Tourism is one of the leading industries, in terms of international trading between countries. In addition to receipts received at destinations, international tourism has also generated US$211 billion in exports through international passenger transport services. The study is conducted in Isfahan, a city in center of Iran. The city is unique in its cultural heritage and archeology. It is one of Iran's oldest cities at more than 1,500 years of age. An important cultural and commercial center, Isfahan is Iran's third largest metropolitan area. Isfahan experiences an arid climate, like the rest of the Iranian plateau with low rainfall. Isfahan has a high capacity to attract international tourists to provide a better understanding of Iran’s history, culture, and natural environment to the world. Zayandeh Rud which means “life-giving River” is the largest Iranian plateau and the most important surface water in Isfahan. It starts from Zagros Mountains and ends in the Gavkhouni Swamp, a seasonal salt lake in the southeast of Isfahan. The catchment area has been affected by two drought periods within the last 15 years. Decreasing surface and groundwater availability has been accompanied by an increase in water withdrawal for irrigation, domestic uses, industry, and water transfers to neighboring provinces. This has led to severe ecological and social consequences. This study identifies the potentials of Isfahan in attracting international tourists and also evaluate the water crisis that the city faces. The research is based on qualitative method. The primary data is gathered through face to face and phone interviews and questionnaires. The results show some finding solutions to water crisis in Isfahan and some suggestions for improving tourism industry in the city.

This study examines into how tourists in Sweden engage in sustainable tourism by analysing the impact of personal norms and environmental knowledge on their purchasing decisions, with an emphasis on eco-friendly options for accommodation. The goal of the study is to ascertain how much sustainable tourism practices are considered by visitors in Sweden when making vacation choices. To do this, a survey was given to visitors (both domestic and international) to Sweden, and statistical analysis was done on the data gathered. The study's conclusions show a strong relationship between individual norms, environmental knowledge, and environmentally conscious purchasing practices among Swedish travelers. This shows that more environmentally conscious travelers are more likely to choose sustainable travel options, especially when it comes to choosing eco-friendly lodging. Policymakers, stakeholders in the tourist sector, and marketers wanting to promote sustainable tourism practices in Sweden can all benefit from the knowledge provided by these insights. The development of tailored measures to promote eco-conscious tourism behaviors among visitors to this Scandinavian destination can be aided by an understanding of the interaction between personal norms and environmental awareness.

Tourists' information processing is a dynamic process in that their information use depends on the surrounding context. From tourists' personal characteristics (e.g., age, gender, and travel experience), nature of tourism products (e.g., intangibility and variability), to the development of information technology (e.g., the prevalent usage of mobile devices for information search), a variety of contextual factors are involved when tourists process information for decision-making. Given the importance of online reviews in the hospitality and tourism field as information sources, this dissertation aims to understand the contextual effects of online reviews on tourists' decision-making. By selecting several contextual factors, three independent and interrelated essays examine how tourists' cognitive or behavioral responses to online reviews are affected by those factors. Considering that local search (e.g., looking for nearby restaurants by using "restaurants near me" as a search query) becomes an important context for using online reviews, both Study 1 and 2 focus on the local search context. Study 1 investigates the role of online reviews in the local search context; specifically, how online reviews are used as ranking factors by local search platforms (LSPs), is examined with an analytical approach. Study 2 investigates tourists' processing of online reviews in the local search context; specifically, how online reviews are differently processed in the local search context (e.g., searching for a restaurant that can be visited immediately) compared with the non-local context (e.g., searching for a restaurant that can be visited in a month), is examined by conducting an experiment. Building on Study 2, Study 3 investigates how tourists' processing of online reviews is affected by another contextual factor, the nature of tourism products; specifically, how the variability of tourism products (i.e., their change in quality over time) influences the way tourists process online reviews, is examined through social media analytics. Results of the three essays provide empirical support for the underlying argument of this dissertation: understanding tourists' responses to online reviews depends on factors that transcend their information characteristics. As a whole, the findings of this dissertation suggest the need for considering the surrounding context to further understand how online reviews affect tourists' decision-making. As practical implications, this dissertation discusses the importance of leveraging various types of information about tourists' context (e.g., location accessed from smartphones, and physiological condition accessed through smartwatches). / Doctor of Philosophy / Tourists use online reviews within specific situations. The effects of such reviews on tourists' decision-making are difficult to explain without considering the surrounding contexts. Depending on when (e.g., before or during the trip), where (e.g., at home or destination), or for which products (e.g., restaurants, attractions, or hotels) they use online reviews, even the same online review can be differently perceived by tourists (e.g., how helpful it is). Therefore, the reviews have an increased or reduced influence on their product choices. This dissertation aims to understand the context-dependence of tourist's use of online reviews. The three essays in this dissertation examine how online reviews are used or processed by tourists under certain context: how online reviews affect tourist's decision-making in the local search context (e.g., searching for "restaurants near me" using smartphones during the trip) (Study 1); how tourists process online reviews while relying on reviews for immediately choosing places to visit (Study 2); and how tourists perceive online reviews when they are recently posted (Study 3). The findings confirm the dynamic nature of tourist's use of online reviews and offer several insights for tourism businesses to hone their strategies on marketing online reviews.

Abstract not available

Thesis (MBA (Business Management))--University of Stellenbosch, 2009. / ENGLISH ABSTRACT: The purpose of this report is to provide detailed insights into the marketing of services, specifically in the airline and travel agency industries. Therefore, the report firstly presents the existing literature, narrowing down the view from the traditional marketing approach with the 4P to the 7P approach for service marketing. As a final step, the few sources on airline and travel agency marketing are evaluated to identify gaps in the current research. Following this overview, the report explains the current situation within the airline and travel agency industries. The players in these markets currently face significant challenges, namely the competitive structure, changing booking behaviours, increasing competition of low-cost airlines, the rise of oil prices, increasing activities for environmental protection, structural problems of the major aircraft manufacturers, the open skies agreement between Europe and the US, and the current economic crisis. In order to successfully compete in this challenging environment, airlines as well as travel agencies need to understand the needs and preferences of their potential customers very clearly. Consequently, the researcher conducted a survey amongst passengers from Germany to South Africa in order to gain information on these preferences. This questionnaire aims to clearly identify the major decision-making factors of the passengers when choosing an airline or booking channel. Knowledge regarding these decision-making factors enables companies to design their offering in a way that the needs and preferences of passengers are optimally met, while the airline or travel agency can still operate profitably. The survey was posted online and 185 respondents across all age groups participated. The main insights of the results are that the price clearly is the dominant decision-making factor for both the choice of the airline and the choice of the booking channel. Furthermore, several hypotheses, which could be extracted from the literature, are tested. It is found that for travel agencies, the consulting services do not have any significant impact on the decision of the passengers. Their perceived competency, however, does play a reasonably important role and is consequently a factor that needs to be considered by travel agencies when designing the offer. For airlines, the flight schedule clearly constitutes the second most important factor. While the brand is at least considered fairly important, frequent flyer programmes, as well as the membership in an alliance, are not considered to be important at all for the decision of the airline. The report nevertheless explains why the membership in an alliance does, in reality, have significant positive effects on the performance of an airline, specifically through the positive impact on operating cost and improvements in the flight schedule. As a final step, the results are compared to a similar survey conducted by Wise Research Ltd. (2008: 3) and Lufthansa (Euler, 2005: 8). It is found that there are only slight variances between the results. A possible explanation for the variances could be that the economic environment has changed. Also cultural differences and differences between short- and long-haul flights are considered. / AFRIKAANSE OPSOMMING: Hierdie verslag het die verskaffing van gedetailleerde insig in die bemarking van dienste ten doel, spesifiek in die lugredery- en reisagentskapbedrywe. Daarom bied die verslag eerstens die bestaande literatuur aan, terwyl die beskouing van die tradisionele bemarkingsbenadering met die 4P- tot die 7P-benadering vir diensbemarking vernou word. Laastens word die enkele bronne wat lugredery- en reisagentskapbemarking behandel, geëvalueer om leemtes in die bestaande literatuur te identifiseer. Na hierdie oorsig, verduidelik die verslag die huidige situasie in die lugredery- en reisagentskapbedrywe. Die rolspelers in hierdie markte kom voor beduidende uitdagings te staan, naamlik veranderende besprekingsgedrag, toenemende mededinging van laekoste-lugrederye, stygende oliepryse, toenemende optrede vir omgewingsbeskerming, strukturele probleme van die vername vliegtuigvervaardigers, die Oop Lugruimooreenkoms (Engels: Open Skies agreement) tussen Europa en die VSA, en die huidige ekonomiese krisis. Om suksesvol in hierdie uitdagende milieu mee te ding, moet lugrederye en reisagentskappe die behoeftes en voorkeure van hul moontlike kliënte baie duidelik begryp. Gevolglik het die navorser ʼn opname gemaak onder passasiers onderweg van Duitsland na Suid-Afrika om inligting omtrent hierdie voorkeure in te samel. Hierdie vraelys het beoog om die vername besluitnemingsfaktore van passasiers te identifiseer wanneer hulle ʼn lugredery of besprekingskanaal kies. Kennis omtrent hierdie besluitnemingsfaktore stel maatskappye in staat om hul aanbieding so te ontwerp dat die behoeftes en voorkeure van passasiers optimaal nagekom word, terwyl die lugredery of reisagentskap steeds winsgewend bedryf kan word. Die opname is aanlyn geplaas en 185 mense vanuit alle ouderdomsgroepe het deelgeneem. Die hoofinsigte van die resultate is dat prys duidelik die oorheersende besluitnemingsfaktor in beide die keuse van lugredery én die keuse van besprekingskanaal is. Verder is verskeie hipoteses wat vanuit die literatuur onttrek kon word, getoets. Vir reisagentskappe word daar bevind dat die konsultasiedienste geen beduidende invloed op die besluitneming van passasiers het nie. Daarteenoor speel hul vermeende bekwaamheid ʼn redelik belangrike rol en is gevolglik ʼn faktor wat deur reisagentskappe oorweeg moet word wanneer die aanbieding ontwerp word. Vir lugrederye is die vlugskedule duidelik die tweede belangrikste faktor. Terwyl die handelsmerk as minstens redelik belangrik beskou word, word gereëlde vlieërprogramme, asook die lidmaatskap van ʼn assosiasie, glad nie as belangrik beskou vir die keuse van lugredery nie. Die verslag verduidelik hoekom die lidmaatskap van ʼn assosiasie nieteenstaande in werklikheid beduidende voordelige invloede op die prestasie van ʼn lugredery het, spesifiek deur die voordelige invloed op bedryfskostes en verbeterings aan die vlugskedule. In ʼn finale stap word die resultate vergelyk met dié van ʼn soortgelyke opnames gemaak deur Wise Research Ltd. (2008: 3) en Lufthansa (Euler, 2005: 8). Daar word bevind dat daar slegs klein verskille in die bevindinge voorkom. ʼn Moontlike verduideliking van die verskille is dat die ekonomiese milieu verander het. Kulturele verskille tussen kort en lang afstand vlugte word ook oorweeg.

Inserida na Medicina Tropical, existe a especialidade denominada de medicina de viagem, que tem o intuito de diminuir os riscos de ocorrências médicas e mortalidade durante e após as viagens, desenvolvendo no turista a consciência para uso de medidas preventivas. Este estudo inicia por sintetizar o atual conceito da medicina de viagem e os órgãos de fomento ao desenvolvimento do turismo com segurança no Brasil. Continua por realizar um levantamento exploratório e uma compilação dos dados relativos à quantidade de viagens realizadas por brasileiros ao exterior e como são transmitidas informações sobre os riscos à saúde do turista nestas viagens, através de dados fornecidos por fontes oficiais públicas, além de publicações e sites do mercado turístico e da vigilância sanitária. Finaliza por realizar uma pesquisa de campo com professores que trabalham em instituições de ensino superior na cidade de São Paulo, com a intenção de conhecer e especificar as ocorrências médicas que aconteceram durante a sua viagem ao exterior. Resultados: tem-se que as ocorrências médicas durante a viagem afetaram 45% dos entrevistados, principalmente por problemas gastrointestinais/digestivos, circulatórios e cefaleia e destes, apenas 50% procurou assistência médica. Ao comparar com pesquisa nacional realizada em 2013, enquanto neste estudo 56,43% dos entrevistados possuíam doenças pré-existentes conhecidas, na pesquisa de 2013, o percentual era de 34,15%. Outro ponto importante de comparação foi que este estudo apresentou como principal ocorrência médica a gastrointestinal com 41%, enquanto em 2013, a maior quantidade de ocorrências foram as de ordem respiratória, com 13,6%. A proporção deste estudo foi semelhante aos resultados da maioria dos estudos internacionais. A realizar o cruzamento de dados deste estudo, os mesmos demonstram que os entrevistados que viajaram sozinhos tiveram 71% a mais de chance de terem alguma ocorrência médica do que quem viajou acompanhado e que, se este mesmo turista viajou para participar de um evento acadêmico, a chance de ocorrer alguma anormalidade foi de quase 1,4 vezes superior, em relação a quem viajou lazer, por exemplo. Igualmente, entrevistados com doenças pré-existentes apresentaram quase 2 vezes mais chances de terem alguma ocorrência médica, do que o turista sem histórico de doenças pré-existentes. Conclusão: é sugerido que se faça uma consulta por parte do viajante, à clinicas especializadas em saúde do viajante, principalmente para turistas com histórico de doenças pré-existentes que podem desenvolver outras morbidades durante a viagem. Já os problemas digestivos, por serem a maior quantidade absoluta e percentual de ocorrências médicas nesta e nas demais pesquisas internacionais, demonstra haver a necessidade de o turista ser mais seletivo na escolha dos locais e dos alimentos que serão consumidos em suas viagens ao exterior. Igualmente, sugere-se que agências e operadoras de viagens, empresas que enviam seus colaboradores para viagens ao exterior e a ANVISA, sejam mais proativas e orientem os futuros turistas, sobre os possíveis riscos deste deslocamento e o que esperar do local para onde se está viajando. / As part of Tropical Medicine, there is a specialized area called Travel Medicine whose purpose is to reduce the risks of medical incidents and mortality during and after travels, making the tourist more aware of preventive measures. This study begins by clearing up the current concept of travel medicine and the agencies that promote the development of safe tourism in Brazil. It follows by performing an exploratory survey and a compilation of data related to the number of trips made by Brazilians abroad and how information about the risks to the health of the tourist are passed before and during these trips; the survey is based on data provided by official public sources, as well as publications and websites of tourism market and health surveillance. It ends up conducting a field research with teachers working in higher education institutions in the city of São Paulo aiming at knowing and specifying the medical occurrences during their trip abroad. Results: The medical occurrences during the trip affected 45% of the participants, mainly due to gastrointestinal/digestive, circulatory and headache problems, and only 50% sought medical care. When compared with national research conducted in 2013, this study showed that 56,43% of the participants had known pre-existing diseases, while in the 2013 survey, the percentage was of 34,15%. Another important comparison point was that this study had the gastrointestinal medical occurrence as the main one (41%), while in 2013, the majority of occurrences were those concerning respiratory problems (13,6%). The percentages of this study were similar to the results of the majority of international studies. When cross-referencing the data of this study, we can see that the participants who traveled alone were 71% more likely to have a medical incident than those who traveled with a companion, and that if the person traveled to attend an academic event, the chance of some abnormality occurring was almost 1,4 times higher as compared to those who traveled at leisure, for example. Similarly, participants with preexisting diseases had almost 2 times more chances of having a medical incident than those with no history of preexisting diseases. Conclusion: It is suggested that the traveler be consulted at specialized health clinics, especially for tourists with a history of preexisting diseases who are prone to develop other morbidities during the trip. On the other hand, being the digestive problems responsible for the greatest amount and percentage of medical incidents in this and other international surveys, there is a need for the tourists to be more selective concerning the food they consume in trips abroad. It is also suggested that travel agencies, airlines, companies that send their employees abroad and ANVISA be more proactive and inform future tourists about the possible risks of travels and what to expect from the place where they are traveling to.

Objetiva-se traçar um panorama do turismo estrangeiro independente e econômico, denominado backpacker, a nível mundial e nacionalmente, apresentando sua representatividade e taxa de crescimento no período de 1996 a 2000. Comparam-se as origens e os destinos tanto no turismo convencional quanto no turismo backpacker, compreendendo que há diferenças significativas entre os mesmos. Abordam-se os aspectos que possibilitam determinar o perfil desse segmento de turistas estrangeiros, como faixa etária, sexo, renda, nível educacional e origem, assim como as características das viagens que os backpackers estrangeiros empreendem pelo Brasil como duração, roteiro, meios de locomoção e principais atividades desenvolvidas. Provoca-se discussão sobre o tratamento dispensado pelos órgãos governamentais que estabelecem as diretrizes do turismo nacional a esse segmento de turistas estrangeiros, haja vista que o Brasil oferece condições apropriadas para atrair os backpackers e sua visita propiciaria aspectos econômicos, sociais e ambientais de nosso interesse: incentivaria a abertura de pequenos empreendimentos de capital nacional, as receitas geradas por esse público seriam de valor considerável, o intercâmbio sociocultural entre turista-comunidade seria ampliado, dar-se-ia maior valor aos artefatos produzidos localmente e a maior conscientização dos turistas às questões ambientais seria benéfica / The purpose of this study is to provide an overview of independent and budget-minded tourists from abroad, denominated backpackers, travelling around the world and in Brazil, presenting its level of representation and growth in the period from 1996 to 2000. A comparison about the origin and destination of the conventional and backpacking tourist is demonstrated, highlighting the significant differences between both. Profile of this foreign tourist market segment, comprising age, gender, income, education level and nationality, is demonstrated, as well as the characteristics of backpackers\' travelling around Brazil, referent their stay, itinerary, transportation and major activities. A discussion concerning government institutions directives for determining national targets in the tourism area as for this foreign tourist segment is demonstrated, whereby Brazil offers appropriate conditions to attract backpackers. Their visits is shown to favour economic, social and environmental issues, encouraging the opening of small businesses, income generation stimulated by these tourists, enhancing a large social and cultural interchange between the tourist and the community, adding value to products made in Brazil and raising the consciousness of tourists about environmental matters which are beneficial to everyone

<p>Tourism is a spatial phenomenon. Tourist behaviour on-site is not only dependent on the destination itself, but also on the situation in other places, tourists’ spatial mobility and access to information. On the basis of this argument, the whole tourism system is taken into account in this thesis. The aim is to analyse the interplay between mobility, tourist behaviour and guidebooks. The focus lies on German tourists in Sweden. Due to the importance of guidebooks to this visitor group, the thesis concentrates particularly on guidebooks as source of information.</p><p>In the first article, power relations that steer the selection of Swedish tourist sites in German guidebooks are analysed. The results show that the selection of tourist sites is dependent on personal, editorial, geographical, economic and tourism-sociological factors. The production of information is dependent on a complex web of power relations, the core of which is constituted by authors, publishers and readers.</p><p>In the second article, the content in German guidebooks on Sweden is analysed. Besides Stockholm and Northern Lapland, the regions presented most frequently are usually located in the south of the country. It is found that guidebooks influence German tourists’ choices of tourist sites in Sweden, and that this influence increases with the distance from Germany. The study also shows that guidebooks contribute to constructing tourism space and providing places with meaning.</p><p>In the third article, it is shown that information and time availability influence tourist mobility. The existence of an individual travel rhythm is confirmed, which is defined as a travel pattern that is independent of the tourist sites that are visited. It includes, among other things, long travel distances the first and last days of the holiday, a short first stay-over, the longest stay in the region with the greatest distance from home, and a relation between the length of stay at one place and the distance covered when departing.</p><p>In the last article, tourist behaviour is analysed. The results dispel the predominant impression in current tourism discourse that states that tourists are continually active during their holidays. It is found that the major difference between home and tourist behaviour is not constituted by the activities themselves, but by a difference in place, followed by a slower pace in which activities are performed and a limited time period. Spatial mobility, the characteristics of place and access to information all influence tourist behaviour on-site.</p><p>In conclusion, it is found that tourist information, mobility and behaviour on the spot are closely connected. Tourists consume the tourism space created in guidebooks, and recreate this space when travelling, as they choose individually how to respond to the information provided. Actors, places and tourist structures all exist in relation to each other. For the resulting behaviour in place, this means that it is not only the supply at the destination that is important, but also the situation in tourists’ home regions and along their travel routes.</p>

Tourism is a spatial phenomenon. Tourist behaviour on-site is not only dependent on the destination itself, but also on the situation in other places, tourists’ spatial mobility and access to information. On the basis of this argument, the whole tourism system is taken into account in this thesis. The aim is to analyse the interplay between mobility, tourist behaviour and guidebooks. The focus lies on German tourists in Sweden. Due to the importance of guidebooks to this visitor group, the thesis concentrates particularly on guidebooks as source of information. In the first article, power relations that steer the selection of Swedish tourist sites in German guidebooks are analysed. The results show that the selection of tourist sites is dependent on personal, editorial, geographical, economic and tourism-sociological factors. The production of information is dependent on a complex web of power relations, the core of which is constituted by authors, publishers and readers. In the second article, the content in German guidebooks on Sweden is analysed. Besides Stockholm and Northern Lapland, the regions presented most frequently are usually located in the south of the country. It is found that guidebooks influence German tourists’ choices of tourist sites in Sweden, and that this influence increases with the distance from Germany. The study also shows that guidebooks contribute to constructing tourism space and providing places with meaning. In the third article, it is shown that information and time availability influence tourist mobility. The existence of an individual travel rhythm is confirmed, which is defined as a travel pattern that is independent of the tourist sites that are visited. It includes, among other things, long travel distances the first and last days of the holiday, a short first stay-over, the longest stay in the region with the greatest distance from home, and a relation between the length of stay at one place and the distance covered when departing. In the last article, tourist behaviour is analysed. The results dispel the predominant impression in current tourism discourse that states that tourists are continually active during their holidays. It is found that the major difference between home and tourist behaviour is not constituted by the activities themselves, but by a difference in place, followed by a slower pace in which activities are performed and a limited time period. Spatial mobility, the characteristics of place and access to information all influence tourist behaviour on-site. In conclusion, it is found that tourist information, mobility and behaviour on the spot are closely connected. Tourists consume the tourism space created in guidebooks, and recreate this space when travelling, as they choose individually how to respond to the information provided. Actors, places and tourist structures all exist in relation to each other. For the resulting behaviour in place, this means that it is not only the supply at the destination that is important, but also the situation in tourists’ home regions and along their travel routes.

Tyrimo objektas – sportinio turizmo turistų-sirgalių lūkesčiai. Mokslinė problema. Sportinio turizmo verslas niekada nebus efektyvus, jei paslaugų teikėjas gerai nežinos, kokie yra atvykusių turistų-sirgalių lūkesčiai. Norint patenkinti turistų - sirgalių lūkesčius, reikia išsiaiškinti tuos lūkesčius. Taigi, kokie yra sportinio turizmo turistų - sirgalių lūkesčiai? Darbo tikslas – nustatyti sportinio turizmo turistų-sirgalių lūkesčius 2011 m. Europos vyrų krepšinio čempionato kontekste. Darbo uždaviniai: 1. Išsiaiškinti sportinio turizmo sampratą ir sistemą. 2. Išanalizuoti turistų-sirgalių lūkesčių sampratą. 3. Išnagrinėti sportinių renginių klasifikaciją ir sirgalių tipologiją. 4. Nustatyti turistų-sirgalių lūkesčius 2011 m. Europos vyrų krepšinio čempionato kontekste. Darbo hipotezė: Turistai–sirgaliai keliaudami į 2011 m. Europos vyrų krepšinio čempionatą tikėjosi ne tik gražaus žaidimo, svetingumo, bet ir turėjo specifinius lūkesčius. Išvados. Teoriniame tyrime buvo išsiaiškinta sportinio turizmo sampara, sistema bei turistų-sirgalių lūkesčių samprata. Atliekant mokslinės literatūros analizę buvo išnagrinėta sportinių renginių klasifikacija ir sirgalių tipologija. Empirinio tyrimo metu buvo nustatyta, kad dauguma turistų–sirgalių keliaudami į 2011 m. Europos vyrų krepšinio čempionatą tikėjosi susitapatinimo su savo šalies sirgalių grupėmis, tuo pačiu tikėjosi išskirtinumo - įsiamžinimo galimybės su krepšininkais, jų autografų turėjimą ant vardinės atributikos, o... [toliau žr. visą tekstą] / The object of research. The expectations of 2011 European basketball championship tourists–fans. The research problem. The research problem. Sports tourism business will never be effective if service provider will not know what is purposes of tourists arrivals – fans. In order to satisfy the expectations of tourists–fans it’s necessary to clarify those expectations. So what are expectations of tourists arrivals – fans of sports tourism. The aim. To find the expectations of 2011 European basketball championship tourists-supporters in the context of sports tourism. The main goals were set for reaching the aim: • To understand the conception of sports tourism; • To analyze the conception of expectations; • To investigate the classification of sporting events and typology of tourists – supporters. • To set the expectations of tourists – fans in context of European mans basketball championship. Working hypothesis: Tourists - the traveling fans in 2011. European Men's Basketball Championship expecting not only a beautiful game, hospitality, but also had specific expectations. Conclusions. There has been made clear concept of sport tourism the system and the concept of tourists – fans expectations in theoretical investigation. During analysis of scientific literature has examined the classification of sports events and supporters typology. In Empirical research has found that most of the tourists - traveling fans in 2011 European Men's Basketball Championship expected... [to full text]