Oceano mare, Emmaus and Mr Gwyn demonstrates that the initiation myth is present in all three novels. The symbolism of death and rebirth is coherently enacted as a movement via the categories cosmos-chaos-cosmos, for which the author uses the symbolism of the earth to define cosmos (regularity and structure) and water symbolism for the regenerating chaos (dissolution and renewal). The different chapters of analysis accentuate the interaction of space and time within the different phases of the initiation pattern: the profane, the threshold, the sacred, the centre (the place where the actual ritual is enacted) and the return, which are all defined as chronotopes. The analysis shows that although the chronotope of initiation – the concept intending the fusion of the temporal event of ritual at the spatial centre – assumes different forms throughout the corpus, its function remains unmodified, with its purpose being the creation of ontological change. In its inherent structure, the chronotope of initiation unites antithetical spatial and temporal characteristics. Spatially it unites infinite and dissolving chaotic space with the constitutive envelope or sacred vertical centre, and temporally it brings together the ultimative ontological change at a fixed, historical moment with the eternal, sacred, time opened by ritual, representing the coincidentia oppositorum of the sacred. The analysis also shows that the so-called “portraits of the ineffable”, present in all three novels, reflect the same qualities. As immanent works of art, they function as thresholds into the infinite. From a chronological perspective, the dissertation shows a modification of the initiation pattern in Baricco’s writing: from the classical form in Oceano mare, via a more realistic application in Emmaus, to the most elaborate, meta-literary adaption in Mr Gwyn. Nevertheless, the use of the pattern and its thematic coherence reveals that Baricco consciously elaborates on the pattern to suit the contemporary context.

Résumé Ce mémoire consiste en une étude de la transgression en ce qui a trait au lieu, au personnage et aux sacrifices dans La Comtesse sanglante (1962) de Valentine Penrose, une auteure et artiste qui a fait partie du mouvement surréaliste dès 1926. À partir de l’idée directrice du sacrifice et du sacré, nous exposons, dans un premier temps, l’état transgressif de la criminelle historique Erzsébet Báthory, présentée dans le récit comme une beauté fixe masquant une âme monstrueuse. Dans un deuxième temps, nous examinons la cruauté et la théâtralité des sacrifices pulsionnels qui servent la propre déification de la protagoniste. Partant de la théorie de la transgression de Foucault de laquelle nous dégageons l’idée du seuil, le premier chapitre présente la marginalité de l’univers de la meurtrière présenté comme une extension de son corps, du château en tant que structure froide et vide à l’intérieur. Dans le deuxième chapitre, nous mettons en corrélation la violence et le sacré en rapport, d’une part, aux mises en scène sacrificielles et au rôle de chaque femme participant aux sacrifices, et d’autre part, à la progression de la cruauté dans le récit. Dans le troisième chapitre sont explorés le phénomène de la rumeur et la filiation mythique du personnage par la réécriture de deux figures monstrueuses : la Méduse et Lilith. Par ces analyses, ce mémoire a pour but de faire connaître davantage l’auteure et de dégager la singularité de la comtesse Báthory dépeinte par Penrose comme l’archétype de la transgression au féminin. / Abstract The present thesis is an analysis of transgression in relation to the location, character and sacrifices in La Comtesse sanglante (1962) by Valentine Penrose, an artist and author who became part of the surrealist movement from 1926 onwards. In the first place, beginning with the salient aspects of the sacrifice and the sacred, the thesis will present the transgressive side of the historically notorious Erzsébet Báthory, who is portrayed in the story as a beauty that conceals a monstrous soul. In second place, then, the thesis will discuss the cruelty and theatricality of the compulsive sacrifices that serve to deify the protagonist. Starting from Foucault’s theory of transgression, from which we derive the idea of threshold, the first chapter will present the marginality of the murderess’s universe, which is described as if it were extension of her body, and the castle, as a cold and empty structure within. In the second chapter, the thesis will correlate the violence and the sacred in relation to, firstly, the staging of the sacrifice scenes and the role of each woman who took part in them, and secondly, to the escalation of cruelty in the story. In the third chapter, the thesis will explore the phenomenon of rumor and the main character mythical parentage by the rewriting of two monstrous figures: the medusa and Lilith. Through these analyses, the main goal of this thesis is to promote awareness of this author and to identify the uniqueness of the Countess Báthory, portrayed as the archetype of female transgression.

De légendaires, les grandes figures féminines des mythes anciens sont devenues, au fil du XIXe siècle, emblématiques. Le mouvement s’amplifie vers la fin du siècle et l’imaginaire « féminin » se nourrit alors d’un discours social qui contribue à construire la féminité en termes de menace et de dépravation. Les figures mythiques prêteront leurs traits à celle de la femme fatale, devenue le symbole de la dégénérescence de la société française. Engrangeant dans son corps représenté tous les vices du siècle, la figure féminine nous est apparue éminemment révélatrice quant à la compréhension d’une époque. Or, la figure de la femme fatale s’avère fondamentalement ambivalente et Lilith, pouvant à la fois incarner l’amour et la destruction, affiche ce double visage de la féminité. Nous démontrons qu’il existe une relation étroite entre la profonde ambivalence du mythe de Lilith et les représentations de la femme fatale et pour ce faire, procédons à une analyse comparative de l’œuvre de Rachilde et Octave Mirbeau qui, dans La Jongleuse et Le Jardin des supplices, réécrivent le mythe de Lilith. De la comparaison des deux Lilith, ressortent deux représentations extrêmement contrastées de la femme fatale : alors que Rachilde dresse toute droite son héroïne dans son désir ascensionnel, Mirbeau construit une Clara toute en mollesse et assoiffée de chair. Par l’analyse des rapports qui s’articulent entre deux écritures, nous démontrons que la dualité inhérente au mythe de Lilith répond à l’instabilité d’une société aux prises avec de multiples angoisses en matière d’identité sexuelle. Cette comparaison nous amène aussi à nous interroger quant aux traces d’une certaine sexuation dans la voix littéraire. / Over the course of the nineteenth century the legendary female figures of ancient myth had become emblematic of the female sex. This association grew stronger toward the end of the century and the “feminine imaginary” fed itself on a social discourse that contributed to the construction of femininity in terms of menace and depravity. The mythical figures that lent their faces to representations of the femme fatale became symbols of the degeneration of French society. With all of the vices of the century gathered into her body, this female figure appears to us as eminently revealing as to the understanding of an era. However, the figure of the femme fatale is fundamentally ambivalent, and the mythical figure of Lilith, which can embody love as well as destruction, represents the two opposing aspects of nineteenth century representations of femininity. This study shows that there is a direct relationship between the profound ambivalence that characterizes the myth of Lilith and representations of the femme fatale. To this end, we undertake a comparative analysis of the works of Rachilde and Octave Mirbeau, who rewrite the myth of Lilith in The Juggler and The Torture Garden. Two extremely contrasting representations emerge from the comparison between the two “Liliths”: as Rachilde portrays her upstanding heroine’s desire to transcend her body, Mirbeau constructs his Clara as soft and mired in the body, thirsty for carnal pleasure. By examining the relationships that become apparent between these works, we demonstrate that the duality inherent in the myth of Lilith responds to the instability of a society grappling with multiple anxieties regarding sexual identity. This comparison, therefore, allows us to interrogate the traces of a specific mode of sexuation in the literary voice.