The goal of this study is to develop a sustainable tourism strategy for the Soshanguve Township. The motivation for this study arose out of the acute developmental challenges facing many township communities in South Africa, mainly due to the absence of economic opportunities. This results in a high unemployment rate, poverty and an elevated number of crime incidences. A sustainable community tourism strategy could alleviate this situation by availing itself of the opportunities presented by the booming tourism industry to the Soshanguve township, and other communities with similar characteristics. To this end, a firm conceptual framework was laid through the review of literature on the tourism system and indicators of sustainability, tourism development planning, tourism development in South Africa, and community tourism. Literature on the tourism system was instrumental in conceptualising the components required for tourism development to take root in Soshanguve township, namely the potential demand for Soshanguve tourism (including tourists’ region of origin), the infrastructure and services required for visitors en route to the destination, and the readiness of the local community and tourism industry in Soshanguve for tourism development (products, facilities and services). The concept of sustainability and indicators thereof are explored in order to provide a benchmark for monitoring tourism development in Soshanguve, and to ensure that the gains from tourism are preserved for the future. Literature on tourism development planning provided the necessary organisational dimension needed to avoid chaotic development and any potential negative impacts. Furthermore, an analysis of tourism development in South Africa was instrumental in positioning the Soshanguve tourism development strategy within the national, regional and local government context. Finally, the community tourism development component provided vital input from existing research on community tourism initiatives. The research paradigm was both quantitative and qualitative. Following the exploratory research approach, three surveys were conducted by means of self-administered questionnaires. The aim was to explore the demand side of the Soshanguve tourism product through a survey of potential visitors to the Soshanguve township, as well as the supply side through a survey of residents of Soshanguve (ascertaining perceptions of tourism impacts on their community) and another survey of tourism business managers (to assessing product availability and quality). This process was complemented by a qualitative study by means of interviews with three community leaders to explore in greater detail the unique selling points in Soshanguve, tourism planning issues, and the objectives of tourism development in the community. The following literature sources constituted the pillars of the questionnaires, World Economic Forum, 2008:38; Keyser, 2008:37; Simpson, 2008:1 and Oyola et al., 2012:662-665. The interview questions were largely drawn from tourism planning literature (Commonwealth of Australia, 2004:7; Lee, 2012:2; Chi & Dyer,2010; Nunkoo & Ramkissoo, 2011). The demand side questionnaire was administered to 401 (N) visitors to City of Tshwane between the 23rd and 27th of September 2013. These were considered to be potential tourists to Soshanguve because these visitors were in the Pretoria Central Business District which is just about 45 kilometres away from Soshanguve. The second survey (supply side) was administered to 429 (N) residents of the Soshanguve community between 5th October 2013 and 9th October 2013. The product managers’ questionnaire was administered to all 29 (N) managers of tourism businesses identified in Soshanguve from 11th October 2013 to 16th of October 2013. Finally, interviews with the three community leaders were held between the 28th of September 2013 and the 10th of October 2013. The data collected was processed by the Statistical Consultation Services of the North-West University (Potchefstroom campus) using the Statistical Package for Social Sciences (SPSS) software programme. The results were analysed using descriptive statistics, exploratory factor analysis, factor correlation analysis, Spearman’s rank correlations, ANOVA tests and t-tests. The results of the descriptive analysis revealed the travel behaviour of the visitors as highly favourable to day visits with most holidays lasting between two and three days. The majority of respondents used hotel accommodation and arrived at the destination by car. The greatest motivation for taking a holiday was to relax, with the most preferred holiday activity being to visit historical places, followed closely by appreciating nature. The most important determinant of the holiday destination choice was finances, with security featuring next. It was also evident that most of the visitors were not familiar with townships around the City of Tshwane as just about half of them had visited a township in the past. The greatest motivation for visiting a township was to experience traditional dance, drama and music. The study further conducted three factor analyses on visitor motivations for taking a holiday, visitor holiday activities, and holiday destination choice determinants. The exploratory factor analysis identified five factors in the travel motivations (socio-cultural motivators, interpersonal motivators, physical motivators, status motivators, and recovery motivators), four factors among the preferred activities (adventure activities, cultural activities, social activities, and outdoor activities), and five factors among the holiday destination choice determinants (familiarity, physical well-being, economic factors, safety and recommendations/references). The factor correlation matrix revealed no significant correlations between them, although there were visible correlations between the socio-cultural motivators for taking a holiday and recovery motivators. The same could be said of adventure activities and cultural activities. The t-test indicated no significant differences between visitors who had previously been to the township and those who had not. Regarding the results of the supply side analysis, the focus was on the residents of Soshanguve, the tourism product managers in the community, and interviews with the community leaders. The descriptive statistics revealed that many residents had a strong attachment to their community as they would not consider living elsewhere. Generally, they have a positive perception of tourism impacts on their community, as most of them agree that tourism development would be beneficial to both the community and themselves. The product managers think business has been good, but the quality of the products is questionable considering that most of the tourism businesses neither belong to an industry association for peer evaluation nor have received any grading. Results of the qualitative study indicated that even though there is a tourism product development plan for Soshanguve at the City of Tshwane tourism office, none of the community leaders interviewed was aware of this. This seems to suggest that the public consultation process was either not followed or was flawed. The interviews also unearthed the rich history, natural environment and cultural heritage of the Soshanguve people. Finally, a factor matrix analysis was performed on the perceptions of the residents on the impacts of tourism development on their community and the general tourism business success factors in Soshanguve. Five impact factors (economic, social, infrastructure, environmental, and recreational) were identified with the factor correlation analysis revealing visible correlations between infrastructure and recreation/entertainment. An ANOVA test was conducted to determine if there are any correlations between the community attachment of respondents and their perceptions of tourism impacts. No significant correlations were found. The exploratory factor matrix analysis on the general tourism industry success factors yielded six factors, namely facilities and services, communication tools, access, visibility, human resources, and safety. The factor correlation analysis indicated no significant correlations between the factors. The key contributions of this study can be noted as follows: * The development of a pioneer sustainable community tourism strategy for Soshanguve, in particular and townships in general; * The proposed inclusive stakeholder consultative approach in the development of sustainable township tourism; * The holistic approach to tourism destination planning that takes into consideration the tourists origin region, conditions in the transit route region and the host destiantion; * Finally, the application of methodological triangulation in township tourism research. / PhD (Tourism Management), North-West University, Potchefstroom Campus, 2014

Experience economy is about different industries which try to create experiences and activities for their customers. Previous researchers have been putting experience economy together with sports, electronic sports and destination development for example. Experience economy can be connected to different destinations and industries. This qualitative study connects experience economy to South of Öland, based on their current situation. The aim of this study is to explore the potentials of experience-based tourism in south of Öland as a way to develop the attractiveness of the region. This stud is examining the stakeholders of Mörbylånga, a municipality in South of Öland and their target groups in order to see how the south of Öland can develop the region as an attractive destination by using their resources effectively. In order to give Mörbylånga a recommendation of how they can improve their destination attractiveness and also to provide a theoretical contribution with a conceptual model based on tourism experiences

The aim of this research was to compare the distribution channel relationships in two different tourism markets: the mature market of Britain and the evolving market in Poland, with a view to assessing likely courses of tourism development in Poland. Relationships in channels of distribution can be understood as all the interactions, processes and flows taking place between companies involved in exchange of products and services. The focus of the research was an investigation of channel relationships between travel agents and tour operators. The evolution of tourism channel relationships in Britain and Poland was investigated in three stages: initiation, implementation and review, following the Kale and McIntyre (1991) and Crotts et al. (1998) models. Analysis of existing literature established that historical, political and economic backgrounds, as well as demand and supply, impact in different ways upon the structure of such channels in each country. Following that recognition two phases of empirical research were conducted using a mixed methods approach. The exploratory phase was based on interviews with British and Polish travel agents and tour operators, and from this phase a set of propositions was developed regarding travel agents' and tour operators' attitudes towards channel relationships. These propositions were explored using data collected from a detailed questionnaire survey distributed to a sample of British and Polish tour operators and travel agents. The results from this quantitative research were qualitatively augmented by outcomes from indepth interviews. The key findings from the research were that the Polish distribution system resembled to some extent the old British tourism structure. It was, however, unable to directly follow the development route undertaken by British companies. The pattern of operation was different in both countries due to four factors. Firstly, the distortions in operations in Poland originated from the post-socialist business structure; secondly, the diversity of business in Poland was much greater than in Britain, whilst, thirdly, the level of vertical integration between companies and the level of the development of information technology was more extensive in Britain. Finally, although the relationship development process consisted of similar stages in both countries, the field investigations showed differences in partners' selection, monitoring and support. The Polish companies relied heavily on social bonding and social ties in the selection stage, while in Britain the transparency and higher stability in the market reduced the necessity of close social bonding between employees and companies. The overall conclusion from the research is that the Polish travel companies are likely to follow many aspects of the British route, though with some specifically Polish characteristics. The initial evaluation of channel partners and the evaluation of the relationship between agents and tour operators would be strengthened in Poland, if there were a strong, regulatory and advisory association in the Polish market such as ABTA in Britain. Further research is recommended in terms of the impact of information technology on channel relationships in tourism and the role of tourism associations in the organisation of the tourism market.

This thesis focuses on an under-researched area of tourism - individualised travel - by examining non-institutionalised solitary travellers. The purpose of the study is to discover precisely why non-institutionalised solitary travellers travel alone. In order to understand the travel behaviour and motivation of solitary travellers, they are contrasted with group tourists. To be able to tackle this research problem, Grounded Theory is chosen as the most appropriate approach, for the following reasons. First, Grounded Theory is a methodology which makes its greatest contribution in areas about which little is known. Second, its aim is to generate rather than to test theory. Based on the computer-assisted content analysis and interpretation of relatively neglected qualitative data obtained from interviews and diaries, sixteen socio-psychological justifications for solo travel are empirically identified. From these responses, a taxonomy of non-institutionalised solitary travellers is inductively constructed. It consists of two basic types. First, there are those who travel alone because they simply have no available travel companion, referred to as "solitary travellers by default". Second, there are those individuals who deliberately travel on their own, and who are regarded as "solitary travellers by choice". The elaboration of such a distinction is the primary contribution made by this research to tourism knowledge. A secondary contribution is realised by confronting the data on solitary travellers and group tourists with the extant literature on tourist typologies - an exercise that raises a number of issues about the mythical status of the former. As a result, an alternative taxonomy is generated that consists of two distinct types of tourists - individualistic and collectivistic. The individualistic tourist is someone for whom internal personal values. (e.g., sense of accomplishment) are the most important principles in life, who has motives stemming from ego-enhancement (e.g., personal development), and for whom travel means the investment of personal cultural capital. The collectivistic tourist, on the other hand, is someone who assigns greater priority to external personal values (e.g., sense of belonging), whose motives originate in the anomic conditions of society, and for whom travel is little more than a short break from routine.

published_or_final_version / Asian Studies / Master / Master of Arts

published_or_final_version / China Area Studies / Master / Master of Arts

The tourism industry in Peru has grown faster than any other sector in the country’s economy. Peru has used Incanismo, the exaggeration of the Inca culture and identity, to appropriate culture and tourism in and around Cusco. This method has led to significant economic advancements throughout the city. Because of this, traditional Quechua-Speaking communities outside of Cusco have begun to promote a similar method in order to experience the same success. In doing so, many meanings of community values and traditions are changing. Though I began my research with a negative perspective and found the tourism industry to be exploitative, the time I spent living and volunteering in the local community of Ccorccor helped me to recognize the potential positive opportunities that tourism could offer. With a Hopeful Tourism model, I offer suggestions for the incorporation of a broader, more inclusive Andean identity, rather than the previous Inca-specific one. Hopeful Tourism is way for communities to re-cultivate their own unique characteristics and heritages, while supporting economic development. Not only will this maintain tourism throughout Peru, but it will do so in a culturally sustainable way. / text

No description available.

Globally, the tourism industry is recognised as one of the fastest growing industries, generating high revenues and creating a vast number of job opportunities. In South Africa, this is no different and, in recent years, the tourism industry has outshone the country's gold exports therefore claiming its position as the fourth highest earner of foreign exchange to date. Yet the industry is still to receive the attention it deserves from conventional economics. This research aimed to fill this gap in South Africa by providing an understanding on the determinants of international tourism demand for South Africa. The first objective of the study was to provide a broad overview of the tourism industry of South Africa. The discussion focused on the supply and demand sides of tourism which, in turn, are divided into the domestic and international tourism markets. There has been a high growth, especially in the international market since 1994 and, while domestic and international markets continue to grow, seasonality remains an issue. Tourism has a significant impact on economic activity, employment, and the balance of payments and therefore the industry has great potential. The second objective was to create a theoretical understanding on the different factors that could determine the international demand for the tourism product. From this discussion it was found that there are various economic and non-economic factors that are believed to have an influence on tourism demand. Income, prices, transport cost, and the exchange rate are amongst the favourite economic variables with travel time, population, marketing expenditure, climate, and capacity being the more popular noneconomic factors. Among these, certain threats were also identified that could have harmful impacts on tourism growth. The third objective and main aim of the study was to determine which of the factors identified earlier determine the demand for international tourism to South Africa. This was done through an empirical investigation. Data from all the continents were used to attain an international perspective on tourist arrivals (tourism demand). The results indicated that capacity and climate factors determine tourism demand in the short term with income and transport cost influencing South Africa as a tourism destination in the long term. The last objective was to determine whether certain events or disasters that take place globally have a negative influence on tourism demand to South Africa. The event that was looked as was the terror attacks on the United States in September 2001. It was found that although the overall tourism activity of the world became stagnant during this period, the effect was not that considerable in South Africa's tourism arrivals. Tourism in countries such as the United Sates, on the other hand, has still not recovered fully after this event. / Thesis (M.Com. (International Commerce))--North-West University, Potchefstroom Campus, 2007.

Culinary tourism is emerging as an important component of the rapidly growing cultural tourism market. It introduces tourists to new flavours and different traditions associated with the preparation, serving, and consuming of foods and beverages. Although food has been strongly linked to tourism in some European and Asian destinations for years, culinary tourism is a relatively new phenomenon in North America. Current research tends to focus on only one aspect of culinary tourism, wine, with most research done in Australia and New Zealand. Although growing, there is still little research in Canada, and it has also concentrated on the wine component of culinary tourism. However, those who engage in wine tourism may not necessarily be the same people who would engage in other culinary practices such as visiting farmer?s fairs and markets, browsing food stores featuring local and gourmet ingredients, or who seek out authentic cuisine in restaurants. This study examines the characteristics and composition of the Canadian culinary tourism market and also explores the relationship between food and wine tourism. The study is based on the Travel Activities and Motivations Survey (TAMS) dataset. The survey was carried out between September 1999 and April 2000 and involved a telephone interview followed by a mail questionnaire. The total number of completed mail questionnaires received was 5,740, generating a response rate of 23. 2%. The objectives of the study were to understand the similarities and differences between 1) Canadian culinary travellers and the rest of the Canadian traveling population; 2) culinary tourists engaging in food-related activities, those who participate in wine, and those who participate in both; and 3) to identify segments of culinary tourists with respect to cross-participation in each of the culinary related activities. The segments were compared in terms of demographics, psychographics, vacation and getaway trip characteristics, and media consumption habits. To accomplish the first two objectives, culinary-related activities were arranged in three groups: <br> <b>Group One</b>: farmer?s fairs/markets; shop/browse gourmet foods in retail stores or farms; pick-your-own farms/harvesting; <Br> <b>Group Two</b>: restaurant dining featuring regional or local cooking; restaurant dining at internationally acclaimed restaurants; staying at a cooking school; staying at a gourmet restaurant with accommodation on premises; <br> <b>Group Three</b>: touring a region?s wineries where one stays one or more nights; going to wineries for day visits and tasting; staying at a wine tasting school. ?Culinary travellers? were conceptually defined as those who had taken trips in Canada in the past two years preceding the survey, and had participated in at least one activity from both group one <u>and</u> two <u>or</u> had participated in at least one activity from group three. ?Food travellers? were defined as those who had traveled in Canada in the past two years preceding the survey and had participated in at least one activity from Group One <u>and</u> Two and had not engaged in any activities in Group Three; ?wine travellers? were those who had participated in at least one activity in Group Three and did not qualify as ?food travellers?; and ?food and wine travellers? were those who met the criteria of both ?food? and ?wine? travellers. A factor analysis was performed in order to establish which cuisine-related variables were closely related and what underlying dimensions might exist in culinary tourism activities. The next step was to perform a k-means cluster analysis of the factors in order to identify distinct groups of cuisine travellers. The resulting four clusters were labeled: ?rural?, ?sophisticated?, ?indifferent?, and ?true cuisine?. The results show that the Canadian culinary tourism market represents nearly 45% of Canadian travellers and exhibits characteristics and behaviours that clearly distinguish them from other tourists. Canadian culinary tourists tend to be females in their mid-forties, highly educated with above average incomes; they are highly diverse in their travel motivations, interests, and activities pursuits (both at home and while traveling); travel mainly in the summer months but also take trips in the other seasons; they are accompanied by a spouse/partner (no children) while traveling and stay at hotels/resorts/country inns or at the homes of friends and relatives. They exhibit high readership preferences for newspapers (daily and weekend) and travel publications, and are more likely to use the Internet as an information source. In all instances, the culinary segment represented the large majority compared to the non-culinary travellers. Two segments emerged as relatively consistent across the analyses involving the ?food?, ?wine?, ?food and wine?, and the ?rural?, ?sophisticated?, ?indifferent?, and ?true cuisine? segments. These segments were the ?food/rural? and the ?food and wine/true cuisine? groups. The ?food/rural? group are highly interested in the local, traditional country-style forms of cuisine associated with rural regions; they seem to enjoy being in rural areas and close to the sources of their daily food. They tend to be females, in their mid-forties, with secondary education and middle incomes; travel to strengthen family ties, and seek simpler holiday experiences associated with rural regions. In contrast, the ?food and wine/true cuisine? group is very diverse in their travel motivations and activities pursuits; they are highly involved in all aspects of culinary tourism and exhibit high cultural orientation and exquisite tastes; these are females, in their mid-forties, university graduates with incomes well above average. Another interesting finding is that wine tourists appear mostly interested in the wine itself; they are not really as active and diverse in their activities and interests as the food and food and wine enthusiasts. This may indicate that food and not wine is what motivates culinary tourists; rather, wine is only a supplement. The findings of the study led to a consideration of possible marketing implications and areas for future research have been provided.