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Notre thèse se donne pour objectif d’examiner la projection culturelle de la présence militaire américaine en France entre 1944 et 1967. Après la Seconde Guerre mondiale, alors que le monde bascule dans la Guerre froide, nul ne sait déterminer l’issue de la confrontation politique et idéologique qui se déroule entre les États-Unis et l’Union Soviétique. En 1949, la France fait partie des pays fondateurs de l’Organisation du traité de l’Atlantique nord (OTAN). Sa participation à l’organisation internationale entraîne le « grand retour » des soldats américains, les GI, sur le territoire français. Celui-ci s’accompagne d’une politique culturelle inédite, qui se traduit par de nombreuses actions menées tant au niveau institutionnel que sur le terrain des bases militaires. Comment et pourquoi les autorités diplomatiques et militaires s’appliquent-elles à développer une stratégie de promotion de la présence militaire américaine en France ? Quelles formes prennent les campagnes de publicité organisées par les services d’information américains en France (USIS-France), pour développer les rapports entre civiles et militaires ? Quelle image les Français et les Américains se font-ils de cette présence militaire en territoire étranger ? À la lumière d’études journalistiques, archivistiques et de terrain, nous montrons que Washington s’emploie à conduire une politique culturelle « parabelliciste » très maîtrisée. Cette notion, adaptée de la pensée de l’intellectuel français Jacques Ayencourt en 1946, caractérise avec à-propos la politique culturelle américaine conduite de l’arrivée des premiers GI en 1944 jusqu’au départ des derniers bataillons en 1967. / Our thesis aims to examine the promotion of the American military presence in France from 1944 to 1967. After World War II, as the world was slowly drifting into the Cold War, the outcome of the political and ideological confrontation between the United States and the Soviet Union was still uncertain. In 1949, France took part in the foundation of the North Atlantic Treaty Organization (NATO). Its participation in NATO led to the return of US soldiers, the GIs, to French territory. Their return was accompanied by an unprecedented cultural policy, implemented both at the institutional level and in the day-to-day lives of French citizens. How and why did the diplomatic circles and the military establishment feel the need to develop a strategy to promote the US military presence in France? How were the advertisement campaigns conceived by the US information services in France (USIS-France) in order to develop a relationship between civilians and the military? What image did the French and the Americans have of this military presence on French soil? Based on journalistic, archival and field studies, our work shows that Washington’s cultural policy was “parabellicist,” aiming deliberately to keep both the French and the Americans on a war footing. This notion, derived from Jacques Ayencourt’s work in 1946, appropriately characterizes American cultural policy conduct from the arrival of the first GIs in 1944 until the last battalions departed in 1967.

Wataalamu mbalimbali wamefafanua dhana ya hadithi fupikwa namna mbalimbali. Kipera hiki cha fasihi andishi ni zao la athari za kimagharibi. Hadithi za fasihi simulizi zimerutubisha hadithi fupi zinazoendeleza majukumu ya tangu jadi ya kuelimisha, kuongoza, kuonya na kuburudisha. Hadithi fupi ya kisasa ina sifa za matumizi ya lugha ya nathari, masimulizi mafupi aghalabu ya tukio moja, mhusika mkuu mmoja au wahusika wachache, msuko sahili na hatimaye mshikamano na umoja wa mawazo na mtindo. Katika makala haya, tunachambua hadithi teule za Kiswahili kuhusu nafasi na ujitambuzi wa wanawake. Kachukua Hatua Nyingine ya Kyallo Wadi Wamitila inajadili hatua ambazo mwanamke anafaa azichukue ili ajikwamue na utumwa wa ndoa zinazompa mwanamume uwezo wote. Nayo Ngome ya Nafsi ya Clara Momanyi inaonyesha hatua anazochukua mtoto msichana kujikomboa dhidi ya mila na desturi zinazomnyima utambulisho wa kibinafsi na kijinsia. Wasia wa Baba ya Ahmad Kipacha inaonyesha jinsi utamaduni na mafundisho chanya ya dini kuwa njia mwafaka za kujengea utambulisho wa mwanamke. Hatimaye Usia wa Mama ya Fatima Salamah inaonyesha mtoto msichana akijihami kupitia utamaduni na mafundisho chanya ya dini dhidi ya ushawishi hasi wa mamake.

Made available in DSpace on 2016-04-27T19:31:13Z (GMT). No. of bitstreams: 1 Adriano J Marangoni.pdf: 4981609 bytes, checksum: a6403446b53eb03254474b6f27e3420c (MD5) Previous issue date: 2015-11-23 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / At the end of the 2nd World War, the information and intelligence services used by the United States have gone through several redesigns. One result was the creation of the United States Information Agency in August 1953. This agency, according to guidelines established by the US Congress and President Dwight Eisenhower, had the mission to promote a better understanding between the United States and other nations of the world. In practice, the actions of this agency were directly linked to the characteristics and requirements imposed by the Cold War. The USIA was ruled by the opposition of the United States against the Soviet Union and Communism. In this war, art, literature, the media, and science, among many other cultural expressions were pooled and mobilized on behalf of a political, ideological and even philosophical project. From a historical perspective, one can recognize that this "project", diffuse and fragmented in the design of its founders, contained a homogeneous civilization matrix, visible in the various agency's practices over the years. While factors such as the improvement of military weapons, expansion and armies employment constituted as a fact throughout the world, culture, in the hands of cultural officers of the US Information Agency, was used in almost equal terms. While the barbarity of violence which was one inescapable horizon of possibility, a conception of civilization was settled alternatively, a path for the future / Ao final da 2ª Guerra Mundial, os serviços de inteligência e informação empregados pelos Estados Unidos passaram por várias reformulações. Um dos resultados foi a criação da United States Information Agency, em agosto de 1953. Esta agência, segundo definia diretrizes estabelecidas pelo Congresso americano e pelo Presidente Dwight Eisenhower, tinha a missão de promover um melhor entendimento entre os Estados Unidos e outras nações do mundo. Na prática, as ações desta agência estavam diretamente ligadas às características e exigências impostas pela Guerra Fria. A USIA era regida pela oposição dos Estados Unidos contra a União Soviética e ao Comunismo. Nesta guerra, a arte, a literatura, os meios de comunicação, ou a ciência, entre várias outras expressões culturais, foram reunidas e mobilizadas em nome de um projeto político, ideológico e até mesmo filosófico. Sob uma perspectiva histórica é possível reconhecer que este projeto , difuso e fragmentado na concepção de seus idealizadores, continha uma matriz civilizatória homogênea, reconhecível nas diversas práticas da agência ao longo dos anos. Enquanto fatores como o aperfeiçoamento de armamentos militares, ampliação e emprego de exércitos se constituía como um fato pelo mundo, a cultura, nas mãos dos oficiais culturais da USIA, era empregada em termos quase equivalentes. Enquanto a barbárie da violência se constituía como um horizonte de possibilidade inescapável, uma concepção de civilização era sedimentada como alternativa, um caminho para o futuro

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