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Avsikten med denna studie är att bidra med fördjupad förståelse av traineeprogram inom konsultbranschen utifrån traineernas upplevelser. Studien grundas i en kvalitativ metod, med empirin bestående av nio semistrukturerade intervjuer. Urvalet för denna studie är traineer på ett specifikt företag. Resultaten visar på att traineerna gynnas av en stark gemenskap på programmet, där deltagarna både påverkar och påverkas av traineeprogrammets struktur, samt utmaningen för traineerna i att få sina första yrkeserfarenheter. Slutsatsen är att det inom konsultbranschen finns en förståelse för att yrkesbefattningens kompetens även bygger på specifika konsultkunskaper och att traineeprogram bidrar med ett meningsskapande kring vad det innebär att vara en bra konsult. Utmaningarna uppstår när traineerna applicerar sina teoretiska kunskaper i praktiskt arbete, och övergången från teori till praktik underlättas av möjligheten att arbeta på projekt hos kunder. Studien visar även på hur traineers lärande möjliggörs av starka gruppgemenskaper. / This study aims to contribute to a deep understanding of trainee programmes within the consulting vocation from the experiences of trainees. The study is based on a qualitative methodology and nine semi structured interviews. The sample for this study is trainees from a specific company. The results indicate that trainees gain a strong community of practice within the programme, where the participants both shape and are shaped by the trainee programme. The trainees also face challenges in acquiring their first professional experiences. Our conclusion is that within the consulting industry, there is an understanding that the competencies required within professional roles also include specific consulting skills and that trainee programs contribute to the creation of meaning regarding what it means to be a good consultant. Challenges for the trainees learning appear in the transformation of theoretical knowledge to practical work, where the transition from theory to practice is facilitated by working on client projects. This study also shows that trainees learning is enabled by strong communities of practice.

Denna studie undersöker hur Generativ AI påverkar affärsmodellen hos managementkonsultbolag. Genom en kvalitativ metod med semistrukturerade intervjuer samlades data in från ett managementkonsultbolag och ett kundföretag. Resultaten visar att Generativ AI kan effektivisera processer, särskilt inom texthantering och textskapande, utan att omedelbart förändra vinstmodellen. På lång sikt förväntas dock betydande förändringar i affärsmodell en om tekniken får ett större genomslag. Slutsatsen är att Generativ AI utgör främst möjligheter, men också en utmaning för branschen, där tidig implementering och anpassning är avgörande för att behålla konkurrenskraft. / This study examines how Generative AI impacts the business model of management consulting firms. Using a qualitative method with semi-structured interviews, data was collected from a management consulting firm and a client company. The results show that Generative AI can streamline processes, particularly in text handling and text creation, without immediately altering the revenue model. However, significant changes in the business model are expected in the long term if the technology gains greater traction. The conclusion is that Generative AI primarily presents opportunities but also poses a challenge for the industry, where early implementation and adaptation are crucial for maintaining competitiveness.

This study investigates the reasons behind the departure of female partners from the Big Fouraccounting firms' consulting services and explores how these women overcame obstacles toreach partner level. By examining the factors influencing their career progression and theirdecisions to leave, we sought to contribute to a deeper understanding of gender dynamicswithin the Big Four accounting firms’ consulting services. Using a qualitative approach, the study used in-depth semi-structured interviews with formerfemale partners from the Big Four firms in Western Europe. The research used an inductivemethodology, allowing participants' narratives to shape the exploration of factors influencingtheir career decisions and experiences within these organizations. The findings reveal thatfemale partners often leave due to a sense of being trapped within rigid organizationalstructures, which limit their roles and growth opportunities. Despite high salaries, womenprioritize career autonomy and meaningful challenges, which are scarce at partner levels.Effective mentorship and supportive leadership were crucial for overcoming career obstacles.However, the absence of such support often led to dissatisfaction and departure. The studyhighlights the importance of structural reforms to create more flexible career paths and the needfor dedicated mentorship programs to support women's career advancement. We suggest themetaphor of a "Closed-Loop" to illustrate the systemic barriers and hierarchical culture thatconstrain women at partner level. Addressing these issues requires a comprehensive approachto promote gender equity within the Big Four accounting firms’ consulting services.

by Lee Chi-Ho. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaf 85). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.ii / "LIST OF FIGURES, TABLES & APPENDIX" --- p.vi / Chapter PART I --- INTRODUCTION / Chapter 1. --- INTRODUCTION / Chapter 1.1 --- COMPANY BACKGROUND --- p.1 / Chapter 1.2 --- PROJECT OBJECTIVES --- p.3 / Chapter 1.3 --- SIGNIFICANCE OF THE STUDY --- p.4 / Chapter 1.4 --- SCOPE OF THE PROJECT --- p.4 / Chapter 1.5 --- ANALYTICAL FRAMEWORK --- p.5 / Chapter 1.6 --- RESEARCH METHOD --- p.6 / Chapter 1.61 --- Data Sources --- p.6 / Chapter 1.62 --- Research Limitations --- p.7 / Chapter PART II --- PROFILE REPORTS / Chapter 2. --- SERVICE PROFILE / Chapter 2.1 --- SERVICE SCOPE --- p.8 / Chapter 2.11 --- Retail Establishment --- p.8 / Chapter 2.12 --- Market Entry --- p.9 / Chapter 2.13 --- "Advertising, Promotional & Editorial Campaign" --- p.10 / Chapter 2.2 --- PRICING OF SERVICES --- p.12 / Chapter 2.21 --- Project-based Fee vs. Retainer Fee --- p.12 / Chapter 2.22 --- Ad-hoc Projects/Events --- p.13 / Chapter 2.23 --- Advertising & Media Placement --- p.13 / Chapter 2.3 --- MARKETING EXPENSES --- p.13 / Chapter 2.4 --- PROFIT POTENTIAL --- p.14 / Chapter 2.5 --- SERVICE STRENGTHS & WEAKNESSES --- p.15 / Chapter 3. --- MARKET PROFILE / Chapter 3.1 --- MARKET CHARACTERISTICS OF THE CONSULTING INDUSTRY --- p.16 / Chapter 3.11 --- The Consulting Industry --- p.16 / Chapter 3.12 --- The Marketing Consulting Business --- p.17 / Chapter 3.13 --- Implications to Small-scaled Marketing Consulting Firm --- p.18 / Chapter 3.2 --- MARKET TRENDS IN HONG KONG: THE NEED FOR MARKETING CONSULTING --- p.19 / Chapter 3.3 --- MARKET'S SPENDING HABITS --- p.20 / Chapter 3.4 --- MARKET OPPORTUNITIES AND THREATS --- p.20 / Chapter 3.41 --- Dependence on the Retail Environment --- p.20 / Chapter 3.42 --- Business Opportunities at the Higher-ended Consumer Brand Market --- p.21 / Chapter 4. --- COMPETITIVE PROFILE / Chapter 4.1 --- TMM'S RELATIVE STANDING --- p.23 / Chapter 4.2 --- TMM VS. ADVERTISING AGENCY --- p.24 / Chapter 4.21 --- Difference in Pricing Structure --- p.24 / Chapter 4.22 --- Competitive Strengths of TMM Over Advertising Agency --- p.25 / Chapter 4.3 --- THE THREAT OF SUBSTITUTION --- p.26 / Chapter 5. --- CLIENT PROFILE / Chapter 5.1 --- CLIENT PROFILE --- p.27 / Chapter 5.11 --- Hua Guang Hang --- p.27 / Chapter 5.12 --- Maas Corporation --- p.28 / Chapter 5.13 --- Maxly Limited --- p.29 / Chapter 5.2 --- SURVEY ON KEY CLIENTS --- p.30 / Chapter 5.3 --- RESEARCH OUTCOMES & ANALYSIS --- p.31 / Chapter 5.31 --- Reasons for Using TMM's Services --- p.31 / Chapter 5.32 --- The Evaluation of TMM's Performance --- p.32 / Chapter 5.33 --- Projects in which Clients are Highly Satisfied With --- p.33 / Chapter 6. --- COMPANY PROFILE / Chapter 6.1 --- ORGANIZATIONAL STRUCTURE --- p.36 / Chapter 6.2 --- MISSION STATEMENT --- p.36 / Chapter 6.3 --- ORGANIZATIONAL STRENGTHS --- p.37 / Chapter 6.4 --- FACTORS THAT HINDER THE ORGANIZATION FROM INCREASING POSITION IN THE MARKET --- p.38 / Chapter PART III --- KEY STRATEGIC ELEMENTS / Chapter 7. --- KEY STRATEGIC ISSUES --- p.40 / Chapter 8. --- TARGET MARKET IDENTIFICATION --- p.42 / Chapter 9. --- MARKETING OBJECTIVES / PROFIT FORECAST --- p.44 / Chapter 10. --- IMPERATIVES IN SETTING MARKETING STRATEGIES / Chapter 10.1 --- THE NEED FOR SERVICE MISSION --- p.46 / Chapter 10.2 --- THE NEED FOR QUANTIFIABLE MEASURES --- p.47 / Chapter PART IV --- STRATEGIES & TACTICS / Chapter 11. --- SERVICE OBJECTIVE & STRATEGY / Chapter 11.1 --- CONSOLIDATION OF CURRENT SERVICE OFFERINGS --- p.49 / Chapter 11.11 --- Strengthen the Financial Aspect of Retail Project --- p.49 / Chapter 11.12 --- Strengthen Relationship with Retail Renters --- p.50 / Chapter 11.13 --- Strengthen Connections with Various Distribution Modes that Foreign Brand Owner Could Consider --- p.51 / Chapter 11.2 --- CLIENT /ORGANIZATIONAL INVOLVEMENT IN SERVICE DESIGN --- p.52 / Chapter 11.3 --- DEVELOP NEW SERVICES OFFERINGS AND RELEVANT SKILLS --- p.52 / Chapter 12. --- PRICING OBJECTIVE & STRATEGY / Chapter 12.1 --- MAINTAINING EXISTING PRICING POLICY --- p.54 / Chapter 12.2 --- ESTABLISHING PRICING POLICY FOR NEW CLIENTS --- p.55 / Chapter 12.3 --- PRICING STRUCTURE BASED ON CLIENT VALUE --- p.55 / Chapter 13. --- COMMUNICATIONS OBJECTIVE & STRATEGY / Chapter 13.1 --- COMMUNICATIONS 一 A HOLISTIC VIEW --- p.56 / Chapter 13.2 --- COMMUNICATIONS WITHIN TMM --- p.56 / Chapter 13.21 --- "Documented Policies, Procedures, and Strategic Frameworks" --- p.56 / Chapter 13.22 --- Computerized Marketing Information System --- p.58 / Chapter 13.23 --- More Employee Participation --- p.59 / Chapter 13.3 --- COMMUNICATIONS WITH CURRENT CLIENTS --- p.59 / Chapter 13.4 --- COMMUNICATIONS WITH PROSPECTIVE CLIENTS --- p.60 / Chapter 13.41 --- Get Articles Published --- p.60 / Chapter 13.42 --- Reaching New Target Segments --- p.61 / Chapter 13.5 --- COMMUNICATIONS WITH ASSOCIATED CONSULTANTS AND COOPERATING PARTIES --- p.62 / Chapter 14. --- SALES OBJECTIVE & STRATEGY / Chapter 14.1 --- RESPONSIBILITY OF SELLING IN THE COMPANY --- p.63 / Chapter 14.2 --- CHIEF MOTIVATOR OF SALES --- p.63 / Chapter 15. --- CHANNEL OBJECTIVE & STRATEGY --- p.65 / Chapter 16. --- TACTICAL ACTION PLAN --- p.66 / Chapter 17. --- CONTROL & BUDGET / Chapter 17.1 --- CONTROL & MONITORING OF THE MARKETING SYSTEM --- p.68 / Chapter 17.2 --- PRELIMINARY BUDGET --- p.69 / Chapter PART V --- APPENDIX & BIBLIOGRAPHY / APPENDIX --- p.71 / BIBLIOGRAPHY --- p.85

Tyrimo objektas – Marijampolės apskrities kaimo gyventojų švietimas ir konsultavimas didinant jų verslumą. Tyrimo dalykas – kaimo gyventojų verslumo švietimo ir konsultavimo poreikiai. Darbo tikslas - įvertinus kaimo gyventojų švietimo ir konsultavimo įtaką jų verslumui, parengti Lietuvos kaimo gyventojų švietimo ir konsultavimo, orientuoto į jų verslumo didinimą, modelį. Uždaviniai: 1. Išanalizavus mokslinę literatūrą, apibendrinti kaimo gyventojų verslumo sampratą. 2. Išanalizuoti švietimo ir konsultavimo reikšmės didinant kaimo gyventojų verslumą teorinius aspektus. 3. Išanalizuoti 2007-2013 metų laikotarpio Europos Sąjungos ir nacionalinės kaimo plėtros politikos kryptis ir priemones, skirtas kaimo gyventojų verslumui didinti. 4. Atlikti kaimo gyventojų verslumą įtakojančių veiksnių bei švietimo ir konsultavimo poreikių tyrimą Marijampolės apskrityje ir parengti kaimo gyventojų švietimo ir konsultavimo, orientuoto į verslumo didinimą, modelį. Tyrimo metodai - mokslinės literatūros, dokumentų bei teisės aktų analizė (kontent analizė), kokybinis tyrimas ir jo analizė (pusiau standartizuota anketinė apklausa), statistinių duomenų analizė ir loginis modeliavimas ir kiti metodai. / Research object is the education and consulting of rural inhabitants to increase enterprise of Marijampole region. Research subject is education and consulting needs of rural inhabitants to increase their enterprise. Research aim – is estimating the education and consulting influence of rural inhabitants for their enterprise and to design the model of rural inhabitant’s education and consulting of Lithuania, oriented to their enterprise increase. Objectives: 1. Analyzing scientific literature, to summarize the enterprise of rural inhabitant’s conception. 2. To analyze the education and consulting importance of rural inhabitants to increase their enterprise, theoreticals aspects. 3. To analyze European Union and national aspects and expedients of rural development politics in the 2007-2013 years period, committed to increase enterprise of rural development. 4. To make survey of rural inhabitant’s education and consulting needs to increase enterprise and design the model of rural inhabitant’s education and consulting in Marijampole district, oriented to enterprise increase. Research methods used in the work are studying analysis of literature sources, documents and law deeds analysis (content analysis), qualitative research and analysis, filing of data and their statistical analysis, logical modelling and other methods.

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The aim of the thesis is to present the roles of the pedagogical consultant at primary school. The theoretical part is focused on specification of the consultant´s duties and powers according to the specialized literature. Furthermore, it concerns the specification of requirements, which the teacher should meet in order to be a pedagogical consultant. Next topic is the cooperation with the legal representatives of pupils and with organizations dealing with consulting. The practical part follows up six pedagogical consultants at primary schools in České Budějovice and Vysočina. The research consists of the dialogues with them and it studies their job duties, the most common topics and difficulties they are faced to.

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