The purpose of this report has been to answer the following questions: - To what degree do visitors in Kiruna, take their environmental impact into caution when travelling? - In what way does ecotourism have an impact on the local ecosystems? - What does the future look like in terms of sustainable tourism in Kiruna?This report initially starts by explaining the meaning of ”Sustainability” and the subject is then being placed in relation to tourism. A web-based survey was sent to people who visited Kiruna during the winter 2015/2016. The visitors answered questions regarding their choices of transportation, accommodation and activities during their stay. A survey did also take place among the tourism companies within Kiruna. The participants answered questions regarding sustainable tourism. The results shows that the environment is not being prioritized in any further extent. However, European travelers and travelers from outside of Europe tend to prioritize their environmental impact in a higher grade than Swedish travelers. The interest in sustainable tourism among companies in Kiruna was shown to be high. However, in the present time, it is not being practiced in a large scale. When it comes to sustainability, the companies are requesting better marketing and information from the municipality. Even though the interest of participating in sustainable tourism has shown to be low among the visitors, a bright future can still be seen in the area.

The aim of this research is to explore how Öland could attract Chinese tourists to sustain its development. This study is conducted on the basis of group interviews among 20 respondents selected from Chinese tourists. This research reveals that learning and experiencing, building a social relationship and enjoying natural landscape are the major reason for Chinese tourists traveling abroad, among which, the main motivations for Chinese tourists visiting Öland is the attractive spot. The research finds that not many Chinese tourists have been to Öland before. However, among those who have been, they said that Borgholm Castle was the most attractive tourist spot. The major approaches for Chinese tourists accessing information of Öland are travel agencies, travel apps, TV shows, movies and the internet , whereas little marketing strategies such as advertising (in Chinese) and cooperating with local travel agencies has been utilized by the government. An analysis of the key motivations of Chinese tourist reveals one challenge in attracting Chinese tourists facing the government: Öland is not well recognized as a World Heritage among Chinese tourists compared to other popular travel destinations. The strength and weakness of Öland tourism indicates that Öland need to take more active marketing strategies to brand their tourism targeting Chinese tourists.

The interest in heritage tourism is increasing at the same time as the price on flight tickets is decreasing. World heritage has been around since 1972 when UNESCO adopted the convention for protection and conservation of world heritage. Today they are mostly seen as global icons and excellent tourist attractions, making tourists travel from all over the world to crowd around them. But how much do the tourists actually know – and care – about the real purposes of which the world heritages are elected? This thesis aims to examine the relationship between wanting to conserve and protect a world heritage, but at the same time wanting to use it and make it available for tourists. This has been done through a case study on the world heritage of the hanseatic town of Visby and interviews have been held with several of the responsible stakeholders. The result of the study tells us about how the destination Visby see the world heritage as something valuable they want to conserve and protect, but they also see many opportunities for tourism development that either follows from, or is benefitted by, the world heritage status. A recurring view is the importance of having a living city with people not only observing, but experiencing and understanding the history and culture of the world heritage. The importance of sustainable tourism is also discussed since it is considered a key to enable tourism development and still ensure the persistence of the world heritage in Visby.

Today, Cambodia has gained entrée into the world via international tourism. The ingression of tourism has also been accompanied by the prowess over the projection of aspects of culture and heritage. The purpose of this emergent, soft-science inquiry into the projection and representation of Cambodia is to sift through aspects of the culture gene bank (after Horne) of the nation to corroborate testimonies associated with the industrially/institutionally-scripted representation via international tourism. The inquiry henceforth gyrates around the projective ―discourse‖ (after Foucault) of peoples, cultures and places. The study is philosophically inspired by ―perspectivism‖ of Nietzsche and ―pluralism‖ of Berlin and Connolly and methodologically actuated by constructivism of Lincoln and Guba. The study of the discursive representation is approached vis-à-vis bricoleurship and cultural/critical pedagogies of Kincheloe and multi-sitedness of Marcus. The study identifies prevailing ramifications of the Angkorean discursivity or Angkorcentrism from constitutionality to ―banality‖ (after Baudrillard) and from public to private agents. The Angkorcentricity is nestled in the mainstream politics of projection of the nation by the state, as attested in the landscaping of public places/spaces, where the state attains its primacy in the projective authority. On the one hand, the finding anent Angkorcentric representation of the nation is generally congruent with that by Winter. On the other, the study accentuates the symbolic/projective prowess of the state in harnessing the selection, production and projection of places and spaces. Another feature which sets this emergent inquiry apart from the others about Cambodia is that it delved into the performative aspects of cultures and identities, particularly in the portrayal and characterisation of ethnicities. Otherisation has been deployed (un)consciously in the performance industry and in the official projection of peoples and places. The nucleus of this inquiry is to fathom the scripting of the dominance, subjugation and silencing in representation of facets of culture gene banks of Cambodia. The dominant aspects of cultures were manifest in the cultural dressing of places and hypostatised in the form of monumental statues, pastiches of sculptures and performances. Facets of the marginalised peoples/cultures were materialised in the projection of otherness via dances, stereotypic utterance and so forth. The museumisation of places testified the discourse of ―phantasmatic Indochina‖ (in Norindr‘s word) in the framing and the normalisation of Cambodia. The study contributes to the existing body of knowledge in tourism studies both conceptually and methodologically. The conceptual contributions are associated with culture gene bank, performativity and normalisation. The methodological contributions are linked with the emergent study and (critical) cultural pedagogy. This emergent, soft-science study of the projective discourse of Cambodia culminated in the Foucauldian normalisation, the Bhabhan fantasmatics and the Edensorian performativity of aspects of the Hornean culture gene bank via tourism. Further studies may crescendo along these aspects (i.e. normalisation, framing, fantasmatic, performativity and so forth) to advance particularistic understanding in the respective areas.

Thesis (B. Tech. (Tourism management))--Vaal University of Technology. / In recent years there has been a considerable interest in the cultural aspect of tourism (Reisinger & Turner 2003:1 ). Culture in its various forms and dimensions has a significant impact on tourism planning and development, management and marketing. Unfortunately literature that examines the impact of culture on tourism concentrates mostly on expressions of material forms of culture such as the arts, music, architecture or crafts. Research regarding the variables of national cultures such as values, perceptions, rules of behaviour and satisfaction has been neglected. The importance of cultural variables for tourist holiday experiences is important and affects satisfaction and consequently repeat visitation. Thus the cultural variables which influence the quality of the interpersonal interaction between tourists and hosts, can significantly add to tourist holiday experiences and satisfaction. The past few years has witnessed a dramatic change in the composition and nature of domestic tourism in South Africa (Futter & Wood 1997:1 ). Black tourists are emerging as the largest travelling group within South Africa and it is important to the tourism industry that cultural variables of this group be examined. Tourism has experienced a growing internationalization and considerable attention has been paid to the issue of cultural diversity as a result of this growth in international travel. Tourism is a service industry where people from all nationalities meet and the crossing of different cultures takes place. This cross-cultural interaction leads to socio-cultural impacts which affect both the tourist and the host community. By understanding the cultural characteristics of various travelling groups to and around South Africa, socio cultural impacts will be minimised and the benefits of tourism can be appreciated. The target group for this study was black tourists to Vanderbijlpark. This is a large domestic tourism group and understanding the cultural characteristics of this group will enable the tourism industry to better plan, develop and market specific tourism packages. Research for this study was undertaken at a jazz festival in Vereeniging. Field workers randomly interviewed respondents using a questionnaire. The questionnaire consisted of five sections, namely demographic particulars, personal values, rules of behaviour, perceptions and satisfaction. The data was analysed to provide information regarding the cultural characteristics of the black tourism market in Vanderbijlpark. Respondents were categorised using the demographic data, the culture sections of the questionnaire were analysed in order to give descriptive results of each of the cultural variables. Each variable was analysed to determine its importance to respondents, thus categorising respondents according to their cultural characteristics. A factor analysis was completed in order to synthesise the large amount of data and for each cultural variable smaller, more descriptive factors were identified and used to describe the black tourism market in Vanderbijlpark.

This thesis deals with tourism services accessibility for foreigners in the Czech republic, which means each service language adaptation for foreign visitors. The term of accessibility is defined in the theoretical section as well as the way of application in tourism services and the evaluation criteria. Great emphasis was laid on tourism employees language facilities and foreign language information accessibility. The services analysis was made in Prague as the most visited tourism destination in the Czech republic and then in Třebíč, town with UNESCO listed sights. The main task was map out the present state of services in term of language accessibility which are offered to foreigners and propose possible ways of other development in the areas of tourism services where the accessibility is not completely solved.

M. Tech. (Tourism and Hospitality Management, Faculty of Human Sciences)|, Vaal University of Technology. / Tourism is regarded as a modern-day engine of growth and one of the largest industries globally. In 2012, the G20 heads of state recognised tourism as a driver of growth and development as well as an industry that has the potential to spur global economic recovery. South Africa is currently receiving a higher number of first time visitors with the number of return visitors for leisure purposes very low. It is thus the aim of the study to identify the predictors of tourist’s intention to return to South Africa. Specifically, this study will focus on demographic characteristics, travel behaviour, travel motivations and satisfaction intention to return. This information can contribute to adjusting marketing and product strategies to enhance visitors’ intention to return. A quantitative survey was done at Aerial Cable Way (Table Mountain National Park) where 800 respondents were requested to participate in the study. The Cable Way attracts a high number of international visitors who was the population for this study. The questionnaire was distributed by fieldworkers who returned 720 completed questionnaires. The data was captured, analysed and interpreted to identify the predictors of visitor’s intention to return to South Africa as a tourism destination. The respondents were on average 40 years of age, mostly male, from the USA and UK respectively and married. They hold either a degree or a diploma and serve in professional or management occupations. When visiting South Africa these respondents stay on average 16 days, travel in groups of 3.71 and they prefer hotels and lodges. It was evident in this research that respondents were mainly first-time visitors, emphasizing the problem that this research assess. These respondents travel to enjoy Relaxation and Novelty, Social motivations, Cultural motivations, Personal Motivations and Product motivations of which Relaxation and Novelty and Cultural motivations were rated as the most important. These travel motivations were influenced by gender, occupation and accommodation preferences. Core to this study and addressing the main aim of the study was the finding that Communication, Experience, Safety and the Tourism offering contributes to willingness to return of which the Experience and Safety were the most important aspects. These willingness were also influenced by gender and occupation. Ultimately it is about the experience in South Africa. The relationship between willingness to return and travel motivations were also evident highlighting the inter- dependence of these variables. It was evident that marketing campaigns should be adjusted and more value-added products should be provided to increase intention to return. Continuous communication is needed with people that visited this country and showing new products, discount offers and unique products. Clearly the importance of intention to revisit is evident an aspect that needs attention in South Africa.

Esta tese teve como objeto a análise da condição do turismo, enquanto atividade econômica, de promover o crescimento e o desenvolvimento regional, e sob que modelo teórico-metodológico, estrutura e configuração. Um objetivo diretamente vinculado ao objeto da tese consistiu na análise da coerência e propriedade da aplicação do conceito de cluster, formulado por Michael Porter, bem como o de cadeia produtiva, à atividade do turismo, conformando um cluster turístico. Em paralelo buscou examinar a condição de uma configuração de cluster de turismo poder ser considerada como um modelo de desenvolvimento regional. Secundariamente, mas com uma relação direta com o conceito de cadeia produtiva, foi focalizada a noção de fugas ou vazamentos da economia de uma região, decorrentes de pagamentos efetuados a fornecedores localizados fora da região pelo suprimento dos inputs necessários à estrutura produtiva da economia dessa região. Tais vazamentos provocam uma redução na magnitude da retenção local ou regional dos resultados econômicos propiciados pela atividade do turismo. A competitividade e sustentabilidade do desenvolvimento turístico, em base endógena, pressupõe a internalização da produção de tais inputs, através da criação de novas atividades produtivas e do fortalecimento das já existentes, visando eliminar pontos de estrangulamentos e implicando no adensamento dos encadeamentos setoriais, para frente e para trás, que integram a estrutura produtiva da economia da região. Para a elaboração desta tese foi efetuada uma extensa revisão bibliográfica, em fontes primárias e secundárias, e realizado um trabalho empírico junto à hotelaria de Salvador, capital do Estado da Bahia. Este levantamento visou avaliar a incidência de fugas no valor da contribuição do turismo para a economia de Salvador, a partir da rede hoteleira, bem como identificar variáveis influenciadoras e áreas por onde ocorrem os vazamentos, ficando evidenciado que as fugas se relacionam diretamente com problemas e dificuldades que os hotéis encontram com os fornecedores locais de bens e serviços, e também com o tamanho do estabelecimento e a propriedade do capital, se local ou de cadeias nacionais e internacionais. O estudo realizado permitiu concluir que para regiões deprimidas economicamente, o turismo pode atuar como atividade motora de cresciemnto econômico, mas sem condições de, isoladamente, promover o desenvolvimento regional. O modelo de cluster, na concepção de Michael Porter, de enfoque marcadamente empresarial e microeconômico, caracterizado pela presença de grandes indústrias, de dimensão nacional e com elevada amplitude espacial e alto nível de agregação, não se aplica apropriadamente ao turismo e não pode ser considerado como uma estratégia de desenvolvimento regional. O agrupamento que tem o turismo como atividade nuclear, com foco no destino turístico entendido como um microcluster e que apresente as características de delimitação da amplitude geográfica de seu entorno, delimitação da abrangência territorial do próprio agrupamento, delimitação do segmento turístico principal e dos seus sub-segmentos, bem como do próprio mercado alvo, pode ser qualificado como um cluster de turismo que reúne as condições de modelar estratégias e promover o crescimento e o desenvolvimento de micro-regiões ou zonas turísticas. Deste modo, o microcluster constitui o modelo viabilizador do alcance e sustentação do desenvolvimento regional, como resultado da interação entre a função de especialização – o turismo, e o território – o destino turístico e seu entorno próximo. / This thesis had as object the analysis of the condition of tourism, while economical activity, of promoting the growth and the regional development, and under that theoretical-methodological model, structure and configuration. An objective directly linked to the object of the thesis consisted in the analysis of the coherence and property of the application of the cluster concept, formulated by Michael Porter, as well as the one of productive chain, to the activity of tourism, conforming a tourist cluster. In parallel it looked for to examine the condition of a configuration of cluster of tourism to be considered as a model of regional development. Secondarily, but with a direct relationship with the concept of productive chain, it was focused the notion of escapes or leaks of the economy of an area, current of payments made to suppliers located out of the area by the supply of the necessary inputs to the productive structure of the economy of that area. Such leaks provoke a reduction in the magnitude of local or regional retention of the economical results propitiated by the activity of the tourism. The competitiveness and support of the tourist development, in endogenous base, presupposes to immerse the production of such inputs, through the creation of new productive activities and of the invigoration of the already existent, seeking to eliminate strangulation points and implicating in the aggregation of the sectorial linkages, forward and back, that integrate the productive structure of the economy of the region. For the elaboration of this thesis an extensive bibliographical revision was made, in primary and secondary sources, and accomplished an empiric work close to the hostelry of Salvador, capital of the State of Bahia. This experiment sought to evaluate the incidence of escapes in the value of the contribution of the tourism for the economy of Salvador, starting from the hotel net, as well as to identify variables that influence and areas through where happen the leaks, being evidenced that the escapes link directly with problems and difficulties that the hotels find with the local suppliers of goods and services, and also with the size of the establishment and the property of the capital, if place or of national and international chains. The accomplished study allowed to end that for areas economically depressed, the tourism can act as motive activity of economical growth, but without conditions of, separately, to promote the regional development. The cluster model, in Michael Porter's conception, of focus remarkably business and micro economic, characterized by the presence of great industries, of national dimension and with high space width and high aggregation level, it doesn't reply adequately to the tourism and it cannot be considered as a strategy of regional development. The grouping that has the tourism as nuclear activity, with focus in the destiny tourist expert as a micro cluster and that it presents the characteristics of delimitation of the geographical with of its spill, delimitation of the territorial inclusion of the own grouping, delimitation of the main tourist segment and of their sub-segments, as well as of the own target of market, it can be qualified as a cluster of tourism that gathers the conditions of to model strategies and to promote the growth and the development of micro regions or tourist zones. This way, the micro cluster constitutes the model that makes possible the reach and support of the regional development, as a result of the interaction among the specialization function - the tourism, and the territory - the tourist destiny and its spills close.

by Raymond K.H. Chu and Philip S.K. Leung. / Bibliography : leaves 116-117 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1984

Ng Kar Man Carmen. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2006. / Includes bibliographical references (leaves 267-298). / Abstracts in English and Chinese. / ABSTRACT --- p.ii / ACKNOWLEDGEMENTS --- p.vii / LIST OF TABLES --- p.xv / LIST OF FIGURES --- p.xvi / Chapter CHAPTER 1 --- INTRODUCTION --- p.1 / Chapter 1.1 --- BACKGROUND OF HERITAGE TOURISM --- p.1 / Chapter 1.2 --- THE GROWTH OF HERITAGE TOURISM --- p.3 / Chapter 1.3 --- RESEARCH QUESTION --- p.6 / Chapter 1.4 --- CONCEPTUAL FRAMEWORK --- p.9 / Chapter 1.5 --- RESEARCH OBJECTIVES --- p.13 / Chapter 1.6 --- SIGNIFICANCE OF THE STUDY --- p.16 / Chapter 1.7 --- OUTLINE OF THE THESIS --- p.19 / Chapter CHAPTER 2 --- INTRODUCTION OF THE SITE --- p.22 / Chapter 2.1 --- SITE SELECTION CRITERIA --- p.22 / Chapter 2.2 --- BACKGROUND OF THE STUDY AREA --- p.24 / Chapter CHAPTER 3 --- LITERATURE REVIEW --- p.28 / Chapter 3.1 --- DEFINITION AND ELEMENTS OF HERITAGE --- p.28 / Chapter 3.1.1 --- Understanding heritage Demand --- p.29 / Chapter 3.1.2 --- Understanding heritage supply --- p.30 / Chapter 3.2 --- NATURAL AND CULTURAL HERITAGE AND THEIR DERIVATIVES --- p.32 / Chapter 3.2.1 --- Heritage tourism as a type of special interest tourism --- p.33 / Chapter 3.2.2 --- Assessing the supply of heritage tourism --- p.34 / Chapter 3.2.3 --- Different methods and criteria for assessment --- p.35 / Chapter 3.3 --- MARKETING HERITAGE TOURISM --- p.36 / Chapter 3.3.1 --- Understanding market segment and assessing heritage demand --- p.38 / Chapter 3.3.2 --- Understanding market segment and assessing heritage motivations --- p.39 / Chapter 3.3.2.1 --- The major motivations of heritage tourism --- p.40 / Chapter 3.3.2.2 --- Analyzing motivations of heritage tourism --- p.41 / Chapter 3.4 --- ASSESSMENT OF HERITAGE TOURISM DEMAND BASED ON PUSH AND PULL FACTORS --- p.43 / Chapter 3.4.1 --- What are push factors? --- p.43 / Chapter 3.4.1.1 --- The use of push factors in research --- p.43 / Chapter 3.4.2 --- What are pull factors? --- p.45 / Chapter 3.4.2.1 --- The use of pull factors in research --- p.45 / Chapter 3.4.3 --- Relationship between the push and the pull factors --- p.46 / Chapter 3.4.3.1 --- Researches utilizing both factors --- p.48 / Chapter 3.4.4 --- Images and perceptions influence over satisfaction in demand --- p.48 / Chapter 3.5 --- HERITAGE TOURISM MANAGEMENT --- p.50 / Chapter 3.5.1 --- Importance of heritage tourism management --- p.50 / Chapter 3.5.2 --- Different aspect of heritage management --- p.52 / Chapter 3.5.3 --- The relationship between management and tourism --- p.53 / Chapter 3.5.4 --- Objectives of tourism management --- p.54 / Chapter CHAPTER 4 --- METHODOLOGY --- p.56 / Chapter 4.1 --- INTRODUCTION --- p.56 / Chapter 4.2 --- ASSESSING THE MARKET DEMAND --- p.57 / Chapter 4.2.1 --- Data sources --- p.57 / Chapter 4.2.2 --- The questionnaire design --- p.58 / Chapter 4.2.3 --- Data Analysis --- p.59 / Chapter 4.2.3.1 --- Factor analysis --- p.59 / Chapter 4.2.3.2 --- Canonical correlation analysis --- p.59 / Chapter 4.2.3.3 --- Cluster analysis --- p.60 / Chapter 4.2.3.4 --- Discriminant analysis of motivation --- p.60 / Chapter 4.3 --- ASSESSING THE COMMUNITY´ةS ATTRIBUTE --- p.61 / Chapter 4.3.1 --- Data source --- p.61 / Chapter 4.3.2 --- Basic structure of the matrix --- p.62 / Chapter 4.3.3 --- Data interpretation --- p.64 / Chapter 4.4 --- ASSESSING THE COMMUNITY'S PERCEPTION AND CONCERN…… --- p.64 / Chapter 4.4.1 --- Data Source --- p.64 / Chapter 4.4.2 --- Questionnaire setting --- p.65 / Chapter CHAPTER 5 --- ASSESSMENT OF MARKET DEMAND --- p.68 / Chapter 5.1 --- INTRODUCTION --- p.68 / Chapter 5.2 --- THE SOCIO-DEMOGRAPHIC CHARACTERISTICS OF THE RESPONDENTS --- p.68 / Chapter 5.2.1 --- Nationality --- p.68 / Chapter 5.2.2 --- Gender --- p.68 / Chapter 5.2.3 --- age --- p.69 / Chapter 5.2.4 --- Education level --- p.69 / Chapter 5.2.5 --- Career --- p.69 / Chapter 5.2.6 --- Income level --- p.70 / Chapter 5.3 --- THE CONTEXT OF DEMAND --- p.72 / Chapter 5.3.1 --- Visitors motivation for travel --- p.72 / Chapter 5.3.2 --- Factor analysis of push and pull factors --- p.73 / Chapter 5.3.2.1 --- Factor grouping of push factors --- p.73 / Chapter 5.3.2.2 --- Factor grouping of pull factors --- p.75 / Chapter 5.3.3 --- Segmentation based on canonical correlation analysis --- p.77 / Chapter 5.3.4 --- Comparing the results generated by factor analysis and canonical correlation analysis --- p.79 / Chapter 5.3.5 --- Identification of market segment based on cluster analysis …… --- p.80 / Chapter 5.3.6 --- The discriminant analysis --- p.84 / Chapter 5.3.6.1 --- The general result from the discriminant analysis --- p.84 / Chapter 5.3.6.2 --- Discriminant functions，predicting power --- p.85 / Chapter 5.4 --- THE CONTEXT OF VISITORS' PERCEPTION --- p.86 / Chapter 5.4.1 --- VISITORS´ة PERCEPTION ON HERITAGE TOURISM --- p.86 / Chapter 5.4.2 --- Visitors´ة perception on the destination's image and attributes --- p.90 / Chapter 5.5 --- "VISITORS TRAVELING PATTERN: DURATION, TIME AND COMPOSITION" --- p.93 / Chapter 5.5.1 --- Visiting time --- p.93 / Chapter 5.5.2 --- Visiting component --- p.94 / Chapter 5.6 --- VISITORS SATISFACTION --- p.97 / Chapter 5.7. --- IDENTIFYING THE DIFFERENCES AMONG THE CLUSTERS AND THEIR IMPLICATIONS --- p.99 / Chapter 5.7.1 --- Difference among socio-demographic factors among the four clusters --- p.99 / Chapter 5.7.2 --- Difference in terms of the push factors --- p.101 / Chapter 5.7.3 --- Differences in terms of the pull factors --- p.103 / Chapter 5.7.4 --- Differences among traveling pattern --- p.105 / Chapter 5.7.5 --- Difference in perception --- p.105 / Chapter 5.7.6 --- Difference among satisfaction --- p.107 / Chapter CHAPTER 6 --- ASSESSMENT OF THE RESOURCES FOR HERITAGE TOURISM --- p.111 / Chapter 6.1 --- INTRODUCTION --- p.111 / Chapter 6.2 --- THE RESOURCE AUDIT --- p.111 / Chapter 6.3 --- ASSESSING THE TOURISM POTENTIAL OF EACH ASSET --- p.119 / Chapter 6.3.1. --- The promenade --- p.120 / Chapter 6.3.2 --- The General Rock --- p.123 / Chapter 6.3.3 --- The natural mangrove --- p.126 / Chapter 6.3.4 --- Chinese White Dolphin --- p.130 / Chapter 6.3.5 --- Hung Shing Temple --- p.133 / Chapter 6.3.6 --- Yeung Hau Temple --- p.136 / Chapter 6.3.7 --- Tin Hau Temple at Market Street --- p.139 / Chapter 6.3.8 --- Tin Hau Temple at San Tsuen --- p.142 / Chapter 6.3.9 --- Lung Ngam Monastery --- p.144 / Chapter 6.3.10 --- KWAN TAI TEMPLE --- p.147 / Chapter 6.3.11 --- Kwa Kwong Temple --- p.150 / Chapter 6.3.12 --- Fuk Tak Palace and the Door To Tei --- p.152 / Chapter 6.3.13 --- Museum --- p.154 / Chapter 6.3.14 --- Stilt-houses --- p.157 / Chapter 6.3.15 --- Disused salt pan --- p.161 / Chapter 6.2.16 --- Old Police Station --- p.164 / Chapter 6.3.17 --- Tai O Cultural Workshop --- p.167 / Chapter 6.3.18 --- Wing On Street --- p.170 / Chapter 6.3.19 --- Hand-pulled ferry --- p.173 / Chapter 6.3.20 --- Shrimp Paste Factory --- p.176 / Chapter 6.3.21 --- Tanka wedding ceremony --- p.179 / Chapter 6.3.22 --- Obelisk --- p.182 / Chapter 6.4 --- OVERALL TOURISM POTENTIAL --- p.190 / Chapter CHAPTER 7 --- LOCAL COMMUNITY'S ATTITUDE AND PERCEPTION --- p.196 / Chapter 7.1 --- INTRODUCTION --- p.196 / Chapter 7.2 --- DISTURBANCE CAUSED BY VISITATION --- p.196 / Chapter 7.2.1 --- Increasing traffic congestion --- p.197 / Chapter 7.2.2 --- Pressure on local facilities --- p.198 / Chapter 7.2.3 --- Destruction on heritage resources --- p.198 / Chapter 7.2.4 --- Over commercialization --- p.199 / Chapter 7.2.5 --- Littering --- p.199 / Chapter 7.2.6 --- Declining exotic ambience of the destination --- p.200 / Chapter 7.2.7 --- Noise pollution --- p.200 / Chapter 7.2.8 --- Air pollution due to increasing traffic --- p.201 / Chapter 7.2.9 --- Language and cultural conflicts --- p.201 / Chapter 7.3 --- BENEFITS BROUGHT BY THE VISITATIONS --- p.202 / Chapter 7.3.1 --- Allow younger generation to learn more about the destination's characteristics --- p.203 / Chapter 7.3.2 --- Devoting more resources to Tai o --- p.203 / Chapter 7.3.3 --- IMPROVING BUSINESS OPPORTUNITY --- p.204 / Chapter 7.3.4 --- PRESERVING THE TRADITION OF O --- p.204 / Chapter 7.3.5 --- Packaging to target foreign visitors --- p.205 / Chapter 7.3.6 --- Allow more people to get to know Tai O --- p.205 / Chapter 7.3.7 --- The role of government --- p.206 / Chapter 7.3.8 --- Increased unity of the local community --- p.206 / Chapter 7.3.9 --- Provision of job opportunities --- p.207 / Chapter 7.4. --- LOCAL PARTICIPATION ON TOURISM DEVELOPMENT --- p.208 / Chapter 7.4.1 --- Local community's perception on heritage tourism --- p.209 / Chapter 7.4.2 --- Willingness to participate in tourism development ofTai O --- p.210 / Chapter 7.4.3 --- Community's perception on initiatives to promote the site --- p.212 / Chapter CHAPTER 8 --- DISCUSSION: INTEGRATED FRAMEWORK ENGAGING MARKETING AND MANAGEMENT INITIATIVES --- p.216 / Chapter 8.1 --- INTRODUCTION --- p.216 / Chapter 8.2 --- THE GENERAL MARKET SITUATION --- p.216 / Chapter 8.2.1 --- Market share of different segments --- p.217 / Chapter 8.2.2 --- Identify the potential market --- p.218 / Chapter 8.3 --- ENHANCING THE POTENTIAL MARKET --- p.223 / Chapter 8.3.1 --- Provision of educational experience --- p.223 / Chapter 8.3.1.1 --- Opening the stilt-houses for visitation --- p.224 / Chapter 8.3.1.2 --- Stilt-houses for accommodation --- p.225 / Chapter 8.3.1.3 --- Resumption of hand-pulled ferry services to enhance unique experience --- p.227 / Chapter 8.3.1.4 --- Learning traditional cultural and practices --- p.228 / Chapter 8.3.1.5 --- Establishing eco and religious trails --- p.228 / Chapter 8.3.1.6 --- Better interpretative resources --- p.231 / Chapter 8.3.2 --- Promotional channel for the novelty seekers --- p.233 / Chapter 8.3.3 --- Education --- p.234 / Chapter 8.3.4 --- Mass media --- p.234 / Chapter 8.3.5 --- Memory enhancement --- p.235 / Chapter 8.4 --- IMAGE OF THE DESTINATION --- p.236 / Chapter 8.4.1 --- IMAGE AND SATISFACTION --- p.236 / Chapter 8.4.2 --- Appropriate image positioning --- p.238 / Chapter 8.5 --- INTEGRATING MANAGEMENT AND MARKETING INITIATIVES --- p.241 / Chapter 8.5.1 --- Managing the visitor flow and time of visit --- p.241 / Chapter 8.5.2 --- Selective promotional strategy and visitors' code of conduct --- p.243 / Chapter 8.6 --- EQUIP THE LOCAL COMMUNITY'S READINESS FOR PARTICIPATION --- p.244 / Chapter 8.6.1 --- Arouse the local concern towards management and sustainable tourism --- p.244 / Chapter 8.6.2 --- Equip local community for direct participation --- p.246 / Chapter 8.6.3 --- Equip the local community with a stable financial support --- p.247 / Chapter 8.7 --- GOVERNMENTAL EFFORT IN WIDENING THE ATTRIBUTES´ة ROBUSTICITY AND APPEAL --- p.249 / Chapter 8.7.1 --- Technical support from government --- p.249 / Chapter 8.7.2 --- Introducing a supportive government policy --- p.250 / Chapter CHAPTER 9 --- CONCLUSION --- p.252 / Chapter 9.1 --- SUMMARY OF RESEARCH FINDINGS --- p.252 / Chapter 9.2 --- LIMITATIONS --- p.260 / Chapter 9.3 --- RECOMMENDATION FOR FUTURE RESEARCH --- p.262 / Chapter 9.3.1 --- Applying the framework and methodology at potential sites --- p.262 / Chapter 9.3.2 --- Improving the matrix --- p.263 / Chapter 9.3.3 --- Categorize potential visitors --- p.264 / Chapter 9.3.4 --- The future direction of research --- p.265 / REFERENCES --- p.267 / APPENDIX 1 --- p.299 / APPENDIX 2 --- p.302 / APPENDIX 3 --- p.304